129 - Unless you're a newcomer to the Hair of the Dog ecosystem, you know that we recently moved our community group from Facebook to Circle. And if you were part of our free Facebook group, you might be aware that the change went over like a lead balloon.
Or did it?! This week, Heather and I discuss decisions—big ones, little ones, hard ones, easy ones—and what happens when you piss people off. You can't avoid making decisions, so you better be prepared for the consequences of your choices. Listen this week to learn how.
What To Listen For:
And while we're on the subject, our Circle members are loving things over there. If you're late to the party—don't worry! The invitation's still open to come join us.
Resources From This Episode:
JOIN THE PARTY:
129 - Unless you're a newcomer to the Hair of the Dog ecosystem, you know that we recently moved our community group from Facebook to Circle. And if you were part of our free Facebook group, you might be aware that the change went over like a lead balloon.
Or did it?! This week, Heather and I discuss decisions—big ones, little ones, hard ones, easy ones—and what happens when you piss people off. You can't avoid making decisions, so you better be prepared for the consequences of your choices. Listen this week to learn how.
What To Listen For:
And while we're on the subject, our Circle members are loving things over there. If you're late to the party—don't worry! The invitation's still open to come join us.
Resources From This Episode:
JOIN THE PARTY:
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Welcome back to the hair of the dog podcast.
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Today, I am getting real and vulnerable with my friend,
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Heather Lahtinen.
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We are talking about what happens when your worst fears about
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a potential situation.
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Come true.
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Stay tuned.
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Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Welcome back to the hair of the dog podcast.
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I'm your host,
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Nicole Begley.
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And today we have the one,
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the only Heather Lahtinen joining us here again,
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to talk about decision making.
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Th th decision-making is a real issue when you're an entrepreneur,
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specifically a solo preneur,
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because guess what?
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It's all on you.
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And then I Know there's a lot of Decisions.
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There's a lot of pressure,
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you know,
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and one could interpret that as stress,
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because if you make a bad decision,
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will, you know,
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was on you.
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You can't blame anyone.
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You can't be the victim here because you have to take
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100% responsibility as a result.
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I know a lot of photographers that suffer immensely from decision
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fatigue, because they worry about every little decision and the impact
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it's going to have on their business.
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So we're going to tackle that today.
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Nice. Excellent.
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Because I mean,
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deciding to start a business is one decision.
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It's a pretty big one.
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And then I would venture to say,
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I probably make decisions or like,
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yeah, make a decision at least 15 times a day.
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Right. It actually might be like 150.
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It's a lot.
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So I actually,
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I'm glad you brought that up because I break this down
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into three categories,
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three basic categories,
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there are micro decisions,
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which is what you're describing.
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These are the little things that don't,
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I mean,
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they make all decisions matter because there's no such thing as
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a neutral decision,
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a decision is either moving you forward or it's,
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it's harming you and holding you back.
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So not neutral,
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but like road decisions,
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the stakes are really low.
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You know,
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it's just really minor things Like we might like,
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oh, maybe I should offer this acrylic block as an add-on
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for my session.
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Right. Very minor.
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Exactly. Yeah.
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There's no,
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there's no real major consequence to that decision.
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Then there are like medium decisions,
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ones that you want to think about for a minute,
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such as what website platform do I use and what do
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I do about SEO?
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And do I hire someone to do that?
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Okay. Those,
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those are,
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I would call those mid-level decisions,
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but the consequences,
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I mean,
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there are,
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there are consequences,
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but they're not huge.
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Those are macro decisions,
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bigger. I'm just using the word macro to describe decisions that
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are, have more of an impact on your business.
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It could have serious consequences.
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And these are decisions about,
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you know,
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around maybe your,
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if you do an IPS model versus I was going to
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say, well,
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I was going to say,
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though, I would put that as around decisions that might affect
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your brand perception.
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So if you're a high level,
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like you want to be high touch,
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high level boutique business.
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And you're like,
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oh, maybe I should do that Groupon thing.
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Cause you know,
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I don't know,
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I need some clients,
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right. That would be a macro decision that cause that could
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have some pretty big stakes that could drastically change the perception
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of your business.
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That's A really good point.
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And then there are,
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so I like to think about my decisions in terms of
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these categories.
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And, and I like to think of the consequences.
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So what is the worst that could happen if I'm really
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struggling, I'll ask myself,
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like, what is the fear here?
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What would happen if that fear was realized?
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What would I do again?
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I'm talking specifically about mid and macro decisions.
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Micro decisions are,
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we don't even need to just do it,
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just make a decision and just do it.
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But these bigger ones,
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yes. You're finding for a decision that you're like,
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I know I need to make the decision,
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but you're,
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you're procrastinating on it.
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I find the procrastination is often not knowing what to do
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next. Like they don't know the steps or a fear of
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what could happen.
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So do you find that those are often the two,
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two of the things that are maybe blocking people from making
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decisions in their business?
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100%. So the first one is lack of clarity.
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Maybe I don't have all of the information or maybe I
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haven't defined exactly what it is I want.
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So that would be the lack of clarity.
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And then the second one is,
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well, okay.
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What if I'm,
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what if I have the clarity and I've made the decision
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and it's maybe risky then what are the potential outcomes and
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how would that impact me in that fear?
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Certainly, you know,
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I said this to someone recently,
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I said,
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in terms of decision-making,
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we don't want to be the arbitrator of catastrophe in our
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own lives.
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Nobody does.
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Okay. Nobody does.
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But what if the stakes really aren't that high number one?
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And number two,
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what if you could trust yourself?
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I think there's a trust component here that even if you
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don't have all the information,
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that whatever decision you make,
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you are making the best one based on where you're at
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right now in the information that you have,
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therefore you need to release yourself of the future possibility of
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potential guilt.
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If this goes sideways and notice my wording there nothing's happened
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yet. So we don't,
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we don't know,
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but people tend to beat themselves.
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Oh, I shouldn't have done that.
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I shouldn't have done that.
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I shouldn't.
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Okay. Maybe you shouldn't have.
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Okay. So what you learned something and now you will make
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the next decision from a better position because you will now
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have more data.
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I think if you really start to look at these things,
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write them down and think about it.
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You should,
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I hope,
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feel better about making decisions in your business,
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especially the micro in mid.
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And by the way,
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I would argue,
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people are thinking that mid decisions are actually macro and they're
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not there.
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They are over emphasizing the potential consequence of what website platform
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they choose when it does not matter.
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Right. I mean,
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there are certainly consequences to choosing one over the other and
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does one manage SEO better,
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better, et cetera.
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And what about galleries?
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And do I want to incorporate my CRM?
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And what does that look?
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Sure. Okay.
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Those are things to consider,
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but I,
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but you could shift,
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you know,
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it didn't work.
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You could shift without Yeah.
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Try out a CRM.
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And if you're like,
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man, this thing is way too complicated.
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You just stop and you move on to something else.
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Right? The only,
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I think the biggest risk is when we don't allow ourselves
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to pivot,
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because have you ever done this where you feel like,
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all right,
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I'm too invested in this now 1% change.
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Yes. Skill.
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Yeah. There's a skill I think in and trying to rectify
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or try to find out that time.
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You're like,
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okay, I've invested this much.
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It's a time to cut the lines and like re re
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pivot here.
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Or do I keep going?
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Yes. I invested in Infusionsoft before the job existed.
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Do you remember that?
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Yes. Yeah.
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And it Infusionsoft,
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they call it Confusionsoft okay.
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It's true.
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It is a very,
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very expensive platform.
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It's very robust.
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It does a lot of things.
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It did way more than I needed,
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but it was the Anyone even really uses that.
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I don't hear anyone talking about Yeah,
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a few,
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but the only reason I selected it was because it was
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literally the only platform that could host online courses.
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So this was like the new beginning that season.
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So I had invested a lot of time,
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energy, money,
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and resources,
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like way more than I was getting back from it.
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And Kajabi came around and it was very limited in its
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functionality, but it was much less expensive and it,
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it just looked like it was going to fit more.
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Infusionsoft was very clunky and it was old.
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And to two problems here too.
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One is what you just described,
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which is shoot,
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man. I'm so invested in this and setting up a new
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system I know is going to take a lot of really
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The sources.
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That's like the people that like maybe started off on some
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website, Wix free one.
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And they're like,
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oh, well now I need to like build one on my
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own domain.
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Oh my goodness,
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It's this whole thing.
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Right? So that was what,
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and that's a pretty big aspect for a lot of people.
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But let me tell you about the secondary one.
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That can be more deadly.
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Cause it's it bubbles beneath the surface and that is ego.
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And the ego is like,
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well, if I switch,
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I am admitting that I made a bad decision.
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And then I'm a loser.
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I think at this and that I shouldn't be a photographer.
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00:08:41,840 --> 00:08:45,650
I have no business doing this because I clearly made a
267
00:08:45,650 --> 00:08:46,400
bad decision.
268
00:08:46,400 --> 00:08:47,960
So the ego was definitely involved.
269
00:08:48,260 --> 00:08:51,140
Now, the way I circumvented that was I told myself,
270
00:08:51,620 --> 00:08:52,010
it was like,
271
00:08:53,030 --> 00:08:54,920
you were having these conversations with yourself in your head.
272
00:08:54,920 --> 00:08:55,530
It's hilarious.
273
00:08:55,530 --> 00:08:55,860
It's like,
274
00:08:55,860 --> 00:08:57,900
who's doing the talking and who's doing the listening.
275
00:08:57,990 --> 00:08:58,440
I don't know.
276
00:08:58,470 --> 00:08:59,280
But I said,
277
00:08:59,490 --> 00:09:01,560
Heather, it was the only thing available.
278
00:09:02,070 --> 00:09:04,710
Like you literally did the best you could at the time
279
00:09:04,840 --> 00:09:06,870
Kajabi didn't exist and now,
280
00:09:06,870 --> 00:09:07,230
you know,
281
00:09:07,230 --> 00:09:08,640
better and you want to save money.
282
00:09:08,850 --> 00:09:10,800
And so I didn't,
283
00:09:11,460 --> 00:09:12,060
oh, listen,
284
00:09:12,090 --> 00:09:13,470
I'm a pretty fast decision maker.
285
00:09:13,530 --> 00:09:14,670
I didn't stay there long.
286
00:09:14,760 --> 00:09:15,960
It was in fact,
287
00:09:16,020 --> 00:09:17,250
I got in touch with you.
288
00:09:17,430 --> 00:09:17,880
And I said,
289
00:09:17,880 --> 00:09:20,550
Hey, there's this new thing called Kajabi.
290
00:09:20,910 --> 00:09:22,260
And I'm going for it.
291
00:09:22,410 --> 00:09:25,560
And you better get in right now because they're grandfathering pricing,
292
00:09:25,590 --> 00:09:26,430
which you did.
293
00:09:27,210 --> 00:09:29,640
And thankfully we both made that decision really,
294
00:09:29,640 --> 00:09:31,290
really quickly around the same time.
295
00:09:31,380 --> 00:09:33,630
And remember Kajabi was extreme.
296
00:09:33,660 --> 00:09:34,530
They didn't even have email.
297
00:09:35,070 --> 00:09:36,630
Right. It was very limited,
298
00:09:36,660 --> 00:09:37,530
very limited.
299
00:09:37,790 --> 00:09:39,540
It's really just a course platform.
300
00:09:40,230 --> 00:09:40,770
Yeah, that's it.
301
00:09:40,950 --> 00:09:44,220
So I had to actually get two new applications,
302
00:09:44,220 --> 00:09:45,540
MailChimp and Kajabi,
303
00:09:45,600 --> 00:09:47,700
but the Kajabi developers were saying,
304
00:09:47,700 --> 00:09:48,720
we're going to build this up.
305
00:09:48,750 --> 00:09:48,930
You know,
306
00:09:48,930 --> 00:09:50,550
that's why we're getting you in on the ground level.
307
00:09:50,610 --> 00:09:54,270
And you're never quite sure about that in terms of developers,
308
00:09:54,300 --> 00:09:55,950
but something in me,
309
00:09:55,980 --> 00:09:57,240
like my gut was like,
310
00:09:57,300 --> 00:09:58,020
I trusted them.
311
00:09:58,500 --> 00:10:03,360
Yeah. And it turned out to be an extraordinarily wise and
312
00:10:03,360 --> 00:10:08,190
prudent good decision because they have just increased everything.
313
00:10:08,250 --> 00:10:09,090
They have email.
314
00:10:09,090 --> 00:10:10,800
Now of course I was able to drop MailChimp.
315
00:10:10,800 --> 00:10:11,700
You can do just about,
316
00:10:11,880 --> 00:10:12,090
I mean,
317
00:10:12,090 --> 00:10:13,500
there's a few things you need to plug in,
318
00:10:13,500 --> 00:10:14,670
but for the most part,
319
00:10:14,670 --> 00:10:16,380
it can do everything that we need.
320
00:10:16,860 --> 00:10:17,670
But that was,
321
00:10:17,760 --> 00:10:21,090
that was 100% at that point,
322
00:10:21,210 --> 00:10:22,740
that was a macro decision.
323
00:10:22,770 --> 00:10:25,950
The switch was a macro just because it had major impact
324
00:10:26,220 --> 00:10:28,350
on my time and my resources and my courses.
325
00:10:28,350 --> 00:10:29,580
I had people in my courses,
326
00:10:30,120 --> 00:10:31,590
I had to map everybody over,
327
00:10:31,800 --> 00:10:32,610
but I did it.
328
00:10:32,970 --> 00:10:37,950
I did it fairly quickly and without too much hesitation or
329
00:10:37,950 --> 00:10:38,590
concern, I mean,
330
00:10:38,640 --> 00:10:40,890
I weighed the consequences and I was like,
331
00:10:40,890 --> 00:10:41,790
what are the options here?
332
00:10:41,790 --> 00:10:45,120
I stay with this clunky software that does way more than
333
00:10:45,120 --> 00:10:45,540
I need.
334
00:10:45,540 --> 00:10:47,940
That costs three times as much.
335
00:10:48,510 --> 00:10:50,670
And I'm not seeing the return on that.
336
00:10:51,390 --> 00:10:53,370
Yeah. And I think one of the biggest risks too,
337
00:10:53,370 --> 00:10:57,000
or people stay there too long and they waste so much
338
00:10:57,000 --> 00:10:59,010
time with one foot in one foot out,
339
00:10:59,310 --> 00:11:02,940
not making a decision Friday and about the decision worrying about
340
00:11:02,940 --> 00:11:03,990
what's going to happen.
341
00:11:04,110 --> 00:11:05,400
And in the meantime,
342
00:11:05,670 --> 00:11:08,100
they could be halfway done with the new,
343
00:11:08,100 --> 00:11:08,640
with the new,
344
00:11:08,640 --> 00:11:09,870
whatever decision was made.
345
00:11:10,230 --> 00:11:10,740
That's right.
346
00:11:10,890 --> 00:11:14,340
I actually have a friend I'm thinking specifically of a story
347
00:11:14,340 --> 00:11:16,800
recently where she's still on the fence about a decision.
348
00:11:16,800 --> 00:11:17,400
And I said,
349
00:11:17,970 --> 00:11:18,480
excuse me,
350
00:11:18,510 --> 00:11:19,980
Hey, how long have we been talking about this?
351
00:11:20,010 --> 00:11:20,970
Is that about two years?
352
00:11:21,630 --> 00:11:24,240
How helpful is it for us to keep revisiting this?
353
00:11:24,510 --> 00:11:25,920
How about you just make a decision.
354
00:11:26,230 --> 00:11:27,510
People just fear making,
355
00:11:27,540 --> 00:11:28,770
and I'm gonna use air quotes here.
356
00:11:28,770 --> 00:11:30,360
They fear making the wrong decision.
357
00:11:30,450 --> 00:11:32,460
I just don't believe that's a thing.
358
00:11:32,610 --> 00:11:35,760
Right? You make a decision and either it works out or
359
00:11:35,760 --> 00:11:36,330
it doesn't.
360
00:11:36,360 --> 00:11:37,140
And if it does it,
361
00:11:37,260 --> 00:11:38,760
guess what you change it.
362
00:11:39,090 --> 00:11:41,930
Right. More information to back,
363
00:11:41,960 --> 00:11:42,720
better decision.
364
00:11:43,080 --> 00:11:46,050
Exactly. So I'm I have,
365
00:11:46,320 --> 00:11:47,430
I make decisions quickly.
366
00:11:47,820 --> 00:11:48,870
I know you do as well.
367
00:11:48,900 --> 00:11:49,250
And I have,
368
00:11:49,650 --> 00:11:51,690
I have a little tolerance for people who are like,
369
00:11:51,960 --> 00:11:53,070
I'm just not,
370
00:11:53,710 --> 00:11:58,120
if I should buy that lexer SD card or the pro
371
00:11:58,120 --> 00:12:00,880
master, I don't know.
372
00:12:01,180 --> 00:12:01,810
Are you kidding?
373
00:12:01,810 --> 00:12:03,550
That is so micro.
374
00:12:03,640 --> 00:12:07,240
That is so micro by the SD card.
375
00:12:07,300 --> 00:12:08,920
Who cares if it doesn't work out,
376
00:12:08,920 --> 00:12:09,310
you know,
377
00:12:09,520 --> 00:12:09,970
and yeah,
378
00:12:10,000 --> 00:12:13,390
there are certainly dollar amounts tied to these tied to these
379
00:12:13,390 --> 00:12:14,050
decisions. You know,
380
00:12:14,050 --> 00:12:16,210
if something is pretty inexpensive,
381
00:12:16,390 --> 00:12:17,230
it's micro.
382
00:12:17,260 --> 00:12:19,360
If it's really expensive,
383
00:12:19,690 --> 00:12:22,090
I feel like we need to Add to the shop a
384
00:12:22,090 --> 00:12:23,440
shirt with your face on it.
385
00:12:23,440 --> 00:12:25,090
That just says that is so micro.
386
00:12:28,060 --> 00:12:29,140
So micro.
387
00:12:29,470 --> 00:12:30,580
And then on the back,
388
00:12:30,640 --> 00:12:31,030
you know,
389
00:12:31,030 --> 00:12:33,700
did you die or where you get mauled by a bear
390
00:12:33,820 --> 00:12:34,390
or someday?
391
00:12:34,870 --> 00:12:35,830
No, you're just,
392
00:12:35,830 --> 00:12:36,430
I see,
393
00:12:36,430 --> 00:12:37,180
it's frustrating,
394
00:12:37,180 --> 00:12:39,550
Nicole. The truth is as a coach and a leader,
395
00:12:39,760 --> 00:12:43,810
I see people spinning their wheels and wasting time on decisions
396
00:12:43,840 --> 00:12:46,600
that it doesn't warrant that level of effort.
397
00:12:46,660 --> 00:12:47,410
They just don't.
398
00:12:47,590 --> 00:12:47,890
You know?
399
00:12:47,890 --> 00:12:49,030
And so I ask them like,
400
00:12:49,030 --> 00:12:50,680
how serious is this decision?
401
00:12:50,710 --> 00:12:52,240
Really, truly don't give me,
402
00:12:52,360 --> 00:12:55,240
this is like some big thing when it's not what what's
403
00:12:55,240 --> 00:12:56,500
essential for your business.
404
00:12:56,800 --> 00:12:58,030
How can you look at this?
405
00:12:58,030 --> 00:13:01,450
So that it's light and easy because here's why I'm going
406
00:13:01,450 --> 00:13:02,050
to argue.
407
00:13:02,110 --> 00:13:06,580
The macro decisions you make in your business are very few
408
00:13:06,580 --> 00:13:11,440
and far between you're making 150 micro decisions a day,
409
00:13:12,070 --> 00:13:14,470
which you might make one macro decision a year,
410
00:13:15,400 --> 00:13:20,890
like one that seriously could impact your client base your income,
411
00:13:20,890 --> 00:13:21,970
your business.
412
00:13:22,420 --> 00:13:25,540
Those are just not as common as people think they are.
413
00:13:26,920 --> 00:13:27,340
Yeah. We,
414
00:13:27,460 --> 00:13:29,710
we build them up in our head and make the micro
415
00:13:29,710 --> 00:13:30,580
mid in the mid,
416
00:13:31,390 --> 00:13:32,350
But a hundred percent.
417
00:13:32,980 --> 00:13:34,360
And then you also,
418
00:13:34,390 --> 00:13:38,890
they make up these stories about what might happen if they
419
00:13:38,890 --> 00:13:40,060
do this certain thing.
420
00:13:40,060 --> 00:13:40,480
And I say,
421
00:13:40,890 --> 00:13:41,800
stop, stop.
422
00:13:42,520 --> 00:13:43,360
It hasn't happened yet.
423
00:13:43,780 --> 00:13:46,360
So you're making up a story about something you haven't even
424
00:13:46,360 --> 00:13:49,180
done. How about you do the thing first and then we'll
425
00:13:49,180 --> 00:13:50,980
see what happens and then we deal with it,
426
00:13:51,100 --> 00:13:52,960
but don't make up the story.
427
00:13:53,440 --> 00:13:54,190
Yeah. I mean,
428
00:13:54,190 --> 00:13:56,860
this, this happens even if it's not decision making,
429
00:13:56,860 --> 00:13:57,940
it's just called worry.
430
00:13:58,180 --> 00:13:58,510
You know,
431
00:13:58,600 --> 00:13:59,710
like, you know,
432
00:13:59,710 --> 00:14:00,100
for instance,
433
00:14:00,100 --> 00:14:01,480
my daughter was worried about,
434
00:14:01,480 --> 00:14:02,410
she took a test yesterday,
435
00:14:02,410 --> 00:14:03,070
a math test,
436
00:14:03,280 --> 00:14:05,170
and she's like in this high level math thing.
437
00:14:05,170 --> 00:14:05,860
So it's a little,
438
00:14:05,860 --> 00:14:06,910
it's a little stressful and,
439
00:14:06,910 --> 00:14:07,960
and yeah,
440
00:14:07,960 --> 00:14:08,590
and she's like,
441
00:14:08,620 --> 00:14:10,750
ah, I don't know if I got this,
442
00:14:10,750 --> 00:14:12,660
I could take three tests and I get that and this,
443
00:14:12,670 --> 00:14:13,120
and I'm like,
444
00:14:13,480 --> 00:14:15,310
how about you go to the barn and have fun and
445
00:14:15,310 --> 00:14:17,620
not worry about that decision until you find out what you
446
00:14:17,620 --> 00:14:18,580
actually got on the test.
447
00:14:18,820 --> 00:14:20,560
Right? There's an idea.
448
00:14:21,520 --> 00:14:25,690
There, there is no reason to be causing yourself any stress
449
00:14:25,690 --> 00:14:26,530
about this right now,
450
00:14:26,680 --> 00:14:28,780
because you can't do anything about it.
451
00:14:28,810 --> 00:14:29,800
The test is done.
452
00:14:30,070 --> 00:14:31,480
Let's just wait and see what happened.
453
00:14:31,570 --> 00:14:32,620
And then you'll make a decision.
454
00:14:33,070 --> 00:14:36,190
Yeah. I heard somebody explaining this recently he's an author.
455
00:14:36,190 --> 00:14:36,910
And he said,
456
00:14:36,910 --> 00:14:38,200
he hears all these people say,
457
00:14:38,380 --> 00:14:39,400
I want to write a book,
458
00:14:39,400 --> 00:14:41,110
but I just don't know what I would do with all
459
00:14:41,110 --> 00:14:42,040
those negative reviews.
460
00:14:43,600 --> 00:14:44,830
Well, you hadn't written the book yet.
461
00:14:44,920 --> 00:14:47,200
So why don't you write the book?
462
00:14:47,230 --> 00:14:49,630
And then we'll see what we need to do because you're
463
00:14:49,630 --> 00:14:51,710
going to get negative reviews like that's to happen.
464
00:14:51,740 --> 00:14:52,810
But you're,
465
00:14:52,810 --> 00:14:57,950
you're like borrowing trouble from tomorrow that doesn't exist.
466
00:14:58,280 --> 00:15:00,200
And it really is stealing your joy today.
467
00:15:00,200 --> 00:15:00,770
Like you said,
468
00:15:00,770 --> 00:15:01,700
just go to the barn,
469
00:15:02,120 --> 00:15:02,960
ride your horse,
470
00:15:03,110 --> 00:15:03,890
have fun.
471
00:15:04,100 --> 00:15:05,000
Be in the moment,
472
00:15:05,030 --> 00:15:06,830
whatever happens with this test,
473
00:15:06,860 --> 00:15:07,910
you'll deal with it.
474
00:15:08,150 --> 00:15:09,710
Right. And it's not,
475
00:15:09,710 --> 00:15:10,760
it's not the end of the world.
476
00:15:10,760 --> 00:15:12,920
Even though I understand for a teenager,
477
00:15:12,950 --> 00:15:14,000
it can feel that way.
478
00:15:14,000 --> 00:15:15,290
It can feel very serious,
479
00:15:15,290 --> 00:15:16,280
but you know,
480
00:15:16,280 --> 00:15:17,360
they don't have our perspective.
481
00:15:17,360 --> 00:15:18,200
So that's fair,
482
00:15:18,200 --> 00:15:20,720
but we can help them maybe see it.
483
00:15:20,750 --> 00:15:21,650
Oh, by the way,
484
00:15:21,650 --> 00:15:23,690
speaking of helping people see things,
485
00:15:23,720 --> 00:15:26,750
I don't think I made a formal announcement on your podcast
486
00:15:26,750 --> 00:15:31,460
yet, but I'm now a certified CBT practitioner,
487
00:15:31,640 --> 00:15:33,980
cognitive behavioral therapist.
488
00:15:34,340 --> 00:15:41,120
So watch out Amazing P T XYZ things.
489
00:15:41,920 --> 00:15:43,250
I love all of those titles,
490
00:15:43,520 --> 00:15:44,810
but it's really helpful.
491
00:15:44,810 --> 00:15:48,110
They're just different modalities to help people move forward and get
492
00:15:48,110 --> 00:15:50,330
unstuck, make decisions.
493
00:15:50,330 --> 00:15:52,160
Because here's another thing I like to say.
494
00:15:52,310 --> 00:15:54,800
People will say I'm so stuck because this decision is,
495
00:15:55,130 --> 00:15:55,880
they think it's macro.
496
00:15:55,880 --> 00:15:56,240
It's not,
497
00:15:56,240 --> 00:15:58,550
but I'm so stuck to which I respond.
498
00:15:58,730 --> 00:15:59,720
Are you stuck?
499
00:15:59,720 --> 00:16:01,490
Or did you just stop?
500
00:16:01,700 --> 00:16:03,410
Are you actually in quicksand?
501
00:16:03,440 --> 00:16:04,460
Right? You just,
502
00:16:04,460 --> 00:16:06,200
you stopped because you look up,
503
00:16:06,440 --> 00:16:07,190
look down at your feet.
504
00:16:07,190 --> 00:16:07,790
Are you in mud?
505
00:16:08,180 --> 00:16:12,110
No, you just stopped because something you tried didn't work,
506
00:16:12,440 --> 00:16:13,490
right? You're not stuck.
507
00:16:14,000 --> 00:16:17,870
You just stopped because you could take action and do something
508
00:16:17,870 --> 00:16:22,070
differently. You have to continue to take action to move forward.
509
00:16:22,070 --> 00:16:23,630
If you stop taking action.
510
00:16:23,900 --> 00:16:25,310
Yeah. That's what I would worry.
511
00:16:25,400 --> 00:16:28,880
Actually, if you want to avoid all decisions,
512
00:16:29,060 --> 00:16:29,510
good luck.
513
00:16:29,600 --> 00:16:31,880
Well, and then I think once you stop making the act,
514
00:16:31,910 --> 00:16:33,170
stop taking the action,
515
00:16:33,290 --> 00:16:35,450
it becomes a heck of a lot harder to start again.
516
00:16:35,510 --> 00:16:36,230
Yes, it does.
517
00:16:36,260 --> 00:16:36,560
I mean,
518
00:16:36,560 --> 00:16:40,220
I know I've been trying to learn some Italian and if
519
00:16:40,250 --> 00:16:42,650
I take some days off,
520
00:16:43,160 --> 00:16:45,710
it really quickly turns to a week and then a month
521
00:16:45,920 --> 00:16:47,120
and then a couple months,
522
00:16:47,390 --> 00:16:48,770
and then starting again,
523
00:16:48,950 --> 00:16:52,520
seems like this mountain where it's really just five minutes a
524
00:16:52,520 --> 00:16:55,940
day today of like conjugating a verb and learning a new
525
00:16:55,940 --> 00:16:56,810
order to like,
526
00:16:57,140 --> 00:16:58,580
not that complicated.
527
00:16:59,360 --> 00:17:01,310
That actually sounds really complicated to me.
528
00:17:01,400 --> 00:17:02,360
Conjugating verbs.
529
00:17:02,360 --> 00:17:03,050
I'm not into that.
530
00:17:03,050 --> 00:17:05,270
Nicole. You can keep your Jarons.
531
00:17:05,510 --> 00:17:07,010
You can keep your participles.
532
00:17:07,250 --> 00:17:09,830
Yeah. I know what fun is when I'm learning these things,
533
00:17:09,830 --> 00:17:12,320
because I was never really liking English,
534
00:17:12,320 --> 00:17:13,670
grammar kind of girl,
535
00:17:13,670 --> 00:17:16,340
like give me the science and the math and in the
536
00:17:16,340 --> 00:17:17,550
spreadsheets and the color coding.
537
00:17:18,800 --> 00:17:19,610
But when they,
538
00:17:19,610 --> 00:17:20,600
they are explaining,
539
00:17:20,780 --> 00:17:22,190
this is a past part of the pool,
540
00:17:22,220 --> 00:17:24,590
like what the hell is a past participle?
541
00:17:24,730 --> 00:17:25,040
I don't,
542
00:17:25,160 --> 00:17:25,790
I don't know.
543
00:17:25,790 --> 00:17:26,300
In English,
544
00:17:26,300 --> 00:17:27,800
what a past participle is,
545
00:17:28,730 --> 00:17:30,230
all of the grammar people out there.
546
00:17:30,440 --> 00:17:32,990
This is why I have copied Kim to help me with
547
00:17:32,990 --> 00:17:34,460
my grammar and my emails.
548
00:17:34,920 --> 00:17:35,180
You know,
549
00:17:35,180 --> 00:17:37,010
I learned something new the other day.
550
00:17:37,100 --> 00:17:40,070
Somebody said that somebody was talking in the past.
551
00:17:40,430 --> 00:17:41,810
Perfect present test.
552
00:17:48,470 --> 00:17:49,380
Yeah, pass Barbara.
553
00:17:49,530 --> 00:17:50,580
Okay. But I want to,
554
00:17:50,580 --> 00:17:55,080
I want to pivot here now because you recently made a
555
00:17:55,230 --> 00:17:57,480
very big and I,
556
00:17:57,570 --> 00:18:03,480
and I agree this is 100% a macro decision in your
557
00:18:03,690 --> 00:18:05,310
business. Can you tell us more?
558
00:18:05,550 --> 00:18:06,210
And by the way,
559
00:18:06,300 --> 00:18:08,550
initially, I want you to just stick to the facts.
560
00:18:08,610 --> 00:18:11,010
Okay? The decision,
561
00:18:11,070 --> 00:18:13,260
What, You know,
562
00:18:13,500 --> 00:18:16,110
it's one of those things where,
563
00:18:17,160 --> 00:18:17,460
you know,
564
00:18:17,460 --> 00:18:19,800
there's something that you need to change,
565
00:18:20,070 --> 00:18:21,990
but you don't know what it is you need to change
566
00:18:21,990 --> 00:18:24,390
yet. So you just know that in the back of your
567
00:18:24,390 --> 00:18:24,930
head, like,
568
00:18:24,960 --> 00:18:26,340
I need to do something.
569
00:18:26,340 --> 00:18:28,440
This is not working how this currently is,
570
00:18:28,470 --> 00:18:29,580
is not working.
571
00:18:30,540 --> 00:18:33,120
I, I can't do what I intend to do here because
572
00:18:33,120 --> 00:18:33,810
of the situation,
573
00:18:33,810 --> 00:18:35,520
but I don't know what the answer is.
574
00:18:35,850 --> 00:18:37,050
So I'm going about my day.
575
00:18:37,050 --> 00:18:38,010
I'm going about my day.
576
00:18:38,100 --> 00:18:38,910
Well, my year,
577
00:18:39,060 --> 00:18:39,870
my other year.
578
00:18:39,930 --> 00:18:40,670
So this,
579
00:18:40,960 --> 00:18:44,820
this bubbling of trying to figure out what the solution is,
580
00:18:44,820 --> 00:18:48,000
what's going on for years and really about two years.
581
00:18:48,390 --> 00:18:51,270
And then what day was it?
582
00:18:51,450 --> 00:18:52,440
It was Monday,
583
00:18:52,440 --> 00:18:53,610
October four.
584
00:18:53,640 --> 00:18:54,210
There you go.
585
00:18:54,870 --> 00:18:56,730
Monday, October 4th.
586
00:18:56,730 --> 00:18:58,710
What's that the same day the Facebook went down.
587
00:18:58,710 --> 00:19:00,450
That is The day Facebook.
588
00:19:00,450 --> 00:19:02,220
So that was the day that Facebook,
589
00:19:02,220 --> 00:19:04,110
when I fly in for a couple of hours and some
590
00:19:04,110 --> 00:19:06,300
people are really distraught and some people were like,
591
00:19:06,300 --> 00:19:07,290
that was great.
592
00:19:07,770 --> 00:19:12,030
But regardless that happened and Heather,
593
00:19:12,060 --> 00:19:13,080
my dear counsel,
594
00:19:13,080 --> 00:19:14,700
and just always testing things with me too.
595
00:19:14,700 --> 00:19:15,060
It's like,
596
00:19:15,210 --> 00:19:15,960
Hey, you know what?
597
00:19:16,020 --> 00:19:17,460
Kajabi has this community feature.
598
00:19:17,460 --> 00:19:18,150
I'm gonna test it out.
599
00:19:19,110 --> 00:19:19,320
I'm like,
600
00:19:19,440 --> 00:19:19,710
all right,
601
00:19:19,710 --> 00:19:21,960
whatever. And at that time I recall saying to you at
602
00:19:21,960 --> 00:19:22,470
that time,
603
00:19:22,470 --> 00:19:22,860
I'm like,
604
00:19:23,310 --> 00:19:26,550
I am not gonna move off Facebook because my people are
605
00:19:26,550 --> 00:19:27,240
there. It's easy.
606
00:19:27,240 --> 00:19:27,690
Like it's,
607
00:19:27,780 --> 00:19:28,950
it's just I'm no,
608
00:19:29,010 --> 00:19:29,670
I, no,
609
00:19:29,790 --> 00:19:30,810
that's no,
610
00:19:31,950 --> 00:19:33,270
I think I just said no five times,
611
00:19:34,140 --> 00:19:34,650
but anyway,
612
00:19:34,650 --> 00:19:36,330
that truly at that day,
613
00:19:36,990 --> 00:19:40,080
this macro decision that I was making wasn't even clear to
614
00:19:40,080 --> 00:19:41,820
me, but I knew there was a decision that needed to
615
00:19:41,820 --> 00:19:42,810
be needed to be made.
616
00:19:43,260 --> 00:19:45,720
And then over the past couple of weeks,
617
00:19:45,990 --> 00:19:48,630
I just start to hear it's like that my reticular activating,
618
00:19:48,690 --> 00:19:49,140
that's it?
619
00:19:50,520 --> 00:19:51,330
Yeah. It was ding,
620
00:19:51,330 --> 00:19:51,840
ding dink.
621
00:19:51,840 --> 00:19:52,710
You're looking for options.
622
00:19:52,710 --> 00:19:53,610
You're looking for auctions.
623
00:19:53,610 --> 00:19:56,190
And I started to hear about these circle communities and people
624
00:19:56,190 --> 00:19:58,950
in my mastermind were using circle and other people in these
625
00:19:58,950 --> 00:19:59,970
other groups and it's circle,
626
00:19:59,970 --> 00:20:00,690
circle, circle.
627
00:20:00,690 --> 00:20:01,320
And I'm just like,
628
00:20:01,740 --> 00:20:03,630
huh, what is this?
629
00:20:03,690 --> 00:20:05,400
So then I went and I checked it out.
630
00:20:05,730 --> 00:20:11,490
And then my mind started spinning of all the incredible ways
631
00:20:11,520 --> 00:20:14,370
that I can serve my paid clients and our free community
632
00:20:14,640 --> 00:20:16,380
in this group and this platform.
633
00:20:16,650 --> 00:20:19,500
And then something happened,
634
00:20:19,530 --> 00:20:20,130
which is,
635
00:20:20,130 --> 00:20:21,780
again, my clue of like,
636
00:20:21,870 --> 00:20:24,870
oh, this is something that I need to pay attention to
637
00:20:25,050 --> 00:20:26,250
because I found,
638
00:20:26,400 --> 00:20:28,560
or I felt totally aligned with it.
639
00:20:29,070 --> 00:20:29,520
I was like,
640
00:20:29,520 --> 00:20:30,870
there was not one piece.
641
00:20:30,870 --> 00:20:31,200
I was like,
642
00:20:31,200 --> 00:20:33,840
I know there's going to be pieces like the doing a
643
00:20:33,840 --> 00:20:35,340
live video is in beta.
644
00:20:35,340 --> 00:20:37,020
It's coming out to everybody soon,
645
00:20:37,020 --> 00:20:38,280
but that's not quite there yet,
646
00:20:38,280 --> 00:20:39,450
but there are some work arounds.
647
00:20:39,450 --> 00:20:42,600
There's a couple of other weird little workarounds because they're like
648
00:20:42,600 --> 00:20:45,570
Kajabi was when we joined it's early,
649
00:20:45,570 --> 00:20:48,490
but their commitment is we are only a community platform.
650
00:20:48,490 --> 00:20:50,350
We're not trying to be a course platform.
651
00:20:50,350 --> 00:20:52,810
That's the only community that is all we are doing.
652
00:20:53,290 --> 00:20:54,370
And so they're doing it well.
653
00:20:54,550 --> 00:20:57,100
So it was probably,
654
00:20:57,280 --> 00:20:59,020
it's probably like three weeks after that.
655
00:20:59,020 --> 00:21:00,460
So probably late October.
656
00:21:00,520 --> 00:21:02,980
Well, let's go back on October 15th.
657
00:21:02,980 --> 00:21:05,020
It might've only been like a week or two after.
658
00:21:05,020 --> 00:21:05,530
I was like,
659
00:21:05,530 --> 00:21:05,830
no, no,
660
00:21:05,830 --> 00:21:07,240
no. That's like Heather,
661
00:21:08,080 --> 00:21:09,970
so you should watch this.
662
00:21:10,210 --> 00:21:13,330
I just got on the phone on a zoom call with
663
00:21:13,330 --> 00:21:15,850
somebody at circle and they walk me through this platform and
664
00:21:15,850 --> 00:21:17,410
you need to watch this later.
665
00:21:18,430 --> 00:21:19,960
You spun up really quickly,
666
00:21:20,050 --> 00:21:20,770
really quickly.
667
00:21:20,770 --> 00:21:21,490
So Monday,
668
00:21:21,490 --> 00:21:22,540
October 4th,
669
00:21:22,540 --> 00:21:24,280
I get you on the phone.
670
00:21:24,430 --> 00:21:25,630
And you're saying no,
671
00:21:25,630 --> 00:21:26,020
and I'm like,
672
00:21:26,050 --> 00:21:26,950
I'm turning it on.
673
00:21:27,130 --> 00:21:30,280
I actually had a Kajabi community up and running when Facebook
674
00:21:30,280 --> 00:21:30,970
was still down,
675
00:21:31,240 --> 00:21:33,250
I took my elevators,
676
00:21:33,250 --> 00:21:34,240
put them over there and said,
677
00:21:34,240 --> 00:21:35,440
Hey, let's just test this out.
678
00:21:35,470 --> 00:21:37,270
I knew it was lacking functionality,
679
00:21:37,330 --> 00:21:38,710
but the seed had been planted.
680
00:21:38,950 --> 00:21:41,560
And I think before you started hearing about circle,
681
00:21:41,560 --> 00:21:42,640
you actually,
682
00:21:42,970 --> 00:21:43,750
so take it back.
683
00:21:43,750 --> 00:21:44,260
One stop.
684
00:21:44,290 --> 00:21:48,430
Your, your raspberry particular activating system started to hear and see
685
00:21:48,430 --> 00:21:49,750
all these people who were just saying,
686
00:21:49,780 --> 00:21:50,800
we're getting off of Facebook.
687
00:21:51,010 --> 00:21:51,550
We can't,
688
00:21:52,240 --> 00:21:53,230
we can't depend on it.
689
00:21:53,230 --> 00:21:53,920
We can't rely on.
690
00:21:55,030 --> 00:21:56,020
My students are like,
691
00:21:56,020 --> 00:21:57,700
the only reason I'm here is for this group.
692
00:21:58,930 --> 00:22:00,970
I'd like to go into my academy group and whatever.
693
00:22:00,970 --> 00:22:03,490
Like, so We weren't.
694
00:22:03,850 --> 00:22:06,100
And, And sorry.
695
00:22:06,130 --> 00:22:07,570
The other thing with the Facebook too,
696
00:22:07,570 --> 00:22:08,170
is just,
697
00:22:08,170 --> 00:22:10,630
I feel like the,
698
00:22:10,870 --> 00:22:12,970
the what's the word I'm looking for.
699
00:22:13,000 --> 00:22:17,230
The environment is changing with the iOS updates,
700
00:22:17,410 --> 00:22:18,790
new privacy laws,
701
00:22:19,000 --> 00:22:23,500
the way that Facebook is just selling your information to everyone
702
00:22:23,500 --> 00:22:24,160
all the time.
703
00:22:24,310 --> 00:22:25,240
When I'm on there,
704
00:22:25,240 --> 00:22:26,920
there was on there one day I was scrolling and it
705
00:22:26,920 --> 00:22:27,670
was like an ad.
706
00:22:27,670 --> 00:22:29,350
Every other item I was like,
707
00:22:30,300 --> 00:22:31,180
this is,
708
00:22:31,450 --> 00:22:34,480
this is going to change considerably,
709
00:22:34,960 --> 00:22:38,080
considerably. And besides the fact that it's just,
710
00:22:38,770 --> 00:22:40,120
it can just be gone and taken away.
711
00:22:40,120 --> 00:22:40,480
I've had,
712
00:22:40,480 --> 00:22:43,930
I knew so many people that got put in Facebook jail
713
00:22:43,930 --> 00:22:45,400
and couldn't access their groups,
714
00:22:45,430 --> 00:22:46,060
their pages,
715
00:22:46,090 --> 00:22:47,410
their own personal page,
716
00:22:47,620 --> 00:22:49,660
had their ads taken down for something.
717
00:22:49,660 --> 00:22:53,860
They said on their personal thing on their personal Facebook page,
718
00:22:53,860 --> 00:22:54,730
like three years ago,
719
00:22:54,730 --> 00:22:58,030
that wasn't even wasn't even anything.
720
00:22:58,330 --> 00:23:01,390
It was just like the automation bots find it.
721
00:23:01,390 --> 00:23:01,720
And I'm like,
722
00:23:01,750 --> 00:23:04,000
oh, that's flagged because it has some word in it.
723
00:23:04,000 --> 00:23:05,770
That's totally taken out of context.
724
00:23:06,100 --> 00:23:08,380
So there are a lot of things and I'm like,
725
00:23:09,280 --> 00:23:09,940
I need to,
726
00:23:10,150 --> 00:23:11,860
I need to find some other solutions.
727
00:23:12,130 --> 00:23:13,930
It was all Happening very quickly.
728
00:23:14,260 --> 00:23:16,240
Once. Yeah,
729
00:23:17,110 --> 00:23:19,450
there was one other I'm in Michelle,
730
00:23:19,450 --> 00:23:21,370
Parsley's painting community behind her,
731
00:23:21,580 --> 00:23:22,420
beyond the brushes.
732
00:23:22,480 --> 00:23:24,130
And if you guys want to learn how to paint Photoshop,
733
00:23:24,160 --> 00:23:24,760
she's the best.
734
00:23:25,510 --> 00:23:26,230
And she,
735
00:23:26,440 --> 00:23:29,560
when she started that membership adamant that it wasn't gonna be
736
00:23:29,560 --> 00:23:30,070
on Facebook.
737
00:23:30,130 --> 00:23:32,230
So she has a mighty networks community,
738
00:23:32,500 --> 00:23:33,160
which is great.
739
00:23:33,610 --> 00:23:34,570
So I was looking at that,
740
00:23:34,780 --> 00:23:35,980
but I was looking at the circle too.
741
00:23:36,340 --> 00:23:37,600
And then when I got on the call with them and
742
00:23:37,600 --> 00:23:38,170
like, this is it.
743
00:23:38,410 --> 00:23:38,710
Yeah, Yeah.
744
00:23:38,740 --> 00:23:39,670
You knew right away.
745
00:23:39,670 --> 00:23:40,450
But you know,
746
00:23:40,480 --> 00:23:41,290
prior to that,
747
00:23:41,290 --> 00:23:43,930
the decision was already percolating in,
748
00:23:44,500 --> 00:23:46,490
in kind of made like you weren't,
749
00:23:46,550 --> 00:23:48,170
you maybe didn't say it yet,
750
00:23:48,200 --> 00:23:48,680
but it was like,
751
00:23:48,710 --> 00:23:49,700
oh, we have to find a tool.
752
00:23:49,910 --> 00:23:51,470
But that was like secondary.
753
00:23:52,010 --> 00:23:54,920
That was the problem was I don't want to be relying
754
00:23:54,920 --> 00:23:55,490
on Facebook.
755
00:23:55,520 --> 00:23:56,750
There are so many issues.
756
00:23:56,750 --> 00:23:59,210
It's very dangerous to put all of your eggs in one
757
00:23:59,210 --> 00:24:00,830
basket. There are things that we need,
758
00:24:00,980 --> 00:24:04,430
but Serving my community because you don't find anything,
759
00:24:04,460 --> 00:24:07,070
I would go alive in there or post something.
760
00:24:07,070 --> 00:24:08,030
Nobody would see it.
761
00:24:08,030 --> 00:24:08,420
And I'm like,
762
00:24:09,020 --> 00:24:11,690
how can I possibly help anyone if no one could even
763
00:24:11,690 --> 00:24:12,080
see it?
764
00:24:12,470 --> 00:24:13,760
And it,
765
00:24:13,790 --> 00:24:15,230
yeah, there are so many reasons.
766
00:24:15,230 --> 00:24:15,470
I mean,
767
00:24:16,850 --> 00:24:18,770
We're not here To just go on that list.
768
00:24:18,930 --> 00:24:20,000
Right. Right.
769
00:24:20,270 --> 00:24:22,100
So we knew we,
770
00:24:22,100 --> 00:24:22,940
and you know,
771
00:24:23,030 --> 00:24:26,360
honestly, I think if we went back in our conversations for
772
00:24:26,360 --> 00:24:27,470
the past couple years,
773
00:24:27,500 --> 00:24:29,600
there was always kind of a hint of this beneath the
774
00:24:29,600 --> 00:24:30,590
surface of like,
775
00:24:31,100 --> 00:24:33,500
there's this tiny bit of fear.
776
00:24:33,560 --> 00:24:35,750
I have this crack of like,
777
00:24:36,410 --> 00:24:39,890
if they closed my business page and my Facebook groups,
778
00:24:40,070 --> 00:24:42,800
I would be in a serious bind.
779
00:24:43,670 --> 00:24:45,050
And so that danger,
780
00:24:45,050 --> 00:24:46,160
we knew that risk.
781
00:24:46,340 --> 00:24:46,940
But again,
782
00:24:46,940 --> 00:24:49,580
we justified it while everybody's on Facebook and this is what
783
00:24:49,580 --> 00:24:50,060
we do.
784
00:24:50,060 --> 00:24:53,620
And we just kind of let that play out until the
785
00:24:53,990 --> 00:24:57,050
outage, which was like a gift from heaven,
786
00:24:57,500 --> 00:25:00,650
because it forced us to think differently that,
787
00:25:00,650 --> 00:25:02,150
so that Monday I said to you,
788
00:25:02,180 --> 00:25:04,000
I, I I'm,
789
00:25:04,070 --> 00:25:05,030
I'm not even exaggerating.
790
00:25:05,060 --> 00:25:06,140
I, I think it was like,
791
00:25:06,140 --> 00:25:06,920
by the end of the week,
792
00:25:07,010 --> 00:25:08,450
I don't think it even took you two weeks.
793
00:25:08,700 --> 00:25:09,290
You were like,
794
00:25:09,950 --> 00:25:10,340
you were like,
795
00:25:10,340 --> 00:25:10,730
wait a minute,
796
00:25:10,730 --> 00:25:11,240
Heather, wait,
797
00:25:11,360 --> 00:25:11,660
you were like,
798
00:25:11,660 --> 00:25:12,560
wait, I think we should do.
799
00:25:14,150 --> 00:25:14,480
I said,
800
00:25:14,480 --> 00:25:16,340
yeah, I know you go first.
801
00:25:18,320 --> 00:25:19,250
Yes. Yes.
802
00:25:19,310 --> 00:25:21,020
You're like gather some more data go,
803
00:25:21,710 --> 00:25:23,270
Okay. But you did.
804
00:25:23,270 --> 00:25:23,720
But listen,
805
00:25:23,750 --> 00:25:25,370
everything you do and your life and your business,
806
00:25:25,370 --> 00:25:25,880
you are,
807
00:25:25,940 --> 00:25:27,290
you are a fast decision maker,
808
00:25:27,470 --> 00:25:31,040
but that's because you understand your business,
809
00:25:31,220 --> 00:25:31,940
who you are,
810
00:25:32,000 --> 00:25:32,780
what you value,
811
00:25:32,810 --> 00:25:33,800
what the stakes are.
812
00:25:33,860 --> 00:25:37,940
You have all of the data and you trust yourself that
813
00:25:37,940 --> 00:25:38,960
you have all of the data.
814
00:25:39,110 --> 00:25:40,520
So you're not this type of person.
815
00:25:40,520 --> 00:25:40,820
Who's like,
816
00:25:40,850 --> 00:25:42,170
I need to take a class.
817
00:25:42,770 --> 00:25:43,040
I need,
818
00:25:43,280 --> 00:25:44,540
I need five classes.
819
00:25:44,930 --> 00:25:46,070
I need 15 instructors.
820
00:25:46,070 --> 00:25:46,700
I need a mentor.
821
00:25:46,730 --> 00:25:47,240
I need a coach.
822
00:25:47,270 --> 00:25:48,980
I need to probably make this.
823
00:25:48,980 --> 00:25:49,790
No, you were like,
824
00:25:49,880 --> 00:25:50,750
I trust myself.
825
00:25:50,870 --> 00:25:51,950
I know what's going on.
826
00:25:52,190 --> 00:25:56,030
There are so many clues pointing me in this direction.
827
00:25:56,060 --> 00:26:00,650
I would actually be stupid to ignore everything that's coming around
828
00:26:00,650 --> 00:26:02,210
me. Then you jumped on a circle,
829
00:26:02,210 --> 00:26:03,200
you got the information,
830
00:26:03,200 --> 00:26:04,910
you jumped right into the trial.
831
00:26:05,090 --> 00:26:06,080
You started playing with it.
832
00:26:06,080 --> 00:26:06,950
You added me.
833
00:26:06,950 --> 00:26:07,310
We were like,
834
00:26:07,340 --> 00:26:08,330
this looks amazing.
835
00:26:08,330 --> 00:26:09,110
It's so clean.
836
00:26:09,110 --> 00:26:09,830
It's so simple.
837
00:26:09,830 --> 00:26:12,020
And it's only a community.
838
00:26:12,260 --> 00:26:14,450
So at that point,
839
00:26:14,450 --> 00:26:15,170
so this is like,
840
00:26:15,620 --> 00:26:15,920
you know,
841
00:26:15,950 --> 00:26:19,790
October timeframe even heading into like November and the holidays you
842
00:26:19,790 --> 00:26:22,070
had, you had said to me,
843
00:26:22,070 --> 00:26:23,360
this is a hundred percent happening.
844
00:26:23,390 --> 00:26:25,010
Like I made this decision.
845
00:26:25,220 --> 00:26:26,030
It, it was like,
846
00:26:26,030 --> 00:26:28,010
because my team was all hands on deck for the summit,
847
00:26:28,010 --> 00:26:29,390
which was the beginning of November.
848
00:26:29,660 --> 00:26:30,500
And then it was like,
849
00:26:30,500 --> 00:26:30,770
I'm like,
850
00:26:30,800 --> 00:26:31,010
all right,
851
00:26:31,010 --> 00:26:33,380
guys, we don't have any big stuff.
852
00:26:33,380 --> 00:26:33,800
Like the,
853
00:26:33,800 --> 00:26:34,700
after the summit,
854
00:26:34,700 --> 00:26:36,620
we're all prepping the circle community.
855
00:26:36,620 --> 00:26:38,840
It's going to be a January open January launch.
856
00:26:39,470 --> 00:26:42,590
Okay. As you're doing that and you have everybody on board,
857
00:26:43,260 --> 00:26:47,430
what would you say at that point was your biggest fear?
858
00:26:47,460 --> 00:26:48,450
What is the risks?
859
00:26:49,020 --> 00:26:49,500
I don't think,
860
00:26:49,500 --> 00:26:51,930
I even thought about the risk quite frankly.
861
00:26:51,930 --> 00:26:52,230
I mean,
862
00:26:52,230 --> 00:26:53,130
I, I,
863
00:26:53,780 --> 00:26:55,980
I had been thinking about the risk for two years.
864
00:26:56,850 --> 00:27:00,480
Right? Of everybody is on Facebook.
865
00:27:00,540 --> 00:27:02,460
No, one's gonna go to another platform.
866
00:27:02,700 --> 00:27:04,470
I had been thinking about that for two years.
867
00:27:04,770 --> 00:27:07,620
And so by the time I made the decision that had
868
00:27:07,620 --> 00:27:08,220
its time,
869
00:27:08,460 --> 00:27:11,340
it wasn't allowed to come up anymore because we're not allowed.
870
00:27:12,420 --> 00:27:13,890
We already decided that you're worthless.
871
00:27:13,890 --> 00:27:17,370
Go back and back down into the deep corners of my
872
00:27:17,370 --> 00:27:18,450
subconscious. You go.
873
00:27:21,900 --> 00:27:22,380
Yeah. Yeah.
874
00:27:22,410 --> 00:27:25,080
That's really actually the only risk.
875
00:27:25,260 --> 00:27:25,530
I mean,
876
00:27:25,560 --> 00:27:26,550
I, you know,
877
00:27:26,550 --> 00:27:29,690
you and I poured over this for a very long,
878
00:27:30,030 --> 00:27:33,210
The risk and then the risk of myself and my team,
879
00:27:33,210 --> 00:27:37,800
diverting resources and time and money to that for months because
880
00:27:38,260 --> 00:27:40,650
it took a good eight weeks to build it out and
881
00:27:40,650 --> 00:27:44,280
figure out how we're going to use it and watching different
882
00:27:44,280 --> 00:27:47,070
other tours of other communities and how we could use it
883
00:27:47,100 --> 00:27:49,230
and bringing in re free resources.
884
00:27:49,230 --> 00:27:49,530
So, I mean,
885
00:27:49,530 --> 00:27:52,200
my whole team was working on this and then figuring out
886
00:27:52,200 --> 00:27:55,140
how to actually get the people in with the right tags,
887
00:27:55,180 --> 00:27:56,580
the members to the member area.
888
00:27:56,850 --> 00:27:59,490
There was a lot that goes on behind the scenes together,
889
00:27:59,940 --> 00:28:02,160
Significant amount of time,
890
00:28:02,490 --> 00:28:03,930
energy resources.
891
00:28:03,960 --> 00:28:05,220
And when I say resources,
892
00:28:05,280 --> 00:28:05,640
I mean,
893
00:28:05,640 --> 00:28:06,960
straight up money,
894
00:28:07,320 --> 00:28:09,750
like you had to pay money,
895
00:28:10,140 --> 00:28:12,750
right. To purchase circle.
896
00:28:12,990 --> 00:28:15,660
And then you're paying your team in order to work on
897
00:28:15,660 --> 00:28:16,740
things and test things out.
898
00:28:16,740 --> 00:28:18,120
So by the time you're hitting,
899
00:28:18,120 --> 00:28:20,580
like say maybe right before Christmas,
900
00:28:20,580 --> 00:28:22,290
and we're about to head into January,
901
00:28:22,620 --> 00:28:23,460
you were,
902
00:28:24,030 --> 00:28:25,380
you were pretty like,
903
00:28:25,530 --> 00:28:26,550
we're good to go.
904
00:28:26,580 --> 00:28:27,420
This is happening.
905
00:28:27,510 --> 00:28:28,620
You excited,
906
00:28:29,280 --> 00:28:31,470
like so excited because the premise was,
907
00:28:31,710 --> 00:28:33,090
I'm going to serve people better.
908
00:28:33,270 --> 00:28:35,100
Yeah. This is going to be,
909
00:28:35,190 --> 00:28:36,240
I'm doing this.
910
00:28:36,240 --> 00:28:37,860
Not because I want more work.
911
00:28:38,130 --> 00:28:40,650
Right. I will serve both my paid clients.
912
00:28:40,680 --> 00:28:42,120
And then also our free community.
913
00:28:42,120 --> 00:28:46,050
I can serve everyone so much better in that one space.
914
00:28:46,230 --> 00:28:48,510
Instead of having to go check in 8,000
915
00:28:48,510 --> 00:28:52,410
groups and in the free one need can't even see anything,
916
00:28:52,410 --> 00:28:53,280
anything anyway,
917
00:28:53,280 --> 00:28:54,360
because it's just gone.
918
00:28:55,080 --> 00:28:56,120
Like, it just moves so fast.
919
00:28:56,460 --> 00:28:58,500
It moves so fast that had kind of taken on a
920
00:28:58,500 --> 00:28:59,370
life of its own,
921
00:28:59,400 --> 00:29:00,570
like its own entity,
922
00:29:00,780 --> 00:29:01,110
for sure.
923
00:29:01,740 --> 00:29:04,050
And it got a little watered down.
924
00:29:04,050 --> 00:29:04,920
That's always the case.
925
00:29:04,920 --> 00:29:06,390
Whenever numbers get really big.
926
00:29:06,390 --> 00:29:09,180
So you wanted to tighten things up and make sure that
927
00:29:09,180 --> 00:29:11,520
you were serving people at the highest possible level,
928
00:29:11,520 --> 00:29:14,970
whether they were free or paid.
929
00:29:15,140 --> 00:29:18,060
Right. So we go into January.
930
00:29:18,060 --> 00:29:19,440
When was your cut over date?
931
00:29:19,590 --> 00:29:20,190
I can't remember that.
932
00:29:21,060 --> 00:29:21,990
Okay. So we'll go,
933
00:29:22,050 --> 00:29:24,840
we're heading into the first week of January and you're like,
934
00:29:25,350 --> 00:29:26,100
it's go time.
935
00:29:26,100 --> 00:29:26,970
This is so exciting.
936
00:29:26,970 --> 00:29:27,810
This is going to be so fun.
937
00:29:28,110 --> 00:29:29,040
And let's back up.
938
00:29:29,220 --> 00:29:31,170
I invited the members in January 4th.
939
00:29:31,420 --> 00:29:31,860
So remember,
940
00:29:31,860 --> 00:29:33,120
it's got to come in a week early.
941
00:29:33,240 --> 00:29:33,600
All right.
942
00:29:33,630 --> 00:29:35,580
And, and the,
943
00:29:35,580 --> 00:29:41,830
the feedback from my members was off the charts excited like
944
00:29:41,860 --> 00:29:45,910
really 99% amazing.
945
00:29:46,270 --> 00:29:47,260
What Was some of that?
946
00:29:47,260 --> 00:29:47,950
What were they saying?
947
00:29:48,160 --> 00:29:49,960
You Remember groups that are like the academy groups.
948
00:29:49,960 --> 00:29:51,430
The only reason I was still on Facebook,
949
00:29:51,550 --> 00:29:53,290
I'm so excited to have this in one place.
950
00:29:53,290 --> 00:29:55,330
I'm so excited to be distraction free.
951
00:29:55,510 --> 00:29:58,990
Thank you for not having me be tracked by all the
952
00:29:58,990 --> 00:30:02,320
ads. Like just all of the things across the board.
953
00:30:02,560 --> 00:30:04,630
So excited to have this new space.
954
00:30:05,530 --> 00:30:08,260
Fantastic. So with that knowledge,
955
00:30:08,290 --> 00:30:12,220
you go into your free group on Facebook,
956
00:30:12,220 --> 00:30:15,550
which is the hair of the dog podcast community with just
957
00:30:15,550 --> 00:30:18,310
over 14,000
958
00:30:18,310 --> 00:30:19,150
members. I mean,
959
00:30:19,150 --> 00:30:20,500
this is a really big group.
960
00:30:20,560 --> 00:30:21,550
And my,
961
00:30:21,610 --> 00:30:25,660
my fear for you for me is obviously we're going to
962
00:30:25,660 --> 00:30:26,230
lose people.
963
00:30:26,230 --> 00:30:27,610
They're going to be people that just don't want to make
964
00:30:27,610 --> 00:30:27,910
the change.
965
00:30:27,910 --> 00:30:28,870
And that's totally fine.
966
00:30:28,870 --> 00:30:29,380
I get that.
967
00:30:29,410 --> 00:30:34,510
But we believed that serving people at a higher level was
968
00:30:34,510 --> 00:30:37,900
more important than the risk of potentially losing some,
969
00:30:38,200 --> 00:30:39,490
right. That was a decision.
970
00:30:39,520 --> 00:30:42,670
That's a macro decision.
971
00:30:42,730 --> 00:30:43,630
That is a,
972
00:30:44,080 --> 00:30:46,960
I am the CEO of this business decision.
973
00:30:47,770 --> 00:30:51,610
And I am deciding that I believe this is what's best
974
00:30:51,610 --> 00:30:53,170
for My community.
975
00:30:53,170 --> 00:30:53,590
It's pants,
976
00:30:53,590 --> 00:30:55,480
no matter how it turns out That's right.
977
00:30:55,660 --> 00:30:56,350
And so,
978
00:30:56,350 --> 00:30:58,090
okay. You post about it.
979
00:30:58,720 --> 00:30:59,440
And what was,
980
00:30:59,470 --> 00:31:00,310
what was that like?
981
00:31:00,730 --> 00:31:05,380
It was not positive saying a nicely,
982
00:31:05,770 --> 00:31:06,400
there were some,
983
00:31:06,400 --> 00:31:08,050
there were some people that had been in there and like,
984
00:31:08,110 --> 00:31:09,280
oh, you guys is awesome.
985
00:31:09,460 --> 00:31:10,570
But as a general rule,
986
00:31:10,570 --> 00:31:11,230
and you know,
987
00:31:11,230 --> 00:31:12,310
this, this happens,
988
00:31:12,310 --> 00:31:12,850
I think,
989
00:31:13,450 --> 00:31:13,720
you know,
990
00:31:13,720 --> 00:31:18,040
anywhere that once you see something that has like,
991
00:31:18,190 --> 00:31:18,430
you know,
992
00:31:18,430 --> 00:31:20,920
you're shopping on Amazon and it has like a one-star and
993
00:31:20,920 --> 00:31:22,390
then everybody just like piles on.
994
00:31:22,570 --> 00:31:23,020
So it's like,
995
00:31:23,020 --> 00:31:26,020
whatever that energy at those first couple reviews are,
996
00:31:26,020 --> 00:31:26,410
it's like,
997
00:31:26,470 --> 00:31:26,980
oh yeah,
998
00:31:27,120 --> 00:31:27,880
yeah, you're right.
999
00:31:28,150 --> 00:31:33,340
That didn't come with an extra stamp on star two.
1000
00:31:33,340 --> 00:31:37,630
And I recommend That's hilarious and true.
1001
00:31:37,660 --> 00:31:38,470
Yeah. It's called group.
1002
00:31:38,500 --> 00:31:40,120
Think one person does it.
1003
00:31:40,120 --> 00:31:41,230
And then everybody else is like,
1004
00:31:41,260 --> 00:31:42,310
oh, I hadn't thought of that.
1005
00:31:42,460 --> 00:31:43,600
Yeah, I agree.
1006
00:31:43,600 --> 00:31:45,760
So the response was,
1007
00:31:45,880 --> 00:31:48,370
I would Classify less than enthusiastic,
1008
00:31:48,370 --> 00:31:49,750
Less, less than ideal,
1009
00:31:50,440 --> 00:31:51,640
less than optimal.
1010
00:31:52,000 --> 00:31:53,020
It was just,
1011
00:31:53,110 --> 00:31:55,120
there was a lot of negativity around it.
1012
00:31:55,600 --> 00:31:57,040
How did that hit you?
1013
00:31:57,640 --> 00:31:59,710
Well, it hit me as I think it hits any human,
1014
00:31:59,710 --> 00:32:00,460
which was like,
1015
00:32:00,490 --> 00:32:01,120
oh my God,
1016
00:32:01,120 --> 00:32:03,100
I made the wrong decision on my business is going to
1017
00:32:03,100 --> 00:32:03,910
burn to the ground.
1018
00:32:03,940 --> 00:32:04,960
This is terrible.
1019
00:32:05,660 --> 00:32:07,840
I'm going to have to sell everything and live in a
1020
00:32:07,840 --> 00:32:09,250
box. We're going To be homeless,
1021
00:32:11,020 --> 00:32:13,480
Homeless, because I decided to move my free community.
1022
00:32:13,570 --> 00:32:13,990
So yeah.
1023
00:32:14,020 --> 00:32:15,430
That's where it initially went.
1024
00:32:15,430 --> 00:32:17,260
Dennis stayed there too,
1025
00:32:17,260 --> 00:32:18,040
too long.
1026
00:32:18,220 --> 00:32:21,230
And then Gosh,
1027
00:32:21,230 --> 00:32:22,100
this stages,
1028
00:32:22,100 --> 00:32:23,250
it was like a stage.
1029
00:32:24,500 --> 00:32:26,150
It was definitely okay.
1030
00:32:26,150 --> 00:32:29,420
It was definitely a questioning of did I make the right
1031
00:32:29,420 --> 00:32:31,970
decision? And then there was,
1032
00:32:32,360 --> 00:32:33,350
I'm going to be truthful here.
1033
00:32:33,350 --> 00:32:36,560
There was a little bit of anger because I was like,
1034
00:32:36,560 --> 00:32:37,220
you guys,
1035
00:32:37,430 --> 00:32:43,340
the, I think the anger came from the individual attacking of
1036
00:32:43,670 --> 00:32:44,630
my, of me,
1037
00:32:44,720 --> 00:32:46,070
which then my ego is like,
1038
00:32:46,350 --> 00:32:52,540
oh, because it was people questioning my integrity and my motivation,
1039
00:32:52,610 --> 00:32:53,300
your character,
1040
00:32:53,300 --> 00:32:54,920
my character of that.
1041
00:32:54,920 --> 00:32:57,650
I'm only creating this free group to make money,
1042
00:32:58,760 --> 00:32:59,780
which Is hilarious.
1043
00:33:00,350 --> 00:33:00,560
I'm like,
1044
00:33:00,560 --> 00:33:02,900
wait, I'm actually paying to host the free group.
1045
00:33:03,050 --> 00:33:04,070
So I'm making less.
1046
00:33:04,820 --> 00:33:05,630
But anyway,
1047
00:33:06,410 --> 00:33:07,880
regardless. So yeah.
1048
00:33:07,880 --> 00:33:11,810
So went from questioning myself to anger.
1049
00:33:12,350 --> 00:33:17,990
And then I chose to change my focus on focusing on
1050
00:33:17,990 --> 00:33:20,120
the people that wanted to give it a try and just
1051
00:33:20,570 --> 00:33:22,580
being excited to serve them in a new way.
1052
00:33:22,640 --> 00:33:24,710
How Long would you say those stages lasted?
1053
00:33:25,610 --> 00:33:27,680
First one an evening?
1054
00:33:27,950 --> 00:33:29,150
Like Total though,
1055
00:33:29,180 --> 00:33:31,250
like the whole process till you got to the point where
1056
00:33:31,250 --> 00:33:33,560
you were like for to serve.
1057
00:33:33,860 --> 00:33:35,450
Yeah. I was going to say a day.
1058
00:33:36,120 --> 00:33:37,640
Yeah. You were like,
1059
00:33:38,060 --> 00:33:38,720
oh gosh,
1060
00:33:38,720 --> 00:33:39,980
you posted The 24.
1061
00:33:40,010 --> 00:33:42,410
Cause it was like the first night that it was like,
1062
00:33:42,440 --> 00:33:42,920
oh my God,
1063
00:33:43,400 --> 00:33:44,030
I boxed her too.
1064
00:33:44,030 --> 00:33:44,330
I'm like,
1065
00:33:45,680 --> 00:33:48,980
yeah. And then the next day was the anger day.
1066
00:33:48,980 --> 00:33:50,900
And then it was by that night,
1067
00:33:50,900 --> 00:33:51,500
it was like,
1068
00:33:51,710 --> 00:33:53,240
now I'm serving.
1069
00:33:53,570 --> 00:33:55,310
And that's what I'm gonna focus on because I get to
1070
00:33:55,310 --> 00:33:57,320
choose what I focus on in this situation.
1071
00:33:57,950 --> 00:33:58,820
I'm serving.
1072
00:33:59,300 --> 00:34:01,070
I stand behind my decision.
1073
00:34:01,340 --> 00:34:05,000
I will absolutely listen to feedback and ideas of course.
1074
00:34:05,300 --> 00:34:07,940
But I stand behind my decision to serve my people at
1075
00:34:07,940 --> 00:34:08,630
a higher level.
1076
00:34:08,630 --> 00:34:10,700
And I believe this is in our greater good.
1077
00:34:10,700 --> 00:34:11,660
And it's my call.
1078
00:34:11,780 --> 00:34:15,200
So I'm not going to apologize for that.
1079
00:34:15,650 --> 00:34:17,090
I'm going to move know you,
1080
00:34:17,090 --> 00:34:18,500
you moved through it really quickly.
1081
00:34:18,800 --> 00:34:20,090
Maybe dare I say,
1082
00:34:20,090 --> 00:34:22,370
even a little faster than I did on your behalf.
1083
00:34:23,600 --> 00:34:26,360
So you've Oxford me that night and you said,
1084
00:34:26,450 --> 00:34:26,870
you know,
1085
00:34:27,260 --> 00:34:28,670
wow, this is not going well.
1086
00:34:28,670 --> 00:34:29,840
People are very upset.
1087
00:34:29,870 --> 00:34:31,250
And so I looked at it and I said,
1088
00:34:31,250 --> 00:34:31,940
okay, I'll,
1089
00:34:31,960 --> 00:34:32,930
I'll deal with it in the morning.
1090
00:34:32,930 --> 00:34:33,890
Cause this was late evening.
1091
00:34:34,010 --> 00:34:37,130
And I got up the next morning and I blocked off
1092
00:34:37,130 --> 00:34:40,070
my schedule and I called it HOD day hair or the
1093
00:34:40,070 --> 00:34:40,640
dog day.
1094
00:34:41,240 --> 00:34:43,220
And I went into that thread,
1095
00:34:43,370 --> 00:34:46,160
had 179 plus comments on it.
1096
00:34:46,580 --> 00:34:49,400
And I read every single one and I responded to most
1097
00:34:49,400 --> 00:34:49,820
of them,
1098
00:34:50,180 --> 00:34:53,180
but what really triggered me well,
1099
00:34:53,180 --> 00:34:54,050
okay. There were several things.
1100
00:34:54,050 --> 00:34:55,520
One was that you were doing it for the money,
1101
00:34:55,640 --> 00:34:58,820
right. And people were saying things like I would say,
1102
00:34:58,850 --> 00:35:00,800
no, it's actually costing Nicole money to do this.
1103
00:35:00,800 --> 00:35:03,740
To give you a pre free platform is costing her money.
1104
00:35:03,890 --> 00:35:04,850
And then people would say,
1105
00:35:04,880 --> 00:35:05,870
well, what's the catch.
1106
00:35:06,110 --> 00:35:06,710
Okay. We,
1107
00:35:06,770 --> 00:35:08,000
why does there have to be a catch?
1108
00:35:08,120 --> 00:35:10,880
How about I want to serve people that everybody was,
1109
00:35:10,970 --> 00:35:12,920
they were making these assumptions about you.
1110
00:35:13,190 --> 00:35:15,950
That literally blew my mind because I've known you for a
1111
00:35:15,950 --> 00:35:19,010
lifetime. And I was with you for three months as you
1112
00:35:19,010 --> 00:35:21,440
worked on this decision and I know your heart and your
1113
00:35:21,440 --> 00:35:23,930
character and your integrity and you are one of the most
1114
00:35:23,960 --> 00:35:24,980
top-notch people.
1115
00:35:24,980 --> 00:35:25,400
I know.
1116
00:35:25,400 --> 00:35:28,220
And I was furious that people were making this,
1117
00:35:28,400 --> 00:35:31,190
these assumptions about who you were as a person or what
1118
00:35:31,190 --> 00:35:31,880
you were trying to do.
1119
00:35:31,970 --> 00:35:33,950
How about you actually explained it very well,
1120
00:35:34,070 --> 00:35:35,470
but ask you,
1121
00:35:35,470 --> 00:35:38,190
you think that she's trying to get one over on you,
1122
00:35:38,250 --> 00:35:39,030
right. Okay.
1123
00:35:39,030 --> 00:35:40,200
What is that exactly?
1124
00:35:40,440 --> 00:35:43,890
Like none of these people I'm kind of fired up.
1125
00:35:43,950 --> 00:35:45,540
None of them thought through,
1126
00:35:45,540 --> 00:35:46,530
I'm going to try to calm down.
1127
00:35:46,530 --> 00:35:47,070
I'm going to try,
1128
00:35:47,430 --> 00:35:49,980
but they didn't think through what they were actually saying.
1129
00:35:50,010 --> 00:35:51,030
Like the money comment,
1130
00:35:51,090 --> 00:35:51,990
she's trying to make money.
1131
00:35:52,470 --> 00:35:54,360
She's trying to promote her brand.
1132
00:35:54,780 --> 00:35:57,120
She actually has a right to promote her brand in a
1133
00:35:57,120 --> 00:35:59,610
group that she creates for free and pays money for.
1134
00:35:59,640 --> 00:36:01,050
Okay. She has the right to do that.
1135
00:36:01,200 --> 00:36:02,580
That's free enterprise.
1136
00:36:02,790 --> 00:36:03,480
So if you,
1137
00:36:03,540 --> 00:36:04,290
and by the way,
1138
00:36:04,740 --> 00:36:06,060
people were so upset and I was like,
1139
00:36:06,570 --> 00:36:07,320
you don't have to go,
1140
00:36:07,980 --> 00:36:10,560
right. We don't have to go because somebody said,
1141
00:36:10,560 --> 00:36:11,730
she's forcing us.
1142
00:36:12,870 --> 00:36:14,520
Who's forcing you to do anything.
1143
00:36:14,550 --> 00:36:14,850
I didn't,
1144
00:36:15,060 --> 00:36:16,620
there's no coercion here.
1145
00:36:16,800 --> 00:36:17,220
You know,
1146
00:36:17,490 --> 00:36:23,430
you, she is offering you a better platform so that she
1147
00:36:23,430 --> 00:36:28,380
can serve you more effectively and you don't have to go.
1148
00:36:28,380 --> 00:36:29,250
And then there's all this,
1149
00:36:29,250 --> 00:36:32,010
like, I've I find this to be slightly passive aggressive.
1150
00:36:32,040 --> 00:36:32,760
I could be wrong,
1151
00:36:32,760 --> 00:36:33,330
but people saying,
1152
00:36:33,360 --> 00:36:34,770
oh, I'm just so sad.
1153
00:36:35,910 --> 00:36:40,350
Okay. You're sad about a Facebook group that come join us,
1154
00:36:40,350 --> 00:36:41,400
then go join.
1155
00:36:41,460 --> 00:36:42,450
It's free.
1156
00:36:42,450 --> 00:36:44,970
What, why do you have to be sad about this group
1157
00:36:45,030 --> 00:36:45,960
is such a great resource.
1158
00:36:45,960 --> 00:36:46,890
I'm sad to see it go.
1159
00:36:46,920 --> 00:36:50,520
It's not going it shifting it's on another platform and it
1160
00:36:50,520 --> 00:36:51,360
will be better.
1161
00:36:51,450 --> 00:36:52,950
We promise you it will be better.
1162
00:36:53,070 --> 00:36:55,170
So people saying that,
1163
00:36:55,230 --> 00:36:55,470
you know,
1164
00:36:55,470 --> 00:36:56,550
you're trying to get money.
1165
00:36:56,550 --> 00:36:57,750
You're trying to promote,
1166
00:36:57,750 --> 00:36:59,490
you're trying to do all these things.
1167
00:36:59,490 --> 00:37:01,290
And what about us?
1168
00:37:01,380 --> 00:37:02,880
And what about the people?
1169
00:37:03,090 --> 00:37:04,530
And I just,
1170
00:37:05,310 --> 00:37:06,060
I, you know,
1171
00:37:06,060 --> 00:37:07,140
why isn't she listening?
1172
00:37:07,170 --> 00:37:08,490
I'm I just can't.
1173
00:37:08,520 --> 00:37:09,030
I was,
1174
00:37:09,090 --> 00:37:09,840
I was very,
1175
00:37:10,770 --> 00:37:11,000
I know,
1176
00:37:11,000 --> 00:37:13,740
I think I hadn't moved to the focusing on serving and
1177
00:37:13,740 --> 00:37:14,160
you're still like,
1178
00:37:14,160 --> 00:37:14,820
but, but,
1179
00:37:14,820 --> 00:37:15,210
but I'm like,
1180
00:37:15,210 --> 00:37:15,690
it's fine.
1181
00:37:15,720 --> 00:37:16,200
It's fine.
1182
00:37:16,260 --> 00:37:17,760
Whatever. We'll tell them what's happening.
1183
00:37:17,790 --> 00:37:18,690
And here's where we're going.
1184
00:37:18,690 --> 00:37:21,150
And this is why and come join us because it's truly,
1185
00:37:21,540 --> 00:37:22,020
I had,
1186
00:37:22,020 --> 00:37:22,860
at that point,
1187
00:37:23,460 --> 00:37:27,390
let go of feeling responsible for other people's decisions,
1188
00:37:28,860 --> 00:37:32,340
Right? And their emotions and the reactions in their assumptions,
1189
00:37:34,530 --> 00:37:35,940
What are going to assume whatever they want.
1190
00:37:36,090 --> 00:37:37,950
And I can't control it.
1191
00:37:38,130 --> 00:37:40,050
And then after all this happened,
1192
00:37:40,050 --> 00:37:40,320
it was like,
1193
00:37:40,320 --> 00:37:44,940
Heather, we need to do a podcast episode because this is,
1194
00:37:44,940 --> 00:37:48,240
I think what holds so many photographers back from a partner,
1195
00:37:48,240 --> 00:37:49,410
marketing venture,
1196
00:37:49,650 --> 00:37:53,910
telling people you're a photographer because it is very personal.
1197
00:37:54,090 --> 00:37:56,070
You're putting your work out there,
1198
00:37:56,100 --> 00:37:57,900
which is attached to you.
1199
00:37:57,930 --> 00:37:58,670
Like here,
1200
00:37:58,680 --> 00:38:00,960
the dog's a personal brand,
1201
00:38:00,990 --> 00:38:01,780
mainly it's sent me.
1202
00:38:01,780 --> 00:38:02,340
And it's about me.
1203
00:38:02,340 --> 00:38:03,000
Like you can't,
1204
00:38:03,270 --> 00:38:05,160
you can't do what I just did to move to that
1205
00:38:05,160 --> 00:38:08,310
community and not say like my heart and soul wasn't in
1206
00:38:08,310 --> 00:38:11,640
that. So therefore any attacks seem very personal.
1207
00:38:12,510 --> 00:38:14,040
So I don't know.
1208
00:38:14,040 --> 00:38:16,500
I see so much parallel,
1209
00:38:16,530 --> 00:38:17,610
parallel illness,
1210
00:38:19,170 --> 00:38:22,740
parallel pieces to this versus marketing,
1211
00:38:22,740 --> 00:38:26,190
our photography business and the differences.
1212
00:38:26,250 --> 00:38:26,850
This will likely,
1213
00:38:26,850 --> 00:38:28,410
never happen to you by just saying,
1214
00:38:28,410 --> 00:38:29,760
Hey, I take pictures of dogs.
1215
00:38:30,390 --> 00:38:31,740
You want to see these cute pictures?
1216
00:38:31,770 --> 00:38:32,190
So anyway,
1217
00:38:32,190 --> 00:38:34,290
yeah. That's why I felt like we needed to kind of
1218
00:38:34,290 --> 00:38:37,060
just pull the cover back on this and let people know
1219
00:38:37,240 --> 00:38:38,650
what it felt like when it went,
1220
00:38:38,700 --> 00:38:42,310
when it went through and like kind of my different stages.
1221
00:38:42,340 --> 00:38:44,440
And then how I was able to shift that.
1222
00:38:44,950 --> 00:38:46,270
And you know,
1223
00:38:46,270 --> 00:38:49,150
it's been 1,
1224
00:38:49,150 --> 00:38:50,080
2, 3,
1225
00:38:50,080 --> 00:38:55,630
4 weeks that this has been open and it's been freaking
1226
00:38:55,630 --> 00:38:57,340
awesome. There's conversations in there.
1227
00:38:57,340 --> 00:38:58,690
People are asking for help.
1228
00:38:58,690 --> 00:38:59,410
People are sharing.
1229
00:38:59,410 --> 00:39:00,760
People are getting help.
1230
00:39:00,760 --> 00:39:02,770
There's the gear salespeople have sold gear.
1231
00:39:02,770 --> 00:39:03,790
They've they've made money.
1232
00:39:03,790 --> 00:39:05,800
People have made money,
1233
00:39:05,800 --> 00:39:06,130
the Sydney office,
1234
00:39:06,130 --> 00:39:06,580
or like,
1235
00:39:06,580 --> 00:39:07,210
I should really sell that now.
1236
00:39:07,990 --> 00:39:09,970
It's it's been so good.
1237
00:39:10,330 --> 00:39:10,810
And by the way,
1238
00:39:11,440 --> 00:39:12,460
if you guys are listening and you're like,
1239
00:39:12,460 --> 00:39:13,720
well, maybe I want to check it out,
1240
00:39:14,260 --> 00:39:15,850
go to community.hair
1241
00:39:15,850 --> 00:39:17,200
of the dog academy.com
1242
00:39:17,830 --> 00:39:21,190
and come join us or hear the dog academy.com/community.
1243
00:39:21,190 --> 00:39:21,610
Either one,
1244
00:39:21,610 --> 00:39:22,150
we'll send you there.
1245
00:39:22,900 --> 00:39:25,090
If this was done to not only serve,
1246
00:39:25,090 --> 00:39:27,370
but to protect the police.
1247
00:39:27,400 --> 00:39:27,730
I mean,
1248
00:39:27,820 --> 00:39:30,910
you're going to serve and protect because of the way Facebook
1249
00:39:30,910 --> 00:39:32,920
is managing things now,
1250
00:39:32,920 --> 00:39:36,220
which is less than ideal in there.
1251
00:39:36,550 --> 00:39:38,080
There's nothing but positive from this,
1252
00:39:38,470 --> 00:39:39,340
except for the negative.
1253
00:39:40,520 --> 00:39:40,990
Right? Right.
1254
00:39:41,050 --> 00:39:42,460
Except for the negative comments.
1255
00:39:42,610 --> 00:39:43,240
But yeah,
1256
00:39:43,240 --> 00:39:43,630
you're right.
1257
00:39:43,630 --> 00:39:45,040
The point of the podcast is to say,
1258
00:39:45,040 --> 00:39:48,160
listen, your worst fear could happen.
1259
00:39:49,300 --> 00:39:50,620
So we're not going to try to avoid it.
1260
00:39:50,770 --> 00:39:53,290
We're not going to stop making decisions because our worst fear
1261
00:39:53,410 --> 00:39:54,190
could happen.
1262
00:39:54,430 --> 00:39:57,850
We are going to better prepare ourselves for when it does,
1263
00:39:57,880 --> 00:39:58,840
because something might,
1264
00:39:59,020 --> 00:39:59,290
you know,
1265
00:39:59,290 --> 00:40:01,330
let's say you make a decision about your business.
1266
00:40:01,750 --> 00:40:02,620
And, oh,
1267
00:40:02,740 --> 00:40:03,280
here's one.
1268
00:40:03,310 --> 00:40:04,300
I think this is relevant.
1269
00:40:04,300 --> 00:40:05,440
You're going to have to guide me here.
1270
00:40:05,440 --> 00:40:09,520
But some people support hunting dogs and some people do not.
1271
00:40:10,090 --> 00:40:13,300
And if you decide to support hunting dogs and you post
1272
00:40:13,300 --> 00:40:15,670
something on your business page and you get a comment from
1273
00:40:15,670 --> 00:40:16,630
one person that says,
1274
00:40:17,470 --> 00:40:19,000
oh, this is so disappointing.
1275
00:40:19,060 --> 00:40:20,560
I was going to buy from you.
1276
00:40:20,560 --> 00:40:22,720
I was going to hire you and give you my money.
1277
00:40:22,840 --> 00:40:24,880
And now I guess I just won't because you do this
1278
00:40:24,880 --> 00:40:25,930
and you are a bad person.
1279
00:40:26,950 --> 00:40:27,700
Are you prepared?
1280
00:40:28,150 --> 00:40:31,060
Nicole? I'm telling you That was a good,
1281
00:40:31,420 --> 00:40:35,410
perfect. That is a perfect segue hundred percent.
1282
00:40:35,710 --> 00:40:35,950
Oh gosh.
1283
00:40:35,950 --> 00:40:37,360
People that would crush.
1284
00:40:37,570 --> 00:40:41,230
Most of the photographers I work with that would crush them.
1285
00:40:41,440 --> 00:40:41,860
And that,
1286
00:40:41,890 --> 00:40:43,150
that would set them back.
1287
00:40:43,420 --> 00:40:43,810
I don't know,
1288
00:40:43,810 --> 00:40:46,990
weeks months it went to And here's what happens.
1289
00:40:47,230 --> 00:40:49,540
They would then push down who they are and who they
1290
00:40:49,540 --> 00:40:50,320
want to serve.
1291
00:40:50,320 --> 00:40:53,230
And their unique value proposition of like,
1292
00:40:53,260 --> 00:40:55,810
look at this incredible niche I am serving.
1293
00:40:56,590 --> 00:41:01,810
And by letting that one detractor get in your head and
1294
00:41:01,810 --> 00:41:02,920
you play small,
1295
00:41:03,190 --> 00:41:03,520
that's it,
1296
00:41:03,520 --> 00:41:07,060
we're now hiding from all the people that you were actually
1297
00:41:07,060 --> 00:41:09,460
meant to serve from all the people that would actually,
1298
00:41:09,460 --> 00:41:10,810
maybe don't even have a hunting dog,
1299
00:41:10,840 --> 00:41:11,170
but like,
1300
00:41:11,170 --> 00:41:13,960
yeah, that is awesome to see dogs doing what they're bred
1301
00:41:13,960 --> 00:41:14,260
to do.
1302
00:41:14,260 --> 00:41:16,030
Like, I love this person.
1303
00:41:16,030 --> 00:41:17,320
You make more connections.
1304
00:41:17,530 --> 00:41:21,010
So whenever you are,
1305
00:41:21,040 --> 00:41:21,520
you know,
1306
00:41:21,610 --> 00:41:22,360
going to be,
1307
00:41:22,780 --> 00:41:23,230
I don't know,
1308
00:41:23,230 --> 00:41:24,850
the chocolate cinnamon flavor,
1309
00:41:24,850 --> 00:41:26,140
ice cream instead of vanilla.
1310
00:41:26,380 --> 00:41:27,640
Yeah. You know,
1311
00:41:27,940 --> 00:41:28,600
for instance,
1312
00:41:28,810 --> 00:41:30,370
I don't like the strawberry ice cream.
1313
00:41:30,370 --> 00:41:31,210
I could tell you right now,
1314
00:41:31,240 --> 00:41:32,350
Heather, because it's fruit.
1315
00:41:32,590 --> 00:41:35,840
So nobody's going to be out there,
1316
00:41:35,960 --> 00:41:36,740
peddling fruit,
1317
00:41:36,740 --> 00:41:37,880
ice cream that I'm going to say,
1318
00:41:37,880 --> 00:41:38,720
no, thank you.
1319
00:41:38,990 --> 00:41:40,460
But you know,
1320
00:41:40,820 --> 00:41:42,110
I won't judge them personally.
1321
00:41:42,140 --> 00:41:43,250
Maybe some people would,
1322
00:41:43,250 --> 00:41:46,190
but I will not judge you for liking strawberry ice cream.
1323
00:41:46,340 --> 00:41:47,090
But regardless,
1324
00:41:47,330 --> 00:41:50,360
anyway, if we are true to who we actually are,
1325
00:41:50,360 --> 00:41:52,490
we are going to attract people and we're going to repel
1326
00:41:52,490 --> 00:41:55,250
some people and that's okay.
1327
00:41:55,580 --> 00:41:56,570
It's okay.
1328
00:41:56,840 --> 00:41:59,510
I think if you are not doing that,
1329
00:42:00,200 --> 00:42:02,990
like if you don't occasionally get a comment of it's too
1330
00:42:02,990 --> 00:42:05,930
expensive or something like that,
1331
00:42:06,050 --> 00:42:08,930
then you're not actually putting yourself out there enough to actually
1332
00:42:08,930 --> 00:42:10,070
attract your people.
1333
00:42:10,220 --> 00:42:10,850
That same thing.
1334
00:42:10,850 --> 00:42:12,980
I was having a coaching call and elevate the other day,
1335
00:42:12,980 --> 00:42:14,240
talking to somebody about,
1336
00:42:14,660 --> 00:42:15,140
you know,
1337
00:42:15,530 --> 00:42:19,820
feeling like they couldn't actually express who they are to their
1338
00:42:19,820 --> 00:42:20,960
potential clients.
1339
00:42:20,990 --> 00:42:21,350
And I'm like,
1340
00:42:21,350 --> 00:42:22,490
listen, you know,
1341
00:42:22,540 --> 00:42:24,050
it's not photography related.
1342
00:42:24,050 --> 00:42:24,650
Just like,
1343
00:42:24,830 --> 00:42:27,500
just like worldly view related.
1344
00:42:27,830 --> 00:42:29,090
And I'm like,
1345
00:42:29,480 --> 00:42:32,600
you can put that out there and you're going to attract.
1346
00:42:32,600 --> 00:42:33,860
People are going to love it,
1347
00:42:34,130 --> 00:42:35,060
or they're not going to like it,
1348
00:42:35,300 --> 00:42:36,290
people that work in like,
1349
00:42:36,290 --> 00:42:38,930
it weren't necessarily gonna buy from you anyway.
1350
00:42:39,590 --> 00:42:41,750
So you really have nothing to lose.
1351
00:42:41,990 --> 00:42:45,350
You just have to make sure that your brain is ready.
1352
00:42:45,500 --> 00:42:49,160
That's when you see that occasional comment that you don't allow
1353
00:42:49,160 --> 00:42:50,270
it to get under your skin,
1354
00:42:50,270 --> 00:42:51,710
which is easier said than done.
1355
00:42:51,710 --> 00:42:53,570
And you're going to have a moment where it does and
1356
00:42:53,570 --> 00:42:55,850
you question everything and then it goes to anger and then
1357
00:42:55,850 --> 00:42:57,530
you have to choose what you're going to focus on.
1358
00:42:58,550 --> 00:43:01,190
Even Nicole was human and she had a moment.
1359
00:43:01,760 --> 00:43:03,410
Yeah. But it was like 2.3
1360
00:43:03,410 --> 00:43:04,430
seconds in my book,
1361
00:43:04,490 --> 00:43:04,760
you know,
1362
00:43:04,760 --> 00:43:05,390
it was a day,
1363
00:43:05,810 --> 00:43:06,220
but it was,
1364
00:43:06,290 --> 00:43:08,690
it was a pretty big situation.
1365
00:43:08,720 --> 00:43:10,040
Yeah. And you know,
1366
00:43:10,040 --> 00:43:10,520
you're right.
1367
00:43:10,520 --> 00:43:13,220
If you're not occasionally getting someone saying something negative,
1368
00:43:13,250 --> 00:43:14,960
then you're probably playing too small.
1369
00:43:15,140 --> 00:43:18,290
You're not being authentic enough.
1370
00:43:18,800 --> 00:43:22,430
If you are authentic and you love hunting dogs,
1371
00:43:22,700 --> 00:43:24,740
then you need to shout it from the rooftop.
1372
00:43:24,770 --> 00:43:27,500
You actually need to turn up the volume on that,
1373
00:43:27,680 --> 00:43:28,910
on the things that you love,
1374
00:43:29,300 --> 00:43:34,280
be unabashedly true to who you are and you're right.
1375
00:43:34,280 --> 00:43:35,510
People will be attracted to it,
1376
00:43:35,540 --> 00:43:38,660
but can you be okay with a comment from somebody who
1377
00:43:38,660 --> 00:43:39,920
says, I hate you.
1378
00:43:39,920 --> 00:43:40,760
I was going to pay you.
1379
00:43:40,760 --> 00:43:41,480
And now I'm not.
1380
00:43:41,480 --> 00:43:42,050
You're the worst.
1381
00:43:43,580 --> 00:43:45,350
That's, that's about as harsh as it gets,
1382
00:43:45,350 --> 00:43:45,590
you know?
1383
00:43:45,590 --> 00:43:47,390
So could you be okay with that?
1384
00:43:47,390 --> 00:43:48,320
And I'm telling you,
1385
00:43:48,890 --> 00:43:50,300
it would just crush some people.
1386
00:43:51,110 --> 00:43:52,100
Well, it even,
1387
00:43:52,280 --> 00:43:54,440
I'm fairly hardened to that kind of stuff.
1388
00:43:54,470 --> 00:43:55,910
And it got me.
1389
00:43:55,970 --> 00:43:56,210
I mean,
1390
00:43:56,210 --> 00:43:59,480
there are people in there saying I'm canceling was going to
1391
00:43:59,480 --> 00:43:59,840
join them,
1392
00:43:59,840 --> 00:44:00,500
not dah,
1393
00:44:00,500 --> 00:44:01,180
dah, dah,
1394
00:44:01,640 --> 00:44:02,420
like all this,
1395
00:44:02,450 --> 00:44:03,170
all this stuff.
1396
00:44:03,350 --> 00:44:08,120
And I just could focus on that and change,
1397
00:44:08,180 --> 00:44:08,510
you know,
1398
00:44:08,510 --> 00:44:12,710
question the decisions that I've spent years making and know in
1399
00:44:12,710 --> 00:44:13,700
my heart and soul,
1400
00:44:13,700 --> 00:44:17,900
that's the right move for my business and my clients both
1401
00:44:17,900 --> 00:44:19,400
paid and free community.
1402
00:44:19,760 --> 00:44:21,470
And yeah,
1403
00:44:21,500 --> 00:44:22,310
so it was my choice,
1404
00:44:22,340 --> 00:44:22,790
my choice,
1405
00:44:22,790 --> 00:44:23,630
where to focus on that.
1406
00:44:23,750 --> 00:44:27,500
So we just you'd just need to be prepared for it.
1407
00:44:28,070 --> 00:44:31,470
And then remind yourself that you get to choose where you
1408
00:44:31,470 --> 00:44:35,010
focus. I think that is the best advice.
1409
00:44:35,040 --> 00:44:39,000
I'm so glad we decided to do this and also recognize
1410
00:44:39,210 --> 00:44:41,580
that out of 179 comments,
1411
00:44:41,880 --> 00:44:42,480
there were,
1412
00:44:42,510 --> 00:44:43,770
there were a lot of good ones.
1413
00:44:43,950 --> 00:44:46,200
It's just people who are upset,
1414
00:44:46,230 --> 00:44:47,730
tend to be more vocal.
1415
00:44:47,760 --> 00:44:49,830
That's always the case across the board.
1416
00:44:49,830 --> 00:44:50,610
Restaurant reviews,
1417
00:44:50,610 --> 00:44:51,180
book reviews,
1418
00:44:51,210 --> 00:44:52,050
always the case.
1419
00:44:52,410 --> 00:44:54,240
The minority tends to be more vocal.
1420
00:44:54,480 --> 00:44:55,380
And somebody said,
1421
00:44:56,370 --> 00:44:56,910
I was,
1422
00:44:57,120 --> 00:44:59,430
I was sort of dancing with someone going back and forth.
1423
00:44:59,460 --> 00:44:59,670
You know,
1424
00:44:59,670 --> 00:45:00,180
that's what I do.
1425
00:45:00,450 --> 00:45:02,010
And somebody said,
1426
00:45:02,010 --> 00:45:02,760
well, isn't she,
1427
00:45:03,150 --> 00:45:03,420
you know,
1428
00:45:03,420 --> 00:45:05,340
taking into consideration all of this feedback.
1429
00:45:05,340 --> 00:45:06,000
And I said,
1430
00:45:06,000 --> 00:45:06,780
well, you know,
1431
00:45:06,780 --> 00:45:09,240
a couple of posts against over 14,000
1432
00:45:09,240 --> 00:45:10,830
members. Yeah.
1433
00:45:11,250 --> 00:45:12,420
Like what percentage is up?
1434
00:45:13,080 --> 00:45:13,920
I'm going to,
1435
00:45:13,920 --> 00:45:14,400
of course,
1436
00:45:14,400 --> 00:45:16,440
I'm going to read it and consider it.
1437
00:45:16,710 --> 00:45:20,880
But I'm looking at the percentage of people that are fine.
1438
00:45:20,880 --> 00:45:21,300
And there are,
1439
00:45:21,330 --> 00:45:23,100
there are people that are ambivalent they're in the middle.
1440
00:45:23,100 --> 00:45:23,670
They don't care.
1441
00:45:23,670 --> 00:45:24,690
Okay. Whatever they might come,
1442
00:45:24,690 --> 00:45:25,320
they might not.
1443
00:45:25,380 --> 00:45:27,720
There's a few people that are angry and then the rest
1444
00:45:27,720 --> 00:45:28,680
are mostly happy.
1445
00:45:28,920 --> 00:45:30,060
So why would I,
1446
00:45:30,120 --> 00:45:34,950
why, why would I focus my attention on the 0.01%?
1447
00:45:35,460 --> 00:45:36,660
Why would I do that in there?
1448
00:45:36,690 --> 00:45:38,070
But they're because they're nasty.
1449
00:45:38,400 --> 00:45:38,850
They're angry.
1450
00:45:38,910 --> 00:45:40,620
I guess the squeaky wheel gets the grease.
1451
00:45:40,620 --> 00:45:40,980
I mean,
1452
00:45:40,980 --> 00:45:41,520
it's just,
1453
00:45:41,670 --> 00:45:44,700
that's what our brain is going to focus on that,
1454
00:45:44,700 --> 00:45:46,530
because that means we're going to get kicked out of the
1455
00:45:46,530 --> 00:45:48,240
tribe and we are going to starve and die.
1456
00:45:48,330 --> 00:45:48,870
You will die.
1457
00:45:49,320 --> 00:45:50,160
You will get molded by.
1458
00:45:50,640 --> 00:45:51,510
Yeah, you will.
1459
00:45:51,750 --> 00:45:53,880
So you recognize that and you,
1460
00:45:54,000 --> 00:45:54,810
like, I picked you,
1461
00:45:54,830 --> 00:45:57,330
you almost like shaking it off.
1462
00:45:57,360 --> 00:45:57,780
Like, you know,
1463
00:45:57,780 --> 00:45:58,980
when a dog comes in from the rain,
1464
00:45:59,130 --> 00:46:01,590
like shaking it off and saying like,
1465
00:46:01,590 --> 00:46:02,850
okay, that sucks.
1466
00:46:02,880 --> 00:46:04,170
I wish it didn't happen.
1467
00:46:04,440 --> 00:46:05,790
But I stand behind my decision.
1468
00:46:05,790 --> 00:46:07,890
I'm going to focus on these people who are already over
1469
00:46:07,890 --> 00:46:08,580
there on circle,
1470
00:46:08,580 --> 00:46:09,690
who are having conversations,
1471
00:46:09,840 --> 00:46:10,410
who love it,
1472
00:46:10,410 --> 00:46:14,850
who are so thankful that you removed the distraction of Facebook
1473
00:46:14,850 --> 00:46:15,300
for them,
1474
00:46:15,660 --> 00:46:16,410
those people,
1475
00:46:16,410 --> 00:46:18,780
Nicole, they will be loyal to you forever.
1476
00:46:19,230 --> 00:46:20,280
Yeah. Yeah.
1477
00:46:21,420 --> 00:46:22,320
They weren't anyway.
1478
00:46:22,500 --> 00:46:23,400
Yeah. No,
1479
00:46:23,400 --> 00:46:23,850
for real.
1480
00:46:24,030 --> 00:46:25,530
And again,
1481
00:46:25,620 --> 00:46:26,430
it's just like,
1482
00:46:27,180 --> 00:46:28,170
you have to ask yourself,
1483
00:46:28,170 --> 00:46:28,380
all right.
1484
00:46:28,380 --> 00:46:29,550
What's my motivation,
1485
00:46:29,970 --> 00:46:33,990
my motivation and my intention for having that big Facebook group
1486
00:46:33,990 --> 00:46:37,830
in the first place was to help people and I was
1487
00:46:37,890 --> 00:46:39,090
unable to do so.
1488
00:46:39,300 --> 00:46:43,110
So now that I can help people so much better,
1489
00:46:43,530 --> 00:46:45,000
even if it's a smaller number,
1490
00:46:45,000 --> 00:46:46,470
it's actually a bigger impact.
1491
00:46:48,510 --> 00:46:49,740
Yeah. I said,
1492
00:46:49,740 --> 00:46:50,250
all good.
1493
00:46:51,540 --> 00:46:52,140
It's true.
1494
00:46:52,140 --> 00:46:53,130
Bigger impact.
1495
00:46:53,310 --> 00:46:54,420
And you feel okay,
1496
00:46:54,420 --> 00:46:55,770
so now that you've worked through this,
1497
00:46:56,400 --> 00:46:57,180
what's the feeling,
1498
00:46:57,360 --> 00:46:58,170
what's the emotion.
1499
00:46:58,620 --> 00:46:59,520
Oh, it's fantastic.
1500
00:46:59,670 --> 00:47:00,090
I just,
1501
00:47:00,480 --> 00:47:01,230
there, I haven't,
1502
00:47:01,290 --> 00:47:03,360
haven't looked back at all.
1503
00:47:03,660 --> 00:47:04,230
Proud of you.
1504
00:47:04,500 --> 00:47:06,330
Yeah. That was,
1505
00:47:06,540 --> 00:47:07,680
that was challenging.
1506
00:47:08,040 --> 00:47:09,450
I am fairly certain,
1507
00:47:09,450 --> 00:47:11,940
I would have been a little bit more impacted than like
1508
00:47:11,940 --> 00:47:12,210
I said,
1509
00:47:12,210 --> 00:47:13,830
I was more impacted on your behalf.
1510
00:47:14,130 --> 00:47:16,680
So if that happened to me directly,
1511
00:47:16,890 --> 00:47:17,670
I would have,
1512
00:47:17,730 --> 00:47:19,800
I, I tend to personalize things.
1513
00:47:20,360 --> 00:47:21,000
I'm working on it,
1514
00:47:21,000 --> 00:47:21,300
you know,
1515
00:47:21,300 --> 00:47:24,090
but it is personal because it is your business and yeah.
1516
00:47:24,660 --> 00:47:26,280
Right. But you did it,
1517
00:47:26,580 --> 00:47:27,180
you did it.
1518
00:47:27,630 --> 00:47:28,920
And now,
1519
00:47:28,990 --> 00:47:29,530
by the way,
1520
00:47:29,530 --> 00:47:31,030
when you make these macro decisions,
1521
00:47:31,030 --> 00:47:32,260
if they do go sideways,
1522
00:47:32,260 --> 00:47:32,830
I would argue.
1523
00:47:32,830 --> 00:47:33,520
It's a good thing.
1524
00:47:34,420 --> 00:47:35,740
Because now moving forward,
1525
00:47:35,800 --> 00:47:36,550
you are less,
1526
00:47:36,580 --> 00:47:37,360
not that you were,
1527
00:47:37,360 --> 00:47:41,920
but people will be less afraid of bigger decisions because they,
1528
00:47:41,980 --> 00:47:43,360
they will say to themselves,
1529
00:47:43,720 --> 00:47:46,030
well, actually my worst fear happened and I handled it,
1530
00:47:46,990 --> 00:47:48,340
which means I can handle anything.
1531
00:47:48,670 --> 00:47:51,730
So then you get more brave.
1532
00:47:51,790 --> 00:47:52,270
You're bolder,
1533
00:47:52,300 --> 00:47:53,110
more courageous.
1534
00:47:53,140 --> 00:47:55,630
You'll do things because you know that you can figure it
1535
00:47:55,630 --> 00:47:56,410
out. And you know,
1536
00:47:56,410 --> 00:47:56,830
that you,
1537
00:47:57,000 --> 00:47:57,790
you know,
1538
00:47:57,850 --> 00:47:58,720
even when it's difficult,
1539
00:47:58,720 --> 00:48:00,040
that you can shift your attention.
1540
00:48:01,270 --> 00:48:02,320
Yeah. And you know,
1541
00:48:02,320 --> 00:48:02,680
I think,
1542
00:48:02,680 --> 00:48:03,100
you know,
1543
00:48:03,100 --> 00:48:05,110
in your heart when it's the right decision.
1544
00:48:05,320 --> 00:48:06,520
Yes. You know,
1545
00:48:06,520 --> 00:48:10,000
and you just can't listen to all this external stuff saying
1546
00:48:10,000 --> 00:48:11,020
you that it's wrong.
1547
00:48:11,200 --> 00:48:11,860
For instance,
1548
00:48:11,890 --> 00:48:14,020
like when you're setting up your pricing and your friends and
1549
00:48:14,020 --> 00:48:16,180
family tell you that no one's ever going to pay that
1550
00:48:16,180 --> 00:48:17,050
for a dog photo.
1551
00:48:17,050 --> 00:48:18,100
You're crazy.
1552
00:48:18,700 --> 00:48:21,460
Okay. You know,
1553
00:48:21,670 --> 00:48:24,520
because you have learned that,
1554
00:48:25,150 --> 00:48:26,620
you know what it takes to be profitable.
1555
00:48:26,650 --> 00:48:27,370
So anyway,
1556
00:48:27,640 --> 00:48:30,010
right. You have to be secure in those decisions and choose
1557
00:48:30,190 --> 00:48:33,910
who and what you're going to focus on anyway.
1558
00:48:35,020 --> 00:48:37,390
Yeah. You are the real deal.
1559
00:48:37,390 --> 00:48:37,960
My friend,
1560
00:48:38,020 --> 00:48:38,710
I'm proud of you.
1561
00:48:38,980 --> 00:48:40,090
That was not easy.
1562
00:48:40,330 --> 00:48:40,690
Thank you.
1563
00:48:41,110 --> 00:48:41,680
You're welcome.
1564
00:48:41,890 --> 00:48:45,220
Thanks everybody for hanging with us today for a peeling back
1565
00:48:45,220 --> 00:48:49,900
the curtain behind the scenes on a stressful change,
1566
00:48:50,050 --> 00:48:51,550
but all for the better,
1567
00:48:51,580 --> 00:48:52,570
all, all good.
1568
00:48:52,630 --> 00:48:56,500
Also shameful plug that if you need help making decisions in
1569
00:48:56,500 --> 00:48:57,250
your business,
1570
00:48:57,580 --> 00:49:01,150
we are going to be opening another round of elevate.
1571
00:49:01,780 --> 00:49:04,300
We are going to be having two levels of elevate,
1572
00:49:04,330 --> 00:49:07,990
elevate masters in the elevate fundamentals coming up March 1st.
1573
00:49:07,990 --> 00:49:09,430
It's going to be amazing.
1574
00:49:09,430 --> 00:49:10,300
Very exciting.
1575
00:49:11,440 --> 00:49:11,890
And yeah,
1576
00:49:11,890 --> 00:49:13,030
that's basically what we do in there.
1577
00:49:13,030 --> 00:49:15,850
We talk you through decision-making Blair.
1578
00:49:15,850 --> 00:49:16,930
I'm there to help you.
1579
00:49:16,930 --> 00:49:18,610
And I'm also there to give you a good kick in
1580
00:49:18,610 --> 00:49:20,050
the pants.
1581
00:49:20,050 --> 00:49:22,900
And Heather's most loving kick in the pants way.
1582
00:49:22,930 --> 00:49:23,950
The best everybody,
1583
00:49:24,040 --> 00:49:26,470
everybody loves to get a Heather's pants game.
1584
00:49:27,730 --> 00:49:30,670
Anyway, details on that will be up soon and jump on
1585
00:49:30,670 --> 00:49:32,770
the wait list@hairofthedogacademy.com
1586
00:49:32,770 --> 00:49:33,700
slash elevate.
1587
00:49:33,700 --> 00:49:38,650
Heather and I are actually going to be hosting a training.
1588
00:49:38,800 --> 00:49:39,250
Oh my gosh.
1589
00:49:39,280 --> 00:49:41,740
I think the day that this goes live,
1590
00:49:41,770 --> 00:49:42,970
like right now,
1591
00:49:42,970 --> 00:49:44,830
if you're listening Tuesday morning,
1592
00:49:45,460 --> 00:49:49,300
it's going to be February 15th at 1:00 PM.
1593
00:49:50,260 --> 00:49:52,480
Join us here at the dog academy.com/overwhelm.
1594
00:49:52,840 --> 00:49:56,260
And we are going to be talking about dismantling overwhelmed.
1595
00:49:56,260 --> 00:49:57,610
So very,
1596
00:49:57,610 --> 00:49:58,300
very exciting.
1597
00:49:58,690 --> 00:50:00,910
Anyway, that's a lot of links I just threw out.
1598
00:50:00,910 --> 00:50:03,400
You hopefully check them out and of course,
1599
00:50:03,400 --> 00:50:05,320
come join us on our circle community here of the dog
1600
00:50:05,320 --> 00:50:09,850
academy.com/circle R slash community slash community.
1601
00:50:10,420 --> 00:50:11,740
Anyway, my goodness.
1602
00:50:11,980 --> 00:50:12,940
Thank you again,
1603
00:50:12,940 --> 00:50:17,590
Heather, for being here for another incredible podcast episode and everybody
1604
00:50:17,590 --> 00:50:19,150
else have a great week,
1605
00:50:19,450 --> 00:50:20,320
and we'll see you next time.
1606
00:50:21,970 --> 00:50:24,160
If you enjoy this podcast episode,
1607
00:50:24,160 --> 00:50:27,160
go ahead and take a screenshot of this episode,
1608
00:50:27,410 --> 00:50:27,920
your phone,
1609
00:50:27,920 --> 00:50:31,010
and post it up there on your Instagram stories and be
1610
00:50:31,010 --> 00:50:34,700
sure to tag us at hair of the dog academy.
1611
00:50:35,000 --> 00:50:38,570
And we would just love to see how you're listening and
1612
00:50:38,570 --> 00:50:39,710
a full disclosure.
1613
00:50:39,830 --> 00:50:43,250
Sometimes we just like to give away a little pet photographer,
1614
00:50:43,250 --> 00:50:47,090
swag in the form of hair of the dog t-shirts and
1615
00:50:47,090 --> 00:50:49,940
sweatshirts. So what are you waiting for?
1616
00:50:50,240 --> 00:50:53,360
Go ahead and share that screenshot of this episode.
1617
00:50:53,630 --> 00:50:55,490
And don't forget to tag us at Hare,
1618
00:50:55,490 --> 00:50:56,300
the dog academy.
1619
00:50:56,900 --> 00:50:57,920
And while you're there,
1620
00:50:58,370 --> 00:51:00,650
maybe you want to jump on over to our account and
1621
00:51:00,650 --> 00:51:03,860
see what we're up to on the gram would love to
1622
00:51:03,860 --> 00:51:04,640
connect with you.
1623
00:51:05,690 --> 00:51:07,790
Thanks for listening to the hair of the dog podcast.
1624
00:51:08,000 --> 00:51:10,220
This was episode number 129.
1625
00:51:10,490 --> 00:51:12,380
If you want to check out the show notes for access
1626
00:51:12,380 --> 00:51:14,240
to any of the resources that we mentioned,
1627
00:51:14,450 --> 00:51:18,920
simply go to www.hairofthedogacademy.com/
1628
00:51:18,920 --> 00:51:21,680
1 2 9.
1629
00:51:21,680 --> 00:51:25,430
Thanks for listening to this episode of hair of the dog
1630
00:51:25,430 --> 00:51:27,080
podcast. If you enjoyed this show,
1631
00:51:27,080 --> 00:51:28,370
please take a minute to leave a review.
1632
00:51:28,580 --> 00:51:29,480
And while you're there,
1633
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don't forget to subscribe.
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So you don't miss our upcoming episodes on last thing,
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head over to our website@wwwdothairofthedogacademy.com.
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Thanks for being a part of this pet photography community.