135 - How do you create a personal connection with potential new clients, when their inboxes are overflowing and they're unlikely to answer the phone? According to Australian photographer and podcast host Andrew Hellmich, the secret to standing out is video.
In this engaging episode, Andrew shares a long list of ideas, resources, and insider tricks for using video to boost your business. And don't worry—his ideas are as simple to execute as they are brilliant. Leave your DSLR on the shelf, and start leveraging the power of quick-and-easy videos to fill your calendar.
What To Listen For:
After listening to this episode, there's no doubt you'll be convinced of the value of using video. But if you're feeling awkward or unsure about the execution side, you'll want to join Andrew's Daily Vlog Challenge. It's a safe space for getting comfy with video, and you'll be amazed at how much you'll improve in just 21 days!
Resources From This Episode:
JOIN THE PARTY:
135 - How do you create a personal connection with potential new clients, when their inboxes are overflowing and they're unlikely to answer the phone? According to Australian photographer and podcast host Andrew Hellmich, the secret to standing out is video.
In this engaging episode, Andrew shares a long list of ideas, resources, and insider tricks for using video to boost your business. And don't worry—his ideas are as simple to execute as they are brilliant. Leave your DSLR on the shelf, and start leveraging the power of quick-and-easy videos to fill your calendar.
What To Listen For:
After listening to this episode, there's no doubt you'll be convinced of the value of using video. But if you're feeling awkward or unsure about the execution side, you'll want to join Andrew's Daily Vlog Challenge. It's a safe space for getting comfy with video, and you'll be amazed at how much you'll improve in just 21 days!
Resources From This Episode:
JOIN THE PARTY:
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Welcome to the hair of the dog podcast.
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I'm your host,
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Nicole Begley.
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And today we are pulling back deep into the archives to
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bring back episode number 45,
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using video to book more clients with Andrew Hellmich.
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This is a great conversation.
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And you guys,
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it's only gotten more relevant today.
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The rise of video is here to stay.
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More. People are searching on mobile.
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More people are so busy.
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The getting in touch via phone is challenging,
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and this video creates an instant connection with potential clients and
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Andrew. And I have a great conversation in which we talk
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about all sorts of unique ways to start to utilize video
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in your business.
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And I promise it's not scary.
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I know it seems scary,
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but just like any new thing,
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it's scary when we start,
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because we don't know.
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And then we start to do it.
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We get more comfortable and pretty soon you're going to be
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making videos all over the place.
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So just get started.
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And how you get started is you start off listening to
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this episode,
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Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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All right,
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everybody. Welcome back.
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As I mentioned,
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this is an archived episode.
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We're pulling it back.
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It was originally episode number 45.
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If you haven't listened to it since then,
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or if you've never listened to it,
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I highly recommend you go through it again.
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There are some gold nuggets in here.
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Now, the reason for the throwback Tuesday as were,
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is because I am currently out in beautiful lake Tahoe,
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teaching hound vision with my friend,
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Kaylee Greer from dog breath photography,
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and we're having a blast.
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And I was just unable to get a brand new episode
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in here.
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But you guys,
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like I said,
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even if you listen to this episode in the past,
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it pays to listen to this episode again,
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because Andrew is a genius and there is so much good
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information in here.
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In the meantime,
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if you're listening to this on the day,
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this is released,
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which is March 22nd.
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Make sure you jump on over to the Instagram and check
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out hashtag hound vision.
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You can see behind the scenes of all of the awesomeness,
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all the puppies,
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all the mountains,
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all the camaraderie.
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It's going to be so much fun.
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You can follow along at home.
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And if you're feeling a little FOMO,
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don't worry because I've got you covered.
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We still have a seat or two open for bark Lander,
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which is going to be in Scotland in may.
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And it's going to be,
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I mean,
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I don't want to say even more incredible because they're so
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unique and incredible in their own way,
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but we're basically staying and like this,
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I guess it's a castle.
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I mean,
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it's anything that's 13 bedrooms not considered a castle.
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That is my question for you.
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It is absolutely beautiful.
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We're going to have an incredible chef.
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We're going to be photographing dogs in,
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you know,
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ruins and beautiful walks and green grasses and all of the
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things that make Scotland.
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So beautiful.
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So jump on over to pet photography,
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retreats.com, come join us.
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And in the meantime,
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I'll stop blabbering and we will get back onto the show
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with our previously recorded interview with Andrew.
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Enjoy, Hey everybody.
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Welcome back to the hair of the dog podcast.
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I'm Nicole Begley and I am so excited that you are
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here with us.
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Again. I can't believe we are almost done with 2020,
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who is with me that they are ready to say goodbye,
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2020. Hello,
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2021. So today's podcast is going to be a great way
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to start your 2021 with some new ways to incorporate video
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into your business.
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Now, before you say,
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oh my gosh,
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Nicole, I don't want to be in video.
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No way,
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no way.
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Keep that video away from me.
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I like to be behind the camera,
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not in front of it.
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Well, I've got news for you.
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You guys,
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we run personal brands.
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We need to be the face of our business.
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And to do that,
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we need to be in front of the camera sometimes.
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And the best way to book more clients is to make
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a connection with those clients.
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And we're getting to the point where getting people from your
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website onto the phone,
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which has been kind of the best way to convert people
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for quite a long time.
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And the photography industry is becoming more and more challenging.
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People are busy.
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People don't want to stop to pick up the phone.
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People don't want to commit to coming in for a consultation
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without knowing all the details.
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But using video is a great way to bridge that gap,
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to make that connection,
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to help more inquiries,
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take more steps with your business and get them to take
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that next step of meeting you or talking to you so
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that you can book them in.
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And as client now,
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we're not just talking to inquiries,
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even though that is super helpful and something we all can
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use, especially heading into a new year.
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We're also talking about how in two's video in a numerous
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other ways that will help you grow your business from outreach
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to other potential partner businesses that you might want to co-market
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with, to social media,
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to YouTube,
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to SEO,
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really weren't covered at all in this podcast.
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So you definitely want to stick around and actually you really,
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really, really want to stick around to the end because Andrew
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is super generous and is giving away five spots to something
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really awesome.
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I don't want to let the cat out of the bag.
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Now you're going to have to stick around till the end
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to find out,
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but you can win a seat one to five and it's
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going to be awesome and you're going to love it.
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So stay tuned and enjoy.
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Hey, everybody,
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Nicole here from hair of the dog.
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And I have a super special guest with me all the
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way from Australia.
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I have Andrew helmets from PhotoBiz exposed with us.
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So welcome Andrew to the hair of the dog podcast.
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Hi Nicole.
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Thanks for having me.
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I'm excited to do this.
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Yeah, yeah,
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me too.
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I'm super excited to have you here.
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And today we're going to be talking a little bit about
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video and how,
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how awesome that is to start to work into our business
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and the benefits.
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But before we dive into that,
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Andrew, tell us a little bit about you,
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where you're from,
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what you do,
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all that good stuff,
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just in case people haven't heard of you yet.
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Sure. Yeah.
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I'm going to Australian based wedding and portrait photographer.
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I've been in business for over 20 years with my wife,
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Linda, we've had two studios at one stage,
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multiple shooters,
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and we're sort of brought it back to more a home-based
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business now.
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And I started PhotoBiz X,
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which is an interview based business focused podcast for photographers about
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seven years ago.
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We're up to episode I think 350 something.
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And yeah,
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I love what I get to do.
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And yeah,
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talking to people like,
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yo, you've been on the show as well.
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And you're hearing,
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hearing some great business advice and sharing that with listens to
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that. Yeah.
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We'll have to link that up into the podcast.
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And I know you just had my good friend Craig on
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recently from New Zealand,
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Craig Turner,
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Bullock. Yeah.
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And all sorts of good stuff on that podcast.
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You guys definitely want to check that out for sure.
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But yeah.
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Let's talk a little bit about video.
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Like I guess what are the benefits of video?
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Why, why do us as photographers even care about video,
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especially when we're saying we should be on the video and
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everyone's hiding under their desk right now.
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Yeah. So just to be a hundred percent clear,
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the videos that we're talking about is actually getting the photographer,
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the listener on video,
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talking to their prospective client.
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And I think already some people are like,
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whoa, that's scary.
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Most photographers like being behind the camera.
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But I think what we're all striving to do as photographers
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and people in business is to get known in our local
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area, be seen as the local expert photographer or dog or
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pet photographer and to make a connection with our clients and
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what I do find Nicole.
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And I'm sure you've found the same thing is once we
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actually get in front of a client,
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that's when we make a connection.
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Usually that's when the client books that's when we,
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you know,
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we have a great time in the session,
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the sale goes well,
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but it's,
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it's just that initial connection.
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We need to get that happening,
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I guess,
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faster or more quickly than I don't want to say AF
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competitors, but other dog photographers,
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let's be the person to make that connection.
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Yeah. I just mentioned this really quick before we started in,
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it comes up here is just like the,
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I think the biggest pain point for most boutique photography businesses
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right now.
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Cause we know like,
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Hey, you don't want to just plaster your prices all over
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your website.
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You want people to call you,
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you want to get in touch with them.
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You want to explain your value and all of that stuff.
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But getting people on the phone in 2020,
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even though we're all working from home is harder than ever,
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but so important.
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So this little video option becomes such an incredible way to
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start to make that connection in a way that you know,
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that, that we just really need to,
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because then people start to make that connection with you and
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then getting them on the phone becomes a heck of a
259
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lot easier to,
260
00:09:06,160 --> 00:09:08,730
to move forward to hopefully book your services.
261
00:09:08,760 --> 00:09:09,060
Yeah. Yeah.
262
00:09:09,150 --> 00:09:11,520
I, I agree a hundred percent and as a,
263
00:09:11,610 --> 00:09:13,650
primarily a wedding photographer for the 20 years,
264
00:09:13,650 --> 00:09:14,400
I, like I said,
265
00:09:14,460 --> 00:09:16,170
I found that once I had the couple in front of
266
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me, there was a connection we could relate.
267
00:09:19,050 --> 00:09:22,980
They saw me and they booked the time.
268
00:09:23,130 --> 00:09:24,720
So that's So yeah,
269
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that's it.
270
00:09:25,050 --> 00:09:25,950
That happens for me too.
271
00:09:25,950 --> 00:09:29,070
If I can get a prospective client on the phone or
272
00:09:29,070 --> 00:09:31,260
if I can get them to gosh,
273
00:09:31,260 --> 00:09:33,510
especially before the land of COVID,
274
00:09:33,540 --> 00:09:37,410
we would sometimes do a in-person I'd offer the ability for
275
00:09:37,410 --> 00:09:40,170
them to come in and do an in-person consultation prior.
276
00:09:40,380 --> 00:09:42,540
And if they did that a hundred percent booked,
277
00:09:42,540 --> 00:09:45,210
but getting them even just getting them on the phone,
278
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it's become,
279
00:09:45,750 --> 00:09:47,850
I think so much harder than when I first started in
280
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business 10 years ago.
281
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Just because people are so much busier.
282
00:09:50,640 --> 00:09:52,650
Yeah. And I always hear too from,
283
00:09:52,650 --> 00:09:54,450
from younger photographers than me.
284
00:09:54,690 --> 00:09:55,890
And I'm not saying I'm old,
285
00:09:56,790 --> 00:09:57,720
I'm a younger photographers.
286
00:09:58,200 --> 00:09:59,790
I say that almost afraid of the phone.
287
00:09:59,820 --> 00:10:01,230
They don't want to use the phone.
288
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Then they tell them,
289
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they tell me that their clients don't want to use the
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phone to video.
291
00:10:05,520 --> 00:10:07,770
Like it is the easiest way,
292
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the most relaxed way to get your face in front of
293
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the client,
294
00:10:10,530 --> 00:10:11,720
show off your personalities,
295
00:10:11,720 --> 00:10:12,990
show off your smile,
296
00:10:13,170 --> 00:10:14,130
show off your humor.
297
00:10:14,160 --> 00:10:15,630
If you have any and,
298
00:10:15,960 --> 00:10:16,770
and make a connection.
299
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Yeah, I love it.
300
00:10:18,540 --> 00:10:19,020
I love it.
301
00:10:19,020 --> 00:10:20,820
So for our listeners that are at home,
302
00:10:20,820 --> 00:10:23,460
like quaking in their boots right now and maybe thinking like,
303
00:10:23,490 --> 00:10:23,940
oh man,
304
00:10:23,940 --> 00:10:24,180
I mean,
305
00:10:24,180 --> 00:10:25,890
my camera does video,
306
00:10:25,890 --> 00:10:28,140
but I don't even know where to start,
307
00:10:28,380 --> 00:10:30,120
which I don't know about you.
308
00:10:30,300 --> 00:10:34,350
But whenever I do Facebook lives in my group or heck
309
00:10:34,380 --> 00:10:39,690
even recorded videos for challenges and even some of my content
310
00:10:39,690 --> 00:10:41,160
and the hair of the dog academy,
311
00:10:41,400 --> 00:10:42,420
I use the sucker right here,
312
00:10:42,420 --> 00:10:44,820
this phone cause these,
313
00:10:44,820 --> 00:10:48,480
these iPhones and any newer phone has a pretty decent camera
314
00:10:48,480 --> 00:10:48,900
on it.
315
00:10:49,020 --> 00:10:52,650
So are you recommending people use that too?
316
00:10:52,650 --> 00:10:55,680
They have to set up like this whole big system.
317
00:10:55,770 --> 00:10:57,870
What do you recommend for creating some good video?
318
00:10:58,080 --> 00:10:59,880
The whole idea is this is really easy.
319
00:10:59,880 --> 00:11:01,080
So for me personally,
320
00:11:01,100 --> 00:11:04,570
I'm recording video email replies to,
321
00:11:04,570 --> 00:11:05,790
to subscribers,
322
00:11:05,820 --> 00:11:06,990
to client inquiries.
323
00:11:07,020 --> 00:11:08,280
I'm doing this daily.
324
00:11:08,460 --> 00:11:09,810
So it's got to be super easy.
325
00:11:09,840 --> 00:11:12,120
So bone is a great solution for me.
326
00:11:12,360 --> 00:11:14,820
And even easiest solution is my webcam.
327
00:11:14,850 --> 00:11:16,380
So you can use the one on your laptop.
328
00:11:16,650 --> 00:11:19,500
I'm using a Logitech HD webcam.
329
00:11:19,560 --> 00:11:20,550
They're not expensive.
330
00:11:20,730 --> 00:11:22,710
So I know that when I'm sitting at my desk here,
331
00:11:22,710 --> 00:11:24,180
where I work and do my editing,
332
00:11:24,540 --> 00:11:28,140
I can just click record and bang the videos done for
333
00:11:28,140 --> 00:11:32,310
me and I a title to be transparent here.
334
00:11:32,340 --> 00:11:34,770
I do have a nice video light next to me,
335
00:11:34,870 --> 00:11:37,380
which just buys into the white wall in front of me.
336
00:11:37,530 --> 00:11:39,120
I've got some nice lighting on my face,
337
00:11:39,150 --> 00:11:40,440
but it's nothing expensive.
338
00:11:40,440 --> 00:11:41,490
It's not fancy.
339
00:11:41,700 --> 00:11:43,680
You don't need to have extra lighting,
340
00:11:43,680 --> 00:11:45,750
but you do want to be reasonably well lit and have
341
00:11:45,750 --> 00:11:46,080
good audio.
342
00:11:46,080 --> 00:11:46,950
Yeah, yeah.
343
00:11:46,970 --> 00:11:49,290
Yeah. I always tell people at least like just face the
344
00:11:49,290 --> 00:11:52,560
window, fairly close to a decent window.
345
00:11:52,830 --> 00:11:54,460
Usually have some nice light on your face.
346
00:11:54,490 --> 00:11:56,590
I have no light on me right now because we are
347
00:11:57,100 --> 00:11:59,230
having another remnant from,
348
00:11:59,260 --> 00:11:59,770
oh my gosh,
349
00:11:59,800 --> 00:12:00,460
there's so many,
350
00:12:00,460 --> 00:12:03,880
so many hurricanes that hit the Southeast United States this year
351
00:12:03,880 --> 00:12:06,370
and they just all like come up through here once they're
352
00:12:06,370 --> 00:12:07,270
done and now it's just rain.
353
00:12:07,270 --> 00:12:09,100
So it's just great and yucky out today,
354
00:12:09,100 --> 00:12:09,880
but that's okay.
355
00:12:10,060 --> 00:12:10,600
That's all right.
356
00:12:10,600 --> 00:12:12,610
We don't actually need this video cause it's a podcast.
357
00:12:14,950 --> 00:12:15,340
So yeah.
358
00:12:15,340 --> 00:12:21,430
So where would maybe our pet photographers think about starting or
359
00:12:21,430 --> 00:12:23,770
like what's an easy way to get started?
360
00:12:23,950 --> 00:12:25,080
Kind of give them some,
361
00:12:25,080 --> 00:12:25,990
some tips there.
362
00:12:26,110 --> 00:12:26,830
Okay. For sure.
363
00:12:26,860 --> 00:12:28,360
So I would,
364
00:12:28,480 --> 00:12:30,460
I would encourage any listener to,
365
00:12:30,460 --> 00:12:32,980
to give email replies or try first.
366
00:12:33,160 --> 00:12:33,640
You can,
367
00:12:33,640 --> 00:12:34,060
like you said,
368
00:12:34,080 --> 00:12:34,660
use your phone.
369
00:12:34,690 --> 00:12:35,920
If you do have a webcam,
370
00:12:35,950 --> 00:12:36,970
one of the easiest ways,
371
00:12:37,000 --> 00:12:38,800
and then the free ways to do this is to use
372
00:12:38,800 --> 00:12:39,730
a plugin,
373
00:12:39,750 --> 00:12:41,320
a Chrome plugin called loom,
374
00:12:41,470 --> 00:12:42,250
which is free.
375
00:12:42,600 --> 00:12:44,770
You basically open a,
376
00:12:44,790 --> 00:12:46,930
a tab in your Chrome browser.
377
00:12:47,080 --> 00:12:48,430
You click record.
378
00:12:48,520 --> 00:12:50,170
And the beauty of this is you can,
379
00:12:50,200 --> 00:12:53,020
you can be full screen or you can show people parts
380
00:12:53,020 --> 00:12:53,770
of your website.
381
00:12:53,770 --> 00:12:55,750
If you want to show them something specific,
382
00:12:55,750 --> 00:12:58,540
maybe it's a blog post that is related to their breed
383
00:12:58,540 --> 00:13:00,880
of dog to the location they want to photograph.
384
00:13:01,030 --> 00:13:03,190
So you don't have to be full screen if that totally
385
00:13:03,190 --> 00:13:03,910
scares you.
386
00:13:04,190 --> 00:13:06,040
But I would encourage you to put your face on the
387
00:13:06,040 --> 00:13:08,920
screen, click record and answer the email.
388
00:13:08,980 --> 00:13:10,990
And you don't go into a lot of detail.
389
00:13:10,990 --> 00:13:12,130
This is more of an introduction.
390
00:13:12,130 --> 00:13:12,430
You can,
391
00:13:12,490 --> 00:13:15,610
you can just have 30 seconds to one minute video recording,
392
00:13:15,820 --> 00:13:19,480
introducing yourself and then include extra detail in the actual body
393
00:13:19,480 --> 00:13:20,080
of the email.
394
00:13:20,110 --> 00:13:21,460
If you don't want to talk for too long,
395
00:13:21,490 --> 00:13:22,930
because you want to keep these short and snappy.
396
00:13:23,050 --> 00:13:24,070
Yep. I love it.
397
00:13:24,100 --> 00:13:25,630
Yeah. A loom is fantastic.
398
00:13:25,630 --> 00:13:28,210
It's L O M for any of you guys out there
399
00:13:28,210 --> 00:13:28,720
and yeah,
400
00:13:28,720 --> 00:13:29,500
it's free.
401
00:13:29,830 --> 00:13:32,560
Your face is little in the corner if you have,
402
00:13:32,590 --> 00:13:32,950
you know,
403
00:13:32,950 --> 00:13:35,110
if you're screen-sharing so you don't have to be like all
404
00:13:35,110 --> 00:13:36,010
scared about that,
405
00:13:37,030 --> 00:13:37,480
but yeah,
406
00:13:37,480 --> 00:13:38,500
it's a great thing.
407
00:13:38,500 --> 00:13:41,530
I know I've started doing that on some of my client
408
00:13:41,530 --> 00:13:45,010
inquiries. When I get a client inquiry I've been jumping on
409
00:13:45,010 --> 00:13:49,330
and I'm recording a loom video and I kind of want
410
00:13:49,330 --> 00:13:52,780
to I'm in the process of getting ready to redo my
411
00:13:52,780 --> 00:13:54,490
website because you know,
412
00:13:54,550 --> 00:13:55,420
cobbler's children,
413
00:13:55,420 --> 00:13:56,080
my website,
414
00:13:56,080 --> 00:13:58,750
like I helped so many other pet photographers with their websites,
415
00:13:58,750 --> 00:14:00,190
but my website is right now,
416
00:14:00,200 --> 00:14:02,470
like has not had any attention in quite some time.
417
00:14:02,890 --> 00:14:04,030
So it needs,
418
00:14:04,240 --> 00:14:05,260
it needs a little love,
419
00:14:05,560 --> 00:14:06,550
but you know,
420
00:14:06,550 --> 00:14:09,010
I'm thinking of even building in like my,
421
00:14:09,040 --> 00:14:10,840
I have my welcome guide PDF,
422
00:14:11,020 --> 00:14:13,780
but like maybe I build on an extra little page of
423
00:14:13,810 --> 00:14:15,070
like some of those information.
424
00:14:15,070 --> 00:14:17,320
That's a hidden page that I can go to that page
425
00:14:17,350 --> 00:14:19,660
when I do my inquiry and show them that and tell
426
00:14:19,660 --> 00:14:21,220
them what to expect and you know,
427
00:14:21,220 --> 00:14:22,090
have a link to it.
428
00:14:22,090 --> 00:14:23,320
So then they can go over it.
429
00:14:23,410 --> 00:14:25,540
But I feel like that might be a good way to
430
00:14:25,660 --> 00:14:26,980
just thinking off the cuff here,
431
00:14:27,010 --> 00:14:27,340
you know,
432
00:14:27,370 --> 00:14:28,600
if you're getting to the point,
433
00:14:28,600 --> 00:14:30,940
like maybe we even already had the inquiry guide,
434
00:14:30,940 --> 00:14:32,590
but then you're sending them a pricing guide.
435
00:14:32,590 --> 00:14:36,340
Cause I know a lot of times like the most uncomfortable
436
00:14:36,460 --> 00:14:39,370
portrait photography situation is when you're in the sales room and
437
00:14:39,370 --> 00:14:40,570
they haven't looked at the pricing.
438
00:14:40,840 --> 00:14:42,670
Right? Yeah.
439
00:14:42,760 --> 00:14:44,200
So we want to avoid that.
440
00:14:44,200 --> 00:14:44,800
So, you know,
441
00:14:44,800 --> 00:14:47,230
I always tell people to make sure you're talking about this
442
00:14:47,230 --> 00:14:48,610
at some point during the process,
443
00:14:48,760 --> 00:14:49,600
but you know,
444
00:14:49,660 --> 00:14:52,520
making a little loom video of your pricing PDF,
445
00:14:52,520 --> 00:14:53,840
you can go through it and,
446
00:14:54,290 --> 00:14:54,680
you know,
447
00:14:54,690 --> 00:14:56,030
attach it to that email.
448
00:14:56,030 --> 00:14:58,610
But scroll through as you're explaining,
449
00:14:58,640 --> 00:15:00,020
oh, we talked about some wall art.
450
00:15:00,020 --> 00:15:02,930
Here's the different options just in that are so much more
451
00:15:02,930 --> 00:15:04,460
likely they're going to actually watch it.
452
00:15:05,090 --> 00:15:07,880
Exactly. I interviewed Brian Bussani,
453
00:15:07,890 --> 00:15:09,830
who's a US-based photographer and he,
454
00:15:09,960 --> 00:15:13,430
he created a loom video or a video actually,
455
00:15:13,430 --> 00:15:16,040
him going through his pricing page on his website.
456
00:15:16,100 --> 00:15:17,420
And it's really cool.
457
00:15:17,420 --> 00:15:19,250
So showing them what each thing is,
458
00:15:19,250 --> 00:15:21,800
why, why it costs this and where you can find certain
459
00:15:21,800 --> 00:15:22,910
things. It's super simple,
460
00:15:23,090 --> 00:15:24,080
just like you're talking about.
461
00:15:24,080 --> 00:15:25,850
And he says it works extremely well.
462
00:15:26,000 --> 00:15:26,930
Nice, nice.
463
00:15:26,930 --> 00:15:27,560
That's excellent.
464
00:15:27,560 --> 00:15:27,950
We'll have to,
465
00:15:27,950 --> 00:15:30,410
is it one of the podcasts interviews you have on a
466
00:15:30,410 --> 00:15:30,770
little bit?
467
00:15:30,860 --> 00:15:31,400
Awesome. Well,
468
00:15:31,820 --> 00:15:32,680
I'll get the link from you.
469
00:15:32,690 --> 00:15:33,860
We'll link it up in the show notes.
470
00:15:34,790 --> 00:15:35,810
Cause that sounds like a,
471
00:15:36,080 --> 00:15:37,190
that sounds like a good one.
472
00:15:37,220 --> 00:15:39,020
Right? Can I just add a couple more things quickly to
473
00:15:39,020 --> 00:15:42,140
the email email replies for the listener who wants to give
474
00:15:42,140 --> 00:15:42,560
this a go?
475
00:15:42,560 --> 00:15:43,520
That, that the challenge?
476
00:15:43,550 --> 00:15:44,090
Well, first of all,
477
00:15:44,090 --> 00:15:45,410
there's two other ways you can do well,
478
00:15:45,420 --> 00:15:46,520
a couple of other ways you can do this.
479
00:15:46,700 --> 00:15:48,530
If you want to use your phone mobile phone,
480
00:15:48,530 --> 00:15:49,640
don't want to use a webcam.
481
00:15:49,880 --> 00:15:50,630
There's an app called,
482
00:15:51,740 --> 00:15:53,120
which pretrial.
483
00:15:53,270 --> 00:15:54,530
That's a really cool way.
484
00:15:54,680 --> 00:15:56,930
If you're really into using a mobile phone,
485
00:15:56,960 --> 00:15:59,820
that's probably the best app with a free trial to try
486
00:15:59,820 --> 00:16:00,620
and bond Zorro.
487
00:16:00,680 --> 00:16:02,300
And there's an app that I use,
488
00:16:02,360 --> 00:16:03,530
which is called BombBomb.
489
00:16:03,800 --> 00:16:05,270
And this is more for this.
490
00:16:05,270 --> 00:16:06,800
Isn't a more expensive app,
491
00:16:06,920 --> 00:16:09,310
but it's fantastic because what it does is when I send
492
00:16:09,410 --> 00:16:10,880
a video email reply,
493
00:16:11,180 --> 00:16:14,570
it embeds a gift with me waving and saying,
494
00:16:14,570 --> 00:16:16,550
hello. So it's like a little quick gift,
495
00:16:16,550 --> 00:16:18,350
but it's showing me talking to the client.
496
00:16:18,360 --> 00:16:19,940
So what I do is I hold up a little,
497
00:16:20,150 --> 00:16:21,020
a little sign,
498
00:16:21,020 --> 00:16:23,180
a little whiteboard with a name tag and it would say,
499
00:16:23,240 --> 00:16:24,050
Hey, Nicole,
500
00:16:24,920 --> 00:16:26,300
Brilliant. Yeah.
501
00:16:26,340 --> 00:16:27,080
So, you know,
502
00:16:27,080 --> 00:16:30,020
this is a personalized video for you and this is what
503
00:16:30,020 --> 00:16:31,160
I do for my clients.
504
00:16:31,340 --> 00:16:33,920
And so there's a little gift with me waving,
505
00:16:33,920 --> 00:16:35,630
and it's got a little white board and it says,
506
00:16:35,630 --> 00:16:36,320
Hey, Nicole,
507
00:16:36,470 --> 00:16:37,190
you click on that.
508
00:16:37,190 --> 00:16:38,300
And then it plays the video,
509
00:16:38,300 --> 00:16:41,150
which is a personalized reply to your email inquiry.
510
00:16:41,180 --> 00:16:43,640
That works Brilliant.
511
00:16:43,640 --> 00:16:48,740
I love the sign Just because then they know and their
512
00:16:48,740 --> 00:16:50,360
score, they see it in their email and they're like,
513
00:16:50,390 --> 00:16:50,990
oh my gosh,
514
00:16:51,020 --> 00:16:51,530
this is,
515
00:16:51,710 --> 00:16:52,610
this is for me.
516
00:16:53,690 --> 00:16:54,440
Yeah, exactly.
517
00:16:54,440 --> 00:16:54,920
So I just,
518
00:16:54,950 --> 00:16:55,220
I just,
519
00:16:55,220 --> 00:16:56,750
it's a little whiteboard here I have.
520
00:16:57,650 --> 00:16:58,490
And I just have,
521
00:16:58,700 --> 00:17:00,140
I'm showing the coal for the listener.
522
00:17:00,290 --> 00:17:01,580
I know you can't see this.
523
00:17:01,760 --> 00:17:04,370
And it's just a super simple,
524
00:17:04,490 --> 00:17:05,330
really quick,
525
00:17:05,540 --> 00:17:06,320
Hey Nicole,
526
00:17:06,320 --> 00:17:09,770
and I'm holding this up like this and I'm waving.
527
00:17:10,190 --> 00:17:12,530
So that works really well now with loom,
528
00:17:12,530 --> 00:17:13,250
what you can do,
529
00:17:13,370 --> 00:17:16,190
don't, it's more difficult and too much of a hassle to
530
00:17:16,190 --> 00:17:16,730
make a gift.
531
00:17:16,730 --> 00:17:19,310
But what you can do is hold the sign up and
532
00:17:19,310 --> 00:17:21,470
just grab a quick screenshot of your loom video,
533
00:17:21,470 --> 00:17:25,580
embed that into your email reply and make that the link
534
00:17:25,700 --> 00:17:28,520
to the video because the challenge we want people to open
535
00:17:28,520 --> 00:17:28,940
the email.
536
00:17:28,970 --> 00:17:29,570
Yeah. Yes.
537
00:17:29,660 --> 00:17:30,680
Yeah. For sure.
538
00:17:30,710 --> 00:17:35,000
Yeah. And then how much information are you putting much like
539
00:17:35,030 --> 00:17:36,590
copy and stuff in that email?
540
00:17:36,590 --> 00:17:37,640
Are you going over most?
541
00:17:37,640 --> 00:17:40,700
Everything in your video or a little bit of both,
542
00:17:40,880 --> 00:17:43,640
It depends what the client has or the prospective client is
543
00:17:43,640 --> 00:17:44,600
asking the email.
544
00:17:44,660 --> 00:17:46,940
So if it's just a general inquiry,
545
00:17:47,120 --> 00:17:48,080
it's a,
546
00:17:48,320 --> 00:17:48,590
you know,
547
00:17:48,860 --> 00:17:50,610
how much does it cost or,
548
00:17:50,670 --> 00:17:51,150
you know,
549
00:17:51,420 --> 00:17:53,190
availability. What's the price.
550
00:17:53,580 --> 00:17:54,510
It's it's me.
551
00:17:54,510 --> 00:17:54,990
It's Hey,
552
00:17:54,990 --> 00:17:56,580
it's Andrew here from impact images,
553
00:17:56,610 --> 00:17:58,290
Austin, to get your inquiring to call.
554
00:17:58,740 --> 00:18:00,930
I love that you bearish now that we've got one,
555
00:18:00,930 --> 00:18:01,650
two, and you know,
556
00:18:01,710 --> 00:18:02,400
you can believe this.
557
00:18:02,400 --> 00:18:03,810
I photograph a couple last week.
558
00:18:03,840 --> 00:18:05,970
I'm going to I'll share a blog post to one of
559
00:18:05,970 --> 00:18:07,710
those shoots down below.
560
00:18:07,740 --> 00:18:09,360
I've got the extra information in the,
561
00:18:09,360 --> 00:18:10,110
in the copy,
562
00:18:10,290 --> 00:18:10,500
but look,
563
00:18:10,500 --> 00:18:11,900
I just wanted to put a face to,
564
00:18:11,910 --> 00:18:14,160
and I'll have you put a face to a name and
565
00:18:14,370 --> 00:18:14,610
know, look,
566
00:18:14,610 --> 00:18:16,080
I'm really excited to hear from you.
567
00:18:16,090 --> 00:18:17,760
I'm looking forward to hopefully working with you.
568
00:18:17,760 --> 00:18:21,270
If there's something You can go into more detail,
569
00:18:21,270 --> 00:18:23,700
but you don't want to just drag on about pricing.
570
00:18:23,700 --> 00:18:25,470
This is more about making a connection.
571
00:18:25,500 --> 00:18:26,730
Yeah. I love it.
572
00:18:26,820 --> 00:18:27,810
I love it again.
573
00:18:27,960 --> 00:18:32,610
That being able to bridge that initial inquiry to make that
574
00:18:32,610 --> 00:18:35,430
connection makes them so much more likely to continue on in
575
00:18:35,430 --> 00:18:36,120
the process.
576
00:18:36,240 --> 00:18:39,600
Yeah. And I would say if when you recording videos,
577
00:18:39,810 --> 00:18:41,970
whether it's an email reply or any other kind of video
578
00:18:41,970 --> 00:18:42,810
that we talk about,
579
00:18:42,990 --> 00:18:45,690
if you have a pet and I'm guessing your listeners all
580
00:18:45,690 --> 00:18:49,410
do have your pet pet or your dog or your cat
581
00:18:49,410 --> 00:18:52,440
or whatever animal on your lap in the screen,
582
00:18:52,440 --> 00:18:53,280
or if they're distracting,
583
00:18:53,280 --> 00:18:55,020
you include them in the video.
584
00:18:55,230 --> 00:18:56,250
So again,
585
00:18:56,250 --> 00:18:59,160
it helps me make a connection I'm in for you.
586
00:18:59,250 --> 00:19:00,090
I know the listener,
587
00:19:00,090 --> 00:19:00,630
can't see you a,
588
00:19:00,780 --> 00:19:02,160
but I'm looking at your background.
589
00:19:02,160 --> 00:19:02,520
I'm seeing,
590
00:19:02,520 --> 00:19:06,510
you've got books and DVDs up there and on the bookshelf,
591
00:19:06,660 --> 00:19:07,530
you've got a sailing boat.
592
00:19:07,800 --> 00:19:10,560
So I'm making these little connections by what's happening in the,
593
00:19:10,560 --> 00:19:11,160
in the screen.
594
00:19:11,160 --> 00:19:13,440
So we want to do that with our prospective clients.
595
00:19:13,440 --> 00:19:14,220
So I love it.
596
00:19:14,400 --> 00:19:14,850
I love it.
597
00:19:14,940 --> 00:19:17,100
Awesome. So that's definitely a great way to use this for
598
00:19:17,100 --> 00:19:19,140
inquiries. So get working on that guys.
599
00:19:19,140 --> 00:19:21,540
What are some other ways that we can use video?
600
00:19:21,600 --> 00:19:23,790
Well, I think social media is an easy one.
601
00:19:23,790 --> 00:19:25,050
Same as Facebook ads.
602
00:19:25,110 --> 00:19:26,010
And on your website,
603
00:19:26,010 --> 00:19:27,330
like you talked about some,
604
00:19:27,390 --> 00:19:30,630
a couple of ways that people might not have considered is
605
00:19:30,750 --> 00:19:31,710
it's like we,
606
00:19:31,710 --> 00:19:32,730
all we know about it.
607
00:19:32,730 --> 00:19:35,370
We've talked about in the past and not maybe you and
608
00:19:35,370 --> 00:19:36,420
I specifically Nicole,
609
00:19:36,420 --> 00:19:39,540
about third party marketing and getting referred by other vendors.
610
00:19:39,750 --> 00:19:42,240
So one of the ways you can do or utilize video
611
00:19:42,240 --> 00:19:43,800
is to leave testimonials,
612
00:19:43,890 --> 00:19:46,440
but other vendors that you would like to be working with
613
00:19:46,830 --> 00:19:48,240
to be come known by,
614
00:19:48,300 --> 00:19:49,590
to have them refer you.
615
00:19:49,800 --> 00:19:50,760
So let's say you,
616
00:19:50,760 --> 00:19:51,990
you go to photograph this,
617
00:19:52,050 --> 00:19:56,460
this owner with a schnauzer and the schnauzer looks beautifully groomed.
618
00:19:56,520 --> 00:19:59,670
And you ask about the groomer and you've never worked with
619
00:19:59,670 --> 00:20:00,000
a groomer,
620
00:20:00,000 --> 00:20:00,360
but you know,
621
00:20:00,360 --> 00:20:01,170
they're popular.
622
00:20:01,200 --> 00:20:03,210
They have a lot of clients you'd love to connect with
623
00:20:03,210 --> 00:20:06,150
them. So why not leave it create a video on your
624
00:20:06,150 --> 00:20:09,950
social media account saying that you just photograph this gorgeous natural
625
00:20:09,950 --> 00:20:14,490
NAZA the groomer was such and such pet groomer and what
626
00:20:14,490 --> 00:20:15,450
an amazing job.
627
00:20:15,450 --> 00:20:17,700
I've never seen a schnauzer that looks this good.
628
00:20:17,880 --> 00:20:18,780
And you post that,
629
00:20:18,790 --> 00:20:22,260
that video linking to the dog groomer on your social media
630
00:20:22,260 --> 00:20:24,690
page. You also get in touch with the dog groomer,
631
00:20:24,690 --> 00:20:26,760
send them the video so they can see it and make
632
00:20:26,760 --> 00:20:27,690
sure they don't miss it.
633
00:20:28,560 --> 00:20:31,200
It's just a great way that there is no way that
634
00:20:31,200 --> 00:20:33,420
if you receive a video like that in someone that you're
635
00:20:33,420 --> 00:20:34,590
not going to be remembered,
636
00:20:34,860 --> 00:20:36,030
they're not going to be referring you.
637
00:20:36,030 --> 00:20:37,590
They're not going to be checking out your website,
638
00:20:37,590 --> 00:20:38,400
your socials.
639
00:20:38,700 --> 00:20:39,990
That is brilliant.
640
00:20:40,080 --> 00:20:40,740
Yeah. Brilliant.
641
00:20:40,740 --> 00:20:42,270
Yeah. I think one of the other,
642
00:20:42,270 --> 00:20:43,560
so inquiries,
643
00:20:43,560 --> 00:20:44,460
maybe number one,
644
00:20:44,460 --> 00:20:46,080
like getting them to move forward.
645
00:20:46,230 --> 00:20:48,760
The next like biggest pain point that I think so many
646
00:20:48,760 --> 00:20:49,840
pet photographers have,
647
00:20:49,840 --> 00:20:51,970
and we know we want to do it is making connections
648
00:20:51,970 --> 00:20:53,290
with other pet businesses.
649
00:20:53,320 --> 00:20:55,060
And how brilliant is that?
650
00:20:55,360 --> 00:20:55,930
Because you,
651
00:20:55,950 --> 00:20:58,240
even if they're not a dog that usually gets groomed,
652
00:20:58,240 --> 00:20:59,170
you can ask like,
653
00:20:59,260 --> 00:21:01,030
oh, does he go to a doggy daycare?
654
00:21:01,180 --> 00:21:02,500
What dog trainer do you work with?
655
00:21:02,530 --> 00:21:03,520
And then it can be,
656
00:21:03,610 --> 00:21:04,300
oh, you know,
657
00:21:04,300 --> 00:21:05,890
like you can have fun with it and say,
658
00:21:05,890 --> 00:21:07,150
Hey, fluffy here,
659
00:21:07,360 --> 00:21:08,350
I'm here for my dog.
660
00:21:08,380 --> 00:21:09,760
Shoot. Just wanted to let you know,
661
00:21:09,760 --> 00:21:11,620
like I was a good boy because I was trained by
662
00:21:11,620 --> 00:21:12,850
so-and-so, you know,
663
00:21:12,910 --> 00:21:13,540
oh man,
664
00:21:13,540 --> 00:21:15,310
the possibilities are endless.
665
00:21:15,490 --> 00:21:18,040
And what a fun way to make connections.
666
00:21:18,190 --> 00:21:23,350
I've actually been finding that making connections with other businesses through
667
00:21:23,350 --> 00:21:25,600
Instagram has been pretty,
668
00:21:25,630 --> 00:21:26,950
pretty easy,
669
00:21:26,980 --> 00:21:29,290
like an easier way than in the past to make connections
670
00:21:29,290 --> 00:21:29,680
with them.
671
00:21:29,710 --> 00:21:32,620
Certainly easier than like showing up and asking to speak to
672
00:21:32,620 --> 00:21:34,060
someone or cold calling.
673
00:21:34,750 --> 00:21:37,480
So this just takes it up quite a few notches.
674
00:21:38,950 --> 00:21:40,180
Everyone has their phone with them.
675
00:21:40,180 --> 00:21:41,440
You just put it on selfie mode.
676
00:21:41,440 --> 00:21:42,160
You start recording.
677
00:21:42,160 --> 00:21:42,370
I mean,
678
00:21:42,370 --> 00:21:44,440
you can be taking your dog to the vet.
679
00:21:44,440 --> 00:21:46,180
You could be at a pet supply store.
680
00:21:46,210 --> 00:21:47,860
You could be trying some new food,
681
00:21:47,860 --> 00:21:51,160
but like there's so many ways you can use video to
682
00:21:51,160 --> 00:21:53,050
make connections with other business owners.
683
00:21:53,110 --> 00:21:53,770
So easy.
684
00:21:53,920 --> 00:21:54,550
I love it.
685
00:21:54,730 --> 00:21:55,270
I love it.
686
00:21:55,330 --> 00:21:55,870
Oh my gosh.
687
00:21:55,900 --> 00:21:57,040
Our listeners heads.
688
00:21:57,040 --> 00:21:58,420
They're going to be exploding like mine.
689
00:22:01,120 --> 00:22:01,600
What else?
690
00:22:01,600 --> 00:22:02,860
What else do you have on there?
691
00:22:03,070 --> 00:22:03,720
Okay. So let's,
692
00:22:03,720 --> 00:22:05,650
let's touch on something that I was thinking about before we
693
00:22:05,650 --> 00:22:06,040
came on,
694
00:22:06,040 --> 00:22:08,920
I thought might be good for your specific listeners.
695
00:22:09,220 --> 00:22:11,530
And I think like every photographer,
696
00:22:11,590 --> 00:22:13,870
one of the biggest things I was trying to achieve as
697
00:22:13,870 --> 00:22:14,230
I was growing,
698
00:22:14,230 --> 00:22:15,490
my business was getting known.
699
00:22:15,490 --> 00:22:17,920
So when someone thought of wedding photographer or portrait photographer,
700
00:22:17,980 --> 00:22:19,870
I want them to think of me and impact image.
701
00:22:19,960 --> 00:22:20,800
That was the aim.
702
00:22:20,980 --> 00:22:21,820
And you know,
703
00:22:21,820 --> 00:22:22,750
back in the day you could,
704
00:22:22,780 --> 00:22:24,550
we had a studio frontage on,
705
00:22:24,550 --> 00:22:26,020
on the one of the main streets.
706
00:22:26,050 --> 00:22:26,800
That was great,
707
00:22:26,800 --> 00:22:29,230
but it's so much easier now with that,
708
00:22:29,230 --> 00:22:30,730
with our phones and using video.
709
00:22:30,910 --> 00:22:31,990
So what I thought was,
710
00:22:32,260 --> 00:22:32,560
I guess,
711
00:22:32,560 --> 00:22:36,400
along the lines of like personal projects,
712
00:22:36,670 --> 00:22:40,210
you could create a little project where you document the local
713
00:22:40,210 --> 00:22:40,900
dog parks.
714
00:22:40,930 --> 00:22:43,330
You could also go and talk to dog owners and talk
715
00:22:43,330 --> 00:22:44,680
about their breed of dog.
716
00:22:44,860 --> 00:22:45,490
Let's ask them,
717
00:22:45,940 --> 00:22:47,380
would they buy the same breed again?
718
00:22:47,380 --> 00:22:48,940
Who would they recommend this breed for?
719
00:22:49,300 --> 00:22:50,050
Where do they,
720
00:22:50,110 --> 00:22:51,550
where do they get their dog train?
721
00:22:51,550 --> 00:22:52,960
If they're really well-trained,
722
00:22:53,200 --> 00:22:54,400
but just make these connections.
723
00:22:54,400 --> 00:22:56,680
If you create a little project on your Facebook page,
724
00:22:56,710 --> 00:22:58,420
but preferably also on your,
725
00:22:58,420 --> 00:22:59,800
on your website,
726
00:22:59,800 --> 00:23:00,670
as blog posts,
727
00:23:00,700 --> 00:23:03,010
to get people coming onto your website,
728
00:23:03,160 --> 00:23:05,530
not only do you get known by the person that you're
729
00:23:05,530 --> 00:23:06,100
talking to,
730
00:23:06,190 --> 00:23:06,730
that'll be,
731
00:23:06,760 --> 00:23:08,920
there'll be sending other people to look at those videos.
732
00:23:08,950 --> 00:23:10,810
You can still shoot if you want to as well.
733
00:23:10,810 --> 00:23:12,580
But I think video is a much easier way to make
734
00:23:12,580 --> 00:23:16,030
a nice connection and just treat that dog owner as the
735
00:23:16,030 --> 00:23:18,160
expert, asking them about their dog,
736
00:23:18,190 --> 00:23:19,270
why it's so special to them.
737
00:23:19,270 --> 00:23:19,870
You can ask them,
738
00:23:19,900 --> 00:23:21,010
share a quirky story.
739
00:23:21,010 --> 00:23:22,570
What's something crazy that your dogs done.
740
00:23:22,570 --> 00:23:22,960
What's something,
741
00:23:22,990 --> 00:23:24,580
what's something naughty that your dog's done.
742
00:23:24,640 --> 00:23:27,550
You just want to make this connection and get people to
743
00:23:27,550 --> 00:23:28,120
our website.
744
00:23:28,150 --> 00:23:28,990
Other dog owners,
745
00:23:29,080 --> 00:23:31,630
other pet owners to our website and to our social media
746
00:23:31,630 --> 00:23:32,890
pages. Super easy,
747
00:23:32,950 --> 00:23:33,370
as long as you.
748
00:23:34,240 --> 00:23:36,520
And I think most dog owners that find it easy to
749
00:23:36,520 --> 00:23:37,630
approach other dog owners,
750
00:23:37,630 --> 00:23:39,280
because you already have a dog it's easy.
751
00:23:39,370 --> 00:23:41,590
Right? And everyone loves to talk about their dog.
752
00:23:41,680 --> 00:23:41,980
You know,
753
00:23:42,040 --> 00:23:42,970
we're not approaching people.
754
00:23:42,970 --> 00:23:43,330
We'll be like,
755
00:23:43,360 --> 00:23:44,770
Hey, tell me about your tax return.
756
00:23:44,770 --> 00:23:49,100
Last Would you,
757
00:23:49,100 --> 00:23:50,000
would you see yourself,
758
00:23:50,000 --> 00:23:51,800
Nicole, if you're at a local dog park,
759
00:23:51,800 --> 00:23:53,390
would you go and talk to other dog owners?
760
00:23:53,930 --> 00:23:54,780
Yeah. I,
761
00:23:54,810 --> 00:23:56,150
my dog is super reactive,
762
00:23:56,150 --> 00:23:58,070
so she doesn't get to go play in the dog park,
763
00:23:58,250 --> 00:23:59,780
but 100%,
764
00:23:59,780 --> 00:24:02,990
anytime I'm around anyone that has a dog where you know,
765
00:24:02,990 --> 00:24:04,280
quickly talking about their dog.
766
00:24:04,320 --> 00:24:05,090
So yes.
767
00:24:06,410 --> 00:24:08,660
And if the person doesn't want to be on video,
768
00:24:08,660 --> 00:24:11,990
you could just have yourself and their dog on video while
769
00:24:11,990 --> 00:24:13,340
you grabbed their audio.
770
00:24:13,370 --> 00:24:14,540
Let's just tell me about your dog.
771
00:24:16,340 --> 00:24:18,590
Who's the I'm thinking of Brandon Stanton.
772
00:24:18,590 --> 00:24:20,150
What is it?
773
00:24:20,150 --> 00:24:22,190
Was it in the New York project?
774
00:24:22,190 --> 00:24:24,230
What's people of New York.
775
00:24:24,500 --> 00:24:24,890
Yes. I mean,
776
00:24:24,890 --> 00:24:27,740
you could do it in your own town,
777
00:24:27,740 --> 00:24:30,440
dogs off such and such in your own town.
778
00:24:30,440 --> 00:24:32,120
And anytime you see a dog owner,
779
00:24:32,120 --> 00:24:32,870
someone walking their dog,
780
00:24:32,870 --> 00:24:35,450
go and talk to them and it could be a 32nd.
781
00:24:35,450 --> 00:24:36,140
It could be one minute.
782
00:24:36,140 --> 00:24:37,370
It could be a five minute video.
783
00:24:37,520 --> 00:24:38,450
You've got great content.
784
00:24:38,600 --> 00:24:39,260
I love it.
785
00:24:39,320 --> 00:24:39,890
I love it.
786
00:24:39,890 --> 00:24:41,060
And for those of you guys,
787
00:24:41,060 --> 00:24:42,140
those introverts out there,
788
00:24:42,140 --> 00:24:42,500
they're like,
789
00:24:42,530 --> 00:24:42,890
oh my God,
790
00:24:42,890 --> 00:24:43,850
I have to go talk to someone,
791
00:24:43,850 --> 00:24:44,180
wait, what?
792
00:24:44,190 --> 00:24:45,770
Let's watch a stranger.
793
00:24:46,400 --> 00:24:46,670
I can,
794
00:24:46,670 --> 00:24:47,510
I can hear them.
795
00:24:47,510 --> 00:24:48,770
I can hear them calling me.
796
00:24:48,770 --> 00:24:50,090
And you're gonna say no way,
797
00:24:50,240 --> 00:24:50,930
but you guys,
798
00:24:50,990 --> 00:24:54,500
you guys were talking about dogs and truly so many people.
799
00:24:54,500 --> 00:24:54,830
I mean,
800
00:24:54,830 --> 00:24:58,280
I used to be pretty nervous about jumping on Facebook lives
801
00:24:58,280 --> 00:24:59,480
and doing those things.
802
00:24:59,480 --> 00:25:00,260
And now it's just like,
803
00:25:00,380 --> 00:25:01,160
boom, go,
804
00:25:01,520 --> 00:25:02,720
right. I'll mess up at some point,
805
00:25:02,720 --> 00:25:05,000
whatever. It just gets so much easier.
806
00:25:05,120 --> 00:25:06,500
Just like when we were shooting,
807
00:25:06,530 --> 00:25:09,230
learning to shoot our cameras and manual the first couple of
808
00:25:09,230 --> 00:25:09,830
times, you're like,
809
00:25:09,830 --> 00:25:10,250
okay, wait,
810
00:25:10,250 --> 00:25:10,640
do I need,
811
00:25:10,700 --> 00:25:12,080
I need to adjust shutter speed,
812
00:25:12,080 --> 00:25:12,950
weight up or down.
813
00:25:12,950 --> 00:25:15,230
Okay. Then that means I need to adjust the ISO,
814
00:25:15,230 --> 00:25:18,380
like you were thinking about it now it's just second nature.
815
00:25:18,500 --> 00:25:19,880
So this is the same thing.
816
00:25:19,910 --> 00:25:23,300
It's just a new skill that just takes a little practice
817
00:25:23,360 --> 00:25:24,770
and you'll be super confident in it.
818
00:25:24,830 --> 00:25:25,220
And you know,
819
00:25:25,220 --> 00:25:27,860
and the best thing exactly what you're saying is so true,
820
00:25:27,860 --> 00:25:31,190
Nicole, and the best thing about video is the little mix
821
00:25:31,190 --> 00:25:32,360
ups, the little stumbles,
822
00:25:32,360 --> 00:25:34,190
the interruptions that the,
823
00:25:35,000 --> 00:25:36,890
the way dogs might react,
824
00:25:37,160 --> 00:25:37,910
which might not be,
825
00:25:38,150 --> 00:25:39,200
we might be unexpected.
826
00:25:40,250 --> 00:25:42,170
They're the things that are gonna make your videos fun to
827
00:25:42,170 --> 00:25:43,890
watch. We,
828
00:25:43,890 --> 00:25:45,740
we want to see those things like,
829
00:25:46,160 --> 00:25:49,340
Yeah, it makes you human because everyone's been in your same
830
00:25:49,340 --> 00:25:50,870
situation and yeah.
831
00:25:50,960 --> 00:25:52,370
Zoe has definitely yes.
832
00:25:52,370 --> 00:25:56,870
Whenever the mailman comes or the ups to deliver a package,
833
00:25:56,900 --> 00:25:59,990
there is always an interruption because she must protect the homestead
834
00:26:01,610 --> 00:26:02,150
very loud.
835
00:26:05,510 --> 00:26:05,720
I mean,
836
00:26:05,720 --> 00:26:07,310
you could even talk to the post then when he comes,
837
00:26:07,340 --> 00:26:08,120
if he comes to the end,
838
00:26:08,120 --> 00:26:09,050
the dog's going nuts,
839
00:26:09,050 --> 00:26:11,120
go and have a quick chat and record a video with
840
00:26:11,120 --> 00:26:11,480
him. Hey,
841
00:26:11,510 --> 00:26:11,870
what's it?
842
00:26:11,870 --> 00:26:12,260
Like, what,
843
00:26:12,260 --> 00:26:13,520
what should we do as dog owners?
844
00:26:17,120 --> 00:26:19,250
There is a last year.
845
00:26:19,250 --> 00:26:22,460
I think sometime they had was a Facebook page that went
846
00:26:22,460 --> 00:26:25,310
crazy. It was like ups drivers and their favorite dogs.
847
00:26:25,310 --> 00:26:26,180
So it was like ups.
848
00:26:26,180 --> 00:26:28,700
Drivers would take pictures of dogs on the route and it
849
00:26:28,700 --> 00:26:29,750
was, oh my gosh.
850
00:26:29,750 --> 00:26:30,320
So fun.
851
00:26:32,300 --> 00:26:33,440
Yeah. Yeah.
852
00:26:33,680 --> 00:26:33,950
I mean,
853
00:26:33,950 --> 00:26:37,880
I don't think pet photographers really appreciate the goldmine of content
854
00:26:37,880 --> 00:26:40,580
that we're sitting on and the fact that no one is
855
00:26:40,580 --> 00:26:41,960
ever sick of sick animals,
856
00:26:42,200 --> 00:26:44,610
especially with everything going on in the world right now,
857
00:26:44,640 --> 00:26:47,820
like more animals we need to pull the more animal lover
858
00:26:47,850 --> 00:26:48,420
like it,
859
00:26:48,480 --> 00:26:49,860
it just makes everybody happy.
860
00:26:51,930 --> 00:26:52,590
I love it.
861
00:26:52,680 --> 00:26:53,130
I love it.
862
00:26:53,130 --> 00:26:54,030
That's fantastic.
863
00:26:56,280 --> 00:26:57,600
You also said one other thing there too,
864
00:26:57,600 --> 00:26:58,020
that you know,
865
00:26:58,020 --> 00:26:58,800
people do get,
866
00:26:58,800 --> 00:26:59,520
self-conscious like,
867
00:26:59,690 --> 00:27:02,380
I'm talking about the listener now who is afraid to it
868
00:27:02,390 --> 00:27:04,230
or thinking that they might be afraid to do video.
869
00:27:04,530 --> 00:27:06,750
One of the things when I started a podcast was I
870
00:27:06,750 --> 00:27:08,580
hated the sound of my own voice.
871
00:27:08,820 --> 00:27:09,690
And like you said,
872
00:27:09,690 --> 00:27:12,480
now you just hit record and I don't even hear it.
873
00:27:12,540 --> 00:27:13,020
I just,
874
00:27:15,420 --> 00:27:16,440
I can't change it.
875
00:27:16,860 --> 00:27:18,150
And those sorts of things,
876
00:27:18,180 --> 00:27:20,040
the way you sound on video,
877
00:27:20,130 --> 00:27:20,850
doesn't matter.
878
00:27:20,940 --> 00:27:21,600
Like Noah,
879
00:27:22,080 --> 00:27:22,920
you're fine.
880
00:27:22,950 --> 00:27:24,150
It just sounds strange to you.
881
00:27:24,660 --> 00:27:25,980
Yeah. And you know,
882
00:27:25,980 --> 00:27:28,920
we are so much more critical to ourselves than anyone else.
883
00:27:28,920 --> 00:27:31,620
Like there's no one sitting there judging your video.
884
00:27:31,620 --> 00:27:32,310
Like, oh,
885
00:27:32,340 --> 00:27:33,930
I was going to book her services,
886
00:27:33,930 --> 00:27:35,640
but she messed up.
887
00:27:35,670 --> 00:27:36,330
She, you know,
888
00:27:36,330 --> 00:27:39,060
her dog interrupted or she forgot what she was saying.
889
00:27:39,060 --> 00:27:39,840
So forget it.
890
00:27:39,930 --> 00:27:43,320
Nope. Not calling her like not going to happen,
891
00:27:43,320 --> 00:27:44,970
but I think that's what we build it up on our
892
00:27:44,970 --> 00:27:48,090
head, that all these people are going to be sitting here
893
00:27:48,090 --> 00:27:48,660
watching us,
894
00:27:48,690 --> 00:27:49,560
judging us.
895
00:27:49,710 --> 00:27:51,390
And if there is somebody that judges us,
896
00:27:51,390 --> 00:27:52,770
they're certainly not going to be our client,
897
00:27:52,770 --> 00:27:54,810
nor would they be a client that we want anyway.
898
00:27:54,930 --> 00:27:56,670
So Get Out there,
899
00:27:56,760 --> 00:27:57,320
put yourself out.
900
00:27:57,780 --> 00:27:58,980
They make you more relatable.
901
00:27:59,010 --> 00:27:59,550
So yeah.
902
00:28:01,460 --> 00:28:02,610
Embrace the mess ups.
903
00:28:02,820 --> 00:28:04,020
Yes. Yes.
904
00:28:04,290 --> 00:28:06,840
Yeah. I mean,
905
00:28:06,960 --> 00:28:10,410
just think about how viral all the like America's funniest home
906
00:28:10,410 --> 00:28:12,690
videos, all the just silly home videos go.
907
00:28:12,690 --> 00:28:13,020
I mean,
908
00:28:13,020 --> 00:28:14,160
people love that stuff,
909
00:28:14,340 --> 00:28:16,230
so Don't try to be too perfect.
910
00:28:16,360 --> 00:28:17,940
No, that's not the idea of these videos.
911
00:28:17,960 --> 00:28:19,770
And it's meant to be simple,
912
00:28:19,800 --> 00:28:20,640
easy on it.
913
00:28:20,640 --> 00:28:22,830
It said rural district to the point,
914
00:28:22,860 --> 00:28:23,460
put it up there.
915
00:28:23,580 --> 00:28:24,570
Yeah. Yeah.
916
00:28:24,570 --> 00:28:25,140
And like you said,
917
00:28:25,140 --> 00:28:25,830
short and sweet.
918
00:28:25,830 --> 00:28:26,640
So we shouldn't like,
919
00:28:26,640 --> 00:28:27,000
you know,
920
00:28:27,000 --> 00:28:28,800
it's not going to be a 20 minute video we have
921
00:28:28,800 --> 00:28:29,220
to do.
922
00:28:29,280 --> 00:28:29,610
I mean,
923
00:28:29,640 --> 00:28:30,780
especially social media,
924
00:28:30,780 --> 00:28:32,040
like 30 seconds a minute.
925
00:28:32,310 --> 00:28:35,820
Boom. That's all the attention span people have for anyway.
926
00:28:36,240 --> 00:28:39,660
Yeah. And for anyone that's thinking there's still no way I'd
927
00:28:39,660 --> 00:28:40,530
approach a stranger.
928
00:28:40,530 --> 00:28:42,690
Like if someone approached you and asked you about your dog,
929
00:28:42,720 --> 00:28:43,440
would you talk to them?
930
00:28:43,590 --> 00:28:44,550
Like the answer is yes.
931
00:28:44,550 --> 00:28:47,070
Every time and you probably light up at the idea of
932
00:28:47,070 --> 00:28:48,180
talking about your dog.
933
00:28:49,500 --> 00:28:50,250
Yeah. Yeah.
934
00:28:50,280 --> 00:28:51,330
They're not asking you about,
935
00:28:51,350 --> 00:28:53,220
you talk about your dog.
936
00:28:55,530 --> 00:28:56,070
I love it.
937
00:28:56,100 --> 00:28:56,760
That's great.
938
00:28:56,760 --> 00:28:57,630
That's fantastic.
939
00:28:58,230 --> 00:29:01,380
Are there any other lists that you have there other ways
940
00:29:01,380 --> 00:29:03,300
that we can incorporate video there's suggestions?
941
00:29:03,540 --> 00:29:04,320
Yeah, definitely.
942
00:29:04,320 --> 00:29:04,740
Look, there's,
943
00:29:04,740 --> 00:29:05,730
there's a really simple,
944
00:29:05,730 --> 00:29:07,800
easy way that I try this.
945
00:29:07,800 --> 00:29:10,470
After hearing it from an interview that I did years ago,
946
00:29:10,500 --> 00:29:11,640
I'm still getting,
947
00:29:12,240 --> 00:29:14,190
I'm still getting inquiries because of these videos.
948
00:29:14,190 --> 00:29:17,400
So what I did was I went around to a local
949
00:29:17,400 --> 00:29:20,700
area of mine that is super popular for wedding photographers,
950
00:29:20,730 --> 00:29:21,360
wedding photographers,
951
00:29:21,360 --> 00:29:23,220
to go to for the location shoot.
952
00:29:23,370 --> 00:29:24,480
So for dog owners,
953
00:29:24,480 --> 00:29:25,500
this would be local.
954
00:29:25,500 --> 00:29:27,780
It could be local dog paths could be your local spots
955
00:29:27,780 --> 00:29:29,010
where you go to take photos.
956
00:29:29,070 --> 00:29:32,280
I know some people get worried about sharing their location.
957
00:29:32,280 --> 00:29:32,490
They think,
958
00:29:32,520 --> 00:29:34,170
oh, this is my secret location.
959
00:29:34,350 --> 00:29:37,080
But what I found is when I recorded this video or
960
00:29:37,080 --> 00:29:38,100
this series of videos,
961
00:29:38,100 --> 00:29:39,390
which I did in one afternoon,
962
00:29:39,570 --> 00:29:44,230
these spots became known as that's Andrew's spot now images spot
963
00:29:44,260 --> 00:29:45,940
that's where Andrew does his photos.
964
00:29:45,940 --> 00:29:47,560
So don't be afraid to,
965
00:29:47,620 --> 00:29:51,610
to reveal your spots and show them off as great spots
966
00:29:51,640 --> 00:29:53,020
and share why they're a great spot.
967
00:29:53,020 --> 00:29:53,940
So let me give you examples.
968
00:29:53,940 --> 00:29:54,820
So Dan near me,
969
00:29:54,820 --> 00:29:56,860
we have a little coastal area rocks,
970
00:29:56,860 --> 00:29:57,580
a little bay,
971
00:29:57,880 --> 00:30:01,120
and there's probably five or six different spots around that way
972
00:30:01,120 --> 00:30:02,590
area that a great book,
973
00:30:02,650 --> 00:30:04,180
but wedding photos on a wedding day.
974
00:30:04,360 --> 00:30:05,470
And they're all a little bit,
975
00:30:05,650 --> 00:30:07,030
one's a little bit better than the other,
976
00:30:07,030 --> 00:30:08,440
depending on the wind direction.
977
00:30:08,920 --> 00:30:09,910
The time of day,
978
00:30:09,940 --> 00:30:10,960
whether there's shade,
979
00:30:10,960 --> 00:30:11,710
open shade,
980
00:30:11,740 --> 00:30:12,490
full sunlight,
981
00:30:12,520 --> 00:30:14,320
depending on what I want to do on the wedding day.
982
00:30:14,410 --> 00:30:16,260
So all I did was grabbed my phone,
983
00:30:16,300 --> 00:30:18,640
put it in selfie mode and said why each of these
984
00:30:18,640 --> 00:30:19,660
spots is great,
985
00:30:19,780 --> 00:30:20,920
but different times of the day,
986
00:30:20,920 --> 00:30:22,000
different times of the year,
987
00:30:22,000 --> 00:30:23,260
different wind direction.
988
00:30:23,440 --> 00:30:25,000
So all of a sudden someone searches,
989
00:30:25,000 --> 00:30:26,050
Terrigal Haven,
990
00:30:26,080 --> 00:30:26,890
wedding photography.
991
00:30:26,890 --> 00:30:28,420
You can still do that right now.
992
00:30:28,480 --> 00:30:28,900
I'll come,
993
00:30:29,230 --> 00:30:31,600
I'll come up as the first post in Google.
994
00:30:31,690 --> 00:30:34,120
I'll rank number one and it's,
995
00:30:34,260 --> 00:30:37,900
it's four or five really bad YouTube videos of me when
996
00:30:37,900 --> 00:30:41,110
I first tried video like five or six years ago and
997
00:30:41,230 --> 00:30:42,160
they still work.
998
00:30:42,190 --> 00:30:45,730
And I'm now the expert for wedding photos at Terrigal Haven.
999
00:30:45,970 --> 00:30:46,480
I love it.
1000
00:30:46,480 --> 00:30:46,870
I love it.
1001
00:30:46,870 --> 00:30:49,510
And that is that a blog post on your website now?
1002
00:30:49,600 --> 00:30:49,960
Well, no.
1003
00:30:49,960 --> 00:30:50,500
So what I did,
1004
00:30:50,500 --> 00:30:51,430
I where they are,
1005
00:30:51,460 --> 00:30:53,650
but they're all the YouTube videos.
1006
00:30:53,650 --> 00:30:55,900
And I would encourage anyone that wants to get more into
1007
00:30:55,900 --> 00:30:58,690
video and wants to improve their SEO is to post their
1008
00:30:58,690 --> 00:30:59,710
videos to YouTube.
1009
00:30:59,740 --> 00:31:02,440
It doesn't matter if no one ever sees them and they
1010
00:31:02,440 --> 00:31:04,630
will. But if no one sees them,
1011
00:31:04,720 --> 00:31:05,890
you still got links.
1012
00:31:05,950 --> 00:31:09,160
You add links back to your website from those YouTube videos.
1013
00:31:09,250 --> 00:31:10,120
And the secret is,
1014
00:31:10,200 --> 00:31:12,820
or the big tip is to make sure that you use
1015
00:31:12,820 --> 00:31:13,960
the full URL.
1016
00:31:14,050 --> 00:31:17,530
So it's an actual hyperlink going back to your website and
1017
00:31:17,530 --> 00:31:19,330
it can go to the specific blog posts.
1018
00:31:19,360 --> 00:31:20,770
They can go to your dog page.
1019
00:31:20,770 --> 00:31:22,690
You can go to your location page or can go to
1020
00:31:22,690 --> 00:31:22,990
your home,
1021
00:31:22,990 --> 00:31:26,140
but you want to have links every video going back to
1022
00:31:26,140 --> 00:31:27,250
your website from YouTube.
1023
00:31:27,370 --> 00:31:28,210
Yeah. Nice.
1024
00:31:28,540 --> 00:31:29,260
Yeah. The,
1025
00:31:29,290 --> 00:31:31,870
I was reading something on their day and yeah,
1026
00:31:31,870 --> 00:31:34,480
YouTube is the second biggest as a search engine.
1027
00:31:34,480 --> 00:31:35,470
Really? So,
1028
00:31:35,590 --> 00:31:37,630
yeah. So yeah,
1029
00:31:37,630 --> 00:31:40,090
it's the more back links you can create pointing to your
1030
00:31:40,090 --> 00:31:41,740
website. You become the authority.
1031
00:31:41,740 --> 00:31:46,060
So the authority of wedding photography at Terrigal Haven by just
1032
00:31:46,060 --> 00:31:48,970
producing those videos one afternoon and they are dodgy.
1033
00:31:48,970 --> 00:31:52,390
Like they don't look great or something.
1034
00:31:54,430 --> 00:31:55,540
They work really well.
1035
00:31:55,540 --> 00:31:58,780
And the funny thing is I get inquiries from usually UK
1036
00:31:58,810 --> 00:32:01,540
couples coming back home to get married.
1037
00:32:01,540 --> 00:32:03,880
So they're doing some searches and I get an inquiry,
1038
00:32:03,940 --> 00:32:08,140
Hey, us Terrigal Haven for the listener,
1039
00:32:08,140 --> 00:32:09,940
you could do local pet.
1040
00:32:10,300 --> 00:32:13,750
Do you have off the lease parks or Felicia areas where
1041
00:32:13,750 --> 00:32:15,430
you can walk your dog or let your dog off the
1042
00:32:15,430 --> 00:32:17,230
leash, we'll run dog parks.
1043
00:32:17,350 --> 00:32:18,940
You can create video content like that.
1044
00:32:18,940 --> 00:32:19,750
Super easy.
1045
00:32:19,840 --> 00:32:21,940
You don't need you big SLR.
1046
00:32:21,970 --> 00:32:22,930
It's just the phone.
1047
00:32:23,020 --> 00:32:24,540
And you're saying why this is such a good,
1048
00:32:24,880 --> 00:32:25,270
You can do.
1049
00:32:25,270 --> 00:32:27,730
Yeah. The best hikes with your dog in the area.
1050
00:32:28,180 --> 00:32:31,540
Yeah. I always think for my target market,
1051
00:32:31,540 --> 00:32:32,740
it's usually young professionals.
1052
00:32:32,740 --> 00:32:33,490
So, you know,
1053
00:32:33,490 --> 00:32:36,340
the best dog friendly breweries or wineries in the area is
1054
00:32:36,340 --> 00:32:37,930
always a popular topic too.
1055
00:32:38,930 --> 00:32:40,850
Imagine walk in there with your dog,
1056
00:32:40,850 --> 00:32:43,310
you record a little video in the brewery having a beer
1057
00:32:43,310 --> 00:32:44,630
or wine or whatever you like.
1058
00:32:44,660 --> 00:32:45,290
Yeah, Yeah,
1059
00:32:45,320 --> 00:32:47,420
yeah. And then they share it,
1060
00:32:47,420 --> 00:32:47,840
you know,
1061
00:32:47,840 --> 00:32:48,260
and yeah.
1062
00:32:48,260 --> 00:32:50,870
I love that vendor idea because that is brilliant because you
1063
00:32:50,870 --> 00:32:51,680
can tag them,
1064
00:32:51,680 --> 00:32:52,460
give it to them and be like,
1065
00:32:52,490 --> 00:32:53,360
Hey, I was there with,
1066
00:32:53,690 --> 00:32:54,050
you know,
1067
00:32:54,080 --> 00:32:55,190
took the picture to serve.
1068
00:32:55,190 --> 00:32:57,860
So made a little video of some of your dog patrons
1069
00:32:57,860 --> 00:32:59,540
today. Just wanted to share it with you.
1070
00:32:59,630 --> 00:33:01,280
I'm sure they're going to put it up on their social
1071
00:33:01,280 --> 00:33:02,960
media. And then all of a sudden look,
1072
00:33:02,960 --> 00:33:05,840
you're out to their social media as the pet photographer,
1073
00:33:05,990 --> 00:33:06,350
you know,
1074
00:33:06,530 --> 00:33:07,040
in the area.
1075
00:33:07,040 --> 00:33:07,820
So yeah.
1076
00:33:08,060 --> 00:33:08,870
Brilliant. Brilliant.
1077
00:33:09,380 --> 00:33:09,740
And then,
1078
00:33:09,740 --> 00:33:10,010
and then,
1079
00:33:10,010 --> 00:33:11,390
so that's on their social media.
1080
00:33:11,420 --> 00:33:12,530
It's on your social media,
1081
00:33:12,560 --> 00:33:13,640
potentially a blog post.
1082
00:33:13,650 --> 00:33:14,600
You put it on YouTube.
1083
00:33:14,600 --> 00:33:16,760
You've got to link back to your website or from this
1084
00:33:16,790 --> 00:33:18,080
one or two minute video,
1085
00:33:18,110 --> 00:33:18,500
you know,
1086
00:33:19,040 --> 00:33:20,420
They just fill them with your phone.
1087
00:33:20,570 --> 00:33:21,050
Yup. Yep.
1088
00:33:21,320 --> 00:33:21,860
I love it.
1089
00:33:21,980 --> 00:33:22,430
I love it.
1090
00:33:24,110 --> 00:33:25,100
I need a DSLR.
1091
00:33:25,190 --> 00:33:25,670
I love it.
1092
00:33:25,730 --> 00:33:26,660
That's fantastic.
1093
00:33:26,690 --> 00:33:27,560
Yeah. It makes me think.
1094
00:33:27,590 --> 00:33:30,350
Even maybe showing my age way back when I lived in
1095
00:33:30,350 --> 00:33:31,700
Florida after college,
1096
00:33:31,760 --> 00:33:32,300
I was one,
1097
00:33:32,300 --> 00:33:35,450
the Blair witch project came out that movie and it was
1098
00:33:35,540 --> 00:33:38,570
like intentionally all dodgy and crazy how it was filmed as
1099
00:33:38,570 --> 00:33:39,380
if it was filmed.
1100
00:33:39,380 --> 00:33:41,060
It was like these like kids in the woods.
1101
00:33:41,060 --> 00:33:43,790
And it was like one of the first like reality looking,
1102
00:33:43,820 --> 00:33:44,840
filming things.
1103
00:33:44,870 --> 00:33:45,620
So yeah,
1104
00:33:45,680 --> 00:33:50,510
you can just stream your inner Blair witch director vibe and
1105
00:33:50,510 --> 00:33:51,920
go get some dog photos.
1106
00:33:52,640 --> 00:33:53,330
Exactly. Yeah.
1107
00:33:53,440 --> 00:33:56,480
You don't need to have any fancy equipment to keep your
1108
00:33:56,480 --> 00:33:57,020
phone super.
1109
00:33:57,020 --> 00:33:58,160
Still you just hand hold it.
1110
00:33:58,940 --> 00:33:59,750
I will say,
1111
00:33:59,750 --> 00:34:00,950
I will say in a goal,
1112
00:34:01,100 --> 00:34:02,000
this is really,
1113
00:34:02,000 --> 00:34:02,630
really bad.
1114
00:34:02,670 --> 00:34:03,020
Listen to,
1115
00:34:03,020 --> 00:34:03,740
well, not like this,
1116
00:34:03,740 --> 00:34:04,910
but a selfie stick.
1117
00:34:05,270 --> 00:34:07,760
Does some of these videos a lot easier.
1118
00:34:08,630 --> 00:34:11,750
I feel like an absolute goose walking down the street with
1119
00:34:11,750 --> 00:34:12,110
a self,
1120
00:34:15,910 --> 00:34:16,490
like lock.
1121
00:34:16,490 --> 00:34:17,240
Let it easier.
1122
00:34:17,330 --> 00:34:18,800
If you want to record some of these videos,
1123
00:34:18,800 --> 00:34:20,120
particularly if it's say in the dog park,
1124
00:34:20,130 --> 00:34:21,710
you want to do like an interview type thing.
1125
00:34:22,460 --> 00:34:24,530
I wouldn't walk up with my selfie stick,
1126
00:34:24,620 --> 00:34:27,590
but I'll get the okay.
1127
00:34:27,590 --> 00:34:29,330
And then grab it to make it easy.
1128
00:34:30,410 --> 00:34:31,010
That's funny.
1129
00:34:31,100 --> 00:34:31,550
I love it.
1130
00:34:31,880 --> 00:34:32,630
I was going to say too,
1131
00:34:32,630 --> 00:34:36,350
there's a lot of gimbals out there that if somebody wants
1132
00:34:36,350 --> 00:34:39,290
to take their video up up a notch or two,
1133
00:34:39,560 --> 00:34:41,930
they're usually fairly affordable for,
1134
00:34:41,960 --> 00:34:42,200
you know,
1135
00:34:42,200 --> 00:34:43,040
for your phone,
1136
00:34:43,310 --> 00:34:44,630
which we'll just kind of move it.
1137
00:34:44,630 --> 00:34:45,740
If you don't know what a gimbal is,
1138
00:34:45,770 --> 00:34:48,890
just kind of pans your phone pretty evenly,
1139
00:34:49,580 --> 00:34:49,910
you know?
1140
00:34:49,950 --> 00:34:51,860
Sure. They have really fancy ones for Hollywood,
1141
00:34:51,890 --> 00:34:54,710
but they have really easy handheld ones for us.
1142
00:34:54,860 --> 00:34:56,870
Yeah. And the ones today are amazing.
1143
00:34:56,900 --> 00:34:57,280
I mean,
1144
00:34:57,370 --> 00:34:58,880
they've got vibration dampening.
1145
00:34:58,880 --> 00:35:00,650
They keep everything super still and smooth.
1146
00:35:00,680 --> 00:35:02,060
Like it looks really pro,
1147
00:35:02,240 --> 00:35:02,840
but again,
1148
00:35:02,840 --> 00:35:04,820
you do not need that to start with this.
1149
00:35:04,950 --> 00:35:05,720
Yeah. Oh yeah.
1150
00:35:05,750 --> 00:35:07,190
No, this is definitely extra credit.
1151
00:35:07,190 --> 00:35:07,670
If you're like,
1152
00:35:07,700 --> 00:35:09,200
I love this video thing.
1153
00:35:09,200 --> 00:35:10,370
This is so fun.
1154
00:35:10,670 --> 00:35:12,080
And then you're really into it.
1155
00:35:12,080 --> 00:35:13,520
Then, then you can look into that,
1156
00:35:13,520 --> 00:35:15,200
but definitely don't need it to get started.
1157
00:35:16,070 --> 00:35:17,390
Awesome. Gosh,
1158
00:35:17,420 --> 00:35:18,200
there's so many,
1159
00:35:18,230 --> 00:35:19,310
so many good things.
1160
00:35:19,400 --> 00:35:23,810
Are there any other areas that people should consider maybe using
1161
00:35:23,810 --> 00:35:24,500
some video?
1162
00:35:24,560 --> 00:35:24,890
Yeah. Look,
1163
00:35:24,920 --> 00:35:26,930
I think there's a couple of other ones we can touch
1164
00:35:26,930 --> 00:35:28,220
on definitely website.
1165
00:35:28,250 --> 00:35:30,320
I mean like you talked about having a thank you page
1166
00:35:30,320 --> 00:35:33,440
after someone sends you a message using your contact form,
1167
00:35:33,770 --> 00:35:36,050
it could even just be on your about page and it
1168
00:35:36,050 --> 00:35:36,740
doesn't, you know,
1169
00:35:36,870 --> 00:35:37,650
if again,
1170
00:35:37,650 --> 00:35:38,940
it should be with your pets,
1171
00:35:38,940 --> 00:35:40,350
it should be showing a personality.
1172
00:35:40,620 --> 00:35:41,940
I can show you a home,
1173
00:35:42,090 --> 00:35:42,780
but if it,
1174
00:35:42,810 --> 00:35:43,320
now, again,
1175
00:35:43,380 --> 00:35:44,910
it depends a little bit on your,
1176
00:35:44,910 --> 00:35:45,840
on your brand.
1177
00:35:46,050 --> 00:35:49,410
So if you're going for high-end clients and your house is
1178
00:35:49,410 --> 00:35:50,430
an absolute mess,
1179
00:35:50,430 --> 00:35:52,560
then obviously you're not going to need your house in the
1180
00:35:52,560 --> 00:35:54,510
background. You're going to maybe get somewhere else to shoot.
1181
00:35:54,630 --> 00:35:55,230
But if you're,
1182
00:35:55,230 --> 00:35:56,010
if your house,
1183
00:35:56,010 --> 00:35:56,850
your lifestyle,
1184
00:35:56,880 --> 00:35:57,720
the way you live,
1185
00:35:57,720 --> 00:35:58,440
your way,
1186
00:35:58,440 --> 00:36:01,950
your pet's looked after and looks matches with your ideal client,
1187
00:36:01,980 --> 00:36:03,150
then absolutely go for it.
1188
00:36:03,150 --> 00:36:04,200
Like show us your kids,
1189
00:36:04,200 --> 00:36:04,800
show a shift,
1190
00:36:05,070 --> 00:36:06,240
your husband or your wife,
1191
00:36:06,240 --> 00:36:06,930
your partner,
1192
00:36:07,140 --> 00:36:08,100
show us your dog,
1193
00:36:08,340 --> 00:36:10,020
the dog food brands that you're using.
1194
00:36:10,020 --> 00:36:11,280
Let us into your life,
1195
00:36:11,340 --> 00:36:11,520
you know,
1196
00:36:11,550 --> 00:36:12,750
out walking the dog on the,
1197
00:36:12,750 --> 00:36:15,150
on the weekend or running the trails,
1198
00:36:15,240 --> 00:36:16,290
whatever, if that's you,
1199
00:36:16,290 --> 00:36:18,240
if you're a fitness buff and you're running with your dog
1200
00:36:18,270 --> 00:36:18,750
through the truck,
1201
00:36:18,750 --> 00:36:19,530
show us that,
1202
00:36:20,100 --> 00:36:22,710
let us into your life and connect with you if that's
1203
00:36:23,250 --> 00:36:23,970
you're trying to attract.
1204
00:36:24,060 --> 00:36:26,100
Yeah. Because pretty much all of us,
1205
00:36:26,100 --> 00:36:28,560
unless you're running a big giant photography studio,
1206
00:36:28,560 --> 00:36:29,730
we're all personal brands.
1207
00:36:30,240 --> 00:36:31,260
So yeah.
1208
00:36:31,290 --> 00:36:32,520
People want to connect with us.
1209
00:36:32,640 --> 00:36:33,130
Yeah. And,
1210
00:36:33,130 --> 00:36:34,620
and just on the opposite side,
1211
00:36:34,620 --> 00:36:37,380
if you prefer sitting on the lounge with your feet up
1212
00:36:37,380 --> 00:36:41,700
in a box of popcorn or chips and a Coke or
1213
00:36:41,700 --> 00:36:42,180
a beer,
1214
00:36:42,570 --> 00:36:44,490
and you've got your dog cuddled up there on your tummy
1215
00:36:44,490 --> 00:36:45,810
while you're watching the sport,
1216
00:36:45,840 --> 00:36:47,550
but that's fine.
1217
00:36:47,970 --> 00:36:49,110
I'm going to relate to that Slightly.
1218
00:36:50,220 --> 00:36:50,490
You're like,
1219
00:36:50,500 --> 00:36:51,000
come in.
1220
00:36:51,000 --> 00:36:51,660
I'm pretty jealous.
1221
00:36:51,660 --> 00:36:56,700
That looks nice right now The other way.
1222
00:36:56,700 --> 00:36:56,940
I mean,
1223
00:36:56,940 --> 00:36:58,110
we touched on social media,
1224
00:36:58,140 --> 00:37:01,890
but I would definitely encourage people that and enjoying the videos
1225
00:37:02,100 --> 00:37:04,260
or want to try them or become known as the local
1226
00:37:04,260 --> 00:37:05,250
expert to,
1227
00:37:05,400 --> 00:37:09,600
to test out video ads on Facebook and Instagram as well.
1228
00:37:09,660 --> 00:37:10,350
This is one of the,
1229
00:37:10,470 --> 00:37:12,690
if you're going to use video as an ad,
1230
00:37:13,020 --> 00:37:15,630
I would use some what I would call a dog whistle
1231
00:37:15,630 --> 00:37:17,580
headline in my video ad.
1232
00:37:17,730 --> 00:37:20,880
So you want to call out to your specific target audience.
1233
00:37:20,970 --> 00:37:21,660
So, you know,
1234
00:37:21,660 --> 00:37:23,600
if you're photographing and building a,
1235
00:37:24,240 --> 00:37:26,160
let's say a promo for long head dogs,
1236
00:37:26,190 --> 00:37:27,840
do you live in South Carolina?
1237
00:37:27,840 --> 00:37:30,900
Do you have a long head dog that you absolutely adore?
1238
00:37:30,900 --> 00:37:33,900
Are you up for some fun and adventure on the local
1239
00:37:33,960 --> 00:37:34,380
trails? Okay.
1240
00:37:34,380 --> 00:37:35,400
So now if I,
1241
00:37:35,400 --> 00:37:36,480
if I have a long haired dog,
1242
00:37:36,480 --> 00:37:39,240
I live in South Carolina and I'm up for some fun
1243
00:37:39,240 --> 00:37:41,160
adventure. I know that you're talking to me,
1244
00:37:41,160 --> 00:37:42,480
I'm going to go on and watch the rest of that
1245
00:37:42,090 --> 00:37:45,000
video. Anyone that has a two or three or five minute
1246
00:37:45,000 --> 00:37:47,580
video, we know they're interested and then we can go on
1247
00:37:47,580 --> 00:37:50,760
to either retarget them or keep serving them extra ads,
1248
00:37:50,820 --> 00:37:52,680
get them to our website and go from there,
1249
00:37:52,710 --> 00:37:53,400
make a connection.
1250
00:37:53,400 --> 00:37:54,210
Yeah. Yes.
1251
00:37:54,240 --> 00:37:54,900
I love that.
1252
00:37:55,080 --> 00:37:55,590
I love that.
1253
00:37:55,620 --> 00:37:58,020
And one of the things you mentioned too about it just
1254
00:37:58,020 --> 00:38:00,750
popped into my head of other ideas that people at home
1255
00:38:00,750 --> 00:38:04,800
can use for videos for social media is you have a
1256
00:38:04,800 --> 00:38:06,630
new order coming in from clients,
1257
00:38:06,630 --> 00:38:08,340
instead of taking a picture of that.
1258
00:38:08,370 --> 00:38:09,180
Why don't you say,
1259
00:38:09,180 --> 00:38:09,990
Hey, you know,
1260
00:38:09,990 --> 00:38:11,400
and tag your client and say,
1261
00:38:11,400 --> 00:38:12,480
this just arrived.
1262
00:38:12,480 --> 00:38:14,460
Look how beautiful this album block is.
1263
00:38:14,490 --> 00:38:15,510
This wall pieces,
1264
00:38:15,510 --> 00:38:16,050
this album,
1265
00:38:16,050 --> 00:38:17,040
whatever it is.
1266
00:38:17,160 --> 00:38:19,410
And instead of just taking a still picture of it,
1267
00:38:19,440 --> 00:38:19,920
you can,
1268
00:38:19,950 --> 00:38:20,340
you know,
1269
00:38:20,400 --> 00:38:21,780
make connections that way.
1270
00:38:21,990 --> 00:38:23,160
There's just so much,
1271
00:38:23,160 --> 00:38:23,520
I mean,
1272
00:38:23,520 --> 00:38:26,220
you can do a quick video of getting ready for your
1273
00:38:26,220 --> 00:38:27,570
shoot tomorrow of just,
1274
00:38:27,570 --> 00:38:28,830
I'm so excited to meet,
1275
00:38:28,980 --> 00:38:29,370
you know,
1276
00:38:29,670 --> 00:38:30,840
fluffy and our mom.
1277
00:38:30,840 --> 00:38:33,120
We're going to go to the park and do you know,
1278
00:38:33,120 --> 00:38:36,250
and just have a little 32nd with you packing your bag.
1279
00:38:36,280 --> 00:38:37,750
Gosh, so many things,
1280
00:38:37,870 --> 00:38:39,880
So many and video it's like,
1281
00:38:39,940 --> 00:38:41,410
everyone's got fast internet speeds.
1282
00:38:41,410 --> 00:38:41,950
These days,
1283
00:38:41,950 --> 00:38:43,210
it's easy to record.
1284
00:38:43,510 --> 00:38:45,220
They look great straight out of the phone.
1285
00:38:45,280 --> 00:38:46,510
It's super simple to do.
1286
00:38:46,660 --> 00:38:48,160
And everyone's looking for content.
1287
00:38:48,160 --> 00:38:49,060
It's all around us.
1288
00:38:49,060 --> 00:38:49,840
We all want it.
1289
00:38:50,440 --> 00:38:51,620
One of the things I hear from,
1290
00:38:51,620 --> 00:38:54,340
from photographers is I don't know what to blog about.
1291
00:38:54,370 --> 00:38:55,090
Like, oh my God,
1292
00:38:57,240 --> 00:38:58,300
there's a million things.
1293
00:38:58,300 --> 00:38:59,500
Just have a look at your emails.
1294
00:38:59,500 --> 00:39:00,670
Any email that you've sent out,
1295
00:39:00,670 --> 00:39:01,570
answering a question,
1296
00:39:01,750 --> 00:39:02,230
that's a blunt.
1297
00:39:03,460 --> 00:39:03,700
You know,
1298
00:39:03,700 --> 00:39:04,210
if you want to.
1299
00:39:04,330 --> 00:39:06,100
Yeah. That's what I always tell people to,
1300
00:39:06,100 --> 00:39:09,760
to, to brainstorm everything that your client needs to know before
1301
00:39:09,760 --> 00:39:11,620
booking, you should be a blog post.
1302
00:39:11,680 --> 00:39:13,060
Like, oh my dog's hyper.
1303
00:39:13,180 --> 00:39:14,080
That's a blog post.
1304
00:39:14,110 --> 00:39:16,540
Like take a video of you with your dog.
1305
00:39:16,570 --> 00:39:19,240
I'll take Zoe outside and she's running around and jumping and
1306
00:39:19,270 --> 00:39:19,990
can't even see her.
1307
00:39:19,990 --> 00:39:20,980
She's running so fast.
1308
00:39:20,980 --> 00:39:21,280
You'd be like,
1309
00:39:21,310 --> 00:39:21,850
Hey, guess what?
1310
00:39:22,060 --> 00:39:23,260
I could photograph dogs like this,
1311
00:39:23,260 --> 00:39:24,070
no problem.
1312
00:39:24,370 --> 00:39:24,730
You know?
1313
00:39:26,500 --> 00:39:28,060
Yeah. So many things.
1314
00:39:28,450 --> 00:39:28,850
I love it.
1315
00:39:28,990 --> 00:39:29,680
A lot of people,
1316
00:39:29,710 --> 00:39:31,090
when they're thinking about blog posts,
1317
00:39:31,120 --> 00:39:33,430
we know that Google is looking for actual copy.
1318
00:39:33,430 --> 00:39:34,840
It's looking for texts on the page.
1319
00:39:35,350 --> 00:39:38,500
So if you find videos super easy and a lot of
1320
00:39:38,500 --> 00:39:39,190
people do,
1321
00:39:39,460 --> 00:39:42,070
then what you do is you send your video file over
1322
00:39:42,070 --> 00:39:43,030
to rev,
1323
00:39:43,210 --> 00:39:45,670
rev.com and you can have it.
1324
00:39:45,760 --> 00:39:48,910
You can have it transcribed either by a human or you
1325
00:39:48,910 --> 00:39:50,020
can have it done automatically.
1326
00:39:50,020 --> 00:39:51,100
Then there's other ways you can do this.
1327
00:39:51,160 --> 00:39:52,780
If you haven't done it automatically by rev,
1328
00:39:53,080 --> 00:39:53,920
it's super cheap.
1329
00:39:54,010 --> 00:39:54,640
It's like,
1330
00:39:54,730 --> 00:39:55,570
it's less,
1331
00:39:55,660 --> 00:39:56,950
less than a couple of dollars.
1332
00:39:57,100 --> 00:39:59,530
And then you can just tidy up that copy.
1333
00:39:59,710 --> 00:40:01,630
And you have a blog post with the video.
1334
00:40:02,710 --> 00:40:05,110
I'll be using that copy then on your website,
1335
00:40:05,230 --> 00:40:08,350
I'd probably change it up slightly and use it on YouTube.
1336
00:40:08,440 --> 00:40:11,650
Is that friction because you're going to be naturally saying your
1337
00:40:11,650 --> 00:40:14,500
keyword phrases while you actually record these videos,
1338
00:40:14,620 --> 00:40:14,980
you know,
1339
00:40:15,370 --> 00:40:17,800
are you a trail running dog lover?
1340
00:40:18,220 --> 00:40:19,750
Who's based in South Carolina.
1341
00:40:19,750 --> 00:40:22,690
So you've got your keywords in there just when you're talking
1342
00:40:22,690 --> 00:40:23,920
to your mate,
1343
00:40:23,920 --> 00:40:24,790
creating your video,
1344
00:40:24,790 --> 00:40:27,250
you're going to want to use all those keywords in your
1345
00:40:27,310 --> 00:40:28,720
copy on your blog posts in YouTube.
1346
00:40:28,720 --> 00:40:29,560
I love it.
1347
00:40:29,560 --> 00:40:31,000
Just brilliant.
1348
00:40:31,000 --> 00:40:31,720
I love it.
1349
00:40:31,720 --> 00:40:32,080
Believer too,
1350
00:40:32,080 --> 00:40:33,550
of just repurposing that content.
1351
00:40:33,550 --> 00:40:33,790
You know,
1352
00:40:33,790 --> 00:40:36,110
you create it once and then you have things that you
1353
00:40:36,110 --> 00:40:36,430
could said,
1354
00:40:36,430 --> 00:40:36,670
you know,
1355
00:40:36,670 --> 00:40:37,360
blog posts,
1356
00:40:37,390 --> 00:40:39,940
YouTube, social media and Facebook ads.
1357
00:40:39,940 --> 00:40:40,150
I mean,
1358
00:40:40,150 --> 00:40:43,510
it can go to all of these places and it's one
1359
00:40:43,510 --> 00:40:45,160
piece of content that you created.
1360
00:40:45,340 --> 00:40:46,000
Yeah, Exactly.
1361
00:40:46,000 --> 00:40:47,260
So you've got a random record,
1362
00:40:47,290 --> 00:40:49,860
the local off-leash dog areas in your,
1363
00:40:49,860 --> 00:40:50,830
in your local area.
1364
00:40:50,890 --> 00:40:51,580
And then you've got,
1365
00:40:51,610 --> 00:40:54,040
yeah, you've got so much content just from that one little
1366
00:40:54,040 --> 00:40:54,610
topic. Yeah.
1367
00:40:54,640 --> 00:40:56,590
Yeah. And that's such a great thing too,
1368
00:40:56,650 --> 00:41:01,180
that you then come up on Google for people searching,
1369
00:41:01,180 --> 00:41:02,830
not necessarily for pet photography,
1370
00:41:02,830 --> 00:41:05,080
because still a pet photography people.
1371
00:41:05,410 --> 00:41:06,370
How many times you say,
1372
00:41:06,370 --> 00:41:07,480
Hey, I'm a pet photographer.
1373
00:41:07,480 --> 00:41:09,070
They're like really that's a thing.
1374
00:41:09,190 --> 00:41:11,350
So that tells me there's still a lot of people that
1375
00:41:11,350 --> 00:41:13,150
don't even know pet photography is a thing.
1376
00:41:13,360 --> 00:41:15,880
So how many more people would want our services if they
1377
00:41:15,880 --> 00:41:16,960
knew we existed.
1378
00:41:17,320 --> 00:41:19,870
So if you have this blog post of the best hikes
1379
00:41:19,870 --> 00:41:21,670
in the Charlotte area with your dog,
1380
00:41:22,000 --> 00:41:23,890
the best dog friendly Hicks in the Charlotte area,
1381
00:41:24,220 --> 00:41:27,430
guess what people are Googling that all day long.
1382
00:41:27,700 --> 00:41:32,020
And I'm sure there's not a ton of articles already out
1383
00:41:32,020 --> 00:41:32,680
there on that.
1384
00:41:32,680 --> 00:41:35,120
So probably wouldn't be that hard to rank on that first
1385
00:41:35,120 --> 00:41:38,240
page. And then you have all of these new people coming
1386
00:41:38,240 --> 00:41:42,260
to your website because you created this little blog post about
1387
00:41:42,260 --> 00:41:43,580
something that they're searching for,
1388
00:41:43,580 --> 00:41:46,010
that they weren't necessarily looking for a pet photographer,
1389
00:41:46,010 --> 00:41:47,060
but then all of a sudden they're like,
1390
00:41:47,090 --> 00:41:48,740
oh, it's interesting pet photography.
1391
00:41:49,280 --> 00:41:51,140
Exactly. And then my blog posts,
1392
00:41:51,140 --> 00:41:54,680
you would have some of your amazing photography we'll potentially photograph
1393
00:41:54,680 --> 00:41:56,150
on that trial or another trial.
1394
00:41:56,150 --> 00:41:56,810
It doesn't matter.
1395
00:41:57,230 --> 00:41:58,340
You don't have to overthink this.
1396
00:41:58,730 --> 00:42:00,830
And you said something really interesting then Nicole,
1397
00:42:01,040 --> 00:42:01,810
you said there,
1398
00:42:01,810 --> 00:42:04,160
there might not be a lot of competition for those search
1399
00:42:04,190 --> 00:42:04,790
turns. Well,
1400
00:42:04,790 --> 00:42:06,670
this is a really cool thing about videos.
1401
00:42:06,670 --> 00:42:10,130
So before I recorded my videos on Terrigal Haven,
1402
00:42:10,160 --> 00:42:11,330
wedding photography spots,
1403
00:42:11,360 --> 00:42:13,640
there was other photographers ranking for those keywords.
1404
00:42:13,700 --> 00:42:14,900
So I created the videos,
1405
00:42:14,900 --> 00:42:17,720
put them on YouTube and now Google shows them at the
1406
00:42:17,720 --> 00:42:20,450
top of the Video.
1407
00:42:20,690 --> 00:42:21,500
Yep. Yeah,
1408
00:42:21,530 --> 00:42:23,780
actually I think about it when you search,
1409
00:42:23,960 --> 00:42:25,400
you have your search results,
1410
00:42:25,400 --> 00:42:28,900
but you also have video results now because Google has worked
1411
00:42:28,910 --> 00:42:30,410
at YouTube in there because well,
1412
00:42:30,470 --> 00:42:31,460
it's all owned by Google.
1413
00:42:32,360 --> 00:42:32,870
That's right.
1414
00:42:32,900 --> 00:42:33,410
They want,
1415
00:42:33,410 --> 00:42:36,110
and they know that their viewers want to see video.
1416
00:42:36,980 --> 00:42:40,850
Yeah. I remember it was some crazy stat probably five years
1417
00:42:40,850 --> 00:42:44,750
ago. I read that it was just the insane amount of
1418
00:42:44,780 --> 00:42:48,260
like everything consumed online by like 20,
1419
00:42:48,260 --> 00:42:50,390
23 was going to be like almost all video.
1420
00:42:50,420 --> 00:42:52,340
Like that's all people want is just video.
1421
00:42:53,300 --> 00:42:53,810
Exactly. Yeah.
1422
00:42:53,810 --> 00:42:55,130
We haven't even mentioned Tik TOK.
1423
00:42:55,160 --> 00:42:55,700
I'm an on,
1424
00:42:55,700 --> 00:42:56,420
not on the pipe.
1425
00:42:56,780 --> 00:42:57,890
Are you on their visa?
1426
00:42:57,920 --> 00:42:58,460
I have not.
1427
00:42:58,460 --> 00:42:59,060
I will.
1428
00:42:59,240 --> 00:43:02,300
I, I sometimes download it and find that I get sucked
1429
00:43:02,300 --> 00:43:03,530
in way too long.
1430
00:43:03,530 --> 00:43:04,940
Like I have to take this off my phone.
1431
00:43:04,940 --> 00:43:06,020
This is just dangerous.
1432
00:43:08,780 --> 00:43:09,320
So I haven't,
1433
00:43:09,320 --> 00:43:13,130
I don't have an account other than just to entertain myself
1434
00:43:13,160 --> 00:43:15,620
or what should be five minutes and ends up being half
1435
00:43:15,620 --> 00:43:15,890
an hour.
1436
00:43:18,620 --> 00:43:19,340
So many options.
1437
00:43:19,490 --> 00:43:22,250
And it's only going to be more for video.
1438
00:43:22,400 --> 00:43:23,810
Yeah, absolutely.
1439
00:43:23,900 --> 00:43:24,380
Oh my gosh.
1440
00:43:24,410 --> 00:43:25,400
I love this so much.
1441
00:43:25,430 --> 00:43:30,650
So if there was one takeaway for our listeners out there,
1442
00:43:30,710 --> 00:43:31,310
what would it be?
1443
00:43:31,520 --> 00:43:33,290
Bri email replies first,
1444
00:43:33,290 --> 00:43:35,060
because it's the safest,
1445
00:43:35,150 --> 00:43:37,730
you're only sending it to one person if not going out
1446
00:43:37,730 --> 00:43:38,870
there to the whole world.
1447
00:43:38,990 --> 00:43:41,390
And I think what the listener will find,
1448
00:43:41,420 --> 00:43:42,920
if they do two or three of these,
1449
00:43:42,980 --> 00:43:44,500
they will get feedback on the,
1450
00:43:44,500 --> 00:43:45,770
on the recipient and go,
1451
00:43:45,860 --> 00:43:46,460
oh my God,
1452
00:43:46,490 --> 00:43:47,840
I've never had an email like that.
1453
00:43:47,840 --> 00:43:49,760
It's so good to put a face to a name.
1454
00:43:49,880 --> 00:43:51,020
This is so cool.
1455
00:43:51,290 --> 00:43:52,010
And you think,
1456
00:43:52,040 --> 00:43:53,930
wow, why haven't I been doing this for the last five
1457
00:43:53,930 --> 00:43:54,290
years? Okay.
1458
00:43:54,320 --> 00:43:54,830
I love it.
1459
00:43:54,860 --> 00:43:56,270
Yeah. And so do that.
1460
00:43:56,270 --> 00:43:58,940
It would be Bundoora or loom would probably be the two
1461
00:43:58,940 --> 00:43:59,530
easiest, right?
1462
00:43:59,660 --> 00:44:00,350
Probably the easiest.
1463
00:44:00,350 --> 00:44:01,010
Yeah. Don't over.
1464
00:44:01,010 --> 00:44:03,650
Think it it's really just a 32nd snippet to put a
1465
00:44:03,650 --> 00:44:04,490
face to a name.
1466
00:44:04,910 --> 00:44:08,060
One, one really big tip is if you want to be
1467
00:44:08,060 --> 00:44:10,220
smiling before you hit record.
1468
00:44:10,220 --> 00:44:12,560
So the same way you've probably been taught.
1469
00:44:12,650 --> 00:44:13,610
And the way,
1470
00:44:13,610 --> 00:44:14,030
you know,
1471
00:44:14,040 --> 00:44:15,650
Nicole is when you pick up the phone to call the
1472
00:44:15,650 --> 00:44:19,130
client, you're actually smiling before you answer the phone or before
1473
00:44:19,130 --> 00:44:21,650
you actually get picked up because it,
1474
00:44:21,650 --> 00:44:24,500
it, it transfers across through the phone and it's even more
1475
00:44:24,500 --> 00:44:25,340
obvious on the video.
1476
00:44:25,350 --> 00:44:27,350
So obviously if you're not a miler,
1477
00:44:27,370 --> 00:44:29,270
you don't need to put on a big fake smile,
1478
00:44:30,840 --> 00:44:33,000
Happy, Normal,
1479
00:44:33,000 --> 00:44:33,660
happy face.
1480
00:44:34,350 --> 00:44:36,630
And the other big thing is you want to have eye
1481
00:44:36,630 --> 00:44:38,760
contact with the lens of the camera,
1482
00:44:38,760 --> 00:44:40,590
whether it's your webcam or your phone.
1483
00:44:40,890 --> 00:44:43,500
It's really tricky for a lot of people with the phone
1484
00:44:43,650 --> 00:44:44,880
that aren't used to recording video.
1485
00:44:44,880 --> 00:44:46,560
They tend to look at themselves on the screen.
1486
00:44:47,340 --> 00:44:49,530
As you put a post-it note over the screen,
1487
00:44:49,590 --> 00:44:50,820
look at the lens,
1488
00:44:50,940 --> 00:44:53,220
okay. Because that's how you're going to be making eye contact.
1489
00:44:53,950 --> 00:44:54,930
So if I was talking to you,
1490
00:44:54,930 --> 00:44:57,600
Nicole, I'd be looking right at my web cam and recording
1491
00:44:57,600 --> 00:44:59,940
this way instead of actually looking at you on my screen.
1492
00:45:00,060 --> 00:45:01,140
Right? Absolutely.
1493
00:45:01,560 --> 00:45:03,690
Yeah. Those are great tips for sure.
1494
00:45:03,990 --> 00:45:04,620
But yeah,
1495
00:45:04,680 --> 00:45:06,030
to get people started,
1496
00:45:06,060 --> 00:45:07,170
we have a little contest.
1497
00:45:07,170 --> 00:45:07,560
Don't we?
1498
00:45:11,130 --> 00:45:11,580
I mean,
1499
00:45:11,610 --> 00:45:12,870
who doesn't love a contest?
1500
00:45:15,690 --> 00:45:16,170
Let's do it.
1501
00:45:16,170 --> 00:45:17,070
Go ahead and share.
1502
00:45:17,100 --> 00:45:18,510
Yes. So we're going to give a way,
1503
00:45:18,660 --> 00:45:19,770
I think I said five,
1504
00:45:19,770 --> 00:45:20,610
five entries,
1505
00:45:21,300 --> 00:45:22,620
daily flow challenge.
1506
00:45:22,860 --> 00:45:24,270
So this is for your listeners for you,
1507
00:45:24,270 --> 00:45:24,900
the listener.
1508
00:45:25,020 --> 00:45:25,410
So there's,
1509
00:45:25,410 --> 00:45:26,910
there's five chances to win this.
1510
00:45:26,940 --> 00:45:28,140
All we need to see,
1511
00:45:28,200 --> 00:45:28,590
and you can,
1512
00:45:28,650 --> 00:45:30,510
you can send these to Nicole or we can,
1513
00:45:30,510 --> 00:45:32,100
we can work out how to do this afterwards,
1514
00:45:32,250 --> 00:45:35,250
but I want to see proof that you've created three videos.
1515
00:45:35,310 --> 00:45:38,820
So the first people first by people to create three videos,
1516
00:45:38,820 --> 00:45:41,730
we'll get a free entry into the next daily vlog challenge.
1517
00:45:41,880 --> 00:45:43,920
And if you're unaware of what that is,
1518
00:45:43,920 --> 00:45:45,120
that's a challenge that I put on.
1519
00:45:45,120 --> 00:45:47,880
It's a three-week challenge and we have the weekends off.
1520
00:45:48,060 --> 00:45:51,120
I sent you a small video task every single day that
1521
00:45:51,120 --> 00:45:52,230
you can do with your phone.
1522
00:45:52,410 --> 00:45:52,980
And we,
1523
00:45:53,030 --> 00:45:55,620
we lean this towards a business focus,
1524
00:45:55,710 --> 00:45:56,700
both photographers,
1525
00:45:56,850 --> 00:45:59,790
and you watch the little instructional video,
1526
00:45:59,790 --> 00:46:02,880
you record a two minute video or less uploaded into a
1527
00:46:02,880 --> 00:46:03,960
private Facebook group.
1528
00:46:03,990 --> 00:46:06,870
And I'll give you feedback and help with your video.
1529
00:46:07,110 --> 00:46:08,550
And you'll find that after three weeks,
1530
00:46:08,580 --> 00:46:10,410
it becomes totally natural,
1531
00:46:10,590 --> 00:46:11,550
super easy.
1532
00:46:11,550 --> 00:46:12,330
You do it in one,
1533
00:46:12,330 --> 00:46:15,900
take Watson all and video just becomes a natural part of
1534
00:46:15,900 --> 00:46:17,970
your, your marketing or your business life.
1535
00:46:18,000 --> 00:46:19,500
So we've got five of those to give away.
1536
00:46:19,500 --> 00:46:20,880
Nicole. I love it.
1537
00:46:20,880 --> 00:46:21,300
I love it.
1538
00:46:21,300 --> 00:46:22,080
And what you said too,
1539
00:46:22,080 --> 00:46:23,550
that by the end of the three weeks,
1540
00:46:23,550 --> 00:46:24,330
like at the beginning,
1541
00:46:24,330 --> 00:46:24,690
you're like,
1542
00:46:24,720 --> 00:46:25,470
oh, delete,
1543
00:46:25,500 --> 00:46:26,010
start again.
1544
00:46:26,160 --> 00:46:27,090
Delete, start again.
1545
00:46:27,240 --> 00:46:28,140
By the end of like,
1546
00:46:28,200 --> 00:46:30,000
even after probably a week and a half,
1547
00:46:30,000 --> 00:46:30,300
you're like,
1548
00:46:30,300 --> 00:46:31,560
okay, whatever that was good.
1549
00:46:32,580 --> 00:46:35,670
And you just get so much more comfortable just by doing
1550
00:46:35,670 --> 00:46:36,990
it. So yeah.
1551
00:46:36,990 --> 00:46:38,100
So what did we say?
1552
00:46:38,130 --> 00:46:38,910
Three videos.
1553
00:46:38,910 --> 00:46:40,530
They have to give us proof of three videos.
1554
00:46:40,590 --> 00:46:43,110
Yeah. And that can be any email replies that could be
1555
00:46:43,110 --> 00:46:44,310
testimonials from vendors.
1556
00:46:44,310 --> 00:46:45,780
They give you on your social media,
1557
00:46:45,810 --> 00:46:46,830
they could be ads.
1558
00:46:46,860 --> 00:46:47,910
They could be on your website,
1559
00:46:47,940 --> 00:46:48,990
whatever. Perfect.
1560
00:46:48,990 --> 00:46:50,700
And they have to be new videos guys.
1561
00:46:50,700 --> 00:46:53,550
So you're pulling from the past.
1562
00:46:53,580 --> 00:46:53,940
All right.
1563
00:46:53,940 --> 00:46:57,990
So this podcast it's December 22nd,
1564
00:46:57,990 --> 00:47:00,210
2020. If you guys are listening to this on the day
1565
00:47:00,210 --> 00:47:01,020
of its release,
1566
00:47:01,020 --> 00:47:07,320
we are going to give you until January 15th to record
1567
00:47:07,320 --> 00:47:07,770
three new videos.
1568
00:47:07,770 --> 00:47:09,750
So it can be an inquiry video.
1569
00:47:09,750 --> 00:47:13,020
It can be putting something on your about page.
1570
00:47:13,020 --> 00:47:14,430
It can be putting something else on your website.
1571
00:47:14,430 --> 00:47:16,350
It can be some social media snippets,
1572
00:47:16,380 --> 00:47:16,620
you know,
1573
00:47:16,620 --> 00:47:18,300
meeting those dogs at the park,
1574
00:47:18,480 --> 00:47:20,070
Don tagging some vendors.
1575
00:47:20,100 --> 00:47:20,550
Oh my gosh,
1576
00:47:20,550 --> 00:47:20,970
you guys,
1577
00:47:20,970 --> 00:47:23,610
if you don't have three ideas from listening to this podcast,
1578
00:47:23,640 --> 00:47:28,050
go back and start again because there are so many ideas
1579
00:47:28,050 --> 00:47:30,220
in here and you have to do by the end of
1580
00:47:30,220 --> 00:47:33,130
the day on January 15th is upload proof,
1581
00:47:33,130 --> 00:47:36,130
just a screenshot of those three videos on the form and
1582
00:47:36,130 --> 00:47:39,700
it's www.hairofthedogacademy.com
1583
00:47:39,790 --> 00:47:42,160
forward slash vlog challenge.
1584
00:47:42,160 --> 00:47:43,990
So the letter V is in Victor,
1585
00:47:44,080 --> 00:47:45,520
L O G challenge,
1586
00:47:45,550 --> 00:47:46,690
all one word blog,
1587
00:47:46,690 --> 00:47:47,830
challenge hair,
1588
00:47:47,850 --> 00:47:50,080
the dog academy.com/vlog
1589
00:47:50,110 --> 00:47:52,120
challenge. January 15th,
1590
00:47:52,120 --> 00:47:55,150
five people are going to win a free seat and Andrews
1591
00:47:55,240 --> 00:47:56,320
daily video challenge.
1592
00:47:56,320 --> 00:47:57,130
And it's going to be awesome.
1593
00:47:57,130 --> 00:47:57,820
I'm looking forward to that.
1594
00:47:57,820 --> 00:47:58,450
It's going to be fun.
1595
00:47:59,020 --> 00:47:59,530
I love it.
1596
00:47:59,530 --> 00:48:00,250
That's awesome.
1597
00:48:00,370 --> 00:48:00,730
So yeah.
1598
00:48:00,730 --> 00:48:02,050
So how else Andrew,
1599
00:48:02,050 --> 00:48:04,780
can people find you and you know,
1600
00:48:04,780 --> 00:48:09,490
what, where can they continue to learn all the amazing business?
1601
00:48:09,700 --> 00:48:16,230
Goodness, There's two places that the easiest one is photo is
1602
00:48:16,230 --> 00:48:18,670
x.com. So that's photo BI Zed,
1603
00:48:18,730 --> 00:48:21,970
x.com. That's where you'll see all the interviews with people,
1604
00:48:21,970 --> 00:48:23,140
amazing people like you,
1605
00:48:23,140 --> 00:48:26,920
Nicole. And if people want to check out the daily log
1606
00:48:26,950 --> 00:48:28,660
challenge, they can go to daily vlog,
1607
00:48:28,720 --> 00:48:31,360
challenge.com, daily moms.com.
1608
00:48:31,600 --> 00:48:32,230
I love it.
1609
00:48:32,230 --> 00:48:32,740
I love it.
1610
00:48:32,740 --> 00:48:34,120
So you guys definitely check that out.
1611
00:48:34,120 --> 00:48:36,670
And the PhotoBiz podcast is one of my favorites.
1612
00:48:36,670 --> 00:48:40,660
It is the best business photography business podcast that I've heard.
1613
00:48:40,960 --> 00:48:41,830
Don't tell anyone else.
1614
00:48:43,330 --> 00:48:46,390
So Good things are getting at you for being here with
1615
00:48:46,390 --> 00:48:49,360
us, we really appreciate you taking the time and dropping some
1616
00:48:49,390 --> 00:48:51,040
mad video knowledge on everybody.
1617
00:48:51,040 --> 00:48:53,500
And I can't wait to see what everybody does with this
1618
00:48:53,860 --> 00:48:54,910
Call has been a real pleasure.
1619
00:48:54,970 --> 00:48:56,020
See you guys all next week.
1620
00:48:57,160 --> 00:48:59,350
If you enjoy this podcast episode,
1621
00:48:59,350 --> 00:49:02,740
go ahead and take a screenshot of this episode on your
1622
00:49:02,740 --> 00:49:06,010
phone and post it up there on your Instagram stories and
1623
00:49:06,010 --> 00:49:09,880
be sure to tag us at hair of the dog academy.
1624
00:49:10,180 --> 00:49:13,750
And we would just love to see how you're listening and
1625
00:49:13,750 --> 00:49:14,860
a full disclosure.
1626
00:49:15,010 --> 00:49:18,430
Sometimes we just like to give away a little pet photographer,
1627
00:49:18,430 --> 00:49:22,270
swag in the form of hair of the dog t-shirts and
1628
00:49:22,270 --> 00:49:25,120
sweatshirts. So what are you waiting for?
1629
00:49:25,450 --> 00:49:28,540
Go ahead and share that screenshot of this episode,
1630
00:49:28,810 --> 00:49:30,970
and don't forget to tag us at hair or the dog
1631
00:49:30,970 --> 00:49:33,100
academy. And while you're there,
1632
00:49:33,550 --> 00:49:35,830
maybe you want to jump on over to our account and
1633
00:49:35,830 --> 00:49:39,040
see what we're up to on the gram would love to
1634
00:49:39,040 --> 00:49:39,820
connect with you.
1635
00:49:40,630 --> 00:49:42,730
Thanks for listening to the hair of the dog podcast.
1636
00:49:42,790 --> 00:49:44,980
This was episode number 135.
1637
00:49:45,280 --> 00:49:47,110
If you want to check out the show notes for access
1638
00:49:47,110 --> 00:49:48,880
to any of the resources that we mentioned,
1639
00:49:49,030 --> 00:49:53,350
simply go to www.hairofthedogacademy.com/
1640
00:49:53,350 --> 00:49:55,960
1 3 5.
1641
00:49:55,960 --> 00:49:59,080
Thanks for listening to this episode of hair of the dog
1642
00:49:58,480 --> 00:50:00,850
podcast. If you enjoyed this show,
1643
00:50:00,970 --> 00:50:02,680
please take a minute to leave a review.
1644
00:50:02,890 --> 00:50:03,790
And while you're there,
1645
00:50:03,880 --> 00:50:05,290
don't forget to subscribe.
1646
00:50:05,320 --> 00:50:07,570
So you don't miss our upcoming episodes.
1647
00:50:08,080 --> 00:50:08,800
One last thing,
1648
00:50:09,190 --> 00:50:11,860
if you are ready to dive into more resources,
1649
00:50:12,160 --> 00:50:17,530
head over to our website@wwwdothairofthedogacademy.com.
1650
00:50:17,860 --> 00:50:21,070
Thanks for being a part of this pet photography community.