088 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
Inquiries! How much is too much to share on the website, in the inquiry, and at the sales session? In this conversation, Nicole and Joy discuss the pros and cons of sharing at different times and create a plan to prepare the client but not scare them away!
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
LINKS:
Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/
Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing
Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/
JOIN THE PARTY:
088 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
Inquiries! How much is too much to share on the website, in the inquiry, and at the sales session? In this conversation, Nicole and Joy discuss the pros and cons of sharing at different times and create a plan to prepare the client but not scare them away!
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
LINKS:
Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/
Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing
Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/
JOIN THE PARTY:
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Welcome to the hair of the dog podcast.
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This is Nicole,
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and this is a special podcast episode,
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brought to you directly out of the hair of the dog
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academy. Inside the academy,
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our members have the opportunity to schedule laser coaching calls.
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And not only are these calls beneficial for them,
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but they get shared inside the community so that all of
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our other members can benefit from them.
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What we've done is we've taken the very best of our
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laser coaching calls.
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The ones that I know you guys have questions for as
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well, and we are bringing them to you here as some
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bonus episodes on the hair of the dog podcast.
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Now I'm not promising them every week,
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but periodically we'll be releasing new laser coaching calls out here
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on the podcast on Thursdays.
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So keep checking your podcast player and get ready for 15
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to 20 minutes of quick laser coaching to get some quick
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wins, get some questions answered and helping our members and you
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move forward in your business.
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If you want to learn more about how you can become
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a hair of the dog academy member to simply go to
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hair of the dog academy.com/academy
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and check it out.
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We'd love to have you inside our pack.
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Now stay tuned for the laser coaching.
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And when I say laser coaching,
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is it just me?
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Or do you picture little cats with laser beams too?
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That would make this even more fun,
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but I'd aggress,
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no cast with laser beams,
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but some incredible business knowledge about to happen.
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Enjoy Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Hello, joy.
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Welcome to Coaching.
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Yeah. Thanks for taking the time.
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Of course,
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of course.
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How was your back?
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No, it's good facts.
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Good. My I,
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well, yeah,
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no, backspin fine.
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Knee and knee and toe have been the bigger issues,
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but they're okay.
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Yeah. It seems like you go from one to another time
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now. Yeah.
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They're All caused by my 1300 pound four year old horse.
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Oh, well,
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that's a good kind of injury though.
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It is he's trouble.
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I was going to ask you about going forward with a
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mini session.
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Kevin, listen to your podcast about that.
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Yeah. And that was really helpful,
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really helpful.
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And then I started going through all your templates going,
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gee, you know,
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I guess what I did was I zoomed ahead thinking,
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oh, I can get this business started and start making some
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money. Well,
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yeah, sure.
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I made like this amount of money.
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So now I'm going backwards a bit and going,
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let's just get a few more building blocks in place.
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Yeah. So I just want to back up quickly to my,
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to my website,
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I started with listing three packages and the writer saying Allah
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cart is available or whatever.
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Then I,
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I switched my thought pattern and said,
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I'll just do packages starting at now.
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I'm like completely confused because I want to add in in-person
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sales, like super important.
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I want to add in Andrew's email messages,
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which I love surprise.
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But after I did his blog course,
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it was like,
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I can do this.
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And I set up a YouTube channel anyway,
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I digress.
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So, so yeah.
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Now I'm trying to figure out how do I set up?
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What do I reveal on my website?
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What don't I reveal on my website?
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And then when I go into this first dispersed,
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like IPS session,
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which let's assume it's zoom,
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you go into this then do you send them a PDF
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copy? And then of how much information or do you just
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present that?
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So I'm totally confused on that step.
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Okay. Gotcha.
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Yeah. So,
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you know,
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a lot of people different,
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a lot of different people do it,
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different ways.
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I am of the ilk that I want my clients to
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have seen all of my pricing before we ever step anywhere
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near the sales session,
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because I don't know,
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I just don't thrive in that awkwardness of like,
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oh, you haven't seen the prices.
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Here you go.
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No, I don't want that.
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So I wouldn't put all of your pricing on online.
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If you have packages,
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I feel like you can,
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it's kind of gray.
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So it's like a hard,
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no of having like,
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you know,
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a 20 by 30 framed print.
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Is this a 20 by 30 canvases?
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This like that's too much.
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No, it's also for me a hard,
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no of just no pricing of like contact me because people
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just want to know if you're in the ballpark before they
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take the effort to get in touch with you.
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So it,
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the, the goal of having our pricing on our website and
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I always find asking the intention and why we want to
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do this is like,
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helps us clarify what we want to get done.
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So the goal is to weed out the people that think
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they're going to get everything for $200 and,
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you know,
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get people interested enough to contact us,
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but we don't want to give them so much information that
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they immediately shut down realizing it's two X or,
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you know,
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thinking it's too expensive.
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Right. Because usually it is a little bit more expensive than
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maybe they originally thought,
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but then they start to think about it and you explain
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the benefits and they,
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they will then come around to it.
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So it's kind of like,
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what was it?
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The three little bears and the porridge,
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like just right.
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Yeah. So yeah.
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What are your price points on your collections?
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So my price points were basically,
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I had three of them.
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I had the puppy package.
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We'd be like any by 10.
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And of course everybody gets a social media bonus.
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So get that social media within 24 hours,
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everybody gets that every package.
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So the social media bonus,
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which is just a digital and,
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you know,
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they get to choose from say,
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you know,
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10 to 20,
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10 to 20 images.
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Yeah. And,
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and the photo session would be around $500.
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Okay. Then I've got a thousand dollars,
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which is like a larger piece of wall art.
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And you know,
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maybe a few more digitals,
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I'd have to actually go back,
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go back.
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I got rid of it yesterday saying,
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I'm just start from straps,
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some stars and the other,
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and then I've got one in the middle,
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like what like seven 50.
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Yeah. Right.
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So it's all based on it's based on the wallet size
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basically. And,
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and maybe one or two digitals.
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I honestly,
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I can't even remember.
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No, that's fine.
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That's fine.
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Like that.
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And then of course,
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yeah, I've got the Allah card stuff.
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So, and I figured out all the pricing on the ELA
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card. So my only two clients that I've had so far
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have not bought packages.
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They wanted everything customized.
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Okay. Some,
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one person wanted a ton of digitals because they're hooked on
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Facebook. They admitted it.
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And you know,
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another person wanted,
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you know,
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two pieces of wall art or whatever on the ELA cart
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pricing. That was fine.
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So, yeah.
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So now I want to go back to,
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I put those three packages then again,
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and then put the Allah cart.
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It's kind of like you did on your Website,
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right? Like it's like,
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yeah, by the way,
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you can,
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I mean,
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you can do that.
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I mean,
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you can kind of test and see,
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I would,
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I like collection squeakers people like an anchored spending point and
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gives them like an idea of what's involved.
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But for the Allah cart,
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it would be nice to give somebody a like some sort
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of bonus or something there too,
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like a reason for them to,
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if they chose that to spend a little bit more.
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So that can always be something like the session fee gets
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credited to a purchase of X or above.
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Do you know what your target session average is?
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Like what you want To make per session,
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I'd say at least a thousand.
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So Then you can have that is when you spend a
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thousand dollars,
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your session fee goes towards that.
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You could also have,
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if you find people are wanting digitals along with artwork,
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especially if you have a younger professional as your target market,
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then you can always do a purchase a wall piece 16
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by 24 larger wall piece.
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And then you can save 50% on digital files is kind
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of a create your own collection is an option there too.
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So those are options as far as the collections.
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I mean,
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these price points I think would be okay to be on
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there. You know,
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I would almost even stretch them out a little bit because
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if your goal is a thousand dollars and a thousand dollars
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is your highest collection people aren't usually going to buy that
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one. Right.
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So I would maybe look at 500,
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a thousand,
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1500 as your package collection prices.
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And then what's that 500.
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You were saying an eight by 10.
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Is that a Walmart?
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Eight by 10?
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Yeah, it's framed.
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So I take it to a professional place to get in
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glass, proper papers,
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et cetera.
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So they get the actual print mounted on a phone cord
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and then they can frame it as they,
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like if one client wanted the whole thing framed.
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So I got her a price for that and the other
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person mostly want to just digitals.
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So that's kind of how it I've only had two clients,
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so Yeah,
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yeah, yeah.
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Right, right.
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For that small ball.
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Let me ask you this question too.
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What do you most want to sell?
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What's your signature while art?
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Okay. So I would definitely build your collections around the wall
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art. So with that $500 one,
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especially if you're not framing it,
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I would make that 11 by 14 because it's not going
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to cost you that much more.
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And Matt and paper to make that a little bit bigger
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than eight by 10 and then have an option for them
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to frame it,
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like plus $200 or whatever,
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figure out what it needs to be to have a completely
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finished and frame.
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So, yeah.
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So I would,
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I would definitely do that because if you look at like
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$500 for one eight by 10,
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like even though it's a fine art finished eight by 10
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and matted and all that stuff,
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they still think like,
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oh, it's 50 cents at Walgreens,
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you know,
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Costco. Yeah.
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And then,
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and then the thousand,
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you can have maybe a more customized Walmart credit,
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you know,
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of a certain amount,
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like $750 or something like that,
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that they can put towards whatever Walmart they want and includes
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maybe a few extra prints or a few extra digital files.
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And then that big one I would have either depends on
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what your wallet pricing is.
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Either more Walmart.
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If you think clients usually want that or keep that same,
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Walmart has that middle one,
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but add like a small little album or folio box type
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thing and add a couple extra digitals and yeah.
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And then you call it a day.
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And so you can put,
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you can put those collections on there and then have on
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there that little one,
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like, Hey,
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you know,
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looking for something completely custom.
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Here's how that works.
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Basically. I think that would be fine to have on there,
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but I wouldn't put all the individual products Per se.
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Right. Do you reveal that when you actually do the in-person
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sales? Yeah.
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Before That,
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even when I talked to them,
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they get a full pricing guide,
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like when they're booking.
325
00:11:31,430 --> 00:11:34,610
Okay. So would you show them that before you actually have
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your first consultation?
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Well, it depends.
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It depends.
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I, I usually do,
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00:11:42,500 --> 00:11:44,000
but you don't have to,
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some people don't like that,
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that can work either way.
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So I,
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before they see all the pricing,
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00:11:50,090 --> 00:11:52,760
what needs to happen is they need to start to know,
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00:11:52,760 --> 00:11:54,670
like, trust me and see,
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00:11:54,730 --> 00:11:57,460
start to learn a little bit about the benefits of what
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I can offer and why they would care about like printed
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00:12:01,000 --> 00:12:03,760
artwork. So if you kind of work that into your messaging
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of your inquiry and your response and your little video message,
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then you know,
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00:12:08,830 --> 00:12:10,120
then you can share all that.
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00:12:10,150 --> 00:12:13,270
Or I know some people that just try to get on
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00:12:13,270 --> 00:12:16,180
that inquiry guide to get them to book that consultation.
345
00:12:16,360 --> 00:12:19,210
So I kind of can go either way.
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I always make that consultation available.
347
00:12:22,120 --> 00:12:23,350
Every time I talked to them,
348
00:12:23,470 --> 00:12:25,420
like in that inquiry process response,
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like, Hey,
350
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book, a consultation,
351
00:12:26,590 --> 00:12:27,520
book, a consultation,
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00:12:27,580 --> 00:12:30,220
but I also give them enough information to kind of make
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a decision and say,
354
00:12:31,330 --> 00:12:31,930
Hey, if you know,
355
00:12:31,930 --> 00:12:33,070
you want to book a session,
356
00:12:33,070 --> 00:12:34,540
here's the link that you go to do that.
357
00:12:34,600 --> 00:12:36,070
And then after they book,
358
00:12:36,250 --> 00:12:38,620
I'm still like still having that consultation.
359
00:12:38,620 --> 00:12:42,730
So I'm not a stickler about booking or consultation first.
360
00:12:42,790 --> 00:12:46,660
I kind of offer them both of those options because I,
361
00:12:46,690 --> 00:12:47,860
if they're ready to book,
362
00:12:48,200 --> 00:12:49,090
I want them to book,
363
00:12:49,570 --> 00:12:50,080
you know?
364
00:12:50,290 --> 00:12:50,860
And then,
365
00:12:51,040 --> 00:12:52,060
and then after they book,
366
00:12:52,060 --> 00:12:52,330
it's like,
367
00:12:52,330 --> 00:12:55,120
okay, well let's schedule our session planning meeting,
368
00:12:55,390 --> 00:12:56,950
which is basically your consultation.
369
00:12:56,950 --> 00:13:00,010
And if for some reason I got there and they didn't
370
00:13:00,010 --> 00:13:03,100
see the pricing or were somehow confused and like this isn't
371
00:13:03,100 --> 00:13:03,730
the right fit.
372
00:13:03,730 --> 00:13:05,770
I would just refund whatever they had paid.
373
00:13:05,770 --> 00:13:06,700
Like, that's fine.
374
00:13:07,240 --> 00:13:08,230
Usually it doesn't happen.
375
00:13:08,230 --> 00:13:08,980
But just,
376
00:13:09,400 --> 00:13:09,760
you know,
377
00:13:10,060 --> 00:13:12,130
just to have a plan in case I don't want to
378
00:13:12,130 --> 00:13:14,320
go through a whole session and then be upset or myself
379
00:13:14,320 --> 00:13:15,100
be frustrated.
380
00:13:15,100 --> 00:13:16,750
So, But yeah,
381
00:13:17,150 --> 00:13:17,670
that help,
382
00:13:17,700 --> 00:13:18,690
that helps a lot.
383
00:13:18,690 --> 00:13:20,940
It gives me a starting point to just go back.
384
00:13:20,940 --> 00:13:21,960
I often tell my son,
385
00:13:21,960 --> 00:13:23,760
sometimes you got to go back.
386
00:13:23,970 --> 00:13:25,230
Yeah. And just test it,
387
00:13:25,230 --> 00:13:26,250
like the action,
388
00:13:26,280 --> 00:13:28,920
what you're doing of just getting out there and doing this,
389
00:13:28,950 --> 00:13:29,220
you know,
390
00:13:29,220 --> 00:13:32,040
you get so much more clarity as you go through it.
391
00:13:32,040 --> 00:13:33,180
So, you know,
392
00:13:33,180 --> 00:13:36,270
no one says we have to set anything in stone.
393
00:13:36,270 --> 00:13:37,170
We don't have a board.
394
00:13:37,170 --> 00:13:38,880
We need to run our decisions by like,
395
00:13:38,880 --> 00:13:39,600
we can just change.
396
00:13:39,600 --> 00:13:41,070
It could log into our website change.
397
00:13:42,960 --> 00:13:43,470
That's right.
398
00:13:43,470 --> 00:13:45,960
Because the prices start at,
399
00:13:46,530 --> 00:13:48,210
as soon as I put it on my website,
400
00:13:48,210 --> 00:13:51,150
I thought my stomach is not taking this very well.
401
00:13:51,180 --> 00:13:51,390
You know,
402
00:13:53,010 --> 00:13:54,600
I was visualizing a,
403
00:13:54,990 --> 00:13:55,410
you know,
404
00:13:55,620 --> 00:13:56,730
you go to Toyota.
405
00:13:58,170 --> 00:13:58,680
Well, you know,
406
00:13:58,680 --> 00:13:59,640
the price started,
407
00:13:59,670 --> 00:14:00,150
you know,
408
00:14:00,390 --> 00:14:01,770
$4,000 or something.
409
00:14:01,770 --> 00:14:03,480
And then you end up at 24,
410
00:14:03,480 --> 00:14:05,160
by the time you add like floor mats.
411
00:14:05,260 --> 00:14:06,180
Right. Right.
412
00:14:06,910 --> 00:14:08,340
That's what it kind of reminded me of.
413
00:14:08,340 --> 00:14:09,090
So, no,
414
00:14:09,090 --> 00:14:09,870
that's great.
415
00:14:09,960 --> 00:14:11,370
That's a really good start.
416
00:14:11,370 --> 00:14:13,740
Thanks. Thanks very much.
417
00:14:13,800 --> 00:14:14,640
You're so welcome.
418
00:14:14,820 --> 00:14:15,420
I was looking,
419
00:14:15,510 --> 00:14:17,640
going to your lake Tahoe.
420
00:14:17,850 --> 00:14:20,460
Yeah. So your lake Tahoe trips.
421
00:14:20,460 --> 00:14:21,330
So yeah.
422
00:14:21,360 --> 00:14:22,380
I'm, I'm thinking,
423
00:14:22,800 --> 00:14:25,980
Okay, well get your application as soon because they're,
424
00:14:25,980 --> 00:14:28,560
they're rolling And fast hiding and yeah.
425
00:14:28,590 --> 00:14:30,120
I even wonder what time is it,
426
00:14:30,150 --> 00:14:30,420
you know,
427
00:14:30,420 --> 00:14:31,590
is the announcement coming up?
428
00:14:31,590 --> 00:14:32,470
So yeah,
429
00:14:33,030 --> 00:14:35,400
But now go to hair of the dog academy.com/hound
430
00:14:35,400 --> 00:14:38,640
vision. I will have a good one.
431
00:14:40,320 --> 00:14:42,480
If you enjoy this podcast episode,
432
00:14:42,480 --> 00:14:45,900
go ahead and take a screenshot of this episode on your
433
00:14:45,900 --> 00:14:49,320
phone and posted up there on your Instagram stories and be
434
00:14:49,320 --> 00:14:52,700
sure to tag us at of the dog academy.
435
00:14:52,820 --> 00:14:56,360
And we would just love to see how you're listening and
436
00:14:56,360 --> 00:14:57,500
a full disclosure.
437
00:14:57,620 --> 00:15:01,040
Sometimes we just like to give away a little pet photographer,
438
00:15:01,040 --> 00:15:04,700
swag in the form of hair of the dog t-shirts and
439
00:15:04,700 --> 00:15:06,980
sweatshirts. So what are you waiting for?
440
00:15:07,040 --> 00:15:10,130
Go ahead and share that screenshot of this episode.
441
00:15:10,190 --> 00:15:12,020
And don't forget to tag us at hair,
442
00:15:12,020 --> 00:15:12,830
the dog academy.
443
00:15:12,980 --> 00:15:14,000
And while you're there,
444
00:15:14,060 --> 00:15:16,310
maybe you want to jump on over to our account and
445
00:15:16,310 --> 00:15:19,340
see what we're up to on the gram would love to
446
00:15:19,340 --> 00:15:20,060
connect with you.
447
00:15:21,290 --> 00:15:23,570
Thanks for listening to the hair of the dog podcast.
448
00:15:23,570 --> 00:15:25,610
If you want to check out the show notes for access
449
00:15:25,610 --> 00:15:27,860
to any of the links that we shared in this episode,
450
00:15:28,130 --> 00:15:30,410
as well as any additional related resources,
451
00:15:30,590 --> 00:15:35,420
simply go to www.hairofthedogacademy.com/
452
00:15:35,450 --> 00:15:37,310
88. Once again,
453
00:15:37,340 --> 00:15:42,050
that's www.hairofthedogacademy.com/the
454
00:15:42,050 --> 00:15:43,580
number eight and the number eight.
455
00:15:45,550 --> 00:15:48,520
Thanks for listening to this episode of hair of the dog
456
00:15:48,520 --> 00:15:50,830
podcast. If you enjoyed this show,
457
00:15:51,040 --> 00:15:52,750
please take a minute to leave a review.
458
00:15:52,930 --> 00:15:53,860
And while you're there,
459
00:15:53,980 --> 00:15:55,330
don't forget to subscribe.
460
00:15:55,390 --> 00:15:57,610
So you don't miss our upcoming episodes.
461
00:15:58,300 --> 00:15:58,840
Last thing,
462
00:15:59,260 --> 00:16:01,930
if you are ready to dive into more resources,
463
00:16:02,200 --> 00:16:07,600
head over to our website@wwwdothairofthedogacademy.com.
464
00:16:07,930 --> 00:16:11,140
Thanks for being a part of this pet photography community.