Business Pillar 6 - Marketing

089 - This week we cover the last of the six business pillars: marketing. Once the foundation of your business is in place, it's time to start telling the world. Because as much as we'd like the easy "build it and they will come" success, that's rarely how it works.  

Thankfully, as you'll learn in this final episode of the series, the three phases of marketing your business are pretty straightforward. (Just remember to have the other five pillars in place first!) 

What To Listen For: 

• What marketing actually is—and what it isn't
• The question to ask every single time someone asks what you do
• How to overcome the biggest marketing challenge facing pet photographers
• The 2 types of marketing, and the 4 stages of courting a client
• Ideas for connecting with your email list (yes, you really do need a list)
• How to run special promotions without sounding desperate 😬

Are you an Academy member? You can dive deeper into promoting your business with our email marketing workshop, released earlier this year.

Not an Academy member? Get on the waitlist here; we'd love to have you join us! 

Resources From This Episode: 

• Email Marketing Workshop (available inside the HOD Academy)
• Episode 79: Business Pillar #1 - Legal & Admin
• Episode 81: Business Pillar #2 - Branding
• Episode 83: Business Pillar #3 - Website
• Episode 85: Business Pillar #4 - Pricing
• Episode 87: Business Pillar #5 - Workflow
• Aweber, MailerLite, Mailchimp, Flodesk & ConvertKit (email marketing platforms)
• Hair of the Dog Academy 
• Hair of the Dog Facebook group
• Hair of the Dog Elevate coaching program

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.