083 - This week we're diving into the third business pillar: your website. It's your virtual storefront and yes, you need to have one if you're open for business!
It doesn't need to be flash bang whiz fancy (and probably shouldn't be), but it does need to follow some best practices. In this episode, I'll walk you through what those are.
What To Listen For:
And to help as you assess your site, download and print this super-handy website audit checklist.
Resources From This Episode:
JOIN THE PARTY:
083 - This week we're diving into the third business pillar: your website. It's your virtual storefront and yes, you need to have one if you're open for business!
It doesn't need to be flash bang whiz fancy (and probably shouldn't be), but it does need to follow some best practices. In this episode, I'll walk you through what those are.
What To Listen For:
And to help as you assess your site, download and print this super-handy website audit checklist.
Resources From This Episode:
JOIN THE PARTY:
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Welcome to the hair of the dog podcast.
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I'm Nicole Begley.
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And today we're diving into business pillar.
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Number three.
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Now, if you've been listening to the podcast for the past
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couple of weeks,
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we started off with episode number 79 with the business pillar,
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one legal and admin business pillar.
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Number two is an episode 81,
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which is branding.
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And today we're doing our virtual storefront all about the website.
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This is a can't miss episode,
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whether you're new in business,
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getting started with your business or have been in business for
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years. Our website is an absolutely critical piece of our business,
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and we're going through our checklist to make sure that you
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can do your website audit right here on the podcast.
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Stay tuned.
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Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Welcome back.
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I hear the dog podcast,
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everybody. I'm Nicole Begley,
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and I am so excited that you're joining me yet again
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for another one of our business pillar series today,
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it's business pillar.
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Number three,
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we're talking all about the website.
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Now, if you're driving,
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you're out walking the dog and you want to download this
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checklist, just head on over to hair of the dog academy.com/eight
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three, just www.hair.
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The dog academy.com/the
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number eight and three.
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And you will be able to download this website audit checklist
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that we are going to go through.
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Now, our website,
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you guys are absolutely critical,
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and this is one of the most important pieces of our
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business. Whether you're building your business,
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you just you've been in business for a little bit or
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years. It doesn't matter.
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The website is our main storefront.
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It is where every single client goes before.
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They're going to work with us.
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Even if they are a client that was referred to us,
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they are still going to want to go check out our
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website before they decide to work with us.
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So it is absolutely critical that we have this website looking
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good and ready for people to join us or work with
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us. All right.
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So what does that actually look like with our websites while
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we're going to be running down a list of things that
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we need to keep in mind?
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And we are going to start with that homepage and starting
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with that homepage of above the fold.
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Now that above the fold means backwards back from newspaper days
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when you'd have a newspaper out and it's folded in half
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above the fold is what you see on the paper and
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when it's just sitting there on the newsstand.
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So what has that relates to a website is when you
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first open your website,
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that is what's considered above the fold,
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like, or before the scroll,
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I guess it should be now,
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but what we want to make sure that above the fold,
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that really,
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really easy that a caveman can tell what we do and
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who we serve.
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And if they can't,
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that's a problem because people's attention spans are shorter than a
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goldfish. I mean,
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that's just sad.
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So we need to make sure that we are giving everybody
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the, you know,
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quick and easy way for them to know what we do
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and who we serve.
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And that includes our location as a pet photographer,
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we are a local service-based business.
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So if I'm in North Carolina,
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I'm not usually going to be serving clients in Georgia or
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Florida or North Dakota.
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So it's important to have above the fold,
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what you do,
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who you serve and what location you serve.
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If you are a location-based business,
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like most of us are as photographers.
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This is just absolutely critical.
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And this brings me to another point that we need to
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make sure that we have on our website.
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And that is making sure that our location is available everywhere.
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You guys,
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I don't know how many photographers websites I go to,
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and I don't know where they're located.
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And guess what,
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if people can't figure out where you're located or they're not
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going to contact you because the world's a pretty big place
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and they're going to assume you're not near them.
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So make sure that you have your location above the fold
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on that home page and also on every single other page
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of your website,
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the easiest way to do that is to incorporate your location
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into your footer.
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And then I would also make sure that that location is
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on your contact page.
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So people can see that there as well.
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So really three locations on your website for your location,
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above the fold,
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on your homepage,
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on your contact form page,
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and then throw it down there in the footer.
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So that it's really on every single page.
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So important.
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All right.
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Another really important thing that I see a lot of people
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struggle with is having an easy to find contact button on
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every page and call,
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do I really need one on every page?
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Yes, yes you do.
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And the easiest way to do that is to put that
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up there in the navigation menu,
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ideally top right of that navigation and that top right corner
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of your website is prime website real estate.
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Make that button a different color and have a call to
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action of contact me,
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learn more book,
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a session,
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whatever you want that contact to be now with the booking
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the session,
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if it just says,
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book a session up there.
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I don't know that I would open that up to like
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my session booking form.
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I would actually have that book,
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a session call to action,
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go to another page on my website to a contact page
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that has a place for them to say,
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Hey, thanks so much for wanting to work with me or
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for wanting to learn more about working for me with me.
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And here's,
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if you're ready to book your session,
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click here,
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and it's just a little button or link that will take
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them to the actual booking form.
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And then you also have on there,
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if you'd like to learn more about an experience or you
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have any questions about how we can work together to photograph
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your dog,
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please use the contact form below and I will get back
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to you as soon as possible.
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So that way they have an easy place to reach out
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for questions.
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And I would make sure on that contact form that I
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have the actual form that I have my email,
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that I have my phone number.
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You guys,
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not many people are going to call you on that phone
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number, but those that do,
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if you answer the phone or at the very least call
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them back pretty quickly,
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nine times out of 10,
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they're going to book with you because nobody else calls them
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back. So I know you hate the phone,
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but it's a pretty easy way to secure some clients,
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because guess what?
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Some clients still want to use the phone.
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So don't be afraid of it.
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And let people call you if you don't want to give
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them your personal number,
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grab a Google voice number or one of those other voiceover
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internet, you know,
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extra phone numbers that really just runs through your main phone.
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So that way,
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you know what some business call and you can make sure
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to always answer that line.
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Hopefully it takes a while for the bots to find your
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business number and start with all the spam calls.
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But anyway,
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I digress.
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All right,
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we're moving back to our checklist of our website.
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Number four,
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is, is your navigation easy to use?
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That's important.
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I remember at one point,
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the place that I worked,
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we redid our website.
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And instead of having a straight across navigation bar,
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it was like the sushi thing.
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And it was one of the earlier times that websites started
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to have like swishy graphics and things like that,
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except to open up a link.
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You had to have your cursor follow the sushi because you
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couldn't just run it across because it was drop-down menus.
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And if the cursor went off the navigation bar,
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then the menus wouldn't jump back up.
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And so it was just really pretty frustrating user experience.
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So make sure that your navigation is easy to use and
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as well,
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the other half of that is to make sure that it
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people know what to click on.
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Don't get too cute with your navigation terms,
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keep them basic,
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keep them simple so people can find what they're looking for
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on your website.
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All right,
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next, is there white space on your website?
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You guys,
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it's so important.
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We stare at screens all the time and if you're coming
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to your website and it's really,
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really dark and it's like light font on dark,
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it's hard to read if there's a little section or two,
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that's cool,
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but you know,
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you just want some white space because it's easier for our
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eyes. It's easier for us to look at the page.
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And that also goes with your text.
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You want the text to be scannable and you want it
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to be just easy for people to go down the website
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and just kind of pick out the headers.
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Really your headers are what is going to kind of tell
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the story and the people don't want to read more about
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that section can then read under that header.
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But most of the time,
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people are not going to read every bit of word on
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your website.
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So make sure that it is scannable,
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that it is easy to read that you have that white
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space and use those headers as kind of an outline essentially
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for your content so that people can still get an idea
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of what it's like to work with you or the value
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of working with you without,
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you know,
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having to read a novel I'm guilty of this.
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You guys,
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I get a little wordy,
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so I'm,
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and I feel like,
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oh, I need to give them all the information.
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And yeah,
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it's not always the best practice.
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So if you're a little wordy like me,
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maybe ask somebody that's not as wordy a little bit more
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succinct to go ahead and take a look at that and
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like help you cut it down.
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If you're an academy member,
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you can also ask us at an office hours or a
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laser coaching or fear and elevate member.
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We were happy to give you a website review.
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So just make sure that you ask for some help.
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All right,
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that's it for our texts.
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Let's move on to our portfolio.
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Is your portfolio only the best of the best you guys.
264
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Your portfolio is only as strong as your weakest image,
265
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weakest one.
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So I would rather see you have a portfolio of five
267
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to seven images that are awesome,
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unique, different animals,
269
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different subjects,
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and you know,
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just a little bit of a variation in them that are
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standout. Great,
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amazing images rather than a portfolio of 20 images that have
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five to seven awesome images in there.
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But the others are like meth.
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They're okay.
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They're good.
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They're not bad.
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But as soon as you who like start putting in or
280
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leaving in those okay,
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ones, then your whole portfolio and the whole experience of the
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client kind of defaults to that lowest level image.
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So really,
284
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really important to look at your portfolio and really curate only
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the best of the best and also curate a similar style,
286
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make sure that your images and your portfolio like put them
287
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all up on your computer at once in Lightroom or a
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bridge or some way that you can open all the files
289
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and look at them on your screen at once and just
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make sure they're pretty cohesive.
291
00:11:06,960 --> 00:11:09,810
They don't have to be exactly the same or the same
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exact color palette.
293
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You just want to make sure that it's not like,
294
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oh, everything's in color.
295
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And then I have the CPO on over here.
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That one doesn't really go,
297
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or man,
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everything is back lit.
299
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And then I have this one that's just in shadows,
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you know,
301
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or something like that,
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just to make sure that as a whole group,
303
00:11:31,320 --> 00:11:35,370
your portfolio looks cohesive and you are making sure you're only
304
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putting the best of the best in there.
305
00:11:37,940 --> 00:11:38,420
All right,
306
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next up music on your site.
307
00:11:43,130 --> 00:11:44,630
Does it automatically play?
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If so,
309
00:11:45,380 --> 00:11:46,610
please change it right now.
310
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Pause this podcast,
311
00:11:48,020 --> 00:11:51,560
go and update that because you are losing people because guess
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00:11:51,560 --> 00:11:55,330
what? People are checking out your website on their phone,
313
00:11:56,160 --> 00:11:59,880
people are checking out your website while they're working.
314
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And if all of a sudden music starts blaring through where
315
00:12:02,910 --> 00:12:04,170
they're supposed to be doing,
316
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I don't know a TPS report.
317
00:12:06,360 --> 00:12:08,910
Well, they're going to click away from that website and never
318
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come back.
319
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So make sure that you don't have music on there.
320
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If you do have music or videos,
321
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make sure that it's a click to play and not an
322
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auto-play. So yeah,
323
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so that those videos are the same as that music make
324
00:12:20,460 --> 00:12:23,790
sure they select when to make it play or if it
325
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starts muted and then they can select to turn the muting
326
00:12:26,580 --> 00:12:28,320
on or transmuting off.
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All right,
328
00:12:29,130 --> 00:12:29,910
next up,
329
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this goes back to our copy for our website,
330
00:12:32,670 --> 00:12:35,370
but are you addressing objections?
331
00:12:35,610 --> 00:12:40,620
So most objections and the dog photography space stem from my
332
00:12:40,620 --> 00:12:41,880
dog won't behave.
333
00:12:41,880 --> 00:12:42,840
Like I would like,
334
00:12:43,020 --> 00:12:43,740
can't even tell you,
335
00:12:43,800 --> 00:12:45,300
you guys I'd be retired.
336
00:12:45,300 --> 00:12:47,340
If I had a nickel for every time I heard,
337
00:12:47,340 --> 00:12:48,360
man, I would love to do that.
338
00:12:48,360 --> 00:12:49,410
My dog won't do that.
339
00:12:50,070 --> 00:12:51,990
No, your dog will cause I have tricks,
340
00:12:52,800 --> 00:12:55,080
but everybody thinks that their dog won't do it.
341
00:12:55,200 --> 00:12:57,570
And the other big objection is if their dog needs to
342
00:12:57,570 --> 00:12:58,260
be on a leash,
343
00:12:58,290 --> 00:13:01,500
they also assume that they can't get those beautiful images because
344
00:13:01,530 --> 00:13:03,420
their dog has to stay on a leash.
345
00:13:03,690 --> 00:13:05,940
And who wants an image with Alicia hanging out of it.
346
00:13:06,030 --> 00:13:09,030
So those are the two main objections that we need to
347
00:13:09,030 --> 00:13:11,700
make sure we're addressing all over our website.
348
00:13:11,700 --> 00:13:15,300
Because if those objections aren't addressed,
349
00:13:15,420 --> 00:13:17,820
the people aren't even going to inquire.
350
00:13:17,820 --> 00:13:20,100
They aren't even going to ask any questions because they have
351
00:13:20,100 --> 00:13:23,340
already told themselves that they can't partake in this because of
352
00:13:23,340 --> 00:13:24,120
those things.
353
00:13:24,210 --> 00:13:27,630
So we should be addressing those objections on social media,
354
00:13:27,810 --> 00:13:30,870
on our website and emails,
355
00:13:30,900 --> 00:13:32,490
talking to people on the street,
356
00:13:32,730 --> 00:13:34,320
taking out billboards,
357
00:13:34,680 --> 00:13:36,210
taking a Superbowl commercial,
358
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whatever it takes.
359
00:13:37,350 --> 00:13:41,550
We need to be addressing those objections wherever we can.
360
00:13:42,120 --> 00:13:42,420
All right,
361
00:13:42,420 --> 00:13:45,060
next up back to a little bit of the techie things
362
00:13:45,060 --> 00:13:45,810
of website.
363
00:13:46,050 --> 00:13:48,480
What's your website load time.
364
00:13:48,600 --> 00:13:54,030
Now there are a couple different locations or websites that you
365
00:13:54,030 --> 00:13:58,920
can test out that there's something called uptrends that I've used.
366
00:13:58,920 --> 00:13:59,790
It's pretty easy.
367
00:13:59,790 --> 00:14:02,550
U P T R E N D S.
368
00:14:03,090 --> 00:14:06,960
It's a pretty easy way to just check out your load
369
00:14:06,960 --> 00:14:07,590
time. Now,
370
00:14:07,590 --> 00:14:10,440
some of the culprits of slow lead load times are often
371
00:14:10,440 --> 00:14:11,520
large images.
372
00:14:11,610 --> 00:14:13,200
When you guys were photographers,
373
00:14:13,230 --> 00:14:15,630
we have a lot of beautiful images all over our sites
374
00:14:15,930 --> 00:14:20,310
that causes our site to load a little bit more slowly.
375
00:14:20,340 --> 00:14:23,040
So we need to make sure those are really well optimized
376
00:14:23,070 --> 00:14:26,490
and come like just really tiny web files.
377
00:14:26,520 --> 00:14:29,880
Photoshop has that save as web there's different plugins that can
378
00:14:29,880 --> 00:14:33,210
help to compress your images and they'll still look good.
379
00:14:33,240 --> 00:14:35,460
So things like that and make sure you're looking at the
380
00:14:35,460 --> 00:14:36,330
size of your images.
381
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You're uploading another culprit.
382
00:14:37,980 --> 00:14:40,260
Speaking of plugins is too many plugins.
383
00:14:40,320 --> 00:14:41,850
Now I'm not saying plugins are bad,
384
00:14:41,850 --> 00:14:42,840
but if you're on WordPress,
385
00:14:42,860 --> 00:14:44,910
you know that it's pretty easy to blow it up our
386
00:14:44,910 --> 00:14:46,680
site with a whole bunch of different plugins.
387
00:14:46,710 --> 00:14:47,970
So if you have a whole bunch of them,
388
00:14:48,060 --> 00:14:51,740
it can cause your website to slow down.
389
00:14:51,980 --> 00:14:52,340
All right,
390
00:14:52,400 --> 00:14:53,420
up next is,
391
00:14:53,450 --> 00:14:56,480
is your website mobile responsive?
392
00:14:56,600 --> 00:14:56,900
You guys,
393
00:14:56,900 --> 00:14:58,220
I don't know the stats,
394
00:14:58,250 --> 00:15:02,330
but it's something like 532% of website traffic is on mobile
395
00:15:02,330 --> 00:15:03,080
now. Okay.
396
00:15:03,110 --> 00:15:04,580
That might be overestimating,
397
00:15:04,790 --> 00:15:05,480
but it's a lot.
398
00:15:05,480 --> 00:15:06,770
It's definitely the majority.
399
00:15:06,770 --> 00:15:08,480
And if you go to your Google analytics,
400
00:15:08,480 --> 00:15:10,430
you can see where people are,
401
00:15:10,430 --> 00:15:12,680
what device people are viewing your website on.
402
00:15:12,740 --> 00:15:15,860
And I guarantee you that a lot of it is mobile
403
00:15:15,980 --> 00:15:17,210
because you know,
404
00:15:17,210 --> 00:15:19,700
we're just on our phones and if it's not a phone,
405
00:15:19,700 --> 00:15:20,420
it's a tablet.
406
00:15:20,420 --> 00:15:21,470
So a lot of times,
407
00:15:21,470 --> 00:15:24,830
very rarely actually are people looking at our website on all
408
00:15:24,830 --> 00:15:27,440
of its glory on this beautiful desktop,
409
00:15:27,620 --> 00:15:27,950
you know,
410
00:15:27,980 --> 00:15:29,570
even laptops,
411
00:15:29,570 --> 00:15:30,950
a little bit smaller of a screen.
412
00:15:31,310 --> 00:15:33,980
So don't what does your website look like on those mobile
413
00:15:33,980 --> 00:15:36,500
devices? And is it mobile responsive?
414
00:15:36,710 --> 00:15:39,890
Meaning will it adjust itself for mobile?
415
00:15:40,190 --> 00:15:41,720
Because if it doesn't,
416
00:15:41,780 --> 00:15:43,700
you will get red flag from Google.
417
00:15:43,880 --> 00:15:45,590
Google is not playing anymore.
418
00:15:45,590 --> 00:15:50,060
If your website does not adjust for mobile responsiveness.
419
00:15:50,060 --> 00:15:51,860
So most new themes,
420
00:15:51,860 --> 00:15:53,720
most new websites do,
421
00:15:53,750 --> 00:15:56,450
but if you build a website like five or six or
422
00:15:56,450 --> 00:15:57,140
seven years ago,
423
00:15:57,140 --> 00:15:58,040
and I've never updated,
424
00:15:58,040 --> 00:15:59,840
it it's possible that it doesn't.
425
00:15:59,840 --> 00:16:02,450
So make sure that it looks good on mobile and it
426
00:16:02,450 --> 00:16:03,620
is responsive.
427
00:16:03,710 --> 00:16:04,310
Next step is,
428
00:16:04,310 --> 00:16:06,920
do you have a self hosted domain?
429
00:16:07,220 --> 00:16:11,360
This just means that they go to www dot Nicole Begley,
430
00:16:11,360 --> 00:16:14,990
photography.com instead of Wix dot Nicole Begley,
431
00:16:14,990 --> 00:16:19,130
photography.com. Having that self hosted domain is really,
432
00:16:19,130 --> 00:16:23,030
really important to be seen as a legitimate professional.
433
00:16:23,330 --> 00:16:28,280
I'm not going to shop@wix.target.com
434
00:16:28,520 --> 00:16:29,630
because well,
435
00:16:29,660 --> 00:16:32,000
target should have their own website,
436
00:16:32,060 --> 00:16:34,160
right? So same thing for us.
437
00:16:34,160 --> 00:16:38,780
If we are positioning ourselves as a boutique brand creating beautiful
438
00:16:38,780 --> 00:16:39,680
custom artwork,
439
00:16:39,710 --> 00:16:41,360
we should have our own website.
440
00:16:41,540 --> 00:16:45,080
Now having a self hosted domain is not that expensive.
441
00:16:45,200 --> 00:16:49,190
You can purchase the domain name for usually under $15,
442
00:16:49,280 --> 00:16:51,260
and then you can,
443
00:16:51,290 --> 00:16:52,600
you also would need hosting.
444
00:16:52,610 --> 00:16:54,440
So if you're on something like Squarespace,
445
00:16:54,440 --> 00:16:55,430
that's included,
446
00:16:55,430 --> 00:16:56,630
if you're on WordPress,
447
00:16:56,810 --> 00:16:58,010
you would need to pay separately.
448
00:16:58,010 --> 00:16:58,640
For hosting,
449
00:16:58,790 --> 00:17:01,850
usually ends up being about 100 to $200 a year,
450
00:17:02,030 --> 00:17:06,950
depending on what hosting plans you go with along those lines.
451
00:17:06,980 --> 00:17:10,220
Do you have a domain based email?
452
00:17:10,520 --> 00:17:11,090
You guys,
453
00:17:11,590 --> 00:17:13,190
this is just as critical.
454
00:17:13,190 --> 00:17:16,520
If not even more so than having a domain based website,
455
00:17:16,580 --> 00:17:19,340
I don't want to spend $2,000
456
00:17:19,340 --> 00:17:22,880
getting a beautiful artwork from somebody that has a Gmail address.
457
00:17:23,060 --> 00:17:27,200
It just feels more professional put together,
458
00:17:27,380 --> 00:17:27,890
you know,
459
00:17:28,010 --> 00:17:28,820
to have that.
460
00:17:28,820 --> 00:17:29,660
Now you guys,
461
00:17:29,930 --> 00:17:31,520
if you're all just starting and you're like,
462
00:17:31,550 --> 00:17:32,000
oh my gosh,
463
00:17:32,000 --> 00:17:33,980
Nicole, I'm just working on getting my website up.
464
00:17:34,010 --> 00:17:34,670
That's fine.
465
00:17:34,700 --> 00:17:36,530
That's fine do one thing at a time.
466
00:17:36,560 --> 00:17:39,830
But these are definitely things that we should be working towards
467
00:17:40,040 --> 00:17:43,430
and put it on your list to do when you can.
468
00:17:43,460 --> 00:17:44,540
I use G suite,
469
00:17:44,600 --> 00:17:46,010
it was super easy to set up.
470
00:17:46,010 --> 00:17:47,360
It's like five bucks a month.
471
00:17:47,390 --> 00:17:52,290
You can reroute email from your domain email because usually when
472
00:17:52,290 --> 00:17:55,290
you sign up for a domain or for hosting and include
473
00:17:55,300 --> 00:17:57,300
some email at that domain.
474
00:17:57,300 --> 00:17:59,910
So it includes like Nicole and Nicole begley.com,
475
00:17:59,940 --> 00:18:02,940
but you can set up for free sometimes to forward that
476
00:18:02,940 --> 00:18:05,760
to a Gmail address requires a little bit more.
477
00:18:05,760 --> 00:18:08,550
Tech probably requires a couple of calls to support,
478
00:18:09,030 --> 00:18:11,370
but signing up for G suite was much easier.
479
00:18:11,370 --> 00:18:13,230
And I have a Gmail account,
480
00:18:13,230 --> 00:18:16,050
but basically I think I have like 47,000
481
00:18:16,050 --> 00:18:18,840
emails and all of them go to the same place.
482
00:18:18,990 --> 00:18:21,390
So it just makes life easier.
483
00:18:21,420 --> 00:18:23,010
And G suite is really,
484
00:18:23,010 --> 00:18:23,700
really easy.
485
00:18:23,700 --> 00:18:24,630
And user-friendly,
486
00:18:24,630 --> 00:18:28,170
if you're looking for a domain based email,
487
00:18:28,410 --> 00:18:30,060
alright, next up,
488
00:18:30,210 --> 00:18:33,720
we're going back over to our website.
489
00:18:34,140 --> 00:18:36,180
And I have a question for you.
490
00:18:36,270 --> 00:18:38,820
Do you have your face on your,
491
00:18:38,820 --> 00:18:39,690
about page,
492
00:18:39,990 --> 00:18:41,610
not your face behind a camera,
493
00:18:42,060 --> 00:18:44,280
not your dog's face your face,
494
00:18:44,370 --> 00:18:47,340
your face needs to be on your about page because people
495
00:18:47,340 --> 00:18:48,240
are hiring you.
496
00:18:48,300 --> 00:18:48,780
You guys,
497
00:18:48,780 --> 00:18:50,040
we are a boutique business.
498
00:18:50,040 --> 00:18:52,110
We are really a personal brand.
499
00:18:52,200 --> 00:18:56,550
So people will connect with us and want to hire us
500
00:18:56,550 --> 00:19:00,180
because people do business with people they know like and trust.
501
00:19:00,510 --> 00:19:05,100
So get yourself a picture with your face up on your
502
00:19:05,130 --> 00:19:07,950
website. If you don't have one,
503
00:19:08,490 --> 00:19:09,120
why don't you?
504
00:19:09,120 --> 00:19:10,560
And you're an academy member.
505
00:19:10,680 --> 00:19:13,410
Why don't you go ahead and look at our academy member
506
00:19:13,410 --> 00:19:16,710
directory, find another pet photographer in your market and say,
507
00:19:16,710 --> 00:19:18,240
Hey, you want to get together?
508
00:19:18,240 --> 00:19:20,520
And then we can swap headshots of each other.
509
00:19:20,880 --> 00:19:21,750
Yeah. Perfect.
510
00:19:21,810 --> 00:19:25,440
Great. So easy freeways to do those kinds of things.
511
00:19:25,620 --> 00:19:28,620
Just reach out to a photographer friend and offer to return
512
00:19:28,710 --> 00:19:29,700
the favor.
513
00:19:29,790 --> 00:19:30,090
All right,
514
00:19:30,120 --> 00:19:30,630
next up.
515
00:19:30,630 --> 00:19:33,330
Do you showcase product images on your site?
516
00:19:33,450 --> 00:19:35,490
Not just images of dogs,
517
00:19:35,520 --> 00:19:36,180
you guys,
518
00:19:36,210 --> 00:19:37,200
what are we selling?
519
00:19:37,530 --> 00:19:38,910
We're selling artwork.
520
00:19:39,000 --> 00:19:41,400
What causes people to buy artwork?
521
00:19:41,610 --> 00:19:45,750
Oh, the emotional connection with that artwork and with their animal.
522
00:19:46,080 --> 00:19:48,120
So showing beautiful pictures is great,
523
00:19:48,150 --> 00:19:51,180
but if we're showing the artwork that we want and the
524
00:19:51,180 --> 00:19:54,780
products we want to sell throughout the process on the website,
525
00:19:55,080 --> 00:19:58,680
the clients are coming to our website and they immediately know
526
00:19:58,710 --> 00:20:00,450
what they want to do with their images,
527
00:20:00,480 --> 00:20:02,850
because usually they contact us and it's like,
528
00:20:02,850 --> 00:20:04,260
how would you like to display their images?
529
00:20:04,260 --> 00:20:07,500
I'm not really sure because they just see images that they'd
530
00:20:07,500 --> 00:20:10,140
like. So by showing them these products,
531
00:20:10,200 --> 00:20:12,840
then they can picture it more.
532
00:20:12,840 --> 00:20:15,420
They know what the process involves a little bit more.
533
00:20:15,480 --> 00:20:18,420
And it's a lot easier for us to talk about the
534
00:20:18,420 --> 00:20:20,340
value of what we do now.
535
00:20:20,340 --> 00:20:22,530
Where can you get some of those product images?
536
00:20:22,530 --> 00:20:25,200
There's a ton of them on creative market.
537
00:20:25,290 --> 00:20:28,260
There is a website called Canvey,
538
00:20:28,260 --> 00:20:30,510
C a N V y.com.
539
00:20:30,540 --> 00:20:33,390
And then there's just other Photoshop files and things that you
540
00:20:33,390 --> 00:20:34,380
can purchase as well.
541
00:20:34,380 --> 00:20:36,240
So there's a ton of different stuff in there.
542
00:20:36,270 --> 00:20:37,950
If you're looking for something specific,
543
00:20:38,010 --> 00:20:39,690
definitely check out creative market,
544
00:20:39,720 --> 00:20:40,410
they have a ton,
545
00:20:40,440 --> 00:20:42,270
but you can also always post in the hair of the
546
00:20:42,270 --> 00:20:44,700
dog podcast community or the member group.
547
00:20:44,730 --> 00:20:46,770
If you're a hair of the dog academy member and the
548
00:20:47,290 --> 00:20:49,390
community, if you guys are listening to this and you're not
549
00:20:49,390 --> 00:20:51,760
part of our big free podcast community,
550
00:20:51,790 --> 00:20:54,280
that is just@hairofthedogacademy.com
551
00:20:54,310 --> 00:20:55,720
slash FB group,
552
00:20:55,780 --> 00:20:58,600
we would love to have you join us all right,
553
00:20:58,840 --> 00:20:59,320
next up,
554
00:20:59,320 --> 00:21:01,720
or keep on going back to that website down the list
555
00:21:01,720 --> 00:21:03,520
is your blog dated?
556
00:21:03,670 --> 00:21:04,060
All right,
557
00:21:04,300 --> 00:21:08,500
we know that there's power in blogging and I'm pretty sure
558
00:21:08,500 --> 00:21:13,150
97.99% of you have intentions to blog,
559
00:21:13,180 --> 00:21:15,040
but then don't really do it regularly.
560
00:21:15,040 --> 00:21:15,670
I get it.
561
00:21:15,790 --> 00:21:16,360
I get it.
562
00:21:16,390 --> 00:21:18,520
I was guilty of that for many years,
563
00:21:18,550 --> 00:21:23,110
myself. But what happens when your client comes to your website
564
00:21:23,140 --> 00:21:24,460
and clicks around?
565
00:21:24,460 --> 00:21:26,890
And usually the ones that are really interested are the ones
566
00:21:26,890 --> 00:21:28,000
clicking around more.
567
00:21:28,030 --> 00:21:29,860
So they might end up at your blog and they see
568
00:21:29,860 --> 00:21:32,380
the last blog post was two and a half years ago.
569
00:21:33,280 --> 00:21:34,810
Wow. I wonder if she's still in business.
570
00:21:34,870 --> 00:21:36,190
Oh, maybe she's not working anymore.
571
00:21:36,250 --> 00:21:38,050
Oh, I wonder why she's not working anymore.
572
00:21:38,050 --> 00:21:39,460
Maybe she's not really very good.
573
00:21:39,700 --> 00:21:40,510
And then like,
574
00:21:40,570 --> 00:21:42,910
it just goes down and this whole thing of,
575
00:21:42,940 --> 00:21:43,210
you know,
576
00:21:43,210 --> 00:21:45,850
reasons basically for them to talk themselves out of working with
577
00:21:45,850 --> 00:21:47,650
you. So should you not blog?
578
00:21:47,730 --> 00:21:47,950
No, no,
579
00:21:47,950 --> 00:21:49,960
no. I'm not saying that still continue to blog,
580
00:21:49,990 --> 00:21:52,840
but maybe just take the date off your blog posts.
581
00:21:53,110 --> 00:21:54,490
So it's just a post.
582
00:21:54,700 --> 00:21:56,740
So that way you don't have dates associated with them.
583
00:21:56,740 --> 00:21:58,120
So that's a quick and easy fix.
584
00:21:58,600 --> 00:21:58,930
All right.
585
00:21:58,960 --> 00:21:59,500
Next up,
586
00:21:59,740 --> 00:22:01,900
back to that contact form we talked about at the very
587
00:22:01,900 --> 00:22:03,520
beginning, this is simple.
588
00:22:03,790 --> 00:22:07,120
Just ask for the basics because somebody to like raise their
589
00:22:07,120 --> 00:22:07,720
hand and say,
590
00:22:07,720 --> 00:22:09,190
Hey, I want some more information.
591
00:22:09,250 --> 00:22:10,600
That's a big ask.
592
00:22:10,600 --> 00:22:12,670
And that's really like a big move.
593
00:22:12,700 --> 00:22:13,330
It's a big,
594
00:22:13,360 --> 00:22:14,680
bold, first state move.
595
00:22:15,490 --> 00:22:16,720
But if you're asking them for,
596
00:22:16,720 --> 00:22:17,680
Hey, what's your dog's name?
597
00:22:17,680 --> 00:22:18,520
Hey, what's your address?
598
00:22:18,520 --> 00:22:20,350
What's your birth month?
599
00:22:20,890 --> 00:22:22,480
What's your favorite ice cream?
600
00:22:23,620 --> 00:22:24,040
You know,
601
00:22:24,040 --> 00:22:25,720
like what time do you get up in the morning?
602
00:22:25,750 --> 00:22:25,990
Oh, wait,
603
00:22:25,990 --> 00:22:26,770
where do you live?
604
00:22:26,980 --> 00:22:28,240
Like all those different things.
605
00:22:28,240 --> 00:22:28,520
And you're like,
606
00:22:28,550 --> 00:22:29,020
oh my God,
607
00:22:29,020 --> 00:22:29,650
it's too much,
608
00:22:29,690 --> 00:22:30,310
too much.
609
00:22:30,610 --> 00:22:33,100
We don't want to like propose on our first date.
610
00:22:33,130 --> 00:22:35,830
So we want our contact form to be really simple.
611
00:22:36,010 --> 00:22:37,750
Name, email,
612
00:22:37,990 --> 00:22:38,800
phone number.
613
00:22:38,980 --> 00:22:39,910
Like you can ask,
614
00:22:39,910 --> 00:22:40,870
how do you prefer that?
615
00:22:40,870 --> 00:22:42,940
I contact you back and then like,
616
00:22:43,150 --> 00:22:43,930
how can I help you?
617
00:22:44,170 --> 00:22:44,740
That's it.
618
00:22:44,950 --> 00:22:46,770
That's it all we want.
619
00:22:46,810 --> 00:22:48,580
Keep it simple.
620
00:22:48,670 --> 00:22:51,040
And then if you need more forums for people that are
621
00:22:51,040 --> 00:22:51,820
actually booking,
622
00:22:51,820 --> 00:22:55,660
have a separate booking form with more details like addresses and
623
00:22:55,660 --> 00:22:56,860
whatnot. All right,
624
00:22:57,280 --> 00:22:59,890
next up privacy policies.
625
00:23:00,310 --> 00:23:04,330
Do you have a privacy policy on your site?
626
00:23:04,330 --> 00:23:05,470
This is not sexy.
627
00:23:05,470 --> 00:23:06,730
It's not exciting,
628
00:23:06,730 --> 00:23:11,470
but it is a requirement in the 2021 world.
629
00:23:11,560 --> 00:23:14,800
Because anytime you're collecting personal information from your website,
630
00:23:14,800 --> 00:23:17,830
visitors, you need to have a privacy policy posted.
631
00:23:17,890 --> 00:23:19,060
Now there's,
632
00:23:19,060 --> 00:23:19,360
you know,
633
00:23:19,360 --> 00:23:20,290
I'm not a lawyer,
634
00:23:20,410 --> 00:23:24,820
but thankfully I've actually partnered with one to help us with
635
00:23:24,820 --> 00:23:26,980
some legal things at hair of the dog.
636
00:23:27,040 --> 00:23:30,760
And that is Rachel Bronski over she's the law tog.
637
00:23:30,790 --> 00:23:32,500
If you are not familiar with Rachel,
638
00:23:32,530 --> 00:23:33,940
just go to the law,
639
00:23:33,970 --> 00:23:36,280
talk.com and you can check that out there.
640
00:23:36,280 --> 00:23:40,630
She has a privacy policy available there and also get a
641
00:23:40,630 --> 00:23:43,180
special discount as a hair of the dog member.
642
00:23:43,420 --> 00:23:46,940
Just use the code hair of dog 10.
643
00:23:47,450 --> 00:23:48,860
Ooh. So that's it.
644
00:23:49,070 --> 00:23:52,970
That's your website audit right here on the podcast.
645
00:23:53,000 --> 00:23:55,540
Don't forget to go to www.hair.
646
00:23:55,550 --> 00:23:58,040
The dog academy.com/eight
647
00:23:58,040 --> 00:24:03,410
three. If you want to download your checklist so that you
648
00:24:03,410 --> 00:24:06,530
don't have to furiously take notes from that.
649
00:24:06,740 --> 00:24:09,860
And also don't forget to have checked out episode 79 and
650
00:24:09,860 --> 00:24:12,830
81 for the legal and admin and branding checklist.
651
00:24:12,890 --> 00:24:15,110
And then the last three of our pillows that are coming
652
00:24:15,110 --> 00:24:18,170
up in the next three weeks are w a pricing and
653
00:24:18,170 --> 00:24:23,750
sales. My personal favorite workflow and marketing will round us out
654
00:24:23,780 --> 00:24:25,130
at the end of July.
655
00:24:25,190 --> 00:24:28,010
So I hope you have enjoyed this.
656
00:24:28,130 --> 00:24:33,890
If you are looking for additional assistance in building your business,
657
00:24:33,890 --> 00:24:34,970
growing your business,
658
00:24:34,970 --> 00:24:38,630
getting to the point where you can create clients on demand.
659
00:24:38,810 --> 00:24:42,050
Wouldn't you please consider joining us inside our elevate program.
660
00:24:42,290 --> 00:24:48,860
We are opening our elevate program for applications on Thursday,
661
00:24:48,890 --> 00:24:50,780
July 8th,
662
00:24:50,780 --> 00:24:54,860
2021. And our application period will be open for one week
663
00:24:55,310 --> 00:24:56,000
until July 15th.
664
00:24:56,000 --> 00:25:01,940
It's a great program that helps support you through these processes.
665
00:25:01,940 --> 00:25:02,300
And yeah,
666
00:25:02,300 --> 00:25:06,470
just head on over to www.hairofthedogacademy.com/elevate
667
00:25:06,470 --> 00:25:06,830
to grow,
668
00:25:06,860 --> 00:25:08,150
get yourself on the wait list.
669
00:25:08,150 --> 00:25:11,270
And we will send you all of the new details on
670
00:25:11,270 --> 00:25:13,100
Thursday, so you can check it out.
671
00:25:13,310 --> 00:25:15,710
We've had students with just incredible success,
672
00:25:15,740 --> 00:25:18,830
filming their business to the point of quitting their corporate jobs,
673
00:25:19,520 --> 00:25:23,070
learning how to make more money from the,
674
00:25:23,070 --> 00:25:26,030
the, just by tweaking some different pricing things,
675
00:25:26,030 --> 00:25:28,340
learning how to market,
676
00:25:28,700 --> 00:25:30,110
not out of reactively,
677
00:25:30,110 --> 00:25:32,450
but actually plan marketing and,
678
00:25:32,670 --> 00:25:37,160
and plan ways to connect with people in their market that
679
00:25:37,400 --> 00:25:40,160
turn into more consistent clients.
680
00:25:40,460 --> 00:25:41,300
So anyway,
681
00:25:41,390 --> 00:25:43,190
we would love to support you in that program.
682
00:25:43,280 --> 00:25:47,120
Just go ahead over to hear the dog academy.com/elevate
683
00:25:47,120 --> 00:25:47,720
to check it out.
684
00:25:48,050 --> 00:25:48,950
And in the meantime,
685
00:25:49,490 --> 00:25:51,050
enjoy your website audit,
686
00:25:51,050 --> 00:25:53,600
and I will see you next week for business pillar,
687
00:25:53,600 --> 00:25:54,320
number four,
688
00:25:54,650 --> 00:25:55,610
pricing and sales.
689
00:25:57,220 --> 00:25:59,380
If you enjoy this podcast episode,
690
00:25:59,380 --> 00:26:02,800
go ahead and take a screenshot of this episode on your
691
00:26:02,800 --> 00:26:06,070
phone and post it up there on your Instagram stories and
692
00:26:06,070 --> 00:26:09,580
be sure to tag us at hair of the dog academy.
693
00:26:09,700 --> 00:26:13,210
And we would just love to see how you're listening and
694
00:26:13,210 --> 00:26:14,350
a full disclosure.
695
00:26:14,470 --> 00:26:17,920
Sometimes we just like to give away a little pet photographer
696
00:26:17,920 --> 00:26:21,760
swag in the form of hair of the dog t-shirts and
697
00:26:21,760 --> 00:26:24,340
sweatshirts. So what are you waiting for?
698
00:26:24,370 --> 00:26:27,460
Go ahead and share that screenshot of this episode.
699
00:26:27,730 --> 00:26:29,590
And don't forget to tag us at Hare,
700
00:26:29,590 --> 00:26:30,130
the dog academy.
701
00:26:30,640 --> 00:26:31,630
And while you're there,
702
00:26:31,690 --> 00:26:33,850
maybe you want to jump on over to our accountant.
703
00:26:33,940 --> 00:26:36,940
See what we're up to on the gram would love to
704
00:26:36,940 --> 00:26:37,750
connect with you.
705
00:26:38,830 --> 00:26:41,110
Thanks for listening to the hair of the dog podcast.
706
00:26:41,110 --> 00:26:43,150
If you want to check out the show notes for access
707
00:26:43,170 --> 00:26:45,390
to any of the links that we shared in this episode,
708
00:26:45,660 --> 00:26:47,970
as well as any additional related resources,
709
00:26:48,210 --> 00:26:53,490
simply go to www.hairofthedogacademy.com/eight
710
00:26:53,490 --> 00:26:54,810
three. Once again,
711
00:26:54,840 --> 00:26:56,900
that's www.hair,
712
00:26:56,920 --> 00:27:00,210
the dog academy.com/number
713
00:27:00,210 --> 00:27:01,650
eight in the number three.
714
00:27:02,810 --> 00:27:05,780
Thanks for listening to this episode of hair of the dog
715
00:27:05,810 --> 00:27:08,180
podcast. If you enjoyed this show,
716
00:27:08,300 --> 00:27:10,010
please take a minute to leave a review.
717
00:27:10,220 --> 00:27:11,120
And while you're there,
718
00:27:11,210 --> 00:27:12,620
don't forget to subscribe.
719
00:27:12,650 --> 00:27:14,870
So you don't miss our upcoming episodes.
720
00:27:15,410 --> 00:27:16,130
One last thing,
721
00:27:16,520 --> 00:27:19,190
if you are ready to dive into more resources,
722
00:27:19,490 --> 00:27:24,860
head over to our website@wwwdothairofthedogacademy.com.
723
00:27:25,190 --> 00:27:28,400
Thanks for being a part of this pet photography community.