084 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
In this conversation, Ina has been building her pet photography business with great success, but has hit a snag with finding some qualified clients. Together in this laser coaching session, we create a plan to attract new clients for the coming months to her business.
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
LINKS:
Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/
Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing
Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/
JOIN THE PARTY:
084 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
In this conversation, Ina has been building her pet photography business with great success, but has hit a snag with finding some qualified clients. Together in this laser coaching session, we create a plan to attract new clients for the coming months to her business.
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
LINKS:
Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/
Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing
Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/
JOIN THE PARTY:
1
00:00:00,210 --> 00:00:01,980
Welcome to the hair of the dog podcast.
2
00:00:02,010 --> 00:00:03,120
This is Nicole,
3
00:00:03,180 --> 00:00:06,210
and this is a special podcast episode,
4
00:00:06,240 --> 00:00:08,670
brought to you directly out of the hair of the dog
5
00:00:08,670 --> 00:00:10,650
academy. Inside the academy,
6
00:00:10,830 --> 00:00:14,400
our members have the opportunity to schedule laser coaching calls.
7
00:00:14,640 --> 00:00:17,010
And not only are these calls beneficial for them,
8
00:00:17,010 --> 00:00:19,440
but they get shared inside the community so that all of
9
00:00:19,440 --> 00:00:21,330
our other members can benefit from them.
10
00:00:21,480 --> 00:00:24,060
What we've done is we've taken the very best of our
11
00:00:24,060 --> 00:00:25,140
laser coaching calls.
12
00:00:25,170 --> 00:00:28,260
The ones that I know you guys have questions for as
13
00:00:28,260 --> 00:00:31,560
well, and we are bringing them to you here as some
14
00:00:31,560 --> 00:00:34,650
bonus episodes on the hair of the dog podcast.
15
00:00:34,680 --> 00:00:37,290
Now I'm not promising them every week,
16
00:00:37,320 --> 00:00:41,880
but periodically we'll be releasing new laser coaching calls out here
17
00:00:41,880 --> 00:00:43,710
on the podcast on Thursdays.
18
00:00:43,740 --> 00:00:48,930
So keep checking your podcast player and get ready for 15
19
00:00:48,930 --> 00:00:52,410
to 20 minutes of quick laser coaching to get some quick
20
00:00:52,410 --> 00:00:56,430
wins, get some questions answered and helping our members and you
21
00:00:56,700 --> 00:00:58,470
move forward in your business.
22
00:00:58,560 --> 00:01:00,660
If you want to learn more about how you can become
23
00:01:00,660 --> 00:01:02,940
a hair of the dog academy member to simply go to
24
00:01:02,940 --> 00:01:05,520
hair of the dog academy.com/academy
25
00:01:05,580 --> 00:01:06,240
and check it out.
26
00:01:06,270 --> 00:01:08,760
We'd love to have you inside our pack.
27
00:01:08,970 --> 00:01:10,680
Now stay tuned for the laser coaching.
28
00:01:10,950 --> 00:01:12,300
And when I say laser coaching,
29
00:01:12,330 --> 00:01:13,140
is it just me?
30
00:01:13,140 --> 00:01:15,780
Or do you picture little cats with laser beams too?
31
00:01:16,920 --> 00:01:19,440
That would make this even more fun,
32
00:01:19,470 --> 00:01:20,430
but I'd aggress,
33
00:01:20,520 --> 00:01:21,780
no cast with laser beams,
34
00:01:22,020 --> 00:01:25,350
but some incredible business knowledge about to happen.
35
00:01:25,800 --> 00:01:29,810
Enjoy Welcome to the hair of the dog podcast.
36
00:01:29,990 --> 00:01:32,230
If you're a pet photographer,
37
00:01:32,230 --> 00:01:35,920
ready to make more money and start living a life by
38
00:01:35,920 --> 00:01:36,900
your design,
39
00:01:36,900 --> 00:01:39,240
you've come to the right place.
40
00:01:39,240 --> 00:01:40,580
And now your host,
41
00:01:40,580 --> 00:01:42,020
pet photographer,
42
00:01:42,020 --> 00:01:43,190
travel addict,
43
00:01:43,190 --> 00:01:45,700
chocolate martini connoisseur,
44
00:01:45,700 --> 00:01:46,870
Nicole Begley.
45
00:01:46,870 --> 00:01:48,040
Good to see you.
46
00:01:48,040 --> 00:01:51,630
Good. I Had them the podcast recently coaching,
47
00:01:51,630 --> 00:01:52,790
so that's good.
48
00:01:52,790 --> 00:01:53,690
Nice, nice.
49
00:01:53,690 --> 00:01:54,860
It's been good.
50
00:01:54,890 --> 00:01:55,820
I it's been like,
51
00:01:55,820 --> 00:01:58,420
yeah, I think the business has been going well.
52
00:01:58,420 --> 00:02:00,820
And with the projects that I've been doing,
53
00:02:00,820 --> 00:02:02,160
but I just wanted to ask,
54
00:02:02,160 --> 00:02:02,620
I guess,
55
00:02:02,620 --> 00:02:04,360
have another session with you.
56
00:02:04,360 --> 00:02:07,020
Cause I did the book project cause I was trying to
57
00:02:07,020 --> 00:02:08,290
automate everything.
58
00:02:08,290 --> 00:02:10,690
I got everyone except I accepted everyone,
59
00:02:10,690 --> 00:02:13,020
but I had a lot of people not even wanting to
60
00:02:13,020 --> 00:02:15,020
book for the ordering appointment.
61
00:02:15,980 --> 00:02:17,390
So I think I just needed,
62
00:02:17,420 --> 00:02:17,780
I guess,
63
00:02:17,780 --> 00:02:19,850
some type of advice to,
64
00:02:20,030 --> 00:02:20,540
I guess,
65
00:02:20,750 --> 00:02:24,980
get the clients that are actually going to buy writing.
66
00:02:25,550 --> 00:02:26,570
Yeah. Yeah.
67
00:02:26,930 --> 00:02:27,740
So for the,
68
00:02:27,860 --> 00:02:28,700
for the book project,
69
00:02:28,700 --> 00:02:29,630
did you already shoot all those?
70
00:02:30,770 --> 00:02:31,490
Yeah. Neely,
71
00:02:31,790 --> 00:02:33,320
I think I've got about 10 left.
72
00:02:33,480 --> 00:02:38,090
Okay. You could let's talk with Jessica for calendar conscious,
73
00:02:38,090 --> 00:02:39,620
which is kind of the same as the book.
74
00:02:39,620 --> 00:02:43,190
Like when people joined for something and they're not necessarily joining
75
00:02:43,280 --> 00:02:45,860
for a big session,
76
00:02:45,950 --> 00:02:50,420
but she started to basically have people that wanted to upgrade.
77
00:02:50,420 --> 00:02:51,020
Like it was like,
78
00:02:51,050 --> 00:02:54,380
Hey, this is the type of session that's included in the
79
00:02:54,380 --> 00:02:55,730
calendar or the book session.
80
00:02:55,730 --> 00:02:57,170
It's like kind of a mini session,
81
00:02:57,170 --> 00:02:58,130
like a bare bones,
82
00:02:58,370 --> 00:02:58,940
easy for,
83
00:02:59,110 --> 00:03:00,820
to manage session,
84
00:03:00,820 --> 00:03:03,610
maybe back to back this or that with the one dog
85
00:03:03,640 --> 00:03:07,240
that qualified where if you want to upgrade to a full
86
00:03:07,240 --> 00:03:08,980
session, here's what that experience is.
87
00:03:08,980 --> 00:03:10,630
Like. Here's the benefits of that.
88
00:03:10,660 --> 00:03:10,930
You know,
89
00:03:10,930 --> 00:03:12,160
you can include your whole family,
90
00:03:12,160 --> 00:03:13,510
you can include other dogs,
91
00:03:13,540 --> 00:03:16,480
we can create beautiful artwork or albums.
92
00:03:16,480 --> 00:03:17,470
You have this full,
93
00:03:17,530 --> 00:03:20,290
full basically suite of products.
94
00:03:20,290 --> 00:03:22,840
And I would even make a couple of like kind of
95
00:03:22,840 --> 00:03:27,580
bonus collections for them maybe that are better than your normal
96
00:03:27,700 --> 00:03:30,040
collections, but not like hugely discounted,
97
00:03:30,040 --> 00:03:32,230
maybe like extra digital files or,
98
00:03:32,380 --> 00:03:32,590
you know,
99
00:03:32,590 --> 00:03:34,180
something that's still profitable for you.
100
00:03:34,750 --> 00:03:39,990
Yeah. I offered them session extension as well.
101
00:03:40,890 --> 00:03:42,060
Only if you took it out,
102
00:03:42,210 --> 00:03:44,190
but some yeah.
103
00:03:44,220 --> 00:03:46,140
Did it really even like,
104
00:03:46,140 --> 00:03:46,800
they just want it to,
105
00:03:47,020 --> 00:03:49,530
I included like a five by seven print,
106
00:03:50,310 --> 00:03:52,350
put the five by seven print as well,
107
00:03:52,350 --> 00:03:56,430
and I didn't want to get anymore.
108
00:03:56,460 --> 00:03:58,350
So yeah,
109
00:03:58,350 --> 00:03:59,550
I know it's really been difficult.
110
00:03:59,550 --> 00:04:02,610
So I was like trying to implement extra session extension.
111
00:04:02,640 --> 00:04:03,260
Yeah, yeah.
112
00:04:05,300 --> 00:04:07,890
That one at least I think helps you,
113
00:04:08,130 --> 00:04:10,170
like you can at least gauge,
114
00:04:10,170 --> 00:04:13,620
who's really interested to like give more time at the session,
115
00:04:14,190 --> 00:04:14,700
you know,
116
00:04:14,700 --> 00:04:17,610
because I think that becomes the most exhausting thing when you're
117
00:04:17,940 --> 00:04:18,780
creating this big,
118
00:04:18,810 --> 00:04:20,070
beautiful sessions for everyone.
119
00:04:20,070 --> 00:04:20,510
And they're like,
120
00:04:20,520 --> 00:04:25,770
man, And then the other thing is so like,
121
00:04:26,190 --> 00:04:27,000
like I had my,
122
00:04:27,590 --> 00:04:30,390
is my process has been like actually not too bad.
123
00:04:30,390 --> 00:04:33,630
Cause I had quite a very simple one pager because it
124
00:04:33,630 --> 00:04:36,540
gets fun when I have too many pages.
125
00:04:36,720 --> 00:04:41,250
Yeah. Overwhelmed of different choices and things like that.
126
00:04:42,150 --> 00:04:42,510
But I,
127
00:04:42,750 --> 00:04:44,370
I don't have digital files on there.
128
00:04:44,370 --> 00:04:47,910
And I'm just wondering whether I should include digital files on
129
00:04:47,910 --> 00:04:49,080
that price list,
130
00:04:50,220 --> 00:04:51,330
digital file packages.
131
00:04:52,290 --> 00:04:55,650
Cause I've had a few people asking me that possibly,
132
00:04:55,650 --> 00:04:55,980
You know,
133
00:04:55,980 --> 00:04:56,370
I would,
134
00:04:56,370 --> 00:05:00,300
I, I think people more and more want digitals,
135
00:05:00,300 --> 00:05:03,180
especially as our client base continues to become,
136
00:05:03,240 --> 00:05:03,750
you know,
137
00:05:03,900 --> 00:05:05,460
a younger and younger generation.
138
00:05:05,580 --> 00:05:07,620
There was PPA did a,
139
00:05:07,720 --> 00:05:12,690
a survey of consumers of boomers,
140
00:05:12,870 --> 00:05:13,650
gen X gen,
141
00:05:13,680 --> 00:05:14,040
or no,
142
00:05:14,250 --> 00:05:15,330
we were as gen Y gen Z.
143
00:05:15,330 --> 00:05:16,200
They skipped gen X,
144
00:05:16,200 --> 00:05:17,280
which I'm a little bitter about.
145
00:05:17,470 --> 00:05:17,820
I'm like,
146
00:05:18,150 --> 00:05:21,540
hello, gen X is like the biggest exactly the people that
147
00:05:21,540 --> 00:05:23,040
have the most spending power right now.
148
00:05:24,180 --> 00:05:24,840
But anyway,
149
00:05:26,040 --> 00:05:27,780
they're the ones working anyway.
150
00:05:27,780 --> 00:05:28,380
They skipped us,
151
00:05:28,500 --> 00:05:31,350
but both sides wanted digital files.
152
00:05:31,380 --> 00:05:32,100
Even the boomers,
153
00:05:32,100 --> 00:05:33,300
even though they wanted artwork,
154
00:05:33,300 --> 00:05:34,980
they wanted digital files with them.
155
00:05:35,010 --> 00:05:37,050
Like they still wanted those,
156
00:05:37,050 --> 00:05:38,850
but then the younger two generation.
157
00:05:38,860 --> 00:05:40,530
So it was like all digital files.
158
00:05:40,590 --> 00:05:42,690
And I don't think that means we have to be,
159
00:05:42,690 --> 00:05:43,020
you know,
160
00:05:43,020 --> 00:05:43,620
go and be like,
161
00:05:43,620 --> 00:05:45,390
okay, I guess I just sell digital files.
162
00:05:45,390 --> 00:05:49,350
Now. I think we can take that and really look at
163
00:05:49,350 --> 00:05:51,810
it from a marketing perspective of,
164
00:05:52,230 --> 00:05:56,730
oh, what if I just priced my products in a way
165
00:05:56,760 --> 00:05:59,750
that it included the digital file that like when you get
166
00:05:59,750 --> 00:06:00,530
an art piece,
167
00:06:00,620 --> 00:06:02,240
it includes a digital file.
168
00:06:02,510 --> 00:06:03,830
When you get an album,
169
00:06:04,040 --> 00:06:06,530
it includes the digital files of the images that are in
170
00:06:06,530 --> 00:06:09,410
there or a certain number of them because we're already editing
171
00:06:09,410 --> 00:06:11,180
it. So it's really,
172
00:06:11,360 --> 00:06:14,090
it's not any extra work on our end and it just
173
00:06:14,090 --> 00:06:17,180
builds so much more value there because I think they do
174
00:06:17,180 --> 00:06:18,230
want products,
175
00:06:18,620 --> 00:06:20,210
but they want those digital files too.
176
00:06:20,210 --> 00:06:21,470
And when you give them the best of those,
177
00:06:21,470 --> 00:06:23,300
both worlds and they don't have to do,
178
00:06:23,330 --> 00:06:23,570
you know,
179
00:06:23,570 --> 00:06:25,940
figure out where to print them and do all that on
180
00:06:25,940 --> 00:06:26,510
their own.
181
00:06:26,570 --> 00:06:28,670
And it also just builds so much value there.
182
00:06:28,910 --> 00:06:31,820
And then you can also market it in a way of,
183
00:06:31,820 --> 00:06:33,080
Hey, my sessions,
184
00:06:33,440 --> 00:06:35,780
all my products include the digital files,
185
00:06:36,560 --> 00:06:39,920
which a lot of people don't market that way or can't.
186
00:06:39,920 --> 00:06:42,530
But I think that would like get a lot more people
187
00:06:42,530 --> 00:06:43,340
interested and be like,
188
00:06:43,370 --> 00:06:45,110
oh, I'm definitely talking to this person.
189
00:06:45,880 --> 00:06:46,450
Okay, cool.
190
00:06:46,750 --> 00:06:50,350
Cause it increased my prices as well because I've got to
191
00:06:50,350 --> 00:06:53,440
register for the goods and services back because I'm reaching the
192
00:06:54,040 --> 00:06:55,510
threshold for that,
193
00:06:56,470 --> 00:07:01,380
which means I have to start charging 10% tax BU and
194
00:07:01,380 --> 00:07:03,850
you guys Include that like basically in the sales price,
195
00:07:03,850 --> 00:07:06,070
right? Like you're here,
196
00:07:06,070 --> 00:07:08,260
everybody just knows the taxes added.
197
00:07:08,260 --> 00:07:11,140
So we market all of our prices without tax and people
198
00:07:11,140 --> 00:07:13,300
just know that they're yeah.
199
00:07:13,310 --> 00:07:14,800
So here we have to include it,
200
00:07:15,790 --> 00:07:20,410
but Not everyone have to pay that goods and services tax.
201
00:07:20,410 --> 00:07:26,320
It's only a certain threshold per like a turnover per year
202
00:07:27,400 --> 00:07:28,810
from getting close to that.
203
00:07:28,900 --> 00:07:31,660
So yeah.
204
00:07:31,690 --> 00:07:33,550
And so it's really confusing.
205
00:07:33,640 --> 00:07:36,910
So it means that I have to like charge 10%.
206
00:07:36,910 --> 00:07:39,130
And so I'm trying to like adjust my pricing,
207
00:07:39,160 --> 00:07:45,070
but not increase it too much so that Yeah.
208
00:07:46,420 --> 00:07:48,100
Stupid government and Texas,
209
00:07:49,660 --> 00:07:51,160
I wish I had a way to help you get out
210
00:07:51,160 --> 00:07:51,460
of that,
211
00:07:51,460 --> 00:07:51,970
but I don't.
212
00:07:52,750 --> 00:07:53,770
But, but yeah,
213
00:07:53,770 --> 00:07:54,760
that's the thing I think I thought,
214
00:07:54,760 --> 00:07:55,000
you know,
215
00:07:55,030 --> 00:07:58,570
why review my prices might be good to see whether,
216
00:07:58,570 --> 00:07:58,840
you know,
217
00:07:58,900 --> 00:07:59,260
I do,
218
00:07:59,260 --> 00:08:02,860
I include the digitals as a separate package or just say,
219
00:08:02,890 --> 00:08:03,490
well, you know,
220
00:08:03,580 --> 00:08:06,100
I do currently include digitals anywhere with all day.
221
00:08:06,130 --> 00:08:09,370
Yeah. And you can have the digitals is their own package
222
00:08:09,400 --> 00:08:12,220
too. And maybe it includes like a little image box with
223
00:08:12,250 --> 00:08:13,120
like, you know,
224
00:08:13,120 --> 00:08:15,970
reference prints or something or a little album block,
225
00:08:15,970 --> 00:08:18,250
or even just like a couple prints or you know,
226
00:08:18,250 --> 00:08:19,570
something small and printed.
227
00:08:19,660 --> 00:08:21,370
So they still get something tangible.
228
00:08:21,730 --> 00:08:21,940
But yeah,
229
00:08:21,940 --> 00:08:22,630
I can certainly do.
230
00:08:23,830 --> 00:08:24,130
All right.
231
00:08:25,990 --> 00:08:27,730
Sorry. I was going to say,
232
00:08:27,760 --> 00:08:31,480
w you also wanted to talk about the getting like marketing
233
00:08:31,480 --> 00:08:32,740
for the coming months,
234
00:08:32,740 --> 00:08:34,060
right? That's right.
235
00:08:34,090 --> 00:08:35,320
Exactly. Yeah.
236
00:08:35,350 --> 00:08:37,180
Cause I've got June,
237
00:08:37,180 --> 00:08:39,400
I've got a couple of weeks off and I've got the
238
00:08:39,400 --> 00:08:40,780
book in early July,
239
00:08:40,870 --> 00:08:44,110
but I need to start marketing and like I've done.
240
00:08:44,170 --> 00:08:47,740
So I did a model call one just to like,
241
00:08:47,740 --> 00:08:48,700
yeah, I did a model call,
242
00:08:48,700 --> 00:08:50,710
but then I found that a lot of the people that
243
00:08:50,710 --> 00:08:52,000
applied yeah.
244
00:08:52,330 --> 00:08:54,550
My previous clients yeah.
245
00:08:54,990 --> 00:08:59,610
On the streets for those clients who just wanted to get
246
00:08:59,610 --> 00:09:00,780
the free right.
247
00:09:00,960 --> 00:09:02,790
Free shoe and yeah.
248
00:09:02,820 --> 00:09:04,530
Like I was just looking at all of them and it
249
00:09:04,530 --> 00:09:05,040
was just,
250
00:09:05,040 --> 00:09:06,000
yeah, yeah,
251
00:09:06,070 --> 00:09:07,260
yeah. I hear you.
252
00:09:08,310 --> 00:09:10,590
I don't know why that oversaturated that.
253
00:09:10,650 --> 00:09:12,660
Cause I've got also my competitor,
254
00:09:12,660 --> 00:09:14,220
who's a studio photographer.
255
00:09:14,250 --> 00:09:15,990
We use the same business coach,
256
00:09:17,040 --> 00:09:19,020
same, pretty much similar campaigns.
257
00:09:19,020 --> 00:09:20,820
And she's also had her,
258
00:09:20,820 --> 00:09:21,120
you know,
259
00:09:21,120 --> 00:09:22,680
she's on quite a few campaigns.
260
00:09:22,680 --> 00:09:28,490
So I'm just wondering we've over-saturated now how Many people,
261
00:09:28,490 --> 00:09:30,200
how many people live in your,
262
00:09:30,740 --> 00:09:32,180
I know probably have An area,
263
00:09:33,240 --> 00:09:34,100
so you're good.
264
00:09:34,250 --> 00:09:34,700
You're good.
265
00:09:35,720 --> 00:09:37,070
Yeah. Yeah.
266
00:09:37,370 --> 00:09:38,750
No, it just takes a different,
267
00:09:38,750 --> 00:09:39,890
maybe just another,
268
00:09:39,890 --> 00:09:41,630
a different way to approach it a little bit.
269
00:09:41,840 --> 00:09:43,970
I like my favorite.
270
00:09:43,970 --> 00:09:45,410
I mean I love charitable marketing.
271
00:09:45,440 --> 00:09:46,970
I will do that all day every day,
272
00:09:46,970 --> 00:09:47,960
but first let me back up.
273
00:09:47,990 --> 00:09:49,040
You have an email list.
274
00:09:50,330 --> 00:09:50,960
Yeah. Good.
275
00:09:50,960 --> 00:09:52,660
Okay. If I ran out,
276
00:09:52,660 --> 00:09:53,540
I was pretty sure you did,
277
00:09:53,540 --> 00:09:54,410
but just want to,
278
00:09:54,410 --> 00:09:56,480
double-check all of you guys out there.
279
00:09:56,480 --> 00:09:57,890
If you're watching this laser coaching,
280
00:09:58,160 --> 00:09:59,120
make sure you have an email list.
281
00:09:59,120 --> 00:10:00,110
That's my number one question.
282
00:10:00,110 --> 00:10:01,460
When we talk marketing anyway,
283
00:10:01,940 --> 00:10:02,870
you have your email list.
284
00:10:02,870 --> 00:10:05,180
So let's find some different ways to,
285
00:10:05,180 --> 00:10:07,940
again, to add some leads to those and also book some
286
00:10:07,940 --> 00:10:08,540
good sessions.
287
00:10:08,570 --> 00:10:13,340
I have always had really good success with charitable marketing fundraisers,
288
00:10:13,340 --> 00:10:15,830
where I partner with the rescue or some other type of
289
00:10:15,830 --> 00:10:17,150
charity, you know,
290
00:10:17,150 --> 00:10:18,290
it could even be,
291
00:10:18,350 --> 00:10:20,060
it doesn't even have to be a local charity.
292
00:10:20,060 --> 00:10:22,100
It can be like a bigger charity that you partner with
293
00:10:22,100 --> 00:10:23,780
a local for-profit business.
294
00:10:23,870 --> 00:10:24,470
And then it,
295
00:10:24,470 --> 00:10:26,840
it has that kind of charitable component.
296
00:10:26,870 --> 00:10:28,910
But I found the,
297
00:10:29,270 --> 00:10:29,510
you know,
298
00:10:29,510 --> 00:10:30,620
you can do the big,
299
00:10:30,830 --> 00:10:34,040
we have like bigger rescues in our area that are like,
300
00:10:34,040 --> 00:10:34,340
you know,
301
00:10:34,340 --> 00:10:37,880
kind of either they're still usually privately run.
302
00:10:37,880 --> 00:10:40,520
They're not usually the city and county run ones are usually
303
00:10:40,520 --> 00:10:41,540
pretty hard to work with.
304
00:10:41,540 --> 00:10:44,450
Cause they're strapped really thin because their budgets are non-existent,
305
00:10:44,540 --> 00:10:47,480
but there's some bigger private ones that are still good to
306
00:10:47,480 --> 00:10:47,840
work with.
307
00:10:47,840 --> 00:10:52,280
But I found the sweet spot has been those smaller rescues
308
00:10:52,490 --> 00:10:53,180
that are like,
309
00:10:53,210 --> 00:10:53,510
I guess,
310
00:10:53,510 --> 00:10:54,860
kind of medium sized rescues.
311
00:10:54,860 --> 00:10:55,550
So they're fairly,
312
00:10:55,550 --> 00:10:58,430
well-known in the rescue community and the neighbor in the,
313
00:10:58,430 --> 00:10:59,990
in the city of,
314
00:11:00,020 --> 00:11:00,410
you know,
315
00:11:00,470 --> 00:11:02,000
they're actually getting some work done.
316
00:11:02,000 --> 00:11:04,550
It's not someone that just like created a nonprofit and it's
317
00:11:04,550 --> 00:11:06,710
like, I rescue five dogs a year and it's just me.
318
00:11:06,890 --> 00:11:10,280
Like they actually have a little network of volunteers and people
319
00:11:10,280 --> 00:11:11,390
that really support them.
320
00:11:11,810 --> 00:11:13,460
And you know,
321
00:11:13,460 --> 00:11:17,930
I have found working with them to do something where it
322
00:11:17,930 --> 00:11:20,060
is. I create a special offer.
323
00:11:20,330 --> 00:11:23,600
That's either like a mini session or I've done full sessions
324
00:11:23,600 --> 00:11:24,500
in the past too.
325
00:11:24,920 --> 00:11:28,970
And it is say my session fee was two 50.
326
00:11:29,180 --> 00:11:32,690
Maybe the session feeds a hundred dollars and it includes,
327
00:11:33,260 --> 00:11:33,650
you know,
328
00:11:33,650 --> 00:11:34,790
like a product credit,
329
00:11:35,090 --> 00:11:37,580
like a $200 product credit in a $50 donation.
330
00:11:37,580 --> 00:11:39,620
That's the one that I've always been super successful with.
331
00:11:39,650 --> 00:11:41,690
And it works really,
332
00:11:41,690 --> 00:11:45,200
really well because I'm still going through like my normal client
333
00:11:45,200 --> 00:11:46,520
qualification process.
334
00:11:46,520 --> 00:11:47,930
So I'm still talking to them,
335
00:11:47,930 --> 00:11:50,390
telling them they're probably going to spend over a thousand dollars.
336
00:11:50,420 --> 00:11:51,350
These are my prices,
337
00:11:51,380 --> 00:11:52,310
these are my things.
338
00:11:52,340 --> 00:11:54,820
So I'm still out the people that aren't really a good
339
00:11:54,820 --> 00:11:57,730
fit, but it gets so many people,
340
00:11:58,450 --> 00:11:58,960
you know,
341
00:11:59,290 --> 00:12:00,370
connecting with that charity.
342
00:12:00,370 --> 00:12:02,350
They then know like,
343
00:12:02,350 --> 00:12:03,340
and trust you.
344
00:12:03,340 --> 00:12:03,760
And they're like,
345
00:12:03,790 --> 00:12:04,510
oh no,
346
00:12:04,510 --> 00:12:05,380
this is great.
347
00:12:05,560 --> 00:12:07,630
And it also gets them off the butt because they have
348
00:12:07,630 --> 00:12:10,330
a better offer and it's an offer that's helping something they
349
00:12:10,330 --> 00:12:11,140
care about.
350
00:12:11,350 --> 00:12:14,650
And those medium sized charities like the,
351
00:12:14,650 --> 00:12:15,940
the bigger rescues,
352
00:12:15,940 --> 00:12:18,100
but not the really big community ones.
353
00:12:18,130 --> 00:12:20,830
Like if I can make a couple hundred dollars donation to
354
00:12:20,830 --> 00:12:24,100
them, that's a much bigger percentage of their budget than like
355
00:12:24,100 --> 00:12:26,170
the really big private ones that,
356
00:12:26,290 --> 00:12:26,770
you know,
357
00:12:26,890 --> 00:12:29,710
get tens of thousands of dollars in donations where this is
358
00:12:29,710 --> 00:12:31,960
like, what I could do would be a small drop in
359
00:12:31,960 --> 00:12:32,410
the bucket.
360
00:12:32,470 --> 00:12:35,500
So they will still kind of promote it.
361
00:12:35,500 --> 00:12:36,100
But the,
362
00:12:36,340 --> 00:12:40,240
those medium size small to medium sized rescues will really promote
363
00:12:40,240 --> 00:12:42,190
it hard because it's such a bigger,
364
00:12:42,580 --> 00:12:45,670
it's a more impactful donation to them than it is necessarily
365
00:12:45,670 --> 00:12:46,480
to the bigger ones.
366
00:12:47,860 --> 00:12:48,160
So yeah,
367
00:12:48,160 --> 00:12:48,760
those, I mean,
368
00:12:48,760 --> 00:12:49,420
it works really,
369
00:12:49,420 --> 00:12:51,160
really well in the academy,
370
00:12:51,160 --> 00:12:52,090
in the templates.
371
00:12:52,090 --> 00:12:54,550
There are charitable marketing templates in there.
372
00:12:55,080 --> 00:12:55,650
Yep. Okay,
373
00:12:55,650 --> 00:12:57,480
cool. Go and look at that.
374
00:12:57,630 --> 00:12:58,920
Yeah, But it's great too,
375
00:12:58,920 --> 00:13:00,270
because it gets you like,
376
00:13:00,270 --> 00:13:00,600
if you,
377
00:13:00,600 --> 00:13:01,470
you could do a new,
378
00:13:01,800 --> 00:13:02,430
new rescue,
379
00:13:02,430 --> 00:13:05,220
like every month or at least every quarter and you know,
380
00:13:05,220 --> 00:13:06,960
they're then promoting you to their people.
381
00:13:06,960 --> 00:13:09,420
You're getting your name in front of all these other people,
382
00:13:11,550 --> 00:13:11,880
you know,
383
00:13:11,880 --> 00:13:13,080
and you could even do,
384
00:13:13,230 --> 00:13:13,470
you know,
385
00:13:13,470 --> 00:13:14,460
you could do a full one,
386
00:13:14,460 --> 00:13:16,710
you can do a special like mini session.
387
00:13:16,740 --> 00:13:17,040
Of course.
388
00:13:18,630 --> 00:13:19,380
Yeah. I did that.
389
00:13:19,380 --> 00:13:19,710
I mean,
390
00:13:19,710 --> 00:13:22,110
especially in last year and they call it a mini session.
391
00:13:22,140 --> 00:13:24,420
Yeah. It did go quite well.
392
00:13:24,630 --> 00:13:29,190
Yeah. So I'll do that again for the national dog day.
393
00:13:29,460 --> 00:13:30,330
Yeah. Nice.
394
00:13:30,390 --> 00:13:31,290
I love Minute sessions,
395
00:13:31,290 --> 00:13:34,440
Megan and I just did a podcast episode on many.
396
00:13:37,320 --> 00:13:37,910
That was good.
397
00:13:37,920 --> 00:13:38,280
Then I was like,
398
00:13:38,280 --> 00:13:41,040
I'm trying to find that or else the call it rather
399
00:13:41,050 --> 00:13:42,150
mini-session yeah,
400
00:13:42,190 --> 00:13:43,710
yeah. For sure.
401
00:13:44,160 --> 00:13:44,640
The name,
402
00:13:45,210 --> 00:13:46,470
an alternate name for it.
403
00:13:46,800 --> 00:13:48,180
Yeah. Limited Edition.
404
00:13:48,180 --> 00:13:51,390
I liked her was a collectors collectors session.
405
00:13:51,990 --> 00:13:52,230
I was like,
406
00:13:52,230 --> 00:13:53,220
okay. Yeah.
407
00:13:53,820 --> 00:13:54,630
Cool. And then,
408
00:13:54,900 --> 00:13:55,930
yeah. And then I've got like,
409
00:13:55,930 --> 00:13:59,400
I do have a stole this weekend at an event as
410
00:13:59,400 --> 00:14:00,960
well, which is run by charity.
411
00:14:00,960 --> 00:14:03,600
So I think I got a special offer.
412
00:14:04,950 --> 00:14:07,530
Yeah. And make sure you do everything in an event.
413
00:14:07,530 --> 00:14:08,400
Like for me,
414
00:14:08,790 --> 00:14:09,120
I mean,
415
00:14:09,120 --> 00:14:10,500
I'd love to book sessions in an event,
416
00:14:10,500 --> 00:14:11,670
but I really want those leads.
417
00:14:11,670 --> 00:14:12,930
So I really want those emails.
418
00:14:12,930 --> 00:14:17,430
So make sure you have a contest for gathering emails.
419
00:14:17,610 --> 00:14:19,200
You could also do,
420
00:14:19,470 --> 00:14:19,860
you know,
421
00:14:19,860 --> 00:14:24,660
other contests just to keep getting more leads in with other
422
00:14:24,780 --> 00:14:26,190
for-profit businesses.
423
00:14:26,190 --> 00:14:26,670
Like, you know,
424
00:14:26,670 --> 00:14:30,810
give away a little mini session at a place that's convenient
425
00:14:30,810 --> 00:14:33,210
for you because someone or might not be qualified.
426
00:14:34,410 --> 00:14:35,790
And you know,
427
00:14:35,790 --> 00:14:37,770
I like to do like an album block cause it cost
428
00:14:37,770 --> 00:14:39,360
me 40 bucks and it has 10 images.
429
00:14:39,360 --> 00:14:40,620
So it's like high value to them,
430
00:14:40,620 --> 00:14:41,640
but low cost to me.
431
00:14:42,200 --> 00:14:43,680
So that way I get more people entering,
432
00:14:43,710 --> 00:14:45,090
but you know,
433
00:14:45,090 --> 00:14:45,690
you can just do a,
434
00:14:45,690 --> 00:14:49,350
Hey I'm giving away this and it could be send people
435
00:14:49,350 --> 00:14:50,580
to a page on your website.
436
00:14:50,580 --> 00:14:51,660
You just make a,
437
00:14:53,290 --> 00:14:54,560
a lead page essentially,
438
00:14:54,560 --> 00:14:55,430
where it's just like,
439
00:14:55,820 --> 00:14:56,150
you know,
440
00:14:56,210 --> 00:14:57,590
introduction your logo,
441
00:14:57,590 --> 00:15:00,710
the other businesses logo enter to win something from you,
442
00:15:00,710 --> 00:15:02,750
maybe something from them and,
443
00:15:03,050 --> 00:15:03,320
you know,
444
00:15:03,320 --> 00:15:05,600
put your email and whatever here by the state.
445
00:15:05,600 --> 00:15:06,500
And we'll choose a winner,
446
00:15:06,590 --> 00:15:07,400
you get all the leads,
447
00:15:07,400 --> 00:15:10,340
you pick a winner and then you can also create a
448
00:15:10,340 --> 00:15:14,090
little special offer for those other people that didn't win where
449
00:15:14,090 --> 00:15:15,590
I've in the past said,
450
00:15:16,070 --> 00:15:18,050
okay, so-and-so,
451
00:15:18,050 --> 00:15:18,290
you know,
452
00:15:18,290 --> 00:15:20,510
Mary Smith won our grand prize,
453
00:15:20,510 --> 00:15:23,240
but don't worry because so many of you guys,
454
00:15:23,240 --> 00:15:27,380
I love seeing so many incredible entries or doing a second
455
00:15:27,710 --> 00:15:31,100
giveaway. So that one was a $500 voucher.
456
00:15:31,100 --> 00:15:33,080
This one's a $200 voucher or something.
457
00:15:33,080 --> 00:15:35,620
It's a little bit less Awesome.
458
00:15:35,620 --> 00:15:36,820
A questionnaire.
459
00:15:37,300 --> 00:15:38,800
Yes. So I did for the second one.
460
00:15:38,800 --> 00:15:41,440
So the first one was just email and name and it
461
00:15:41,440 --> 00:15:42,370
was kind of like,
462
00:15:42,520 --> 00:15:43,780
there was no qualification.
463
00:15:44,080 --> 00:15:45,160
The second one was,
464
00:15:45,160 --> 00:15:47,890
if you want to enter to win this $200 voucher,
465
00:15:48,070 --> 00:15:48,850
fill out this form.
466
00:15:49,740 --> 00:15:50,980
So you get them to fill it out.
467
00:15:51,880 --> 00:15:54,190
So then it kind of becomes like the model called form,
468
00:15:54,670 --> 00:15:55,090
you know,
469
00:15:55,090 --> 00:15:55,750
where it's,
470
00:15:55,810 --> 00:15:56,620
you're asking.
471
00:15:56,620 --> 00:15:57,850
And I asked questions like,
472
00:15:57,850 --> 00:15:58,030
you know,
473
00:15:58,030 --> 00:15:59,650
have you ever gotten your dog photographed?
474
00:15:59,650 --> 00:16:01,360
Have you ever worked with a professional photographer?
475
00:16:01,390 --> 00:16:03,190
Would you be interested in,
476
00:16:03,490 --> 00:16:03,940
you know,
477
00:16:04,330 --> 00:16:07,150
while our albums prints and just kind of,
478
00:16:07,150 --> 00:16:08,020
you can kind of gauge,
479
00:16:08,020 --> 00:16:11,890
who's more interested based on how much effort they put into
480
00:16:11,890 --> 00:16:16,030
that, Do call them and ask all of those or just
481
00:16:16,210 --> 00:16:17,560
basically you Can call.
482
00:16:18,640 --> 00:16:20,860
It depends how much time you have and how much you
483
00:16:20,860 --> 00:16:22,000
really want the,
484
00:16:22,620 --> 00:16:23,440
this podcast.
485
00:16:23,890 --> 00:16:25,600
So go ahead and take a screenshot.
486
00:16:25,630 --> 00:16:29,320
You could also do like a video message,
487
00:16:29,350 --> 00:16:31,270
video, email PRI you know,
488
00:16:31,280 --> 00:16:33,850
a personalized one.
489
00:16:34,240 --> 00:16:36,820
I would probably do that because I still feel like calling
490
00:16:36,820 --> 00:16:38,320
can be obtrusive.
491
00:16:39,460 --> 00:16:41,140
But if I did the video one,
492
00:16:41,500 --> 00:16:42,280
I would always,
493
00:16:42,280 --> 00:16:43,510
whenever I contact them,
494
00:16:43,510 --> 00:16:45,760
I always let them know my phone number and let them
495
00:16:45,760 --> 00:16:47,980
know. You're welcome to get in touch with me via phone
496
00:16:48,010 --> 00:16:49,000
or email,
497
00:16:49,150 --> 00:16:50,470
or we can schedule a zoom call.
498
00:16:50,470 --> 00:16:50,890
Like I,
499
00:16:50,890 --> 00:16:53,110
I let them know all the time.
500
00:16:53,110 --> 00:16:54,280
These are the ways you can reach me,
501
00:16:54,310 --> 00:16:55,390
jump on over to our account.
502
00:16:56,290 --> 00:16:59,440
And we Can use kava in the video message saying,
503
00:16:59,680 --> 00:17:00,790
this is what I do.
504
00:17:00,800 --> 00:17:02,380
This is how the session works.
505
00:17:03,370 --> 00:17:04,180
I would just be,
506
00:17:04,180 --> 00:17:04,930
Hey, you know,
507
00:17:04,960 --> 00:17:06,610
congratulations. You know,
508
00:17:06,610 --> 00:17:07,450
it depends,
509
00:17:07,720 --> 00:17:09,760
you can have it as like,
510
00:17:09,760 --> 00:17:10,900
they need to get back to you.
511
00:17:10,900 --> 00:17:13,380
Like basically,
512
00:17:13,420 --> 00:17:15,760
like I'm picking five winners and you are one of our
513
00:17:15,760 --> 00:17:16,750
first winners.
514
00:17:16,960 --> 00:17:19,660
Please get back to me in the next three days,
515
00:17:19,660 --> 00:17:21,310
72 hours to claim,
516
00:17:21,310 --> 00:17:21,550
you know,
517
00:17:21,550 --> 00:17:22,600
to claim your session.
518
00:17:22,600 --> 00:17:24,460
Or if you're not interested,
519
00:17:24,460 --> 00:17:26,290
let me know and I'll give it onto the next person.
520
00:17:26,290 --> 00:17:28,360
And then you can even say in 72 hours,
521
00:17:28,360 --> 00:17:29,200
but I haven't heard from you,
522
00:17:29,440 --> 00:17:30,790
I'm going to give on to the next person.
523
00:17:31,030 --> 00:17:32,080
But I would do that in the follow-up.
524
00:17:32,080 --> 00:17:34,570
I wouldn't say the like maybe three days later,
525
00:17:34,570 --> 00:17:35,350
two, three days later,
526
00:17:35,350 --> 00:17:36,580
I would have a follow-up and say,
527
00:17:36,580 --> 00:17:37,840
Hey, I really need to know,
528
00:17:38,070 --> 00:17:38,240
you know,
529
00:17:38,320 --> 00:17:39,280
if you're not interested fine,
530
00:17:39,280 --> 00:17:40,210
but that,
531
00:17:40,240 --> 00:17:40,630
you know,
532
00:17:40,870 --> 00:17:42,490
I'm going to give the spot to somebody else in a
533
00:17:42,490 --> 00:17:44,110
couple, whatever timeframe.
534
00:17:45,310 --> 00:17:46,180
Awesome. Thank you.
535
00:17:46,180 --> 00:17:46,600
But yeah,
536
00:17:46,630 --> 00:17:49,240
yeah, It would just be a video of congratulations.
537
00:17:49,260 --> 00:17:49,830
You won.
538
00:17:50,010 --> 00:17:50,970
Here's what the process,
539
00:17:50,970 --> 00:17:51,870
where is like,
540
00:17:52,080 --> 00:17:53,820
I would let them know that,
541
00:17:54,270 --> 00:17:54,570
you know,
542
00:17:54,570 --> 00:17:59,280
you have whatever voucher that you won and you know,
543
00:18:00,240 --> 00:18:01,950
no additional purchases,
544
00:18:02,520 --> 00:18:02,820
you know,
545
00:18:02,880 --> 00:18:03,930
obligate Tori,
546
00:18:04,560 --> 00:18:05,880
there's nothing required.
547
00:18:07,020 --> 00:18:07,620
I can't sleep,
548
00:18:08,040 --> 00:18:11,550
but most clients spend a usually choose to spend about a
549
00:18:11,550 --> 00:18:13,200
thousand dollars in the session or whatever,
550
00:18:13,200 --> 00:18:14,400
that kind of 500,
551
00:18:14,400 --> 00:18:16,770
whatever, that price point that you kind of throw out to
552
00:18:16,770 --> 00:18:17,640
qualify people.
553
00:18:17,790 --> 00:18:20,130
I do make sure I put that in that you one
554
00:18:20,130 --> 00:18:24,000
video so that I'm starting to qualify only the people that
555
00:18:24,000 --> 00:18:27,780
will be worth my time And is that after they do
556
00:18:27,780 --> 00:18:31,830
the questionnaire And then I send it to like the best
557
00:18:31,830 --> 00:18:33,210
ones in the questionnaire first,
558
00:18:33,270 --> 00:18:34,140
the best answers.
559
00:18:34,710 --> 00:18:35,280
Okay, cool.
560
00:18:35,330 --> 00:18:39,570
Yeah. Great ideas.
561
00:18:41,280 --> 00:18:41,850
I love It.
562
00:18:42,390 --> 00:18:43,650
Cool. You're welcome.
563
00:18:44,770 --> 00:18:47,190
I'm on this.
564
00:18:47,190 --> 00:18:49,830
Full-time a fruit juice one day of my full-time jobs.
565
00:18:50,910 --> 00:18:51,420
I love it.
566
00:18:51,420 --> 00:18:52,740
Congratulations. That's awesome.
567
00:18:53,430 --> 00:18:54,030
Thank you.
568
00:18:54,090 --> 00:18:55,290
Thanks Nicole.
569
00:18:55,290 --> 00:18:57,030
It's been great chatting to you as always.
570
00:18:57,030 --> 00:18:57,960
Yes, You too.
571
00:18:57,960 --> 00:19:00,300
Have a good one and my crew will send this video
572
00:19:00,300 --> 00:19:01,710
to you as soon as they render it.
573
00:19:01,710 --> 00:19:02,730
So you'll get a copy of it.
574
00:19:05,820 --> 00:19:08,010
If you enjoy this podcast episode,
575
00:19:08,010 --> 00:19:11,400
go ahead and take a screenshot of this episode on your
576
00:19:11,400 --> 00:19:14,640
phone and post it up there on your Instagram stories and
577
00:19:14,640 --> 00:19:18,330
be sure to tag us at hair of the dog academy.
578
00:19:18,630 --> 00:19:22,200
And we would just love to see how you're listening and
579
00:19:22,200 --> 00:19:23,310
a full disclosure.
580
00:19:23,460 --> 00:19:26,880
Sometimes we just like to give away a little pet photographer,
581
00:19:26,880 --> 00:19:30,750
swag in the form of hair of the dog t-shirts and
582
00:19:30,750 --> 00:19:33,570
sweatshirts. So what are you waiting for?
583
00:19:33,900 --> 00:19:36,990
Go ahead and share that screenshot of this episode.
584
00:19:37,260 --> 00:19:39,110
And don't forget to tag us at hair,
585
00:19:39,120 --> 00:19:39,930
the dog academy.
586
00:19:40,050 --> 00:19:41,040
And while you're there,
587
00:19:41,100 --> 00:19:43,380
maybe you want to jump on over to our account and
588
00:19:43,380 --> 00:19:46,380
see what we're up to on the gram would love to
589
00:19:46,380 --> 00:19:47,130
connect with you.
590
00:19:49,140 --> 00:19:51,420
Thanks for listening to the hair of the dog podcast.
591
00:19:51,420 --> 00:19:53,490
If you want to check out the show notes for access
592
00:19:53,490 --> 00:19:55,710
to any of the links that we shared in this episode,
593
00:19:55,980 --> 00:19:58,260
as well as any additional related resources,
594
00:19:58,590 --> 00:20:03,750
simply go to www.hairofthedogacademy.com/eight
595
00:20:03,750 --> 00:20:05,250
four. Once again,
596
00:20:05,310 --> 00:20:11,040
that's www.hairofthedogacademy.com/eight
597
00:20:11,160 --> 00:20:16,100
four. Thanks for listening to this episode of hair of the
598
00:20:16,100 --> 00:20:17,060
dog podcast.
599
00:20:17,570 --> 00:20:18,830
If you enjoyed this show,
600
00:20:18,950 --> 00:20:20,660
please take a minute to leave a review.
601
00:20:20,870 --> 00:20:21,770
And while you're there,
602
00:20:21,860 --> 00:20:23,270
don't forget to subscribe.
603
00:20:23,300 --> 00:20:26,450
So you don't miss our upcoming episodes online.
604
00:20:27,170 --> 00:20:29,840
If you are ready to dive into more resources,
605
00:20:30,140 --> 00:20:35,510
head over to our website@wwwdothairofthedogacademy.com.
606
00:20:35,840 --> 00:20:39,050
Thanks for being a part of this pet photography community.