142 - If Instagram's current "best practices"—post every single day, and make it a Reel!—make you want to drop-kick your phone off a tall bridge, take heart. Rachel Doran of Tell Your Tails is on the podcast this week to help you find the fun in using Instagram to grow your business.
Rachel specializes in content marketing for pet businesses, and knows the importance of consistently showing up for your audience. But she's also here to remind us that consistent can take many different shapes, depending on your goals.
What To Listen For:
If you're an early adopter, you've probably been cranking out social media video content for some time now. But if you've shied away from Instagram's video features, this week's challenge might just give you the nudge you need!
Resources From This Episode:
JOIN THE PARTY:
142 - If Instagram's current "best practices"—post every single day, and make it a Reel!—make you want to drop-kick your phone off a tall bridge, take heart. Rachel Doran of Tell Your Tails is on the podcast this week to help you find the fun in using Instagram to grow your business.
Rachel specializes in content marketing for pet businesses, and knows the importance of consistently showing up for your audience. But she's also here to remind us that consistent can take many different shapes, depending on your goals.
What To Listen For:
If you're an early adopter, you've probably been cranking out social media video content for some time now. But if you've shied away from Instagram's video features, this week's challenge might just give you the nudge you need!
Resources From This Episode:
JOIN THE PARTY:
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Welcome to the hair of the dog podcast.
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I'm your host,
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Nicole Begley.
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And today we have Instagram strategist,
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Rachel Duran,
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who is specializing in Instagram strategy for pet businesses.
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If you've ever felt even the slightest bit overwhelmed about what
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to post on Instagram,
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how to share shutter,
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those reels,
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you do not want to miss this conversation.
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Rachel and I get real chat about all the different strategies
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with Instagram and how to make it easy and authentic for
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you. Stay tuned.
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Okay. Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Hey everybody,
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Nicole here from hair of the dog.
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Welcome back to another podcast.
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And I got a treat for you today.
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Today. I'm being joined with,
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from racial door.
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Well, hold on,
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I'm already messing up your name.
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Rachel Duran.
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I always ask everyone right before.
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I'm like,
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how do you pronounce your name?
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And then I can say it right then.
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And then I get here and I'm like,
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oh God,
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don't mess it up.
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Doran, Rachel Doran.
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Welcome Rachel.
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Thank you so much for having me.
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I'm so glad that you're here.
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So your business is telling your tails and you are as
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a fair to say a social media strategist,
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or what do you like to title yourself as?
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Yeah, I would say social media strategist,
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but I also do a blog writing and email newsletters for
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clients as well.
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So, you know,
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I basically specialize in creating content that feels authentic and real,
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but also like streamlines the process for the actual pet business
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owner. Yeah.
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That's perfect.
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And you focus on pet business owners specifically,
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right? Yeah.
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That's fantastic.
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Super fun.
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When I was,
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well, actually we have a mutual friend Mareka Moffitt during doc
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photography has worked with you and sung your praises.
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So I'm like I got to get her on the podcast.
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And as I was scoping out your website,
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I noticed in the about you section that you are also
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a fellow animal nerd and have a degree in zoology.
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And I spent 13 years working in zoos.
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My degree is biology,
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but oh my gosh,
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like obsessed with animals all the time.
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So how did you go from zoology degree to end up
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getting into Instagram stuff?
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Yeah, I mean,
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that's a,
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it's a pretty big leap when you think about it.
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So I actually,
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so I took that love for animals in college and I
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worked at a doggy daycare,
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worked my way up through the doggy daycare and was general
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manager for five years.
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I then moved to Los Angeles after that,
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where I served as general manager for a holistic pet store.
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And like,
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what I always talk about is I'm an introverted person.
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And I found that while like customer service was fine,
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I could handle it.
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You know,
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I felt I did a good job.
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I would go home and I would just be completely drained.
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Like I loved animals.
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I love to talking about them,
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but I just,
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you know,
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talking to people all day long was not my thing.
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I'm much prefer to be behind the scenes.
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And so I took what I learned from those two pet
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businesses and was able to like take that step behind the
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scenes and help other pet businesses with organization and marketing to
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help make that whole process easy.
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Because what I did find across the board is that a
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lot of people in the pet industry resonate with the fact
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that they're also introverts and would much rather like spend time
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with animals or talk about animals versus dealing with the people
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side of things.
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And so my goal was to find,
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to find ways to make that marketing aspect of things a
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lot easier.
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Oh my gosh,
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absolutely. And I think a lot of us struggle with how
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much of us do we share on social media?
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How much is too much,
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which other people don't think is too much?
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Our level of too much usually is like,
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I don't know,
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they don't need to know anything about me.
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I'm just supposed to picture of my dog.
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So I think it's really,
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really challenging,
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especially as yeah,
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our, the photography community has a lot,
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especially in the pet photography community has a lot of more
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introverted people as well,
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but thankfully our clients have pets.
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So we have this commonality and it's not like we're running,
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you know,
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a tax business and we need to have the social media
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account based on taxes.
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So how lucky are we that we get to still talk
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about dogs,
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which is really helpful,
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but yeah,
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I know a lot of people really struggle with just,
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what does this look like showing up on Instagram or any
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social media platform of the day?
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I know I,
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for one have put my head in the sand for social
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media for a good decade.
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Finally, like despite me not really doing much with social media,
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I was still able to build a successful business,
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but I look back and I'm like,
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how much more successful could it have been invited,
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embraced social media instead of just being like,
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Hey, well,
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I don't know.
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I'll just post a picture every now and again and not
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really having any sort of strategy with it.
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And I think a lot of other people are kind of
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in that boat.
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So how do we even get started?
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Well, that's a big question.
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I mean,
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I think,
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I mean,
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I think what you,
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you said is like you,
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you were kind of on social media,
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like in out a little bit,
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dipping your toes into it.
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And like,
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I don't want anybody to get me wrong and like saying
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that like social media is not the end all be all.
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It's not the only marketing tactic that you have.
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You can just like you did,
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you can grow your business without social media.
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It is a tool that you would have in your toolbox
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to reach your ideal customers.
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So like the ultimate,
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like first question is to ask yourself who your ideal customer
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is, you know,
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what, where do they live?
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What are their demographics?
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What do,
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what are their dreams?
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What are their goals?
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What do they,
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what are their pain points?
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All of those are really important questions to understand.
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So that way you can make a selection on,
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you know,
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based on your marketing platform.
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So you can decide,
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you know,
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based on this person,
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where are they hanging out?
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Are they hanging out on Instagram?
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Oh, maybe not.
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Okay. Then I won't use that.
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But if they are then diving into,
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it can be really,
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really difficult.
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I mean,
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every social media platform has its difficulties.
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Instagram just happens to be my favorite or what I resonate
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with most.
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And I do know a lot of pet industry people,
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especially pet photographers will use it because it's such a visual
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platform. And obviously pet photography is very visual.
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So, so yeah,
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getting started,
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like where do you even get started?
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So there is this pressure to perform or post,
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you know,
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five days a week,
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be present every single day.
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And I get,
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you know,
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when I get clients who come to me to start to
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work together on Instagram strategy,
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it's like,
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okay, like,
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okay, so I'll ask them,
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you know,
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what, what,
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what do you want to post?
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How many posts you want to do a week?
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And they'll say five.
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And I'm like,
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oh no,
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no, no,
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let's reduce that.
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Like, yeah,
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maybe eventually you want that.
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Like, that would be great.
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But the whole thing about starting is starting really small and
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something that you're actually going to look forward to one post
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a week where you're like,
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yes, I'm going to nail this one post and it's gonna
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feel really good versus five.
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And you're going to be like,
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oh, I have to do this again today.
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Yeah. That's when you start a new workout program and you're
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like, I'm going all in today,
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work out for like an hour and do all the things
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you'd like,
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I can do that too.
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I can do that too.
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And the next day you're like,
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oh, I'm not doing that again.
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Exactly, exactly.
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Too soon.
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Yeah, absolutely.
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So it really is about baby steps.
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Like, and it's,
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it's, you know,
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consistency, you hear that as like a bud buzzword and marketing
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in the marketing world,
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like be consistent,
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stay consistent,
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that kind of thing.
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And I mean,
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people say that for a reason,
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it is important to consistently show up for your people.
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So they,
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they learn to recognize you recognize your brand and can have
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these little like points that they can start to resonate with
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little, like fragments of you,
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of your brand that they're like,
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oh yeah,
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she did this.
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Or, oh yeah.
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She, you know,
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offers this service.
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So the more consistent you are across the board,
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the better in the long run.
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And that can be consistent,
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consistent can mean one post a week for months.
267
00:07:57,560 --> 00:07:58,670
And that's totally fine.
268
00:07:58,790 --> 00:07:59,600
Right. Obviously,
269
00:07:59,600 --> 00:08:01,880
as you start to see some traction there,
270
00:08:01,880 --> 00:08:05,030
you maybe you'll be more motivated to do more,
271
00:08:05,150 --> 00:08:07,670
build that consistency and do two posts a week,
272
00:08:08,210 --> 00:08:10,130
but it really is just about sticking with it,
273
00:08:10,130 --> 00:08:12,800
like starting small and then sticking with it.
274
00:08:13,220 --> 00:08:13,970
Right. Right.
275
00:08:14,150 --> 00:08:15,740
I think one of the other things that,
276
00:08:15,770 --> 00:08:19,520
that hangs people up is not knowing where to start or
277
00:08:19,520 --> 00:08:21,890
feeling like they have to post.
278
00:08:22,130 --> 00:08:23,900
I remember seeing something for like Tik TOK.
279
00:08:23,900 --> 00:08:24,260
It was like,
280
00:08:24,260 --> 00:08:26,510
you need to post three tick talks a day.
281
00:08:26,510 --> 00:08:26,870
I was like,
282
00:08:30,380 --> 00:08:30,830
And you know,
283
00:08:30,830 --> 00:08:32,350
and I've heard lots of even Instagram.
284
00:08:32,360 --> 00:08:32,630
They're like,
285
00:08:32,630 --> 00:08:34,460
you need to post every day to a real,
286
00:08:34,460 --> 00:08:35,270
every single day.
287
00:08:35,270 --> 00:08:35,600
And it's like,
288
00:08:35,630 --> 00:08:35,990
oh my God,
289
00:08:35,990 --> 00:08:37,340
that seems so overwhelming.
290
00:08:37,640 --> 00:08:39,890
So thank you for that permission to not have to do
291
00:08:39,890 --> 00:08:43,670
that. But I think the other thing that people get hung
292
00:08:43,670 --> 00:08:44,960
up on is just like,
293
00:08:44,990 --> 00:08:46,640
what the heck do I post?
294
00:08:46,970 --> 00:08:48,560
And you know,
295
00:08:48,560 --> 00:08:50,600
how much of like,
296
00:08:50,630 --> 00:08:52,370
I don't want to be that person.
297
00:08:52,370 --> 00:08:52,880
That's like,
298
00:08:52,880 --> 00:08:54,170
here's what I had for lunch.
299
00:08:54,440 --> 00:08:56,670
And here's what I had for dinner and,
300
00:08:57,120 --> 00:08:57,420
you know,
301
00:08:57,420 --> 00:09:00,210
and just like trying to be relatable,
302
00:09:00,360 --> 00:09:04,020
but we're coming from that introverted background.
303
00:09:04,350 --> 00:09:07,140
And then we all have this filter of like,
304
00:09:07,170 --> 00:09:08,880
my life's not very exciting,
305
00:09:09,300 --> 00:09:10,530
but I mean,
306
00:09:10,530 --> 00:09:13,620
we all was one reason why reality TV is so big.
307
00:09:13,650 --> 00:09:14,010
It's like,
308
00:09:14,190 --> 00:09:17,040
we all like to kind of see behind the scenes and
309
00:09:17,040 --> 00:09:18,900
other people's lives and businesses.
310
00:09:18,900 --> 00:09:20,910
So what is pretty boring for you?
311
00:09:21,360 --> 00:09:22,740
People might actually enjoy.
312
00:09:22,770 --> 00:09:23,520
And again,
313
00:09:23,550 --> 00:09:24,510
they're dog owners.
314
00:09:24,510 --> 00:09:26,610
So even if it's like behind the scenes with your dog
315
00:09:26,610 --> 00:09:27,630
or what's your camera,
316
00:09:29,730 --> 00:09:30,120
so yeah.
317
00:09:30,120 --> 00:09:33,210
So what do you have to say to people for just
318
00:09:33,210 --> 00:09:36,210
like, just trying to figure out what,
319
00:09:36,450 --> 00:09:37,800
how much of themselves to share,
320
00:09:37,800 --> 00:09:38,250
I guess,
321
00:09:38,580 --> 00:09:39,300
Right. Yeah.
322
00:09:39,300 --> 00:09:40,170
So that's a big thing.
323
00:09:40,170 --> 00:09:43,590
So I mean like way in the beginning when social media
324
00:09:43,590 --> 00:09:44,730
started, like the,
325
00:09:44,900 --> 00:09:46,380
the idea behind it was to be social,
326
00:09:46,380 --> 00:09:49,020
right. And then like kind of along the way we got
327
00:09:49,020 --> 00:09:51,720
lost and pulled into this idea of like an algorithm and
328
00:09:51,720 --> 00:09:54,540
you have to like perform or post in a certain way.
329
00:09:54,570 --> 00:09:55,230
And more and more,
330
00:09:55,230 --> 00:09:57,360
we're starting to see that like the personality,
331
00:09:57,360 --> 00:10:01,350
the personal aspect of things is coming back while there are
332
00:10:01,350 --> 00:10:03,330
certainly still like best practices.
333
00:10:03,360 --> 00:10:04,200
I'm doing air quotes.
334
00:10:04,230 --> 00:10:08,940
You can't see that's practices for posting on Instagram,
335
00:10:08,940 --> 00:10:09,840
like three reels a day.
336
00:10:09,840 --> 00:10:11,220
Yeah. Maybe that is a sweet spot.
337
00:10:11,220 --> 00:10:12,390
And maybe you will see growth,
338
00:10:12,420 --> 00:10:16,110
but like those best practices shouldn't dictate what you're doing or
339
00:10:16,110 --> 00:10:16,890
what you're sharing.
340
00:10:16,890 --> 00:10:20,850
So the personal aspect of it is so especially important for
341
00:10:20,850 --> 00:10:21,630
any pet business,
342
00:10:21,630 --> 00:10:23,100
but specifically with pet photographers,
343
00:10:23,100 --> 00:10:25,530
like this is an intimate experience,
344
00:10:25,530 --> 00:10:27,000
like for lack of a better term,
345
00:10:27,000 --> 00:10:30,480
like people are trusting you to capture this moment,
346
00:10:30,510 --> 00:10:31,860
to tell a story,
347
00:10:32,100 --> 00:10:37,800
to provide them with some sort of like physical memory memento
348
00:10:37,860 --> 00:10:39,060
for them to let you know,
349
00:10:39,060 --> 00:10:39,900
hang onto this moment,
350
00:10:39,900 --> 00:10:41,670
hang on to their pet for years to come.
351
00:10:41,670 --> 00:10:43,110
So it can be very,
352
00:10:43,110 --> 00:10:44,400
a very intimate moment.
353
00:10:44,460 --> 00:10:45,750
And a lot of times it can be like a higher
354
00:10:45,750 --> 00:10:47,010
ticket purchase for people.
355
00:10:47,010 --> 00:10:50,820
And so giving them behind the scenes and that means within
356
00:10:51,000 --> 00:10:51,780
the photography world.
357
00:10:51,780 --> 00:10:52,590
So showing them,
358
00:10:52,590 --> 00:10:52,950
Hey, like,
359
00:10:52,950 --> 00:10:55,290
this is what it'll look like for us to work together,
360
00:10:55,500 --> 00:10:59,070
but also behind the scenes from like about you to,
361
00:10:59,070 --> 00:10:59,590
and who you,
362
00:10:59,630 --> 00:11:01,590
who you are and why you're the person to capture this
363
00:11:01,590 --> 00:11:03,300
moment because it's an important moment.
364
00:11:03,420 --> 00:11:06,210
And so why should they trust you to trust you to,
365
00:11:06,210 --> 00:11:07,050
to capture that?
366
00:11:07,680 --> 00:11:08,520
Right. Right.
367
00:11:08,520 --> 00:11:10,140
Absolutely. Yeah.
368
00:11:10,140 --> 00:11:12,360
You hit the nail on the head as a pet photographer,
369
00:11:12,420 --> 00:11:15,330
much more so than say a pet food store,
370
00:11:15,360 --> 00:11:16,740
or even like,
371
00:11:16,740 --> 00:11:17,250
you know,
372
00:11:17,310 --> 00:11:21,090
a veterinarian where such a personal brand,
373
00:11:21,420 --> 00:11:23,070
because that,
374
00:11:23,070 --> 00:11:23,400
you know,
375
00:11:23,400 --> 00:11:24,330
we have our artwork,
376
00:11:24,330 --> 00:11:27,000
but we spend so much time with that client.
377
00:11:27,000 --> 00:11:27,900
Like most other,
378
00:11:27,930 --> 00:11:28,980
even a dog trainer,
379
00:11:28,980 --> 00:11:29,310
it's like,
380
00:11:29,310 --> 00:11:31,080
okay, we're together for an hour or maybe,
381
00:11:31,080 --> 00:11:31,350
you know,
382
00:11:31,350 --> 00:11:32,100
a couple of weeks,
383
00:11:32,100 --> 00:11:34,950
but, and it's more focused on like,
384
00:11:34,950 --> 00:11:36,510
we're teaching you how to train your dog.
385
00:11:36,510 --> 00:11:36,810
And like,
386
00:11:36,810 --> 00:11:38,160
there's, there's this,
387
00:11:38,160 --> 00:11:39,690
but like for the pet photography,
388
00:11:40,140 --> 00:11:43,110
it's a lot of just hanging out with this client,
389
00:11:43,110 --> 00:11:46,260
just chatting with this client while we're photographing the dog while
390
00:11:46,260 --> 00:11:49,050
we're walking from place to place while we're planning the session
391
00:11:49,650 --> 00:11:51,840
when we're showcasing the images afterwards.
392
00:11:52,110 --> 00:11:54,430
So being able to make that little bit of a personal
393
00:11:54,430 --> 00:11:56,320
connection is so important.
394
00:11:56,320 --> 00:11:58,600
And I know I say this till I'm blue in the
395
00:11:58,600 --> 00:12:01,720
face. So many pet photographers love to put a picture of
396
00:12:01,990 --> 00:12:06,190
them with a camera over their face Website and on their
397
00:12:06,190 --> 00:12:07,120
social media.
398
00:12:07,450 --> 00:12:08,860
And it's like,
399
00:12:08,860 --> 00:12:10,090
please, you can put some of that,
400
00:12:10,090 --> 00:12:12,790
but people want to see your face and want to connect
401
00:12:12,790 --> 00:12:13,210
with you.
402
00:12:13,360 --> 00:12:16,090
And I think I'm going to say it video is such
403
00:12:16,090 --> 00:12:17,320
an important way to do that.
404
00:12:18,400 --> 00:12:21,730
What are your thoughts on the video aspect of Instagram?
405
00:12:22,150 --> 00:12:22,690
Oh my gosh.
406
00:12:22,720 --> 00:12:22,960
I mean,
407
00:12:22,960 --> 00:12:24,460
I, it's a love,
408
00:12:24,460 --> 00:12:26,050
hate relationship for me personally.
409
00:12:26,050 --> 00:12:27,580
And I know for my clients as well,
410
00:12:27,580 --> 00:12:29,530
or probably more actually hate relationship,
411
00:12:29,840 --> 00:12:30,430
everybody's like,
412
00:12:30,430 --> 00:12:31,930
I do not want to get on video.
413
00:12:32,050 --> 00:12:33,640
And, but it really is like,
414
00:12:33,820 --> 00:12:34,030
you know,
415
00:12:34,030 --> 00:12:36,310
as I was talking about social media is actually getting back
416
00:12:36,310 --> 00:12:38,470
to a place of being more social and more personal.
417
00:12:38,470 --> 00:12:41,740
And with that video is the quickest,
418
00:12:41,740 --> 00:12:43,720
most efficient way to reach that.
419
00:12:43,720 --> 00:12:44,410
Like, it's not,
420
00:12:44,620 --> 00:12:45,010
you don't,
421
00:12:45,010 --> 00:12:47,650
you're not slapping up just like a graphic post anymore.
422
00:12:47,920 --> 00:12:51,400
It's how can I create a video where people can like
423
00:12:51,400 --> 00:12:53,530
see my face or my expressions,
424
00:12:53,530 --> 00:12:54,220
or, you know,
425
00:12:54,220 --> 00:12:56,290
see you behind the scenes or,
426
00:12:56,290 --> 00:12:56,500
you know,
427
00:12:56,500 --> 00:12:59,800
just learn more about me and my brand and what goes
428
00:12:59,800 --> 00:13:00,310
into that.
429
00:13:00,310 --> 00:13:02,050
So video is just like,
430
00:13:02,080 --> 00:13:03,370
yeah. So it's like a quick,
431
00:13:03,520 --> 00:13:06,400
efficient way to be able to inject personality into any of
432
00:13:06,400 --> 00:13:07,750
the content that you're putting out there.
433
00:13:08,860 --> 00:13:10,480
And video is such a hot topic,
434
00:13:10,480 --> 00:13:10,900
right? Like,
435
00:13:11,380 --> 00:13:11,890
everybody's like,
436
00:13:11,890 --> 00:13:13,180
how do I navigate this?
437
00:13:13,180 --> 00:13:13,930
Like with Instagram,
438
00:13:13,930 --> 00:13:15,370
specifically, you have reels,
439
00:13:15,610 --> 00:13:17,560
which are amazing.
440
00:13:17,590 --> 00:13:18,910
They can be really fun to put together.
441
00:13:18,910 --> 00:13:21,790
And then also incredibly daunting to put together too.
442
00:13:22,090 --> 00:13:23,080
Yeah. So,
443
00:13:23,080 --> 00:13:23,410
I mean,
444
00:13:23,440 --> 00:13:25,660
it's the same advice when it comes to reels,
445
00:13:25,660 --> 00:13:27,100
it's the it's baby steps.
446
00:13:27,100 --> 00:13:29,230
It's trying things out and starting really,
447
00:13:29,230 --> 00:13:30,010
really small.
448
00:13:30,010 --> 00:13:30,490
And then,
449
00:13:30,490 --> 00:13:32,050
Hey, if you work up to three meals a day,
450
00:13:32,050 --> 00:13:33,070
like the good on you,
451
00:13:33,070 --> 00:13:34,030
that's amazing.
452
00:13:35,260 --> 00:13:36,910
Yes. I don't think I've ever got quite that far.
453
00:13:36,910 --> 00:13:39,010
My goal is to at least do like three weeks maybe.
454
00:13:39,010 --> 00:13:39,310
And like,
455
00:13:39,580 --> 00:13:40,900
I can manage that.
456
00:13:41,250 --> 00:13:42,250
I actually,
457
00:13:42,760 --> 00:13:45,700
oh, I have someone that helps me with my social media.
458
00:13:45,730 --> 00:13:47,260
I'm on the team and she's like,
459
00:13:47,290 --> 00:13:48,610
Nicole, we need to do some real.
460
00:13:48,610 --> 00:13:48,880
It's fine.
461
00:13:51,760 --> 00:13:52,480
It was just,
462
00:13:52,600 --> 00:13:53,590
it's so hard.
463
00:13:53,590 --> 00:13:56,770
I think one of the hardest things about Instagram or any
464
00:13:56,770 --> 00:14:00,460
social platform is that it's always updating,
465
00:14:00,460 --> 00:14:02,140
right. They're always coming up with like,
466
00:14:02,170 --> 00:14:03,520
oh, people are into this.
467
00:14:03,550 --> 00:14:04,930
Oh, let's add this feature.
468
00:14:04,960 --> 00:14:06,280
Oh, let's change this feature.
469
00:14:06,280 --> 00:14:07,780
I'll, let's take that feature away.
470
00:14:08,020 --> 00:14:10,750
And so just when you start to like understand it,
471
00:14:10,750 --> 00:14:16,060
it feels like it changes and reels was such a different
472
00:14:16,060 --> 00:14:17,650
departure then,
473
00:14:17,650 --> 00:14:17,890
you know,
474
00:14:17,890 --> 00:14:20,680
cause at first it was just the picture and then they
475
00:14:20,680 --> 00:14:25,510
had like the Instagram or the Instagram TV and then Instagram
476
00:14:25,510 --> 00:14:27,490
live. I don't know which one of those two came first
477
00:14:27,490 --> 00:14:28,660
and then the reels.
478
00:14:29,110 --> 00:14:32,710
And so it feels like every week there's some new thing
479
00:14:32,710 --> 00:14:33,460
to learn.
480
00:14:33,850 --> 00:14:36,370
And so I think a lot of people just get so
481
00:14:36,370 --> 00:14:37,660
frustrated with that.
482
00:14:37,660 --> 00:14:39,400
And so they just don't do anything.
483
00:14:40,450 --> 00:14:45,700
Do you have any suggestions on like the easiest way to
484
00:14:45,700 --> 00:14:46,780
just bite the bullet,
485
00:14:47,200 --> 00:14:50,230
look up tutorial and just do something with it?
486
00:14:50,500 --> 00:14:51,860
Or is there any other hacks?
487
00:14:51,980 --> 00:14:52,280
I mean,
488
00:14:52,280 --> 00:14:52,940
to be honest,
489
00:14:52,970 --> 00:14:56,720
the getting your feet wet and actually trying it out is,
490
00:14:57,080 --> 00:14:59,360
is where I've found that I've learned the most or where
491
00:14:59,360 --> 00:15:02,060
my clients have learned the most and it means putting it
492
00:15:02,060 --> 00:15:03,530
together, but it doesn't mean you have to post it.
493
00:15:03,560 --> 00:15:05,330
Right? Like you go in and use,
494
00:15:05,360 --> 00:15:07,220
you use the features and you just like,
495
00:15:07,220 --> 00:15:08,900
see what you can kind of create.
496
00:15:09,770 --> 00:15:13,610
There are also like a lot of reels circulating right now,
497
00:15:13,610 --> 00:15:16,460
which are reels that teach you how to do like transitions
498
00:15:16,460 --> 00:15:17,150
or things like that.
499
00:15:17,150 --> 00:15:19,280
So paying attention to things like those,
500
00:15:19,310 --> 00:15:20,540
finding people that you know,
501
00:15:20,540 --> 00:15:21,560
who you like,
502
00:15:21,560 --> 00:15:23,030
the way that they teach those things,
503
00:15:23,270 --> 00:15:23,900
following them,
504
00:15:23,900 --> 00:15:27,620
tuning into them and using those as a reference when you
505
00:15:27,710 --> 00:15:29,180
start to put together your reels.
506
00:15:29,450 --> 00:15:30,320
But it really is just,
507
00:15:30,320 --> 00:15:32,360
I can't tell you how many times I like would just
508
00:15:32,720 --> 00:15:33,410
find an audio.
509
00:15:33,410 --> 00:15:37,670
I like pull it up and then I would just record
510
00:15:37,700 --> 00:15:38,270
do a thing,
511
00:15:38,300 --> 00:15:38,480
you know,
512
00:15:38,480 --> 00:15:39,620
try it a million times.
513
00:15:39,890 --> 00:15:40,340
And then like,
514
00:15:40,340 --> 00:15:40,970
I wouldn't post it.
515
00:15:40,970 --> 00:15:41,870
I never did anything with it,
516
00:15:41,930 --> 00:15:42,770
but I like was like,
517
00:15:42,770 --> 00:15:44,240
okay, this is how I can use it.
518
00:15:44,240 --> 00:15:44,660
I get it.
519
00:15:44,660 --> 00:15:46,760
Okay. Now here's how you add text or,
520
00:15:46,760 --> 00:15:46,970
you know,
521
00:15:46,970 --> 00:15:49,910
here's how you change the filter or whatever it is.
522
00:15:49,940 --> 00:15:50,510
And you're right.
523
00:15:50,510 --> 00:15:54,560
Those, those features are changing and like where things are located
524
00:15:54,620 --> 00:15:56,210
are changing constantly.
525
00:15:56,750 --> 00:15:59,300
So it's not like you're gonna learn it and that's,
526
00:15:59,310 --> 00:16:00,230
you're going to be set.
527
00:16:00,260 --> 00:16:03,920
It just means there does need to be like an eagerness
528
00:16:03,920 --> 00:16:07,830
or a willingness to learn and adjust and have just a
529
00:16:08,160 --> 00:16:12,260
general openness to trying out new tools without the pressure of
530
00:16:12,260 --> 00:16:14,300
feeling like you have to actually post it.
531
00:16:15,740 --> 00:16:17,960
That's a great suggestion for sure.
532
00:16:17,990 --> 00:16:18,500
Yeah. I know.
533
00:16:18,530 --> 00:16:21,830
I find myself cause I think the hardest thing too is
534
00:16:22,250 --> 00:16:23,150
trying to figure out,
535
00:16:23,180 --> 00:16:23,660
oh my gosh,
536
00:16:23,690 --> 00:16:24,650
what the heck do I,
537
00:16:24,710 --> 00:16:26,150
where do I even start with this?
538
00:16:26,150 --> 00:16:27,890
Because it's just too much possibility.
539
00:16:28,220 --> 00:16:30,620
So I find myself kind of going through,
540
00:16:30,650 --> 00:16:30,890
you know,
541
00:16:30,890 --> 00:16:31,880
go through the reels.
542
00:16:31,880 --> 00:16:34,970
And anytime that I find something that I'm like,
543
00:16:35,090 --> 00:16:37,970
oh, cause it could be totally outside of my industry,
544
00:16:37,970 --> 00:16:38,360
but I'm like,
545
00:16:38,390 --> 00:16:41,570
oh, I could totally adjust when it's like giving you a
546
00:16:41,570 --> 00:16:44,480
MythBuster or here's some five tips like,
547
00:16:44,540 --> 00:16:46,340
oh, I can change that.
548
00:16:46,700 --> 00:16:49,100
So I encourage you guys to like,
549
00:16:49,100 --> 00:16:50,960
just go on Instagram,
550
00:16:51,080 --> 00:16:54,530
hit that reels button and just start scrolling through some reels
551
00:16:54,650 --> 00:16:56,660
and you can save it in so many ways.
552
00:16:56,660 --> 00:16:56,810
I mean,
553
00:16:56,810 --> 00:16:58,340
you can save it to folders.
554
00:16:58,460 --> 00:17:00,770
I have some people on my team,
555
00:17:00,770 --> 00:17:02,270
like save the,
556
00:17:02,630 --> 00:17:05,210
grab the URL and put it on our Monday board so
557
00:17:05,210 --> 00:17:08,960
that I have like this little section of reels that I
558
00:17:08,960 --> 00:17:11,270
can look at and yeah.
559
00:17:11,270 --> 00:17:12,980
And I'll save the audio and I'll save it in a,
560
00:17:14,030 --> 00:17:14,870
just like the,
561
00:17:14,870 --> 00:17:16,880
whatever the save and the Instagram,
562
00:17:17,090 --> 00:17:18,320
which they just released.
563
00:17:18,320 --> 00:17:20,900
I think to all the accounts now that you can save
564
00:17:20,900 --> 00:17:22,340
now in different folders,
565
00:17:22,340 --> 00:17:23,810
it used to just be one safe folder,
566
00:17:23,810 --> 00:17:25,970
but now you can organize<inaudible> yeah.
567
00:17:26,030 --> 00:17:26,730
You can say super,
568
00:17:26,740 --> 00:17:27,980
super organized and on top of it,
569
00:17:30,440 --> 00:17:32,240
What are the things I like to do?
570
00:17:32,240 --> 00:17:34,820
Yeah. So I like to save them like that too.
571
00:17:35,450 --> 00:17:36,650
And then as you mentioned,
572
00:17:36,650 --> 00:17:37,520
like seeing things from,
573
00:17:37,700 --> 00:17:39,020
from other industries,
574
00:17:39,020 --> 00:17:42,470
I actually highly recommend that over getting like bogged down in
575
00:17:42,470 --> 00:17:42,800
like, Hey,
576
00:17:42,800 --> 00:17:44,120
what are other pet photographers doing?
577
00:17:44,120 --> 00:17:46,580
Because that can be really paralyzing and it can feel like
578
00:17:46,820 --> 00:17:47,960
you're walking this line of like,
579
00:17:47,990 --> 00:17:48,920
who am I copying?
580
00:17:48,920 --> 00:17:52,050
Or like that like instead get your inspiration from somebody else.
581
00:17:52,050 --> 00:17:54,150
Like look at a personal trainers,
582
00:17:54,450 --> 00:17:58,410
reels, looking at a real estate agents reels or a makeup
583
00:17:58,410 --> 00:18:03,060
artist or just something to get your creative juices flowing without
584
00:18:03,090 --> 00:18:03,600
feeling like,
585
00:18:03,600 --> 00:18:04,320
okay, you know,
586
00:18:04,320 --> 00:18:05,580
I'm watching another pet photographer.
587
00:18:05,580 --> 00:18:06,840
How do I make this my own?
588
00:18:07,350 --> 00:18:08,100
Right, right.
589
00:18:08,190 --> 00:18:11,340
That's a great piece of advice for sure is.
590
00:18:11,940 --> 00:18:13,050
Well with Instagram,
591
00:18:13,050 --> 00:18:14,940
I know reels are kind of like the hot thing right
592
00:18:14,940 --> 00:18:17,370
now that Instagram is really liking.
593
00:18:17,640 --> 00:18:22,350
Is it still worthwhile to do like Instagram TV,
594
00:18:22,620 --> 00:18:23,430
Instagram, TV,
595
00:18:23,430 --> 00:18:24,140
even still on there?
596
00:18:24,160 --> 00:18:25,470
Is it now just Instagram live?
597
00:18:25,920 --> 00:18:27,780
It's just Instagram video now.
598
00:18:27,810 --> 00:18:28,260
But you know,
599
00:18:29,300 --> 00:18:29,520
I mean,
600
00:18:29,520 --> 00:18:32,460
things are just by the time this is released or something,
601
00:18:32,790 --> 00:18:35,580
that'll be a different thing for sure.
602
00:18:37,680 --> 00:18:40,380
Yeah. So do you encourage people to like try to use
603
00:18:40,380 --> 00:18:43,260
all the different little pieces or they're kind of,
604
00:18:43,290 --> 00:18:45,840
if they're just getting their feet wet with Instagram,
605
00:18:46,800 --> 00:18:47,130
is it,
606
00:18:47,130 --> 00:18:47,520
you know,
607
00:18:47,550 --> 00:18:49,620
just focus on some feed?
608
00:18:49,950 --> 00:18:50,310
My gosh,
609
00:18:50,340 --> 00:18:52,290
cause there's a feed and the stories and the highlight and
610
00:18:52,290 --> 00:18:53,040
the reels,
611
00:18:53,700 --> 00:18:55,200
like what's the most important start with,
612
00:18:55,290 --> 00:18:55,590
I mean,
613
00:18:55,590 --> 00:18:56,430
again, it will be.
614
00:18:56,430 --> 00:18:59,040
So you've pinpointed that your ideal customers on Instagram and then
615
00:18:59,040 --> 00:19:03,150
it's thinking about how they digest content and information and you,
616
00:19:03,390 --> 00:19:05,220
you may not know and that's fine.
617
00:19:05,220 --> 00:19:05,850
You may not know,
618
00:19:05,850 --> 00:19:06,450
but it means,
619
00:19:06,540 --> 00:19:06,750
you know,
620
00:19:06,750 --> 00:19:10,170
scoping out some of your ideal customers profiles,
621
00:19:10,350 --> 00:19:12,120
look at what they themselves post.
622
00:19:12,150 --> 00:19:14,550
See if they've interacted with your own posts or see if
623
00:19:14,550 --> 00:19:16,830
you can essentially stock them nicely in a,
624
00:19:16,830 --> 00:19:19,770
not a weird way and see what other types of posts
625
00:19:19,770 --> 00:19:22,140
they've interacted with from other companies or things like that.
626
00:19:22,440 --> 00:19:25,590
And so seeing how they interact and use the app can
627
00:19:25,590 --> 00:19:28,710
then determine what features you use because you,
628
00:19:28,830 --> 00:19:29,190
I mean,
629
00:19:29,220 --> 00:19:31,200
really shouldn't be using every single thing.
630
00:19:31,200 --> 00:19:32,010
That's, you know,
631
00:19:32,020 --> 00:19:34,020
similar to saying like posting five days a week,
632
00:19:34,020 --> 00:19:35,580
it's, that's overwhelming to be like,
633
00:19:35,580 --> 00:19:36,840
okay, well I have to do a story.
634
00:19:36,840 --> 00:19:37,890
I have to do a feed post.
635
00:19:37,890 --> 00:19:40,200
I have to do a carousel feed post with the multiple
636
00:19:40,200 --> 00:19:42,000
that you're scrolling through to do a real,
637
00:19:42,000 --> 00:19:42,660
I have to do a video.
638
00:19:42,660 --> 00:19:44,310
I have to do a live like that's a lot.
639
00:19:45,090 --> 00:19:45,510
And it's,
640
00:19:45,660 --> 00:19:47,280
you're just gonna you're to be,
641
00:19:47,290 --> 00:19:48,990
feel totally paralyzed and overwhelmed.
642
00:19:48,990 --> 00:19:52,230
So instead focusing on the things that make sense for your
643
00:19:52,230 --> 00:19:55,260
ideal customer and the things that you're most comfortable with with
644
00:19:55,260 --> 00:19:56,130
the caveat of like,
645
00:19:56,130 --> 00:19:58,200
no, like push yourself though a little bit,
646
00:19:58,200 --> 00:19:58,770
like if you're saying,
647
00:19:58,770 --> 00:19:59,790
well, I'm not comfortable with video,
648
00:19:59,790 --> 00:20:00,360
I'm not going to do it.
649
00:20:00,360 --> 00:20:00,570
It's like,
650
00:20:00,840 --> 00:20:02,190
no, you could push yourself a tiny bit.
651
00:20:02,640 --> 00:20:03,390
Right. Right.
652
00:20:03,480 --> 00:20:04,320
Yeah. Absolutely.
653
00:20:04,320 --> 00:20:06,720
And there's definitely some videos you can even start with that
654
00:20:06,720 --> 00:20:08,400
maybe aren't even your face,
655
00:20:08,730 --> 00:20:09,120
you know,
656
00:20:09,120 --> 00:20:11,970
it's just a video of you walking your dog or you
657
00:20:11,970 --> 00:20:13,500
picking up your camera or,
658
00:20:13,500 --> 00:20:13,770
you know,
659
00:20:13,770 --> 00:20:14,640
things like that.
660
00:20:15,030 --> 00:20:16,980
And I think a lot of people are under the impression
661
00:20:16,980 --> 00:20:17,820
that, you know,
662
00:20:17,820 --> 00:20:18,420
to do a real,
663
00:20:18,420 --> 00:20:21,510
this is all like dancing and yeah.
664
00:20:21,720 --> 00:20:22,710
All Timmy talkie,
665
00:20:24,300 --> 00:20:25,260
Like there's so many,
666
00:20:25,560 --> 00:20:29,070
so many other ways that you can utilize that to.
667
00:20:29,550 --> 00:20:31,080
Yeah. It's great for like behind the scenes.
668
00:20:31,080 --> 00:20:34,680
So like showing the equipment that you use or how you
669
00:20:34,680 --> 00:20:35,730
edit or,
670
00:20:35,760 --> 00:20:35,970
you know,
671
00:20:35,970 --> 00:20:36,690
things like that.
672
00:20:36,690 --> 00:20:37,980
If those don't need your face,
673
00:20:38,010 --> 00:20:38,310
I mean,
674
00:20:39,540 --> 00:20:41,280
there's a world where you can also include your face and
675
00:20:41,280 --> 00:20:44,310
that's just gives people like another quick way to connect with
676
00:20:44,310 --> 00:20:46,050
you. But if you're not quite there yet,
677
00:20:46,050 --> 00:20:47,770
if you're not ready to show your face or it's just
678
00:20:47,770 --> 00:20:48,520
a day where you're like,
679
00:20:48,520 --> 00:20:49,750
I'm not hopping in front of the camera,
680
00:20:49,750 --> 00:20:50,650
that's totally fine.
681
00:20:50,650 --> 00:20:52,300
Just think about your process.
682
00:20:52,300 --> 00:20:54,580
Think about behind the scenes and think about what your customer
683
00:20:54,880 --> 00:20:59,020
needs to know to feel closer to you and your brand.
684
00:20:59,080 --> 00:21:00,430
And sometimes that just means like,
685
00:21:00,430 --> 00:21:02,200
Hey, here's how I edit photos.
686
00:21:02,200 --> 00:21:02,440
Or like,
687
00:21:02,440 --> 00:21:05,080
come edit this really funny photo with me and then see
688
00:21:05,080 --> 00:21:06,340
what it looks like before and after.
689
00:21:06,820 --> 00:21:08,320
So take them on that journey.
690
00:21:08,320 --> 00:21:08,830
So they're,
691
00:21:08,920 --> 00:21:11,140
they're really tuned into your process.
692
00:21:11,680 --> 00:21:15,400
Yeah. I always like to ask myself anytime I'm creating any
693
00:21:15,400 --> 00:21:16,680
sort of content of,
694
00:21:16,690 --> 00:21:16,960
you know,
695
00:21:16,960 --> 00:21:22,000
what potential objections do my pet photography clients have before working
696
00:21:22,000 --> 00:21:22,300
with me,
697
00:21:22,300 --> 00:21:24,220
which is usually my dog has to be on a leash
698
00:21:24,520 --> 00:21:25,900
or my dog will never like,
699
00:21:26,020 --> 00:21:27,490
will never behave for this.
700
00:21:27,820 --> 00:21:29,650
So if there's anything,
701
00:21:29,740 --> 00:21:31,060
actually, I just got an idea for real.
702
00:21:31,060 --> 00:21:31,720
It'd be super fun.
703
00:21:31,720 --> 00:21:32,050
I don't know.
704
00:21:32,050 --> 00:21:32,770
I'm music you use,
705
00:21:32,770 --> 00:21:34,450
but like take out your camera.
706
00:21:34,450 --> 00:21:36,520
And next time you're at a session with a crazy wiggly
707
00:21:36,520 --> 00:21:38,650
dog. I have a puppy session Sunday night.
708
00:21:38,650 --> 00:21:39,670
I might have to do this then.
709
00:21:39,970 --> 00:21:42,430
And like take the video of the dog being like all
710
00:21:42,430 --> 00:21:44,080
crazy. And then,
711
00:21:44,080 --> 00:21:44,440
you know,
712
00:21:44,440 --> 00:21:45,580
you can have something like,
713
00:21:45,790 --> 00:21:46,840
think your dog won't behave.
714
00:21:46,840 --> 00:21:47,410
Think again.
715
00:21:47,410 --> 00:21:47,980
And then boom,
716
00:21:47,980 --> 00:21:48,490
boom, boom.
717
00:21:48,490 --> 00:21:50,950
You can show like four or five pictures from the session.
718
00:21:51,790 --> 00:21:54,700
Yeah. Beautiful results that you just totally were able to harness
719
00:21:54,700 --> 00:21:56,470
that craziness and create something beautiful.
720
00:21:56,800 --> 00:21:57,310
Yup. Yeah.
721
00:21:57,340 --> 00:21:58,090
Cause everyone's like,
722
00:21:58,120 --> 00:21:58,930
oh, I mean,
723
00:21:58,930 --> 00:21:59,740
I telling you,
724
00:21:59,740 --> 00:22:00,520
I hear all the time.
725
00:22:00,550 --> 00:22:02,050
There's no way my dog won't be here.
726
00:22:02,560 --> 00:22:03,100
Yeah. I mean,
727
00:22:03,100 --> 00:22:03,910
I didn't even,
728
00:22:04,090 --> 00:22:06,430
I didn't even put that together before like really working in
729
00:22:06,430 --> 00:22:08,920
the full pet industry like I do now that you could,
730
00:22:08,980 --> 00:22:10,750
you don't have to have like a,
731
00:22:10,930 --> 00:22:13,150
off-lease trained dog to do pet photography.
732
00:22:13,300 --> 00:22:14,590
I hadn't realized it.
733
00:22:14,650 --> 00:22:18,040
And so it's like if somebody who worked in the actual
734
00:22:18,040 --> 00:22:20,860
pet industry for 10 years then re just realize that,
735
00:22:20,860 --> 00:22:23,010
like, what do you think about the average person?
736
00:22:23,020 --> 00:22:24,130
Like they for sure think,
737
00:22:24,550 --> 00:22:26,650
oh, my dog has to be off leash trained and I
738
00:22:26,650 --> 00:22:27,150
can't do it.
739
00:22:27,300 --> 00:22:28,240
It's not an option for me.
740
00:22:28,330 --> 00:22:29,080
Definitely at risk.
741
00:22:30,790 --> 00:22:34,750
Do you have any tips for like figuring out that content
742
00:22:34,750 --> 00:22:36,970
creation? So you don't feel like it's always,
743
00:22:36,970 --> 00:22:40,480
like, I just opened up my Instagram planner and it's all
744
00:22:40,480 --> 00:22:42,940
blank. What the heck do I say?
745
00:22:42,940 --> 00:22:45,430
Cause I think we all fall into the trap of here's
746
00:22:45,430 --> 00:22:47,620
fluffy at our session.
747
00:22:47,680 --> 00:22:49,480
Hashtag pet photography.
748
00:22:50,050 --> 00:22:51,170
Yes. Yes.
749
00:22:51,700 --> 00:22:52,360
Yeah. And,
750
00:22:52,360 --> 00:22:54,160
and I see that also like with my pets that are
751
00:22:54,160 --> 00:22:55,120
clients, for example,
752
00:22:55,120 --> 00:22:55,660
is just like,
753
00:22:55,870 --> 00:22:57,550
here's who I visited today.
754
00:22:57,900 --> 00:22:58,450
Just kind of like,
755
00:22:58,810 --> 00:22:59,050
you know,
756
00:22:59,050 --> 00:23:01,030
it's great for those posts,
757
00:23:01,240 --> 00:23:02,140
they have their purpose.
758
00:23:02,170 --> 00:23:03,520
And so that kind of brings me to the,
759
00:23:03,580 --> 00:23:07,330
to what I say here is diversifying what you're putting out
760
00:23:07,330 --> 00:23:10,300
there and making sure that every single post has its purpose.
761
00:23:10,330 --> 00:23:11,380
So for example,
762
00:23:11,380 --> 00:23:11,560
you know,
763
00:23:11,560 --> 00:23:15,910
saying this is fluffy that serves a purpose of customer loyalty
764
00:23:15,910 --> 00:23:17,890
on a very miniature scale.
765
00:23:17,890 --> 00:23:18,520
Like you were,
766
00:23:18,760 --> 00:23:21,370
you're connecting more with that particular client.
767
00:23:22,270 --> 00:23:23,170
Other people get to see,
768
00:23:23,170 --> 00:23:24,370
yes, this is a session,
769
00:23:24,370 --> 00:23:26,800
but ultimately it really kind of boils down to that particular
770
00:23:26,800 --> 00:23:28,090
client. And the same goes,
771
00:23:28,090 --> 00:23:28,480
if, you know,
772
00:23:28,510 --> 00:23:28,930
pet sitters,
773
00:23:28,930 --> 00:23:29,230
like, Hey,
774
00:23:29,230 --> 00:23:30,970
I visited Buster today.
775
00:23:31,210 --> 00:23:32,200
That particular client's like,
776
00:23:32,200 --> 00:23:33,400
wow, Buster's feature.
777
00:23:33,400 --> 00:23:34,090
That's amazing.
778
00:23:34,660 --> 00:23:35,680
So it has its purpose,
779
00:23:35,680 --> 00:23:38,140
but making sure that every single post that you're posting it
780
00:23:38,140 --> 00:23:39,580
doesn't have the same exact purpose.
781
00:23:39,580 --> 00:23:40,000
Like there's,
782
00:23:40,240 --> 00:23:44,080
there's other things that you need to strive towards.
783
00:23:44,080 --> 00:23:46,850
So some of them might be more connection based.
784
00:23:46,850 --> 00:23:48,980
So that's where you would get a little bit more personal
785
00:23:48,980 --> 00:23:51,980
and it doesn't mean you're sharing your lunch or anything like
786
00:23:51,980 --> 00:23:52,850
that. It means like,
787
00:23:53,210 --> 00:23:55,820
why'd you start your business or what are your goals for
788
00:23:55,820 --> 00:24:00,290
your business or some realization that you had about your business
789
00:24:00,290 --> 00:24:02,210
or about photography or about pets,
790
00:24:02,270 --> 00:24:03,470
grief, trauma,
791
00:24:03,470 --> 00:24:04,790
happiness, like new,
792
00:24:04,790 --> 00:24:06,140
exciting things happening in your life.
793
00:24:06,350 --> 00:24:08,540
These are all things that people can connect to,
794
00:24:08,540 --> 00:24:10,580
to learn more about you and your past,
795
00:24:10,610 --> 00:24:13,280
more about your experience and more about what you actually value
796
00:24:13,280 --> 00:24:15,950
as a person and as a company as well.
797
00:24:15,980 --> 00:24:16,550
So yeah,
798
00:24:16,550 --> 00:24:17,000
so I think,
799
00:24:17,180 --> 00:24:17,390
you know,
800
00:24:17,390 --> 00:24:19,640
pulling up like a content planner or something like that can
801
00:24:19,640 --> 00:24:20,960
be really overwhelming,
802
00:24:20,990 --> 00:24:23,060
especially if you're like at a point where it really is
803
00:24:23,060 --> 00:24:24,980
empty and it's feeling like,
804
00:24:25,010 --> 00:24:27,290
wow, I'm starting from zero here.
805
00:24:27,470 --> 00:24:29,360
So like my number one tip is to have an idea
806
00:24:29,360 --> 00:24:33,530
bank and you're going to have to like think creatively about
807
00:24:33,530 --> 00:24:34,850
where you want that to live,
808
00:24:34,850 --> 00:24:37,940
but it needs to live somewhere where you can essentially access
809
00:24:37,940 --> 00:24:39,560
it anywhere.
810
00:24:39,590 --> 00:24:42,170
So you should be able to access it from your phone
811
00:24:42,350 --> 00:24:43,550
really easily.
812
00:24:43,700 --> 00:24:45,500
You should be able to access it from your computer.
813
00:24:45,650 --> 00:24:46,090
It, you know,
814
00:24:46,090 --> 00:24:47,570
it should just be something that you can,
815
00:24:47,570 --> 00:24:50,210
you have a thought and you can immediately put it down
816
00:24:50,240 --> 00:24:52,310
without risk of losing that thought.
817
00:24:52,520 --> 00:24:53,320
And I think that's what,
818
00:24:53,390 --> 00:24:53,630
you know,
819
00:24:53,630 --> 00:24:54,530
I've struggled with it before.
820
00:24:54,530 --> 00:24:56,510
I think some clients have struggled with it before is like
821
00:24:56,900 --> 00:25:01,160
trying to have this really pretty idea bank and not being
822
00:25:01,160 --> 00:25:04,280
able to access it in multiple places makes it so like
823
00:25:04,340 --> 00:25:06,380
you end up having like scattered thoughts,
824
00:25:06,380 --> 00:25:07,370
right? Like even notes.
825
00:25:07,550 --> 00:25:09,650
You're like your notes app on your phone and then like
826
00:25:09,650 --> 00:25:11,690
a Google doc on your computer.
827
00:25:11,900 --> 00:25:13,700
And then like maybe a journal that you write in,
828
00:25:13,700 --> 00:25:14,150
like what,
829
00:25:14,150 --> 00:25:16,610
like who has time to compile all of that?
830
00:25:16,610 --> 00:25:18,320
Like you're never going to do it and you're gonna feel
831
00:25:18,320 --> 00:25:20,300
scattered because all of the ideas are scattered.
832
00:25:20,330 --> 00:25:22,160
So instead figuring out,
833
00:25:22,460 --> 00:25:24,560
and obviously this does have to be a virtual tool.
834
00:25:24,560 --> 00:25:27,560
Can't necessarily be a journal unless you really carry a journal
835
00:25:27,560 --> 00:25:28,580
around with you all the time,
836
00:25:28,580 --> 00:25:29,810
which some people may,
837
00:25:29,840 --> 00:25:31,490
but having like a virtual tool that you know,
838
00:25:31,490 --> 00:25:32,780
that you can access from your phone,
839
00:25:32,950 --> 00:25:33,740
from your computer,
840
00:25:34,010 --> 00:25:36,230
so you can pop ideas in and they don't need to
841
00:25:36,230 --> 00:25:37,640
be like fully fleshed out.
842
00:25:37,640 --> 00:25:38,630
Like they can just be,
843
00:25:39,650 --> 00:25:40,100
here's a,
844
00:25:40,130 --> 00:25:40,790
here's a thought,
845
00:25:40,790 --> 00:25:44,930
but it is helpful to have a little bit of context
846
00:25:44,930 --> 00:25:45,230
around it.
847
00:25:45,230 --> 00:25:46,880
So you don't like look back at it three days later
848
00:25:46,880 --> 00:25:47,180
and be like,
849
00:25:47,180 --> 00:25:48,410
what the heck was I thinking?
850
00:25:50,630 --> 00:25:52,970
What I found really helps too with an idea bank.
851
00:25:52,970 --> 00:25:55,460
And now like what I've kind of a recent thing that
852
00:25:55,460 --> 00:25:56,780
I've started to do is like a,
853
00:25:56,810 --> 00:25:59,720
like a doc that I use and also using voice memos
854
00:25:59,960 --> 00:26:01,760
as a way to give myself more context.
855
00:26:01,760 --> 00:26:04,130
So I'll record a voice memo about an idea that I
856
00:26:04,130 --> 00:26:06,890
have and then like pop the link into the document.
857
00:26:06,920 --> 00:26:08,810
So as a way for me to like go back and
858
00:26:08,810 --> 00:26:09,020
be like,
859
00:26:09,050 --> 00:26:10,880
oh, that's what I was thinking.
860
00:26:11,690 --> 00:26:12,710
Smart. Smart.
861
00:26:13,100 --> 00:26:13,820
Yeah. It's,
862
00:26:13,820 --> 00:26:16,520
it's all about creating the system and then sticking with it
863
00:26:16,670 --> 00:26:17,360
for sure.
864
00:26:17,570 --> 00:26:19,430
Yeah. So many different options.
865
00:26:19,580 --> 00:26:20,660
Yeah. All right.
866
00:26:20,660 --> 00:26:22,160
Cool. And then,
867
00:26:22,490 --> 00:26:22,850
you know,
868
00:26:22,850 --> 00:26:23,390
the, again,
869
00:26:23,390 --> 00:26:26,120
the goal on social media is to be social and I've
870
00:26:26,120 --> 00:26:27,140
actually noticed too.
871
00:26:27,140 --> 00:26:27,620
I think,
872
00:26:27,620 --> 00:26:30,320
I don't know if it's from the pandemic and the fact
873
00:26:30,320 --> 00:26:32,810
that we were all kind of a little bit more isolated
874
00:26:33,170 --> 00:26:34,280
that, you know,
875
00:26:34,280 --> 00:26:38,450
now people are searching for a little bit more connection on
876
00:26:38,450 --> 00:26:39,020
social media,
877
00:26:39,020 --> 00:26:41,030
again, more so than yeah.
878
00:26:41,030 --> 00:26:43,010
I feel like it was like really social when it first
879
00:26:43,020 --> 00:26:45,270
came out and then all the businesses were like,
880
00:26:45,450 --> 00:26:46,110
boom, add,
881
00:26:46,200 --> 00:26:46,890
add, add.
882
00:26:47,220 --> 00:26:48,390
And now it's back to,
883
00:26:48,450 --> 00:26:51,420
oh, this is actually a way to,
884
00:26:51,420 --> 00:26:51,840
you know,
885
00:26:51,960 --> 00:26:56,250
to actually connect with our potential clients and our TRIBE.
886
00:26:57,000 --> 00:26:58,530
Do you have any like,
887
00:26:58,560 --> 00:27:03,930
kind of best practices for how often to check in or
888
00:27:03,930 --> 00:27:06,450
how to manage this interaction?
889
00:27:06,450 --> 00:27:10,590
The social-ness of Instagram without feeling like you're glued to your
890
00:27:10,590 --> 00:27:11,670
phone? Yeah.
891
00:27:11,670 --> 00:27:12,060
That's, I mean,
892
00:27:12,060 --> 00:27:14,700
that's a hard one and it really is going to differ
893
00:27:14,730 --> 00:27:15,780
person by person.
894
00:27:15,960 --> 00:27:17,760
Like you'll have people who feel like they're glued to their
895
00:27:17,760 --> 00:27:20,460
phone and then you'll have people who never like really touch
896
00:27:20,460 --> 00:27:21,810
it at all they post and then like,
897
00:27:21,960 --> 00:27:23,460
that's, it they're ghosted.
898
00:27:23,460 --> 00:27:26,010
Right? Like they're just like post didn't go straight.
899
00:27:26,340 --> 00:27:28,380
So it is about finding a,
900
00:27:28,510 --> 00:27:29,640
like a balance,
901
00:27:29,730 --> 00:27:30,360
treating it,
902
00:27:30,360 --> 00:27:31,830
like, you know,
903
00:27:32,250 --> 00:27:35,490
making sure that you are toggling between like a personal account,
904
00:27:35,490 --> 00:27:38,310
if you use the app and then your professional one really
905
00:27:38,310 --> 00:27:40,680
important to make sure that you're toggling through those like multiple
906
00:27:40,680 --> 00:27:41,400
times a day,
907
00:27:41,400 --> 00:27:41,820
if you're,
908
00:27:41,850 --> 00:27:42,090
you know,
909
00:27:42,090 --> 00:27:43,560
if you're on Instagram multiple times a day,
910
00:27:43,800 --> 00:27:46,590
so that you feel like there's a little bit more diversity
911
00:27:46,590 --> 00:27:48,690
in, it's not all workforce focused.
912
00:27:48,840 --> 00:27:49,380
And then yeah.
913
00:27:49,380 --> 00:27:49,830
And just,
914
00:27:49,950 --> 00:27:50,160
you know,
915
00:27:50,160 --> 00:27:52,140
it doesn't have to be like the set thing for the
916
00:27:52,140 --> 00:27:53,550
longest time they were saying like,
917
00:27:53,580 --> 00:27:55,080
oh, 20 minutes a day of engaging.
918
00:27:55,230 --> 00:27:57,090
It doesn't need to be that it needs to just be
919
00:27:57,450 --> 00:27:58,590
natural. So what's,
920
00:27:58,710 --> 00:27:59,100
if this,
921
00:27:59,160 --> 00:28:01,650
if there's no conversation naturally flowing with somebody,
922
00:28:01,650 --> 00:28:04,230
like you don't necessarily need to go out and force it.
923
00:28:04,260 --> 00:28:06,510
But if you see a post that really resonates with you,
924
00:28:06,510 --> 00:28:07,230
somebody like a,
925
00:28:07,290 --> 00:28:07,490
you know,
926
00:28:07,490 --> 00:28:08,610
a potential client posts,
927
00:28:08,610 --> 00:28:10,410
something about their dog and you,
928
00:28:10,410 --> 00:28:12,330
and it stirs something up and you like some sort of
929
00:28:12,330 --> 00:28:14,370
emotion, like it's funny or it's cute,
930
00:28:14,370 --> 00:28:15,480
or it makes me feel happier.
931
00:28:15,480 --> 00:28:16,290
It makes me feel sad,
932
00:28:16,590 --> 00:28:19,020
feel free to comment or message or,
933
00:28:19,020 --> 00:28:19,200
you know,
934
00:28:19,200 --> 00:28:21,660
start a conversation with them if you have a response,
935
00:28:21,660 --> 00:28:22,650
but it shouldn't be,
936
00:28:23,100 --> 00:28:23,940
it shouldn't feel forced.
937
00:28:24,000 --> 00:28:26,310
Like really ultimately it should just all feel natural.
938
00:28:26,310 --> 00:28:30,630
It's just another place for us to have natural flowing conversations.
939
00:28:30,930 --> 00:28:31,650
Yeah. No,
940
00:28:31,650 --> 00:28:32,340
I love that.
941
00:28:32,550 --> 00:28:33,000
That's great.
942
00:28:33,000 --> 00:28:33,480
I actually,
943
00:28:33,480 --> 00:28:37,020
one of my biggest hangups for social media for the longest
944
00:28:37,020 --> 00:28:43,560
time for Instagram was that I had my photography Instagram account,
945
00:28:43,590 --> 00:28:46,140
and then I had a separate hair of the dog academy,
946
00:28:46,140 --> 00:28:48,480
which is my education platform account.
947
00:28:48,840 --> 00:28:53,010
And so I've been in this limbo for years of like,
948
00:28:53,280 --> 00:28:54,690
I don't know when I go to the barn and I
949
00:28:54,690 --> 00:28:56,460
post horse pictures,
950
00:28:56,460 --> 00:28:57,870
like which account I put them on.
951
00:28:57,870 --> 00:29:00,150
I don't want to put the same story on both accounts.
952
00:29:00,150 --> 00:29:04,290
And so then I became this just giant analysis paralysis of
953
00:29:04,290 --> 00:29:05,430
like, I don't know where to post,
954
00:29:05,430 --> 00:29:06,840
so I'm just not going to do anything,
955
00:29:06,900 --> 00:29:09,390
which contributed to me putting my head in the sand for
956
00:29:09,390 --> 00:29:09,870
so long.
957
00:29:10,110 --> 00:29:11,370
But recently,
958
00:29:12,300 --> 00:29:12,780
you know,
959
00:29:13,260 --> 00:29:17,190
I think it just came to a decision.
960
00:29:17,190 --> 00:29:18,240
Finally. I was like,
961
00:29:18,720 --> 00:29:20,220
there's no rules that says,
962
00:29:20,220 --> 00:29:24,330
I can't just combine these and to have an account that's
963
00:29:24,390 --> 00:29:26,610
me and my brands,
964
00:29:26,670 --> 00:29:26,910
you know,
965
00:29:26,910 --> 00:29:31,170
because my potential clients for my photography and my pet photography
966
00:29:31,170 --> 00:29:33,060
clients are really not that different.
967
00:29:33,330 --> 00:29:35,070
So there's not really a,
968
00:29:35,270 --> 00:29:36,270
a crazy disconnect.
969
00:29:36,270 --> 00:29:39,630
It's not like I'm photographing children in boot war or something
970
00:29:39,630 --> 00:29:40,050
like that.
971
00:29:40,050 --> 00:29:42,580
That's like Probably should not be together,
972
00:29:43,570 --> 00:29:46,120
but this works still really well together.
973
00:29:46,480 --> 00:29:48,520
So just making that decision,
974
00:29:48,520 --> 00:29:51,280
we're actually in the process of moving hair of the dog
975
00:29:51,280 --> 00:29:52,480
academy over to my,
976
00:29:53,230 --> 00:29:53,980
my other mind,
977
00:29:53,980 --> 00:29:55,000
Nicole Begley photography,
978
00:29:55,000 --> 00:29:56,470
which is now Nicole Begley official,
979
00:29:56,620 --> 00:29:59,800
and it just feels so much cleaner.
980
00:29:59,980 --> 00:30:02,440
It feels so much more like exciting.
981
00:30:02,440 --> 00:30:07,270
Like I'm actually excited to do more reels and be more
982
00:30:07,270 --> 00:30:08,500
involved on there.
983
00:30:08,740 --> 00:30:11,440
And it truly is just a mindset.
984
00:30:11,440 --> 00:30:12,010
At least it was,
985
00:30:12,010 --> 00:30:12,400
for me,
986
00:30:12,400 --> 00:30:15,220
it was permission of myself to be like,
987
00:30:15,280 --> 00:30:17,860
why am I trying to keep up two accounts?
988
00:30:18,040 --> 00:30:19,120
It's too much.
989
00:30:19,150 --> 00:30:20,890
Like, let's just go to one.
990
00:30:21,250 --> 00:30:23,290
And then also just making the decision,
991
00:30:23,290 --> 00:30:24,700
I can choose to make this fun,
992
00:30:24,700 --> 00:30:25,900
or I can choose to like,
993
00:30:25,900 --> 00:30:29,140
continue to feel stressed out about it and that's not serving
994
00:30:29,140 --> 00:30:31,540
anybody. So yeah.
995
00:30:31,540 --> 00:30:34,660
Sometimes I think it just comes down to like choosing to
996
00:30:34,660 --> 00:30:34,870
be like,
997
00:30:34,870 --> 00:30:35,620
let's just go play.
998
00:30:35,620 --> 00:30:39,430
I love that advice of going in and just creating some
999
00:30:39,430 --> 00:30:41,350
things and you don't even have to post it if you
1000
00:30:41,350 --> 00:30:41,800
don't want to.
1001
00:30:41,980 --> 00:30:42,550
Yeah. I mean,
1002
00:30:42,550 --> 00:30:43,090
if it feels,
1003
00:30:43,090 --> 00:30:43,300
you know,
1004
00:30:43,300 --> 00:30:44,290
if that feels good,
1005
00:30:44,320 --> 00:30:45,430
well, one it's giving you practice.
1006
00:30:45,430 --> 00:30:45,620
But if,
1007
00:30:45,620 --> 00:30:47,260
if it feels good to write,
1008
00:30:47,260 --> 00:30:50,170
to be able to like creatively put something together and maybe
1009
00:30:50,170 --> 00:30:53,500
the idea isn't like fully ready to be posted,
1010
00:30:53,500 --> 00:30:55,510
but at least it's getting the wheels turning.
1011
00:30:55,510 --> 00:30:57,580
Like you're starting to think about something and you're starting to
1012
00:30:57,580 --> 00:30:59,410
feel comfortable with putting stuff together.
1013
00:30:59,830 --> 00:31:00,160
Yeah. I mean,
1014
00:31:00,160 --> 00:31:00,460
I think,
1015
00:31:00,460 --> 00:31:00,850
yeah, what,
1016
00:31:01,030 --> 00:31:03,220
what you said is great as combining those accounts,
1017
00:31:03,220 --> 00:31:04,360
like there are no rules,
1018
00:31:04,360 --> 00:31:06,460
like also you make the rules when it comes to Instagram,
1019
00:31:06,460 --> 00:31:09,940
like obviously there are sensitivity and like that those kinds of
1020
00:31:09,940 --> 00:31:10,840
rules from Instagram,
1021
00:31:10,870 --> 00:31:11,200
but like,
1022
00:31:11,680 --> 00:31:14,350
but like in terms of like best practices,
1023
00:31:14,350 --> 00:31:14,890
like yes,
1024
00:31:14,890 --> 00:31:16,930
sure. Maybe there are best practices,
1025
00:31:16,930 --> 00:31:18,940
but also people are just making stuff up,
1026
00:31:18,970 --> 00:31:21,790
right? Like they're just like post three reels a day.
1027
00:31:21,790 --> 00:31:22,060
It's like,
1028
00:31:22,270 --> 00:31:23,500
okay, maybe that worked for you,
1029
00:31:23,500 --> 00:31:25,060
but does that work for everybody who knows?
1030
00:31:25,440 --> 00:31:29,410
And the algorithm is just this like unknown thing that like
1031
00:31:29,410 --> 00:31:30,550
people will say they know,
1032
00:31:30,550 --> 00:31:32,320
and really they don't,
1033
00:31:33,280 --> 00:31:34,930
you, you can make the rules.
1034
00:31:34,930 --> 00:31:36,610
And maybe that means combining your accounts,
1035
00:31:36,610 --> 00:31:38,170
maybe that means separating your accounts.
1036
00:31:38,170 --> 00:31:40,510
Maybe it means posting this kind of content or this,
1037
00:31:40,510 --> 00:31:40,720
you know,
1038
00:31:40,720 --> 00:31:44,380
your horse content goes here and wear whatever feels comfortable for
1039
00:31:44,380 --> 00:31:47,020
you to make the experience more pleasant.
1040
00:31:47,020 --> 00:31:50,020
It doesn't have to be this chore for you and your
1041
00:31:50,020 --> 00:31:51,220
business. Right.
1042
00:31:51,250 --> 00:31:52,240
Right. Yeah.
1043
00:31:52,270 --> 00:31:53,290
No, that's fantastic.
1044
00:31:53,320 --> 00:31:54,250
So this is our,
1045
00:31:54,310 --> 00:31:56,140
we should like throw down a challenge.
1046
00:31:56,170 --> 00:31:57,910
What kind of challenge do you want to throw out to
1047
00:31:57,910 --> 00:31:58,600
my people?
1048
00:31:58,870 --> 00:31:59,710
Oh my gosh.
1049
00:32:00,040 --> 00:32:00,550
I love it.
1050
00:32:00,850 --> 00:32:01,030
I mean,
1051
00:32:01,030 --> 00:32:03,460
I would love a real challenge because it's where everybody is.
1052
00:32:04,270 --> 00:32:05,290
Let's do it.
1053
00:32:05,680 --> 00:32:07,030
I think we should do it.
1054
00:32:07,390 --> 00:32:08,050
Oh my gosh.
1055
00:32:08,530 --> 00:32:09,100
I did.
1056
00:32:10,030 --> 00:32:13,090
Wow. I'm thinking back now in the beginning of COVID a
1057
00:32:13,090 --> 00:32:14,050
long time ago,
1058
00:32:14,110 --> 00:32:14,470
I did.
1059
00:32:14,470 --> 00:32:14,740
I like,
1060
00:32:14,740 --> 00:32:16,030
I get personal challenge.
1061
00:32:16,240 --> 00:32:18,820
So I was like seven days where like,
1062
00:32:19,060 --> 00:32:19,330
you know,
1063
00:32:19,330 --> 00:32:21,280
within those days you start at just like,
1064
00:32:21,580 --> 00:32:23,140
what are interesting facts about me?
1065
00:32:23,140 --> 00:32:23,680
Like what are,
1066
00:32:23,710 --> 00:32:23,890
you know,
1067
00:32:23,890 --> 00:32:24,820
what makes me unique?
1068
00:32:24,820 --> 00:32:25,570
And of course,
1069
00:32:25,570 --> 00:32:26,710
people struggled with that and they're like,
1070
00:32:26,710 --> 00:32:27,490
I'm not unique.
1071
00:32:27,520 --> 00:32:27,880
And I'm like,
1072
00:32:27,880 --> 00:32:28,660
no, I promise you.
1073
00:32:28,660 --> 00:32:29,080
You are.
1074
00:32:29,650 --> 00:32:30,460
And then it's like,
1075
00:32:30,640 --> 00:32:33,730
okay, here find some photos of yourself like that already exists
1076
00:32:33,760 --> 00:32:34,330
that you already have,
1077
00:32:34,330 --> 00:32:37,420
like, maybe you're at a wedding or from college or whatever.
1078
00:32:37,600 --> 00:32:39,950
And then the next one was take a selfie of yourself.
1079
00:32:39,950 --> 00:32:40,430
And that was like,
1080
00:32:40,820 --> 00:32:41,600
it's no way.
1081
00:32:41,660 --> 00:32:43,730
And then like we moved on and on through it and
1082
00:32:43,730 --> 00:32:45,200
then eventually ended at,
1083
00:32:45,830 --> 00:32:46,700
get on video.
1084
00:32:46,730 --> 00:32:47,150
Let's go,
1085
00:32:47,510 --> 00:32:48,110
let's do it.
1086
00:32:49,070 --> 00:32:50,300
And it was a lot of fun.
1087
00:32:50,330 --> 00:32:50,620
It was,
1088
00:32:50,620 --> 00:32:50,750
you know,
1089
00:32:50,750 --> 00:32:52,550
it was definitely overwhelming for people,
1090
00:32:52,550 --> 00:32:53,510
but I think it,
1091
00:32:53,600 --> 00:32:53,840
you know,
1092
00:32:54,200 --> 00:32:55,580
with a lot of what we're saying here is like,
1093
00:32:55,580 --> 00:32:56,420
you get your feet wet.
1094
00:32:56,420 --> 00:32:58,280
Like just a lot of times it's just do it,
1095
00:32:58,280 --> 00:32:59,480
just rip off the bandaid.
1096
00:32:59,480 --> 00:33:00,860
And obviously like,
1097
00:33:00,860 --> 00:33:01,430
that's, you know,
1098
00:33:01,430 --> 00:33:04,910
just saying something and there's still,
1099
00:33:04,910 --> 00:33:05,330
you know,
1100
00:33:05,480 --> 00:33:07,970
we're all human and we care about how things come across
1101
00:33:07,970 --> 00:33:09,140
or how we're perceived.
1102
00:33:09,140 --> 00:33:09,950
And we also,
1103
00:33:09,950 --> 00:33:11,570
as businesses want to be professional.
1104
00:33:11,600 --> 00:33:12,350
And so just,
1105
00:33:12,470 --> 00:33:12,650
you know,
1106
00:33:12,650 --> 00:33:14,960
taking it from the lens of trying things,
1107
00:33:15,770 --> 00:33:19,730
seeing how it feels and building your confidence along the way,
1108
00:33:19,730 --> 00:33:22,010
like you're gonna fail and that's fine.
1109
00:33:22,040 --> 00:33:24,020
And then just try again.
1110
00:33:24,170 --> 00:33:28,100
That's that's the way that it goes And did not have
1111
00:33:28,100 --> 00:33:34,220
this ill conceived goal of perfection that it's just like,
1112
00:33:34,280 --> 00:33:38,240
I have to have this perfectly curated feed and this perfectly
1113
00:33:38,240 --> 00:33:42,890
curated voice and this perfectly curated all of these things and
1114
00:33:43,070 --> 00:33:45,920
just have to be authentic and just to show up.
1115
00:33:47,090 --> 00:33:48,200
Yeah, absolutely.
1116
00:33:48,320 --> 00:33:49,310
Like you could try.
1117
00:33:49,340 --> 00:33:50,750
So like we're thinking about reels,
1118
00:33:50,750 --> 00:33:52,130
right? Like you could try lip,
1119
00:33:52,190 --> 00:33:52,460
you know,
1120
00:33:52,460 --> 00:33:54,230
like lip dubbing or whatever lip sinking over it.
1121
00:33:54,230 --> 00:33:54,380
You know,
1122
00:33:54,380 --> 00:33:55,820
they have the talking rails and stuff.
1123
00:33:56,090 --> 00:33:57,800
You could try that a million times and if you still
1124
00:33:57,800 --> 00:33:58,400
don't get it right,
1125
00:33:58,400 --> 00:33:59,930
like screw it,
1126
00:33:59,930 --> 00:34:00,680
just post it.
1127
00:34:00,980 --> 00:34:01,790
Like your lip,
1128
00:34:02,090 --> 00:34:03,530
your lips are slightly off.
1129
00:34:03,530 --> 00:34:06,800
Like who cares if you're delivering something that's valuable,
1130
00:34:06,800 --> 00:34:10,460
whether it's maybe educational or a point of connection,
1131
00:34:11,240 --> 00:34:12,350
if it's valuable,
1132
00:34:12,350 --> 00:34:12,920
if it's gonna,
1133
00:34:12,980 --> 00:34:15,140
if it's going to be something that your ideal customer resonates
1134
00:34:15,140 --> 00:34:17,450
with, they're not gonna care that your lips are off by
1135
00:34:17,480 --> 00:34:18,380
a millisecond.
1136
00:34:18,590 --> 00:34:19,100
Right. Right.
1137
00:34:19,100 --> 00:34:19,670
And if they do,
1138
00:34:19,670 --> 00:34:21,110
they weren't going to be your customer anyway,
1139
00:34:21,140 --> 00:34:22,250
because Mr.
1140
00:34:22,310 --> 00:34:23,960
Cranky. Exactly.
1141
00:34:25,400 --> 00:34:26,180
Yes. Yeah.
1142
00:34:26,180 --> 00:34:27,320
I think so many people,
1143
00:34:27,320 --> 00:34:31,430
this could get into a deeper conversation about just mindset and
1144
00:34:31,460 --> 00:34:34,610
judgment. Like there's so many people that are so scared of
1145
00:34:34,610 --> 00:34:37,070
what others are thinking of them,
1146
00:34:37,400 --> 00:34:38,480
but I mean,
1147
00:34:38,480 --> 00:34:39,200
as humans,
1148
00:34:39,200 --> 00:34:41,990
we're all judgment making machines that that's just,
1149
00:34:42,230 --> 00:34:42,890
just what we do,
1150
00:34:42,890 --> 00:34:44,900
even if you're going out and you're like,
1151
00:34:45,320 --> 00:34:45,590
you know,
1152
00:34:45,590 --> 00:34:47,750
you don't consider yourself a judgy person.
1153
00:34:47,750 --> 00:34:50,390
We're still just making judgements all day long.
1154
00:34:50,630 --> 00:34:50,930
You know,
1155
00:34:50,930 --> 00:34:52,550
many of them are very neutral,
1156
00:34:52,820 --> 00:34:56,540
but people get so worried about what others are going to
1157
00:34:56,540 --> 00:34:57,260
think. And yeah,
1158
00:34:57,260 --> 00:34:59,120
some people might not connect with you.
1159
00:34:59,120 --> 00:35:00,350
Like you get on video.
1160
00:35:00,560 --> 00:35:02,410
And I think that's one of the best things about video
1161
00:35:02,420 --> 00:35:05,750
is people would instantly be way more connected with you or
1162
00:35:05,750 --> 00:35:06,410
they might not.
1163
00:35:06,440 --> 00:35:08,270
But the people that aren't,
1164
00:35:08,510 --> 00:35:10,640
we're never going to be your client anyway.
1165
00:35:11,030 --> 00:35:13,790
So it's in a better for them to realize that now.
1166
00:35:13,790 --> 00:35:15,680
And then you keep your feed with all the people that
1167
00:35:15,680 --> 00:35:18,710
actually really love you and really connect with you.
1168
00:35:18,980 --> 00:35:21,110
So there's really nothing to lose.
1169
00:35:21,110 --> 00:35:22,700
I think people have this,
1170
00:35:23,000 --> 00:35:25,490
this unfounded fear of,
1171
00:35:26,000 --> 00:35:28,070
oh, this person is just not going to like me and
1172
00:35:28,070 --> 00:35:30,350
they're going to go out of their way and like trash
1173
00:35:30,350 --> 00:35:32,660
me and cancel me and all of these things.
1174
00:35:32,660 --> 00:35:33,020
And I'm like,
1175
00:35:33,020 --> 00:35:34,850
well now they're probably just going to go to another account.
1176
00:35:37,530 --> 00:35:40,260
Yeah. They're not going to do anything like drastic and crazy
1177
00:35:40,260 --> 00:35:40,770
like that.
1178
00:35:40,770 --> 00:35:42,150
Like, it's really just going to be like,
1179
00:35:42,180 --> 00:35:42,570
oh no,
1180
00:35:42,570 --> 00:35:43,500
this doesn't interest me.
1181
00:35:43,560 --> 00:35:44,760
I'm going to move on kind of thing.
1182
00:35:45,120 --> 00:35:48,810
Yeah. Cause people are definitely way more focused on,
1183
00:35:48,810 --> 00:35:49,740
we think,
1184
00:35:49,770 --> 00:35:51,060
I think this is like the biggest thing.
1185
00:35:51,060 --> 00:35:52,320
My daughter's in middle school.
1186
00:35:52,320 --> 00:35:52,740
And it's like,
1187
00:35:52,740 --> 00:35:55,200
one of those lessons that you learn when you're an adult.
1188
00:35:55,200 --> 00:35:55,530
And you're like,
1189
00:35:55,530 --> 00:35:57,210
man, I wish I realized that when I was in middle
1190
00:35:57,210 --> 00:36:01,650
school is that everybody thinks everyone's focused on them,
1191
00:36:01,680 --> 00:36:02,730
but then you realize,
1192
00:36:02,790 --> 00:36:03,120
oh no,
1193
00:36:03,120 --> 00:36:04,950
everybody's just focused on themselves.
1194
00:36:05,760 --> 00:36:09,840
Totally Have no idea what's going on over here with me.
1195
00:36:10,380 --> 00:36:11,010
Oh, absolutely.
1196
00:36:11,010 --> 00:36:13,800
They really aren't paying as much attention to you as they
1197
00:36:13,800 --> 00:36:15,390
yes. You think they are like,
1198
00:36:15,570 --> 00:36:17,520
I talk a lot about with my clients about,
1199
00:36:17,550 --> 00:36:17,700
you know,
1200
00:36:17,700 --> 00:36:18,090
there'll be like,
1201
00:36:18,120 --> 00:36:20,400
oh, I posted that kind of topic already.
1202
00:36:20,400 --> 00:36:20,730
And I'm like,
1203
00:36:20,970 --> 00:36:21,870
yeah, that's okay.
1204
00:36:21,870 --> 00:36:23,160
You can post about it again.
1205
00:36:23,160 --> 00:36:23,430
And like,
1206
00:36:23,460 --> 00:36:26,160
you're just thinking about a new creative way to post about
1207
00:36:26,160 --> 00:36:27,420
it. You know?
1208
00:36:27,420 --> 00:36:30,390
So if you're giving like five tips to prepare for your
1209
00:36:30,390 --> 00:36:31,920
photography session with me kind of thing,
1210
00:36:32,340 --> 00:36:33,360
you can have that in a,
1211
00:36:33,390 --> 00:36:34,620
like a graphic format.
1212
00:36:34,650 --> 00:36:36,600
You can have that in a reels format.
1213
00:36:36,600 --> 00:36:38,640
Like you can start to think of creative ways to share
1214
00:36:38,640 --> 00:36:41,100
the exact same content because they're not,
1215
00:36:41,460 --> 00:36:44,850
they're not tracking every single post that you've ever posted and
1216
00:36:44,850 --> 00:36:45,300
they're not gonna be like,
1217
00:36:45,330 --> 00:36:46,170
oh my gosh,
1218
00:36:46,200 --> 00:36:47,040
she posted,
1219
00:36:47,640 --> 00:36:49,260
she posted this thing.
1220
00:36:50,590 --> 00:36:51,120
Like, they're not,
1221
00:36:51,120 --> 00:36:52,320
nobody's paying that much attention.
1222
00:36:52,320 --> 00:36:52,830
And again,
1223
00:36:52,830 --> 00:36:53,700
if they are,
1224
00:36:53,970 --> 00:36:55,140
and they're pissed about it,
1225
00:36:55,140 --> 00:36:56,490
then they're not your ideal person.
1226
00:36:57,270 --> 00:36:58,140
Right? Yeah.
1227
00:36:58,170 --> 00:37:00,990
It's actually the third time in the past week that I've
1228
00:37:00,990 --> 00:37:02,820
heard someone say that,
1229
00:37:03,090 --> 00:37:03,540
you know,
1230
00:37:03,540 --> 00:37:07,770
the repurposing of content is okay.
1231
00:37:07,770 --> 00:37:09,750
Cause I think there's this myth that it's like,
1232
00:37:10,110 --> 00:37:12,120
I have to always be creating something new,
1233
00:37:12,510 --> 00:37:15,390
but you can go through and if you share something,
1234
00:37:15,420 --> 00:37:15,720
it's like,
1235
00:37:15,720 --> 00:37:17,760
man, that was really impactful.
1236
00:37:18,030 --> 00:37:18,960
Like make a note,
1237
00:37:19,020 --> 00:37:21,930
you can do the same thing in six months or a
1238
00:37:21,930 --> 00:37:23,040
year. No,
1239
00:37:23,040 --> 00:37:25,470
one's going to remember that you said that before,
1240
00:37:25,470 --> 00:37:28,140
or you can change it up a little bit or half
1241
00:37:28,140 --> 00:37:31,140
of your followers probably even more didn't even see it because
1242
00:37:31,230 --> 00:37:32,760
not everybody sees it in their feed.
1243
00:37:32,760 --> 00:37:33,780
So exactly.
1244
00:37:33,780 --> 00:37:34,230
Don't be,
1245
00:37:34,260 --> 00:37:36,750
don't be afraid to recycle.
1246
00:37:37,080 --> 00:37:38,070
Totally. Yeah.
1247
00:37:38,070 --> 00:37:40,170
Like for the example of like five tips,
1248
00:37:40,170 --> 00:37:41,880
like you can also break that down to,
1249
00:37:41,880 --> 00:37:44,730
like, you can spend one post talking about just one tip
1250
00:37:44,970 --> 00:37:46,380
and then you can talk about the next tip in a
1251
00:37:46,380 --> 00:37:48,420
separate post and like keep going through that.
1252
00:37:48,420 --> 00:37:48,960
So there's,
1253
00:37:49,140 --> 00:37:51,630
there's so much opportunity when it comes to recycling,
1254
00:37:51,630 --> 00:37:54,000
whether you're pulling from past social media,
1255
00:37:54,060 --> 00:37:58,860
past Instagram posts or pulling from like your blog or anything
1256
00:37:58,860 --> 00:37:59,370
else like that,
1257
00:37:59,370 --> 00:38:02,940
like a blog post itself could probably become like 10 to
1258
00:38:02,970 --> 00:38:05,160
15 Instagram posts easily.
1259
00:38:05,510 --> 00:38:06,510
Yes. Yeah.
1260
00:38:06,520 --> 00:38:09,420
So then you can send people back to your site and
1261
00:38:09,420 --> 00:38:11,040
it's all all good there.
1262
00:38:11,040 --> 00:38:11,370
I mean,
1263
00:38:11,370 --> 00:38:12,990
I, I tell people all the time,
1264
00:38:12,990 --> 00:38:13,470
like to,
1265
00:38:13,490 --> 00:38:17,100
to think about what information people need to know before they
1266
00:38:17,100 --> 00:38:17,880
book a session,
1267
00:38:17,910 --> 00:38:18,210
you know,
1268
00:38:18,210 --> 00:38:19,320
obviously the dog behavior,
1269
00:38:19,350 --> 00:38:20,250
the dog on a leash,
1270
00:38:20,460 --> 00:38:23,340
how to choose your pet photographer,
1271
00:38:24,000 --> 00:38:24,450
you know,
1272
00:38:24,480 --> 00:38:27,120
talk about the products that we're going to create together.
1273
00:38:27,870 --> 00:38:29,310
Talk about the process,
1274
00:38:29,490 --> 00:38:29,730
you know,
1275
00:38:29,730 --> 00:38:33,930
all these different pieces that you can sit down and write
1276
00:38:34,870 --> 00:38:36,970
basically like a blog post quote,
1277
00:38:37,270 --> 00:38:38,770
doesn't have to go on a blog.
1278
00:38:38,800 --> 00:38:40,480
But if you write out this article,
1279
00:38:40,690 --> 00:38:42,790
yeah. You can put it on a page of your website.
1280
00:38:43,000 --> 00:38:44,470
You can link to it from,
1281
00:38:44,470 --> 00:38:44,680
you know,
1282
00:38:44,680 --> 00:38:45,790
the front page of,
1283
00:38:45,820 --> 00:38:46,990
Hey, you think your dog doesn't have one,
1284
00:38:46,990 --> 00:38:47,920
it's take click here.
1285
00:38:47,920 --> 00:38:49,270
And then it goes to that article.
1286
00:38:50,260 --> 00:38:52,540
But then you can also take that same thing that you
1287
00:38:52,540 --> 00:38:55,450
wrote added into your email welcome sequence.
1288
00:38:55,630 --> 00:38:57,910
And then you can take out all these little pieces and
1289
00:38:57,910 --> 00:38:58,900
put it on Instagram,
1290
00:38:58,900 --> 00:39:00,040
send them to your site.
1291
00:39:00,610 --> 00:39:01,210
I mean,
1292
00:39:01,390 --> 00:39:03,490
that content can live on forever.
1293
00:39:03,820 --> 00:39:05,860
It's, there's endless opportunities,
1294
00:39:06,250 --> 00:39:08,620
which I think in itself can also be overwhelming.
1295
00:39:08,620 --> 00:39:10,310
But like just when you,
1296
00:39:10,310 --> 00:39:10,510
you know,
1297
00:39:10,510 --> 00:39:11,500
when you sit down and you're like,
1298
00:39:11,530 --> 00:39:13,480
I'm, I'm fresh out of ideas.
1299
00:39:13,810 --> 00:39:14,500
Like, no,
1300
00:39:14,500 --> 00:39:16,840
like just go look at some past posts and see like,
1301
00:39:16,840 --> 00:39:17,530
okay, this,
1302
00:39:17,530 --> 00:39:18,760
I can pull something from this.
1303
00:39:19,450 --> 00:39:19,990
So it doesn't,
1304
00:39:19,990 --> 00:39:20,740
you don't need to think like,
1305
00:39:20,740 --> 00:39:22,850
wow, how do I repurpose this piece of content?
1306
00:39:22,900 --> 00:39:24,070
All of the ways and like,
1307
00:39:24,070 --> 00:39:24,460
feel like,
1308
00:39:24,760 --> 00:39:25,690
am I going to miss something?
1309
00:39:25,960 --> 00:39:26,290
It's like,
1310
00:39:26,290 --> 00:39:27,610
no, if you're feeling just,
1311
00:39:27,610 --> 00:39:29,590
if you're feeling stuck and you can't come up with something,
1312
00:39:29,920 --> 00:39:31,150
go back to old posts,
1313
00:39:31,180 --> 00:39:32,080
go to your blog,
1314
00:39:32,680 --> 00:39:35,650
post, just pull something and repurpose it,
1315
00:39:35,950 --> 00:39:39,640
Share a client testimonial that you got like so many different
1316
00:39:39,640 --> 00:39:40,720
things. Yeah.
1317
00:39:40,840 --> 00:39:41,890
Oh yes.
1318
00:39:42,010 --> 00:39:42,310
All right.
1319
00:39:42,310 --> 00:39:42,790
I love it.
1320
00:39:42,790 --> 00:39:44,530
I love our little real challenge.
1321
00:39:44,590 --> 00:39:47,020
So we've thrown it down.
1322
00:39:47,020 --> 00:39:48,700
Rachel and I have thrown down the challenge.
1323
00:39:48,730 --> 00:39:50,200
We want a real,
1324
00:39:50,770 --> 00:39:53,350
and then I think you should send it to us so
1325
00:39:53,350 --> 00:39:53,620
we can,
1326
00:39:55,300 --> 00:39:56,170
Yeah. Rachel,
1327
00:39:56,170 --> 00:39:57,640
what's your Instagram handle?
1328
00:39:57,880 --> 00:39:58,750
Tell your tails.
1329
00:39:58,750 --> 00:40:01,900
And tails is spelled T a I L S like a
1330
00:40:02,140 --> 00:40:03,040
dog tail.
1331
00:40:03,400 --> 00:40:04,630
Perfect. Perfect.
1332
00:40:04,900 --> 00:40:07,270
And you guys can send it to me at my new
1333
00:40:07,420 --> 00:40:09,280
combined Instagram,
1334
00:40:09,310 --> 00:40:10,540
Nicole Begley official.
1335
00:40:12,250 --> 00:40:12,700
So yeah,
1336
00:40:12,700 --> 00:40:14,380
we would love to see the real list that you guys
1337
00:40:14,380 --> 00:40:15,280
are making out there.
1338
00:40:15,880 --> 00:40:16,300
And again,
1339
00:40:16,300 --> 00:40:16,840
I promise you,
1340
00:40:16,840 --> 00:40:17,800
it's not that hard.
1341
00:40:18,550 --> 00:40:19,240
It just,
1342
00:40:19,270 --> 00:40:21,130
the first time is definitely a learning curve.
1343
00:40:21,250 --> 00:40:22,030
So for sure,
1344
00:40:22,390 --> 00:40:23,440
then thankfully,
1345
00:40:23,440 --> 00:40:26,020
there's a lot of people out there making YouTube videos,
1346
00:40:26,090 --> 00:40:28,900
telling you exactly how to do it so we can follow
1347
00:40:28,900 --> 00:40:33,490
along and just to get that started there for sure.
1348
00:40:34,510 --> 00:40:37,540
Rachel, thank you so much for being here with us.
1349
00:40:37,540 --> 00:40:41,740
Is there anything else you want to say to our people
1350
00:40:41,740 --> 00:40:44,500
or any last words of encouragement before we wrap up?
1351
00:40:45,010 --> 00:40:45,700
Oh, I mean,
1352
00:40:46,480 --> 00:40:46,960
I just,
1353
00:40:46,960 --> 00:40:47,530
you've got this,
1354
00:40:47,530 --> 00:40:48,850
like, this is it's,
1355
00:40:49,480 --> 00:40:53,530
it's only you that's standing in your way and it doesn't,
1356
00:40:53,530 --> 00:40:54,760
again, it doesn't have to be a chore,
1357
00:40:54,790 --> 00:40:57,460
like find a way that to make this fun for yourself
1358
00:40:57,490 --> 00:40:58,540
and you know,
1359
00:40:58,840 --> 00:40:59,800
one post a week,
1360
00:40:59,920 --> 00:41:00,550
if that's all,
1361
00:41:00,700 --> 00:41:01,480
all you can handle,
1362
00:41:01,480 --> 00:41:02,260
that's great.
1363
00:41:02,290 --> 00:41:03,160
That's make it that,
1364
00:41:03,160 --> 00:41:06,670
it's something that you're actually looking forward to as opposed to
1365
00:41:06,670 --> 00:41:07,120
this, like,
1366
00:41:07,150 --> 00:41:08,550
oh, I have to check this off a,
1367
00:41:08,880 --> 00:41:09,460
to do list.
1368
00:41:09,460 --> 00:41:09,760
It's like,
1369
00:41:09,790 --> 00:41:10,450
no, it can,
1370
00:41:10,480 --> 00:41:10,810
it can,
1371
00:41:10,840 --> 00:41:12,550
can I promise you it can be fun.
1372
00:41:13,000 --> 00:41:13,780
Yeah. Yeah,
1373
00:41:13,990 --> 00:41:15,160
absolutely. I love it.
1374
00:41:15,460 --> 00:41:15,700
All right.
1375
00:41:15,700 --> 00:41:18,190
So where can people connect with you online?
1376
00:41:18,190 --> 00:41:19,060
We mentioned Instagram,
1377
00:41:19,060 --> 00:41:19,810
but go ahead and let them,
1378
00:41:19,870 --> 00:41:21,670
let them know where they can find you on the interwebs.
1379
00:41:21,820 --> 00:41:24,340
Yeah. So also I have a website,
1380
00:41:24,370 --> 00:41:26,050
obviously. So tell your tails.com
1381
00:41:26,050 --> 00:41:28,420
again, T a I L S and then yeah,
1382
00:41:28,450 --> 00:41:29,530
Instagram is where I'm hanging out.
1383
00:41:29,530 --> 00:41:31,060
It's my favorite social media platform,
1384
00:41:31,060 --> 00:41:31,480
for sure.
1385
00:41:32,410 --> 00:41:35,990
So you can come check me out there and yeah,
1386
00:41:35,990 --> 00:41:36,560
and I have,
1387
00:41:36,590 --> 00:41:36,800
you know,
1388
00:41:36,800 --> 00:41:39,140
I have some resources on my website,
1389
00:41:39,140 --> 00:41:40,730
like a customer vision board.
1390
00:41:40,830 --> 00:41:42,410
So you can snag that.
1391
00:41:42,410 --> 00:41:42,980
It's like a,
1392
00:41:43,020 --> 00:41:45,230
a little activity that you do to really hone in on
1393
00:41:45,230 --> 00:41:46,460
who your ideal customer is.
1394
00:41:46,550 --> 00:41:47,210
It's like a,
1395
00:41:47,240 --> 00:41:49,970
I create my vision board to just kind of remind myself
1396
00:41:50,060 --> 00:41:51,950
periodically, like who I'm trying to reach.
1397
00:41:52,220 --> 00:41:54,740
And it really helps when you start to put together social
1398
00:41:54,740 --> 00:41:57,620
media content as a little like reminder on your desktop.
1399
00:41:57,620 --> 00:41:58,670
Like, this is my person,
1400
00:41:58,670 --> 00:42:00,470
this is who I'm talking to when I'm creating this.
1401
00:42:00,830 --> 00:42:02,150
Yeah. That's fantastic.
1402
00:42:02,180 --> 00:42:02,810
So important.
1403
00:42:02,810 --> 00:42:04,610
I feel like if you have that individual person,
1404
00:42:04,610 --> 00:42:05,840
that's a lot easier to,
1405
00:42:06,440 --> 00:42:09,860
to rank as if you're writing to one person directly.
1406
00:42:10,130 --> 00:42:10,970
Yes, exactly.
1407
00:42:10,970 --> 00:42:11,540
Like a friend.
1408
00:42:11,900 --> 00:42:12,800
Yep. For sure.
1409
00:42:13,370 --> 00:42:13,940
Awesome. Well,
1410
00:42:13,940 --> 00:42:15,440
Rachel, this has been so fun.
1411
00:42:15,440 --> 00:42:18,470
I really enjoyed our conversation and thanks so much for taking
1412
00:42:18,470 --> 00:42:20,210
the time to hang out over here on here,
1413
00:42:20,220 --> 00:42:21,050
the dog podcast.
1414
00:42:21,560 --> 00:42:22,220
And we'll,
1415
00:42:22,220 --> 00:42:23,300
we'll talk to you soon.
1416
00:42:23,840 --> 00:42:25,160
Thank you so much for having me.
1417
00:42:25,490 --> 00:42:26,090
You're welcome.
1418
00:42:26,090 --> 00:42:26,690
Thanks again.
1419
00:42:27,050 --> 00:42:27,740
Alright, bye everyone.
1420
00:42:27,740 --> 00:42:28,580
We'll see you next week.
1421
00:42:29,300 --> 00:42:31,490
Thanks for listening to the hair of the dog podcast.
1422
00:42:31,520 --> 00:42:33,860
This was episode number 1 42.
1423
00:42:33,860 --> 00:42:35,870
If you want to check out the show notes for access
1424
00:42:35,870 --> 00:42:37,550
to any of the resources that we've mentioned,
1425
00:42:37,670 --> 00:42:42,350
simply go to www.hairofthedogacademy.com/
1426
00:42:42,350 --> 00:42:45,290
1 4 2.
1427
00:42:45,290 --> 00:42:49,040
Thanks for listening to this episode of hair of the dog
1428
00:42:49,040 --> 00:42:50,690
podcast. If you enjoyed this show,
1429
00:42:50,690 --> 00:42:52,520
please take a minute to leave a review.
1430
00:42:52,520 --> 00:42:53,840
And while you're there,
1431
00:42:53,840 --> 00:42:55,040
don't forget to subscribe.
1432
00:42:55,040 --> 00:42:58,850
So you don't miss our upcoming episodes on last thing,
1433
00:42:58,850 --> 00:43:01,880
if you are ready to dive into more resources,
1434
00:43:01,880 --> 00:43:06,830
head over to our website@wwwdothairofthedogacademy.com.
1435
00:43:07,160 --> 00:43:10,370
Thanks for being a part of this pet photography community.