131 - When it comes to designing your website, the first step is to step back from the design elements.
Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and—for those further along—the automations that will next-level your business.
What To Listen For:
And because a website's work is never done, listen around the 24-minute mark for my totally-doable, no-excuse-not-to thank-you page challenge!
Resources From This Episode:
JOIN THE PARTY:
131 - When it comes to designing your website, the first step is to step back from the design elements.
Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and—for those further along—the automations that will next-level your business.
What To Listen For:
And because a website's work is never done, listen around the 24-minute mark for my totally-doable, no-excuse-not-to thank-you page challenge!
Resources From This Episode:
JOIN THE PARTY:
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Welcome back to the hair of the dog podcast.
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I'm your host,
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Nicole Begley.
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And today we're talking all about websites and how to make
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those websites work for you.
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You're going to love my conversation with Mikaela Vargas.
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From pet marketing unleashed.
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We are diving all into best practices for websites.
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Why blogging is not dead,
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how to automate your website,
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the biggest bang for your buck,
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small tweak that you can make on your website right now
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today to help increase your conversions.
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You're not going to want to miss it.
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So stay tuned.
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Okay. Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Hey everybody.
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Nicole here from hair of the dog.
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And today I have a very special guest with us on
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the podcast.
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Mikayla Vargas from pet marketing unleashed.
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Welcome Mikaela to the hair of the dog podcast.
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So had glad to have you here.
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Thank you.
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I'm happy to be here.
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Yay. Yeah.
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So pet marketing,
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unleashed marketing is definitely something that many,
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a pet photographer struggles with.
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And I'm sure that is pretty much across the board with
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all the pet industry,
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because let's face it.
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We all got into this industry because we love animals.
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And so many of my students are like,
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man, I just want to work with the animals,
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but there's not too many animals that have their own checkbooks.
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So we still need to bring the humans along.
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So tell us a little bit about your background and how
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you got into marketing and just a little bit about yourself.
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Yeah. So as you said,
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my name is Mikaela.
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I own pet marketing unleashed.
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It's a company all about helping pet business owners build optimized
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and stress free pet businesses.
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And we do this through a website design VIP days,
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branding our template shop in education.
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I actually got started more on just the marketing side of
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things. So I was doing social media marketing for pet businesses.
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And then one of my clients actually ended up needing a
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website and I kind of fell in love with that.
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And that's kind of how that journey into website design came
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into play.
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And then from there it was,
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it was actually learning what your website can actually do for
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you. Right.
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It's not just,
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you know,
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here, my business exists,
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like reach out to me and like good luck.
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You know,
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it's, it's a lot more than that.
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You can do a lot with it,
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especially in the pet industry when we are typically working,
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you know,
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a whole bunch or maybe we're,
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you know,
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we're struggling with getting clients and things like that.
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Everything else can kind of fall to the wayside in terms
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of, you know,
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your website and your systems and onboarding and all of that
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kind of stuff.
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So how can we get your website working for you so
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you can save that time so you can actually spend more
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time with the dogs without worrying so much about the business
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side and getting those clients.
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Yeah. Yeah,
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absolutely. I feel like a lot of people think that,
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okay, all I need to do is create some beautiful images
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and put a website together and then I'm going to have
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all these clients and they're just going to come,
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but it really doesn't work that way.
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Exactly. What do you mean photos?
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I mean,
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obviously, you know,
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your listeners,
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I'm sure that primarily are photographers,
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right? Photos.
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They know that they know the importance and value of high
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quality photographs.
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Like they understand that,
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which I,
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you know,
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some of the other pet businesses that I do work with,
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don't quiet,
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you know,
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know the value of that,
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like the photos and the quality and everything like that.
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So it's so nice when I do work with pet photographers,
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because I'm like,
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oh, you guys can bring those amazing photos,
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which can really help.
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But yeah,
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there's so much,
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there's so much more to it than just,
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you know,
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those photos for sure.
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Yeah. What are some maybe common mistakes that you usually see
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on websites when you first maybe bring a client on and
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they need a website overhaul?
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Yeah. That's a good question.
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Like I'm thinking of all sorts of different things.
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I feel like the main thing is honestly kind of taking
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a step back from the design and figuring out what your
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onboarding process really is.
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So, you know,
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because sometimes when you go to a website,
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you're like,
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okay, I want to work with this person,
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but I don't even know what the next step is like,
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should I call them?
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Do I email them?
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Like, I don't really want to call them because I don't
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like to get on the phone.
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You know,
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there's all sorts of,
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of options and it can become a little bit overwhelming.
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So I like to tell people to have one clear,
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main call to action.
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Like, what do you want your potential client to do when
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they get to your site and having that on your website
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and having it on every page of your website,
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if you want them to schedule a call,
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a discovery call with you,
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or if they can book automatically,
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whatever it is,
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having a centered call to action is the way to go.
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For sure.
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Yeah. That's a great point.
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I think that's a point that a lot of people miss
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is they just jump into,
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oh, let me see these different templates.
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This one's pretty,
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boom, let's use this,
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but they don't give any thought as to what the intention
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of the website is and what they want the experience of
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the consumer to be and what action they want them to
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take and figuring out what information they need to get them
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over that,
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oh, those are pretty pictures too.
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Oh, I really want to work with this person because pet
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photography is tough in that.
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There's no,
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unless that the animal's older or,
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you know,
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starting to deteriorate health,
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there's usually not a timeline,
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like high school seniors,
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like you're graduating high school.
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You do photos now,
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newborn baby.
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Oh, you're having a baby.
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You do photos now.
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Even families,
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it's like,
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oh, I want to capture the toddler age.
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Oh, I want to capture it before they lose their teeth.
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Oh, it's before they go to high school,
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you know,
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there's phases that cause us to take action,
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but pet photography other than like puppy or old dog,
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like, it's really easy for people to just be like,
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oh, I really want to do that.
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But I'm busy this week.
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I'm busy,
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I'm busy and busy.
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And then before,
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you know,
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it it's been like three years and they're like,
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I still haven't done anything.
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So I feel like we really need to bring our marketing
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game to the table.
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And gosh,
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you had the,
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website's such an important piece of that because it's really our
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storefront. Right.
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Absolutely. And I feel like that's where a lot of the
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copywriting can also come into play too,
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so that you're not just,
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you know,
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reaching out to your whole community and saying like,
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Hey, this is just like,
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I'm a pet photographer book with me.
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You know,
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there's a lot more to it in terms of who you
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speaking to,
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what is the experience?
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What's the transformation?
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Like, what are they,
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what do you want to do to change their life?
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Right? Like how has,
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how are these photos in their homes going to,
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you know,
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make a difference or an impact.
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And speaking to them directly,
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I feel like,
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you know,
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especially with,
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when you go back to like the mistakes,
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I feel like a lot of people,
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I like to just say,
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Hey, I offer pet photography,
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but sometimes it's,
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it's a lot more than that,
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right? Like what are you actually giving to them?
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What's the importance of it and speaking directly to them so
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that they feel heard and understood.
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That's like really what can make them take that action?
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Yeah. Yeah.
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That's so important.
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I think,
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yeah. A lot of people just kind of glaze over that.
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And I think the other mistake,
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a lot of people make too,
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is they're afraid to let their personality show through onto their
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website. And so we run into all of the pet photographers
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website sounding exactly the same.
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And I can tell you,
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it's like,
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okay, you go to the about me page.
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And it's like,
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I had the camera in my hand since I was little
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and my first dog,
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like, okay,
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no, not going to cut it.
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Let's actually like showcase some of ourselves,
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put our personality out there and attract people that want to
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work with us.
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And then price becomes just like,
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not even a consideration.
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Absolutely. Especially if,
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if you're doing pet photography with the owner as well,
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because I know that it can be hard to be on
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the other side of the,
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of the camera.
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Right. So you need to feel comfortable and feel like you
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can relate to the photographer.
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Sure. Yeah.
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Yeah. It was so much personal brand unless you're running like
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a big,
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you know,
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pet photography business with associate shooters.
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If it's just,
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you, it's a personal brand.
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So we need to have our person in it.
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And even in this,
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I get on my little soapbox for all your pet photographers
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out there.
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And if I go and I see that your like about
268
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me page doesn't even have a picture of you or it's
269
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a picture of you hiding behind the camera.
270
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Like no bueno got to have a picture of ourselves on
271
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the website.
272
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And the other giant mistake I see are people forgetting to
273
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put their location of who they serve or where they serve,
274
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because we're,
275
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we're pretty much a local business.
276
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And yeah,
277
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it's a really easy mistake because depending where you get your
278
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template that might not be built in there.
279
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And then it's like,
280
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oh, you just have to guess.
281
00:08:49,670 --> 00:08:52,520
Absolutely. And when you go by going back to the photo
282
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too, I've,
283
00:08:53,480 --> 00:08:56,010
I've read and I don't know exactly like where the science
284
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has come from,
285
00:08:56,790 --> 00:09:00,450
but it's apparently a scientific thing where if you have a
286
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photo of you with your eyes looking into the screen,
287
00:09:03,450 --> 00:09:05,430
as if you're looking at your website,
288
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viewer, that actually builds more trust.
289
00:09:08,250 --> 00:09:10,380
So they're more likely to trust you if you're actually looking
290
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into the camera for that,
291
00:09:11,670 --> 00:09:11,910
you know,
292
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about that's,
293
00:09:14,220 --> 00:09:16,800
that's one thing to definitely try out.
294
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But yeah,
295
00:09:17,820 --> 00:09:18,930
when you talk about location,
296
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that is such a huge thing,
297
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and it's such a simple thing that people can do and
298
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not even just to like let them know,
299
00:09:24,690 --> 00:09:26,580
but also just for search engine results,
300
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like for Google and SEL,
301
00:09:28,380 --> 00:09:31,410
like that's an essential to have your locations on there.
302
00:09:31,980 --> 00:09:33,660
Yeah, Absolutely.
303
00:09:34,170 --> 00:09:34,620
All right.
304
00:09:34,830 --> 00:09:35,400
Oh my gosh.
305
00:09:35,400 --> 00:09:38,340
We just threw up and recording for nine minutes and we
306
00:09:38,340 --> 00:09:41,040
just threw out all sorts of action items for you guys.
307
00:09:41,040 --> 00:09:42,240
So go get a picture,
308
00:09:42,580 --> 00:09:45,120
make sure your locations on there and make sure your website
309
00:09:45,120 --> 00:09:46,050
has a job.
310
00:09:47,340 --> 00:09:50,310
Let's maybe talk a little bit more about our websites and
311
00:09:50,310 --> 00:09:51,930
the flow through the websites.
312
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Like what should people kind of consider as they're trying to
313
00:09:55,350 --> 00:09:57,780
map out what they need?
314
00:09:57,990 --> 00:10:00,780
Because I think a lot of pet photographers when they're building
315
00:10:00,780 --> 00:10:01,260
their business,
316
00:10:01,260 --> 00:10:06,270
especially know they need a website and then they get total
317
00:10:06,300 --> 00:10:09,630
analysis paralysis thinking they need like a 37 page website.
318
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When, I mean,
319
00:10:11,070 --> 00:10:12,030
and actuality,
320
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you could probably even do just one single page if you
321
00:10:13,950 --> 00:10:15,600
need to do with just,
322
00:10:16,140 --> 00:10:16,440
you know,
323
00:10:16,680 --> 00:10:17,460
a couple little spots.
324
00:10:17,460 --> 00:10:18,690
So kind of what are,
325
00:10:19,290 --> 00:10:21,180
what are the different jobs that our website might need to
326
00:10:21,180 --> 00:10:22,980
do? Yeah,
327
00:10:23,010 --> 00:10:24,150
that's a really good question.
328
00:10:24,150 --> 00:10:24,570
And it's,
329
00:10:24,590 --> 00:10:26,310
it's almost kind of going back to what we were talking
330
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about in the beginning.
331
00:10:27,120 --> 00:10:29,700
It's like taking a step back and realizing,
332
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or, you know,
333
00:10:30,150 --> 00:10:32,760
evaluating, like what do you want your onboarding process to look
334
00:10:32,760 --> 00:10:34,800
like? What do you want it to look like from when
335
00:10:35,040 --> 00:10:38,700
someone first experiences your business and then to where they book
336
00:10:38,700 --> 00:10:42,000
with you or after the session even so kind of outlining,
337
00:10:42,000 --> 00:10:43,770
like, what does that process look like?
338
00:10:43,770 --> 00:10:45,630
And then how can we get that into your website and
339
00:10:45,630 --> 00:10:46,680
begin working for you?
340
00:10:46,680 --> 00:10:48,810
So that can be as simple as,
341
00:10:48,840 --> 00:10:49,020
you know,
342
00:10:49,020 --> 00:10:50,880
getting a call schedule or integrated.
343
00:10:51,410 --> 00:10:53,550
And I know we both love Deb Sato,
344
00:10:53,970 --> 00:10:56,280
the CRM system to kind of help with your leads and
345
00:10:56,280 --> 00:10:57,150
contact form and all that.
346
00:10:57,150 --> 00:11:00,330
But they also have now a call scheduler that you can
347
00:11:00,690 --> 00:11:01,410
embed as well,
348
00:11:01,410 --> 00:11:03,540
so that you can get a form Ana,
349
00:11:03,630 --> 00:11:06,210
a call scheduler into your website so that you can get
350
00:11:06,210 --> 00:11:08,970
those leads coming in in that direction.
351
00:11:08,970 --> 00:11:09,300
So that,
352
00:11:09,330 --> 00:11:09,510
you know,
353
00:11:09,510 --> 00:11:11,790
depending on how much you do want to automate that something
354
00:11:11,790 --> 00:11:13,680
that you can put into your website,
355
00:11:14,580 --> 00:11:15,990
but as far as the rest of the flow,
356
00:11:15,990 --> 00:11:19,710
I actually really like to kind of outline the experience of
357
00:11:19,710 --> 00:11:21,180
what it's like to work with,
358
00:11:21,640 --> 00:11:22,530
work with you.
359
00:11:22,830 --> 00:11:24,390
And there's a lot of different ways that you can do
360
00:11:24,390 --> 00:11:26,430
that. But I think that's one of the biggest things,
361
00:11:26,430 --> 00:11:28,260
because like you said,
362
00:11:28,260 --> 00:11:29,910
it's, if you're doing everything right,
363
00:11:29,910 --> 00:11:31,520
in terms of your marketing and your copywriting,
364
00:11:31,540 --> 00:11:34,260
the pricing becomes a little bit less of an issue so
365
00:11:34,260 --> 00:11:34,830
much as like,
366
00:11:34,830 --> 00:11:36,480
what is this experience going to look like?
367
00:11:37,230 --> 00:11:39,150
Getting people excited to work with you,
368
00:11:39,840 --> 00:11:41,370
I think is so powerful,
369
00:11:41,670 --> 00:11:43,170
as well as the copywriting again,
370
00:11:43,170 --> 00:11:46,440
kind of going back into like really creating that experience.
371
00:11:46,440 --> 00:11:47,400
It's not just,
372
00:11:47,940 --> 00:11:52,740
Hey, here's some pet photography services and Me.
373
00:11:53,290 --> 00:11:54,190
Right, Exactly.
374
00:11:54,190 --> 00:11:55,780
Like, obviously I'm a good photographer,
375
00:11:55,780 --> 00:11:56,200
but you know,
376
00:11:56,200 --> 00:11:57,610
and people like to connect through that,
377
00:11:57,610 --> 00:11:59,800
right? Like what are the stories that you can tell?
378
00:11:59,800 --> 00:12:00,190
And that's,
379
00:12:00,190 --> 00:12:00,460
you know,
380
00:12:00,460 --> 00:12:02,200
where you can kind of get into the blogging side of
381
00:12:02,200 --> 00:12:02,800
things too,
382
00:12:02,800 --> 00:12:03,850
and talking about like,
383
00:12:04,210 --> 00:12:05,650
this is what the experience looks like.
384
00:12:05,650 --> 00:12:06,340
This is what,
385
00:12:06,610 --> 00:12:06,790
you know,
386
00:12:06,790 --> 00:12:09,520
from past clients or particularly if people have a certain area
387
00:12:09,520 --> 00:12:11,350
that they want to go do a shoe and you've done
388
00:12:11,350 --> 00:12:12,010
a shoot there,
389
00:12:12,640 --> 00:12:13,180
that's kind of,
390
00:12:13,210 --> 00:12:13,480
you know,
391
00:12:13,480 --> 00:12:15,610
so people can see that you've done,
392
00:12:15,640 --> 00:12:15,910
you know,
393
00:12:15,910 --> 00:12:16,690
shoots in those areas,
394
00:12:16,690 --> 00:12:17,740
what it can look like for them.
395
00:12:17,740 --> 00:12:20,860
So they can see their pet or their dog in those
396
00:12:20,860 --> 00:12:21,790
photos and be like,
397
00:12:21,820 --> 00:12:22,270
oh my gosh,
398
00:12:22,300 --> 00:12:23,230
I have to work with this.
399
00:12:24,430 --> 00:12:25,510
Yeah. That's a great point.
400
00:12:25,690 --> 00:12:28,270
One other thing that I make sure everybody has on their
401
00:12:28,270 --> 00:12:31,960
website are potential objections that you need to bust with your
402
00:12:31,960 --> 00:12:33,790
client before they would hire you.
403
00:12:34,060 --> 00:12:35,680
So in the pet photography space,
404
00:12:35,680 --> 00:12:36,850
it is a hundred percent.
405
00:12:36,850 --> 00:12:37,900
My dog won't behave.
406
00:12:38,470 --> 00:12:41,050
Like nobody thinks they think all these pictures that we create
407
00:12:41,050 --> 00:12:43,840
are these like perfectly behaved obedience champions.
408
00:12:44,050 --> 00:12:44,530
They're not.
409
00:12:45,550 --> 00:12:48,550
And then also that my dog has to be on leash.
410
00:12:48,970 --> 00:12:52,060
So they think that therefore we can't have these beautiful outdoor
411
00:12:52,060 --> 00:12:54,310
photographs, even like action ones.
412
00:12:54,310 --> 00:12:55,720
Like sometimes the dogs on a leash.
413
00:12:56,140 --> 00:12:58,120
So critical.
414
00:12:58,420 --> 00:12:59,470
I put that like,
415
00:13:00,640 --> 00:13:02,590
try to put an even on your home page,
416
00:13:02,620 --> 00:13:05,110
like they're going to see that beautiful,
417
00:13:05,110 --> 00:13:06,670
like header image and be like,
418
00:13:06,730 --> 00:13:08,080
oh, that's amazing.
419
00:13:08,080 --> 00:13:09,160
My dog will do that.
420
00:13:09,160 --> 00:13:13,390
So like film who you are or who you serve,
421
00:13:13,390 --> 00:13:14,230
how you help people,
422
00:13:14,230 --> 00:13:14,860
what you do.
423
00:13:14,860 --> 00:13:15,580
And it's like,
424
00:13:15,700 --> 00:13:18,070
boom, let's bust that objection right there underneath.
425
00:13:18,700 --> 00:13:21,070
Even if it's just a link to like a blog post
426
00:13:21,070 --> 00:13:22,090
that you wrote about it,
427
00:13:22,660 --> 00:13:25,960
which I am a giant fan of repurposing,
428
00:13:26,830 --> 00:13:30,370
you strike me as someone that would also love repurposing things.
429
00:13:30,520 --> 00:13:32,740
Maybe we can dive into that because I think a lot
430
00:13:32,740 --> 00:13:33,340
of people were like,
431
00:13:33,400 --> 00:13:34,000
oh God,
432
00:13:34,000 --> 00:13:34,750
a blog.
433
00:13:34,840 --> 00:13:35,980
Oh my God.
434
00:13:36,370 --> 00:13:39,550
And no one's saying you need to commit to doing a
435
00:13:39,550 --> 00:13:41,110
new blog post every week,
436
00:13:41,140 --> 00:13:42,850
rain or sun all the time.
437
00:13:42,850 --> 00:13:44,050
Like, I don't know.
438
00:13:44,050 --> 00:13:46,030
I think it's okay to do a blog post when you're
439
00:13:46,030 --> 00:13:47,620
like have a reason to do a blog post.
440
00:13:47,620 --> 00:13:48,460
It doesn't have to be on a,
441
00:13:49,020 --> 00:13:49,630
a schedule.
442
00:13:49,630 --> 00:13:50,380
Cause it's not like,
443
00:13:51,040 --> 00:13:52,600
was it 2002,
444
00:13:52,600 --> 00:13:55,960
2005 maybe where people were like signing up for blogs.
445
00:13:56,320 --> 00:13:57,370
Like one of those days are past,
446
00:13:58,870 --> 00:14:01,180
but, but they're still so important.
447
00:14:01,720 --> 00:14:04,630
So maybe what are some reasons that people might want to
448
00:14:04,630 --> 00:14:05,770
consider, you know,
449
00:14:05,770 --> 00:14:07,300
reviving that dead blog of theirs.
450
00:14:08,060 --> 00:14:10,100
I'm actually really glad that you brought that up because I
451
00:14:10,100 --> 00:14:12,290
feel like people don't realize that.
452
00:14:12,830 --> 00:14:13,190
I feel,
453
00:14:13,190 --> 00:14:13,460
I don't know.
454
00:14:13,460 --> 00:14:15,980
I feel like they almost think it's like a completely separate
455
00:14:15,980 --> 00:14:16,640
thing. Right?
456
00:14:16,640 --> 00:14:17,180
Like, okay,
457
00:14:17,180 --> 00:14:19,310
I gotta do like this random blog post,
458
00:14:19,310 --> 00:14:20,690
like you said on the schedule,
459
00:14:20,690 --> 00:14:22,460
like I have to just write a blog,
460
00:14:22,490 --> 00:14:22,820
but like,
461
00:14:22,820 --> 00:14:23,370
thinking about,
462
00:14:23,420 --> 00:14:28,520
It's usually like here's Fido that I photographed at X,
463
00:14:28,520 --> 00:14:29,150
Y, Z park,
464
00:14:29,570 --> 00:14:30,080
right? Like,
465
00:14:30,110 --> 00:14:30,650
look okay.
466
00:14:30,650 --> 00:14:31,100
That's not,
467
00:14:31,100 --> 00:14:31,670
that's not helping.
468
00:14:32,090 --> 00:14:32,990
Right. Exactly.
469
00:14:32,990 --> 00:14:34,940
Exactly. And variety is key there,
470
00:14:34,940 --> 00:14:37,070
but also taking into consideration.
471
00:14:37,070 --> 00:14:38,300
What again,
472
00:14:38,300 --> 00:14:40,400
going, I know I keep going back to like that onboarding
473
00:14:40,400 --> 00:14:41,240
process or whatever,
474
00:14:41,240 --> 00:14:43,250
but like going back to like how you can make your
475
00:14:43,250 --> 00:14:46,010
life a little bit easier is a great way to start
476
00:14:46,010 --> 00:14:46,700
with blog posts.
477
00:14:46,700 --> 00:14:49,910
So having more of those educational blog posts of number one
478
00:14:49,910 --> 00:14:51,110
objections of,
479
00:14:51,350 --> 00:14:51,620
you know,
480
00:14:51,620 --> 00:14:54,410
clients are typically either asking you or maybe what they're,
481
00:14:54,950 --> 00:14:55,160
you know,
482
00:14:55,160 --> 00:14:56,060
if you hop on the phone with them,
483
00:14:56,060 --> 00:14:58,580
these are the reasons why they don't end up booking with
484
00:14:58,580 --> 00:14:59,480
you or something like that,
485
00:14:59,480 --> 00:15:01,400
that you can actually repurpose into blog posts.
486
00:15:01,490 --> 00:15:02,420
And those are ways,
487
00:15:02,480 --> 00:15:02,690
you know,
488
00:15:02,690 --> 00:15:05,030
frequently asked questions like education.
489
00:15:05,030 --> 00:15:07,940
Like there's so many like things that you can pull with
490
00:15:07,940 --> 00:15:09,500
your blog posts that are saving you,
491
00:15:09,500 --> 00:15:10,730
time answering questions,
492
00:15:10,730 --> 00:15:11,840
getting you more business,
493
00:15:12,080 --> 00:15:13,070
not to mention again,
494
00:15:13,070 --> 00:15:16,280
going back to the SEO and how blogging can really help
495
00:15:16,280 --> 00:15:17,120
your business there.
496
00:15:17,120 --> 00:15:18,560
It's it's truly powerful.
497
00:15:19,400 --> 00:15:20,720
Yeah, absolutely.
498
00:15:20,720 --> 00:15:22,580
Then once you write that blog post,
499
00:15:22,730 --> 00:15:24,110
I think a lot of people think it's like,
500
00:15:24,140 --> 00:15:24,770
oh, it's written.
501
00:15:24,770 --> 00:15:25,970
I never use it again,
502
00:15:26,390 --> 00:15:28,970
but you can pull bits and pieces for social media,
503
00:15:28,970 --> 00:15:30,680
send them back to your website,
504
00:15:30,680 --> 00:15:32,030
send to that blog post,
505
00:15:32,510 --> 00:15:32,960
you know,
506
00:15:32,990 --> 00:15:34,640
some of that stuff's kind of evergreen.
507
00:15:34,640 --> 00:15:35,900
So you can share the,
508
00:15:35,900 --> 00:15:37,160
my dog won't behave,
509
00:15:37,160 --> 00:15:40,940
social media stuff again and again and again,
510
00:15:41,180 --> 00:15:44,240
and maybe pull out like three or four snippets for one
511
00:15:44,240 --> 00:15:46,910
blog post that you can just mix and match with different
512
00:15:46,910 --> 00:15:48,710
images. And you can like share that for the rest of
513
00:15:48,710 --> 00:15:49,160
your life.
514
00:15:50,390 --> 00:15:52,790
Or even if you have like welcome emails or something that
515
00:15:52,790 --> 00:15:54,350
you send out to clients or oh,
516
00:15:54,350 --> 00:15:56,180
well info packet or something like that,
517
00:15:56,180 --> 00:15:58,250
that they can download on your website that can link to
518
00:15:58,250 --> 00:15:58,970
blog posts.
519
00:15:59,930 --> 00:16:00,320
So I mean,
520
00:16:00,320 --> 00:16:01,400
you can pull and,
521
00:16:01,670 --> 00:16:02,510
and piece that together.
522
00:16:02,510 --> 00:16:03,680
And I love using,
523
00:16:04,040 --> 00:16:04,190
I mean,
524
00:16:04,190 --> 00:16:05,150
even in my own business,
525
00:16:05,150 --> 00:16:05,660
I do that,
526
00:16:05,660 --> 00:16:05,840
you know,
527
00:16:05,840 --> 00:16:08,150
we make blog posts based on something that needs to be
528
00:16:08,150 --> 00:16:09,710
answered for customers or clients.
529
00:16:09,710 --> 00:16:12,710
And then we can do that into email templates or customer
530
00:16:12,710 --> 00:16:13,340
support, you know,
531
00:16:13,340 --> 00:16:14,060
things like that,
532
00:16:14,060 --> 00:16:17,030
that it makes it so that when people have those questions,
533
00:16:17,030 --> 00:16:20,090
they can be answered before they actually need to go now
534
00:16:20,100 --> 00:16:20,900
and ask,
535
00:16:20,900 --> 00:16:23,570
right? Like that's another barrier to entry when they're like,
536
00:16:23,600 --> 00:16:23,960
oh my gosh,
537
00:16:23,960 --> 00:16:24,890
I have all these questions.
538
00:16:24,890 --> 00:16:27,650
But imagine if they're all answered before you even hopped on
539
00:16:27,650 --> 00:16:27,950
the call,
540
00:16:27,950 --> 00:16:30,770
then you can talk about the experience and get excited about
541
00:16:30,770 --> 00:16:31,670
that rather than,
542
00:16:31,700 --> 00:16:31,970
you know,
543
00:16:31,970 --> 00:16:32,840
worrying about these,
544
00:16:32,930 --> 00:16:33,470
you know,
545
00:16:34,070 --> 00:16:35,990
more so objections and things like that.
546
00:16:36,560 --> 00:16:38,150
Yeah, absolutely.
547
00:16:38,660 --> 00:16:39,620
That's fantastic.
548
00:16:40,400 --> 00:16:46,100
Okay. So many things I can hear people in my head
549
00:16:46,160 --> 00:16:47,300
the early,
550
00:16:47,300 --> 00:16:49,190
like the people just starting their business.
551
00:16:49,850 --> 00:16:51,500
So I'm sure you didn't.
552
00:16:51,500 --> 00:16:52,340
I know I didn't.
553
00:16:52,340 --> 00:16:54,440
My first website was actually,
554
00:16:54,440 --> 00:16:57,560
my first website was a blog spot blog,
555
00:16:58,520 --> 00:16:59,690
like 2010,
556
00:17:00,170 --> 00:17:00,770
which you're like,
557
00:17:00,830 --> 00:17:01,400
oh man,
558
00:17:01,400 --> 00:17:03,050
the Internet's been around for a while.
559
00:17:03,050 --> 00:17:03,830
And like 2010,
560
00:17:03,830 --> 00:17:05,390
the internet was around for awhile,
561
00:17:05,390 --> 00:17:07,250
but like blogs were brand new.
562
00:17:08,750 --> 00:17:13,430
And then I went to pro photo website and then I
563
00:17:13,430 --> 00:17:14,660
went to WordPress.
564
00:17:14,690 --> 00:17:16,400
Now I'm on Squarespace,
565
00:17:16,430 --> 00:17:16,760
my hair,
566
00:17:16,760 --> 00:17:17,840
the dog wants to WordPress.
567
00:17:18,470 --> 00:17:19,130
But anyway,
568
00:17:19,760 --> 00:17:24,050
I can hear the frustration and really the overwhelm of someone
569
00:17:24,050 --> 00:17:25,370
new in business saying,
570
00:17:26,480 --> 00:17:29,140
I don't even know what to,
571
00:17:29,140 --> 00:17:30,170
how to price a print.
572
00:17:30,590 --> 00:17:33,350
I don't even know what any of this is.
573
00:17:33,980 --> 00:17:36,410
So take a deep breath to your listener.
574
00:17:36,950 --> 00:17:38,450
We'll talk about that in just a second.
575
00:17:38,720 --> 00:17:41,270
All of these things we've been talking about are definitely things
576
00:17:41,270 --> 00:17:42,470
that you can build upon.
577
00:17:42,650 --> 00:17:43,340
I know that my,
578
00:17:43,340 --> 00:17:46,820
yeah, my first website was literally like nothing and,
579
00:17:46,820 --> 00:17:49,830
and you slowly but surely start to add in,
580
00:17:49,890 --> 00:17:52,470
oh, let's answer that question with that blog post.
581
00:17:52,530 --> 00:17:54,270
Oh, let's go through my welcome sequence.
582
00:17:54,300 --> 00:17:55,770
Oh, we can beef that up a little bit.
583
00:17:55,800 --> 00:17:57,270
Oh, I keep getting this question.
584
00:17:57,270 --> 00:17:58,500
Let's add that in.
585
00:17:58,920 --> 00:17:59,730
So it's a,
586
00:17:59,760 --> 00:18:01,680
just a constant evolution,
587
00:18:02,400 --> 00:18:03,720
but if you're brand new,
588
00:18:03,780 --> 00:18:06,600
like what are the must have things on their website that
589
00:18:06,600 --> 00:18:07,170
it's like,
590
00:18:07,650 --> 00:18:10,800
let's just have a minimum viable product to launch this puppy
591
00:18:10,860 --> 00:18:12,060
and get it out there.
592
00:18:12,600 --> 00:18:12,960
Yeah. Yeah.
593
00:18:12,990 --> 00:18:13,590
That's great.
594
00:18:13,590 --> 00:18:15,900
And it's funny that you mentioned that because it's,
595
00:18:16,230 --> 00:18:18,150
it is overwhelming when you're first getting started,
596
00:18:18,150 --> 00:18:20,280
no matter what kind of business you have.
597
00:18:20,280 --> 00:18:21,180
And I think people,
598
00:18:21,960 --> 00:18:24,480
when you talk about like that paralysis or like you feel,
599
00:18:24,480 --> 00:18:26,700
you feel like you have to have everything perfect before you
600
00:18:26,700 --> 00:18:28,620
launch it out to the world and that's totally not the
601
00:18:28,620 --> 00:18:29,820
case. And in fact,
602
00:18:29,820 --> 00:18:30,750
as a website designer,
603
00:18:30,750 --> 00:18:31,560
there are plenty.
604
00:18:31,920 --> 00:18:33,840
I can say that there are plenty of businesses out there
605
00:18:33,840 --> 00:18:34,620
that are successful.
606
00:18:34,620 --> 00:18:35,430
That don't have one.
607
00:18:35,430 --> 00:18:36,330
Do I recommend that?
608
00:18:36,330 --> 00:18:39,390
No, you're going to be all right.
609
00:18:39,390 --> 00:18:39,810
Like, you know,
610
00:18:39,810 --> 00:18:40,230
it's just,
611
00:18:40,230 --> 00:18:41,130
it's all a stepping stone.
612
00:18:41,130 --> 00:18:42,540
Everything that you can do can,
613
00:18:42,930 --> 00:18:44,250
can make such a big difference.
614
00:18:44,580 --> 00:18:47,460
But as far as the most important things on your website,
615
00:18:47,490 --> 00:18:48,150
like you said,
616
00:18:48,420 --> 00:18:49,200
you can get started.
617
00:18:49,320 --> 00:18:49,980
So, so,
618
00:18:49,980 --> 00:18:50,670
so simply,
619
00:18:50,670 --> 00:18:53,580
and have a landing page or like one page website,
620
00:18:54,000 --> 00:18:57,390
again, just letting them know what you offer by speaking to
621
00:18:57,390 --> 00:18:59,640
them. So speaking to what their core needs are,
622
00:19:00,360 --> 00:19:02,340
so digging into more of like the copyright and I feel
623
00:19:02,340 --> 00:19:05,040
like it's super important and then giving them the next steps,
624
00:19:05,040 --> 00:19:07,140
like telling them what the next step is.
625
00:19:07,440 --> 00:19:09,030
And then from there you can kind of build it out,
626
00:19:09,030 --> 00:19:12,810
right? Like you can start putting in like your photos from
627
00:19:12,900 --> 00:19:15,960
other shoots and building your blog and then start building it
628
00:19:15,960 --> 00:19:16,380
from there.
629
00:19:16,380 --> 00:19:19,110
But you can launch before all of that ready.
630
00:19:19,110 --> 00:19:21,540
Like you can have your website published and launched the world
631
00:19:21,540 --> 00:19:24,750
by getting the basics up there and then just start piecing
632
00:19:24,750 --> 00:19:25,680
it together as you,
633
00:19:25,800 --> 00:19:28,050
as you grow and as you evolve and as you learn,
634
00:19:28,050 --> 00:19:30,570
right, because that's when you kind of learn more about what
635
00:19:30,570 --> 00:19:31,650
your clients are looking for,
636
00:19:31,650 --> 00:19:33,210
what their objections are like,
637
00:19:33,450 --> 00:19:35,610
that's when you can start to kind of piece everything together
638
00:19:35,610 --> 00:19:39,000
and, and spruce it and you do learn as you go,
639
00:19:39,450 --> 00:19:41,700
because you do learn through your clients,
640
00:19:41,730 --> 00:19:44,370
like figuring out either the clients I really don't like to
641
00:19:44,370 --> 00:19:44,790
work with,
642
00:19:44,820 --> 00:19:46,020
or these are the ones that I love,
643
00:19:46,020 --> 00:19:46,290
you know?
644
00:19:46,290 --> 00:19:48,750
So that's where you can really kind of piece that together.
645
00:19:48,750 --> 00:19:50,520
And so a lot of times when you are first getting
646
00:19:50,520 --> 00:19:55,050
started, it could be not necessarily worth your money to like
647
00:19:55,050 --> 00:19:57,990
invest 10 grand into this huge project,
648
00:19:57,990 --> 00:20:00,060
because you don't really know who you really want to work
649
00:20:00,060 --> 00:20:01,980
with and who you enjoy working with the most.
650
00:20:01,980 --> 00:20:03,990
So that's where you can kind of start a little bit
651
00:20:03,990 --> 00:20:06,480
more basic and just get your information up,
652
00:20:06,660 --> 00:20:07,200
get your,
653
00:20:07,410 --> 00:20:07,770
you know,
654
00:20:07,920 --> 00:20:09,810
figure out what that process is that you want it to
655
00:20:09,810 --> 00:20:11,370
look like as far as the onboarding,
656
00:20:11,850 --> 00:20:12,900
make it clear to them,
657
00:20:12,900 --> 00:20:13,440
what, you know,
658
00:20:13,440 --> 00:20:16,110
so they know exactly what that next step is and then
659
00:20:16,110 --> 00:20:18,060
making sure that you're speaking to those people.
660
00:20:18,720 --> 00:20:20,220
Yeah. Yeah.
661
00:20:20,250 --> 00:20:20,940
That's great.
662
00:20:21,090 --> 00:20:21,570
And yeah,
663
00:20:21,600 --> 00:20:22,860
baby steps really.
664
00:20:24,540 --> 00:20:25,740
Yep. And that's,
665
00:20:25,740 --> 00:20:26,070
you know,
666
00:20:26,070 --> 00:20:27,060
especially with my,
667
00:20:27,120 --> 00:20:27,300
you know,
668
00:20:27,300 --> 00:20:28,170
my students in,
669
00:20:28,410 --> 00:20:30,270
in the unleashed website academy course,
670
00:20:30,270 --> 00:20:31,830
I know a lot of them kind of get hung up
671
00:20:31,830 --> 00:20:32,160
on like,
672
00:20:32,490 --> 00:20:33,120
well, I don't have,
673
00:20:33,120 --> 00:20:33,330
you know,
674
00:20:33,330 --> 00:20:34,650
my copywriting down perfect.
675
00:20:34,650 --> 00:20:35,610
Or I don't have this down.
676
00:20:35,610 --> 00:20:37,230
Perfect. And so they won't publish,
677
00:20:37,710 --> 00:20:39,090
like you're going to be changing.
678
00:20:39,120 --> 00:20:41,880
I'm always updating my own website,
679
00:20:41,910 --> 00:20:43,470
always. So it's something that,
680
00:20:43,890 --> 00:20:44,070
you know,
681
00:20:44,070 --> 00:20:46,260
you get the stuff up there that you need to get
682
00:20:46,260 --> 00:20:47,260
up there and then,
683
00:20:47,470 --> 00:20:50,170
and then it's an evolutionary process it's always going to be
684
00:20:50,170 --> 00:20:51,760
involving. Yes,
685
00:20:51,790 --> 00:20:55,150
absolutely. So with that evolutionary process,
686
00:20:55,750 --> 00:20:58,000
what are some of the,
687
00:20:58,030 --> 00:21:00,670
because you and I are both automation fans,
688
00:21:01,750 --> 00:21:04,130
what are some pieces if they're like,
689
00:21:04,170 --> 00:21:05,560
right. I got my basic website up,
690
00:21:06,370 --> 00:21:09,970
what's the first piece of automation that you would want to
691
00:21:09,970 --> 00:21:12,130
tackle on a website to,
692
00:21:12,580 --> 00:21:12,910
you know,
693
00:21:12,910 --> 00:21:13,900
and by automation,
694
00:21:13,900 --> 00:21:14,890
for those of you guys out there,
695
00:21:14,890 --> 00:21:15,490
maybe they're like,
696
00:21:15,520 --> 00:21:18,560
wow, what exactly do you mean by that is definitely like
697
00:21:18,850 --> 00:21:22,540
somebody sends an inquiry form and then there's an automatic reply,
698
00:21:22,540 --> 00:21:26,110
or it automatically gets sent over to my email newsletter.
699
00:21:26,110 --> 00:21:27,400
So it gets added to there,
700
00:21:27,820 --> 00:21:28,510
things like that,
701
00:21:28,510 --> 00:21:30,070
or when they sign their contract,
702
00:21:30,070 --> 00:21:33,220
they automatically get a proposal or all you can automate so
703
00:21:33,220 --> 00:21:34,150
much of your workflow,
704
00:21:34,570 --> 00:21:37,120
but where would you start with their very first automation?
705
00:21:37,690 --> 00:21:38,890
Yeah, that's a good question.
706
00:21:38,920 --> 00:21:40,300
I feel like for me,
707
00:21:40,630 --> 00:21:42,940
because I could almost put this as a mistake,
708
00:21:42,940 --> 00:21:44,170
even though I wouldn't necessarily,
709
00:21:44,170 --> 00:21:44,860
especially for grading,
710
00:21:45,100 --> 00:21:46,300
just getting started.
711
00:21:47,230 --> 00:21:49,630
But I think the biggest thing is that when you have
712
00:21:49,630 --> 00:21:50,470
your contact form,
713
00:21:50,480 --> 00:21:53,050
someone submits it and then underneath it just says like,
714
00:21:53,080 --> 00:21:53,830
thanks for submitting.
715
00:21:53,830 --> 00:21:56,050
We'll get in touch within 24 hours.
716
00:21:56,800 --> 00:21:58,840
You're missing out on that because you're not getting back to
717
00:21:58,840 --> 00:21:59,440
them right away.
718
00:21:59,440 --> 00:22:02,110
So, and that actually happened to me on the client side
719
00:22:02,110 --> 00:22:06,040
of things when my husband and I actually eloped in Joshua
720
00:22:06,040 --> 00:22:09,670
tree. And so we wanted a photographer and we reached out
721
00:22:09,670 --> 00:22:14,680
to, I think like three or four different photographers and what,
722
00:22:14,680 --> 00:22:15,820
like, I don't even remember the other ones.
723
00:22:15,820 --> 00:22:19,510
I reached out to the one that responded immediately with an
724
00:22:19,510 --> 00:22:21,100
automation. And she was like,
725
00:22:21,190 --> 00:22:21,790
the automation,
726
00:22:21,790 --> 00:22:22,570
the response was like,
727
00:22:23,080 --> 00:22:23,710
so perfect.
728
00:22:23,710 --> 00:22:25,150
I'm like she had all this information.
729
00:22:25,150 --> 00:22:25,450
I was like,
730
00:22:25,450 --> 00:22:26,260
this is so exciting.
731
00:22:26,260 --> 00:22:28,270
I'm booking with her immediately before the other ones even got
732
00:22:28,270 --> 00:22:28,660
back to me.
733
00:22:28,660 --> 00:22:29,830
Like, I don't even remember,
734
00:22:29,830 --> 00:22:32,950
like, so I feel like that is the biggest first step
735
00:22:32,950 --> 00:22:34,000
is that contact form.
736
00:22:34,000 --> 00:22:36,280
Like what are you going to do after that to kind
737
00:22:36,280 --> 00:22:37,960
of make it more of an elevated experience.
738
00:22:37,960 --> 00:22:38,770
So it's not just like,
739
00:22:38,800 --> 00:22:39,070
all right,
740
00:22:39,070 --> 00:22:40,720
I'll email them back next time.
741
00:22:40,720 --> 00:22:41,560
I'm in the office,
742
00:22:41,560 --> 00:22:42,580
which you can do too,
743
00:22:42,580 --> 00:22:44,650
but kind of getting them started with the next steps.
744
00:22:45,550 --> 00:22:47,530
So you can do all sorts of things.
745
00:22:48,190 --> 00:22:49,390
Even with like Wix,
746
00:22:49,420 --> 00:22:52,030
you can set up a really simple,
747
00:22:52,030 --> 00:22:54,670
automated, like email automation to go out.
748
00:22:54,670 --> 00:22:55,870
Once they fill out that form,
749
00:22:56,140 --> 00:22:58,210
you can redirect them to a new page that says like,
750
00:22:58,210 --> 00:22:59,560
Hey, thanks for submitting the form.
751
00:22:59,560 --> 00:23:01,090
Like here's what to look,
752
00:23:01,120 --> 00:23:01,360
you know,
753
00:23:01,380 --> 00:23:02,740
you can redirect a blog post.
754
00:23:02,740 --> 00:23:04,060
Like you can do so much there,
755
00:23:04,060 --> 00:23:07,240
but like giving them something to do to get excited in
756
00:23:07,240 --> 00:23:07,840
the meantime,
757
00:23:07,930 --> 00:23:11,380
or allowing them to get started is definitely like the first.
758
00:23:12,400 --> 00:23:15,310
Yeah. Cause they just made a big move and raising their
759
00:23:15,310 --> 00:23:16,810
hand and contacting you.
760
00:23:17,260 --> 00:23:20,470
So you want to capitalize on that excitement and the momentum,
761
00:23:20,470 --> 00:23:22,690
because if you're going to get back to them in a
762
00:23:22,840 --> 00:23:23,650
day or two,
763
00:23:23,680 --> 00:23:25,180
now they're busy with,
764
00:23:25,450 --> 00:23:25,930
you know,
765
00:23:26,320 --> 00:23:28,750
8,000 things going on with life and they maybe don't have
766
00:23:28,750 --> 00:23:30,670
time to like excitement's worn off.
767
00:23:31,120 --> 00:23:32,770
So Especially when you,
768
00:23:32,830 --> 00:23:33,880
when you talked about,
769
00:23:34,240 --> 00:23:34,480
you know,
770
00:23:34,480 --> 00:23:38,050
the difference between pet photography and perhaps like senior portraits and
771
00:23:38,050 --> 00:23:38,590
things like that.
772
00:23:38,590 --> 00:23:38,980
So like,
773
00:23:39,220 --> 00:23:39,610
you're right.
774
00:23:39,610 --> 00:23:41,500
Like when they are taking that first movement,
775
00:23:41,500 --> 00:23:41,860
it's this,
776
00:23:42,130 --> 00:23:43,060
I forget what it's called the,
777
00:23:43,390 --> 00:23:44,770
I think it's called the Cal commitment.
778
00:23:45,260 --> 00:23:46,910
So once someone makes a small,
779
00:23:47,390 --> 00:23:48,980
super small commitment to your business,
780
00:23:49,130 --> 00:23:50,840
and that can be anything that can be following you on
781
00:23:50,840 --> 00:23:51,290
social media,
782
00:23:51,290 --> 00:23:53,000
it can be filling out that initial form.
783
00:23:53,300 --> 00:23:55,880
They're going to be more likely to make larger commitments to
784
00:23:55,880 --> 00:23:57,110
your business in the future,
785
00:23:57,350 --> 00:23:58,310
which means they're,
786
00:23:58,310 --> 00:23:58,580
you know,
787
00:23:58,580 --> 00:24:01,010
if they're in that zone and they just took that action,
788
00:24:01,010 --> 00:24:03,830
like keep them going so that they can actually initiate get
789
00:24:03,830 --> 00:24:04,610
on the phone with you.
790
00:24:04,610 --> 00:24:07,070
And then they're going to be more likely to actually get
791
00:24:07,070 --> 00:24:07,850
on the call.
792
00:24:07,880 --> 00:24:09,410
They're going to be more likely to book with your group,
793
00:24:09,470 --> 00:24:09,740
you know,
794
00:24:09,740 --> 00:24:10,340
all of that.
795
00:24:10,340 --> 00:24:11,420
It kind of just unfolds.
796
00:24:11,420 --> 00:24:13,820
It's like a spiral almost in a good way.
797
00:24:16,040 --> 00:24:17,420
Absolutely. Yes.
798
00:24:17,810 --> 00:24:18,620
Oh my gosh.
799
00:24:18,830 --> 00:24:19,520
That thank you.
800
00:24:19,520 --> 00:24:22,970
Page could just be so simple of just a hidden,
801
00:24:23,720 --> 00:24:24,740
hidden page.
802
00:24:24,800 --> 00:24:27,800
And I'm going to raise the bar a little bit and
803
00:24:28,100 --> 00:24:32,300
put this out there that I think my people should take
804
00:24:32,300 --> 00:24:33,110
their phone,
805
00:24:33,800 --> 00:24:38,150
put it on video and have a little video of themselves
806
00:24:38,150 --> 00:24:39,200
saying, Hey,
807
00:24:39,560 --> 00:24:42,620
thanks so much for reaching out to me because I have
808
00:24:42,620 --> 00:24:45,680
found that increase have changed a little bit.
809
00:24:45,680 --> 00:24:47,390
Back when I started in 2010,
810
00:24:47,390 --> 00:24:49,160
like 11 years ago with my business,
811
00:24:49,160 --> 00:24:51,380
it was like phone calls were the gold standard.
812
00:24:51,410 --> 00:24:52,730
You had to call people back.
813
00:24:52,730 --> 00:24:54,170
You had to get them on the phone.
814
00:24:54,980 --> 00:24:56,180
I think that's changed a bit.
815
00:24:56,630 --> 00:24:58,760
And the reason for that was that connection you get when
816
00:24:58,760 --> 00:25:01,670
you actually talk to someone even on the phone,
817
00:25:02,120 --> 00:25:05,060
but now with video so readily available,
818
00:25:06,080 --> 00:25:09,650
you, I think make even more of a connection with that
819
00:25:09,650 --> 00:25:13,700
prerecorded video than you even do necessarily on the phone because
820
00:25:13,700 --> 00:25:14,720
people get to see you.
821
00:25:14,720 --> 00:25:16,910
They can see your mannerisms and I forgot what the stat
822
00:25:16,910 --> 00:25:18,830
is. You and I are just like making up stats over
823
00:25:18,830 --> 00:25:19,520
here. Like,
824
00:25:19,730 --> 00:25:20,600
I've heard this before.
825
00:25:20,600 --> 00:25:24,530
I don't know where people make a decision about you in
826
00:25:24,530 --> 00:25:26,720
like two seconds or something like that.
827
00:25:26,750 --> 00:25:28,070
Like whether they like you or not.
828
00:25:28,520 --> 00:25:31,910
So not to add more pressure to your video,
829
00:25:32,990 --> 00:25:34,820
if you're just being yourself,
830
00:25:35,420 --> 00:25:36,950
most people are going to like you,
831
00:25:37,160 --> 00:25:40,670
but it just creates more of that connection.
832
00:25:41,000 --> 00:25:43,730
And then I think they understand that you're not like in
833
00:25:43,730 --> 00:25:45,350
your computer doing that live video,
834
00:25:45,350 --> 00:25:47,060
they know it's a prerecorded message.
835
00:25:47,210 --> 00:25:48,050
You can let them know,
836
00:25:48,080 --> 00:25:50,840
Hey, an automatic email sent out to you with some of
837
00:25:50,840 --> 00:25:53,240
the information that's on this page to check your email for
838
00:25:53,240 --> 00:25:55,700
that. And then you let them know when to expect to
839
00:25:55,700 --> 00:25:58,520
hear from you again or what their next step is.
840
00:25:58,520 --> 00:26:00,230
You can go ahead and book a call with me right
841
00:26:00,230 --> 00:26:02,120
here, or I'll be reaching out to you tomorrow if I
842
00:26:02,120 --> 00:26:02,690
don't hear from you.
843
00:26:02,960 --> 00:26:03,740
So that's my,
844
00:26:03,770 --> 00:26:04,550
that's my Gatlin.
845
00:26:04,550 --> 00:26:05,600
I'm throwing it down.
846
00:26:06,210 --> 00:26:07,970
Get out there and record a video.
847
00:26:09,320 --> 00:26:09,740
You know,
848
00:26:09,920 --> 00:26:11,030
five or six years ago,
849
00:26:11,030 --> 00:26:13,520
it was hard because you would have to like set up
850
00:26:13,550 --> 00:26:13,840
like an,
851
00:26:13,840 --> 00:26:14,690
a video camera,
852
00:26:14,690 --> 00:26:17,780
but we have a phone that has great video.
853
00:26:17,780 --> 00:26:20,480
I don't even use like real.
854
00:26:20,480 --> 00:26:22,790
I had a Fuji camera that I bought at one point,
855
00:26:22,790 --> 00:26:24,140
like the X T3 or something.
856
00:26:24,140 --> 00:26:24,470
So I'm like,
857
00:26:24,500 --> 00:26:25,730
oh, I use this for video.
858
00:26:26,180 --> 00:26:27,440
My phone camera is so darn good.
859
00:26:27,440 --> 00:26:28,610
I just use that all the time.
860
00:26:30,770 --> 00:26:34,040
Relatable. It's like more relatable to just have a casual video
861
00:26:34,040 --> 00:26:38,900
that's up there that doesn't necessarily look at all and perfectly
862
00:26:38,900 --> 00:26:41,720
crafted. Like if it's just a casual response,
863
00:26:41,720 --> 00:26:42,950
people really relate to that.
864
00:26:42,960 --> 00:26:44,070
So I love that idea.
865
00:26:44,070 --> 00:26:44,850
I think that's Great.
866
00:26:45,630 --> 00:26:46,140
I'm actually,
867
00:26:46,140 --> 00:26:47,340
I have a hack to,
868
00:26:47,340 --> 00:26:48,600
if everybody's out there,
869
00:26:48,600 --> 00:26:50,610
like worried about not saying the right thing,
870
00:26:50,610 --> 00:26:52,260
of course you can take a whole bunch of takes,
871
00:26:52,650 --> 00:26:54,810
but you can also,
872
00:26:55,170 --> 00:26:55,770
oh gosh,
873
00:26:55,770 --> 00:26:56,250
what's it called?
874
00:26:56,250 --> 00:26:57,090
They have all these,
875
00:26:59,040 --> 00:26:59,580
what's it called?
876
00:26:59,580 --> 00:27:01,110
Teleprompter apps.
877
00:27:01,740 --> 00:27:02,610
Some are free.
878
00:27:02,610 --> 00:27:04,050
Some are just a couple bucks.
879
00:27:05,370 --> 00:27:07,020
I've used some just periodically.
880
00:27:07,020 --> 00:27:07,830
Not very often.
881
00:27:07,830 --> 00:27:10,550
If there's something that's kind of like a longer something and
882
00:27:10,550 --> 00:27:13,530
there's just certain points I need to hit or ways I
883
00:27:13,530 --> 00:27:16,560
need to say something I might use it rarely,
884
00:27:16,650 --> 00:27:17,820
maybe like three times a year,
885
00:27:18,420 --> 00:27:20,130
but it's there.
886
00:27:20,520 --> 00:27:23,910
And it's a very nice way to feel a little bit
887
00:27:23,910 --> 00:27:24,780
more secure.
888
00:27:25,170 --> 00:27:26,820
And then you do that a couple of times and then
889
00:27:26,820 --> 00:27:28,890
maybe you kind of rip it one time and see which
890
00:27:28,890 --> 00:27:30,120
one feels better to you.
891
00:27:30,450 --> 00:27:32,220
But it's a good way to get a little bit of
892
00:27:32,220 --> 00:27:36,780
confidence. The trick of course is to act a little bit
893
00:27:36,780 --> 00:27:41,040
more. Maybe feel like you're acting a little bit more like
894
00:27:41,070 --> 00:27:45,480
emotional, like excited about different things because you're reading.
895
00:27:45,480 --> 00:27:47,190
So you don't want it to come across like you're reading.
896
00:27:47,190 --> 00:27:49,320
So that's the only potential drawback there,
897
00:27:49,680 --> 00:27:50,730
but it's a nice,
898
00:27:50,730 --> 00:27:53,750
easy way to take a little of the pressure off A
899
00:27:53,750 --> 00:27:54,320
hundred percent.
900
00:27:54,320 --> 00:27:54,890
That's actually,
901
00:27:54,890 --> 00:27:56,990
it's funny that you mentioned that because when we were on
902
00:27:56,990 --> 00:28:01,340
the empowered entrepreneur interview series together and I had the sales
903
00:28:01,340 --> 00:28:01,820
page for that,
904
00:28:01,820 --> 00:28:03,200
I did create a two minute video.
905
00:28:03,200 --> 00:28:04,490
And at that point in my business,
906
00:28:04,490 --> 00:28:08,750
I had rarely done video or much like talking.
907
00:28:08,900 --> 00:28:10,280
And so I actually did.
908
00:28:10,280 --> 00:28:11,930
That was the only time I've ever used one of those
909
00:28:11,930 --> 00:28:16,850
apps. And it did definitely agree with that.
910
00:28:17,150 --> 00:28:19,850
If you're feeling like insecure to get on video and it's,
911
00:28:19,860 --> 00:28:20,270
you know,
912
00:28:20,660 --> 00:28:21,170
it's only,
913
00:28:21,440 --> 00:28:21,680
you know,
914
00:28:21,680 --> 00:28:22,730
it doesn't have to be a long video,
915
00:28:22,730 --> 00:28:24,470
either a one minute thing.
916
00:28:25,550 --> 00:28:27,470
I think that's such a good idea.
917
00:28:27,530 --> 00:28:29,960
Yeah. I love that Dog and say,
918
00:28:29,960 --> 00:28:30,770
Hey, I'm Nicole,
919
00:28:30,770 --> 00:28:31,610
this is my dog.
920
00:28:31,610 --> 00:28:33,440
So-and-so I can't wait to meet your dog.
921
00:28:33,470 --> 00:28:35,570
Thanks so much for contacting me.
922
00:28:35,750 --> 00:28:38,320
There's more information down below and it's coming at you in
923
00:28:38,330 --> 00:28:39,530
email. There you go,
924
00:28:39,530 --> 00:28:42,290
guys. It's all you need to say your name for consultant
925
00:28:43,460 --> 00:28:45,590
Done. I love it.
926
00:28:46,550 --> 00:28:47,060
Yeah. I mean,
927
00:28:47,060 --> 00:28:48,650
cause people's attention span is so short.
928
00:28:48,650 --> 00:28:51,500
Anyway, if they click over and it's an eight minute video,
929
00:28:51,500 --> 00:28:52,430
they're not going to watch it.
930
00:28:52,460 --> 00:28:55,070
So if you keep it under 90 seconds,
931
00:28:55,130 --> 00:28:57,560
awesome. I think people will watch that and you let them
932
00:28:57,560 --> 00:28:59,180
know basically what the next step is.
933
00:28:59,420 --> 00:29:02,330
That's kind of my role all through my business.
934
00:29:02,330 --> 00:29:04,790
I will sit down sometimes to kind of write out my
935
00:29:04,790 --> 00:29:09,560
workflow and make sure that every touch point with my client,
936
00:29:09,740 --> 00:29:12,020
it ends with me telling them what's next,
937
00:29:12,590 --> 00:29:14,510
what they need to do or when they'll hear from me
938
00:29:14,510 --> 00:29:16,280
again, which is a good,
939
00:29:16,700 --> 00:29:17,540
good thing.
940
00:29:18,590 --> 00:29:20,120
Clarity is everything.
941
00:29:20,180 --> 00:29:22,550
Especially when you're onboarding or working with clients.
942
00:29:23,090 --> 00:29:24,290
Yeah. Yeah.
943
00:29:24,500 --> 00:29:25,760
And I do that too.
944
00:29:25,760 --> 00:29:27,650
I don't know if you do this too for your workflow,
945
00:29:27,650 --> 00:29:28,970
when you start to put it together,
946
00:29:29,180 --> 00:29:30,080
I put it together.
947
00:29:30,080 --> 00:29:30,350
You know,
948
00:29:30,350 --> 00:29:35,000
obviously for my space of like the photographer running the business,
949
00:29:35,330 --> 00:29:38,930
but then I try to go like try to forget.
950
00:29:38,930 --> 00:29:40,610
I know anything at all about it.
951
00:29:40,610 --> 00:29:43,630
And I try look at it from my client's perspective and
952
00:29:43,630 --> 00:29:46,450
see if there's any holes or you can grab a friend
953
00:29:46,690 --> 00:29:49,510
or another photographer and just be like,
954
00:29:49,510 --> 00:29:51,250
Hey, can you go through my inquiry process?
955
00:29:51,250 --> 00:29:52,150
And let me know.
956
00:29:52,570 --> 00:29:56,170
What's not clear because that will open up a lot of
957
00:29:56,860 --> 00:29:58,930
potential. 100%,
958
00:29:58,930 --> 00:30:02,080
especially from somebody who doesn't actually know the pet photography world
959
00:30:02,080 --> 00:30:02,650
right there,
960
00:30:02,650 --> 00:30:03,550
and they're running through it.
961
00:30:03,760 --> 00:30:05,950
And you might think that that's actually counterproductive,
962
00:30:05,950 --> 00:30:06,310
like right.
963
00:30:06,310 --> 00:30:09,010
You're going to somebody who has no idea what to do,
964
00:30:09,430 --> 00:30:10,300
but at the same time,
965
00:30:10,300 --> 00:30:11,470
those are the people that are like,
966
00:30:11,500 --> 00:30:12,220
okay, like,
967
00:30:12,220 --> 00:30:13,450
wait, like what?
968
00:30:13,660 --> 00:30:14,440
Like what does this mean?
969
00:30:14,440 --> 00:30:14,980
Or, you know,
970
00:30:14,980 --> 00:30:16,690
I'm very confused about this terminology,
971
00:30:16,690 --> 00:30:19,720
right? We might use certain terminologies that our clients have no
972
00:30:19,720 --> 00:30:21,220
idea what that even means.
973
00:30:21,220 --> 00:30:23,740
So getting clear dumbing things down,
974
00:30:23,770 --> 00:30:25,660
if you need to yeah.
975
00:30:25,690 --> 00:30:28,210
Putting the next steps clarifying when you're going to be in
976
00:30:28,210 --> 00:30:28,900
touch next,
977
00:30:29,920 --> 00:30:32,380
all of those things can really be so beneficial.
978
00:30:32,920 --> 00:30:34,390
Yeah. Yeah.
979
00:30:34,930 --> 00:30:35,650
Oh my gosh.
980
00:30:35,710 --> 00:30:36,430
So fun.
981
00:30:36,640 --> 00:30:37,030
All right.
982
00:30:37,180 --> 00:30:39,970
Let's jump back to keep going in this automation train.
983
00:30:40,030 --> 00:30:43,420
So we have our thank you page and ideally like an
984
00:30:43,420 --> 00:30:45,730
email that would go out to what other,
985
00:30:45,730 --> 00:30:49,330
what other automations could people that are like ready to upscale
986
00:30:49,330 --> 00:30:52,000
again, if you guys are just starting out earmuffs,
987
00:30:52,030 --> 00:30:52,780
like go,
988
00:30:52,780 --> 00:30:54,250
go make your video on your,
989
00:30:54,250 --> 00:30:55,660
thank you page and then come back to this.
990
00:30:56,410 --> 00:30:58,690
But what are some other automations that you love?
991
00:30:59,230 --> 00:31:00,190
Oh, That's a good question.
992
00:31:00,190 --> 00:31:01,840
Cause we've touched on blogging a little bit too.
993
00:31:01,840 --> 00:31:03,790
And I feel like the blogging piece of it is where
994
00:31:03,790 --> 00:31:06,580
you can really pull that into your process.
995
00:31:06,910 --> 00:31:08,740
So when it comes to sending those,
996
00:31:08,740 --> 00:31:09,130
you know,
997
00:31:09,190 --> 00:31:12,640
the thank you emails or whatever is next in your process,
998
00:31:12,790 --> 00:31:15,070
that's where you can kind of piece together resources for them
999
00:31:15,070 --> 00:31:17,620
to either get started or answer questions in the meantime while
1000
00:31:17,620 --> 00:31:20,440
you're you're out doing something else and not with them.
1001
00:31:20,440 --> 00:31:25,840
So I would say getting together your list of emails or
1002
00:31:26,410 --> 00:31:28,030
like email templates and things like that,
1003
00:31:28,030 --> 00:31:30,820
so that you can get that automated into your system.
1004
00:31:30,820 --> 00:31:34,210
So whether that's in the form of having those blog posts
1005
00:31:34,210 --> 00:31:35,050
and things like that,
1006
00:31:35,410 --> 00:31:37,690
that you can link to making sure that you're crossing all
1007
00:31:37,690 --> 00:31:38,140
of your,
1008
00:31:38,590 --> 00:31:39,640
all your dots and,
1009
00:31:39,970 --> 00:31:40,840
or I don't know,
1010
00:31:45,350 --> 00:31:45,880
see brain,
1011
00:31:48,160 --> 00:31:49,810
Unfortunately, that doesn't go away.
1012
00:31:49,810 --> 00:31:50,890
Cause then it's baby brain.
1013
00:31:50,890 --> 00:31:52,330
And then it's like toddler brain.
1014
00:31:52,330 --> 00:31:52,900
And then it's like,
1015
00:31:52,930 --> 00:31:54,310
now I just have kids in a busy,
1016
00:31:55,750 --> 00:31:56,740
I haven't heard that,
1017
00:31:56,740 --> 00:31:58,030
which is very unfortunate.
1018
00:31:59,200 --> 00:32:00,430
Sorry. Don't want to burst your bubble.
1019
00:32:01,090 --> 00:32:01,540
No, I've,
1020
00:32:01,540 --> 00:32:03,070
I've heard about it unfortunately,
1021
00:32:04,180 --> 00:32:04,630
but yeah.
1022
00:32:04,630 --> 00:32:05,080
So I mean,
1023
00:32:05,080 --> 00:32:06,940
making sure that you have all of your resources,
1024
00:32:06,940 --> 00:32:09,820
giving them more information and then kind of consolidating it.
1025
00:32:09,820 --> 00:32:11,440
Right. Cause I think a lot of times when people are
1026
00:32:11,440 --> 00:32:11,950
like, all right,
1027
00:32:11,950 --> 00:32:15,520
perfect. Like here's everything you need to know under the sun.
1028
00:32:15,520 --> 00:32:17,380
And it's just a little bit too much.
1029
00:32:17,380 --> 00:32:19,420
Or like your email is like now a novel.
1030
00:32:20,020 --> 00:32:21,610
So that's where blog posts can come into play.
1031
00:32:21,610 --> 00:32:22,870
And that's where like info packets.
1032
00:32:22,870 --> 00:32:23,740
I don't know what you call them.
1033
00:32:23,740 --> 00:32:24,790
I know there's so many different.
1034
00:32:24,790 --> 00:32:25,540
Yeah. Yeah.
1035
00:32:25,570 --> 00:32:27,310
I call them like an inquiry packet,
1036
00:32:27,340 --> 00:32:30,430
like after they've looked so basically like a welcome book kind
1037
00:32:30,430 --> 00:32:30,640
of thing.
1038
00:32:30,640 --> 00:32:32,320
Yeah, exactly.
1039
00:32:32,320 --> 00:32:33,430
Or like there's lookbooks,
1040
00:32:33,430 --> 00:32:35,050
like people can call all sorts of different ways.
1041
00:32:35,050 --> 00:32:38,410
And sometimes people do that for new clients who have already
1042
00:32:38,410 --> 00:32:40,820
booked with them or it can be for potential clients if
1043
00:32:40,820 --> 00:32:42,200
you want to give them more information,
1044
00:32:42,470 --> 00:32:44,300
but it's kind of created.
1045
00:32:44,300 --> 00:32:47,180
And I know that sometimes we get lost in like,
1046
00:32:47,210 --> 00:32:48,620
oh, we just want something to look really pretty.
1047
00:32:48,620 --> 00:32:52,250
But the reasoning behind having something like that is it's easier
1048
00:32:52,250 --> 00:32:53,120
to flow through.
1049
00:32:53,930 --> 00:32:56,360
It looks really professional and people can kind of get idea
1050
00:32:56,480 --> 00:32:59,060
a sense of like everything they need to know without it
1051
00:32:59,060 --> 00:33:00,770
just being like a really long email.
1052
00:33:01,790 --> 00:33:03,770
But that's a really nice way to kind of,
1053
00:33:03,860 --> 00:33:04,070
you know,
1054
00:33:04,070 --> 00:33:07,430
especially if you are including also a call scheduler and things
1055
00:33:07,430 --> 00:33:09,230
like that in that next email for the next steps,
1056
00:33:09,230 --> 00:33:10,640
like whatever your next step is,
1057
00:33:10,970 --> 00:33:13,130
but giving them information on things that they can do in
1058
00:33:13,130 --> 00:33:16,250
the meantime before that call to keep them excited to answer
1059
00:33:16,250 --> 00:33:17,600
any questions that are,
1060
00:33:17,630 --> 00:33:17,990
you know,
1061
00:33:18,230 --> 00:33:19,940
really big questions that like,
1062
00:33:19,940 --> 00:33:21,020
maybe they're like,
1063
00:33:21,050 --> 00:33:22,250
I don't know if I want to hop on a call.
1064
00:33:22,280 --> 00:33:22,550
Oh, wait,
1065
00:33:22,550 --> 00:33:23,690
she answered that question right here.
1066
00:33:23,690 --> 00:33:24,200
Like, okay,
1067
00:33:24,650 --> 00:33:24,890
all right,
1068
00:33:24,890 --> 00:33:26,390
this is in my price range or this is,
1069
00:33:26,390 --> 00:33:26,690
you know,
1070
00:33:26,690 --> 00:33:27,770
whatever it is,
1071
00:33:28,400 --> 00:33:30,650
I can kind of wean more clients too.
1072
00:33:30,650 --> 00:33:32,210
So it's not wasting your time also,
1073
00:33:32,780 --> 00:33:34,940
but kind of consolidate and finding the good fit with that.
1074
00:33:34,940 --> 00:33:36,230
I hope that answers that question.
1075
00:33:36,500 --> 00:33:36,980
It does.
1076
00:33:37,010 --> 00:33:37,640
It does.
1077
00:33:37,790 --> 00:33:41,720
Yeah. I think can sum it up in a way of,
1078
00:33:42,140 --> 00:33:44,720
Hey, if you don't want to proofread it because it's too
1079
00:33:44,720 --> 00:33:46,760
long, your clients don't want to read it either.
1080
00:33:47,210 --> 00:33:48,620
Right? Exactly.
1081
00:33:48,680 --> 00:33:51,380
Exactly. And even just like simple things,
1082
00:33:51,380 --> 00:33:52,820
like I know this sounds so silly,
1083
00:33:52,820 --> 00:33:53,870
it's a silly suggestion,
1084
00:33:53,870 --> 00:33:57,380
but formatting your email so that it's not just like a
1085
00:33:57,380 --> 00:33:58,070
long email,
1086
00:33:58,070 --> 00:34:01,910
like you can use bullet points and bold and like all
1087
00:34:01,910 --> 00:34:03,470
of that kind of stuff in your email and then have
1088
00:34:03,470 --> 00:34:04,880
it set up as a template and you can do that
1089
00:34:04,880 --> 00:34:06,620
in Gmail even.
1090
00:34:06,620 --> 00:34:09,260
So you can have email templates in Gmail ready to go.
1091
00:34:09,500 --> 00:34:10,430
You can also do that,
1092
00:34:10,430 --> 00:34:11,570
obviously in DeSoto,
1093
00:34:11,570 --> 00:34:14,840
have your canned emails in them Satos or whatever CRM system
1094
00:34:14,870 --> 00:34:16,850
that you're using so that these emails are ready to go,
1095
00:34:16,850 --> 00:34:19,640
but they look really clean so that they're easy to flow
1096
00:34:19,640 --> 00:34:20,690
through. And they're clear,
1097
00:34:21,020 --> 00:34:22,010
like if you're saying like,
1098
00:34:22,010 --> 00:34:22,940
here are the next steps,
1099
00:34:23,030 --> 00:34:28,100
bold that put a or a colon and then list out
1100
00:34:28,100 --> 00:34:28,580
the option,
1101
00:34:28,640 --> 00:34:28,910
you know,
1102
00:34:28,940 --> 00:34:31,100
list out the next step so that it's clear and easy
1103
00:34:31,100 --> 00:34:31,940
for them to flow through.
1104
00:34:32,390 --> 00:34:35,540
Yeah. You want it to be scannable like your website and
1105
00:34:35,540 --> 00:34:41,150
everything else because we have less goldfish have either the same
1106
00:34:41,150 --> 00:34:42,650
or higher attention span than we do.
1107
00:34:43,400 --> 00:34:44,300
Maybe. I don't remember.
1108
00:34:44,300 --> 00:34:46,400
Cause I wasn't paying attention to it.
1109
00:34:51,680 --> 00:34:52,280
But anyway,
1110
00:34:53,390 --> 00:34:55,340
one other question with those calls to action,
1111
00:34:56,390 --> 00:35:00,050
what would you recommend if you had a website and you're
1112
00:35:00,050 --> 00:35:02,000
like, I want you to book,
1113
00:35:02,270 --> 00:35:04,610
but basically having a secondary call to action.
1114
00:35:04,610 --> 00:35:06,560
Like if you'd like to schedule a call,
1115
00:35:06,560 --> 00:35:07,250
click here,
1116
00:35:07,430 --> 00:35:09,020
would you recommend like picking one?
1117
00:35:09,020 --> 00:35:09,440
That's like,
1118
00:35:09,440 --> 00:35:10,490
this is the call to action.
1119
00:35:10,490 --> 00:35:11,390
I prefer.
1120
00:35:11,720 --> 00:35:13,550
And then having like another one underneath,
1121
00:35:13,550 --> 00:35:13,850
it's like,
1122
00:35:13,850 --> 00:35:15,170
Hey, if you need more info,
1123
00:35:15,320 --> 00:35:16,460
reach out to me here,
1124
00:35:16,550 --> 00:35:17,420
got a call.
1125
00:35:18,290 --> 00:35:19,310
That's a really good question.
1126
00:35:19,310 --> 00:35:20,900
And there's a couple of different ways that you can do
1127
00:35:20,900 --> 00:35:22,220
this. For example,
1128
00:35:22,220 --> 00:35:23,960
if you had like your contact page or something,
1129
00:35:23,960 --> 00:35:26,390
I like to give people the option that has the least
1130
00:35:26,390 --> 00:35:27,320
barrier to entry.
1131
00:35:27,320 --> 00:35:28,160
Just because,
1132
00:35:28,460 --> 00:35:28,760
you know,
1133
00:35:28,760 --> 00:35:30,530
if we have say you want your first,
1134
00:35:30,950 --> 00:35:32,720
like part of the process is for them to book a
1135
00:35:32,720 --> 00:35:33,230
call. Right.
1136
00:35:33,470 --> 00:35:34,940
But what if I come to your website and I'm like,
1137
00:35:34,970 --> 00:35:36,320
I don't know if I want to hop on a call
1138
00:35:36,320 --> 00:35:36,890
with this person.
1139
00:35:36,940 --> 00:35:38,610
Right. And when we talk about calls,
1140
00:35:38,850 --> 00:35:41,010
people don't necessarily want to hop on the phone as much
1141
00:35:41,010 --> 00:35:43,680
anymore. And that is a millennial thing.
1142
00:35:43,680 --> 00:35:45,030
When we're talking about statistics,
1143
00:35:45,720 --> 00:35:47,670
that is something that they don't really want to hop on
1144
00:35:47,670 --> 00:35:47,940
the phone.
1145
00:35:47,940 --> 00:35:49,860
They just want like immediate responses.
1146
00:35:50,100 --> 00:35:51,720
Right. So anyways,
1147
00:35:52,470 --> 00:35:53,730
and now I just lost my train of thought,
1148
00:35:54,990 --> 00:35:56,700
Okay, what's the call to action.
1149
00:35:56,910 --> 00:35:58,530
So in the contact forms,
1150
00:35:58,800 --> 00:36:02,070
Yes. So I'm giving them the option to take whatever is
1151
00:36:02,070 --> 00:36:02,760
the least,
1152
00:36:02,790 --> 00:36:03,000
you know,
1153
00:36:03,000 --> 00:36:03,720
barrier to entry.
1154
00:36:03,720 --> 00:36:05,070
And when I talk about barrier to entry,
1155
00:36:05,070 --> 00:36:05,610
it's just,
1156
00:36:05,760 --> 00:36:08,510
what is the simplest way to get them to take the
1157
00:36:09,110 --> 00:36:11,760
bit of action or commitment or anything like that.
1158
00:36:11,760 --> 00:36:14,100
So I like to have a really simple way for them
1159
00:36:14,100 --> 00:36:16,920
to reach out to you or get started and things like
1160
00:36:16,920 --> 00:36:18,720
that. But so on your contact page,
1161
00:36:18,720 --> 00:36:19,980
if you do have a contact form,
1162
00:36:20,070 --> 00:36:23,160
keeping it really basic and simple on that contact form that
1163
00:36:23,430 --> 00:36:24,090
initial one,
1164
00:36:24,420 --> 00:36:25,620
but then also giving them like,
1165
00:36:25,620 --> 00:36:26,970
Hey, if you're ready to get started.
1166
00:36:27,240 --> 00:36:29,130
Yeah. Book a call with me and here's this.
1167
00:36:29,130 --> 00:36:31,320
But if you have any questions prior,
1168
00:36:31,620 --> 00:36:33,120
and you're not quite ready to hop on a call,
1169
00:36:33,120 --> 00:36:35,640
giving them a secondary option is such a good idea.
1170
00:36:35,850 --> 00:36:38,010
But so focusing more on the,
1171
00:36:38,280 --> 00:36:41,520
which does might seem a little bit counter-productive because we're not
1172
00:36:41,520 --> 00:36:41,820
just like,
1173
00:36:41,820 --> 00:36:42,120
all right,
1174
00:36:42,210 --> 00:36:42,720
call, call,
1175
00:36:42,720 --> 00:36:45,990
call, but you're allowing them to,
1176
00:36:46,230 --> 00:36:46,500
you know,
1177
00:36:46,650 --> 00:36:47,880
say they have questions first.
1178
00:36:47,880 --> 00:36:52,170
You're you're you don't want a huge barrier to entry unless
1179
00:36:52,170 --> 00:36:54,030
you're like really high in demand.
1180
00:36:54,030 --> 00:36:56,490
And you're like taking applications and like that whole,
1181
00:36:57,210 --> 00:36:57,960
that whole thing,
1182
00:36:57,960 --> 00:36:58,620
like, you know,
1183
00:36:58,620 --> 00:37:01,230
we're trying to get people in the door and by having
1184
00:37:01,230 --> 00:37:02,640
your onboarding system,
1185
00:37:02,670 --> 00:37:05,700
like working for you after that contact form,
1186
00:37:05,700 --> 00:37:10,230
you can still have like clients be funneled so that you're
1187
00:37:10,230 --> 00:37:11,910
not, I think a lot of times,
1188
00:37:11,960 --> 00:37:13,410
like we don't want to get on the phone and like
1189
00:37:13,410 --> 00:37:15,210
waste our time with people that aren't the right fit.
1190
00:37:15,210 --> 00:37:15,780
Right? Like,
1191
00:37:16,560 --> 00:37:18,810
so you can still have your process be helping you with
1192
00:37:18,810 --> 00:37:21,000
that so that even if they reach out to you and
1193
00:37:21,000 --> 00:37:21,870
then they figure out,
1194
00:37:21,870 --> 00:37:22,140
all right,
1195
00:37:22,140 --> 00:37:24,090
this is way out of my budget.
1196
00:37:24,090 --> 00:37:27,660
Or I actually don't mesh with this person and that's actually
1197
00:37:27,660 --> 00:37:28,290
totally fine.
1198
00:37:28,290 --> 00:37:29,250
I know people kind of were like,
1199
00:37:29,280 --> 00:37:30,690
no, like I want to work with everybody,
1200
00:37:31,380 --> 00:37:32,940
but if you're not working with those people who aren't the
1201
00:37:32,940 --> 00:37:33,360
right fit,
1202
00:37:33,360 --> 00:37:35,130
like that's kind of where that can come into play.
1203
00:37:35,820 --> 00:37:37,500
And I think that's really important as well.
1204
00:37:37,500 --> 00:37:38,070
So you can,
1205
00:37:38,100 --> 00:37:40,140
even if you're still having them just fill out that contact
1206
00:37:40,140 --> 00:37:41,880
form, those next steps can help wean down.
1207
00:37:41,880 --> 00:37:44,190
So you're not just hopping on a call with like every
1208
00:37:44,190 --> 00:37:46,290
single person that comes in in the door.
1209
00:37:46,980 --> 00:37:50,460
Yeah. I try to tell students like that gives me heart
1210
00:37:50,460 --> 00:37:53,250
palpitations sometimes when you go to like their contact me page
1211
00:37:53,550 --> 00:37:54,060
and it's like,
1212
00:37:54,060 --> 00:37:55,380
they want like,
1213
00:37:55,410 --> 00:37:57,120
basically you're applying for a passport.
1214
00:37:57,120 --> 00:37:57,510
It's like,
1215
00:37:57,540 --> 00:37:57,810
all right,
1216
00:37:57,810 --> 00:38:00,330
I need your name and your address and this and that
1217
00:38:00,330 --> 00:38:01,350
and your dog and why.
1218
00:38:01,350 --> 00:38:03,210
And she was here and like,
1219
00:38:03,470 --> 00:38:04,620
like no names,
1220
00:38:05,220 --> 00:38:07,050
a way to get back in touch with them.
1221
00:38:07,050 --> 00:38:07,410
And like,
1222
00:38:07,410 --> 00:38:08,160
what's your question?
1223
00:38:08,220 --> 00:38:09,630
Like, make it really,
1224
00:38:09,630 --> 00:38:10,440
really easy.
1225
00:38:10,770 --> 00:38:12,600
I've even started putting on mine,
1226
00:38:12,600 --> 00:38:15,570
how they prefer me to get back to them with emails,
1227
00:38:15,900 --> 00:38:18,060
text, because you know,
1228
00:38:18,060 --> 00:38:19,650
my, my average,
1229
00:38:19,650 --> 00:38:20,400
I would say my,
1230
00:38:20,420 --> 00:38:23,100
my target market is usually thirties,
1231
00:38:23,100 --> 00:38:24,810
forties, fifties,
1232
00:38:25,110 --> 00:38:25,830
somewhere in there.
1233
00:38:25,830 --> 00:38:27,690
So like adult,
1234
00:38:27,990 --> 00:38:29,910
like in the main adult years,
1235
00:38:30,030 --> 00:38:32,790
but depending on where they are in that spectrum,
1236
00:38:32,970 --> 00:38:37,120
they have very different requests on how I reach them.
1237
00:38:37,450 --> 00:38:40,390
Right. So like my older clients might want a phone call
1238
00:38:40,720 --> 00:38:44,350
and my younger clients definitely don't and they might just be
1239
00:38:44,350 --> 00:38:45,280
fine with texts.
1240
00:38:45,310 --> 00:38:46,630
In which case I will,
1241
00:38:46,630 --> 00:38:49,960
like, I'm not going to text them everything that I possibly
1242
00:38:49,960 --> 00:38:51,370
have, but I'll just say,
1243
00:38:51,400 --> 00:38:51,760
you know,
1244
00:38:51,790 --> 00:38:52,930
Hey, I sent you an email,
1245
00:38:52,930 --> 00:38:53,380
but I sent him,
1246
00:38:53,380 --> 00:38:54,000
sent him a text,
1247
00:38:54,000 --> 00:38:54,280
let him know,
1248
00:38:54,310 --> 00:38:55,510
Hey, thanks so much for that.
1249
00:38:55,510 --> 00:38:56,230
I sent you an email,
1250
00:38:56,230 --> 00:38:57,430
just be on the lookout for it,
1251
00:38:58,780 --> 00:38:59,050
you know,
1252
00:38:59,050 --> 00:39:02,350
and it's just asking them how they'd like to get in
1253
00:39:02,350 --> 00:39:05,420
touch. So The simple thing can really just tailor the whole
1254
00:39:05,420 --> 00:39:07,130
experience. I like that.
1255
00:39:07,460 --> 00:39:09,950
Yeah. So then I keep track on my main client board
1256
00:39:09,950 --> 00:39:11,840
of how they prefer their communication.
1257
00:39:12,080 --> 00:39:12,590
So that way,
1258
00:39:12,590 --> 00:39:14,630
when it's like leading up to the shoot,
1259
00:39:15,050 --> 00:39:15,860
if it's something quick,
1260
00:39:15,980 --> 00:39:17,900
I can just pop them a text or shoot them an
1261
00:39:17,900 --> 00:39:18,650
email. So,
1262
00:39:18,650 --> 00:39:18,830
you know,
1263
00:39:18,830 --> 00:39:20,840
obviously I still have like a,
1264
00:39:20,870 --> 00:39:23,330
even for somebody that wants to communicate only in texts,
1265
00:39:23,330 --> 00:39:24,530
like we still schedule a call.
1266
00:39:24,530 --> 00:39:27,170
That's part of the experience to plan the shoot and plan
1267
00:39:27,170 --> 00:39:30,890
how they're going to view their images or joy them and
1268
00:39:30,890 --> 00:39:31,520
all that stuff.
1269
00:39:31,910 --> 00:39:35,420
But I know for the touch points in between how to
1270
00:39:35,420 --> 00:39:38,390
get in touch with them and it's very,
1271
00:39:38,390 --> 00:39:39,290
very helpful.
1272
00:39:39,920 --> 00:39:42,980
Yeah. It's all about that elevated client experience and kind of
1273
00:39:42,980 --> 00:39:44,060
meeting them where they're at,
1274
00:39:44,060 --> 00:39:44,450
which is,
1275
00:39:44,510 --> 00:39:46,520
which is really nice and realizing who your,
1276
00:39:46,880 --> 00:39:47,930
who your clients are.
1277
00:39:47,990 --> 00:39:48,680
And that's something that,
1278
00:39:48,680 --> 00:39:49,100
again, we,
1279
00:39:49,100 --> 00:39:49,430
you know,
1280
00:39:49,700 --> 00:39:51,260
going back to something you learn over time,
1281
00:39:51,260 --> 00:39:53,270
but you can kind of really tailor the experience to who
1282
00:39:53,270 --> 00:39:56,750
your clients are and what they prefer in terms of anything
1283
00:39:56,750 --> 00:39:58,010
but really communication.
1284
00:39:58,070 --> 00:40:00,680
But something else that to add onto that contact page,
1285
00:40:00,710 --> 00:40:02,030
that can be really helpful too,
1286
00:40:02,270 --> 00:40:03,920
as far as like who you're actually cause you don't,
1287
00:40:03,920 --> 00:40:06,170
again, you don't want to be wasting time getting inquiries.
1288
00:40:06,170 --> 00:40:07,010
That just don't make sense.
1289
00:40:07,010 --> 00:40:10,100
Like if you're just reaching out and they're just like price
1290
00:40:10,190 --> 00:40:10,790
or like what,
1291
00:40:10,850 --> 00:40:11,150
you know,
1292
00:40:11,210 --> 00:40:11,870
question mark.
1293
00:40:16,640 --> 00:40:17,720
And so that can kind of help.
1294
00:40:17,720 --> 00:40:18,110
We know,
1295
00:40:18,140 --> 00:40:21,530
but, but also adding to your contact page,
1296
00:40:21,830 --> 00:40:22,400
if you have,
1297
00:40:22,400 --> 00:40:22,740
you know,
1298
00:40:22,740 --> 00:40:22,990
you know,
1299
00:40:23,120 --> 00:40:23,750
general questions,
1300
00:40:23,750 --> 00:40:26,720
please be sure to review our FAQ page and things like
1301
00:40:26,720 --> 00:40:28,880
that to kind of help help again,
1302
00:40:30,080 --> 00:40:31,370
avoid unnecessary questions,
1303
00:40:31,370 --> 00:40:32,060
saving you time,
1304
00:40:32,060 --> 00:40:34,940
but then also give them clarity immediately and then they can
1305
00:40:34,940 --> 00:40:38,210
take that next step and actually be more productive with that
1306
00:40:38,210 --> 00:40:38,630
next step.
1307
00:40:39,110 --> 00:40:40,460
Yeah. That's fantastic.
1308
00:40:40,460 --> 00:40:42,230
And that saves you a lot of time on the call
1309
00:40:42,590 --> 00:40:45,960
too, of just yeah.
1310
00:40:45,960 --> 00:40:48,440
Having to answer all those extra questions and,
1311
00:40:48,710 --> 00:40:51,260
and people want those immediate responses,
1312
00:40:51,590 --> 00:40:52,610
no matter what the age,
1313
00:40:52,610 --> 00:40:56,120
I think everybody has now been trained to get things immediately.
1314
00:40:59,750 --> 00:41:00,080
All right.
1315
00:41:00,080 --> 00:41:04,820
So let's wrap this up with maybe some of your favorite
1316
00:41:05,090 --> 00:41:06,590
website platforms,
1317
00:41:06,590 --> 00:41:10,760
because I know one of them is Wix because you just
1318
00:41:10,760 --> 00:41:14,360
created a Wix 1 0 1 course inside the hair of
1319
00:41:14,360 --> 00:41:15,500
the dog academy.
1320
00:41:15,560 --> 00:41:16,880
That is everything.
1321
00:41:16,880 --> 00:41:20,480
Everybody needs to get started building their own custom website there.
1322
00:41:20,480 --> 00:41:21,860
And before we move on with that,
1323
00:41:21,860 --> 00:41:23,000
can you just clarify?
1324
00:41:23,000 --> 00:41:24,350
Cause it used to be,
1325
00:41:24,350 --> 00:41:25,430
I think when they very,
1326
00:41:25,430 --> 00:41:26,150
very first came out,
1327
00:41:26,150 --> 00:41:26,360
it was like,
1328
00:41:26,420 --> 00:41:27,320
oh, WIC site.
1329
00:41:27,320 --> 00:41:29,600
Cause it was just like this free website for everyone,
1330
00:41:29,990 --> 00:41:34,820
but they actually have a custom website on your own domain.
1331
00:41:34,850 --> 00:41:37,220
So it's like a legit website too.
1332
00:41:37,220 --> 00:41:38,210
It's not like my old,
1333
00:41:38,210 --> 00:41:38,990
my first website,
1334
00:41:38,990 --> 00:41:40,040
which was Nicole Begley,
1335
00:41:40,040 --> 00:41:48,350
photography.blogspot.com. No,
1336
00:41:48,350 --> 00:41:48,980
that's great.
1337
00:41:48,980 --> 00:41:50,990
Yeah. This has really evolved and they've,
1338
00:41:51,050 --> 00:41:53,330
they've done a lot to really improve their platform.
1339
00:41:53,330 --> 00:41:54,860
And the reason why I love it so much,
1340
00:41:54,860 --> 00:41:57,020
just because it's so easy to use,
1341
00:41:57,020 --> 00:41:59,870
especially for people who are kind of either DIY in their
1342
00:41:59,870 --> 00:42:02,360
website or perhaps they just want to be able to maintain
1343
00:42:02,360 --> 00:42:04,760
their website on their own moving forward after they get it
1344
00:42:04,760 --> 00:42:06,620
designed by somebody else or use a template.
1345
00:42:07,220 --> 00:42:07,580
But yeah,
1346
00:42:07,580 --> 00:42:09,530
with Wix now you can use templates,
1347
00:42:09,770 --> 00:42:11,240
you can build a website from scratch.
1348
00:42:11,270 --> 00:42:12,650
You, you have your own domain,
1349
00:42:12,650 --> 00:42:13,550
everything's connected,
1350
00:42:13,640 --> 00:42:13,940
you know,
1351
00:42:13,940 --> 00:42:15,950
similar to other platforms and things like that.
1352
00:42:16,790 --> 00:42:19,430
And I'm a big believer in every,
1353
00:42:19,490 --> 00:42:19,700
you know,
1354
00:42:19,700 --> 00:42:20,720
it depends on your business,
1355
00:42:20,720 --> 00:42:21,710
what website platform,
1356
00:42:21,710 --> 00:42:23,930
like, it's not like I'm saying every single bit like pet
1357
00:42:23,930 --> 00:42:25,220
business needs to be on Wix.
1358
00:42:25,490 --> 00:42:26,420
Absolutely not.
1359
00:42:26,930 --> 00:42:27,710
It just depends on,
1360
00:42:27,710 --> 00:42:27,980
you know,
1361
00:42:27,980 --> 00:42:31,250
what your priorities are and preferences and all of that kind
1362
00:42:31,250 --> 00:42:31,610
of stuff.
1363
00:42:31,640 --> 00:42:35,180
But I've done a lot of research when I did get
1364
00:42:35,180 --> 00:42:39,560
into the website design space and Google themselves has said that
1365
00:42:39,560 --> 00:42:43,040
the content itself is more important than the platform that you're
1366
00:42:43,040 --> 00:42:44,540
actually using on your website.
1367
00:42:44,870 --> 00:42:45,980
So when it comes to that,
1368
00:42:45,980 --> 00:42:46,220
it's like,
1369
00:42:46,220 --> 00:42:48,500
okay then which 1:00 AM I actually going to be able
1370
00:42:48,500 --> 00:42:50,720
to use and maintain moving forward,
1371
00:42:50,720 --> 00:42:52,250
if you can hire someone like you,
1372
00:42:52,250 --> 00:42:52,510
can you,
1373
00:42:52,550 --> 00:42:52,880
you know,
1374
00:42:52,880 --> 00:42:54,170
do WordPress or if you know,
1375
00:42:54,170 --> 00:42:56,060
or if you're really techie or anything like that.
1376
00:42:56,060 --> 00:42:58,670
But if you just want a simple platform that you can
1377
00:42:58,670 --> 00:43:00,770
maintain and upload your own content and blog posts to like,
1378
00:43:00,800 --> 00:43:02,510
look, Wix is such a great option.
1379
00:43:03,020 --> 00:43:06,440
Yeah. I definitely recommend for people starting out that they look
1380
00:43:06,440 --> 00:43:09,020
at like the Wix Squarespace options because,
1381
00:43:09,560 --> 00:43:12,050
and WordPress is a freaking beast.
1382
00:43:12,290 --> 00:43:14,780
And back when I moved to WordPress,
1383
00:43:14,780 --> 00:43:15,470
so gosh,
1384
00:43:16,160 --> 00:43:19,400
20 13,
1385
00:43:19,400 --> 00:43:19,610
20 14,
1386
00:43:19,610 --> 00:43:20,840
it's been a long time.
1387
00:43:20,840 --> 00:43:23,060
All these other options didn't really exist.
1388
00:43:23,060 --> 00:43:23,570
Like I said,
1389
00:43:23,570 --> 00:43:24,320
Wix, at that point it was just like,
1390
00:43:24,320 --> 00:43:26,330
Hey, here's our free dot Wix website.
1391
00:43:26,980 --> 00:43:29,420
It didn't have nearly the functionality that does now,
1392
00:43:29,840 --> 00:43:33,350
but I recently moved my hair of the dog stolen WordPress,
1393
00:43:33,350 --> 00:43:37,160
but I recently moved my photography website to Squarespace last year.
1394
00:43:37,670 --> 00:43:40,790
And it is so nice not having to think about updating
1395
00:43:40,790 --> 00:43:43,460
plugins and worried every time I update something that I'm going
1396
00:43:43,460 --> 00:43:46,970
to break something on the site because it's all hosted and
1397
00:43:46,970 --> 00:43:50,600
truly the price of it is the same as doing WordPress
1398
00:43:50,600 --> 00:43:51,290
because WordPress,
1399
00:43:51,290 --> 00:43:53,480
you have to pay for the hosting where the hosting is
1400
00:43:53,480 --> 00:43:55,460
included with your Wix or Squarespace.
1401
00:43:55,460 --> 00:43:59,570
So it's really about the same cost and oh my gosh,
1402
00:43:59,600 --> 00:44:02,780
it is so much easier to not have to worry about
1403
00:44:02,780 --> 00:44:05,360
that because we're photographers,
1404
00:44:05,540 --> 00:44:09,200
not website designers or really website developers at that point.
1405
00:44:09,200 --> 00:44:10,190
Cause we're not even designing,
1406
00:44:10,190 --> 00:44:11,360
we're just making it work.
1407
00:44:12,230 --> 00:44:12,980
Right. Exactly.
1408
00:44:12,980 --> 00:44:13,850
Yeah. We've had a lot of it.
1409
00:44:13,850 --> 00:44:17,420
Cause we do WordPress sites for custom WordPress sites for clients
1410
00:44:17,420 --> 00:44:17,810
as well.
1411
00:44:17,810 --> 00:44:19,940
And, and we have run into issues where someone's like,
1412
00:44:19,940 --> 00:44:23,090
I tried to edit something and like something like something just
1413
00:44:23,330 --> 00:44:25,550
completely messed up with WordPress.
1414
00:44:25,640 --> 00:44:27,770
So if we go in and kind of help them,
1415
00:44:27,770 --> 00:44:28,310
whereas Wix,
1416
00:44:28,320 --> 00:44:30,230
like I've never run into that issue.
1417
00:44:31,920 --> 00:44:32,900
Nice. Awesome.
1418
00:44:32,900 --> 00:44:33,890
Well, Mikaela,
1419
00:44:33,890 --> 00:44:36,460
this has been such a great conversation.
1420
00:44:36,460 --> 00:44:38,500
Thank you so much for being here.
1421
00:44:38,500 --> 00:44:41,300
You guys could find her a WIC site and the hair
1422
00:44:41,300 --> 00:44:42,510
of the dog academy.
1423
00:44:42,510 --> 00:44:44,780
If you guys want to join our academy,
1424
00:44:44,780 --> 00:44:50,380
www.hairofthedogacademy.com/academy to go straight to the information page on that.
1425
00:44:50,380 --> 00:44:51,220
But Mikaela,
1426
00:44:51,220 --> 00:44:54,540
if they want to find more information from you and how
1427
00:44:54,540 --> 00:44:55,680
you can help them,
1428
00:44:55,800 --> 00:44:56,970
let us know where we can find you.
1429
00:44:57,420 --> 00:44:59,820
Yeah. So everything is actually a simple,
1430
00:44:59,820 --> 00:45:01,560
it's all at pet marketing unleashed.
1431
00:45:01,590 --> 00:45:02,220
Everything is.
1432
00:45:02,220 --> 00:45:03,540
So my website is pet marketing,
1433
00:45:03,540 --> 00:45:07,290
unleashed.com. You can find me on Instagram at pet marketing unleashed.
1434
00:45:07,500 --> 00:45:11,040
I also do have a Facebook group for pet industry businesses.
1435
00:45:11,280 --> 00:45:14,040
It's called unleashed pet preneurs that you can search on Facebook,
1436
00:45:14,310 --> 00:45:17,010
but all of that information is directly on my Instagram and
1437
00:45:17,010 --> 00:45:18,390
on my website as well,
1438
00:45:18,390 --> 00:45:20,460
if they would like to join the community.
1439
00:45:21,000 --> 00:45:22,110
Cool. Excellent.
1440
00:45:22,140 --> 00:45:22,890
Yeah. Go check it out.
1441
00:45:22,890 --> 00:45:25,830
Mikayla has got all sorts of great information and thank you
1442
00:45:25,830 --> 00:45:27,420
again for being here with us.
1443
00:45:27,420 --> 00:45:30,060
This was a great conversation and I think people really find
1444
00:45:30,060 --> 00:45:30,600
it helpful.
1445
00:45:31,260 --> 00:45:31,980
Thanks for your time.
1446
00:45:33,630 --> 00:45:35,820
If you enjoy this podcast episode,
1447
00:45:35,820 --> 00:45:39,210
go ahead and take a screenshot of this episode on your
1448
00:45:39,210 --> 00:45:42,660
phone and posted up there on your Instagram stories and be
1449
00:45:42,660 --> 00:45:46,320
sure to tag us at hair of the dog academy.
1450
00:45:46,650 --> 00:45:50,220
And we would just love to see how you're listening and
1451
00:45:50,220 --> 00:45:51,330
a full disclosure.
1452
00:45:51,480 --> 00:45:54,900
Sometimes we just like to give away a little pet photographer
1453
00:45:54,900 --> 00:45:58,740
swag in the form of hair of the dog t-shirts and
1454
00:45:58,740 --> 00:46:01,590
sweatshirts. So what are you waiting for?
1455
00:46:01,890 --> 00:46:05,010
Go ahead and share that screenshot of this episode.
1456
00:46:05,280 --> 00:46:07,410
And don't forget to tag us at hair of the dog
1457
00:46:07,410 --> 00:46:09,570
academy. And while you're there,
1458
00:46:10,020 --> 00:46:12,300
maybe you want to jump on over to our account and
1459
00:46:12,300 --> 00:46:15,510
see what we're up to on the gram would love to
1460
00:46:15,510 --> 00:46:16,200
connect with you.
1461
00:46:16,410 --> 00:46:18,630
Thanks for listening to the hair of the dog podcast.
1462
00:46:18,750 --> 00:46:20,940
This was episode number 131.
1463
00:46:21,330 --> 00:46:23,220
If you want to check out the show notes for access
1464
00:46:23,220 --> 00:46:25,110
to any of the resources that we've mentioned,
1465
00:46:25,380 --> 00:46:30,210
simply go to www.hairofthedogacademy.com/
1466
00:46:30,210 --> 00:46:33,090
1 3 1.
1467
00:46:33,090 --> 00:46:36,840
Thanks for listening to this episode of hair of the dog
1468
00:46:36,840 --> 00:46:38,520
podcast. If you enjoyed this show,
1469
00:46:38,520 --> 00:46:40,320
please take a minute to leave a review.
1470
00:46:40,320 --> 00:46:41,640
And while you're there,
1471
00:46:41,640 --> 00:46:42,840
don't forget to subscribe.
1472
00:46:42,840 --> 00:46:44,700
So you don't miss our upcoming episodes.
1473
00:46:45,180 --> 00:46:45,900
One last thing,
1474
00:46:46,320 --> 00:46:48,990
if you are ready to dive into more resources,
1475
00:46:49,260 --> 00:46:54,660
head over to our website@wwwdothairofthedogacademy.com.
1476
00:46:54,990 --> 00:46:58,200
Thanks for being a part of this pet photography community.