092 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
Alan is planning a mini-session event and is looking to create it in a way in which he creates awareness, attracts potential long-term clients, and makes some money. We discuss options for hosting and pricing and if you are planning a mini-session event, you don't want to miss this one!
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
LINKS:
Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/
Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing
Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/
JOIN THE PARTY:
092 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
Alan is planning a mini-session event and is looking to create it in a way in which he creates awareness, attracts potential long-term clients, and makes some money. We discuss options for hosting and pricing and if you are planning a mini-session event, you don't want to miss this one!
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
LINKS:
Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/
Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing
Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/
JOIN THE PARTY:
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Welcome to the hair of the dog podcast.
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This is Nicole,
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and this is a special podcast episode,
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brought to you directly out of the hair of the dog
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academy. Inside the academy,
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our members have the opportunity to schedule laser coaching calls.
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And not only are these calls beneficial for them,
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but they get shared inside the community so that all of
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our other members can benefit from them.
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What we've done is we've taken the very best of our
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laser coaching calls.
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The ones that I know you guys have questions for as
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well, and we are bringing them to you here as some
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bonus episodes on the hair of the dog podcast.
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Now I'm not promising them every week,
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but periodically we'll be releasing new laser coaching calls out here
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on the podcast on Thursdays.
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So keep checking your podcast player and get ready for 15
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to 20 minutes of quick laser coaching to get some quick
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wins, get some questions answered and helping our members and you
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move forward in your business.
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If you want to learn more about how you can become
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a hair of the dog academy member to simply go to
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hair of the dog academy.com/academy
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and check it out.
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We'd love to have you inside our pack.
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Now stay tuned for the laser coaching.
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And when I say laser coaching,
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is it just me?
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Or do you picture little cats with laser beams too?
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That would make this even more fun,
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but I'd aggress,
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no cast with laser beams,
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but some incredible business knowledge about to happen.
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Enjoy Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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You're ready,
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Alan. Welcome To laser coaching.
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Excited to have you here.
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Yeah, let me know how I can help.
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Okay. So I don't know if you saw my questions that
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I sent,
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but okay.
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So I'll try and be as fast as possible because I
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think that I've loaded you up here with my stuff.
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And I've also booked a office hours call with you.
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And I am expecting that you're going to give me some
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stuff I'm going to massage it.
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And then I'm hoping that I can get some more information
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from you in a couple of days.
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So the very first question I have is regarding the partnership
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that, or the,
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the, the marketing plan I have coming up,
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I've got somebody kind of in mind and they're,
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they're going.
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Yeah, yeah,
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yeah. Maybe.
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Okay. You know,
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I saw I've got a massage out a little bit,
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but my main question on that regard is what is it?
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What is it that I can give to the client in
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this case?
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So the client's coming in,
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they're going to pay whatever they pay that,
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you know,
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their $25 session fee,
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they're putting in a bag of dog food for the rescue.
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Yup. What did they get out of it?
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Do I give them a five by seven?
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Do I give them digitals?
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What, you know,
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that's well,
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Tell me a little bit more.
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Who are you doing?
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Where are you doing this event?
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And it's the bringing in food for the rescue.
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We don't need anything else to the rescue.
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Is there a for-profit business attached with it going There is?
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So the for-profit business is going to be a local pet
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store too,
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while they're there they're Canada wide,
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but yeah,
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it's, it's a local franchise and the heart is our,
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sorry, their rescue is a smaller rescue.
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They're not like the humane society there.
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And I volunteer for them anyway.
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So they're called heart and the,
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so I,
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I initially we had thought that we would actually set up
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a little mobile studio in their,
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in their store and just rely on walk-in traffic,
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but it might've evolved a little bit beyond that.
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I might've,
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I might've changed it to where I've got a little studio
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at my place in the garage.
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And Because I think you'll be happier having people sign up
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in advance.
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Yeah. Okay.
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That'll be,
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that'll work out better in every possible way.
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Okay. Yeah.
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Yeah. Okay.
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So, so there we go sign up in advance.
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And then,
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so at that point I thought,
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well, what is it that the,
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the vendor partners putting into this,
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what are they doing?
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And I thought,
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well, you know,
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a little gift bags,
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if we give them a gift bag and they branded the
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product that goes into the gift bag,
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if they're responsible for that,
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so that they get their,
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they get their kind of piece of the little pie.
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Yeah, absolutely.
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You know,
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and they,
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since you had working with the charity too,
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it becomes a good marketing initiative for the for-profit business too,
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for the pet food store,
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because they're supporting this event that supports a charity.
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So that becomes a feel good marketing thing.
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And it's not really costing them any money to participate.
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The only thing that would cost them maybe as if they
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were donating something to the swag bag,
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but they could at least do like a coupon or something
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like that to get people to come back to the store,
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you know,
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reasons to get traffic back in the store would be great.
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And then the other benefit they get is the promotion of
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this event,
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to your people,
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to the charities,
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people, you know,
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they'll hopefully promote it out to there.
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So when you have these multiple partners everybody's promoting,
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so that's extra visibility for all the people involved.
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So that's,
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that's good for them.
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You know,
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it really,
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because it's not,
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there's not much that they would need to do,
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you know,
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if it's gonna be not even on their,
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their property,
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it would be,
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yeah. It would be really just,
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Hey, would you help us promote it?
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And then in turn,
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we will,
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you know,
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make sure that you're included for swag bags for all the
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people. And we're promoting you as long,
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you know,
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we're all promoting you as well as the,
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the event.
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So, yeah,
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cause that doesn't really cost them anything.
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And then for them to promote it,
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anytime you want to have another business or charity promote something
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of ours,
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like we want to make sure that we create the copy
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and the posts and like all this stuff.
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So it's literally like,
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here you go.
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Here's what you can post on social.
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Here's an email you can send out.
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So if they want to customize it a little bit,
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they can,
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but they don't have to do any work to make it
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really, really easy for them.
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And then you're going to get a lot more participation from
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them. Cause they're all busy.
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Yeah. So I'm just writing a note here,
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spoonfeed. Okay.
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Yeah. And we'll send this video to you too here in
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a day or two.
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Oh cool.
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So You'll have to look back on.
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Yeah. And then as far as the rescue,
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you know,
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they're going to get the food and they're going to promote
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it hopefully.
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And so yeah.
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So that's good for them.
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And then they're,
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you know,
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more, more knowledge about the rescue.
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So then your main question was what do we give,
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like what's the offer,
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correct? Yeah.
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Okay. Perfect.
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Price point.
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You said it was $25 twenty-five bucks.
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Does any of that go to the charity?
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No, that's all for me.
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Okay. So yeah.
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So you could have,
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it include a five by seven print or a digital file.
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You know,
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I would probably do the print even though it costs me
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more and give them the opportunity to upgrade,
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to include the digital file.
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Okay. So,
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So at $25,
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we're not talking about,
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it's got no mounting,
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it's got no Madding.
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It's got no framing.
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It is.
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Yeah. I mean it would just be a print and that
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becomes, that becomes a question for you to have to hand
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them something cheap.
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Yeah. Of what do you feel like?
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My branding Is about quality and hiring.
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Yeah. Like my personal rule is I will never send anything
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unmounted out of my studio.
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Okay. So did you already advertise it at $25 or no?
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No. I haven't run anything yet on it.
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Yeah. So what if you did it as a $25 donation
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to the,
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I can do it a couple of different ways.
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You can make it a little bit more expensive,
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like make it 35,
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37 39 and include a mounted print,
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you know,
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eight bucks.
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Yeah. Yeah.
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It's eight bucks from white house for seafood for people in
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the states.
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Well, It shouldn't be that much from GTA.
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Right. You know,
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I don't even know what GTA is.
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So that's a lot Of my Canadian people talk highly of
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them. GTA,
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Imogene, I believe.
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Okay. All right.
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So yeah.
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I Use a technic care in Edmonton here.
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No, they're,
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they're a beautiful lab.
253
00:08:21,580 --> 00:08:22,690
I mean they do beautiful work,
254
00:08:22,690 --> 00:08:23,710
but pricey.
255
00:08:24,130 --> 00:08:25,060
Yeah. Yeah.
256
00:08:25,630 --> 00:08:28,030
So then it's priced in Canadian dollars and you know what
257
00:08:28,030 --> 00:08:28,270
it is,
258
00:08:28,660 --> 00:08:30,520
You know what I'm trying to.
259
00:08:30,580 --> 00:08:32,320
Yeah. But anyway,
260
00:08:32,320 --> 00:08:33,010
yeah. Check,
261
00:08:33,020 --> 00:08:33,970
you can ask in the group,
262
00:08:33,970 --> 00:08:35,440
there's a lot of Canadians in the academy,
263
00:08:35,440 --> 00:08:37,870
so they can give you some ideas as well.
264
00:08:39,190 --> 00:08:39,490
But yeah.
265
00:08:39,490 --> 00:08:41,890
So increase the price a little and include just that.
266
00:08:41,890 --> 00:08:42,790
And then,
267
00:08:42,940 --> 00:08:44,770
so you market it as,
268
00:08:44,800 --> 00:08:46,420
Hey, there's these many sessions,
269
00:08:46,450 --> 00:08:48,190
here's the price that includes that.
270
00:08:48,550 --> 00:08:49,930
And then after they book,
271
00:08:50,050 --> 00:08:51,220
as they're getting ready,
272
00:08:51,220 --> 00:08:52,450
you let them know like,
273
00:08:52,450 --> 00:08:54,340
Hey, we're looking forward to our session.
274
00:08:55,230 --> 00:08:55,530
You know,
275
00:08:55,530 --> 00:08:58,290
your, your session includes this.
276
00:08:58,590 --> 00:09:02,220
However, we also have these special collections available.
277
00:09:02,220 --> 00:09:03,450
If you'd like to upgrade,
278
00:09:03,510 --> 00:09:05,100
you could even say that like,
279
00:09:05,100 --> 00:09:05,520
you know,
280
00:09:05,760 --> 00:09:07,020
if you want to upgrade,
281
00:09:07,380 --> 00:09:08,850
you could basically get,
282
00:09:09,030 --> 00:09:10,290
you can just price it this way.
283
00:09:10,290 --> 00:09:11,550
So maybe it's 35,
284
00:09:11,550 --> 00:09:12,030
whatever it is,
285
00:09:12,030 --> 00:09:14,220
39, 30 $5 to book it.
286
00:09:14,220 --> 00:09:15,240
But if you upgrade,
287
00:09:15,240 --> 00:09:18,480
you get like a $75 credit towards the other,
288
00:09:18,480 --> 00:09:22,020
towards the other lecture,
289
00:09:22,020 --> 00:09:23,490
leaving free money,
290
00:09:23,490 --> 00:09:24,150
$35 on the table.
291
00:09:24,150 --> 00:09:26,790
If I don't upgrade and you just,
292
00:09:28,530 --> 00:09:30,060
the price is whatever it is to make sense.
293
00:09:30,530 --> 00:09:31,400
Yeah. Yeah.
294
00:09:31,610 --> 00:09:32,270
Okay. Yeah.
295
00:09:32,270 --> 00:09:32,720
No that,
296
00:09:32,790 --> 00:09:33,890
I didn't think of that.
297
00:09:33,890 --> 00:09:34,820
That's that's good.
298
00:09:34,820 --> 00:09:35,630
Cause I was thinking,
299
00:09:35,660 --> 00:09:37,700
cause my plan was to okay.
300
00:09:37,700 --> 00:09:40,220
Have them do a and we can do as much in-person
301
00:09:40,220 --> 00:09:40,910
sales as we can.
302
00:09:40,910 --> 00:09:44,030
So I would do it via zoom or Skype or something.
303
00:09:44,030 --> 00:09:44,420
And then,
304
00:09:44,450 --> 00:09:46,010
and then have them come back and say,
305
00:09:46,070 --> 00:09:46,310
you know,
306
00:09:46,320 --> 00:09:48,050
here's the five images that we took.
307
00:09:48,170 --> 00:09:50,150
This is the one I recommend for your five by seven
308
00:09:50,150 --> 00:09:50,660
kind of thing.
309
00:09:50,810 --> 00:09:52,160
Yeah. But here,
310
00:09:52,460 --> 00:09:54,950
and that was where I was going to hit them with
311
00:09:54,950 --> 00:09:55,610
the upsell.
312
00:09:55,700 --> 00:09:57,170
But this one is a little earlier.
313
00:09:57,170 --> 00:09:58,100
So I liked It.
314
00:09:58,600 --> 00:10:00,890
No, it just lets them know like here and you let
315
00:10:00,890 --> 00:10:02,210
them know that it's totally fine.
316
00:10:02,450 --> 00:10:03,890
Optional. Like just one,
317
00:10:03,900 --> 00:10:04,220
let you know,
318
00:10:04,220 --> 00:10:06,080
this is going to be available to you if you choose.
319
00:10:06,410 --> 00:10:08,990
But it does include a five by seven print and you
320
00:10:08,990 --> 00:10:10,520
know, let them know the process afterwards.
321
00:10:10,520 --> 00:10:11,630
We'll get together on zoom.
322
00:10:11,630 --> 00:10:12,890
We'll choose your favorite.
323
00:10:12,980 --> 00:10:15,860
And I can answer any questions that you have and then
324
00:10:15,890 --> 00:10:17,180
on the sales session.
325
00:10:17,180 --> 00:10:17,810
And it's just all right,
326
00:10:17,810 --> 00:10:18,620
here's our images.
327
00:10:18,620 --> 00:10:19,850
It comes with that five by seven.
328
00:10:19,850 --> 00:10:21,380
But remember if you'd like to upgrade,
329
00:10:21,380 --> 00:10:25,790
you have a $75 credit towards these other collections and what
330
00:10:25,790 --> 00:10:26,720
those could be like,
331
00:10:26,720 --> 00:10:30,350
it can be a collection of like three eight by tens,
332
00:10:30,790 --> 00:10:32,210
eight by 10 or five by sevens.
333
00:10:32,690 --> 00:10:35,450
It could be like even the lowest one.
334
00:10:35,450 --> 00:10:37,430
You can give them the option to add on the high
335
00:10:37,430 --> 00:10:38,240
rise, digital,
336
00:10:38,270 --> 00:10:39,560
even if they want the one,
337
00:10:39,590 --> 00:10:40,100
you know,
338
00:10:40,160 --> 00:10:41,150
if they just want,
339
00:10:41,150 --> 00:10:42,590
I just want my five by seven.
340
00:10:42,620 --> 00:10:43,100
Okay. Okay.
341
00:10:43,100 --> 00:10:43,700
That's fine.
342
00:10:43,730 --> 00:10:45,920
You can add on the high reds digital for an extra
343
00:10:45,920 --> 00:10:47,270
$25, if you'd like,
344
00:10:47,750 --> 00:10:48,020
you know,
345
00:10:48,020 --> 00:10:53,420
you're already editing it and then maybe there's so there's that
346
00:10:53,600 --> 00:10:56,570
bottom level upgrade then there's the like three prints,
347
00:10:57,080 --> 00:10:57,740
this prints.
348
00:10:57,740 --> 00:11:02,660
And then maybe there's one that has a bigger like wall
349
00:11:02,660 --> 00:11:03,740
piece, you know,
350
00:11:03,740 --> 00:11:07,610
11 by 14 or 12 by 18 with the three prints.
351
00:11:07,880 --> 00:11:10,400
And then maybe there's just one that has all five digital
352
00:11:10,400 --> 00:11:13,310
files and a big wall piece or a medium sample.
353
00:11:13,700 --> 00:11:15,080
So you just have to kind of play with that and
354
00:11:15,080 --> 00:11:17,270
see price point for something like that.
355
00:11:17,270 --> 00:11:23,120
Just from my experience is probably in the 200,
356
00:11:23,120 --> 00:11:26,870
400, $600 range for collections ish.
357
00:11:27,200 --> 00:11:28,250
Yeah. Like as,
358
00:11:28,250 --> 00:11:29,390
as you,
359
00:11:29,420 --> 00:11:30,680
that's what you'll upgrade to.
360
00:11:30,860 --> 00:11:31,940
Yeah. Okay.
361
00:11:32,210 --> 00:11:32,600
Right on.
362
00:11:32,890 --> 00:11:33,380
Right. Yeah.
363
00:11:33,440 --> 00:11:33,770
I mean,
364
00:11:33,770 --> 00:11:35,510
so you could definitely probably go higher.
365
00:11:35,780 --> 00:11:36,470
I don't know.
366
00:11:36,470 --> 00:11:38,270
I've kind of found that to be the sweet spot.
367
00:11:38,570 --> 00:11:42,230
Also in the academy inside the marketing class,
368
00:11:42,260 --> 00:11:44,390
there is a section that says mini sections,
369
00:11:44,450 --> 00:11:45,410
mini sessions.
370
00:11:45,410 --> 00:11:47,900
And did you download there's the whole mini sessions in a
371
00:11:47,900 --> 00:11:48,590
snap there?
372
00:11:48,620 --> 00:11:51,440
It's like my outline of exactly how I ran these types
373
00:11:51,440 --> 00:11:55,870
of sessions Need to look that because I've watched two videos
374
00:11:55,870 --> 00:11:57,580
and I didn't know there was more so I need to
375
00:11:57,640 --> 00:11:58,210
'cause I,
376
00:11:58,360 --> 00:11:58,780
I say,
377
00:11:58,780 --> 00:12:00,160
I, I just told myself all,
378
00:12:00,160 --> 00:12:03,610
I'm going to tell Nicole that I'm consuming everything she has
379
00:12:03,610 --> 00:12:04,390
on the academy,
380
00:12:04,390 --> 00:12:11,280
but clearly I haven't Those two in the group,
381
00:12:11,280 --> 00:12:11,640
like, Hey,
382
00:12:11,640 --> 00:12:14,070
where's information on this and then you'll have Amanda we'll hook
383
00:12:14,070 --> 00:12:14,400
you up.
384
00:12:14,760 --> 00:12:15,060
But yeah,
385
00:12:15,180 --> 00:12:18,540
that'll it kind of like has a timeline and like my
386
00:12:18,540 --> 00:12:20,220
exact process of how I do,
387
00:12:20,220 --> 00:12:21,540
like I do the registration,
388
00:12:21,540 --> 00:12:22,200
the payment,
389
00:12:22,200 --> 00:12:22,860
the contracts,
390
00:12:22,860 --> 00:12:24,450
like all on the registration form.
391
00:12:24,450 --> 00:12:25,590
So it is streamlined.
392
00:12:25,590 --> 00:12:26,610
It is quick and easy.
393
00:12:26,610 --> 00:12:28,740
So I'm not spending a lot of time on these other
394
00:12:28,740 --> 00:12:29,400
than the shooting.
395
00:12:30,210 --> 00:12:31,380
So that way they can be profitable.
396
00:12:31,530 --> 00:12:32,060
Yeah. And,
397
00:12:32,130 --> 00:12:32,730
and you know what,
398
00:12:32,730 --> 00:12:33,150
the main,
399
00:12:33,180 --> 00:12:34,770
the main profit on,
400
00:12:35,010 --> 00:12:37,560
on this for me is a bonus at this point,
401
00:12:38,400 --> 00:12:41,130
I'm, I'm only looking to get my cause.
402
00:12:41,250 --> 00:12:42,990
And it's a segue into my second question.
403
00:12:42,990 --> 00:12:43,520
If I have time,
404
00:12:45,450 --> 00:12:46,140
I, you know,
405
00:12:46,140 --> 00:12:46,860
I'm a startup,
406
00:12:46,950 --> 00:12:49,020
I've been at this three whopping months.
407
00:12:49,020 --> 00:12:50,190
I've been shooting for years,
408
00:12:50,190 --> 00:12:50,590
but, but,
409
00:12:50,730 --> 00:12:52,500
but dedicated to this for,
410
00:12:52,500 --> 00:12:54,360
for, for three months now,
411
00:12:54,930 --> 00:12:59,100
I've had two organic leads out of everything that I've tried
412
00:12:59,100 --> 00:12:59,580
to do.
413
00:12:59,850 --> 00:13:00,540
Th they,
414
00:13:00,600 --> 00:13:02,850
they saw the price list and never phoned back.
415
00:13:02,880 --> 00:13:03,630
And that's fine.
416
00:13:03,720 --> 00:13:06,420
So two pronged question is,
417
00:13:06,600 --> 00:13:07,680
and I know the answer to this.
418
00:13:07,680 --> 00:13:09,690
I just need to feel good for you to tell me.
419
00:13:09,690 --> 00:13:13,800
But if I continue on this path and I continue with
420
00:13:13,830 --> 00:13:15,030
the pace that I am at,
421
00:13:15,030 --> 00:13:17,820
and that I'm aggressive and I keep going with the marketing
422
00:13:17,820 --> 00:13:18,780
and I keep doing that,
423
00:13:18,810 --> 00:13:19,680
will it come?
424
00:13:19,740 --> 00:13:20,790
And secondly,
425
00:13:21,360 --> 00:13:24,390
I'm worried that with the mini sessions,
426
00:13:24,450 --> 00:13:28,050
especially this particular one that I'm attracting the wrong crowd.
427
00:13:28,500 --> 00:13:29,910
No. Yes and no.
428
00:13:30,240 --> 00:13:31,380
So the people that book,
429
00:13:31,380 --> 00:13:35,370
these mini sessions usually are not going to become full session
430
00:13:35,370 --> 00:13:36,960
clients. However,
431
00:13:37,560 --> 00:13:38,580
there are still,
432
00:13:39,000 --> 00:13:40,470
there's still a place in our business.
433
00:13:40,470 --> 00:13:42,450
I think for these types of clients as well,
434
00:13:42,630 --> 00:13:45,480
like this becomes really great awareness marketing.
435
00:13:45,720 --> 00:13:47,370
It becomes really great,
436
00:13:47,370 --> 00:13:50,310
feel good marketing because the people that are part of that
437
00:13:50,310 --> 00:13:52,590
charity and even people that don't know that charity,
438
00:13:52,590 --> 00:13:54,000
but like other dog charities,
439
00:13:54,000 --> 00:13:54,270
they're like,
440
00:13:54,300 --> 00:13:55,110
oh, lucky,
441
00:13:55,140 --> 00:13:56,010
he cares about,
442
00:13:56,040 --> 00:13:56,370
you know,
443
00:13:56,370 --> 00:13:57,510
things that I care about.
444
00:13:57,990 --> 00:14:02,130
So it's like marketing becomes like less lane this,
445
00:14:02,480 --> 00:14:02,850
I mean,
446
00:14:02,850 --> 00:14:04,950
it's just casting this very wide net.
447
00:14:05,250 --> 00:14:07,470
And the awareness part is huge.
448
00:14:07,770 --> 00:14:08,610
And then,
449
00:14:08,730 --> 00:14:09,270
you know,
450
00:14:10,020 --> 00:14:13,200
and truly if you're committed and continued taking action and are
451
00:14:13,200 --> 00:14:14,010
open to coaching,
452
00:14:14,010 --> 00:14:16,200
which so far you have been on calls like this,
453
00:14:16,230 --> 00:14:16,620
then yeah.
454
00:14:16,650 --> 00:14:16,980
I mean,
455
00:14:16,980 --> 00:14:21,480
it will pay off the things to focus on are getting
456
00:14:21,720 --> 00:14:22,920
connections in your market.
457
00:14:22,920 --> 00:14:24,900
So like talking to actual people,
458
00:14:25,140 --> 00:14:25,650
you know,
459
00:14:25,680 --> 00:14:26,970
always mentioning,
460
00:14:27,150 --> 00:14:28,410
letting people know that yeah,
461
00:14:28,410 --> 00:14:29,430
I'm pet photographer,
462
00:14:29,670 --> 00:14:30,300
things like that,
463
00:14:30,300 --> 00:14:33,000
making these connections with charities and businesses,
464
00:14:33,030 --> 00:14:33,390
you know,
465
00:14:33,390 --> 00:14:37,410
making sure you're producing good quality work and that your website
466
00:14:37,440 --> 00:14:39,660
is because that's basically your storefront,
467
00:14:39,690 --> 00:14:40,500
things like that.
468
00:14:40,500 --> 00:14:41,490
And your messaging,
469
00:14:41,730 --> 00:14:41,970
you know,
470
00:14:41,970 --> 00:14:45,420
just working on tying in that messaging of like delivering the
471
00:14:45,420 --> 00:14:47,640
value of helping people get over.
472
00:14:47,640 --> 00:14:50,400
Cause the hardest thing about pet photography is there's no timeline
473
00:14:50,430 --> 00:14:51,090
like a wedding.
474
00:14:51,230 --> 00:14:54,770
Like I need to hire a wedding photographer on a July
475
00:14:54,770 --> 00:14:58,460
25th. Like there's no timeline associated with pet photography until the
476
00:14:58,460 --> 00:15:00,740
dog is either very old or very young.
477
00:15:00,740 --> 00:15:02,090
So it's,
478
00:15:02,090 --> 00:15:02,630
you always,
479
00:15:02,630 --> 00:15:04,900
we have to like kind of massage this,
480
00:15:04,940 --> 00:15:09,770
this urgency into our offers because it doesn't exist otherwise.
481
00:15:09,770 --> 00:15:13,610
So just learning to dial in that and talking to about
482
00:15:13,610 --> 00:15:14,840
objections with clients,
483
00:15:14,840 --> 00:15:17,180
like knowing that our client's coming to the door,
484
00:15:17,420 --> 00:15:19,070
even if they love what we do.
485
00:15:19,070 --> 00:15:20,180
And they think it's amazing,
486
00:15:20,180 --> 00:15:21,470
they would love to do with their dog.
487
00:15:21,500 --> 00:15:23,300
They think their dog's not going to behave.
488
00:15:23,510 --> 00:15:25,370
Right. Their dog has to be on leash and they don't
489
00:15:25,370 --> 00:15:27,380
understand that we're going to Photoshop that out.
490
00:15:27,590 --> 00:15:28,430
So always,
491
00:15:28,520 --> 00:15:32,570
always just continuing to put that message out there and then
492
00:15:32,570 --> 00:15:35,420
always looking for ways to get leads into our business and
493
00:15:35,420 --> 00:15:36,470
nurturing those leads.
494
00:15:36,470 --> 00:15:38,720
So having an email list is like a,
495
00:15:38,720 --> 00:15:39,410
do not pass,
496
00:15:39,410 --> 00:15:43,100
go without doing that kind of marketing thing.
497
00:15:44,210 --> 00:15:47,210
Yeah. And then looking for ways to just get more leads
498
00:15:47,210 --> 00:15:50,180
on that with contests or model calls or,
499
00:15:50,480 --> 00:15:50,810
you know,
500
00:15:50,810 --> 00:15:52,550
just lead magnets,
501
00:15:52,550 --> 00:15:54,530
just getting stuff out there.
502
00:15:54,530 --> 00:15:55,940
And a lot of times too,
503
00:15:56,330 --> 00:15:56,600
you know,
504
00:15:56,600 --> 00:15:58,850
we start off photographing,
505
00:15:59,120 --> 00:16:00,350
even if things like this,
506
00:16:00,350 --> 00:16:04,280
like even if these people don't hire you for another full
507
00:16:04,280 --> 00:16:06,290
session, like they have friends,
508
00:16:06,650 --> 00:16:07,280
you can like,
509
00:16:07,280 --> 00:16:08,090
there's still,
510
00:16:08,600 --> 00:16:10,760
you're still getting your name out into the community.
511
00:16:11,060 --> 00:16:14,600
And then you still have this past pool of past clients
512
00:16:14,600 --> 00:16:15,140
that know you.
513
00:16:15,140 --> 00:16:17,930
Like you trust you that you can also then dip in
514
00:16:17,930 --> 00:16:19,220
sometimes to help market.
515
00:16:19,520 --> 00:16:20,360
Like you can have a,
516
00:16:20,360 --> 00:16:22,400
Hey, I'm having a past client VIP day,
517
00:16:22,400 --> 00:16:25,700
which is for you or anybody that you want to invite,
518
00:16:25,850 --> 00:16:26,210
you know,
519
00:16:26,210 --> 00:16:28,760
like a little special VIP day.
520
00:16:28,760 --> 00:16:29,420
It's just for them.
521
00:16:30,350 --> 00:16:31,460
It's limited time.
522
00:16:31,520 --> 00:16:32,020
Yeah. Yeah.
523
00:16:32,020 --> 00:16:32,980
That's a great one.
524
00:16:33,040 --> 00:16:33,960
Okay. Yeah.
525
00:16:34,420 --> 00:16:38,590
It's all about just leads getting leads And lead in with
526
00:16:38,590 --> 00:16:39,100
your market.
527
00:16:39,280 --> 00:16:41,410
Yeah. Awareness in your market and leads.
528
00:16:41,500 --> 00:16:43,180
Okay. Yay.
529
00:16:43,420 --> 00:16:43,740
Good, good,
530
00:16:43,750 --> 00:16:45,250
good. I went two minutes over.
531
00:16:45,250 --> 00:16:46,180
I'm Looking at it's all good.
532
00:16:46,180 --> 00:16:46,750
It's all good.
533
00:16:46,750 --> 00:16:48,580
We got a lot done in that 17 minutes.
534
00:16:48,940 --> 00:16:50,980
Yeah. Thank you for that.
535
00:16:50,980 --> 00:16:52,000
So yeah,
536
00:16:52,030 --> 00:16:52,450
I will.
537
00:16:52,510 --> 00:16:54,130
I'll pepper you again in a couple of days.
538
00:16:54,160 --> 00:16:54,430
All right.
539
00:16:54,440 --> 00:16:55,510
I'll see you at office hours.
540
00:16:55,930 --> 00:16:57,070
Thank you very much.
541
00:16:57,400 --> 00:16:57,910
You're welcome.
542
00:16:58,240 --> 00:17:01,510
Bye. If you enjoy this podcast episode,
543
00:17:01,510 --> 00:17:04,900
go ahead and take a screenshot of this episode on your
544
00:17:04,900 --> 00:17:08,140
phone and post it up there on your Instagram stories and
545
00:17:08,140 --> 00:17:11,680
be sure to tag us at hair of the dog academy.
546
00:17:11,830 --> 00:17:15,370
And we would just love to see how you're listening and
547
00:17:15,370 --> 00:17:16,480
a full disclosure.
548
00:17:16,630 --> 00:17:20,050
Sometimes we just like to give away a little pet photographer
549
00:17:20,050 --> 00:17:23,680
swag in the form of hair of the dog t-shirts and
550
00:17:23,680 --> 00:17:25,990
sweatshirts. So what are you waiting for?
551
00:17:26,050 --> 00:17:29,140
Go ahead and share that screenshot of this episode.
552
00:17:29,200 --> 00:17:31,010
And don't forget to tag us hat hair,
553
00:17:31,030 --> 00:17:31,840
the dog academy.
554
00:17:31,960 --> 00:17:32,980
And while you're there,
555
00:17:33,070 --> 00:17:35,320
maybe you want to jump on over to our account and
556
00:17:35,320 --> 00:17:38,350
see what we're up to on the gram would love to
557
00:17:38,350 --> 00:17:39,070
connect with you.
558
00:17:39,460 --> 00:17:41,740
Thanks for listening to the hair of the dog podcast.
559
00:17:41,740 --> 00:17:43,810
If you want to check out the show notes for access
560
00:17:43,810 --> 00:17:46,030
to any of the links that we shared in this episode,
561
00:17:46,300 --> 00:17:53,340
as well as any additional related resources simply to www.hairofthedogacademy.com/
562
00:17:53,340 --> 00:17:55,050
92. Once again,
563
00:17:55,050 --> 00:17:59,400
that's www.hairofthedogacademy.com/the
564
00:17:59,400 --> 00:18:00,900
number nine and the number two.
565
00:18:02,630 --> 00:18:05,570
Thanks for listening to this episode of hair of the dog
566
00:18:05,600 --> 00:18:08,060
podcast. If you enjoyed this show,
567
00:18:08,090 --> 00:18:09,800
please take a minute to leave a review.
568
00:18:10,010 --> 00:18:10,910
And while you're there,
569
00:18:11,060 --> 00:18:12,410
don't forget to subscribe.
570
00:18:12,470 --> 00:18:15,920
So you don't miss our upcoming episodes on last thing,
571
00:18:16,310 --> 00:18:18,980
if you are ready to dive into more resources,
572
00:18:19,280 --> 00:18:24,650
head over to our website@wwwdothairofthedogacademy.com.
573
00:18:24,980 --> 00:18:28,190
Thanks for being a part of this pet photography community.