137 - Jeff Brown may have the most unique photographer origin story I've heard yet. And while he's made his share of goofs—like forgetting to load the film while photographing Prince Phillip—these days, he puts his hard-won business knowledge to work as The Photographers' Mentor.
Join me this week to hear what Jeff learned while building multiple 6-figure photography businesses, and how you can find similar success.
What To Listen For:
If you struggle to get through your to-do list, you'll especially appreciate Jeff's hacks for getting things done (and you might just appreciate his journal, linked below).
Resources From This Episode:
JOIN THE PARTY:
137 - Jeff Brown may have the most unique photographer origin story I've heard yet. And while he's made his share of goofs—like forgetting to load the film while photographing Prince Phillip—these days, he puts his hard-won business knowledge to work as The Photographers' Mentor.
Join me this week to hear what Jeff learned while building multiple 6-figure photography businesses, and how you can find similar success.
What To Listen For:
If you struggle to get through your to-do list, you'll especially appreciate Jeff's hacks for getting things done (and you might just appreciate his journal, linked below).
Resources From This Episode:
JOIN THE PARTY:
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Welcome to the hair of the dog podcast.
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I'm your host,
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Nicole Begley.
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And today we have an incredible guest on with us.
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He might've heard them as the LinkedIn guy.
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We're not talking about LinkedIn today.
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Instead, we're talking about how to build your brand value and
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your branding,
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and just build your business in a way that clients are
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ready to spend more money with you and how to manage
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all your time while you're doing it and set the proper
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goals. So stay tuned today.
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We have Jeff Brown on the podcast and it's a great
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conversation. Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Hey everybody.
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Welcome back to the hair of the dog podcast.
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I'm your host,
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Nicole Begley.
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And today we have an incredible guest.
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I'm so excited to have him here with me to chat
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with you guys about all sorts of goal-setting time productivity things.
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It is Mr.
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Jeff Brown all the way over there from the UK and
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his business is focused on marketing,
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but a lot of people know him as the photographer's mentor.
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So Jeff,
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welcome to the podcast.
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Thank you.
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It's been a pleasure to be on.
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Yeah. So excited to have you here before we get started.
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I always kind of love to get the background a little
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bit of from our guests of how you got into photography
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and kind of what your photographic journey has been like.
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Yeah, well,
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so, so I've always loved photography.
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So when I was a young lad,
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I used to do a lot of fishing and fishing men
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getting up early in the morning,
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beautiful sunrises.
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So got myself a little Instamatic camera and got into that,
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that way.
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And then my journey progressed to buying our first camera,
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which is a Canon<inaudible> and film photography.
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And then I went on later to work for Dickson's camera
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shops in the UK,
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and that was there for about two years.
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Then one crazy day,
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I walk,
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I went to new castle to buy a shirt from,
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from, from a shop,
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a shop,
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just a dress shirt.
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I went in and I bought the shirt and I came
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out the shirt and right next door to the sheriff,
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the shop was armed forces career's office.
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And I just on the spur of the moment,
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I'm just going to pop in and have a look.
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And I popped in and had a look and came out
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and I'd signed up for the Royal Navy for 22 years
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as a,
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as an aircraft engineer.
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And I went and joined the aircraft engineer and to become
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an aircraft engineer for two years,
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for 22 years,
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I did two years service.
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And then once you get to a certain point in the
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military, you can join.
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What's called sidewards entry brunches.
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And I found that they had a branch of military photographers
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and I thought,
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oh, that's brilliant,
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but you couldn't have joined that from off the street.
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You had to be serving military member to do it.
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So I applied for the mercury photography branch it's yeah.
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They jumped through a lot of hoops to get in there.
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Cause it was really small.
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There's only 80 people in the entire armed forces within that
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and, and passed the tests and got in.
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So I became a serving military photographer,
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which was brilliant.
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Funny enough,
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the first ever military job I did on my own,
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I have to pass in through the six months training,
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which was six months,
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28 exams.
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It was very,
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very intense.
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Came out,
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went to work on a nuclear submarine base for three weeks,
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shadowed by another photographer.
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And then my boss called me in and says,
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Jeff, we've got a job for you weekend.
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It's your first weekend to go out your first job on
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you on Saul.
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And I went,
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oh great boss,
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what is it?
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He says,
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right? He says,
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I want you in early on Sunday morning.
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And he said,
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I want you to drive up to spring bridge at the
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top of Scotland is a command or Memorial air.
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And it's a,
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it's the remembrance parade.
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And he says,
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you're going to be prince Phillip's official photographer.
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Oh my God,
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military military,
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Chuck you in at the deep end.
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The biggest mistake I ever made.
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I remember the parade pulled up with,
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with his Royal Highness.
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He got out of the car was I'd been there for
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about two hours,
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almost a polished my lens and my hero over 50 times,
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he came out and I was banging bang and taking loads
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of pictures,
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walking along next to him,
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running ahead of him getting different shots.
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And I remember thinking in my mind,
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oh my God,
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I've got loads of amazing.
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I've got tons,
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tons, hundreds of amazing images.
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And then it dawned on me when I thought I've got
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hundreds and actually put a fellow in,
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Never made that mistake again in my life,
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say you learn by your mistakes.
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So then I did debt after that,
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after, after eight years in the military,
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I went to work for the intelligence services because they are
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very, very closely linked to the photography.
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Branch did two years with them.
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Loads of people used to come into my office and Jeff,
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the other military photographer and you and I was like,
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yeah, yeah.
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And I think,
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great, I've got an intelligence job.
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Can you photograph me dog?
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Can you photograph my daughter?
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Oh, my daughter's getting married.
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Don't do family portraits.
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And then I suddenly thought,
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you know,
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I wouldn't mind doing this as a full-time job.
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So two years later I left and I'd met a guy
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in there.
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Who's another military photographer who lived in my local area.
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And we decided we'd go into business together.
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But he was married and had two kids.
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I was still,
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I was dating a girl,
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but I wasn't married.
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So he,
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he says,
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right, you go first,
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you go first,
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you get,
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you set the business up.
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And if it works,
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then I'll come out.
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I went out,
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set the business up.
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But when you look in the military,
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you get a seven and a half grand to spend on,
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on training.
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So I thought,
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well, I'm fairly well trimmed as a photographer.
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Why don't I spend this money on marketing and branding and
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learning how to run a business.
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And then six months later,
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Kev came out and he got seven and a half grants
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a week.
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We spend 15,000
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on training,
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which is more than some spending their entire life.
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And consequently,
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because of that,
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the business just took off from,
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by that was 2004.
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Within three years,
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we had five photography businesses,
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each doing six figure sums.
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We had a,
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a wedding business.
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We had a portrait one,
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which was under the wedding business.
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We had a school nurseries and kindergartens type business.
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Then we opened the Boudreaux maker over doing the laundry side.
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And then we have the commercial side as well.
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And it was doing absolutely fantastic.
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And then in 2015,
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we split the businesses up and I stupidly bought a Pope.
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I've always fancied buying a food pub.
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And I thought,
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I think that's a dream.
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A lot of people have.
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And then they're like,
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oh man,
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the food service stuff I spent,
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I, cause we did,
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we had done very well.
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You know,
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so I had quite a lot of money.
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So I thought,
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so I invested 160 grand into this,
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this field.
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And it was going to be a bit of a wedding
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venue as well.
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And I literally lost the whole lot in 12 months,
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less than of the 60,000
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on top.
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And, and I suffered from depression.
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I've tried to actually,
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I've said this before.
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I don't mind saying that I tried to drive my car
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off a bridge Drunk and I ran away to Northumberland today
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to, to the middle of nowhere where I live now.
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And I thought,
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right, you need to refocus your life,
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get yourself back in order.
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I was still doing weddings at the time and the consequently
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the whole breakdown of the Pope,
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I ended up getting divorced as well.
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So it was,
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it was a very tough time and I restarted my life
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and thought about creating a trend in business for photographers on
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marketing on mindset as well,
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because I'd overcome the depression and got through it.
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I went through a very dark time myself and create this
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program. And now it's,
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it's absolutely phenomenal.
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You know,
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my entire life has changed.
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I can't remember the last time I was,
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I was miserable.
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I was unhappy or I'll raise my voice.
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And I've,
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I've, I've created a,
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a program that is,
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you know,
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it gives me more freedom.
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I've got weekends to spend with my daughter.
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That was one of the big reasons I went for that
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after the divorce,
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because I couldn't be doing weddings every weekend because otherwise I
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wouldn't see my daughter.
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So The last wedding was last year and now I'm photography
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free. I'm just purely mentoring and marketing ambassador for about eight
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different companies and sponsored by Lux,
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these labs in Glasgow.
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So Yeah.
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Wow. Wow.
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That is definitely the most unique story that I've ever heard
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for how someone got into photography.
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It was not just like,
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oh, I started taking pictures of my kid or my dog.
268
00:08:30,550 --> 00:08:32,380
And then like somebody asked like,
269
00:08:32,380 --> 00:08:33,970
no, I joined the military.
270
00:08:35,760 --> 00:08:36,850
That's incredible.
271
00:08:37,150 --> 00:08:38,110
That's incredible.
272
00:08:38,470 --> 00:08:39,130
Oh man.
273
00:08:39,310 --> 00:08:40,690
Yeah, I love it.
274
00:08:41,170 --> 00:08:42,280
So I mean,
275
00:08:42,280 --> 00:08:43,540
during all that time,
276
00:08:43,930 --> 00:08:45,010
when you're running,
277
00:08:45,460 --> 00:08:46,570
how many different brands,
278
00:08:46,570 --> 00:08:48,850
so it's like four or five photography brands,
279
00:08:48,880 --> 00:08:53,020
you probably also had to have a pretty good handle on
280
00:08:53,020 --> 00:08:59,820
some time management and creating systems and things like that.
281
00:09:00,090 --> 00:09:01,140
So were you,
282
00:09:02,130 --> 00:09:02,550
were you,
283
00:09:02,550 --> 00:09:02,880
I mean,
284
00:09:02,880 --> 00:09:05,940
you guys probably had associate shooters then for some of those
285
00:09:05,940 --> 00:09:08,550
or were you guys the two of you doing all the
286
00:09:08,700 --> 00:09:10,230
photographing for those different brands?
287
00:09:11,130 --> 00:09:12,120
No. So we had to be at,
288
00:09:12,690 --> 00:09:14,430
in the end at our height,
289
00:09:14,430 --> 00:09:16,800
we had four photographers and then there was me and Kev.
290
00:09:17,960 --> 00:09:19,800
And do we end to the photographers?
291
00:09:19,800 --> 00:09:22,650
Did, did like the research team and the editing and we
292
00:09:22,650 --> 00:09:25,440
had to two makeup artists and we have a guy who
293
00:09:25,440 --> 00:09:28,800
was full-time marketing on calls for us as well.
294
00:09:28,800 --> 00:09:29,100
He was,
295
00:09:29,100 --> 00:09:29,460
he was,
296
00:09:29,760 --> 00:09:31,050
he was the guy who's who,
297
00:09:31,230 --> 00:09:33,480
who took the knock-backs phone in a places to get us
298
00:09:33,480 --> 00:09:33,990
in places.
299
00:09:34,000 --> 00:09:36,600
He, he saw a lot of our commercial jobs,
300
00:09:36,600 --> 00:09:36,780
you know,
301
00:09:36,780 --> 00:09:38,700
for construction and hotel photography.
302
00:09:38,700 --> 00:09:40,440
So he would do it for enough and try and get
303
00:09:40,440 --> 00:09:41,490
us meetings with people.
304
00:09:42,240 --> 00:09:43,320
Nice, nice.
305
00:09:43,500 --> 00:09:44,520
That's fantastic.
306
00:09:44,550 --> 00:09:45,510
Is that,
307
00:09:45,960 --> 00:09:46,760
is the,
308
00:09:46,760 --> 00:09:49,050
the time management piece,
309
00:09:49,050 --> 00:09:50,730
is that something that you've always found,
310
00:09:50,730 --> 00:09:55,290
something like as it's easy for you or is it something
311
00:09:55,290 --> 00:09:57,960
that like the military instilled with you or how did you
312
00:09:57,960 --> 00:10:00,570
kind of start to get a handle on we able to
313
00:10:00,600 --> 00:10:01,320
manage all that?
314
00:10:01,690 --> 00:10:02,370
I think to be honest,
315
00:10:02,370 --> 00:10:04,380
I'm a little bit of a weirdo in the fact that
316
00:10:04,800 --> 00:10:05,310
I, one of these,
317
00:10:06,040 --> 00:10:06,960
these people who,
318
00:10:07,710 --> 00:10:07,920
you know,
319
00:10:07,920 --> 00:10:08,970
I'm extremely OCD,
320
00:10:08,970 --> 00:10:10,290
so yeah.
321
00:10:10,500 --> 00:10:11,850
Control enthusiast,
322
00:10:11,880 --> 00:10:14,220
not STD control enthusiastic.
323
00:10:14,400 --> 00:10:16,230
And my girlfriend gets in the car and she turns up
324
00:10:16,230 --> 00:10:19,170
the volume in the car to salt lake 19.
325
00:10:19,170 --> 00:10:21,360
I start sweating and I just can't leave it out.
326
00:10:21,360 --> 00:10:22,650
I have to have it on an even number.
327
00:10:22,650 --> 00:10:25,980
It has to be 20 my car just,
328
00:10:25,980 --> 00:10:27,780
I just changed my car the other week.
329
00:10:27,780 --> 00:10:30,270
And I was worried that I didn't want to change it
330
00:10:30,270 --> 00:10:30,600
too early.
331
00:10:30,600 --> 00:10:32,910
Cause I would've got a 71 plate in the UK.
332
00:10:32,910 --> 00:10:35,280
And so I ended up getting a brand new 22 plate
333
00:10:35,400 --> 00:10:39,270
that so relieved as I couldn't have an odd number and
334
00:10:39,270 --> 00:10:44,580
my number plate I am,
335
00:10:44,590 --> 00:10:45,510
I am very open,
336
00:10:45,720 --> 00:10:46,080
you know,
337
00:10:46,110 --> 00:10:48,090
with one of the things about being OCD.
338
00:10:48,090 --> 00:10:50,010
One of the benefits of that is that,
339
00:10:50,010 --> 00:10:50,190
you know,
340
00:10:50,250 --> 00:10:51,570
everything has to have its place.
341
00:10:51,570 --> 00:10:53,970
So I have to do things in a logical order.
342
00:10:54,630 --> 00:10:58,770
Now the I'm one of these like irritating people who get
343
00:10:58,770 --> 00:11:00,120
up early in the morning and I,
344
00:11:00,180 --> 00:11:02,430
and I'm at my peak first thing in the morning and
345
00:11:02,430 --> 00:11:04,980
I have this little club it's very unique because I don't
346
00:11:04,980 --> 00:11:06,750
think anybody else in Northern blends in it.
347
00:11:07,620 --> 00:11:08,790
And I call it four,
348
00:11:08,790 --> 00:11:09,540
four, four club.
349
00:11:09,540 --> 00:11:11,640
So my alarm goes off at 4 44,
350
00:11:11,640 --> 00:11:14,790
cause it's all even numbers and I get up and that's
351
00:11:14,790 --> 00:11:17,220
when I'm at my most productive.
352
00:11:17,880 --> 00:11:20,580
And I do my important jobs of the day are what
353
00:11:20,580 --> 00:11:24,000
I call my consistency jobs early morning because by the time
354
00:11:24,000 --> 00:11:25,500
it gets to two o'clock in the afternoon,
355
00:11:25,500 --> 00:11:27,750
I can barely function and a half after I have a
356
00:11:27,750 --> 00:11:29,640
baby now and then get up and have a coffee,
357
00:11:29,640 --> 00:11:29,910
you know,
358
00:11:29,910 --> 00:11:33,360
but it's that consistency and knowing what I'm going to do
359
00:11:33,360 --> 00:11:38,850
and having things mapped out because I have a bigger goal,
360
00:11:38,880 --> 00:11:42,990
but the bigger goal is broke down into tiny,
361
00:11:42,990 --> 00:11:43,710
tiny, tiny,
362
00:11:43,710 --> 00:11:45,990
tiny little goals that I do every day when I get
363
00:11:45,990 --> 00:11:48,720
up. And that automatically fills the bigger goal.
364
00:11:49,360 --> 00:11:50,290
Right. Right.
365
00:11:50,470 --> 00:11:53,440
Yeah. I think that is definitely a huge thing that not
366
00:11:53,440 --> 00:11:56,440
everybody looks at is figuring out when they're most productive.
367
00:11:56,710 --> 00:11:57,580
And you know,
368
00:11:57,580 --> 00:12:00,790
I know quite a few people that morning is not their
369
00:12:00,790 --> 00:12:03,010
most productive time for me.
370
00:12:03,010 --> 00:12:05,920
It is maybe not quite 4 44,
371
00:12:05,920 --> 00:12:08,680
but like 7:00 AM,
372
00:12:08,680 --> 00:12:09,040
7:00 AM.
373
00:12:09,040 --> 00:12:11,170
It's more my jam and I am,
374
00:12:12,070 --> 00:12:13,030
I am good.
375
00:12:13,030 --> 00:12:15,100
But definitely first thing in the morning is when I always
376
00:12:15,100 --> 00:12:15,730
try to block off,
377
00:12:15,730 --> 00:12:18,040
if I have to do like any,
378
00:12:18,040 --> 00:12:18,430
any heavy brain work,
379
00:12:19,300 --> 00:12:22,420
like creating or writing or something like that,
380
00:12:22,660 --> 00:12:23,590
I do that in the morning.
381
00:12:23,590 --> 00:12:29,020
And then the afternoon becomes more like admin editing just like
382
00:12:29,320 --> 00:12:31,630
wrote stuff that I don't need a lot of brain power
383
00:12:31,870 --> 00:12:33,310
because same thing.
384
00:12:33,310 --> 00:12:36,280
And one after dinner I'm done,
385
00:12:36,310 --> 00:12:37,150
I'm just toast.
386
00:12:37,180 --> 00:12:41,290
Like I can't really function on anything important where I know
387
00:12:41,290 --> 00:12:43,870
some other people that like their day doesn't even get started,
388
00:12:43,870 --> 00:12:46,600
their creativity doesn't start until like the wee hours of the
389
00:12:46,600 --> 00:12:49,900
morning. So like their total night owls,
390
00:12:51,040 --> 00:12:51,370
you know?
391
00:12:51,370 --> 00:12:52,410
So I,
392
00:12:52,410 --> 00:12:55,540
I think it's all about working with your energy and there's
393
00:12:55,540 --> 00:12:57,670
no, definitely no right or wrong,
394
00:12:57,910 --> 00:12:59,020
but knowing where it is,
395
00:12:59,380 --> 00:13:01,000
It's your circadian rhythm,
396
00:13:01,000 --> 00:13:01,270
isn't it,
397
00:13:02,750 --> 00:13:04,750
there's three different types of circadian rhythm,
398
00:13:04,750 --> 00:13:05,020
you know,
399
00:13:05,260 --> 00:13:06,550
it's early morning or you're this,
400
00:13:06,550 --> 00:13:09,280
or like the mid day type of person or you're the
401
00:13:09,740 --> 00:13:10,660
evening person.
402
00:13:10,660 --> 00:13:13,000
And there's no point in finance in P you know,
403
00:13:13,000 --> 00:13:16,540
you read loads of books by like gurus and influencers who
404
00:13:16,540 --> 00:13:18,310
say, I gotta be up at four o'clock in the morning
405
00:13:18,310 --> 00:13:21,880
and then meditate and have super smoothie and run 20 miles.
406
00:13:23,260 --> 00:13:24,790
If you know that person don't do it,
407
00:13:24,790 --> 00:13:25,120
you know,
408
00:13:26,170 --> 00:13:27,220
do what works for you.
409
00:13:27,220 --> 00:13:28,510
And for me know,
410
00:13:28,600 --> 00:13:29,680
I, I,
411
00:13:29,770 --> 00:13:31,690
now I don't set an alarm just,
412
00:13:32,070 --> 00:13:33,490
I start to wake up at half four.
413
00:13:33,490 --> 00:13:34,870
It's just my natural time.
414
00:13:35,320 --> 00:13:36,790
Even before I was in the military,
415
00:13:36,790 --> 00:13:37,120
I was,
416
00:13:37,510 --> 00:13:37,690
you know,
417
00:13:37,750 --> 00:13:39,010
I found the military side,
418
00:13:39,010 --> 00:13:40,030
right. Quite easy,
419
00:13:40,090 --> 00:13:40,300
you know,
420
00:13:40,300 --> 00:13:42,460
when you have to organize your kit and I was,
421
00:13:42,610 --> 00:13:43,210
I was in heaven,
422
00:13:43,660 --> 00:13:45,910
this is brilliant getting up early.
423
00:13:45,910 --> 00:13:46,120
And all,
424
00:13:46,540 --> 00:13:48,040
everybody else was like in tears,
425
00:13:48,040 --> 00:13:48,280
you know,
426
00:13:48,280 --> 00:13:49,060
in basic training,
427
00:13:49,720 --> 00:13:50,050
this is,
428
00:13:50,530 --> 00:13:51,670
this is supposed to be hard.
429
00:13:51,790 --> 00:13:52,120
I love it.
430
00:14:00,190 --> 00:14:04,690
I think one of the big things about goal setting is
431
00:14:04,690 --> 00:14:06,190
that most photographers what they do.
432
00:14:06,930 --> 00:14:08,290
And, you know,
433
00:14:08,350 --> 00:14:11,350
I work with photographers in about 20 different countries around the
434
00:14:11,350 --> 00:14:13,360
world from all different types of issues.
435
00:14:13,360 --> 00:14:14,020
And, and they'll say,
436
00:14:14,020 --> 00:14:14,830
have you set goals?
437
00:14:14,860 --> 00:14:15,130
And like,
438
00:14:15,130 --> 00:14:15,550
oh yeah,
439
00:14:15,880 --> 00:14:17,350
yeah. I wanna,
440
00:14:17,410 --> 00:14:20,200
I want to shoot 50 weddings or I want to shoot
441
00:14:20,200 --> 00:14:25,450
500 portraits and I wanna make 150 grand and I'll be
442
00:14:25,450 --> 00:14:26,920
like, right.
443
00:14:27,130 --> 00:14:28,000
Any, anything else?
444
00:14:28,690 --> 00:14:29,230
No, that's it.
445
00:14:29,230 --> 00:14:29,830
That's my goal.
446
00:14:30,100 --> 00:14:34,210
So usually a photographer will say either a financial goal or
447
00:14:34,940 --> 00:14:35,500
shoot goal,
448
00:14:36,010 --> 00:14:36,580
and then that's it.
449
00:14:36,580 --> 00:14:37,030
And obviously I'm,
450
00:14:37,030 --> 00:14:39,040
well, what are you doing to reach those goals?
451
00:14:40,030 --> 00:14:43,450
And I think the most I've written the goals down on
452
00:14:43,450 --> 00:14:44,680
a piece of paper and that's it.
453
00:14:44,920 --> 00:14:47,470
Right? So I said,
454
00:14:47,500 --> 00:14:48,980
don't look at the monetary goal.
455
00:14:49,040 --> 00:14:51,410
Don't look at the turnover course that that is,
456
00:14:51,410 --> 00:14:52,760
is something to achieve.
457
00:14:52,760 --> 00:14:56,000
Look at another goal that will help you achieve that goal
458
00:14:56,000 --> 00:14:57,470
and then work towards that goal.
459
00:14:58,190 --> 00:15:01,820
And I've got a brilliant example of what are called deconstructing
460
00:15:01,820 --> 00:15:08,090
goals. So I was working with a headshot photographer called Karen
461
00:15:08,660 --> 00:15:13,160
Richards. So Kevin Richards has got a studio in Nashville,
462
00:15:13,160 --> 00:15:15,890
Tennessee. And when<inaudible> first started working with Karen,
463
00:15:15,890 --> 00:15:16,160
we sat that,
464
00:15:16,160 --> 00:15:16,400
you know,
465
00:15:16,400 --> 00:15:17,000
where do you want to be?
466
00:15:17,000 --> 00:15:18,200
Where do you want to get to?
467
00:15:18,200 --> 00:15:18,620
But I want to be,
468
00:15:18,620 --> 00:15:20,060
I want to be shooting less than I want to be
469
00:15:20,060 --> 00:15:22,820
making a lot more money and I want to make X
470
00:15:22,880 --> 00:15:25,250
amount of dollars per year.
471
00:15:25,520 --> 00:15:25,880
And I might,
472
00:15:25,890 --> 00:15:27,140
right. Okay.
473
00:15:27,140 --> 00:15:28,490
So what we need to do Canada,
474
00:15:28,490 --> 00:15:28,820
first of all,
475
00:15:28,820 --> 00:15:29,510
we need to get you.
476
00:15:29,570 --> 00:15:31,220
We need to set you a branding goal.
477
00:15:31,550 --> 00:15:34,580
So we need to bring you your brand to be elevated.
478
00:15:34,580 --> 00:15:36,710
You got to look premium because if you want people to
479
00:15:36,710 --> 00:15:37,730
pay that amount of money,
480
00:15:38,240 --> 00:15:39,860
they have to have a perceived value.
481
00:15:39,890 --> 00:15:41,330
So they've got to land on your website,
482
00:15:41,330 --> 00:15:42,440
they've got to see your bushes and go,
483
00:15:42,440 --> 00:15:44,270
wow, this is quality.
484
00:15:44,270 --> 00:15:45,410
This is an experience.
485
00:15:45,410 --> 00:15:46,400
It's not four to a ship.
486
00:15:47,150 --> 00:15:48,440
So that's one of the big things.
487
00:15:48,440 --> 00:15:48,980
First of all,
488
00:15:48,980 --> 00:15:50,480
setting that perceived value.
489
00:15:50,480 --> 00:15:53,090
So because if you want people to pay more money,
490
00:15:53,210 --> 00:15:56,360
they've got to believe that the value is there.
491
00:15:56,360 --> 00:15:57,620
They've got to have that perceived value.
492
00:15:57,890 --> 00:16:00,290
So that'd become one of Karen's first goals was to,
493
00:16:00,650 --> 00:16:02,780
to build up the brand now.
494
00:16:02,930 --> 00:16:04,930
So we thought of a way around this and,
495
00:16:04,930 --> 00:16:06,710
and Karen came up with an idea of,
496
00:16:07,400 --> 00:16:10,400
she wanted to get a hundred five-star Google reviews.
497
00:16:10,820 --> 00:16:13,550
So in order to get that 105 star Google review,
498
00:16:13,580 --> 00:16:15,350
she had to have that premium brand,
499
00:16:15,920 --> 00:16:19,400
but she also had to have a service that was second
500
00:16:19,400 --> 00:16:19,730
to none.
501
00:16:19,730 --> 00:16:21,410
And she didn't deliver a thought or shoot.
502
00:16:21,410 --> 00:16:24,710
She delivered an experience right down to the things that,
503
00:16:24,710 --> 00:16:24,890
you know,
504
00:16:24,890 --> 00:16:26,390
she went out and bought a really nice coffee,
505
00:16:26,390 --> 00:16:27,320
Missy machine.
506
00:16:27,320 --> 00:16:29,840
So people had a coffee and enjoyed a proper coffee before
507
00:16:29,840 --> 00:16:30,230
the shoot.
508
00:16:30,530 --> 00:16:31,520
She got a steamer,
509
00:16:31,550 --> 00:16:32,180
she got a,
510
00:16:32,350 --> 00:16:33,380
a trouser press.
511
00:16:33,380 --> 00:16:33,710
You know,
512
00:16:33,980 --> 00:16:38,030
she sent people a pausing guide and you know how to
513
00:16:38,030 --> 00:16:38,990
smile, smile,
514
00:16:38,990 --> 00:16:39,740
coaching guide,
515
00:16:39,740 --> 00:16:40,640
and all this sort of stuff.
516
00:16:40,640 --> 00:16:43,520
So right from the journey when somebody booked in,
517
00:16:44,120 --> 00:16:44,600
they were like,
518
00:16:44,660 --> 00:16:46,250
this isn't like any other photography.
519
00:16:46,750 --> 00:16:47,780
It isn't experience.
520
00:16:48,260 --> 00:16:50,490
So as this happened as how she,
521
00:16:50,810 --> 00:16:53,540
as she was hunting for these Google five star reviews,
522
00:16:53,750 --> 00:16:55,070
which became a main focus,
523
00:16:55,490 --> 00:16:58,310
she had to provide this amazing service in order for people
524
00:16:58,310 --> 00:16:59,930
to leave this amazing review.
525
00:17:00,350 --> 00:17:05,240
Their reviews started coming in as a subsequent benefactor of the
526
00:17:05,240 --> 00:17:07,010
reviews, as the reviews came in,
527
00:17:07,010 --> 00:17:08,810
her Google rating went up.
528
00:17:08,930 --> 00:17:12,230
So our website became to the top of,
529
00:17:12,600 --> 00:17:13,070
of Google.
530
00:17:13,070 --> 00:17:17,000
She's now ranked in either one or two for headshot photographers
531
00:17:17,000 --> 00:17:17,630
in Nashville,
532
00:17:17,630 --> 00:17:21,830
Tennessee. She's raised our prices four times and she was on
533
00:17:21,830 --> 00:17:24,380
a call with us last night within the awesome photographers group,
534
00:17:24,380 --> 00:17:24,980
my own group.
535
00:17:25,340 --> 00:17:25,760
And she says,
536
00:17:25,760 --> 00:17:30,050
I'm going to have to put them up again because she's
537
00:17:30,110 --> 00:17:32,690
only now because she's got the premium brand and she offers
538
00:17:32,690 --> 00:17:35,930
the premium service only type of people who she's gain,
539
00:17:36,200 --> 00:17:38,450
but her ideal clients who are buying into that.
540
00:17:38,840 --> 00:17:40,040
So all the tire kickers,
541
00:17:40,040 --> 00:17:41,090
all the freebie hunters,
542
00:17:41,090 --> 00:17:42,560
all the people that want a headshot for,
543
00:17:42,950 --> 00:17:47,560
for like $50 on $99 on the get on her website.
544
00:17:47,690 --> 00:17:49,800
Oh, that's too expensive me in the good way.
545
00:17:50,280 --> 00:17:50,850
So she's just,
546
00:17:50,910 --> 00:17:53,010
she's attracting and she's offering an experience.
547
00:17:53,010 --> 00:17:53,460
Not that she would,
548
00:17:53,460 --> 00:17:54,450
she sell on the benefit.
549
00:17:55,050 --> 00:17:58,320
So that one thing of looking for that those five star
550
00:17:58,320 --> 00:18:00,330
reviews helped her elevate her brand,
551
00:18:00,630 --> 00:18:01,620
create an experience,
552
00:18:01,620 --> 00:18:01,830
not a,
553
00:18:02,070 --> 00:18:05,580
or shoot ranker is number one in Google for our area.
554
00:18:05,850 --> 00:18:09,750
And she is now the most expensive headshot photographer in Tennessee.
555
00:18:10,170 --> 00:18:12,030
So she's the top price,
556
00:18:12,870 --> 00:18:13,890
but she wasn't,
557
00:18:14,010 --> 00:18:15,210
she wasn't focusing on the money.
558
00:18:15,210 --> 00:18:17,370
Then she spoke to me and obviously I can't give you
559
00:18:17,370 --> 00:18:20,040
figures, but she spoke to me last month and she says,
560
00:18:20,040 --> 00:18:23,550
Jeff, I've done more in February than the whole of 2019.
561
00:18:25,860 --> 00:18:26,460
And I was like,
562
00:18:26,490 --> 00:18:27,660
absolutely amazing.
563
00:18:27,660 --> 00:18:28,710
She put a little post in,
564
00:18:29,040 --> 00:18:30,720
in our private group and shared a bit more of the
565
00:18:30,720 --> 00:18:32,760
numbers last week,
566
00:18:32,820 --> 00:18:34,530
but everybody was like clapping on the back.
567
00:18:34,530 --> 00:18:34,850
And Cindy,
568
00:18:34,850 --> 00:18:35,030
you know,
569
00:18:35,050 --> 00:18:35,760
that is,
570
00:18:36,210 --> 00:18:37,080
that is phenomenal,
571
00:18:37,290 --> 00:18:37,560
you know?
572
00:18:37,570 --> 00:18:39,750
And she doesn't come from a photography background.
573
00:18:39,750 --> 00:18:42,360
She, she comes from a corporate background and she's,
574
00:18:42,480 --> 00:18:44,430
she's only been doing this about three or four years,
575
00:18:44,970 --> 00:18:45,240
you know,
576
00:18:45,280 --> 00:18:49,080
she's, she'd done the Peter Hurley training for headshots,
577
00:18:49,380 --> 00:18:51,990
but she wouldn't have got there without that,
578
00:18:51,990 --> 00:18:53,160
that focus on that,
579
00:18:53,370 --> 00:18:55,530
that those five star reviews became the main thing,
580
00:18:55,530 --> 00:18:55,950
the main drive.
581
00:18:56,160 --> 00:18:58,110
Now, if you just focus on making money,
582
00:18:59,010 --> 00:19:00,360
all you're going to be doing is changing the money.
583
00:19:00,360 --> 00:19:01,530
And if your brand doesn't change,
584
00:19:01,530 --> 00:19:02,670
if your service doesn't change,
585
00:19:02,670 --> 00:19:03,930
if it often doesn't change,
586
00:19:04,470 --> 00:19:08,420
have your client's expectations of you on elevated,
587
00:19:08,430 --> 00:19:09,900
raised, you're gonna,
588
00:19:09,960 --> 00:19:11,880
you're going to find really hard to chase that money.
589
00:19:12,180 --> 00:19:14,280
And it's also hard to get up every day and say,
590
00:19:14,280 --> 00:19:17,610
right, I'm going to make two grand today or five grand
591
00:19:17,610 --> 00:19:19,830
today because you don't know how you're going to make it.
592
00:19:20,220 --> 00:19:22,860
So you do other things within your business and the money
593
00:19:22,860 --> 00:19:23,550
starts coming in.
594
00:19:23,550 --> 00:19:28,080
Naturally. I love that because I think one of the things
595
00:19:28,080 --> 00:19:32,490
that people pet photographers or just photographers in general struggle with
596
00:19:32,490 --> 00:19:35,010
the most is how to,
597
00:19:36,030 --> 00:19:39,570
how to get that value across to potential clients.
598
00:19:39,780 --> 00:19:42,720
Because I think we sometimes get in our head of like,
599
00:19:43,050 --> 00:19:46,830
oh, of course I'm offering beautiful images and beautiful,
600
00:19:47,280 --> 00:19:47,790
you know,
601
00:19:48,360 --> 00:19:50,160
archival wall art and things like that,
602
00:19:50,580 --> 00:19:56,820
but actually being able to deliver what we do and the
603
00:19:56,820 --> 00:19:59,310
benefits of what we do in a way that somebody,
604
00:19:59,310 --> 00:20:00,840
when they come to your website is like,
605
00:20:00,960 --> 00:20:03,300
oh, I see this is different.
606
00:20:03,540 --> 00:20:05,190
And in that education,
607
00:20:05,190 --> 00:20:07,890
being able to explain to them,
608
00:20:07,950 --> 00:20:08,520
you know,
609
00:20:08,520 --> 00:20:10,830
and help them see what that value is.
610
00:20:11,130 --> 00:20:11,880
And then that does,
611
00:20:11,880 --> 00:20:12,420
like you said,
612
00:20:12,420 --> 00:20:13,290
weed out the,
613
00:20:13,380 --> 00:20:13,670
you know,
614
00:20:13,670 --> 00:20:14,700
the tire kickers,
615
00:20:14,730 --> 00:20:17,880
like looking for everything for 200 bucks versus the people that
616
00:20:17,880 --> 00:20:18,210
are like,
617
00:20:18,240 --> 00:20:18,780
oh no,
618
00:20:18,930 --> 00:20:20,940
I, I like to pay for value.
619
00:20:20,940 --> 00:20:23,850
And I see the value here because I get a premium
620
00:20:23,850 --> 00:20:26,280
service. Yeah.
621
00:20:26,310 --> 00:20:26,880
That makes a big,
622
00:20:26,910 --> 00:20:27,480
big difference.
623
00:20:27,690 --> 00:20:29,370
I think one of the other things too,
624
00:20:29,400 --> 00:20:31,530
that I love that I've between your,
625
00:20:32,010 --> 00:20:36,390
a commonality between like Karen and you and other people that
626
00:20:36,390 --> 00:20:41,700
are successful is that you focus on more than just,
627
00:20:42,210 --> 00:20:45,990
oh, how do I learn this latest photography technique it's actually
628
00:20:46,140 --> 00:20:51,940
learning on how can I run a better business because we're
629
00:20:51,940 --> 00:20:52,750
all in business,
630
00:20:53,840 --> 00:20:54,340
you know?
631
00:20:54,670 --> 00:20:57,730
And, and so many photographers I see that are just like,
632
00:20:57,730 --> 00:20:59,500
they're so excited to learn the craft,
633
00:20:59,500 --> 00:21:03,100
but they don't want to spend the time or the investment
634
00:21:04,090 --> 00:21:06,430
to really like dive into that business piece.
635
00:21:06,910 --> 00:21:07,450
But man,
636
00:21:07,450 --> 00:21:08,260
it is so,
637
00:21:08,290 --> 00:21:08,980
so important.
638
00:21:08,980 --> 00:21:11,230
I'm, I'm personally a business nerd.
639
00:21:11,410 --> 00:21:13,660
I got into the business of photography.
640
00:21:13,660 --> 00:21:15,220
I always loved photography,
641
00:21:15,220 --> 00:21:16,210
but I really,
642
00:21:16,240 --> 00:21:17,650
really loved business,
643
00:21:20,320 --> 00:21:21,310
such an important piece.
644
00:21:21,640 --> 00:21:23,950
But when we first started up and meet me and careful
645
00:21:23,950 --> 00:21:24,340
going out,
646
00:21:24,340 --> 00:21:27,310
and we're going to weddings and originally doing the wedding fairs
647
00:21:27,310 --> 00:21:27,730
and getting,
648
00:21:28,000 --> 00:21:29,290
getting in the wedding begins,
649
00:21:29,890 --> 00:21:30,160
you know,
650
00:21:30,220 --> 00:21:32,110
after about six or eight months,
651
00:21:32,920 --> 00:21:35,080
because the business started to develop sort of quickly,
652
00:21:35,140 --> 00:21:36,670
we started to get a bit of a name,
653
00:21:36,670 --> 00:21:36,940
you know,
654
00:21:36,940 --> 00:21:38,110
and, and people will come into us.
655
00:21:38,110 --> 00:21:38,440
And we were,
656
00:21:38,680 --> 00:21:38,860
you know,
657
00:21:38,890 --> 00:21:40,090
back in 2004,
658
00:21:40,090 --> 00:21:41,320
we were charging two and a half,
659
00:21:41,560 --> 00:21:43,300
two and a half grand averaging for a wedding.
660
00:21:43,300 --> 00:21:44,240
And that was quite a bit of money.
661
00:21:44,240 --> 00:21:45,160
And in our area,
662
00:21:45,160 --> 00:21:46,090
in the Northeast of England,
663
00:21:46,090 --> 00:21:47,140
we weren't based in London.
664
00:21:47,530 --> 00:21:49,450
So we'd created this premium round where you were getting a
665
00:21:49,450 --> 00:21:50,080
lot of bookings,
666
00:21:50,830 --> 00:21:52,090
but we could fail.
667
00:21:52,090 --> 00:21:54,700
It was quite a bit of a resentment from photographers,
668
00:21:54,880 --> 00:21:55,660
other photographers,
669
00:21:55,660 --> 00:21:56,410
other competitors,
670
00:21:56,410 --> 00:21:57,430
we'd go to wedding France,
671
00:21:57,460 --> 00:21:58,370
we'd walk around and say,
672
00:21:58,420 --> 00:22:00,190
tried to try and say hello to other people.
673
00:22:00,190 --> 00:22:01,750
And they'd start closing their albums.
674
00:22:01,750 --> 00:22:04,330
And because they knew who were work and,
675
00:22:04,330 --> 00:22:04,560
you know,
676
00:22:04,620 --> 00:22:05,530
and I says to careful,
677
00:22:05,600 --> 00:22:06,040
dare says,
678
00:22:07,090 --> 00:22:07,690
I feel,
679
00:22:07,750 --> 00:22:09,040
I feel a bit of a cheat and I feel a
680
00:22:09,040 --> 00:22:10,210
bit of a fraud because you know,
681
00:22:10,540 --> 00:22:12,190
most of these people at this reading fair,
682
00:22:12,370 --> 00:22:15,520
I've actually 10 times better photographers than nurse.
683
00:22:15,580 --> 00:22:16,510
And that says to campuses,
684
00:22:16,510 --> 00:22:19,810
yeah, look what we've been photographing for the past 10 years.
685
00:22:19,810 --> 00:22:20,320
It, you know,
686
00:22:20,320 --> 00:22:20,980
he'd been in long,
687
00:22:21,040 --> 00:22:21,850
much longer than me.
688
00:22:23,200 --> 00:22:23,410
You know,
689
00:22:23,440 --> 00:22:26,650
people run around with guns and ships and helicopters.
690
00:22:26,650 --> 00:22:27,010
You know,
691
00:22:27,070 --> 00:22:28,630
this is the first of a bribery did,
692
00:22:28,630 --> 00:22:30,070
was for the,
693
00:22:30,080 --> 00:22:30,970
his wife's meat.
694
00:22:31,360 --> 00:22:31,630
You know?
695
00:22:31,630 --> 00:22:32,350
So it was like,
696
00:22:33,150 --> 00:22:35,080
these people have been doing it for like 10,
697
00:22:35,080 --> 00:22:36,100
15 years.
698
00:22:36,610 --> 00:22:37,780
They had amazing skills,
699
00:22:37,810 --> 00:22:40,630
but their brand wasn't connected with the bride and they didn't
700
00:22:40,630 --> 00:22:42,580
have the marketing to do it.
701
00:22:42,640 --> 00:22:42,940
You know?
702
00:22:42,940 --> 00:22:44,020
So we,
703
00:22:44,080 --> 00:22:45,700
I felt like we'd actually cheated.
704
00:22:45,700 --> 00:22:47,320
And we didn't really,
705
00:22:47,560 --> 00:22:49,030
from a photography point of view,
706
00:22:49,030 --> 00:22:53,200
did deserve to have as much success as we did because
707
00:22:53,560 --> 00:22:55,990
a lot of people out there would dumpsite better,
708
00:22:56,050 --> 00:22:57,880
definitely in wedding photography than we were.
709
00:22:58,420 --> 00:23:00,190
Yeah. Yeah.
710
00:23:00,280 --> 00:23:01,300
I see that a lot.
711
00:23:01,300 --> 00:23:02,110
I see,
712
00:23:02,110 --> 00:23:02,470
you know,
713
00:23:02,470 --> 00:23:04,480
people that have amazing work,
714
00:23:04,510 --> 00:23:07,420
struggling to find business and people that have good work,
715
00:23:07,420 --> 00:23:08,590
it's, it's technically correct.
716
00:23:08,590 --> 00:23:09,340
It's good work,
717
00:23:09,520 --> 00:23:11,710
but it's not like earth shattering,
718
00:23:12,100 --> 00:23:13,720
like doing great in business.
719
00:23:14,650 --> 00:23:15,160
And that,
720
00:23:15,400 --> 00:23:17,650
that really is just the common denominator there.
721
00:23:18,130 --> 00:23:21,490
What tips do you have for people that maybe are like,
722
00:23:21,490 --> 00:23:22,060
yes, you know,
723
00:23:22,060 --> 00:23:24,400
I'm building this higher and brand.
724
00:23:24,430 --> 00:23:26,590
I want to have this experience,
725
00:23:27,130 --> 00:23:28,650
what tips you have for them of,
726
00:23:28,660 --> 00:23:29,730
of the best way to,
727
00:23:29,730 --> 00:23:31,390
to elevate that brand?
728
00:23:31,810 --> 00:23:32,710
Well, the first thing I say,
729
00:23:32,930 --> 00:23:36,250
when I work with people is because what photographers tend to
730
00:23:36,250 --> 00:23:37,750
do no matter what niche you're in,
731
00:23:38,050 --> 00:23:38,260
you know,
732
00:23:38,260 --> 00:23:38,740
they start,
733
00:23:38,920 --> 00:23:40,700
they start looking at other photographers.
734
00:23:40,720 --> 00:23:42,700
So I'll copy him.
735
00:23:42,730 --> 00:23:43,510
I'll copy her.
736
00:23:43,900 --> 00:23:45,710
And then the next thing they do is to start looking
737
00:23:45,710 --> 00:23:48,740
at the cheap off photographers and then the star,
738
00:23:48,770 --> 00:23:49,520
oh my God,
739
00:23:50,030 --> 00:23:52,490
that guy down the road's doing an Italian family shoot and
740
00:23:52,490 --> 00:23:54,530
all the images for like $99.
741
00:23:54,590 --> 00:23:55,210
Oh, oh,
742
00:23:55,380 --> 00:23:56,030
oh. And then,
743
00:23:56,060 --> 00:23:56,810
then they get that.
744
00:23:56,970 --> 00:23:57,370
I'm not,
745
00:23:57,450 --> 00:23:57,830
I can't,
746
00:23:57,860 --> 00:23:58,760
I can't compete with that.
747
00:23:58,760 --> 00:24:01,400
I can't bought assets to people is that that's,
748
00:24:01,460 --> 00:24:01,700
you know,
749
00:24:01,700 --> 00:24:03,170
cause people will come on on calls with me,
750
00:24:03,170 --> 00:24:04,070
Jeff. Yeah.
751
00:24:04,100 --> 00:24:07,040
But you work with people in London and New York and
752
00:24:07,040 --> 00:24:07,760
Paris and stuff.
753
00:24:07,770 --> 00:24:09,710
I live in X area.
754
00:24:10,100 --> 00:24:14,000
Right. There's no money in that area and asset that's rubbish.
755
00:24:14,000 --> 00:24:14,970
Absolute rubbish.
756
00:24:14,990 --> 00:24:18,080
Yeah. Abbott this guys down the street charging 99,
757
00:24:18,080 --> 00:24:20,360
99 pounds for what would she have now be like,
758
00:24:20,390 --> 00:24:20,660
that's fantastic.
759
00:24:20,660 --> 00:24:21,680
Now, what do you mean?
760
00:24:21,200 --> 00:24:21,680
It's fantastic.
761
00:24:22,160 --> 00:24:22,910
Well, what they're doing,
762
00:24:22,910 --> 00:24:25,520
they're doing you a favor because they're getting all the tire
763
00:24:25,520 --> 00:24:28,190
kickers and the time-wasters and the people who were pain in
764
00:24:28,190 --> 00:24:30,320
the ass and they're servicing them.
765
00:24:30,650 --> 00:24:32,750
So you don't have to because you're going to become a
766
00:24:32,750 --> 00:24:33,560
premium brand.
767
00:24:33,890 --> 00:24:36,320
So you're not working with those people who are,
768
00:24:36,590 --> 00:24:39,200
you're working for people who value you for what you do.
769
00:24:39,590 --> 00:24:41,750
You're not working with people who are buying on price.
770
00:24:41,750 --> 00:24:43,640
This is a stop looking at the bottom and the end
771
00:24:43,640 --> 00:24:44,180
of the market.
772
00:24:44,660 --> 00:24:46,940
If you're going to look at any photographers at all,
773
00:24:47,390 --> 00:24:50,180
look at the top photographer in your niche,
774
00:24:50,360 --> 00:24:51,860
in your geographical area,
775
00:24:52,220 --> 00:24:55,850
then look at the top photographer in your country,
776
00:24:55,880 --> 00:24:58,730
then look at them in the world and then check out
777
00:24:58,730 --> 00:24:59,810
their social media.
778
00:25:00,230 --> 00:25:02,690
Then start to think of the particular brands.
779
00:25:03,290 --> 00:25:04,850
So thinking about dog photographers,
780
00:25:04,850 --> 00:25:08,900
right? So if you're going for doggy type people,
781
00:25:08,900 --> 00:25:11,300
people tend to find a lot of dope people.
782
00:25:11,870 --> 00:25:13,040
Even in the UK,
783
00:25:13,070 --> 00:25:15,230
there's certain brands who will go for it,
784
00:25:15,230 --> 00:25:15,410
you know?
785
00:25:15,410 --> 00:25:17,780
So they tend to be very outdoorsy type of people.
786
00:25:18,110 --> 00:25:19,730
So these are people who maybe,
787
00:25:20,090 --> 00:25:20,330
you know,
788
00:25:20,360 --> 00:25:23,870
like things like at north face or Baba or Belstaff.
789
00:25:23,870 --> 00:25:24,290
So, you know,
790
00:25:24,290 --> 00:25:26,930
these like high-end fashion brands and then you start to look
791
00:25:26,930 --> 00:25:27,710
at the sort of cars.
792
00:25:27,770 --> 00:25:28,550
Oh yeah.
793
00:25:28,790 --> 00:25:30,200
Jaguar range Rover.
794
00:25:30,230 --> 00:25:30,530
You know,
795
00:25:30,830 --> 00:25:32,570
so you start to look on the outer.
796
00:25:32,960 --> 00:25:33,470
The, the,
797
00:25:33,830 --> 00:25:35,150
what you want to do is you want to look at
798
00:25:35,150 --> 00:25:36,560
brands that are premium,
799
00:25:36,890 --> 00:25:40,760
that go with your ideal client type.
800
00:25:41,180 --> 00:25:44,690
And what you'll start to see is a common commonality in
801
00:25:45,020 --> 00:25:45,680
the colors,
802
00:25:45,740 --> 00:25:46,490
the font,
803
00:25:46,610 --> 00:25:47,480
the wording,
804
00:25:48,140 --> 00:25:49,350
and what you want to do is you want to move
805
00:25:49,520 --> 00:25:51,530
it and remember yourself on these sort of brands,
806
00:25:51,530 --> 00:25:53,450
not on a photographer,
807
00:25:54,020 --> 00:25:57,200
because what you're doing is you're selling a premium experience.
808
00:25:57,200 --> 00:25:58,010
And if you think about it,
809
00:25:58,010 --> 00:26:00,460
right, if you walk past a board like a restaurant and
810
00:26:00,460 --> 00:26:01,280
you've never seen them,
811
00:26:01,280 --> 00:26:03,320
it you've never been in this restaurant before you were in
812
00:26:03,320 --> 00:26:04,100
a new city.
813
00:26:04,520 --> 00:26:06,440
You'd only think about it and you walk past it.
814
00:26:06,830 --> 00:26:08,330
And it looks amazing from that side.
815
00:26:08,330 --> 00:26:12,590
And it's beautifully done up from our side and the signage
816
00:26:12,590 --> 00:26:14,570
is all high end and premium.
817
00:26:14,570 --> 00:26:14,960
You know,
818
00:26:15,120 --> 00:26:16,400
the fonts look really,
819
00:26:16,400 --> 00:26:19,310
really contemporary and the colors are great and they're got nice
820
00:26:19,310 --> 00:26:20,340
hanging baskets and stuff.
821
00:26:20,340 --> 00:26:20,750
And you're like,
822
00:26:20,810 --> 00:26:21,260
oh yeah,
823
00:26:21,650 --> 00:26:22,370
that looks like,
824
00:26:22,880 --> 00:26:26,030
then you walk in and you pick up the menu and
825
00:26:26,060 --> 00:26:27,230
you start reading the menu.
826
00:26:27,710 --> 00:26:28,610
And when you read the menu,
827
00:26:28,610 --> 00:26:29,900
the first thing you said to your partner,
828
00:26:30,020 --> 00:26:31,340
wow, that sounds nice.
829
00:26:31,940 --> 00:26:32,960
It sounds nice.
830
00:26:32,960 --> 00:26:33,620
Right? Because,
831
00:26:33,860 --> 00:26:35,780
because the wording creates desire as well.
832
00:26:36,170 --> 00:26:36,890
So by,
833
00:26:36,920 --> 00:26:39,320
by the look on the outside and the wording on the
834
00:26:39,320 --> 00:26:44,610
menu, you are now happy to pay 30 pounds for fishing
835
00:26:44,620 --> 00:26:47,490
chips where you could've gone in a restaurant down the road
836
00:26:47,490 --> 00:26:49,260
and paid five pounds for fish and chips.
837
00:26:49,320 --> 00:26:52,590
Right. But you're happy to part with six times the amount
838
00:26:52,590 --> 00:26:54,780
of money because of the perceived value.
839
00:26:54,780 --> 00:26:55,200
Might you add?
840
00:26:55,200 --> 00:26:56,610
So, so with Brandon,
841
00:26:56,610 --> 00:26:58,290
the Brandon is about your colors,
842
00:26:58,290 --> 00:26:58,710
your fonts.
843
00:26:58,710 --> 00:26:59,100
It's not,
844
00:26:59,190 --> 00:27:00,150
it's not your logo,
845
00:27:00,180 --> 00:27:02,880
it's everything you want your clients to think,
846
00:27:02,880 --> 00:27:05,130
feel, and believe about what you,
847
00:27:05,460 --> 00:27:06,300
what you offer,
848
00:27:06,450 --> 00:27:07,830
but more importantly,
849
00:27:07,830 --> 00:27:08,880
what you bring to them.
850
00:27:11,100 --> 00:27:11,760
And, and that's,
851
00:27:11,790 --> 00:27:12,570
that's the whole thing.
852
00:27:12,570 --> 00:27:13,590
And when it comes down to,
853
00:27:13,650 --> 00:27:14,010
you know,
854
00:27:14,280 --> 00:27:17,130
you dog photographers,
855
00:27:17,160 --> 00:27:19,200
what you're doing is you're capturing that moment in time.
856
00:27:19,200 --> 00:27:23,340
You're capturing an image that in years to come will become
857
00:27:23,740 --> 00:27:24,420
the older,
858
00:27:24,420 --> 00:27:26,940
that image you get and becomes more of a priceless investment
859
00:27:26,940 --> 00:27:28,410
that you can never replace.
860
00:27:28,410 --> 00:27:32,460
I've got a photograph on my stairs of my daughter when
861
00:27:32,460 --> 00:27:35,760
she was two year old sit sitting at the base of
862
00:27:35,760 --> 00:27:36,360
Ben Nevis,
863
00:27:36,360 --> 00:27:37,080
which I took,
864
00:27:37,620 --> 00:27:39,390
and I haven't lost that image.
865
00:27:39,390 --> 00:27:42,000
So that picture that's on the wall framed.
866
00:27:42,360 --> 00:27:44,250
I can never get that picture back to that picture is
867
00:27:44,250 --> 00:27:47,040
now priceless because that can't go back to that time because
868
00:27:47,040 --> 00:27:48,420
my daughter is now 14 year old,
869
00:27:49,020 --> 00:27:49,220
you know?
870
00:27:49,220 --> 00:27:52,350
So the emotional connection with that picture is even stronger because
871
00:27:52,370 --> 00:27:53,700
if I lost that in a fire,
872
00:27:53,700 --> 00:27:54,450
I couldn't replace it.
873
00:27:55,470 --> 00:27:59,640
So this is what you are creating for the clients.
874
00:27:59,640 --> 00:27:59,790
You know?
875
00:27:59,790 --> 00:28:01,740
So you've got to communicate that because,
876
00:28:02,010 --> 00:28:02,160
you know,
877
00:28:02,160 --> 00:28:02,790
I'm a dog owner,
878
00:28:02,790 --> 00:28:04,920
myself, every dog has,
879
00:28:04,920 --> 00:28:07,980
has a unique personality that makes them different than the last
880
00:28:07,980 --> 00:28:08,610
dog. You had.
881
00:28:09,550 --> 00:28:11,730
You capturing your dog's unique personality,
882
00:28:12,000 --> 00:28:13,410
the things that you love about them,
883
00:28:13,410 --> 00:28:13,620
you know,
884
00:28:13,620 --> 00:28:15,680
that th th th th the funny way,
885
00:28:15,710 --> 00:28:16,470
the tilt the head,
886
00:28:16,470 --> 00:28:17,850
the funny way that the curler lift,
887
00:28:17,880 --> 00:28:18,780
when they're looking at you,
888
00:28:18,780 --> 00:28:19,410
that sort of thing,
889
00:28:19,920 --> 00:28:21,500
and you create that,
890
00:28:21,510 --> 00:28:23,460
and it's not just an image.
891
00:28:23,460 --> 00:28:25,800
It becomes part of the home.
892
00:28:25,920 --> 00:28:27,870
It becomes a bit of furniture in the home,
893
00:28:27,870 --> 00:28:28,490
the wall art,
894
00:28:28,500 --> 00:28:28,710
you know,
895
00:28:28,820 --> 00:28:29,850
it's an investment.
896
00:28:30,630 --> 00:28:32,520
So all this needs to be communicated.
897
00:28:32,970 --> 00:28:35,910
You're not selling the pictures you're selling what life actually does
898
00:28:35,910 --> 00:28:36,600
for the client.
899
00:28:36,960 --> 00:28:38,040
And that becomes very powerful.
900
00:28:38,040 --> 00:28:40,830
And then when people read that the buying into the whole
901
00:28:40,830 --> 00:28:43,020
experience and the buy-in into how it's going to make their
902
00:28:43,020 --> 00:28:43,650
lives better.
903
00:28:44,520 --> 00:28:45,300
Yeah, absolutely.
904
00:28:45,300 --> 00:28:46,800
And I think the other part of that too,
905
00:28:46,800 --> 00:28:48,060
is they're buying into that,
906
00:28:48,180 --> 00:28:49,740
that experience piece of it,
907
00:28:49,950 --> 00:28:50,340
you know,
908
00:28:50,340 --> 00:28:56,400
where the whole experience from the initial contact and your console
909
00:28:56,430 --> 00:29:00,780
and the session and the sales session all becomes part of
910
00:29:00,780 --> 00:29:01,500
that experience.
911
00:29:01,500 --> 00:29:03,750
It's like the same thing of eating at that 30 pound
912
00:29:03,750 --> 00:29:06,150
restaurant versus like the five pound,
913
00:29:06,150 --> 00:29:06,720
like, you know,
914
00:29:06,720 --> 00:29:09,030
get it in a bag and go where you're at the
915
00:29:09,030 --> 00:29:10,920
restaurant, it's a beautifully,
916
00:29:10,920 --> 00:29:11,190
you know,
917
00:29:11,190 --> 00:29:13,650
designed area you're sitting,
918
00:29:13,650 --> 00:29:15,270
you're like slowing down,
919
00:29:15,270 --> 00:29:16,650
enjoying the night out.
920
00:29:17,010 --> 00:29:17,940
So for your session,
921
00:29:17,940 --> 00:29:18,270
you know,
922
00:29:18,270 --> 00:29:19,530
we're enjoying the session,
923
00:29:19,530 --> 00:29:21,990
we're making it fun or making it fun for the dog.
924
00:29:21,990 --> 00:29:23,490
We're making it fun for the client.
925
00:29:23,700 --> 00:29:24,780
And, you know,
926
00:29:24,780 --> 00:29:28,290
we're delivering the products in a beautiful way.
927
00:29:28,320 --> 00:29:30,360
If you're meeting them for sales,
928
00:29:30,360 --> 00:29:32,400
it's done in a beautiful way.
929
00:29:32,400 --> 00:29:34,170
And that doesn't mean that you have to have,
930
00:29:34,200 --> 00:29:34,620
like, you know,
931
00:29:34,620 --> 00:29:37,080
a high-end studio space that you rent.
932
00:29:37,470 --> 00:29:37,800
I mean,
933
00:29:37,950 --> 00:29:40,350
I went to people's homes for the first five,
934
00:29:40,350 --> 00:29:41,590
six years of my business.
935
00:29:41,920 --> 00:29:43,270
And, you know,
936
00:29:43,330 --> 00:29:43,810
look at,
937
00:29:44,080 --> 00:29:48,550
look at all sorts of other industries have a high level
938
00:29:48,550 --> 00:29:50,710
of services coming into someone's home.
939
00:29:51,040 --> 00:29:52,810
So, you know,
940
00:29:52,810 --> 00:29:54,910
I want to squash that if anyone's out there saying I
941
00:29:54,910 --> 00:29:55,720
don't have a space,
942
00:29:55,720 --> 00:29:56,380
I can't do that.
943
00:29:56,590 --> 00:29:57,730
No, go to that.
944
00:29:58,630 --> 00:29:58,960
Yeah. Well,
945
00:29:58,960 --> 00:29:59,300
funny enough.
946
00:29:59,300 --> 00:30:00,160
So tomorrow morning,
947
00:30:00,160 --> 00:30:01,860
Friday mornings at my,
948
00:30:01,860 --> 00:30:04,930
my kickboxing torch comes to my house and we would take
949
00:30:04,930 --> 00:30:05,650
bucks on the patio,
950
00:30:05,920 --> 00:30:06,670
but he is,
951
00:30:06,700 --> 00:30:06,940
you know,
952
00:30:06,940 --> 00:30:09,370
he's well known within the area within the industry is building
953
00:30:09,390 --> 00:30:10,300
a great brand.
954
00:30:10,300 --> 00:30:11,470
He's got a really good brand,
955
00:30:11,500 --> 00:30:11,710
you know,
956
00:30:11,920 --> 00:30:14,980
so I'd much rather come and work with his brand and
957
00:30:14,980 --> 00:30:16,630
go into a gym and do the same thing in the
958
00:30:16,630 --> 00:30:17,860
gym. Yeah,
959
00:30:17,890 --> 00:30:19,450
absolutely. For sure.
960
00:30:19,810 --> 00:30:22,060
Gosh, we kind of went on a tangent about brand name,
961
00:30:22,060 --> 00:30:22,990
but I think it was really,
962
00:30:22,990 --> 00:30:24,940
really important and a really good conversation.
963
00:30:25,420 --> 00:30:27,320
But I do want to kind of bring it back around,
964
00:30:27,350 --> 00:30:31,300
circle back around for a little bit of that kind of
965
00:30:31,300 --> 00:30:32,020
goal setting,
966
00:30:32,290 --> 00:30:37,060
because you totally nailed it before where people set these kind
967
00:30:37,060 --> 00:30:38,080
of arbitrary,
968
00:30:38,080 --> 00:30:39,490
like wide goals.
969
00:30:39,490 --> 00:30:40,630
I have kind of two thoughts here,
970
00:30:40,630 --> 00:30:42,460
and I'd love to hear your thoughts on my two thoughts.
971
00:30:43,480 --> 00:30:44,290
Number one,
972
00:30:44,620 --> 00:30:48,160
is that people tend to set goals like that.
973
00:30:48,250 --> 00:30:50,830
I'm going to have this many number of new clients,
974
00:30:50,860 --> 00:30:52,930
or I'm going to have this much in sales,
975
00:30:53,290 --> 00:30:55,030
which, you know,
976
00:30:55,090 --> 00:30:58,720
I like to initially think of that,
977
00:30:58,750 --> 00:31:00,760
but I don't like to set that as my goal.
978
00:31:00,760 --> 00:31:02,710
I like to then look at that and say,
979
00:31:02,710 --> 00:31:03,010
all right,
980
00:31:03,040 --> 00:31:05,620
if I want to hit $150,000
981
00:31:05,620 --> 00:31:07,150
in revenue this year,
982
00:31:08,020 --> 00:31:09,820
what actions do I need to take?
983
00:31:09,820 --> 00:31:11,590
That's ultimately out of my control.
984
00:31:11,890 --> 00:31:12,340
So it's like,
985
00:31:12,340 --> 00:31:15,670
what actions do I need to take monthly,
986
00:31:15,760 --> 00:31:21,370
weekly, daily to get these many leads that will convert to
987
00:31:21,370 --> 00:31:23,620
these many clients that will convert to that much money.
988
00:31:24,010 --> 00:31:26,950
So that I try to bring my goals down into like
989
00:31:26,980 --> 00:31:30,910
my actual actions that are completely binary either I did it,
990
00:31:31,240 --> 00:31:32,260
or I didn't do it,
991
00:31:32,770 --> 00:31:36,030
which I think a lot of people don't,
992
00:31:36,030 --> 00:31:37,360
don't quite take it that far.
993
00:31:37,540 --> 00:31:39,490
Is, is that something that you kind of do too,
994
00:31:39,490 --> 00:31:40,690
or do you have another table I want to do with
995
00:31:40,690 --> 00:31:42,780
my clients is that I,
996
00:31:42,900 --> 00:31:43,870
I wrote a book last year.
997
00:31:43,870 --> 00:31:46,390
I put everything I knew into this book called the ambitious
998
00:31:46,390 --> 00:31:47,320
photographers journal.
999
00:31:47,320 --> 00:31:48,100
And it's it's,
1000
00:31:48,130 --> 00:31:49,570
I think it's the only one of its type.
1001
00:31:49,570 --> 00:31:51,010
You've got all these rules set in boobs.
1002
00:31:51,370 --> 00:31:54,610
I've wrote one just for photographers and put it down so
1003
00:31:54,610 --> 00:31:56,050
that people would make this a habit.
1004
00:31:56,560 --> 00:31:59,380
And I tell people to break their,
1005
00:31:59,380 --> 00:32:01,480
their doors down into eight different segments.
1006
00:32:02,080 --> 00:32:04,360
And the first one covers the,
1007
00:32:04,360 --> 00:32:04,630
you know,
1008
00:32:04,630 --> 00:32:06,190
the turnover number of ships.
1009
00:32:07,420 --> 00:32:08,290
So that is the,
1010
00:32:08,320 --> 00:32:09,280
that is the bigger,
1011
00:32:09,280 --> 00:32:12,220
higher goal that you're going to achieve as a culmination of
1012
00:32:12,220 --> 00:32:13,000
all these other things.
1013
00:32:13,000 --> 00:32:16,690
Now, some of these other ones include like Brandon and then
1014
00:32:16,690 --> 00:32:20,290
another one comes maybe website SEO and blogging.
1015
00:32:20,800 --> 00:32:21,430
So, you know,
1016
00:32:21,460 --> 00:32:22,150
I'm going to write,
1017
00:32:22,150 --> 00:32:24,040
so if I set a goal to write,
1018
00:32:24,790 --> 00:32:25,180
you know,
1019
00:32:25,270 --> 00:32:26,130
two blogs a month,
1020
00:32:26,230 --> 00:32:29,020
that's 24 blogs and all that from that goal,
1021
00:32:29,620 --> 00:32:30,700
I will probably,
1022
00:32:30,790 --> 00:32:32,590
that will help my website rank better.
1023
00:32:33,220 --> 00:32:35,890
I'll make better connections with potential clients.
1024
00:32:36,130 --> 00:32:37,630
And from just writing those blogs,
1025
00:32:37,630 --> 00:32:40,760
I would probably get new clients come in and they will
1026
00:32:40,760 --> 00:32:42,170
add to my email list as well.
1027
00:32:42,290 --> 00:32:43,910
So four things might happen from that.
1028
00:32:43,910 --> 00:32:44,540
One thing,
1029
00:32:45,090 --> 00:32:47,900
another one of the goals is social media goals.
1030
00:32:47,960 --> 00:32:48,500
So it might be,
1031
00:32:48,500 --> 00:32:52,370
am going to push 16 times a month to LinkedIn,
1032
00:32:52,790 --> 00:32:54,590
30 times a month to Facebook.
1033
00:32:54,980 --> 00:32:57,920
And we're currently sitting at 2000 followers on LinkedIn.
1034
00:32:58,340 --> 00:33:00,440
I want to have 4,000
1035
00:33:00,440 --> 00:33:02,000
followers by the end of this year,
1036
00:33:02,060 --> 00:33:03,770
I've got X amount of followers on Facebook.
1037
00:33:03,770 --> 00:33:06,800
I want to have this sort of set down those physical.
1038
00:33:06,980 --> 00:33:07,400
Don't say,
1039
00:33:07,460 --> 00:33:08,540
I want to grow my LinkedIn.
1040
00:33:08,570 --> 00:33:09,070
That's not,
1041
00:33:09,070 --> 00:33:09,430
that's not,
1042
00:33:09,920 --> 00:33:10,220
you know,
1043
00:33:10,520 --> 00:33:12,890
give a different definitive goal.
1044
00:33:13,400 --> 00:33:14,990
And then other goals that actually put in,
1045
00:33:14,990 --> 00:33:16,310
I put in like reward goals.
1046
00:33:16,310 --> 00:33:19,460
Like I want to buy this particular car by.
1047
00:33:19,790 --> 00:33:22,430
And I actually wrote down the make and the model and
1048
00:33:22,430 --> 00:33:23,090
the type of the car,
1049
00:33:23,090 --> 00:33:24,260
and actually ordered mine last,
1050
00:33:24,680 --> 00:33:25,190
last year.
1051
00:33:25,240 --> 00:33:26,090
And I got it.
1052
00:33:26,090 --> 00:33:28,040
And then it fell through last month because you couldn't get
1053
00:33:28,040 --> 00:33:28,910
it for another three months.
1054
00:33:28,910 --> 00:33:29,960
I ended up buying a different one,
1055
00:33:30,830 --> 00:33:32,540
but then I'll have like holiday goals.
1056
00:33:32,540 --> 00:33:33,980
And one of the other things I have as a goal
1057
00:33:33,980 --> 00:33:35,420
is, is a lifestyle.
1058
00:33:35,900 --> 00:33:38,840
And it always comes down to me a particular,
1059
00:33:38,840 --> 00:33:39,710
it it's getting harder.
1060
00:33:39,710 --> 00:33:43,940
I'm 52 now is a particular level of fitness because if
1061
00:33:43,940 --> 00:33:45,160
I don't feel energized,
1062
00:33:45,170 --> 00:33:45,290
you know,
1063
00:33:45,290 --> 00:33:46,370
if I go to the gym and I'll come back,
1064
00:33:46,370 --> 00:33:46,820
I'm really,
1065
00:33:46,820 --> 00:33:48,110
I'm much more productive,
1066
00:33:48,650 --> 00:33:48,900
you know,
1067
00:33:48,920 --> 00:33:52,160
so always have that fitness goal because in fact,
1068
00:33:52,160 --> 00:33:53,150
if I'm feeling fit,
1069
00:33:53,360 --> 00:33:53,810
if I'm,
1070
00:33:53,990 --> 00:33:54,740
I feel happier,
1071
00:33:56,090 --> 00:33:56,730
better amount,
1072
00:33:56,780 --> 00:33:57,620
my mental self,
1073
00:33:57,650 --> 00:34:00,080
because I've always had weird problems,
1074
00:34:00,080 --> 00:34:00,500
I suppose,
1075
00:34:00,500 --> 00:34:02,690
since I was a little boy boarder and I'm being a
1076
00:34:02,690 --> 00:34:03,380
little bit chubby.
1077
00:34:03,650 --> 00:34:04,100
So wait,
1078
00:34:04,110 --> 00:34:05,030
if I keep my weight down,
1079
00:34:05,030 --> 00:34:05,930
if I keep myself fit,
1080
00:34:06,260 --> 00:34:07,250
I'm a lot more productive.
1081
00:34:07,250 --> 00:34:09,860
I'm a lot more happier and I feel more energized.
1082
00:34:09,860 --> 00:34:11,060
So that becomes a goal as well.
1083
00:34:11,060 --> 00:34:11,980
So I set myself a goal,
1084
00:34:12,020 --> 00:34:12,230
you know,
1085
00:34:12,230 --> 00:34:12,980
go to the gym.
1086
00:34:13,700 --> 00:34:16,460
And I think I remember reading this sin that I felt
1087
00:34:16,550 --> 00:34:18,500
it was absolutely brilliant.
1088
00:34:18,500 --> 00:34:21,770
And the same as there's no such thing,
1089
00:34:21,800 --> 00:34:22,010
you know,
1090
00:34:22,010 --> 00:34:23,930
if anybody says you don't have the time,
1091
00:34:24,710 --> 00:34:25,700
that's absolute rubbish,
1092
00:34:25,880 --> 00:34:26,150
which is,
1093
00:34:26,150 --> 00:34:27,380
we all have the same time.
1094
00:34:27,380 --> 00:34:29,840
We all have 24 hours in the day.
1095
00:34:30,800 --> 00:34:32,870
The fact of the matter is you have the time,
1096
00:34:32,870 --> 00:34:36,110
you just not making that particular goal a priority.
1097
00:34:36,680 --> 00:34:40,130
So like a good analogy to do that is to think
1098
00:34:40,130 --> 00:34:40,700
about the gym.
1099
00:34:40,700 --> 00:34:41,180
What, you know,
1100
00:34:41,180 --> 00:34:42,800
cause it's easier to think about the gym,
1101
00:34:42,800 --> 00:34:43,940
then the business side of things.
1102
00:34:43,940 --> 00:34:44,210
And I,
1103
00:34:44,390 --> 00:34:45,740
what if I want to lose a stone,
1104
00:34:46,370 --> 00:34:48,290
but if I had just sit on my backside everyday and
1105
00:34:48,290 --> 00:34:49,340
don't do anything about it,
1106
00:34:49,400 --> 00:34:50,210
it's not going to happen.
1107
00:34:50,720 --> 00:34:52,580
But if I'm making it a priority to go to the
1108
00:34:52,580 --> 00:34:55,010
gym at seven o'clock in the morning and I'm back home
1109
00:34:55,010 --> 00:34:57,680
a eight I'm only there 45 minutes and I come back
1110
00:34:58,250 --> 00:34:59,960
that has become a priority and I've done it.
1111
00:35:00,050 --> 00:35:01,520
And I've still got the rest of the day.
1112
00:35:02,150 --> 00:35:05,660
Right? And I could get about seven fat around on Facebook
1113
00:35:05,660 --> 00:35:06,770
for 45 minutes,
1114
00:35:07,130 --> 00:35:08,330
drink a few cups of coffee,
1115
00:35:08,330 --> 00:35:09,320
flick on the TV.
1116
00:35:09,320 --> 00:35:12,050
And I've just wasted the time that I could've been making,
1117
00:35:12,350 --> 00:35:13,790
getting fit and getting healthier.
1118
00:35:14,390 --> 00:35:16,040
I go to with my clients,
1119
00:35:16,040 --> 00:35:16,640
I say to them,
1120
00:35:16,640 --> 00:35:17,030
you know what,
1121
00:35:17,780 --> 00:35:20,390
set film goals and do them straight away.
1122
00:35:20,420 --> 00:35:22,100
So one of the big things I say is,
1123
00:35:22,110 --> 00:35:22,340
you know,
1124
00:35:22,340 --> 00:35:23,390
that consistency,
1125
00:35:23,390 --> 00:35:25,760
consistency, reproducers like going to the gym.
1126
00:35:26,360 --> 00:35:26,600
You know,
1127
00:35:26,660 --> 00:35:27,770
you will get you,
1128
00:35:28,010 --> 00:35:29,840
you don't go in and do a massive workout and come
1129
00:35:29,840 --> 00:35:30,350
out. And you're like,
1130
00:35:30,380 --> 00:35:31,100
oh my God,
1131
00:35:31,340 --> 00:35:33,140
like little dropped a stone and downloads the muscle.
1132
00:35:33,980 --> 00:35:35,720
I think that's the biggest piece though,
1133
00:35:35,720 --> 00:35:39,270
that, that people get frustrated with the gym and also with
1134
00:35:39,270 --> 00:35:42,810
their business because that business building piece is such a long
1135
00:35:42,810 --> 00:35:45,450
game. It's kind of the same thing as the fitness in
1136
00:35:45,460 --> 00:35:48,570
that you don't notice things day by day,
1137
00:35:48,690 --> 00:35:50,430
but that cumulative effort.
1138
00:35:51,150 --> 00:35:51,690
Oh my gosh.
1139
00:35:51,720 --> 00:35:53,280
All of a sudden now you're like,
1140
00:35:53,940 --> 00:35:54,540
what happened?
1141
00:35:54,660 --> 00:35:55,770
My business is really busy.
1142
00:35:55,770 --> 00:35:57,090
Now I have to raise my prices.
1143
00:35:57,090 --> 00:36:00,510
I have too many too much demand because you stuck with
1144
00:36:00,510 --> 00:36:02,370
it. Yeah.
1145
00:36:02,400 --> 00:36:02,880
I got,
1146
00:36:03,210 --> 00:36:04,980
I remember one of my clients who's doing really,
1147
00:36:04,980 --> 00:36:05,370
really well.
1148
00:36:05,370 --> 00:36:08,820
She personal brand photographer and Thomas and she's probably cheese say
1149
00:36:08,840 --> 00:36:11,790
she's probably one of the least ex experienced photographers in my
1150
00:36:11,790 --> 00:36:13,200
group and a,
1151
00:36:13,200 --> 00:36:13,950
an ex teacher.
1152
00:36:13,950 --> 00:36:15,810
So she's only been doing photography for a few years,
1153
00:36:16,320 --> 00:36:18,570
so, but really driven,
1154
00:36:18,600 --> 00:36:18,840
you know,
1155
00:36:18,860 --> 00:36:19,590
really focused.
1156
00:36:19,590 --> 00:36:20,550
She does CrossFit.
1157
00:36:20,550 --> 00:36:21,780
She's like anxious.
1158
00:36:21,840 --> 00:36:25,860
She's<inaudible> she does cross fridges squats every day and stuff like
1159
00:36:25,860 --> 00:36:27,240
that. And I should probably be driven person.
1160
00:36:27,540 --> 00:36:29,370
So she was literally everything I told her to do.
1161
00:36:29,370 --> 00:36:30,870
She was lapping up on the program.
1162
00:36:30,900 --> 00:36:32,070
So we got a brand.
1163
00:36:32,070 --> 00:36:34,080
So she was great with the wording,
1164
00:36:34,080 --> 00:36:35,190
for getting all the desire,
1165
00:36:35,190 --> 00:36:36,330
wording, right.
1166
00:36:36,330 --> 00:36:37,530
For our brochures and website,
1167
00:36:37,800 --> 00:36:39,240
she used to be an English teacher,
1168
00:36:39,240 --> 00:36:40,680
so I wouldn't miss it.
1169
00:36:41,220 --> 00:36:44,070
So then I sat her away with the social media goals
1170
00:36:44,070 --> 00:36:45,120
and the posting goals.
1171
00:36:45,630 --> 00:36:47,790
And then I always remember now I wish because we joked
1172
00:36:47,790 --> 00:36:48,120
about it,
1173
00:36:48,120 --> 00:36:49,650
me and Anna about a month ago.
1174
00:36:50,070 --> 00:36:50,370
And I said,
1175
00:36:50,370 --> 00:36:51,720
I wish I'd kept that email.
1176
00:36:51,720 --> 00:36:52,080
Cause I,
1177
00:36:52,080 --> 00:36:53,670
I remember getting up one morning early,
1178
00:36:54,060 --> 00:36:54,900
bottling my laptop.
1179
00:36:54,900 --> 00:36:55,380
And he's a,
1180
00:36:55,400 --> 00:36:56,640
an email in the table,
1181
00:36:56,670 --> 00:36:58,830
my heart sunk and the title is Jeff.
1182
00:36:58,830 --> 00:36:59,760
It's not working.
1183
00:36:59,880 --> 00:37:00,990
And I could see it was from ad.
1184
00:37:02,330 --> 00:37:03,900
I'm sure that no matter what you do,
1185
00:37:03,900 --> 00:37:04,860
it's just not working.
1186
00:37:04,860 --> 00:37:06,450
I haven't brought any money into my business,
1187
00:37:06,450 --> 00:37:06,740
blah, blah,
1188
00:37:06,740 --> 00:37:07,520
blah. She sent this,
1189
00:37:07,620 --> 00:37:09,210
spent this much money on my program,
1190
00:37:10,080 --> 00:37:10,440
so, right,
1191
00:37:10,440 --> 00:37:13,470
right. Like we need to call so jumps on a call.
1192
00:37:14,190 --> 00:37:14,610
And I was like,
1193
00:37:14,940 --> 00:37:15,720
tell me what you're doing.
1194
00:37:15,870 --> 00:37:16,440
I'm doing this.
1195
00:37:16,440 --> 00:37:16,890
I'm doing that.
1196
00:37:16,890 --> 00:37:17,220
I'm doing it.
1197
00:37:17,820 --> 00:37:18,690
Brilliant, brilliant.
1198
00:37:18,960 --> 00:37:20,040
How long we've been doing this,
1199
00:37:20,640 --> 00:37:22,320
but it's six or six or eight weeks.
1200
00:37:22,320 --> 00:37:22,890
Something like that.
1201
00:37:23,520 --> 00:37:25,050
So I'm doing everything right?
1202
00:37:25,050 --> 00:37:25,350
I is.
1203
00:37:25,350 --> 00:37:26,610
Imagine you've got a really,
1204
00:37:26,610 --> 00:37:28,020
really, really long haul is right.
1205
00:37:28,470 --> 00:37:29,550
And it's stretched out for ages.
1206
00:37:29,550 --> 00:37:30,510
As soon as you turn the tap on,
1207
00:37:30,530 --> 00:37:31,650
it's going to take a while for,
1208
00:37:31,650 --> 00:37:32,460
to come out the end.
1209
00:37:32,460 --> 00:37:32,850
And that says,
1210
00:37:33,300 --> 00:37:35,310
this is what your social media posts and this,
1211
00:37:35,310 --> 00:37:36,420
like I says,
1212
00:37:36,480 --> 00:37:38,100
how many times you post into LinkedIn?
1213
00:37:38,100 --> 00:37:38,490
And she was like,
1214
00:37:38,520 --> 00:37:40,020
oh, four times a week.
1215
00:37:40,650 --> 00:37:41,910
I know that's good.
1216
00:37:41,910 --> 00:37:44,010
That's good because you'll still be standing in your space.
1217
00:37:44,370 --> 00:37:44,650
I says,
1218
00:37:44,650 --> 00:37:45,510
but if you update,
1219
00:37:45,510 --> 00:37:47,430
you might get a little bit more what you've done necessarily.
1220
00:37:47,490 --> 00:37:48,000
She went right.
1221
00:37:48,030 --> 00:37:48,390
That's it.
1222
00:37:48,390 --> 00:37:50,040
Jeff, I'm going to do seven times a week.
1223
00:37:51,270 --> 00:37:54,150
So she made it a point to do seven times a
1224
00:37:54,150 --> 00:37:55,530
week. And she does it every morning,
1225
00:37:55,560 --> 00:37:57,990
like religiously seven 30.
1226
00:37:58,290 --> 00:38:00,080
It's the first thing she does before she,
1227
00:38:00,390 --> 00:38:01,890
before she even opens her email,
1228
00:38:01,890 --> 00:38:05,250
because email is really dangerous because you open up email and
1229
00:38:05,250 --> 00:38:06,480
post to Facebook or hang on,
1230
00:38:06,480 --> 00:38:07,620
I'm just going to check my email.
1231
00:38:07,650 --> 00:38:08,100
Oh, hang on.
1232
00:38:08,340 --> 00:38:09,570
I responded to somebody up.
1233
00:38:10,500 --> 00:38:12,810
There's an offer from a particular shop.
1234
00:38:12,810 --> 00:38:13,320
I'll just check.
1235
00:38:13,320 --> 00:38:15,180
See if that jacket's still in stock.
1236
00:38:18,900 --> 00:38:20,130
Right? So she,
1237
00:38:20,130 --> 00:38:21,030
she does that before.
1238
00:38:21,030 --> 00:38:22,830
She does anything else post to social media.
1239
00:38:24,720 --> 00:38:25,920
So she started doing that up.
1240
00:38:25,920 --> 00:38:28,440
The consistency consistency is the key.
1241
00:38:28,500 --> 00:38:29,820
Anyway, two weeks later,
1242
00:38:30,210 --> 00:38:31,020
the message comes in,
1243
00:38:31,080 --> 00:38:31,620
oh my God,
1244
00:38:31,620 --> 00:38:33,780
Jeff inquiry send him.
1245
00:38:33,780 --> 00:38:35,560
The prices is young for this top package.
1246
00:38:35,650 --> 00:38:35,980
I was like,
1247
00:38:36,250 --> 00:38:37,210
marvelous, brilliant.
1248
00:38:37,750 --> 00:38:38,590
Three days later,
1249
00:38:38,680 --> 00:38:39,130
oh my God,
1250
00:38:39,130 --> 00:38:40,600
Jeff, another inquiry.
1251
00:38:41,170 --> 00:38:42,370
And then this started to happen.
1252
00:38:42,370 --> 00:38:45,970
And then when she was investigating and talking to these people,
1253
00:38:46,240 --> 00:38:47,050
same thing,
1254
00:38:47,560 --> 00:38:49,480
I've been watching you for about two or three months now.
1255
00:38:49,960 --> 00:38:50,860
So, you know,
1256
00:38:50,950 --> 00:38:52,300
on social media,
1257
00:38:53,410 --> 00:38:54,700
somebody sees you today.
1258
00:38:54,970 --> 00:38:55,300
If you,
1259
00:38:55,390 --> 00:38:57,280
if you connect with somebody today,
1260
00:38:57,640 --> 00:38:58,320
what were on there.
1261
00:38:58,320 --> 00:38:59,260
And on the last day of March,
1262
00:38:59,260 --> 00:39:00,640
you connect with somebody today,
1263
00:39:00,970 --> 00:39:05,200
they could potentially be your client in maybe July,
1264
00:39:06,460 --> 00:39:09,430
but what you keep this consistency up in,
1265
00:39:09,430 --> 00:39:09,970
Joe, you,
1266
00:39:09,970 --> 00:39:13,300
so you get the people who your new client in July,
1267
00:39:13,510 --> 00:39:14,980
but the people who see you in July,
1268
00:39:15,010 --> 00:39:16,240
if you keep that consistency,
1269
00:39:16,240 --> 00:39:18,010
you're only going to be fine since September.
1270
00:39:18,310 --> 00:39:19,270
And what happens like,
1271
00:39:19,300 --> 00:39:19,510
you know,
1272
00:39:19,510 --> 00:39:20,140
like with,
1273
00:39:20,230 --> 00:39:21,220
with, with my business,
1274
00:39:21,610 --> 00:39:25,300
it then eventually it just becomes a constant role,
1275
00:39:26,020 --> 00:39:26,290
you know?
1276
00:39:26,320 --> 00:39:26,950
And funny enough,
1277
00:39:27,040 --> 00:39:28,060
I, you know,
1278
00:39:28,150 --> 00:39:29,320
I pushed LinkedIn all the time.
1279
00:39:29,320 --> 00:39:30,820
I've got a 32,000
1280
00:39:30,820 --> 00:39:31,540
followers on LinkedIn.
1281
00:39:31,540 --> 00:39:33,550
I've probably the biggest in the industry,
1282
00:39:33,580 --> 00:39:34,810
in the photography industry on,
1283
00:39:34,900 --> 00:39:38,440
on that platform three weeks ago before the,
1284
00:39:39,400 --> 00:39:42,790
the big photography convention where I was speaking in London on
1285
00:39:42,800 --> 00:39:43,570
a couple of days,
1286
00:39:44,080 --> 00:39:44,770
I was sort of busy.
1287
00:39:44,770 --> 00:39:46,990
I couldn't post to LinkedIn for about two or three weeks.
1288
00:39:47,500 --> 00:39:49,720
Then I put us to the LinkedIn by my post,
1289
00:39:49,720 --> 00:39:50,980
just bombed because I'd,
1290
00:39:51,010 --> 00:39:52,390
I'd gone out of people's news feeds.
1291
00:39:52,840 --> 00:39:53,050
You know,
1292
00:39:53,050 --> 00:39:56,260
you've gotta be seen because there's somebody else who would be
1293
00:39:56,260 --> 00:39:58,600
more tempted and more interested in we'll come in your place.
1294
00:39:58,600 --> 00:40:02,920
If you don't keep that sort of visibility is credibility and
1295
00:40:02,920 --> 00:40:04,570
credibility leads to authority.
1296
00:40:04,570 --> 00:40:05,590
And when you grow up authority,
1297
00:40:05,590 --> 00:40:06,820
you can charge what the hell you want.
1298
00:40:07,300 --> 00:40:07,510
You know,
1299
00:40:07,510 --> 00:40:08,860
you can get that more money.
1300
00:40:08,890 --> 00:40:11,440
But if you visibility,
1301
00:40:11,440 --> 00:40:14,050
if you think about images and posts in that is like
1302
00:40:14,050 --> 00:40:15,100
the digital currency,
1303
00:40:15,520 --> 00:40:15,820
you know,
1304
00:40:16,690 --> 00:40:17,830
every influencer,
1305
00:40:17,830 --> 00:40:21,490
every person who has a million followers started with one,
1306
00:40:21,550 --> 00:40:22,000
they start,
1307
00:40:22,030 --> 00:40:24,190
they put out their first post and didn't get a,
1308
00:40:24,190 --> 00:40:25,360
like, didn't get a comment,
1309
00:40:25,750 --> 00:40:27,970
but what made them different is that just kept on with
1310
00:40:27,970 --> 00:40:28,570
it. They didn't say,
1311
00:40:28,600 --> 00:40:29,920
oh, this doesn't work.
1312
00:40:30,790 --> 00:40:31,030
You know,
1313
00:40:31,630 --> 00:40:33,010
it's that consistency.
1314
00:40:33,010 --> 00:40:37,090
It's like the people that keep going to the gym joins
1315
00:40:37,090 --> 00:40:38,770
Jones's gym every January and,
1316
00:40:38,900 --> 00:40:40,240
and finish for full year.
1317
00:40:40,720 --> 00:40:41,170
I didn't have it.
1318
00:40:47,460 --> 00:40:48,420
I got to do it.
1319
00:40:48,780 --> 00:40:49,620
Oh man.
1320
00:40:49,650 --> 00:40:50,280
That's funny.
1321
00:40:51,420 --> 00:40:52,860
Yeah. And you know,
1322
00:40:52,860 --> 00:40:55,500
I think it can also kind of work with your habits
1323
00:40:55,500 --> 00:40:58,800
too, of trying to create those kind of self rules.
1324
00:40:58,800 --> 00:40:59,490
I know for me,
1325
00:40:59,490 --> 00:41:01,110
if I don't do,
1326
00:41:01,830 --> 00:41:02,280
you know,
1327
00:41:02,310 --> 00:41:05,760
any workout type stuff or things that aren't fun,
1328
00:41:05,760 --> 00:41:06,390
like for me,
1329
00:41:06,390 --> 00:41:07,590
business stuff is fun.
1330
00:41:07,590 --> 00:41:08,010
And I'm like,
1331
00:41:08,100 --> 00:41:08,550
oh yeah,
1332
00:41:08,760 --> 00:41:11,940
I consider this computer all stinking day to a fault.
1333
00:41:11,970 --> 00:41:12,630
And then I'm like,
1334
00:41:12,660 --> 00:41:14,730
oh, well I can go for that walk later.
1335
00:41:14,760 --> 00:41:15,960
Oh, I can do this later.
1336
00:41:15,960 --> 00:41:18,660
But later is never going to happen.
1337
00:41:18,960 --> 00:41:20,160
If it's a priority,
1338
00:41:20,160 --> 00:41:22,350
it needs to happen in the first thing in the morning.
1339
00:41:22,350 --> 00:41:24,000
And then it,
1340
00:41:24,480 --> 00:41:25,440
it becomes,
1341
00:41:25,440 --> 00:41:26,310
I don't know.
1342
00:41:27,330 --> 00:41:29,370
I don't know what the like technical,
1343
00:41:29,400 --> 00:41:30,570
there's probably some technical,
1344
00:41:30,570 --> 00:41:32,130
actual psychological term for this,
1345
00:41:32,130 --> 00:41:32,490
but like,
1346
00:41:32,490 --> 00:41:34,820
you get that early success in the day and it's like,
1347
00:41:34,850 --> 00:41:35,360
oh man,
1348
00:41:35,360 --> 00:41:36,590
I can do anything today.
1349
00:41:36,650 --> 00:41:37,700
I've already done this.
1350
00:41:38,180 --> 00:41:41,900
So you're starting your day with so much momentum.
1351
00:41:43,640 --> 00:41:44,150
So yeah,
1352
00:41:44,180 --> 00:41:45,770
I think for me,
1353
00:41:45,770 --> 00:41:46,370
at least,
1354
00:41:46,550 --> 00:41:47,900
and I know some other people too,
1355
00:41:47,900 --> 00:41:54,380
it becomes a challenge of choosing what the actual priorities are
1356
00:41:54,560 --> 00:41:58,310
because there's so many things vying for our attention and only
1357
00:41:58,310 --> 00:41:59,420
so much time.
1358
00:41:59,690 --> 00:42:00,500
And like you said,
1359
00:42:00,500 --> 00:42:02,090
like, we all have the same amount of time.
1360
00:42:02,090 --> 00:42:03,530
So if you're not getting something done,
1361
00:42:03,530 --> 00:42:05,150
you've not made it a priority,
1362
00:42:05,720 --> 00:42:11,030
but we have to may simply prioritize our priorities for lack
1363
00:42:11,030 --> 00:42:11,690
of better term.
1364
00:42:11,690 --> 00:42:13,400
Right? How'd we get down with,
1365
00:42:13,400 --> 00:42:14,420
with my clients,
1366
00:42:14,420 --> 00:42:14,780
as I say,
1367
00:42:14,810 --> 00:42:17,450
what we have is it goes back to that thing.
1368
00:42:17,470 --> 00:42:18,710
Visibility is credibility.
1369
00:42:18,710 --> 00:42:19,520
So the first thing,
1370
00:42:19,820 --> 00:42:21,650
regardless of what jobs you've got on that week,
1371
00:42:21,980 --> 00:42:24,230
don't break the visibility cycle.
1372
00:42:24,470 --> 00:42:25,220
Don't break the chain.
1373
00:42:25,520 --> 00:42:26,960
So before you get out of bed,
1374
00:42:26,990 --> 00:42:27,800
grab the coffee,
1375
00:42:28,550 --> 00:42:30,020
you post to social media,
1376
00:42:30,200 --> 00:42:30,710
you've done it.
1377
00:42:30,740 --> 00:42:31,250
It's done.
1378
00:42:31,250 --> 00:42:33,440
It's literally takes you 15 minutes.
1379
00:42:33,440 --> 00:42:33,830
That's it.
1380
00:42:34,160 --> 00:42:34,910
If you're on LinkedIn,
1381
00:42:34,910 --> 00:42:37,090
you might spend another 20 minutes reaching out,
1382
00:42:37,110 --> 00:42:38,180
send a new connections.
1383
00:42:38,810 --> 00:42:41,360
Then what I do on a Sunday night is I create
1384
00:42:41,420 --> 00:42:44,000
one, I must do this job.
1385
00:42:44,540 --> 00:42:46,010
It must be done by the end of this week.
1386
00:42:46,010 --> 00:42:47,510
So if I've got to work till midnight,
1387
00:42:47,510 --> 00:42:49,340
the following Sunday to finish this job,
1388
00:42:49,400 --> 00:42:50,330
I've got to do it right.
1389
00:42:50,540 --> 00:42:52,250
But it can be done any time over the course of
1390
00:42:52,250 --> 00:42:52,670
that week.
1391
00:42:53,030 --> 00:42:53,810
So you might say,
1392
00:42:53,810 --> 00:42:55,910
right, what am I must do jobs this week?
1393
00:42:56,420 --> 00:42:57,830
I always say break things down.
1394
00:42:57,830 --> 00:42:58,100
You know?
1395
00:42:58,130 --> 00:43:02,210
Cause what people do is build a new website,
1396
00:43:02,620 --> 00:43:04,550
right? And then there's this thing that,
1397
00:43:04,580 --> 00:43:06,530
oh, I've got a kind of a new website today and
1398
00:43:06,530 --> 00:43:08,300
it just gets put off.
1399
00:43:08,870 --> 00:43:10,670
So you bring that down.
1400
00:43:10,670 --> 00:43:12,530
So you're not going to build a new website this week.
1401
00:43:12,800 --> 00:43:14,450
What are you going to do this week is you're going
1402
00:43:14,450 --> 00:43:15,890
to get your homepage sorted out.
1403
00:43:16,550 --> 00:43:19,670
So Monday you're going to set aside an hour and a
1404
00:43:19,670 --> 00:43:22,130
half. I'm going just to source the images for your homepage,
1405
00:43:22,850 --> 00:43:24,290
Dawn. And then when you've done that,
1406
00:43:24,290 --> 00:43:24,680
I said,
1407
00:43:25,490 --> 00:43:28,400
go and treat yourself with a bit online shopping or scrolling
1408
00:43:28,400 --> 00:43:29,090
through Facebook,
1409
00:43:29,090 --> 00:43:29,960
traditions and outs,
1410
00:43:29,960 --> 00:43:31,190
right? You've done that bit.
1411
00:43:31,880 --> 00:43:35,420
Then, then Tuesday or even Wednesday,
1412
00:43:35,870 --> 00:43:39,860
you're going to write 500 words towards your homepage.
1413
00:43:39,860 --> 00:43:40,240
If something,
1414
00:43:40,260 --> 00:43:41,960
you start breaking stuff down.
1415
00:43:42,770 --> 00:43:43,400
If you haven't,
1416
00:43:43,400 --> 00:43:43,970
as of now,
1417
00:43:43,970 --> 00:43:45,740
one, one thing I do like when I did my last
1418
00:43:45,740 --> 00:43:49,430
book, I knew that my book was going to have,
1419
00:43:50,930 --> 00:43:51,140
you know,
1420
00:43:51,170 --> 00:43:54,740
45,000 that the LinkedIn group was going to have about 45,000
1421
00:43:54,740 --> 00:43:56,840
words. Cause I broke the chapters down over if the knew
1422
00:43:56,840 --> 00:43:57,530
how many words,
1423
00:43:58,310 --> 00:43:59,450
word count per chapter.
1424
00:44:00,110 --> 00:44:02,690
So the way I looked at it is the thought of
1425
00:44:02,690 --> 00:44:04,280
me coming in here every morning,
1426
00:44:04,370 --> 00:44:06,500
early morning when it's dark in the winter,
1427
00:44:06,800 --> 00:44:09,770
writing was a bit of a nightmare and also think thinking
1428
00:44:09,770 --> 00:44:10,460
of writing a book.
1429
00:44:10,460 --> 00:44:12,110
So what I would think is like each week,
1430
00:44:12,110 --> 00:44:15,080
I think of a particular chapter because I knew each chapter
1431
00:44:15,080 --> 00:44:18,980
probably had about two and a half to 3000 words.
1432
00:44:19,370 --> 00:44:21,020
So I thought right,
1433
00:44:21,020 --> 00:44:24,890
if I can write 500 words every morning,
1434
00:44:25,100 --> 00:44:27,290
but what I'm going to do is I come down on
1435
00:44:27,290 --> 00:44:29,600
the morning and in my living room I brought,
1436
00:44:29,600 --> 00:44:30,110
which were really,
1437
00:44:30,110 --> 00:44:31,800
really comfy armchair.
1438
00:44:32,580 --> 00:44:34,050
Right? So what do we do?
1439
00:44:34,050 --> 00:44:34,860
Let the dog out,
1440
00:44:35,400 --> 00:44:36,630
go in the living room on the morning,
1441
00:44:36,960 --> 00:44:39,450
I've got one of these Woodward candles and crackles and it
1442
00:44:39,450 --> 00:44:40,260
smells lovely.
1443
00:44:40,470 --> 00:44:42,870
And it's my old Christmasy and stuff like that.
1444
00:44:42,870 --> 00:44:46,830
Candle, probably a coffee machine on go out with the dog,
1445
00:44:46,950 --> 00:44:47,520
come back in,
1446
00:44:47,520 --> 00:44:48,600
promise over a coffee,
1447
00:44:48,930 --> 00:44:51,300
go and sit in the comfy chair with my laptop.
1448
00:44:51,300 --> 00:44:53,910
And another hack I did was before I went to bed
1449
00:44:53,910 --> 00:44:55,770
on the night I switched off my wifi.
1450
00:44:57,030 --> 00:44:58,440
So when I go into the living room,
1451
00:44:58,470 --> 00:45:00,360
I'd leave my mobile phone in the kitchen.
1452
00:45:00,420 --> 00:45:02,070
So no distractions.
1453
00:45:02,370 --> 00:45:04,800
And I go in and I set have this writer meter
1454
00:45:05,610 --> 00:45:09,810
app and you set a timeline is September word count.
1455
00:45:10,070 --> 00:45:12,090
So I opened up my word document are I am up
1456
00:45:12,090 --> 00:45:13,320
to like 16,000
1457
00:45:13,320 --> 00:45:14,550
words, set,
1458
00:45:14,580 --> 00:45:15,650
set by word count timer.
1459
00:45:15,650 --> 00:45:16,590
And I just sit and type.
1460
00:45:16,590 --> 00:45:17,040
And I'm like,
1461
00:45:17,880 --> 00:45:18,630
after about a week,
1462
00:45:18,630 --> 00:45:18,840
I'm like,
1463
00:45:18,870 --> 00:45:19,740
this is amazing.
1464
00:45:20,310 --> 00:45:21,000
I'm sitting,
1465
00:45:21,000 --> 00:45:21,900
I'm not writing,
1466
00:45:21,930 --> 00:45:22,920
I'm drinking coffee,
1467
00:45:22,920 --> 00:45:23,850
this beautiful candle.
1468
00:45:23,850 --> 00:45:26,580
I'm in a really comfy chair and the words just start
1469
00:45:26,580 --> 00:45:27,600
flowing. And then I,
1470
00:45:27,600 --> 00:45:29,760
as soon as the right amount of time went off,
1471
00:45:29,760 --> 00:45:30,510
I'd start from like,
1472
00:45:30,540 --> 00:45:31,620
oh, donate to us.
1473
00:45:33,420 --> 00:45:33,630
You know,
1474
00:45:33,630 --> 00:45:35,490
by, by Thursday I've written the chapter.
1475
00:45:35,640 --> 00:45:36,480
Then I had Friday,
1476
00:45:36,480 --> 00:45:37,890
Saturday, Sunday off and then Monday.
1477
00:45:38,280 --> 00:45:39,990
So I wrote a book,
1478
00:45:40,470 --> 00:45:43,500
I wrote a proportion of a chapter on a daily basis,
1479
00:45:43,530 --> 00:45:44,310
but I made it,
1480
00:45:44,730 --> 00:45:47,580
I anchored that chapter right into having a coffee with a<inaudible>
1481
00:45:48,970 --> 00:45:51,390
jet. I made it so much more easier.
1482
00:45:51,420 --> 00:45:53,280
And if you've got to do little hacks like that to
1483
00:45:53,280 --> 00:45:53,880
do things,
1484
00:45:53,880 --> 00:45:55,170
then, then do it,
1485
00:45:55,170 --> 00:45:56,850
put some nice music on and you know,
1486
00:45:56,850 --> 00:45:59,250
just say self-esteem to get that done.
1487
00:45:59,310 --> 00:46:01,020
And I'll tell you what the feeling of,
1488
00:46:01,590 --> 00:46:02,550
of doing that every day.
1489
00:46:02,550 --> 00:46:03,060
And then,
1490
00:46:03,090 --> 00:46:03,510
you know,
1491
00:46:03,600 --> 00:46:06,450
like in the winter it was still pitch black and that's
1492
00:46:07,410 --> 00:46:08,520
part of my book and I'm like,
1493
00:46:08,880 --> 00:46:10,200
oh, I got to the chief so much.
1494
00:46:10,380 --> 00:46:10,680
You know?
1495
00:46:12,090 --> 00:46:14,610
And it's just little things like that because it's,
1496
00:46:14,700 --> 00:46:14,880
you know,
1497
00:46:14,920 --> 00:46:18,000
time, especially with distractions of social media,
1498
00:46:18,540 --> 00:46:18,780
you know,
1499
00:46:18,780 --> 00:46:20,640
you can be woman and you can check on something,
1500
00:46:20,640 --> 00:46:21,930
I'll just scroll through Facebook.
1501
00:46:21,930 --> 00:46:23,040
And then God,
1502
00:46:23,130 --> 00:46:24,420
I'd like half an hour was gone.
1503
00:46:26,280 --> 00:46:27,030
Right. Right.
1504
00:46:27,210 --> 00:46:27,840
I love that.
1505
00:46:27,870 --> 00:46:29,880
One of the other things I love about that story too,
1506
00:46:29,880 --> 00:46:31,740
is when you got to that,
1507
00:46:31,740 --> 00:46:32,280
like, you know,
1508
00:46:32,280 --> 00:46:33,480
whatever your goal is for the day,
1509
00:46:33,480 --> 00:46:34,080
the 500,
1510
00:46:34,080 --> 00:46:34,890
800 words.
1511
00:46:35,190 --> 00:46:35,550
And it's like,
1512
00:46:35,550 --> 00:46:36,060
okay, good.
1513
00:46:36,090 --> 00:46:36,720
I'm done.
1514
00:46:37,050 --> 00:46:39,240
Because I think what happens a lot of people too,
1515
00:46:39,240 --> 00:46:39,690
they're like,
1516
00:46:39,810 --> 00:46:42,450
oh, well let me keep on going and keep on going.
1517
00:46:42,450 --> 00:46:43,140
And then,
1518
00:46:43,320 --> 00:46:43,590
you know,
1519
00:46:43,590 --> 00:46:43,890
it's like,
1520
00:46:43,920 --> 00:46:45,000
oh, I haven't worked out in a while.
1521
00:46:45,000 --> 00:46:46,620
So today I'm going to start off with an hour and
1522
00:46:46,620 --> 00:46:47,370
a half workout.
1523
00:46:47,640 --> 00:46:48,240
And then you're like,
1524
00:46:48,270 --> 00:46:48,690
oh my God,
1525
00:46:48,690 --> 00:46:49,590
that was way too much.
1526
00:46:49,590 --> 00:46:51,330
And then you're super sore and you don't want to do
1527
00:46:51,330 --> 00:46:52,290
it the next day.
1528
00:46:52,590 --> 00:46:53,250
So it's,
1529
00:46:53,330 --> 00:46:54,750
it's having the,
1530
00:46:56,730 --> 00:46:57,330
what's the word,
1531
00:46:57,330 --> 00:47:01,560
the consistency and the gosh,
1532
00:47:01,590 --> 00:47:04,050
there's a word I'm looking for anyway,
1533
00:47:04,110 --> 00:47:06,540
whatever it's having the consistency to show up and do it
1534
00:47:06,540 --> 00:47:07,020
every day,
1535
00:47:07,020 --> 00:47:09,120
but also having the power to be like,
1536
00:47:09,480 --> 00:47:13,410
not overdoing it because then I think you just shoot yourself
1537
00:47:13,410 --> 00:47:13,860
in the foot.
1538
00:47:13,860 --> 00:47:14,340
Cause you're like,
1539
00:47:14,370 --> 00:47:17,820
oh, if I half an hour is good hours better.
1540
00:47:18,930 --> 00:47:20,040
And then yeah,
1541
00:47:20,070 --> 00:47:23,550
just so just kind of anyway,
1542
00:47:23,550 --> 00:47:26,010
sorry, that was just a random tangent of words that I
1543
00:47:26,010 --> 00:47:26,610
couldn't think of.
1544
00:47:26,970 --> 00:47:34,690
This is why I'm not a writer And another big thing,
1545
00:47:34,690 --> 00:47:35,350
right. For me,
1546
00:47:35,350 --> 00:47:36,190
like, you know,
1547
00:47:36,700 --> 00:47:39,790
the writing is probably like the last thing I shouldn't be
1548
00:47:39,790 --> 00:47:40,330
doing. I mean,
1549
00:47:40,330 --> 00:47:40,570
I was,
1550
00:47:40,570 --> 00:47:42,280
I was kicked out of school cause I was a bad
1551
00:47:42,280 --> 00:47:44,050
lab. My dad was a lecture.
1552
00:47:44,050 --> 00:47:45,190
My mom was a teacher.
1553
00:47:45,850 --> 00:47:47,590
They were absolutely mortified.
1554
00:47:47,590 --> 00:47:48,820
When I got expelled from scale,
1555
00:47:50,110 --> 00:47:51,580
I got no qualifications.
1556
00:47:52,000 --> 00:47:54,130
And the reason I struggled with skill is because I was
1557
00:47:54,130 --> 00:47:57,640
dyslexic. So you're going back to 19 85,
1558
00:47:57,980 --> 00:47:59,440
86. I didn't know what dyslexia was.
1559
00:47:59,440 --> 00:48:00,520
I was just stupid.
1560
00:48:00,520 --> 00:48:01,300
You know,
1561
00:48:01,630 --> 00:48:03,910
so because I felt like a failure and I felt like
1562
00:48:03,910 --> 00:48:06,070
I struggled to scale those lots problems because,
1563
00:48:06,100 --> 00:48:07,390
and that's where I went off the rails a little bit.
1564
00:48:08,620 --> 00:48:11,020
But then later on found out that I'm dyslexic.
1565
00:48:11,380 --> 00:48:14,470
So my writing is far from perfect,
1566
00:48:14,680 --> 00:48:17,170
but I do know my stuff.
1567
00:48:18,400 --> 00:48:22,750
So all I concentrate on getting what's in my head down
1568
00:48:22,750 --> 00:48:23,650
on that paper.
1569
00:48:24,100 --> 00:48:25,180
It's I never read,
1570
00:48:25,200 --> 00:48:26,950
I don't read it back because if I read it back,
1571
00:48:26,950 --> 00:48:28,600
God I'd be gone on for bloody ages.
1572
00:48:28,600 --> 00:48:30,310
I love to get like a hundred words done in a
1573
00:48:30,310 --> 00:48:33,550
week. My job is to get all this information down.
1574
00:48:34,330 --> 00:48:36,310
I'll hand it over to somebody else to Polish it.
1575
00:48:36,640 --> 00:48:36,940
In fact,
1576
00:48:36,940 --> 00:48:38,320
what I do is I get it all down and then
1577
00:48:38,320 --> 00:48:41,320
I start at the very beginning again and word has this
1578
00:48:41,320 --> 00:48:42,520
read-aloud feature.
1579
00:48:42,790 --> 00:48:44,320
And you can pick this woman with really,
1580
00:48:44,320 --> 00:48:45,310
really posh voice.
1581
00:48:45,310 --> 00:48:49,020
And she reads my stuff and then she read it and
1582
00:48:49,360 --> 00:48:51,220
you can S you can spot spelling mistakes.
1583
00:48:51,220 --> 00:48:51,910
And I'm like,
1584
00:48:51,970 --> 00:48:52,450
oh my God,
1585
00:48:52,450 --> 00:48:54,370
I sent the sounds huge.
1586
00:48:54,400 --> 00:48:54,760
Cause she's,
1587
00:48:54,810 --> 00:48:58,240
she hasn't breezed on with a few more commas in.
1588
00:48:58,600 --> 00:49:00,780
And it just means when I send it to my proofreader,
1589
00:49:00,800 --> 00:49:01,270
she go,
1590
00:49:01,510 --> 00:49:03,250
she doesn't think I'm a complete as he is.
1591
00:49:05,200 --> 00:49:06,880
And then she edited a bit more,
1592
00:49:07,390 --> 00:49:07,720
you know?
1593
00:49:07,720 --> 00:49:08,320
So like,
1594
00:49:08,680 --> 00:49:09,730
so yup.
1595
00:49:10,240 --> 00:49:12,280
Pay her a bit of money to do something that I
1596
00:49:12,280 --> 00:49:13,090
can't do.
1597
00:49:13,100 --> 00:49:14,680
And I think with photographers,
1598
00:49:14,680 --> 00:49:17,770
that's a tendency for us because we're creative people to clutch
1599
00:49:17,770 --> 00:49:18,610
onto everything.
1600
00:49:19,000 --> 00:49:19,270
Hold on,
1601
00:49:19,270 --> 00:49:20,410
I've got to design this.
1602
00:49:20,650 --> 00:49:21,430
I've got to write there.
1603
00:49:21,430 --> 00:49:23,470
So I've got to edit these patches.
1604
00:49:23,470 --> 00:49:23,770
You know,
1605
00:49:24,100 --> 00:49:24,670
there's people,
1606
00:49:24,670 --> 00:49:27,010
so many talented people around the world who,
1607
00:49:27,400 --> 00:49:27,670
you know,
1608
00:49:27,850 --> 00:49:30,220
let's face it probably a lot more talented than we are
1609
00:49:30,220 --> 00:49:31,000
at certain things.
1610
00:49:31,930 --> 00:49:33,820
We can get to do these things for us,
1611
00:49:33,820 --> 00:49:36,970
for a fraction of the price where our time is spent
1612
00:49:36,970 --> 00:49:39,220
being good at what we're going to do in O or
1613
00:49:39,220 --> 00:49:43,180
focusing on something to get some corporate foundation to descend it
1614
00:49:43,180 --> 00:49:44,770
all. But I've got a copywriter who,
1615
00:49:46,240 --> 00:49:46,480
you know,
1616
00:49:46,540 --> 00:49:49,600
I, I suddenly realize that I spent far too long writing
1617
00:49:49,600 --> 00:49:51,130
blogs and not getting the blogs done.
1618
00:49:51,610 --> 00:49:51,970
Then I thought,
1619
00:49:51,970 --> 00:49:52,260
you know what?
1620
00:49:52,260 --> 00:49:53,650
I'm going to get a copywriter to do it.
1621
00:49:53,650 --> 00:49:55,120
So I spoke to my copywriter,
1622
00:49:55,120 --> 00:49:56,230
Claire, and I says,
1623
00:49:56,230 --> 00:49:57,850
right, if I just record a video,
1624
00:49:58,060 --> 00:49:59,590
I'll put the video onto YouTube.
1625
00:49:59,980 --> 00:50:01,030
You go and watch that video.
1626
00:50:01,030 --> 00:50:03,490
Then you can write that copy in my tone of voice,
1627
00:50:03,490 --> 00:50:06,370
because it's got a sound like me and that's what you
1628
00:50:06,370 --> 00:50:07,270
do. So she then,
1629
00:50:07,300 --> 00:50:09,340
so I created a video and she then writes the,
1630
00:50:09,460 --> 00:50:10,150
the, the,
1631
00:50:10,990 --> 00:50:11,500
the blog.
1632
00:50:11,740 --> 00:50:13,630
And then once the blogs written and a handout to my
1633
00:50:13,630 --> 00:50:16,990
designer, and that designer creates it as a PDF with images
1634
00:50:16,990 --> 00:50:18,730
and that becomes intellectual property.
1635
00:50:19,000 --> 00:50:20,200
So if I'm talking to people,
1636
00:50:20,350 --> 00:50:21,700
oh, you got your advice on that deal.
1637
00:50:21,700 --> 00:50:24,280
Send, do you want to PDFs on that?
1638
00:50:24,340 --> 00:50:24,550
You know,
1639
00:50:24,550 --> 00:50:30,050
so I now have about 150 200 pieces of information.
1640
00:50:30,710 --> 00:50:31,910
PDF's brochures,
1641
00:50:31,910 --> 00:50:32,810
guides on stuff.
1642
00:50:32,810 --> 00:50:35,540
It makes me look like a real authority on right.
1643
00:50:36,470 --> 00:50:37,810
It's building this stuff out.
1644
00:50:37,810 --> 00:50:39,380
So it's looking at,
1645
00:50:39,410 --> 00:50:39,860
and then that,
1646
00:50:39,860 --> 00:50:43,010
that blog that it's been written can then be broken down
1647
00:50:43,010 --> 00:50:43,550
it attempts,
1648
00:50:43,550 --> 00:50:44,540
which are media posts.
1649
00:50:45,320 --> 00:50:45,650
You know?
1650
00:50:45,650 --> 00:50:48,350
So the blog directs people to the YouTube channel,
1651
00:50:48,350 --> 00:50:49,070
the YouTube channel,
1652
00:50:49,280 --> 00:50:50,510
and it wrecks people to the blog.
1653
00:50:50,540 --> 00:50:51,570
The blog becomes a,
1654
00:50:52,660 --> 00:50:55,700
a brochure that can be exchanged for people's email addresses,
1655
00:50:55,700 --> 00:50:57,470
or can give to potential clients to,
1656
00:50:57,950 --> 00:50:59,570
to increase my authority,
1657
00:50:59,570 --> 00:51:00,950
increase my value to them.
1658
00:51:01,190 --> 00:51:03,140
And then the blog has brought it down to 10 social
1659
00:51:03,140 --> 00:51:03,700
media posts,
1660
00:51:04,370 --> 00:51:05,300
social media going.
1661
00:51:05,570 --> 00:51:06,080
So don't yeah,
1662
00:51:06,510 --> 00:51:08,900
there's, there's always loads of way of repurpose and everything.
1663
00:51:08,930 --> 00:51:10,940
And then when you're doing this posting,
1664
00:51:11,960 --> 00:51:15,500
if you're actively growing your business and actively getting more followers,
1665
00:51:16,370 --> 00:51:18,560
then keep your posts on a,
1666
00:51:18,560 --> 00:51:19,490
on a word document.
1667
00:51:19,550 --> 00:51:22,850
And then every three months you can pretty much start from
1668
00:51:22,850 --> 00:51:23,570
the beginning again,
1669
00:51:23,570 --> 00:51:24,890
because if you think about it,
1670
00:51:24,890 --> 00:51:25,070
you know,
1671
00:51:25,070 --> 00:51:27,200
I've got 32 San Fran since 1930,
1672
00:51:27,200 --> 00:51:28,520
2000 followers on LinkedIn,
1673
00:51:28,520 --> 00:51:29,390
a couple of 40,000
1674
00:51:29,390 --> 00:51:30,830
done on Facebook.
1675
00:51:31,580 --> 00:51:33,680
Only about 10% of those people are going to see me
1676
00:51:33,680 --> 00:51:34,250
post anyway.
1677
00:51:34,280 --> 00:51:38,510
So that's all 3000 of the 32 have seen it in
1678
00:51:38,510 --> 00:51:39,320
three months time,
1679
00:51:39,320 --> 00:51:40,490
I might have 30,000,
1680
00:51:40,940 --> 00:51:42,320
35,000 followers.
1681
00:51:42,320 --> 00:51:45,560
So I've got 3000 new people who would have never seen
1682
00:51:45,560 --> 00:51:47,830
it in the first place and 27,000
1683
00:51:47,840 --> 00:51:49,400
who didn't see it the first time anyway.
1684
00:51:50,070 --> 00:51:52,460
Yeah. And even if they did,
1685
00:51:52,460 --> 00:51:54,050
they're certainly not going to remember.
1686
00:51:54,050 --> 00:51:56,030
I know I've looked back at things and I'd be like,
1687
00:51:56,450 --> 00:51:57,380
wait, did I write that?
1688
00:51:57,740 --> 00:51:58,040
Oh wait,
1689
00:51:58,090 --> 00:51:58,700
I guess I did.
1690
00:51:58,700 --> 00:52:00,500
Like, I wrote it and I forgot about it.
1691
00:52:00,740 --> 00:52:01,130
You know?
1692
00:52:01,130 --> 00:52:02,480
So yeah,
1693
00:52:02,480 --> 00:52:04,070
that, they don't remember either.
1694
00:52:04,130 --> 00:52:05,030
That's funny somebody,
1695
00:52:05,030 --> 00:52:07,790
I was actually listening to podcasts this morning and about some
1696
00:52:07,790 --> 00:52:09,950
social media stuff and they had that same advice.
1697
00:52:09,950 --> 00:52:10,640
So that's twice.
1698
00:52:10,640 --> 00:52:12,380
Now I've heard this in one day.
1699
00:52:12,920 --> 00:52:15,080
So I think I should start doing that more to,
1700
00:52:17,390 --> 00:52:18,080
oh my gosh,
1701
00:52:18,200 --> 00:52:19,760
Jeff, this has been so,
1702
00:52:19,790 --> 00:52:20,750
so good.
1703
00:52:21,770 --> 00:52:22,610
I, I love it.
1704
00:52:22,610 --> 00:52:24,890
And I think kind of one of the takeaways too,
1705
00:52:24,950 --> 00:52:26,120
for everyone is,
1706
00:52:26,150 --> 00:52:26,690
you know,
1707
00:52:26,750 --> 00:52:29,750
not to wait to for perfection just to figure out like
1708
00:52:29,810 --> 00:52:31,250
what, what to do.
1709
00:52:31,250 --> 00:52:31,730
And like,
1710
00:52:31,940 --> 00:52:33,080
let's figure out what you want.
1711
00:52:33,110 --> 00:52:36,770
Let's break it down and let's start taking the first smallest
1712
00:52:36,770 --> 00:52:37,730
step possible.
1713
00:52:39,080 --> 00:52:39,350
You know,
1714
00:52:39,350 --> 00:52:42,560
cause sometimes it can seem really overwhelming.
1715
00:52:42,560 --> 00:52:43,400
Like, you know,
1716
00:52:43,670 --> 00:52:45,980
I'm starting my business and where do I find these clients?
1717
00:52:45,980 --> 00:52:48,230
Or I won't need to build that website or whatever it
1718
00:52:48,230 --> 00:52:51,410
is. So what's the one thing I can do right now.
1719
00:52:51,860 --> 00:52:54,530
And maybe that is just kind of break down what actually
1720
00:52:54,530 --> 00:52:55,640
needs to be done that you know,
1721
00:52:55,640 --> 00:52:56,360
needs to be done.
1722
00:52:56,360 --> 00:52:57,200
So you have an outline,
1723
00:52:57,200 --> 00:52:58,310
so you know where to start tomorrow.
1724
00:52:58,550 --> 00:53:00,720
Yeah. And another thing sometimes if you,
1725
00:53:00,720 --> 00:53:03,230
if you are thinking about stuff and it sounds too overwhelming,
1726
00:53:03,560 --> 00:53:05,240
then you've got to take a step back as so many
1727
00:53:05,240 --> 00:53:06,270
photographers. You know,
1728
00:53:06,270 --> 00:53:07,700
I jump on board in my program and go,
1729
00:53:08,190 --> 00:53:10,310
Jeff, I'm going to want to build my website on some,
1730
00:53:10,310 --> 00:53:13,110
well, there's no point building your website anyway,
1731
00:53:13,150 --> 00:53:13,820
because we do,
1732
00:53:13,840 --> 00:53:14,720
we don't have your brand.
1733
00:53:15,200 --> 00:53:16,670
So if you built a website,
1734
00:53:16,670 --> 00:53:18,500
it doesn't have a brand and it doesn't have a message.
1735
00:53:18,500 --> 00:53:20,150
You've got to have a brand and a message to speak
1736
00:53:20,150 --> 00:53:21,050
to your ideal client.
1737
00:53:21,050 --> 00:53:22,910
Anyway, how does this as well?
1738
00:53:22,970 --> 00:53:23,120
You know,
1739
00:53:23,120 --> 00:53:24,170
once your website's up there,
1740
00:53:24,440 --> 00:53:24,740
it's like,
1741
00:53:24,770 --> 00:53:27,750
you're suddenly going to launch your website and 20,000
1742
00:53:27,750 --> 00:53:28,740
people love to it.
1743
00:53:29,250 --> 00:53:29,660
This is you,
1744
00:53:29,660 --> 00:53:29,940
you know,
1745
00:53:29,940 --> 00:53:32,430
sometimes. And especially if you,
1746
00:53:32,490 --> 00:53:32,940
if you,
1747
00:53:33,030 --> 00:53:33,240
you know,
1748
00:53:33,240 --> 00:53:34,500
you don't have a lot of funds,
1749
00:53:35,130 --> 00:53:35,400
you know,
1750
00:53:35,460 --> 00:53:36,750
get our brand together,
1751
00:53:36,750 --> 00:53:37,890
get somebody on Fiverr.
1752
00:53:37,890 --> 00:53:40,740
Who's an amazing designer to get your brand in.
1753
00:53:40,740 --> 00:53:45,540
Right? And then you're more likely to potentially get clients from
1754
00:53:45,750 --> 00:53:49,440
blogging and social media than you are just coming straight to
1755
00:53:49,440 --> 00:53:49,980
your website.
1756
00:53:49,980 --> 00:53:50,190
You know?
1757
00:53:50,190 --> 00:53:52,830
Cause the only way to get your website traffic,
1758
00:53:53,250 --> 00:53:55,890
if you're just starting off from scratch is to actually start
1759
00:53:55,890 --> 00:53:56,910
doing Google ads.
1760
00:53:56,910 --> 00:53:57,060
You know,
1761
00:53:57,060 --> 00:53:58,050
it's going to take awhile.
1762
00:53:58,410 --> 00:53:59,520
So you sometimes think,
1763
00:53:59,520 --> 00:54:00,540
well, right,
1764
00:54:01,110 --> 00:54:02,370
what's going to be me on money.
1765
00:54:02,730 --> 00:54:04,230
Bring me money in quicker.
1766
00:54:04,470 --> 00:54:06,870
Where can I put my focus and actually give me the
1767
00:54:06,870 --> 00:54:08,370
biggest financial returns?
1768
00:54:08,820 --> 00:54:11,160
One of the biggest focuses is getting that brand,
1769
00:54:11,160 --> 00:54:12,930
right? Because if the brand is right,
1770
00:54:12,930 --> 00:54:15,030
that's going to help you charge a lot more money.
1771
00:54:15,330 --> 00:54:18,030
And even if you just get two or three more jobs,
1772
00:54:18,030 --> 00:54:20,070
if you get two or three merger opposite two or three
1773
00:54:20,070 --> 00:54:21,270
times the more price,
1774
00:54:23,600 --> 00:54:25,080
and then just look at the channels.
1775
00:54:25,470 --> 00:54:27,090
Other ways is joint ventures.
1776
00:54:27,120 --> 00:54:27,570
You have Joe,
1777
00:54:27,600 --> 00:54:29,160
if you team up with a dog groom,
1778
00:54:29,160 --> 00:54:30,660
that's, who's going to give out your,
1779
00:54:31,060 --> 00:54:31,830
your vouchers.
1780
00:54:31,830 --> 00:54:35,310
Every time somebody comes in to get groomed and they get
1781
00:54:35,310 --> 00:54:38,490
a 10% commission kickback from the sales of the product as
1782
00:54:38,490 --> 00:54:39,930
well. That's brilliant.
1783
00:54:39,930 --> 00:54:41,190
And that hasn't cost you much.
1784
00:54:41,190 --> 00:54:42,030
It's cost you what?
1785
00:54:43,230 --> 00:54:45,540
$40, $50 for some printed,
1786
00:54:46,350 --> 00:54:49,530
really nice flyers that they hand out to the people when
1787
00:54:49,540 --> 00:54:50,580
they coming and get the dog grim.
1788
00:54:50,580 --> 00:54:53,310
So not totally as if it's going to give you the
1789
00:54:53,310 --> 00:54:57,270
best revenue return for the smallest amount of money and not
1790
00:54:57,270 --> 00:55:00,360
necessarily the webs building the website and spending weeks on a
1791
00:55:00,360 --> 00:55:01,340
website and launching,
1792
00:55:02,040 --> 00:55:04,290
and then not actually doing anything about getting traffic to it.
1793
00:55:04,740 --> 00:55:05,580
Right, right.
1794
00:55:05,910 --> 00:55:07,620
Yeah. The traffic to it is huge.
1795
00:55:07,650 --> 00:55:08,670
I think a lot of people think,
1796
00:55:08,700 --> 00:55:11,280
oh, I just posted the website with beautiful pictures and ah,
1797
00:55:11,310 --> 00:55:12,600
that's all I have to do for business,
1798
00:55:12,600 --> 00:55:14,730
but it's always about getting,
1799
00:55:14,880 --> 00:55:17,970
getting our offer our message and our images in front of
1800
00:55:17,970 --> 00:55:18,570
more people.
1801
00:55:19,260 --> 00:55:20,400
Totally. Yeah.
1802
00:55:20,880 --> 00:55:21,600
Oh man,
1803
00:55:21,600 --> 00:55:22,350
this has been so,
1804
00:55:22,350 --> 00:55:22,890
so good.
1805
00:55:22,890 --> 00:55:24,510
So thank you so much,
1806
00:55:24,510 --> 00:55:27,210
Jeff. Yeah,
1807
00:55:27,210 --> 00:55:27,840
that was so fun.
1808
00:55:27,990 --> 00:55:30,780
Let everybody know where they can find you online if they
1809
00:55:30,780 --> 00:55:33,150
want to learn some more from you and follow you.
1810
00:55:33,810 --> 00:55:35,670
So if you go over to LinkedIn,
1811
00:55:35,670 --> 00:55:39,120
just typing the photographer's mentor or Jeff Brown,
1812
00:55:39,120 --> 00:55:40,500
the photographer's mentor on LinkedIn,
1813
00:55:40,830 --> 00:55:43,200
you can connect me with me on my personal Facebook,
1814
00:55:43,200 --> 00:55:44,370
which is Jeff Brown,
1815
00:55:44,370 --> 00:55:45,960
the photographer's mentor,
1816
00:55:45,960 --> 00:55:50,220
and my website is the photographers mentor.com.
1817
00:55:50,370 --> 00:55:51,240
Perfect. Awesome.
1818
00:55:51,240 --> 00:55:51,930
Thanks so much,
1819
00:55:51,930 --> 00:55:55,050
Jeff. It was great to chat with you and we will
1820
00:55:55,050 --> 00:55:57,600
see you around hair of the dog soon.
1821
00:55:57,600 --> 00:56:03,570
Talk to you Soon If you enjoy this podcast episode,
1822
00:56:03,570 --> 00:56:07,170
go ahead and take a screenshot of this episode on your
1823
00:56:07,170 --> 00:56:10,590
phone and posted up there on your Instagram stories and be
1824
00:56:10,590 --> 00:56:13,950
sure to tag us at hair of the dog academy.
1825
00:56:14,250 --> 00:56:17,820
And we would just love to see how you're listening and
1826
00:56:17,820 --> 00:56:18,960
a full disclosure.
1827
00:56:19,080 --> 00:56:22,500
Sometimes we just like to give away a little pet photographer
1828
00:56:22,500 --> 00:56:26,350
swag in the form of hair of the dog t-shirts and
1829
00:56:26,350 --> 00:56:29,200
sweatshirts. So what are you waiting for?
1830
00:56:29,500 --> 00:56:32,620
Go ahead and share that screenshot of this episode.
1831
00:56:32,890 --> 00:56:35,050
And don't forget to tag us at hair of the dog
1832
00:56:35,050 --> 00:56:37,180
academy. And while you're there,
1833
00:56:37,630 --> 00:56:39,910
maybe you want to jump on over to our account and
1834
00:56:39,910 --> 00:56:43,120
see what we're up to on the gram would love to
1835
00:56:43,120 --> 00:56:43,930
connect with you.
1836
00:56:44,380 --> 00:56:46,630
Thanks for listening to the hair of the dog podcast.
1837
00:56:46,720 --> 00:56:49,180
This was episode number 1 37.
1838
00:56:49,180 --> 00:56:50,980
If you want to check out the show notes for access
1839
00:56:50,980 --> 00:56:53,110
to any of the resources that we mentioned,
1840
00:56:53,110 --> 00:56:58,210
simply go to www.hairofthedogacademy.com/
1841
00:56:59,440 --> 00:57:00,430
1 3 7.
1842
00:57:00,430 --> 00:57:03,040
Thanks for listening to this episode of hair of the dog
1843
00:57:02,440 --> 00:57:04,900
podcast. If you enjoyed this show,
1844
00:57:04,930 --> 00:57:06,640
please take a minute to leave a review.
1845
00:57:06,850 --> 00:57:07,750
And while you're there,
1846
00:57:07,840 --> 00:57:09,250
don't forget to subscribe.
1847
00:57:09,280 --> 00:57:11,500
So you don't miss our upcoming episodes.
1848
00:57:12,040 --> 00:57:12,760
One last thing,
1849
00:57:13,150 --> 00:57:15,820
if you are ready to dive into more resources,
1850
00:57:16,120 --> 00:57:21,490
head over to our website@wwwdothairofthedogacademy.com.
1851
00:57:21,820 --> 00:57:25,030
Thanks for being a part of this pet photography community.