098 - The more pet photography clients you have, the more likely it is that something—or someone—will slip through the cracks. Once Pittsburgh-based photographer Jessica Wasik reached the point of potential client-management chaos, she realized it was time to upgrade her workflow and client tracking system.
Fast-forward to today and Jessica's a full-on Dubsado evangelist, sharing with fellow photogs the sanity-saving magic of this robust client-management tool. This week we talk about workflow in general and Dubsado specifically, including why and how you might make the leap.
What To Listen For:
We're thrilled to have Jessica's new Dubsado 101 course available (for free!) inside the Hair of the Dog Academy. If you're ready for a grown-up CRM but could use some hand-holding as you get started, you'll definitely want to check out this thorough video series!
Resources From This Episode:
JOIN THE PARTY:
098 - The more pet photography clients you have, the more likely it is that something—or someone—will slip through the cracks. Once Pittsburgh-based photographer Jessica Wasik reached the point of potential client-management chaos, she realized it was time to upgrade her workflow and client tracking system.
Fast-forward to today and Jessica's a full-on Dubsado evangelist, sharing with fellow photogs the sanity-saving magic of this robust client-management tool. This week we talk about workflow in general and Dubsado specifically, including why and how you might make the leap.
What To Listen For:
We're thrilled to have Jessica's new Dubsado 101 course available (for free!) inside the Hair of the Dog Academy. If you're ready for a grown-up CRM but could use some hand-holding as you get started, you'll definitely want to check out this thorough video series!
Resources From This Episode:
JOIN THE PARTY:
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Welcome to the hair of the dog podcast.
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I'm your host,
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Nicole Begley.
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And today we have Jessica Wasik from Bark and Gold photography
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sharing with us when you might or might not need to
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dive into that studio management software and how to navigate the
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process once you decide to do so,
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if you're in business and if you're serving clients,
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whether you've just started your pet photography business,
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or if you've been in business for decades,
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today's episode is definitely worth the listen.
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Stay Tuned.
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Welcome To the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Nicole here from hair of the dog.
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And I am here today on the podcast with a good
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friend of mine,
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Jessica Wasik from Bark and Gold Photography.
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Sorry. Yeah,
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no bark and gold.
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I was like,
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wait, no black and gold,
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which is the play on bark and gold because we're from
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Pittsburgh where everything is black and gold.
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Because if you aren't familiar with Pittsburgh,
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we're kind of obsessed with our sports teams.
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Well, two out of the three sports teams,
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the good ones,
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the pirates people could kind of take her leave,
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but anyway,
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they're all black and gold.
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So hence Jessica's business is barking gold.
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So Jessica,
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welcome back to the pot.
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So good to have you back here.
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You were originally on the podcast way back in the day
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on episode number 20.
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I can't believe it.
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Yes. Yeah.
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And that one,
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we talked about the calendar contest that you've run that has
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been, oh my gosh.
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So successful.
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How much money did you raise this past year?
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This Year?
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It was 21,500
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so far.
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And that does not include the calendar is wrapping up for
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September to have those available.
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So hopefully it goes up from there.
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That's awesome.
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That's incredible.
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Yeah. There,
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the calendar contest,
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if you guys want more info on that,
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go listen to that podcast.
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Episode. Number 20,
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if you're in the academy,
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Jessica has a guest artist or a guest artist program in
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there where she explains it a little bit more.
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And then there's also available as an upgrade in there,
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all the templates of all of the things.
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So definitely check that out if you guys are in the
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academy, but I just have to say that the ripple effect
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of good,
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that has happened from your calendar contest is just amazing.
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I've seen some of the academy students with like the first
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time running it,
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$30,000 that they've made for the charity or $20,000,
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like these big,
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huge, incredible numbers.
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So how does that make you feel?
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It's Incredible.
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I love seeing people doing more than I ever thought was
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possible and it's their first year and they have taken this
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in such a direction that I have never thought to do.
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And it's just,
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it's an amazing feeling and they feel good and the rest
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of these feel good.
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I love it.
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It's awesome.
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It's awesome.
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I love it so much.
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But today we're not talking about calendar contest,
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even though it is amazing and incredible today,
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we're going to talk about workflow and<inaudible> or any CRM.
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Really this conversation does not dip Sato specific.
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It is just workflow specific.
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So if you guys are in business or you're getting started
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in business and you're like,
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oh my gosh,
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I need to get a handle on like,
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what the heck happens when a client contacts me and go
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through that process.
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This is a podcast episode for you.
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So Jessica let's start off.
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Maybe let's go back in our head,
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back to when we first started our business.
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And what was your workflow like then?
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Cause you know,
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you probably didn't.
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I know I didn't start out of the gate with like
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a CRM software.
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So what did your process look like when you first started?
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Yeah, I had no CRM.
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I had a couple of Google Gmail files.
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I had a Google drive where I was storing stuff and
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I was sending most of my contacts through jot form.
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So everything was in one place,
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but coming in for many different areas.
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So it was a little bit chaotic to keep track of
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it. Yeah.
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Yeah. I remember I started mine and actually ran mine like
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this for quite a few years of straight up like file
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folder. And actually when I first started,
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I started my business in 2010.
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When I first started,
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I actually printed off session agreements and mailed them to my
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clients for them to sign and return,
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which, you know,
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in the 20,
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21 digital world,
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I just,
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I really just can't believe that we did.
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And then I started using JotForm.
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So I streamlined that part a little bit.
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So at least wasn't pruning or expecting my clients to print
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anything because we all know that so many of our homes
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have a printer that may or may not have ANC or
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just doesn't have a printer at all.
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So No I'm saying that's exactly right.
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Like any work I can take off of their plate makes
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life easier on my end too.
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Yes, Absolutely.
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I think that's a great strategy for every aspect of our
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client experience is like,
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alright, how can I make this easier for my client?
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But yeah,
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I ended up having a magazine rack on my wall.
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Like if you go into a doctor's office and there's like
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six different levels,
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it's like,
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I'm making these different things with my hands here.
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Like you guys can see me,
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this is a podcast.
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But anyway,
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like the magazine racks on the wall,
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it had six buckets and I would get like Manila folder
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and I would write the client's name on the tab.
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And then I would have,
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my workflow is just a piece of paper.
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I would print out and staple on the front of that
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folder. And then just check off things as we went and
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put any paperwork,
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like their questionnaire that they would send from jot form.
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I would send them through jot form for that and keep
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that all in there and then I'd move it down.
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So the top one was,
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they had booked,
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but I was still waiting for all of the things to
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finalize, like waiting for the contractor,
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their payment.
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And the second one was they were booked and we were
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waiting for the session or their pre-session consultation.
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And then it was like the session was held and they
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needed to edit and then it was edited and I needed
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to have the sales session.
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And then it was like the sales session was done in
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production. So I just moved it down.
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It actually worked really,
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really well until I just wanted some aspect of it digitally.
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And until I started getting a little bit busier than managing
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the inquiry process and the leads became my biggest pain point
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where I realized I needed to change it up.
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Yeah. My,
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my big thing is I know everyone loves paper and you're
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supposed to write stuff down and it's supposed to be so
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much more beneficial,
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but from calendars and everything,
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I am a digital person all the way.
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So I actually,
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I still use that type of set up a little bit
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just in keeping track of where the client is through that
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workflow, but I use it on Trello boards.
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So I have it wrote down and I can just drag
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and drop them as I go.
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And I can still see that visual,
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but I don't have papers and notes and folders everywhere right
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now. Yeah.
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Are you still using Trello a bit even though now you're
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using DeSanto so much more.
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Yeah. Just mostly for tracking where they are on that client
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process. Yeah.
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No, that's really helpful to have that visual outlook on that
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somewhere. So yeah.
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So what if you want to tell us maybe a little
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bit about like what someone should look for,
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because when you're starting your business,
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you know,
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there's so many things going on.
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So I think a lot of people get really hung up
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on this feeling like I have to have a CRM.
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And for those of you guys that don't know what CRM
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it's client relationship management,
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I think is what it technically stands for.
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It's basically a software that helps manage your leads and manage
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your clients.
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And there's a lot of different ones out there on the
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market. But Jessica kind of tell us a little bit about,
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you know,
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if people definitely need it and what they might want to
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look for or what might cause them to start to think
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that they should maybe consider moving to.
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Yeah, for,
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for me,
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I was okay until I started getting more clients and I
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never want to be in a place where I overlooked something
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or I have a client asking what's next.
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I want to stay one step ahead of them.
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So when I got to that point and I can see
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how easily everything could be managed in one central area that
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really helped the hard part was knowing when you need one,
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because I love shiny object syndrome.
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I love,
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especially technology,
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like new fun things are really cool to invest in,
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but there's a point where you don't necessarily need to,
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and you can take that freeway and use the free resources
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that you have before you have to invest because it is,
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it is an investment.
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I mean,
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they're not,
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they're not cheap,
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but when I compare the time versus the money that,
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that comparison and what I'm saving,
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I'd rather save my time.
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And my sanity,
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then a couple of hundred dollars for a CRM.
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Oh my gosh,
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I am with you with the shiny object syndrome.
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I'm like,
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oh my God,
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what is that new productivity software?
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Which ironically then takes away my productivity because I've spent like
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a day and a half playing with it.
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I'm like,
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okay, I should just stick back to what actually works.
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Even then Alan would work.
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But I'm like,
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I have a system that is just fine if it's not
259
00:09:12,420 --> 00:09:13,800
broken, don't fix it.
260
00:09:14,460 --> 00:09:15,810
Exactly. Yeah.
261
00:09:15,920 --> 00:09:17,970
Yeah. So if you guys are out there and you're,
262
00:09:18,030 --> 00:09:18,390
you know,
263
00:09:18,420 --> 00:09:19,980
going through your,
264
00:09:19,980 --> 00:09:23,790
your business and you're not feeling like there's too many balls
265
00:09:23,790 --> 00:09:24,540
up in the air,
266
00:09:24,540 --> 00:09:24,930
then you know,
267
00:09:24,930 --> 00:09:27,450
you're probably fine kind of sticking with the process that you
268
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have, but I know for me,
269
00:09:29,490 --> 00:09:31,710
yeah, it started to be when I felt like there were
270
00:09:31,710 --> 00:09:34,590
too many balls in the air was too much juggling and,
271
00:09:34,620 --> 00:09:34,860
you know,
272
00:09:34,860 --> 00:09:37,110
I would have the leads coming in that I wasn't sure
273
00:09:37,110 --> 00:09:40,200
where I was in the followup process with them and things
274
00:09:40,200 --> 00:09:40,590
like that.
275
00:09:40,590 --> 00:09:43,200
So that's when I discovered that I needed to,
276
00:09:43,770 --> 00:09:44,100
you know,
277
00:09:44,400 --> 00:09:45,300
look at it,
278
00:09:45,360 --> 00:09:46,650
moving on to something else.
279
00:09:47,340 --> 00:09:48,510
So Jessica,
280
00:09:48,510 --> 00:09:51,150
you and I both out of all the different programs out
281
00:09:51,150 --> 00:09:53,130
there, we both landed dub Sato.
282
00:09:53,430 --> 00:09:56,310
What, what was it about that program that,
283
00:09:56,360 --> 00:09:57,390
that had you,
284
00:09:57,600 --> 00:09:58,050
well actually,
285
00:09:58,050 --> 00:09:59,610
did you try a whole bunch of other ones at the
286
00:09:59,610 --> 00:10:00,150
same time?
287
00:10:00,150 --> 00:10:02,700
Or did you kind of just go in with that one?
288
00:10:03,410 --> 00:10:06,800
Definitely trialed like every CRM under the sun,
289
00:10:07,700 --> 00:10:09,800
but the trick with that was there was only that limited
290
00:10:09,800 --> 00:10:12,590
time. So it might be a week or a month and
291
00:10:12,800 --> 00:10:15,200
I typically cannot run a full client workflow,
292
00:10:15,200 --> 00:10:16,370
start to finish in a week,
293
00:10:16,550 --> 00:10:17,120
swift them side,
294
00:10:17,120 --> 00:10:19,550
or you get the full three clients to tile.
295
00:10:19,880 --> 00:10:21,620
And then from there you can make that decision.
296
00:10:21,620 --> 00:10:23,810
You don't have to pay anything up until you use those
297
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three clients up.
298
00:10:24,740 --> 00:10:27,620
And so having that time to really space it out,
299
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figure out my workflows and see what I needed within that
300
00:10:31,970 --> 00:10:33,770
time period was really helpful.
301
00:10:34,280 --> 00:10:35,390
Yeah. Yeah.
302
00:10:35,450 --> 00:10:37,430
I know for me the biggest thing,
303
00:10:37,820 --> 00:10:39,830
cause back when I started using,
304
00:10:39,830 --> 00:10:40,880
I've been using it for years,
305
00:10:40,940 --> 00:10:44,210
they were the only ones that integrated with Zapier at the
306
00:10:44,210 --> 00:10:47,030
time. Now a few others do as well,
307
00:10:47,060 --> 00:10:49,250
but that was a deal breaker for me because I did
308
00:10:49,250 --> 00:10:52,730
have some other pieces of software that I wasn't going to
309
00:10:52,730 --> 00:10:55,490
switch. Like I had already been using QuickBooks and you know,
310
00:10:55,490 --> 00:10:57,380
my books are a little bit more complicated because I have
311
00:10:57,380 --> 00:10:59,570
the hair of the dog side and my photography business side.
312
00:10:59,570 --> 00:11:01,790
But my accountant like had that all set up and I,
313
00:11:01,850 --> 00:11:02,150
you know,
314
00:11:02,150 --> 00:11:04,760
that that was all good and didn't need to be touched.
315
00:11:04,790 --> 00:11:06,680
And there were a couple other pieces of software that I
316
00:11:06,680 --> 00:11:08,300
didn't want to give up.
317
00:11:08,300 --> 00:11:10,880
So being able to have that,
318
00:11:10,970 --> 00:11:13,040
talk to my different things,
319
00:11:13,040 --> 00:11:14,210
such as my email,
320
00:11:14,770 --> 00:11:17,090
I was using MailChimp at the time now use flow desk,
321
00:11:17,120 --> 00:11:19,940
but whenever somebody would fill out my inquiry form that I
322
00:11:19,940 --> 00:11:23,570
could have that email automatically added into my email system.
323
00:11:23,570 --> 00:11:25,220
And whenever somebody came a client,
324
00:11:25,220 --> 00:11:28,040
I can have that automatically tagged in my email system as
325
00:11:28,040 --> 00:11:28,610
a client.
326
00:11:28,700 --> 00:11:31,070
And so it saves just a lot of work being able
327
00:11:31,070 --> 00:11:32,420
to utilize that software too.
328
00:11:32,420 --> 00:11:33,050
So that was,
329
00:11:33,080 --> 00:11:34,340
that was definitely my,
330
00:11:35,410 --> 00:11:38,720
my, my non-negotiable when I was looking and really it's kind
331
00:11:38,720 --> 00:11:41,390
of a non-negotiable for any other software that I bring into
332
00:11:41,390 --> 00:11:42,020
my business,
333
00:11:42,050 --> 00:11:44,600
that it needs to be able to connect to my other
334
00:11:44,600 --> 00:11:47,150
things, because at some point I'm going to want to connect
335
00:11:47,150 --> 00:11:52,850
something. So that's a whole nother podcast jumping into how we
336
00:11:52,850 --> 00:11:53,770
use Zapier,
337
00:11:53,800 --> 00:11:55,720
but what else?
338
00:11:55,750 --> 00:11:57,820
Well, what do you use for like,
339
00:11:57,820 --> 00:11:59,020
what do you have DeSoto?
340
00:11:59,020 --> 00:12:00,490
Do you connect it to anything else?
341
00:12:00,660 --> 00:12:01,680
I Connected,
342
00:12:02,430 --> 00:12:03,480
I think to flow desk,
343
00:12:03,480 --> 00:12:04,470
I have a connection.
344
00:12:04,770 --> 00:12:06,750
Yeah. I was connected to square,
345
00:12:06,750 --> 00:12:07,230
of course,
346
00:12:07,290 --> 00:12:08,490
for my payment processing.
347
00:12:08,490 --> 00:12:10,260
And then that connects into my wave app,
348
00:12:10,290 --> 00:12:12,630
which is what I use for my accounting right now.
349
00:12:12,930 --> 00:12:13,740
I think that's it.
350
00:12:13,770 --> 00:12:18,420
But there's so many integrations with Zapier and you could just
351
00:12:18,420 --> 00:12:19,740
spend a whole day connecting things.
352
00:12:20,130 --> 00:12:23,250
You Could definitely have someone depending where you bring them in
353
00:12:23,250 --> 00:12:24,300
onto your trailer board.
354
00:12:24,300 --> 00:12:25,140
You can have,
355
00:12:25,800 --> 00:12:26,100
you know,
356
00:12:26,100 --> 00:12:28,920
with either a lead or when they book,
357
00:12:28,950 --> 00:12:30,240
when they like signed their contract,
358
00:12:30,240 --> 00:12:32,430
it can make a card and pull in all that stuff.
359
00:12:34,860 --> 00:12:39,330
Now I'm going to be now your afternoon shot.
360
00:12:39,360 --> 00:12:39,780
There you go.
361
00:12:39,780 --> 00:12:40,860
Down that tech rabbit hole.
362
00:12:42,930 --> 00:12:43,230
All right.
363
00:12:43,230 --> 00:12:46,170
Well, let's let for the people out there too that are
364
00:12:46,230 --> 00:12:48,060
maybe, I mean,
365
00:12:48,060 --> 00:12:50,190
it could work either way if they're just getting started with
366
00:12:50,190 --> 00:12:54,450
their workflow or let's maybe start with the photographer that has
367
00:12:54,450 --> 00:12:58,110
been, that has been in business for a little bit and
368
00:12:58,110 --> 00:12:59,190
they kind of have a workflow,
369
00:12:59,190 --> 00:13:01,590
but they're thinking of jumping into CRM,
370
00:13:01,710 --> 00:13:05,160
kind of what are the first steps that they need to
371
00:13:05,160 --> 00:13:07,740
do once they get started,
372
00:13:07,740 --> 00:13:09,870
whether it's<inaudible> or some other CRM,
373
00:13:09,900 --> 00:13:13,530
like how do they even start to figure out that process?
374
00:13:14,250 --> 00:13:15,240
Yeah, it's,
375
00:13:15,450 --> 00:13:18,990
it's a bit of a beast of a getting started with
376
00:13:18,990 --> 00:13:23,130
mine. I set up all of my payment processing because I
377
00:13:23,130 --> 00:13:25,650
wanted to be able to have any money that was coming
378
00:13:25,650 --> 00:13:28,020
into those invoices going right into,
379
00:13:28,050 --> 00:13:30,000
through Divisadero and into my square account.
380
00:13:30,090 --> 00:13:31,020
So for sure,
381
00:13:31,620 --> 00:13:33,270
getting your bank accounts set up,
382
00:13:33,330 --> 00:13:36,840
any branding colors for your business fonts,
383
00:13:37,140 --> 00:13:40,620
you can do your email signature is getting your canned emails
384
00:13:40,620 --> 00:13:40,950
set up,
385
00:13:40,980 --> 00:13:44,040
which for me is one of my favorite features in Sato.
386
00:13:44,520 --> 00:13:47,730
And then after you've kind of got that basic stuff set
387
00:13:47,730 --> 00:13:50,040
up, then you can go into getting the contracts and your
388
00:13:50,070 --> 00:13:52,650
proposals and your workflows and your questionnaires going.
389
00:13:53,280 --> 00:13:53,700
Yeah, no,
390
00:13:53,700 --> 00:13:55,320
that's a good workflow for,
391
00:13:55,340 --> 00:13:56,100
for most of them.
392
00:13:56,100 --> 00:13:58,230
I think I know one of the things that helps me
393
00:13:58,230 --> 00:14:00,210
kind of get a handle on it.
394
00:14:00,210 --> 00:14:03,600
If I'm looking at revamping my client experience or my workflow,
395
00:14:03,870 --> 00:14:08,370
or bringing it into DeSoto or any other software is I
396
00:14:08,370 --> 00:14:12,240
will actually sit down and kind of write out an entire
397
00:14:12,240 --> 00:14:15,870
flow of what happens throughout the process.
398
00:14:15,900 --> 00:14:18,030
And I think where a lot of people get hung up
399
00:14:18,030 --> 00:14:19,050
or at least I did,
400
00:14:19,260 --> 00:14:22,650
I feel like I got hung up on figuring out my
401
00:14:22,650 --> 00:14:26,850
inquiry process for years because it was like,
402
00:14:26,880 --> 00:14:28,800
well, what if it comes in this way?
403
00:14:29,010 --> 00:14:31,350
Or what if they're ready to book at this point?
404
00:14:31,590 --> 00:14:33,510
Or do I have to call everyone?
405
00:14:33,510 --> 00:14:35,420
Or what if I can't get ahold of this person?
406
00:14:35,430 --> 00:14:36,420
Because there were so many,
407
00:14:36,420 --> 00:14:37,110
it wasn't linear,
408
00:14:38,230 --> 00:14:39,780
there were so many options.
409
00:14:39,780 --> 00:14:43,230
So I discovered that there were kind of like three workflow
410
00:14:43,230 --> 00:14:46,050
sections and that is number one,
411
00:14:46,050 --> 00:14:47,070
that inquiry process.
412
00:14:47,070 --> 00:14:50,670
So getting a potential client from that inquiry to booking.
413
00:14:50,790 --> 00:14:53,750
And then the second one is once they say,
414
00:14:53,750 --> 00:14:54,350
Hey, yes,
415
00:14:54,350 --> 00:14:56,720
I want a book like getting them onboarded.
416
00:14:56,720 --> 00:15:00,410
So getting all the things paid and signed and prepared and
417
00:15:00,500 --> 00:15:01,490
scheduling their session.
418
00:15:01,520 --> 00:15:04,400
And then the third section is that,
419
00:15:04,460 --> 00:15:04,730
you know,
420
00:15:04,760 --> 00:15:05,690
order to delivery.
421
00:15:05,720 --> 00:15:06,920
So after you have the session,
422
00:15:06,920 --> 00:15:07,970
have the ordering appointment,
423
00:15:08,000 --> 00:15:10,070
like what's the workflow there and the follow-up.
424
00:15:10,640 --> 00:15:13,280
So if you guys are out there trying to figure out
425
00:15:13,280 --> 00:15:16,040
your workflow and you're feeling completely overwhelmed,
426
00:15:16,130 --> 00:15:18,920
break it down into those three sections and maybe start with
427
00:15:18,920 --> 00:15:20,150
the delivery.
428
00:15:20,210 --> 00:15:23,240
Cause I think that's the easiest one to be like,
429
00:15:23,300 --> 00:15:24,620
oh, they've ordered,
430
00:15:25,070 --> 00:15:26,210
what's my process now.
431
00:15:26,240 --> 00:15:28,460
Like that's a pretty easy one to feel like you got
432
00:15:28,460 --> 00:15:28,850
like, all right,
433
00:15:28,850 --> 00:15:29,690
I got a quick win.
434
00:15:31,160 --> 00:15:32,120
I can do this.
435
00:15:32,480 --> 00:15:35,990
And then maybe start to go to the like basically work
436
00:15:35,990 --> 00:15:37,310
backwards, then go to the,
437
00:15:37,340 --> 00:15:39,110
oh, I'm interested in booking a session.
438
00:15:39,170 --> 00:15:39,440
All right.
439
00:15:39,440 --> 00:15:41,330
How do I want to onboard them?
440
00:15:41,330 --> 00:15:42,560
Is it a new form?
441
00:15:42,590 --> 00:15:43,190
I know for me,
442
00:15:43,190 --> 00:15:44,090
end up Sato,
443
00:15:44,450 --> 00:15:45,950
when they're ready to book,
444
00:15:45,950 --> 00:15:47,750
I have a client booking form,
445
00:15:47,750 --> 00:15:52,130
which like kicks off a new process in my CRM that
446
00:15:52,130 --> 00:15:52,940
then said,
447
00:15:52,940 --> 00:15:56,420
like gets their contract together and their invoice and all of
448
00:15:56,420 --> 00:15:57,020
that stuff.
449
00:15:57,080 --> 00:15:57,590
So yeah.
450
00:15:57,650 --> 00:15:59,840
So no matter how that inquiry process goes,
451
00:15:59,840 --> 00:16:00,650
when they're ready,
452
00:16:00,920 --> 00:16:02,840
I can just send them a link to them,
453
00:16:02,840 --> 00:16:05,870
that kind of new process starting the booking one.
454
00:16:05,930 --> 00:16:07,520
And if I'm on the phone with them,
455
00:16:08,150 --> 00:16:10,610
I can just take their information and put it in myself
456
00:16:10,640 --> 00:16:11,390
in that form.
457
00:16:11,390 --> 00:16:13,120
So you don't have to send an email.
458
00:16:13,350 --> 00:16:15,650
It can be given on however customer service.
459
00:16:15,950 --> 00:16:17,480
Have you found kind of the same?
460
00:16:18,130 --> 00:16:18,850
Sure. I,
461
00:16:18,940 --> 00:16:21,160
I started with just a big brain dump that was circles
462
00:16:21,160 --> 00:16:24,010
and arrows and boxes and scribbling notes.
463
00:16:24,190 --> 00:16:26,680
And I just kind of spelled it out because doing it
464
00:16:26,680 --> 00:16:27,200
on paper,
465
00:16:27,220 --> 00:16:29,650
there didn't feel like the commitment to have to stick with
466
00:16:29,650 --> 00:16:32,860
that word flow and make big changes within<inaudible>.
467
00:16:33,370 --> 00:16:36,460
So I had that filled out and then I could start
468
00:16:36,460 --> 00:16:37,210
to build it back.
469
00:16:37,870 --> 00:16:40,330
The one thing I liked too was within that lead capture,
470
00:16:40,330 --> 00:16:42,520
you have those different options of how they want to be
471
00:16:42,520 --> 00:16:43,480
contacted. So,
472
00:16:44,140 --> 00:16:44,440
you know,
473
00:16:44,440 --> 00:16:46,060
if they don't want to talk on the phone right away,
474
00:16:46,060 --> 00:16:47,260
then it's a little bit different.
475
00:16:47,260 --> 00:16:48,100
I'm not going to call them.
476
00:16:48,100 --> 00:16:50,110
I'm going to send them more information through email.
477
00:16:50,620 --> 00:16:52,570
And it kind of sent me up a little bit easier
478
00:16:52,570 --> 00:16:55,180
knowing how they wanted to be approached as well.
479
00:16:55,690 --> 00:16:57,340
Hmm. A hundred percent.
480
00:16:57,610 --> 00:17:02,800
And especially with the rise of video options that we can
481
00:17:02,800 --> 00:17:05,440
cause really the reason we wanted to get them on the
482
00:17:05,440 --> 00:17:07,150
phone is to make a connection with us,
483
00:17:07,150 --> 00:17:10,990
but we can kind of see that connection a little bit
484
00:17:10,990 --> 00:17:12,460
in video and other ways.
485
00:17:12,550 --> 00:17:13,270
So we can,
486
00:17:13,330 --> 00:17:14,320
we don't have to get,
487
00:17:14,320 --> 00:17:16,090
I don't think it's as critical to get people on a
488
00:17:16,090 --> 00:17:17,530
phone now as it used to be.
489
00:17:17,620 --> 00:17:18,430
And I,
490
00:17:18,480 --> 00:17:19,240
I do the same.
491
00:17:19,240 --> 00:17:21,970
I ask them if they want to be contacted via phone
492
00:17:22,360 --> 00:17:23,230
or email,
493
00:17:23,470 --> 00:17:27,160
actually thinking I should probably even add text on there as
494
00:17:27,160 --> 00:17:27,850
an option.
495
00:17:27,880 --> 00:17:30,820
And at least I could text them then and let them
496
00:17:30,820 --> 00:17:31,570
know, Hey,
497
00:17:31,570 --> 00:17:33,940
I sent you more information on email.
498
00:17:33,970 --> 00:17:36,610
Like here's something really easy or it could even be text
499
00:17:36,610 --> 00:17:39,970
a link that goes to a page on your website that
500
00:17:39,970 --> 00:17:41,980
has kind of their inquiry information.
501
00:17:42,430 --> 00:17:44,020
Cool. All right.
502
00:17:44,020 --> 00:17:44,470
Mental note.
503
00:17:44,500 --> 00:17:45,880
Now there goes my afternoon too.
504
00:17:48,640 --> 00:17:49,740
That's all right.
505
00:17:49,740 --> 00:17:50,070
So yeah,
506
00:17:50,100 --> 00:17:52,710
so that works really well for if you are guys are
507
00:17:52,710 --> 00:17:53,610
in business already.
508
00:17:53,610 --> 00:17:54,420
And you know,
509
00:17:54,420 --> 00:17:57,240
one of the other things too is I think a lot
510
00:17:57,240 --> 00:18:01,110
of people feel like when they are going to move towards
511
00:18:01,170 --> 00:18:02,190
a software like this,
512
00:18:02,190 --> 00:18:05,070
that they have to set up every single automation,
513
00:18:05,070 --> 00:18:09,300
like all this automation right out of the gate and really
514
00:18:09,870 --> 00:18:10,680
correct me if I'm wrong,
515
00:18:10,680 --> 00:18:13,440
but you can basically do it all manually at first.
516
00:18:13,620 --> 00:18:16,650
And then like slowly add one automation here and one,
517
00:18:16,770 --> 00:18:18,120
add one automation here.
518
00:18:18,120 --> 00:18:21,180
And then I would imagine you would feel much more secure
519
00:18:21,210 --> 00:18:25,740
knowing that your processes working and knowing exactly like kind of
520
00:18:25,740 --> 00:18:28,050
where the hang ups are and working through that.
521
00:18:29,210 --> 00:18:32,090
And I've changed my workflows as time has gone on and
522
00:18:32,090 --> 00:18:35,450
I've seen what I like and what's been working or where
523
00:18:35,450 --> 00:18:36,890
I'm kind of having little gaps,
524
00:18:37,250 --> 00:18:38,480
the workflow that I love too,
525
00:18:38,480 --> 00:18:40,100
has a lot of approves.
526
00:18:40,100 --> 00:18:42,590
So I might not want to send something right away if
527
00:18:42,590 --> 00:18:45,800
I'm waiting to hear back or it doesn't apply to that
528
00:18:45,800 --> 00:18:47,120
person, I just want to prove it.
529
00:18:47,600 --> 00:18:51,350
And so I don't feel like I'm super stressed about missing
530
00:18:51,350 --> 00:18:54,320
a staff or sending something to someone that they didn't need.
531
00:18:55,160 --> 00:18:56,300
Yeah, absolutely.
532
00:18:56,690 --> 00:18:57,890
That works out really well.
533
00:18:58,310 --> 00:19:01,250
What about for people that maybe are just getting started?
534
00:19:01,310 --> 00:19:05,330
Like how do they begin to start to get a handle
535
00:19:05,330 --> 00:19:06,050
on this workflow?
536
00:19:06,050 --> 00:19:08,300
Like what are the most important pieces that they should focus
537
00:19:08,300 --> 00:19:09,050
on in your opinion?
538
00:19:09,950 --> 00:19:12,230
Definitely your inquiry process,
539
00:19:12,260 --> 00:19:13,970
getting that lead capture form set up,
540
00:19:14,000 --> 00:19:16,490
just so that any leads that are coming in are going
541
00:19:16,490 --> 00:19:17,390
into them Sato,
542
00:19:17,480 --> 00:19:19,460
because now they're just in there.
543
00:19:19,460 --> 00:19:22,400
And as you start to build that workflow for that onboarding
544
00:19:22,400 --> 00:19:24,560
process, they're already in there.
545
00:19:25,040 --> 00:19:27,040
And so you've got the basic information down,
546
00:19:27,050 --> 00:19:28,400
you have their contact info,
547
00:19:28,970 --> 00:19:30,530
what type of session they're looking for.
548
00:19:30,530 --> 00:19:34,550
So I would spend time getting that lead capture form set
549
00:19:34,550 --> 00:19:37,820
up first and just making sure that that's working,
550
00:19:37,820 --> 00:19:39,440
because if it's not working then your leads,
551
00:19:39,440 --> 00:19:40,970
aren't going to be coming in and they're not going to
552
00:19:40,970 --> 00:19:41,600
hear from you.
553
00:19:42,260 --> 00:19:43,610
And that's a big,
554
00:19:43,670 --> 00:19:44,960
bad broken part to have.
555
00:19:45,320 --> 00:19:46,730
So start there.
556
00:19:46,730 --> 00:19:47,360
And then,
557
00:19:47,540 --> 00:19:48,170
like you said,
558
00:19:48,170 --> 00:19:49,400
just kind of work backwards.
559
00:19:49,400 --> 00:19:51,470
Like once they've booked you,
560
00:19:51,470 --> 00:19:52,940
like, what do you want to happen?
561
00:19:52,940 --> 00:19:54,440
How are they getting to booking you?
562
00:19:55,160 --> 00:19:57,350
It will make sense as you start to build backwards from
563
00:19:57,350 --> 00:19:58,520
there. Yeah.
564
00:19:58,640 --> 00:19:59,780
Yeah. Those are great points.
565
00:19:59,780 --> 00:20:02,990
Just one of the other things that I think is really
566
00:20:02,990 --> 00:20:04,730
important to kind of sit down,
567
00:20:04,730 --> 00:20:08,090
we always tend to look at our workflow through our eyes.
568
00:20:08,210 --> 00:20:09,320
And I think it's really,
569
00:20:09,320 --> 00:20:12,440
really important once you start to build out your workflow or
570
00:20:12,440 --> 00:20:13,310
if your workflows,
571
00:20:13,310 --> 00:20:13,520
you know,
572
00:20:13,520 --> 00:20:15,920
whether you're new or been doing this for 20 years,
573
00:20:15,950 --> 00:20:16,610
I think it's poor.
574
00:20:16,610 --> 00:20:19,160
And every once in a while to sit down and really
575
00:20:19,190 --> 00:20:22,730
try to go through your process from your client's perspective,
576
00:20:22,790 --> 00:20:25,160
to see what potential holes there are,
577
00:20:25,220 --> 00:20:29,840
are grab a photographer friend of yours or a regular friend
578
00:20:29,840 --> 00:20:30,650
of yours and just say,
579
00:20:30,650 --> 00:20:31,850
Hey, do me a favor.
580
00:20:31,850 --> 00:20:33,110
Will you go through this process?
581
00:20:33,200 --> 00:20:35,210
And let me know if you're confused anywhere,
582
00:20:35,540 --> 00:20:39,290
because that way you can kind of really make sure that
583
00:20:39,290 --> 00:20:40,610
you are covering all your bases.
584
00:20:40,610 --> 00:20:44,300
Because one of the hardest things I think is we know
585
00:20:44,330 --> 00:20:45,650
we know what the next step is.
586
00:20:45,650 --> 00:20:51,250
We're so close to everything that we often don't realize what's
587
00:20:51,250 --> 00:20:56,470
missing. So a potential client has no idea like where we
588
00:20:56,500 --> 00:20:57,280
say, of course,
589
00:20:57,280 --> 00:20:59,590
we're going to have a pre-session consultation and we're going to
590
00:20:59,590 --> 00:21:02,520
discuss where we're going to be in this or that they
591
00:21:02,530 --> 00:21:03,250
have no idea.
592
00:21:03,250 --> 00:21:04,150
And they just,
593
00:21:04,150 --> 00:21:05,440
all of a sudden know that,
594
00:21:05,440 --> 00:21:10,090
okay, I just paid you and signed a contract and what
595
00:21:10,770 --> 00:21:13,690
what's next or my sessions next Saturday.
596
00:21:13,690 --> 00:21:14,650
But I haven't heard from them.
597
00:21:14,650 --> 00:21:16,150
Do I need to take a leash?
598
00:21:16,180 --> 00:21:16,600
Do I need to,
599
00:21:16,600 --> 00:21:17,590
what do I need to take?
600
00:21:17,590 --> 00:21:18,970
Do I need to get my dog groomed?
601
00:21:18,970 --> 00:21:20,260
Like, what do I need to do?
602
00:21:20,530 --> 00:21:24,970
So really looking at it from that and making sure your
603
00:21:24,970 --> 00:21:29,290
client knows what's expected at every step and letting them know.
604
00:21:29,290 --> 00:21:31,870
I know my personal role is any time I have any
605
00:21:31,870 --> 00:21:33,100
interaction with a client,
606
00:21:33,130 --> 00:21:36,190
I let them know what the next step is when they'll
607
00:21:36,310 --> 00:21:38,980
expect to hear from me is that they are welcome to
608
00:21:38,980 --> 00:21:40,060
contact me at any time.
609
00:21:40,660 --> 00:21:42,910
So those are kind of my,
610
00:21:43,090 --> 00:21:43,690
yeah, my,
611
00:21:43,720 --> 00:21:49,150
my kind of non-negotiable map to get through my workflow.
612
00:21:49,500 --> 00:21:52,920
Yeah. It Seems so obvious to us because we're so in
613
00:21:52,920 --> 00:21:53,400
our business,
614
00:21:53,400 --> 00:21:54,750
like we've built that workflow out.
615
00:21:54,750 --> 00:21:56,640
We know what is supposed to happen,
616
00:21:56,730 --> 00:21:58,200
but they don't end.
617
00:21:58,200 --> 00:21:59,430
They, people don't read.
618
00:21:59,430 --> 00:22:00,690
We want to think they do.
619
00:22:01,140 --> 00:22:02,190
They don't sit down and read.
620
00:22:02,190 --> 00:22:02,970
So it's okay.
621
00:22:02,970 --> 00:22:05,370
If I have to tell them something seven times it feels
622
00:22:05,370 --> 00:22:06,090
like a lot to me,
623
00:22:06,090 --> 00:22:07,530
but they might've cut it twice.
624
00:22:07,830 --> 00:22:10,150
So just be mindful that you're,
625
00:22:10,150 --> 00:22:14,100
you're making enough attempts to really the really important information,
626
00:22:14,190 --> 00:22:15,390
but not overwhelm them.
627
00:22:15,390 --> 00:22:17,940
Because one of the steps I did have to change in
628
00:22:17,940 --> 00:22:20,730
my workflow in terms of the time I was sending between
629
00:22:20,730 --> 00:22:22,980
emails is I had an older client tell me,
630
00:22:22,980 --> 00:22:25,650
like, basically I feel bombarded with emails.
631
00:22:25,650 --> 00:22:26,580
Like they couldn't keep up.
632
00:22:27,030 --> 00:22:28,200
So at that point,
633
00:22:28,620 --> 00:22:29,550
okay, red flag,
634
00:22:29,610 --> 00:22:31,740
I have to just step back a little and give a
635
00:22:31,740 --> 00:22:34,080
little bit more time in between emails,
636
00:22:34,080 --> 00:22:35,910
firing off and links being sent.
637
00:22:35,910 --> 00:22:37,920
Because if it's overwhelming one client,
638
00:22:37,920 --> 00:22:39,450
it'll probably overwhelm someone else.<inaudible>,
639
00:22:40,590 --> 00:22:44,100
that's a really good point because it's very generational too.
640
00:22:44,100 --> 00:22:45,510
Like someone that's a,
641
00:22:45,510 --> 00:22:45,840
you know,
642
00:22:45,840 --> 00:22:48,780
young professional maybe is like 32 wouldn't mind,
643
00:22:48,810 --> 00:22:51,600
necessarily all the emails they might prefer to be contacted that
644
00:22:51,600 --> 00:22:53,490
way. But if you have an empty desk client,
645
00:22:53,490 --> 00:22:55,050
who's maybe 65,
646
00:22:55,530 --> 00:22:55,890
you know,
647
00:22:55,890 --> 00:22:58,860
they don't really check their email that often or want to
648
00:22:58,860 --> 00:22:59,850
get that many emails.
649
00:22:59,850 --> 00:23:00,690
So do you,
650
00:23:00,990 --> 00:23:05,100
do you have different workflows kind of based on your clients,
651
00:23:05,100 --> 00:23:08,160
do you kind of find out their preference and tweak how
652
00:23:08,160 --> 00:23:10,320
you're getting that information to them based on their,
653
00:23:11,010 --> 00:23:13,200
Not particularly just in that inquiry phase,
654
00:23:13,200 --> 00:23:14,730
if they want phone or email right now,
655
00:23:16,110 --> 00:23:17,640
I do send a lot of stuff digitally.
656
00:23:17,640 --> 00:23:18,750
I love PDFs.
657
00:23:18,750 --> 00:23:21,900
I love sending links because it's so convenient and easy and
658
00:23:21,900 --> 00:23:23,190
they can reference it whenever.
659
00:23:23,190 --> 00:23:26,700
But I also do a mail hold like a tangible client
660
00:23:26,700 --> 00:23:30,180
welcome package that has the things I absolutely want them not
661
00:23:30,180 --> 00:23:31,020
to miss in there.
662
00:23:31,020 --> 00:23:35,040
So their session guide their pricing preview about their room.
663
00:23:35,040 --> 00:23:38,220
Mock-ups because if they're not going to look at it digitally,
664
00:23:38,250 --> 00:23:39,480
they're not going to see it.
665
00:23:40,020 --> 00:23:40,980
Right. Right.
666
00:23:41,190 --> 00:23:41,910
Yeah. And that,
667
00:23:41,910 --> 00:23:43,830
I think builds so much value too.
668
00:23:43,830 --> 00:23:45,530
When you get something you in the mail.
669
00:23:45,530 --> 00:23:46,370
Cause how many times,
670
00:23:46,370 --> 00:23:48,050
what are we getting in the mail bills and junk mail
671
00:23:48,050 --> 00:23:48,740
usually. Right.
672
00:23:48,770 --> 00:23:52,160
So when you get something that's fun and you know,
673
00:23:52,160 --> 00:23:53,900
it's something you're excited for.
674
00:23:54,050 --> 00:23:57,500
Yeah. That adds to the client experience for sure.
675
00:23:57,770 --> 00:23:59,030
Oh, this has been so good.
676
00:23:59,090 --> 00:24:01,490
Any other words of advice,
677
00:24:01,490 --> 00:24:07,400
words of wisdom for pet photographers out there that are maybe
678
00:24:07,400 --> 00:24:10,580
feeling like they could use a little tune-up in the workflow.
679
00:24:10,780 --> 00:24:12,040
Yeah. Take your time.
680
00:24:12,310 --> 00:24:14,000
I am a little crazy and that I want it done
681
00:24:14,290 --> 00:24:15,700
all at once in one day,
682
00:24:15,700 --> 00:24:17,500
but space out,
683
00:24:18,220 --> 00:24:19,900
spell out what you actually need.
684
00:24:19,900 --> 00:24:22,240
And what's just kind of nice to have and what might
685
00:24:22,240 --> 00:24:23,500
be nice to have down the road.
686
00:24:23,680 --> 00:24:27,460
We get so inspired by other people's work flows and what's
687
00:24:27,460 --> 00:24:30,100
working, but we often forget where we're at in our stage
688
00:24:30,100 --> 00:24:32,980
of business and where we're eventually growing too.
689
00:24:33,370 --> 00:24:35,350
So it may not be necessary right now,
690
00:24:35,380 --> 00:24:37,330
but it's good to be inspired,
691
00:24:37,330 --> 00:24:39,760
but you have to just kind of stay on your own
692
00:24:39,760 --> 00:24:41,230
path. What's working.
693
00:24:41,440 --> 00:24:42,220
If it's not broke,
694
00:24:42,220 --> 00:24:42,850
don't fix it.
695
00:24:43,360 --> 00:24:44,710
Yeah, absolutely.
696
00:24:44,920 --> 00:24:46,300
And I think too,
697
00:24:46,330 --> 00:24:50,380
to not feel overwhelmed or the pressure to all of a
698
00:24:50,380 --> 00:24:52,360
sudden, like come out of the gate,
699
00:24:52,420 --> 00:24:55,270
sending a thank you postcard and this and that.
700
00:24:55,270 --> 00:24:58,810
And like having all these extra bells and whistles.
701
00:24:58,870 --> 00:25:01,150
Yeah. That'd be great to build our business to the place
702
00:25:01,150 --> 00:25:02,650
where you have that printed,
703
00:25:02,950 --> 00:25:03,430
you know,
704
00:25:03,490 --> 00:25:06,850
client preparation guide that you're sending them an actually welcome guide
705
00:25:06,880 --> 00:25:07,690
in the mail.
706
00:25:07,960 --> 00:25:10,330
Do you have to have that while you're having your first
707
00:25:10,330 --> 00:25:11,200
couple of clients?
708
00:25:11,200 --> 00:25:13,000
No. It can be an email.
709
00:25:13,000 --> 00:25:14,080
It can be a phone call.
710
00:25:14,080 --> 00:25:15,370
It could be a text message.
711
00:25:15,990 --> 00:25:18,040
It can be anything.
712
00:25:18,250 --> 00:25:19,780
It doesn't have to be that.
713
00:25:19,780 --> 00:25:21,520
So I think that's the biggest,
714
00:25:21,610 --> 00:25:25,240
the biggest struggle I see people do is that they feel
715
00:25:25,240 --> 00:25:26,440
like there's this.
716
00:25:26,470 --> 00:25:30,040
I have two level of all these bells and whistles that
717
00:25:30,040 --> 00:25:31,510
if they're not doing that,
718
00:25:31,540 --> 00:25:34,000
they can't be taking clients yet.
719
00:25:34,000 --> 00:25:37,810
They don't have the permission to be charging what they're worth
720
00:25:37,840 --> 00:25:41,140
to be able to be charging full prices unless they have
721
00:25:41,170 --> 00:25:43,780
all of these things spelled out and finished.
722
00:25:44,110 --> 00:25:45,580
And yeah,
723
00:25:45,730 --> 00:25:46,600
that's not true.
724
00:25:48,010 --> 00:25:50,740
You can add one little piece here and there as you
725
00:25:50,740 --> 00:25:52,180
go. So yeah,
726
00:25:52,210 --> 00:25:53,290
not don't get overwhelmed.
727
00:25:53,290 --> 00:25:56,770
And I think it causes a lot of people to just
728
00:25:56,770 --> 00:26:00,730
not start because they feel like they have to do all
729
00:26:00,730 --> 00:26:01,870
of these things first.
730
00:26:02,110 --> 00:26:02,530
Let's see.
731
00:26:02,530 --> 00:26:03,640
What would it be?
732
00:26:04,030 --> 00:26:06,280
If somebody came to me and said like,
733
00:26:06,370 --> 00:26:09,580
I what's the bare minimum that I need to have in
734
00:26:09,580 --> 00:26:11,200
place to take a client.
735
00:26:11,260 --> 00:26:14,740
I would say you need a way to talk to them
736
00:26:14,740 --> 00:26:16,120
for them to get in touch with you.
737
00:26:16,180 --> 00:26:20,800
You need a way to communicate with them,
738
00:26:20,800 --> 00:26:22,210
whether that's phone or email,
739
00:26:22,240 --> 00:26:24,610
once they get in touch with you and you need to
740
00:26:24,610 --> 00:26:26,260
have a session agreement,
741
00:26:26,260 --> 00:26:28,480
a way to take money and pricing set up.
742
00:26:28,540 --> 00:26:32,290
I think that's really all you absolutely need need.
743
00:26:32,290 --> 00:26:34,270
Cause the rest you can talk to them on the phone
744
00:26:34,270 --> 00:26:37,120
about what to expect everything else.
745
00:26:37,150 --> 00:26:39,280
And then you can have the session,
746
00:26:39,550 --> 00:26:41,290
have a in-person sales session,
747
00:26:41,530 --> 00:26:46,350
create some products and make some money and then reinvest it
748
00:26:46,350 --> 00:26:49,890
in your business and start adding some pieces on there.
749
00:26:49,890 --> 00:26:51,900
Anything else you think they need that I forgot?
750
00:26:52,130 --> 00:26:53,570
And that is what I started with.
751
00:26:53,570 --> 00:26:56,300
And it was a great experience then as it is now,
752
00:26:56,330 --> 00:26:57,860
it's just a different level.
753
00:26:58,190 --> 00:26:59,210
Everything worked fine.
754
00:26:59,240 --> 00:27:01,190
Even at the bare minimum basics,
755
00:27:02,000 --> 00:27:03,710
I still got my information across.
756
00:27:03,710 --> 00:27:04,850
My plants are still happy.
757
00:27:04,850 --> 00:27:06,890
They still have great photos and I made money.
758
00:27:07,130 --> 00:27:08,480
Yeah. And they still,
759
00:27:08,510 --> 00:27:09,020
you know,
760
00:27:09,740 --> 00:27:10,580
when I was starting,
761
00:27:10,580 --> 00:27:11,600
I had,
762
00:27:11,900 --> 00:27:14,030
and I think you are pretty similar to like the,
763
00:27:14,030 --> 00:27:16,010
our, our averages were still,
764
00:27:16,400 --> 00:27:16,910
you know,
765
00:27:17,090 --> 00:27:19,010
a four figure average.
766
00:27:19,070 --> 00:27:19,280
I mean,
767
00:27:19,280 --> 00:27:20,360
they grew as,
768
00:27:20,360 --> 00:27:21,680
as the business grew,
769
00:27:21,770 --> 00:27:25,190
but it was still a really good average because I think
770
00:27:25,190 --> 00:27:28,280
a lot of people feel like there's this unwritten rule that,
771
00:27:28,340 --> 00:27:28,900
oh, I,
772
00:27:28,900 --> 00:27:31,070
I don't have this all in place.
773
00:27:31,070 --> 00:27:32,420
It's not perfect yet.
774
00:27:32,420 --> 00:27:33,170
And spoiler alert,
775
00:27:33,170 --> 00:27:35,000
it's never perfect and it's never done,
776
00:27:35,780 --> 00:27:37,970
but they think since I don't have all of that,
777
00:27:37,970 --> 00:27:41,180
I can't possibly charge more.
778
00:27:41,180 --> 00:27:44,660
So I have to charge just like $200 for everything because
779
00:27:44,660 --> 00:27:45,620
I'm just getting started.
780
00:27:46,280 --> 00:27:46,900
What she asked,
781
00:27:46,900 --> 00:27:51,740
could turn into a pricing conversation and yeah.
782
00:27:51,920 --> 00:27:52,880
Yeah. You don't,
783
00:27:52,940 --> 00:27:56,210
you don't have to charge that little tiny bit just because
784
00:27:56,210 --> 00:27:56,690
you don't,
785
00:27:56,810 --> 00:27:59,330
you don't feel that it's worth,
786
00:27:59,510 --> 00:28:01,250
I don't know that your experience is worth.
787
00:28:01,280 --> 00:28:06,410
If you're creating beautiful images that people enjoy and you're responsive
788
00:28:07,130 --> 00:28:09,470
and giving them good service and telling them like,
789
00:28:09,470 --> 00:28:10,010
what's next,
790
00:28:10,010 --> 00:28:13,430
what's expected and delivering on time and exceeded expectations.
791
00:28:13,430 --> 00:28:15,320
It doesn't matter what workflow,
792
00:28:15,320 --> 00:28:16,820
bells and whistles you have on the backend.
793
00:28:17,150 --> 00:28:17,990
Yeah. Completely.
794
00:28:17,990 --> 00:28:18,290
I mean,
795
00:28:18,290 --> 00:28:20,960
they're just happy that you have captured beautiful photos of their
796
00:28:20,960 --> 00:28:24,350
cuts. So that alone is a great experience for them.
797
00:28:24,800 --> 00:28:29,120
All of this automation and integration is kind of just icing
798
00:28:29,120 --> 00:28:30,110
on the cake at that point.
799
00:28:30,650 --> 00:28:32,210
Yeah, absolutely.
800
00:28:32,330 --> 00:28:33,080
Oh man,
801
00:28:33,110 --> 00:28:37,910
Jessica, this conversation has been so good and you have some
802
00:28:37,910 --> 00:28:38,990
exciting news.
803
00:28:38,990 --> 00:28:42,170
Is it completely done your Sato?
804
00:28:42,290 --> 00:28:43,130
Are you working on it?
805
00:28:43,520 --> 00:28:48,980
I Am done with the pre-assessment exam and the certified Assata
806
00:28:48,980 --> 00:28:50,960
specialist test is in October.
807
00:28:50,960 --> 00:28:54,950
So I am working towards studying really hard and hopefully that'll
808
00:28:54,950 --> 00:28:55,700
be done by.
809
00:28:55,700 --> 00:28:57,470
mid-October Awesome.
810
00:28:57,470 --> 00:29:00,140
So are you hoping that I'm putting you on the spot
811
00:29:00,140 --> 00:29:01,100
on the podcast here?
812
00:29:01,320 --> 00:29:05,570
Are you hoping to be able to help other photographers with
813
00:29:05,570 --> 00:29:08,540
their<inaudible> set up workflow needs?
814
00:29:08,720 --> 00:29:09,830
Yeah, that's my goal.
815
00:29:09,830 --> 00:29:11,000
So I mean,
816
00:29:11,000 --> 00:29:11,630
I can do it now,
817
00:29:11,660 --> 00:29:12,770
but just legitimizing.
818
00:29:12,770 --> 00:29:13,940
It feels a lot better.
819
00:29:13,940 --> 00:29:15,170
I like to have my goal.
820
00:29:15,190 --> 00:29:17,520
So that's been a big goal for the last year and
821
00:29:17,530 --> 00:29:18,920
when it opened in August,
822
00:29:18,920 --> 00:29:20,030
I hopped right in.
823
00:29:20,630 --> 00:29:21,860
Nice. That's awesome.
824
00:29:21,890 --> 00:29:24,110
Well, and in the meantime academy members,
825
00:29:24,140 --> 00:29:28,070
Jessica just created a new course in the academy of Sato
826
00:29:28,070 --> 00:29:28,340
one. Oh,
827
00:29:28,340 --> 00:29:30,620
one-on-one walks you through setting up Sato.
828
00:29:30,620 --> 00:29:32,540
You can really put it towards any CRM,
829
00:29:32,540 --> 00:29:32,990
but it's,
830
00:29:33,020 --> 00:29:37,310
it's specific to<inaudible> and with their platform of showing the examples,
831
00:29:37,310 --> 00:29:40,400
but it could work on any CRM and going through her
832
00:29:40,400 --> 00:29:43,330
workflow and it's such a good course,
833
00:29:43,360 --> 00:29:46,270
breaks it down into just a really straightforward,
834
00:29:46,300 --> 00:29:47,860
easy to implement way.
835
00:29:48,400 --> 00:29:51,400
So definitely check that out and academy doors open again on
836
00:29:51,400 --> 00:29:52,270
September 2nd,
837
00:29:52,390 --> 00:29:55,420
if you are not an academy member yet,
838
00:29:55,540 --> 00:29:57,640
and want to be jump on the waitlist hair of the
839
00:29:57,640 --> 00:30:00,220
dog academy.com/academy,
840
00:30:00,280 --> 00:30:03,370
if you need some personalized help with your Divisadero,
841
00:30:03,700 --> 00:30:08,410
so reach out to Jessica and she can help you get
842
00:30:08,410 --> 00:30:09,280
that workflow.
843
00:30:09,340 --> 00:30:11,680
Beast tamed Jessica,
844
00:30:11,680 --> 00:30:15,070
where can they find you out on the interwebs Bark and
845
00:30:15,070 --> 00:30:16,540
goes to target.com?
846
00:30:16,660 --> 00:30:20,410
And I am on Instagram at bark N golden photography and
847
00:30:20,410 --> 00:30:21,400
on Facebook as well.
848
00:30:21,490 --> 00:30:22,600
Yeah. Perfect.
849
00:30:22,780 --> 00:30:25,080
Awesome. Thanks again for being with us here,
850
00:30:25,130 --> 00:30:29,410
Jessica, for diving into workflow and for creating the incredible DeSoto.
851
00:30:29,410 --> 00:30:30,120
One-on-one it?
852
00:30:30,120 --> 00:30:31,270
It's so good.
853
00:30:31,360 --> 00:30:32,220
And yeah,
854
00:30:32,220 --> 00:30:35,050
I'm sure we'll have you back on the podcast again soon.
855
00:30:35,230 --> 00:30:36,160
Thank you so much.
856
00:30:36,160 --> 00:30:36,790
Thanks for being here.
857
00:30:37,240 --> 00:30:37,960
You're so welcome.
858
00:30:38,200 --> 00:30:41,020
Thanks. If you enjoy this podcast episode,
859
00:30:41,020 --> 00:30:44,410
go ahead and take a screenshot of this episode on your
860
00:30:44,410 --> 00:30:47,680
phone and post it up there on your Instagram stories and
861
00:30:47,680 --> 00:30:51,190
be sure to tag us at hair of the dog academy.
862
00:30:51,310 --> 00:30:54,850
And we would just love to see how you're listening and
863
00:30:54,850 --> 00:30:55,960
a full disclosure.
864
00:30:56,110 --> 00:30:59,530
Sometimes we just like to give away a little pet photographer
865
00:30:59,530 --> 00:31:03,370
swag in the form of hair of the dog t-shirts and
866
00:31:03,370 --> 00:31:05,950
sweatshirts. So what are you waiting for?
867
00:31:05,980 --> 00:31:09,100
Go ahead and share that screenshot of this episode.
868
00:31:09,340 --> 00:31:11,500
And don't forget to tag us at hair of the dog
869
00:31:11,500 --> 00:31:13,270
academy. And while you're there,
870
00:31:13,330 --> 00:31:15,580
maybe you want to jump on over to our account and
871
00:31:15,580 --> 00:31:18,550
see what we're up to on the gram would love to
872
00:31:18,550 --> 00:31:19,360
connect with you.
873
00:31:20,260 --> 00:31:22,540
Thanks for listening to the hair of the dog podcast.
874
00:31:22,540 --> 00:31:24,610
If you want to check out the show notes for access
875
00:31:24,610 --> 00:31:26,830
to any of the links that we shared in this episode,
876
00:31:27,100 --> 00:31:29,380
as well as any additional related resources,
877
00:31:29,650 --> 00:31:34,420
simply go to www.hairofthedogacademy.com/
878
00:31:34,420 --> 00:31:36,040
98. Once again,
879
00:31:36,070 --> 00:31:40,120
that's www.hairofthedogacademy.com
880
00:31:40,120 --> 00:31:42,160
and then the numbers nine and eight.
881
00:31:43,350 --> 00:31:46,320
Thanks for listening to this episode of hair of the dog
882
00:31:46,350 --> 00:31:48,780
podcast. If you enjoyed this show,
883
00:31:48,840 --> 00:31:50,550
please take a minute to leave a review.
884
00:31:50,760 --> 00:31:51,660
And while you're there,
885
00:31:51,750 --> 00:31:53,160
don't forget to subscribe.
886
00:31:53,190 --> 00:31:55,410
So you don't miss our upcoming episodes.
887
00:31:55,950 --> 00:31:56,670
One last thing,
888
00:31:57,060 --> 00:31:59,730
if you are ready to dive into more resources,
889
00:32:00,000 --> 00:32:05,370
head over to our website@wwwdothairofthedogacademy.com.
890
00:32:05,730 --> 00:32:08,940
Thanks for being a part of this pet photography community.