094 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
Would you like some ice today? That's a regular question when checking in at our boat club on Lake Norman - and a service that they could 100% charge for! However, they don't. What extras are you offering in your business to surprise and delight your clients?
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
LINKS:
Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/
Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing
Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/
JOIN THE PARTY:
094 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
Would you like some ice today? That's a regular question when checking in at our boat club on Lake Norman - and a service that they could 100% charge for! However, they don't. What extras are you offering in your business to surprise and delight your clients?
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
LINKS:
Check out the Hair of the Dog Academy.
https://hairofthedogacademy.com/academy/
Grab your FREE Editing 101 or Pricing 101 masterclass!
https://www.hairofthedogacademy.com/editing
https://www.hairofthedogacademy.com/pricing
Connect with us on Instragram - @hairofthedogacademy
https://www.instagram.com/hairofthedogacademy/
JOIN THE PARTY:
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Welcome to the hair of the dog podcast.
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Today is a another special bonus Thursday episode.
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This time it's a biz tip Thursday.
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And what that means is I am to sharing different musings
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that I find from my general life,
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from traveling and eating out and working in my photography business
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and running and hair of the dog.
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I love to find different things that are working out in
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the real world and bring it back and let you know
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how it might relate to your photography business.
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So let's see what I've uncovered this week.
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Stay tuned.
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Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Hey There,
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Nicole, this tip Thursday,
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I'm back again with some ice ice,
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baby.<inaudible> I mean,
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you can't say those three words without dropping that little beat,
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right? It's just me.
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I never,
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I, I promised myself I wouldn't sing on any Facebook lives
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or podcasts.
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Oh, well,
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that's, that's all you're gonna get from me.
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Anyway. Today we're talking about some ice and mainly we're talking
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about customer service and nickeling and diming our customers or not
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nickel and diming our customers.
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So down here in Charlotte,
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we belong to a boat club.
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We were looking at getting a boat,
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kicking it around for a while,
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never move forward with it.
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We were gonna buy one with my brother and share it,
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and then COVID happened.
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And then our neighborhood pool never opened last summer.
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And then we said,
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okay, now it's time for the boat club.
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So we finally just did the boat club instead of mine,
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our own boat.
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We are so thankful that we did because,
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oh my gosh,
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it is so easy.
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You walk down,
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you get on the boat,
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you get off the boat,
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you walk away,
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you don't cover the boat.
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Cause I could tell you that my marriage would be in
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trouble. If we had to cover that boat in like 90
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degree weather in the summer after we were out on the
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boat and we're tired and we're hungry,
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no, that would not go well.
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We don't have to deal with any maintenance on the boat.
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We can take out a double Decker slide boat or a
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speedboat or a float boat,
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whatever. It's awesome.
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But this is not a commercial for a boat club.
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We just love it.
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It's one of the lessons I've learned from the boat club
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though. And that is when you go to the boat club
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and you get on your boat,
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they ask you a question.
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Would you like some ice?
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And at first,
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when we first joined,
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it was like,
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oh yeah,
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sure. We'll have some ice.
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And I kind of kept on waiting for my card to
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get charged like $5 for a bag of ice.
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I just assumed that it would be an extra charge,
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but it's not.
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It's a complimentary bag of ice.
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Now they could,
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100% just charge us for those bags of ice.
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Five bucks each time you go out.
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But the experience is just so much nicer when it's just
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included. And you know,
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it's, they're,
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they're running a,
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a service.
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So they're running this membership club.
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It's kind of,
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I guess like a country club,
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but boats,
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there's no golfing and there's no pool to just the lake,
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but you know,
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they, they want it to be easy in,
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in service.
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So they just include that cost of ice in the membership
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price, no ice as inexpensive.
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Right. But still,
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oh, that's how many bags of ice that are going out.
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But look at the difference from the experience of the consumer
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when, oh look ISIS included for free.
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Oh my gosh,
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that's so great.
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They love it.
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It's easy.
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Again, be detrimental.
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If they charge me $5 for a bag of ice.
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Now I'd probably still use it just as much as I
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do because it's easier than stopping at the store and buying
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a bag of ice for five bucks at the gas station
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on the way there.
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But the experience is so much nicer when they're not nickel
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and diming their customers.
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They have just worked that extra little fee into their bottom
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line. They know they,
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you know,
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probably what 50%,
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60% of the boats go out with a bag of ice,
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figure out what that costs,
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what storage they need to have the ice machine and call
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that a day.
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They just work it into their cost of goods sold.
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So if you're running a boutique photography business,
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we should be doing that too.
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How can we work things into our cost of goods sold?
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I mean,
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certainly things like our credit card fees we already are,
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but what about things like digital files?
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What about things like,
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like the web files?
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What about adding on little prints or things like that?
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Now you need to make sure that you know,
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what your costs are and you know,
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what you want your particular clients to purchase and just kind
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of know your numbers and once you're familiar with those numbers.
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So it becomes really,
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really good,
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easy to then,
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you know,
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kind of throw in that bag of ice for free.
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Oh, do they need an extra little print for the desk?
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Sure. A hundred percent.
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I'll just throw that in there for you.
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One way that I really enjoyed kind of changing my price
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into my business this year is that I am starting to
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include the high Rez digital file with every ordered product.
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So you order an album,
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guess what?
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You get the digital files from that album,
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you order a wall piece.
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Guess what?
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That includes the high rise digital from that wall piece as
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well. So ordered that they have printed.
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And the reason that I've done this is twofold.
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Number one,
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it doesn't cost me anymore.
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I've already edited the item,
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the picture or the image.
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And number two is what our clients want.
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It builds much more value for the value of the artwork
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when you include that digital file that I it's just,
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it becomes kind of a no brainer.
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I mean,
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you have to kind of look at your customer base.
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My customer base down here in Charlotte is a younger clientele
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than my clientele was in Pittsburgh.
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So they didn't care about the digital files as much in
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Pittsburgh. And some people added them on and others didn't down
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here. Everybody wants them,
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but I still want to sell artwork.
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So this is a way for me to increase the value
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of that artwork while still giving them something that they love
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and something that they value.
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And it makes more sense when they look at my pricing
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as to why things priced,
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where they are,
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because that's such a valuable piece that I'm including for them.
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So anyway,
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that's how I'm using my digital files.
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Kind of like a bag of ice sort of,
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but yes.
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Anyway, just wanted to share that with you guys and my
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homework from this biz tip Thursday is for you to look
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at your client experience and your pricing and see if there's
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a place where you're nickel and diamond your clients,
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that when you don't have to,
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it can be something like,
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you know,
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upgrading just different things.
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Maybe your metals are priced at this one's $400.
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And then the canvas is 4 25 and the acrylics 4
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75. Okay.
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Why not just make them all four 50 or 4 75
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and let them just choose the finish that they love.
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It's just makes it so much easier for them to choose
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what they really love without them getting like stuck down in
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the numbers.
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And I'm trying to convince themselves,
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well, this one's a little bit less expensive.
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Maybe I'll do that.
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But I really liked that.
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So just look at the little things that you're doing,
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make sure you're not charging $5 for that bag of ice.
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And I will see you next time on our biz tip
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Thursdays. Thanks everybody.
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Bye. If you enjoy this podcast episode,
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go ahead and take a screenshot of this episode on your
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phone and posted up there on your Instagram stories and be
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sure to tag us at hair of the dog academy.
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And we would just love to see how you're listening and
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a full disclosure.
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Sometimes we just like to give away a little pet photographer
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swag in the form of hair of the dog t-shirts and
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sweatshirts. So what are you waiting for?
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Go ahead and share that screenshot of this episode.
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And don't forget to tag us at hair,
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the dog academy.
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And while you're there,
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maybe you want to jump on over to our account and
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see what we're up to on the gram would love to
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connect with you.
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Thanks for listening to the hair of the dog podcast.
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If you want to check out the show notes for access
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to any of the links that we shared in this episode,
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as well as any additional related resources,
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simply go to www.hairofthedogacademy.com/eight
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one. Once again,
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that's www.hairofthedogacademy.com/number
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eight. And the number one simply go to www.hairofthedogacademy.com/
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94. Once again,
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that's www.hairofthedogacademy.com/the
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number nine and the number four.
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Thanks for listening to this episode of hair of the dog
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podcast. If you enjoyed this show,
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please take a minute to leave a review.
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And while you're there,
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don't forget to subscribe.
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So you don't miss our upcoming episodes.
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One last thing,
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if you are ready to dive into more resources,
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head over to our website@wwwdothairofthedogacademy.com.
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Thanks for being a part of this pet photography community.