081 - Dialing in your brand is the second step in this 6-part series on the pillars of your business. It's a fun step, too—enjoyable enough that pet photographers get hung up here, swimming in a sea of font choices and logo ideas, without actually moving things forward.
This week you'll hear about what you need, when to say good enough and move on, and why you should always include the eggs!
What To Listen For:
For a handy reference and to keep yourself accountable, print this FREE branding checklist and post it near your desk. Then—and this part’s really important—start checking things off!!
Resources From This Episode:
JOIN THE PARTY:
081 - Dialing in your brand is the second step in this 6-part series on the pillars of your business. It's a fun step, too—enjoyable enough that pet photographers get hung up here, swimming in a sea of font choices and logo ideas, without actually moving things forward.
This week you'll hear about what you need, when to say good enough and move on, and why you should always include the eggs!
What To Listen For:
For a handy reference and to keep yourself accountable, print this FREE branding checklist and post it near your desk. Then—and this part’s really important—start checking things off!!
Resources From This Episode:
JOIN THE PARTY:
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Welcome to the hair of the dog podcast.
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I'm Nicole Begley.
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And this week we are diving into business pillar.
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Number two,
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all about our branding.
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If you didn't join us last week for business pillar one,
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our legal and admin pillar jumped back and listen to episode
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number 79,
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and then come back and join us here for episode 81.
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All right,
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welcome to the podcast.
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Stay tuned.
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Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Hey everybody,
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Nicole here.
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Welcome back to the podcast.
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I'm so excited to be going through these business pillars with
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you. It's just really,
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what I love most about business is building businesses and what
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makes businesses work.
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And these pillars are a lot like if you were trying
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to make some brownies and maybe left off one of the
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ingredients, actually I've done this before.
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This was back many,
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many years ago when I was a teenager before I could
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drive and I was home for the afternoon,
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maybe it wasn't the summer.
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I was kind of bored.
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And I said,
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I'm going to bake.
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And so I wanted to make some brownies and I started
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to mix everything together only to find out we were out
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of eggs.
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And I thought,
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how important can an egg be?
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It's just one egg.
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Yeah, turns out if you don't add an egg to your
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brownies, they never actually cook.
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And then it just becomes warm better after you cook it
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for 30 minutes.
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So working on your business without all of these pillars in
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place is kind of like trying to make those brownies without
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the egg.
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And you're not going to get the result that you desire
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because all of these pillars,
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all of these ingredients are really very,
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very critical for building a business that works and a business
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is sustainable and profitable.
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So if you didn't listen to last week,
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business pillar,
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number one,
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legal and admin,
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that is like your foundation.
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That is your basement or your crawl space,
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your foundation of your house.
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So important.
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You can't build your house on something without having a good
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solid foundation.
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So make sure you listen to that.
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Episode is episode number 79,
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and we talk all about what things you need to consider.
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One of the biggest mistakes that I made when starting my
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business. And I'm just kind of a list of what you
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need to do.
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We also have a checklist for that pillar and this pillar
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on our show notes.
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So just jump over to our show notes page.
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This one is hair of the dog academy.com/eight
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one. And you can find that checklist download there.
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All right.
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Are you ready to dive in?
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Are you ready to jump into this branding pillar?
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Okay, let's do that.
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Number one.
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The first thing we need to do is to know our
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why. Oh my gosh.
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You guys,
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I can hear you say,
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Nicole, I've heard this before.
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It's so hard.
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I know,
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I know it's hard,
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but it's really,
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really, really important.
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And spoiler alert your why is not because you love dots.
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That's every photographer has that.
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Same. Why your,
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why is something that makes you stand apart from the other
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pet photographers in your market and in the industry?
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So that's what we want to drill down to one of
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the ways that you can start to figure out why you
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do what you do or why you have this photography business
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is to ask yourself,
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what would I bring to the world?
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If I were to serve 10,000
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pet photography clients,
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what would change in my market?
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What would change in the world?
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Serving that many clients,
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what would be kind of the profound ripple effect that starts
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to get you a little bit closer to your why?
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So that's one way we can start to dive into that.
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Another way we can start to dive into that is why
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do we have our business?
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And then maybe it's to capture dog images.
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Well, why do we want to capture dog images?
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Because dogs are important to me.
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Why are dogs important to you?
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Because I had them growing up.
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Why were they important to you growing up?
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Well, because I was home alone a lot and they kept
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me company.
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So you start just digging down these different levels of why,
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and truly when you get to about six or seven,
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that's when you start to get to those really true fundamental
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reasons of why you do what you do.
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Now, this is not easy work.
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And often you kind of need to work with someone to
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help you pull it out because it's hard work.
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So our is like,
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well, well stop conserve that energy because this is really hard.
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And I need to conserve my energy.
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Should a bear show up here on my back porch later
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today. So then we just move on to other things that's
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called procrastination.
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So yeah,
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trying to figure out why.
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And here's another thing too.
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I see a lot of photographers sometimes get stuck where they
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need to figure out their why,
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but they're having trouble with it.
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And they're like,
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well, forget it.
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I just can't move forward until I find my why.
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Well, that's not the case either you can move forward.
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If you don't have your,
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why ask yourself to like start to give us some thought
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and keep coming back to this question and keep asking yourself
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why, you know why that I do this?
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Why am I doing this?
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Why do I love it?
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Why does this fuel me?
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Look for those answers.
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And eventually you'll find it.
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I mean,
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I've been in business for over 10 years now and you
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guys have heard on the podcast on another episode that I
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just found my true why,
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and it's not even photography related.
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My true.
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Why is bridging the gap?
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It's two things it's educating all of you guys and raising
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the whole pet photography industry and the craft and the business
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and helping pop photographers make more money in their business and
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lead the lives that they want to live.
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And then the other aspect of my,
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why that I just found out this past,
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this past winter,
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I really,
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my purpose,
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my life's purpose,
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my main Y is to connect the animal loving pet photographer
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world and the wildlife conservation world through the hair of the
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dog conservation fund.
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And that was just lighting me up,
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just completely lighting me up.
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And I'm just so very excited for what's in store there.
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So knowing your why is a journey,
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it's just something that we should continue checking in on so
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that we can keep working on that journey.
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And one place you can go if you haven't already,
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you've probably heard of it,
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but Simon Sinek has a great Ted talk about the power
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of why.
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So it's like 10 minutes,
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pause this,
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go, watch it,
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come back.
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And I'll be here waiting for you if you haven't watched
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that before.
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All right.
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The next piece of our branding that we need to look
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at is what's our brand intention.
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Well, what the heck does that mean?
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That is simply how do you want clients to remember you
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in the experience and what do you want them to say
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about you?
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So it's really kind of the word of mouth marketing that
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clients are saying about you.
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So that's your brand intention.
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Do you want them to say it was fun?
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And we created these like over the top,
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you know,
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fun, bold,
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modern images,
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or do you want them to say it was luxurious or,
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you know,
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just, what do you want them to say about the experience
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you want to say?
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You know,
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oh my gosh,
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I have these images that were created or captured a relationship
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that, you know,
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I knew that I had,
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but to see it in images just takes my breath away.
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Like those are the kinds of things to think about your
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brand intention.
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Because once you figure that out,
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it starts to kind of have all the other brand new
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pieces fall into place underneath that.
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So that's kind of the big umbrella over the rest of
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your branding.
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And then we need to look at who is our target
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client. You've all heard of target clients.
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You've heard of demographics,
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but what's even more important are their psychographics.
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So those are things like what they love to do,
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where they spend their time,
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what their values are.
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What's most important to them,
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things like that.
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Those are the pieces kind of the emotional aspects of our
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target client that will help clue us in to how to
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market to them,
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how to attract them.
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What's important to them and how to help them see the
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value in what we do.
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And I know again,
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a lot of you guys are like,
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oh my gosh,
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first you start with the why.
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And now you talk about the target client and I've heard
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this a gazillion times,
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Nicole. All right.
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All right.
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I hear you.
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I hear you that you've heard of the billion times,
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but have you done it?
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Have you sat down and figured out your why?
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And have you sat down and created a target client?
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Do you know who this person is?
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Not just their name and age and income level and zip
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code, but actually what they think about when they wake up
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in the morning,
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what they worry about and what they think about in regards
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to their dog and what they are doing with their dog
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on the weekends and what they hope to do in their
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life and with their summer and things like that.
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So like really drilling down to the essence of who that
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target client is such an important exercise to do.
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Now, if any of you are listening and you're in the
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academy or you're in our elevate program,
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we have lots of resources in there to help you figure
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out who that target client is when their demographics,
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demographics, their psychographics and all of those things.
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So definitely check out those resources.
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If you are a member of one of those two programs,
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all right,
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next up,
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we need a logo.
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00:09:51,050 --> 00:09:51,590
All right,
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logo. I feel like this is one of them.
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Those pieces that causes so many photographers to spend months preparing
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their photography business,
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getting stuck on a logo and a business card.
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I've got some hard truth for you.
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Your logo doesn't matter.
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Nobody really cares a business card.
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Also, it doesn't really matter.
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Are you actually going to be handing that out to people
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and talking to them because that's the most important piece of
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that business card,
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the design of it.
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Okay. It needs to be kind of a minimum viable design,
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kind of the same thing as our images.
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You know,
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people always ask,
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what am I ready to start photographing and earning money or
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charging. And really for me,
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I believe that as long as you can start to create
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consistently sellable images.
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So consistently technically correct images,
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you're good to go.
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You're ready.
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Is it in focus?
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Is it have proper white balance?
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Is the exposure correct.
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Okay. Those,
298
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and do you have a little bit of an expression engagement
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with your subject?
300
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Those are the four ingredients that yes,
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go ahead,
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go forth and sell,
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create your business.
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Of course,
305
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we want to always be a crew,
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improving our craft and making it better and bringing it up
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to a level that you know,
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00:11:15,020 --> 00:11:19,130
is unique and our own and our own style and all
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of those things that takes time.
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So we're always working on that same thing with our branding
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and our designs and our,
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00:11:26,870 --> 00:11:28,520
our marketing materials.
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There's a minimum viable design template that we just want to
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make sure that it's kind of following the basic design rules
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is easy to read the colors,
316
00:11:37,580 --> 00:11:38,480
kind of go together.
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The fonts are,
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you know,
319
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something that is again,
320
00:11:42,530 --> 00:11:43,280
easy to read,
321
00:11:43,280 --> 00:11:44,030
but also,
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you know,
323
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pleasing on the eye.
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Now, there are so many resources out there,
325
00:11:49,910 --> 00:11:51,890
guys, this should not get hung up on.
326
00:11:52,070 --> 00:11:54,670
Of course she didn't go off and hire a graphic designer
327
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and to create a whole branding palette for you to create
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your logo,
329
00:11:58,930 --> 00:11:59,470
your fonts,
330
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your colors,
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your design,
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00:12:01,510 --> 00:12:02,800
your design elements,
333
00:12:02,950 --> 00:12:03,820
some papers,
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things like that.
335
00:12:04,480 --> 00:12:07,150
All of that stuff you can create or hire a designer
336
00:12:07,150 --> 00:12:11,320
and to lay out custom templates and marketing pieces.
337
00:12:11,860 --> 00:12:13,960
And that's great if you have the budget to do that,
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that is great.
339
00:12:14,590 --> 00:12:16,630
I think designer is worth their weight in gold.
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However, many of us,
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00:12:18,070 --> 00:12:19,150
when we're starting out,
342
00:12:19,180 --> 00:12:22,720
don't have the funds to spend multiple thousands of dollars on
343
00:12:22,720 --> 00:12:23,410
a designer.
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00:12:23,590 --> 00:12:28,300
So I believe it's more important just to get something basic
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00:12:28,510 --> 00:12:32,170
done. And then once you have been in business for a
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few years,
347
00:12:33,040 --> 00:12:35,620
you have your style a bit more locked in.
348
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So you know what your experience is like,
349
00:12:37,540 --> 00:12:39,580
you know what style your image is like,
350
00:12:39,910 --> 00:12:44,470
then, then you can invest in a designer to elevate your
351
00:12:44,470 --> 00:12:45,460
whole brand,
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that all of that branding stuff to elevate it up quite
353
00:12:48,550 --> 00:12:48,880
a bit.
354
00:12:49,270 --> 00:12:52,030
When you have a little bit more information and you have
355
00:12:52,030 --> 00:12:53,590
more of a budget to invest in that.
356
00:12:53,860 --> 00:12:55,630
So if you need that logo,
357
00:12:55,960 --> 00:12:58,630
it can be something as simple as a text logo.
358
00:12:58,990 --> 00:13:00,730
Oh, but I don't know what fonts look good.
359
00:13:00,730 --> 00:13:01,540
No worries.
360
00:13:01,870 --> 00:13:03,190
Go to creative market,
361
00:13:03,520 --> 00:13:04,990
creative market.com,
362
00:13:05,080 --> 00:13:05,860
check it out.
363
00:13:05,920 --> 00:13:07,660
Find a quick logo.
364
00:13:07,930 --> 00:13:12,040
You can just generate a logo right there to use for
365
00:13:12,040 --> 00:13:12,700
your business.
366
00:13:13,060 --> 00:13:13,810
So easy,
367
00:13:13,990 --> 00:13:15,400
simple font only.
368
00:13:15,400 --> 00:13:18,250
You don't need all of the bells and whistles because no
369
00:13:18,250 --> 00:13:22,510
one ever hires a photographer because their logo was awesome.
370
00:13:23,260 --> 00:13:24,010
They just don't.
371
00:13:24,040 --> 00:13:25,150
They look at your work.
372
00:13:25,180 --> 00:13:26,350
They look at the experience.
373
00:13:26,500 --> 00:13:28,150
They look at the value you're providing,
374
00:13:28,420 --> 00:13:29,590
not on your logo.
375
00:13:29,650 --> 00:13:31,990
So just go to crave and market and grab one.
376
00:13:32,110 --> 00:13:33,700
And next step is your brand colors.
377
00:13:34,180 --> 00:13:36,640
Also, you don't need to spend a whole bunch of time
378
00:13:36,670 --> 00:13:37,600
thinking about this,
379
00:13:37,600 --> 00:13:40,930
go head to Pinterest and start Googling color palettes,
380
00:13:40,990 --> 00:13:43,240
but for color palettes that you find in nature,
381
00:13:43,510 --> 00:13:45,010
making sure those color palettes,
382
00:13:45,010 --> 00:13:47,710
that you're attracted to look good with the images that you're
383
00:13:47,710 --> 00:13:52,810
creating. If you're creating really beautiful backlit images that are really,
384
00:13:52,810 --> 00:13:53,740
really warm,
385
00:13:53,980 --> 00:13:57,490
you're probably not going to want like gray and like ice
386
00:13:57,490 --> 00:14:00,550
blue is your color palette because those are really cool colors.
387
00:14:00,550 --> 00:14:02,620
So you just want to make sure your,
388
00:14:02,940 --> 00:14:07,480
your images look good with the colors that you're choosing,
389
00:14:07,750 --> 00:14:08,710
what you can do,
390
00:14:08,770 --> 00:14:09,190
you know,
391
00:14:09,280 --> 00:14:10,090
really with your eye,
392
00:14:10,090 --> 00:14:13,030
if you're not sure posted in our hair of the dog
393
00:14:13,060 --> 00:14:16,300
podcast community and ask if that kind of goes together,
394
00:14:16,330 --> 00:14:17,260
if you need kind of a,
395
00:14:17,260 --> 00:14:19,600
another opinion from other people,
396
00:14:19,720 --> 00:14:21,040
but just look in Pinterest,
397
00:14:21,100 --> 00:14:22,270
look at different colors.
398
00:14:22,300 --> 00:14:23,830
There's a pretty cool website.
399
00:14:23,830 --> 00:14:26,560
It's just who cool lores.
400
00:14:28,210 --> 00:14:29,860
I don't know how you actually pronounce it.
401
00:14:30,250 --> 00:14:38,350
It's HTTPS colon two slashes and then C O O L
402
00:14:38,410 --> 00:14:40,330
O R s.ceo.
403
00:14:40,600 --> 00:14:44,950
So colors with two O's in the first section C O
404
00:14:44,950 --> 00:14:47,470
O L O R s.ceo.
405
00:14:47,560 --> 00:14:51,500
And there you can search popular color collections or can put
406
00:14:51,500 --> 00:14:54,260
in a specific color to find complimentary options.
407
00:14:54,320 --> 00:14:57,080
So it's a pretty cool free tool out there.
408
00:14:57,290 --> 00:14:57,980
One pro tip,
409
00:14:57,980 --> 00:15:00,530
you might want to keep in mind is to make sure
410
00:15:00,530 --> 00:15:03,020
you have some neutral colors in your palette so that your
411
00:15:03,020 --> 00:15:04,790
images can take center stage,
412
00:15:05,090 --> 00:15:07,970
because if all of your colors are really bright and bold,
413
00:15:08,060 --> 00:15:11,210
well, it can be pretty overpowering when people are trying to
414
00:15:11,210 --> 00:15:12,710
look at your images as well.
415
00:15:12,740 --> 00:15:13,930
Okay. We're moving on,
416
00:15:13,930 --> 00:15:19,120
but I just realized something and I'm sorry everybody,
417
00:15:19,180 --> 00:15:22,780
because when I started this recording,
418
00:15:22,810 --> 00:15:26,470
I almost always have my microphone plugged in,
419
00:15:26,890 --> 00:15:28,780
but today I didn't.
420
00:15:29,020 --> 00:15:32,350
So I'm sorry for the sound quality at the first half
421
00:15:32,380 --> 00:15:33,610
of this podcast,
422
00:15:33,700 --> 00:15:35,410
but the content was really good.
423
00:15:35,410 --> 00:15:37,090
So I'm going to leave it and yeah,
424
00:15:37,120 --> 00:15:40,780
hopefully you guys can forgive me and move on and now
425
00:15:40,780 --> 00:15:44,050
enjoy this better quality sound.
426
00:15:44,320 --> 00:15:44,560
All right.
427
00:15:44,560 --> 00:15:47,140
We're moving on after our brand colors,
428
00:15:47,200 --> 00:15:49,690
next up are brand fonts.
429
00:15:49,960 --> 00:15:52,390
Now, if you are like me,
430
00:15:52,480 --> 00:15:54,880
you look at brand fonts and you're just like,
431
00:15:54,910 --> 00:15:57,010
oh my gosh.
432
00:15:57,130 --> 00:15:58,330
So crazy.
433
00:15:58,540 --> 00:16:01,960
Trying to figure out your brand fonts is just completely overwhelming
434
00:16:01,960 --> 00:16:03,610
because there's 8,000
435
00:16:03,610 --> 00:16:05,020
different kinds of available.
436
00:16:05,140 --> 00:16:07,510
And when I was starting,
437
00:16:07,540 --> 00:16:08,170
I used,
438
00:16:08,200 --> 00:16:08,560
oh gosh,
439
00:16:08,590 --> 00:16:12,040
I forget like papyruses maybe or something like one of the
440
00:16:12,040 --> 00:16:15,700
most basic free fonts that came with all of the programs,
441
00:16:15,700 --> 00:16:19,120
because I didn't even know that you could go out and
442
00:16:19,120 --> 00:16:23,740
actually download fonts that are unique and custom and different.
443
00:16:23,770 --> 00:16:26,050
So I thought that really the fonts that I had to
444
00:16:26,050 --> 00:16:26,800
choose from,
445
00:16:26,800 --> 00:16:30,370
or just those ones that came standard in word or all
446
00:16:30,370 --> 00:16:31,780
of those other programs,
447
00:16:31,840 --> 00:16:36,100
I had no idea that this whole world of fonts existed.
448
00:16:36,310 --> 00:16:38,980
So how many fonts do you need to have for a
449
00:16:38,980 --> 00:16:39,850
brand? Well,
450
00:16:39,910 --> 00:16:42,490
a brand should have three main fonts.
451
00:16:42,490 --> 00:16:44,020
You should have a headline font,
452
00:16:44,140 --> 00:16:47,440
a sub-headline font and a body text font.
453
00:16:47,500 --> 00:16:49,600
So those are kind of the three ones.
454
00:16:49,600 --> 00:16:52,840
The body text font should be something non Saraf.
455
00:16:52,870 --> 00:16:55,660
So Sara fonts are the ones that have like the little
456
00:16:55,660 --> 00:16:58,570
edges and non Sara fonts are the ones that are really
457
00:16:58,570 --> 00:17:01,330
smooth that don't have any of those extra edges.
458
00:17:01,360 --> 00:17:04,570
So your body tech should be a non Serra font,
459
00:17:04,690 --> 00:17:05,380
just really,
460
00:17:05,380 --> 00:17:07,480
really basic and easy to read.
461
00:17:07,570 --> 00:17:10,570
And then you can have a headline font and a sub-headline
462
00:17:10,570 --> 00:17:12,610
font. One of those can be Seriff.
463
00:17:12,610 --> 00:17:15,160
One could be non Sarah for one could be script.
464
00:17:15,190 --> 00:17:19,720
So you just want to make sure that whatever you choose
465
00:17:19,840 --> 00:17:23,200
that they're readable and that they'd go together.
466
00:17:23,470 --> 00:17:27,340
There's a website called font pair.com,
467
00:17:27,430 --> 00:17:31,330
F O N T P a I r.co.
468
00:17:31,390 --> 00:17:36,250
And it gives you some different pairings of fonts that go
469
00:17:36,250 --> 00:17:38,620
together. You can also look for that again on Pinterest.
470
00:17:38,620 --> 00:17:40,900
There's lots of font pairs on Pinterest.
471
00:17:40,960 --> 00:17:43,060
And if you see a font that you really like,
472
00:17:43,120 --> 00:17:47,350
you can go to my fonts.com/what
473
00:17:47,410 --> 00:17:50,040
the font with another slash,
474
00:17:50,100 --> 00:17:54,450
and it will help you identify that particular font.
475
00:17:54,660 --> 00:17:58,560
Now, a ward of warning when you're choosing fonts,
476
00:17:58,560 --> 00:18:02,280
make sure that you read the licensing because often we do
477
00:18:02,280 --> 00:18:04,650
need to pay for a commercial license.
478
00:18:04,680 --> 00:18:06,240
Now, this usually isn't very much,
479
00:18:06,240 --> 00:18:08,970
if you're on creative market might be $30.
480
00:18:09,030 --> 00:18:10,680
So it's a small price to pay,
481
00:18:10,680 --> 00:18:13,500
but we should really make sure we look into that to
482
00:18:13,500 --> 00:18:18,900
make sure that we are having proper licensing for the fonts
483
00:18:18,930 --> 00:18:20,220
that we are using.
484
00:18:20,400 --> 00:18:20,910
All right,
485
00:18:20,970 --> 00:18:23,190
next up brand enhancements.
486
00:18:23,220 --> 00:18:27,810
These are things like papers or backgrounds or doodles or arrows
487
00:18:27,840 --> 00:18:28,830
or stars,
488
00:18:28,890 --> 00:18:31,140
all sorts of different things.
489
00:18:31,140 --> 00:18:33,600
So you could find a lot of those on creative market,
490
00:18:33,600 --> 00:18:35,160
just search for paper,
491
00:18:35,160 --> 00:18:37,740
texture, or search for photography,
492
00:18:37,740 --> 00:18:41,550
doodles, or star doodles or anything like that.
493
00:18:41,550 --> 00:18:43,290
And doodles are not the dog breed.
494
00:18:43,290 --> 00:18:44,640
That's not what I'm talking about.
495
00:18:45,240 --> 00:18:47,760
It's just a term for like hand drawn,
496
00:18:47,790 --> 00:18:50,550
really embellishments for your brand.
497
00:18:50,560 --> 00:18:52,140
So word of warning,
498
00:18:52,200 --> 00:18:53,280
don't go crazy here.
499
00:18:53,280 --> 00:18:54,210
Less is more.
500
00:18:54,240 --> 00:18:56,880
So just have a couple of the kind of go with
501
00:18:56,910 --> 00:18:57,690
the branding,
502
00:18:57,690 --> 00:18:59,310
feel that you want.
503
00:18:59,940 --> 00:19:02,460
So you can just kind of elevate things,
504
00:19:02,460 --> 00:19:04,860
but you don't want it to look like,
505
00:19:04,860 --> 00:19:05,190
you know,
506
00:19:05,190 --> 00:19:06,660
and nineties scrapbook,
507
00:19:06,690 --> 00:19:07,230
all right,
508
00:19:07,350 --> 00:19:08,430
next up last,
509
00:19:08,430 --> 00:19:10,830
but not least make sure you're going to use those brand
510
00:19:10,830 --> 00:19:14,160
guidelines across all of your different collateral.
511
00:19:14,190 --> 00:19:15,600
Now, if you're again,
512
00:19:15,600 --> 00:19:18,390
an academy member in our marketing templates,
513
00:19:18,390 --> 00:19:20,250
we do have a branding guideline,
514
00:19:20,280 --> 00:19:22,230
PSD files that you can download.
515
00:19:22,290 --> 00:19:23,520
You can plop in your colors.
516
00:19:23,520 --> 00:19:24,600
You can put in your fonts,
517
00:19:24,600 --> 00:19:25,950
you can put in your logo,
518
00:19:26,040 --> 00:19:28,350
you can put in your brand enhancements,
519
00:19:28,380 --> 00:19:29,040
things like that.
520
00:19:29,040 --> 00:19:31,350
So you have everything on one sheet that you can hang
521
00:19:31,350 --> 00:19:33,840
in your office to make sure that you stay on brand
522
00:19:33,840 --> 00:19:35,070
when you're creating things.
523
00:19:35,100 --> 00:19:37,290
And if you're ever working with somebody helping you on your
524
00:19:37,290 --> 00:19:40,020
website or creating marketing materials for you,
525
00:19:40,020 --> 00:19:43,020
you can just send that to them and they know what
526
00:19:43,020 --> 00:19:44,280
your brand guidelines are.
527
00:19:44,280 --> 00:19:45,180
So that's a really,
528
00:19:45,180 --> 00:19:47,220
really helpful tool to have,
529
00:19:47,280 --> 00:19:51,180
to be able to stick within the proper guidelines for your
530
00:19:51,180 --> 00:19:53,400
branding. So there you have it.
531
00:19:53,460 --> 00:19:56,730
Those are our branding tips for pillar.
532
00:19:56,730 --> 00:20:00,990
Number two for our branding pillar.
533
00:20:01,250 --> 00:20:04,710
Again, if you want to jump on over to hair of
534
00:20:04,710 --> 00:20:08,280
the dog academy.com/eight
535
00:20:08,310 --> 00:20:13,140
one, you can find the downloads for this pillar.
536
00:20:13,140 --> 00:20:14,610
So you can just have that little checklist,
537
00:20:14,640 --> 00:20:15,390
check it off.
538
00:20:15,450 --> 00:20:16,260
And yeah,
539
00:20:16,260 --> 00:20:18,060
and if you're in the academy or elevate,
540
00:20:18,060 --> 00:20:21,570
we have lots of extra additional resources for you in there.
541
00:20:21,660 --> 00:20:22,950
If you'd like to get on the wait list for the
542
00:20:22,950 --> 00:20:23,460
next time,
543
00:20:23,490 --> 00:20:24,840
our academy doors open,
544
00:20:24,870 --> 00:20:30,660
just head on over to www.hairofthedogacademy.com/academy.
545
00:20:30,840 --> 00:20:31,950
And that's it.
546
00:20:32,010 --> 00:20:34,290
Next week we are back with business pillar.
547
00:20:34,290 --> 00:20:35,130
Number three,
548
00:20:35,220 --> 00:20:38,640
we are going to be talking all about your website.
549
00:20:38,730 --> 00:20:39,630
It's going to be a good one.
550
00:20:39,660 --> 00:20:40,430
I can't wait.
551
00:20:40,590 --> 00:20:41,430
See you next week.
552
00:20:42,240 --> 00:20:44,430
If you enjoy this podcast episode,
553
00:20:44,430 --> 00:20:47,830
go ahead and take a screenshot of this episode on your
554
00:20:47,830 --> 00:20:51,280
phone and posted up there on your Instagram stories and be
555
00:20:51,280 --> 00:20:54,610
sure to tag us at hair of the dog academy.
556
00:20:54,730 --> 00:20:58,270
And we would just love to see how you're listening and
557
00:20:58,270 --> 00:20:59,410
a full disclosure.
558
00:20:59,530 --> 00:21:02,950
Sometimes we just like to give away a little pet photographer,
559
00:21:02,950 --> 00:21:06,790
swag in the form of hair of the dog t-shirts and
560
00:21:06,790 --> 00:21:09,370
sweatshirts. So what are you waiting for?
561
00:21:09,400 --> 00:21:12,520
Go ahead and share that screenshot of this episode.
562
00:21:12,790 --> 00:21:14,620
And don't forget to tag us at Hare,
563
00:21:14,620 --> 00:21:15,460
the dog academy.
564
00:21:15,670 --> 00:21:16,690
And while you're there,
565
00:21:16,750 --> 00:21:19,000
maybe you want to jump on over to our account and
566
00:21:19,000 --> 00:21:21,970
see what we're up to on the gram would love to
567
00:21:21,970 --> 00:21:22,780
connect with you.
568
00:21:23,350 --> 00:21:25,480
Thanks for listening to the hair of the dog podcast.
569
00:21:25,510 --> 00:21:27,370
If you want to check out the show notes for access
570
00:21:27,370 --> 00:21:29,530
to any of the links that we shared in this episode,
571
00:21:29,800 --> 00:21:32,110
as well as any additional related resources,
572
00:21:32,290 --> 00:21:37,210
simply go to www.hairofthedogacademy.com/
573
00:21:37,240 --> 00:21:38,950
81. Once again,
574
00:21:38,980 --> 00:21:41,050
that's hair of the dog academy.com.
575
00:21:41,320 --> 00:21:42,040
The number eight,
576
00:21:42,190 --> 00:21:42,760
the number one,
577
00:21:43,710 --> 00:21:46,680
Thanks for listening to this episode of hair of the dog
578
00:21:46,710 --> 00:21:49,080
podcast. If you enjoyed this show,
579
00:21:49,200 --> 00:21:50,910
please take a minute to leave a review.
580
00:21:51,120 --> 00:21:52,020
And while you're there,
581
00:21:52,110 --> 00:21:53,520
don't forget to subscribe.
582
00:21:53,550 --> 00:21:55,800
So you don't miss our upcoming episodes.
583
00:21:56,310 --> 00:21:57,000
One last thing,
584
00:21:57,420 --> 00:22:00,090
if you are ready to dive into more resources,
585
00:22:00,360 --> 00:22:05,760
head over to our website@wwwdothairofthedogacademy.com.
586
00:22:06,090 --> 00:22:09,300
Thanks for being a part of this pet photography community.