100 - This week I'm boiling down over a decade in business into five essential takeaways. If you're newer in business or an aspiring pet photographer, consider these hard-won lessons a head start on your path. And if you're multitasking while you listen, pleeease pay close attention to #4. You'll hear about one of the hardest things you can possibly do—and the enormous payoff you'll earn in return.
What To Listen For:
The freedom of being your own boss is really quite delicious. But the path to attaining that freedom isn't always smooth, and it's not always pretty. With these five lessons in your back pocket, you're poised to dance right past some of the most common obstacles on the road to success. 💃🏻
Resources From This Episode:
JOIN THE PARTY:
100 - This week I'm boiling down over a decade in business into five essential takeaways. If you're newer in business or an aspiring pet photographer, consider these hard-won lessons a head start on your path. And if you're multitasking while you listen, pleeease pay close attention to #4. You'll hear about one of the hardest things you can possibly do—and the enormous payoff you'll earn in return.
What To Listen For:
The freedom of being your own boss is really quite delicious. But the path to attaining that freedom isn't always smooth, and it's not always pretty. With these five lessons in your back pocket, you're poised to dance right past some of the most common obstacles on the road to success. 💃🏻
Resources From This Episode:
JOIN THE PARTY:
1
00:00:00,450 --> 00:00:03,450
Hello and welcome to the hair of the dog podcast.
2
00:00:03,480 --> 00:00:04,260
I'm your host,
3
00:00:04,260 --> 00:00:05,100
Nicole Begley.
4
00:00:05,580 --> 00:00:11,460
And can you believe this is episode number 100 for today's
5
00:00:11,460 --> 00:00:15,270
episode? I am going to dive into the five lessons I've
6
00:00:15,270 --> 00:00:18,660
learned in business from running my pet photography business for the
7
00:00:18,660 --> 00:00:20,130
past 11 years.
8
00:00:20,520 --> 00:00:21,060
Stay tuned.
9
00:00:22,550 --> 00:00:24,890
Welcome to the hair of the dog podcast.
10
00:00:25,190 --> 00:00:26,690
If you're a pet photographer,
11
00:00:26,750 --> 00:00:30,230
ready to make more money and start living a life by
12
00:00:30,230 --> 00:00:31,170
your design,
13
00:00:31,170 --> 00:00:33,370
you've come to the right place.
14
00:00:33,370 --> 00:00:34,650
And now your host,
15
00:00:34,650 --> 00:00:36,010
pet photographer,
16
00:00:36,010 --> 00:00:37,110
travel addict,
17
00:00:37,110 --> 00:00:39,490
chocolate martini connoisseur,
18
00:00:39,490 --> 00:00:40,590
Nicole Begley.
19
00:00:40,590 --> 00:00:41,610
Hey everyone.
20
00:00:41,610 --> 00:00:42,550
Nicole here.
21
00:00:42,550 --> 00:00:45,610
Welcome back to the hair of the dog podcast.
22
00:00:45,610 --> 00:00:49,260
I am so incredibly honored that you are here with me.
23
00:00:49,260 --> 00:00:52,400
And can you believe it's episode number 100,
24
00:00:52,850 --> 00:00:57,170
100? I really can't believe it when I started this podcast.
25
00:00:57,260 --> 00:00:59,000
Gosh, it was right before COVID started.
26
00:00:59,000 --> 00:01:00,560
So it was like February 20,
27
00:01:00,560 --> 00:01:03,240
20. I never really dreamed would,
28
00:01:03,250 --> 00:01:05,630
would get to a hundred episodes so quickly.
29
00:01:05,780 --> 00:01:09,560
And I must say I'm incredibly proud of myself and my
30
00:01:09,560 --> 00:01:12,680
team because we haven't missed a week.
31
00:01:13,100 --> 00:01:16,490
Not today's podcast is our hundredth episode.
32
00:01:16,490 --> 00:01:17,450
And for that,
33
00:01:17,450 --> 00:01:19,340
I wanted to do something special.
34
00:01:19,430 --> 00:01:23,870
So I thought I would put together the five lessons that
35
00:01:23,900 --> 00:01:28,340
I've learned in business over the past 11 years,
36
00:01:28,370 --> 00:01:30,380
I started my pet photography business.
37
00:01:30,410 --> 00:01:33,410
Well, actually it was a family photography business at the time
38
00:01:33,440 --> 00:01:36,650
back in 2010 and I was doing some pets a little
39
00:01:36,650 --> 00:01:37,520
bit on the side.
40
00:01:37,520 --> 00:01:40,400
And then it was about 20 14,
41
00:01:38,390 --> 00:01:40,400
20 15,
42
00:01:40,460 --> 00:01:43,880
where I made the switch to go all in all pets
43
00:01:43,940 --> 00:01:45,170
and yeah,
44
00:01:45,410 --> 00:01:47,450
a lot's changed in the past 10 years,
45
00:01:47,450 --> 00:01:49,970
but a lot has actually remained the same.
46
00:01:50,030 --> 00:01:53,630
So today I want to you to come with me on
47
00:01:53,630 --> 00:01:57,320
this journey of the top five lessons that I've learned from
48
00:01:57,350 --> 00:01:58,910
the past decade.
49
00:01:59,090 --> 00:02:01,010
So are you ready to get started?
50
00:02:01,280 --> 00:02:01,460
All right,
51
00:02:01,460 --> 00:02:01,910
here we go.
52
00:02:01,940 --> 00:02:03,110
Let's start with number one.
53
00:02:03,260 --> 00:02:09,350
Number one is the more you charge the better your clients
54
00:02:09,500 --> 00:02:12,290
get? What do I mean by this?
55
00:02:12,710 --> 00:02:17,600
Well, let me take you back to 20 10,
56
00:02:17,600 --> 00:02:19,130
20 11.
57
00:02:19,130 --> 00:02:20,810
I was photographing an event.
58
00:02:20,810 --> 00:02:22,910
It was like a charity walk kind of thing.
59
00:02:22,910 --> 00:02:25,670
And I was photographing the dogs there.
60
00:02:25,670 --> 00:02:29,450
And then I had a gallery where people could purchase their
61
00:02:28,880 --> 00:02:32,240
images. I was selling these prints for $25,
62
00:02:32,240 --> 00:02:32,600
cause like,
63
00:02:32,600 --> 00:02:35,840
wow, I can't possibly sell them for my usual 75.
64
00:02:36,230 --> 00:02:36,950
And when don't,
65
00:02:36,950 --> 00:02:37,520
you know,
66
00:02:37,610 --> 00:02:43,190
I got so many just cranky emails and really not nice
67
00:02:43,190 --> 00:02:46,550
messages about how could I possibly charge that much.
68
00:02:46,610 --> 00:02:47,780
It's just a picture,
69
00:02:47,960 --> 00:02:48,410
blah, blah,
70
00:02:48,410 --> 00:02:48,770
blah, blah,
71
00:02:48,770 --> 00:02:52,340
blah, going on and on about how I was overcharging.
72
00:02:52,520 --> 00:02:53,210
And meanwhile,
73
00:02:53,510 --> 00:02:56,000
the message in my head that I really wanted to write
74
00:02:56,000 --> 00:02:56,870
back was,
75
00:02:56,900 --> 00:02:59,270
well, my usual prints are $75.
76
00:02:59,290 --> 00:03:01,930
So, but I didn't,
77
00:03:02,170 --> 00:03:02,830
I didn't,
78
00:03:02,860 --> 00:03:04,510
that was quite the lesson though.
79
00:03:04,960 --> 00:03:07,480
And that lesson was that when you discount your work,
80
00:03:07,510 --> 00:03:10,810
people don't value it as much as when you are actually
81
00:03:10,900 --> 00:03:12,820
selling your work at regular price.
82
00:03:12,880 --> 00:03:15,700
The other challenge that I had when I was first starting
83
00:03:15,700 --> 00:03:17,350
and my prices were a bit lower,
84
00:03:17,440 --> 00:03:22,510
is that I would have clients that would basically be trying
85
00:03:22,510 --> 00:03:23,470
to direct me.
86
00:03:23,530 --> 00:03:27,730
They would be telling me exactly what they want and telling
87
00:03:27,730 --> 00:03:30,340
me like in detail with like Pinterest boards of things that
88
00:03:30,340 --> 00:03:31,570
weren't even my style.
89
00:03:31,570 --> 00:03:33,160
And not that I really had a style,
90
00:03:33,160 --> 00:03:36,850
then my style was just trying to get my images somewhat
91
00:03:36,850 --> 00:03:37,780
technically correct.
92
00:03:37,810 --> 00:03:38,590
But anyway,
93
00:03:38,620 --> 00:03:39,160
it was,
94
00:03:39,430 --> 00:03:39,940
they just,
95
00:03:39,940 --> 00:03:41,320
they had so many more opinions,
96
00:03:41,410 --> 00:03:44,410
but then once I started raising my prices and once I
97
00:03:44,410 --> 00:03:47,050
started to really start to hone in on my craft,
98
00:03:47,050 --> 00:03:49,600
I still didn't have a defined style by that point,
99
00:03:49,600 --> 00:03:53,140
that actually took a good six years to really start to
100
00:03:53,140 --> 00:03:54,250
evolve my style,
101
00:03:54,250 --> 00:03:57,160
maybe even seven or eight to really start dialing it in.
102
00:03:57,250 --> 00:03:59,170
But even way before that,
103
00:03:59,200 --> 00:04:01,060
when I was producing good work,
104
00:04:01,090 --> 00:04:02,320
it was technically correct.
105
00:04:02,380 --> 00:04:06,460
And I had started raising my prices and I was starting
106
00:04:06,520 --> 00:04:09,370
to become a little bit more known to have a little
107
00:04:09,370 --> 00:04:11,320
bit of awareness in the market.
108
00:04:11,380 --> 00:04:14,470
I stopped getting those clients that would tell me exactly what
109
00:04:14,470 --> 00:04:14,950
they want,
110
00:04:15,100 --> 00:04:19,390
why, because they trusted in what I could do for them.
111
00:04:19,450 --> 00:04:22,090
They saw me more as the expert,
112
00:04:22,330 --> 00:04:25,300
instead of seeing me as someone they're hiring for something they
113
00:04:25,300 --> 00:04:26,920
want and they need to direct it.
114
00:04:27,070 --> 00:04:29,680
So that was a huge wake up call.
115
00:04:30,040 --> 00:04:30,640
And really,
116
00:04:30,640 --> 00:04:36,220
I try not to ever discount my photography services because when
117
00:04:36,220 --> 00:04:40,360
you discount that tends to bring these kind of value seekers,
118
00:04:40,360 --> 00:04:42,880
that may be don't value what you're doing.
119
00:04:42,880 --> 00:04:45,280
They don't see you as much as an artist,
120
00:04:45,280 --> 00:04:47,590
as much as someone that you know,
121
00:04:47,590 --> 00:04:50,710
can direct this whole vision and create for them what they
122
00:04:50,710 --> 00:04:54,250
love, which is images like what they're seeing on your website.
123
00:04:54,760 --> 00:04:57,130
So if you're going to create a special offer,
124
00:04:57,460 --> 00:04:59,800
I really encourage you not to have it as a discount,
125
00:04:59,800 --> 00:05:01,960
but instead make it a value,
126
00:05:01,960 --> 00:05:04,930
add something like where they still pay your full session fee,
127
00:05:04,930 --> 00:05:07,720
but maybe they get an extra product credit or they get
128
00:05:07,720 --> 00:05:10,780
the special bonus or they get a digital file bonus of
129
00:05:10,780 --> 00:05:12,850
any artwork that they purchased.
130
00:05:12,910 --> 00:05:13,930
Something like that,
131
00:05:13,930 --> 00:05:18,820
because that just sends a different message to your potential clients.
132
00:05:18,970 --> 00:05:20,710
Then when you discount,
133
00:05:20,800 --> 00:05:21,880
when you discount,
134
00:05:21,910 --> 00:05:23,920
they see sale sale sale,
135
00:05:24,040 --> 00:05:25,210
they see it should be cheaper,
136
00:05:25,210 --> 00:05:26,050
cheaper, cheaper,
137
00:05:26,080 --> 00:05:31,690
and they don't see you as much as a professional,
138
00:05:31,810 --> 00:05:32,590
as an artist,
139
00:05:32,830 --> 00:05:33,640
as a,
140
00:05:33,640 --> 00:05:37,630
they don't trust in your vision as much as when you
141
00:05:37,750 --> 00:05:40,300
keep your prices a bit higher.
142
00:05:40,690 --> 00:05:41,050
All right,
143
00:05:41,050 --> 00:05:42,130
that is number one.
144
00:05:42,160 --> 00:05:43,480
The more you charge,
145
00:05:43,510 --> 00:05:45,610
the more awesome your clients become.
146
00:05:45,760 --> 00:05:46,180
All right,
147
00:05:46,630 --> 00:05:47,470
number two,
148
00:05:47,830 --> 00:05:49,000
this is a big one.
149
00:05:49,360 --> 00:05:53,740
And that is your images don't sell themselves.
150
00:05:54,370 --> 00:05:55,120
Yup. Yup.
151
00:05:55,270 --> 00:05:55,960
I said it.
152
00:05:56,020 --> 00:06:00,700
I see so many pet photographers and really photographers general that
153
00:06:00,700 --> 00:06:05,740
believe that all they need to do is create amazing artwork,
154
00:06:05,980 --> 00:06:06,880
amazing images,
155
00:06:07,300 --> 00:06:09,670
and their clients are just going to find them and fill
156
00:06:09,670 --> 00:06:10,510
up their calendar.
157
00:06:10,960 --> 00:06:12,130
And I really hate to be,
158
00:06:12,690 --> 00:06:15,130
but it doesn't work that way.
159
00:06:15,700 --> 00:06:19,180
You have to market your business.
160
00:06:19,240 --> 00:06:23,920
You have to connect with your potential clients.
161
00:06:24,190 --> 00:06:24,880
Now I know you're good.
162
00:06:24,940 --> 00:06:25,240
Let's say,
163
00:06:25,240 --> 00:06:25,570
Hey, Ben,
164
00:06:25,570 --> 00:06:28,180
Nicole, there's a couple of photographers out there that have just
165
00:06:28,180 --> 00:06:31,060
built an incredible business only on social media.
166
00:06:31,390 --> 00:06:32,710
And I'm going to say,
167
00:06:33,190 --> 00:06:35,560
yes, anything is possible.
168
00:06:35,980 --> 00:06:39,790
And if you look at how they use social media,
169
00:06:40,390 --> 00:06:46,000
they are using social media very differently than most photographers.
170
00:06:46,150 --> 00:06:49,630
They are using social media to share a message,
171
00:06:49,720 --> 00:06:51,520
to create an emotional connection,
172
00:06:51,670 --> 00:06:52,900
to share stories,
173
00:06:52,900 --> 00:06:57,850
to create this connection with their clients in which their clients
174
00:06:58,030 --> 00:06:58,930
can't help,
175
00:06:59,050 --> 00:07:04,030
but move forward and want to create that experience for themselves.
176
00:07:04,300 --> 00:07:06,850
They are not just taking a pretty picture,
177
00:07:06,910 --> 00:07:08,110
putting it up there and saying,
178
00:07:08,110 --> 00:07:08,980
Hey, this is fluffy.
179
00:07:08,980 --> 00:07:10,060
We had a great time.
180
00:07:10,300 --> 00:07:13,510
They are connecting on a much deeper level,
181
00:07:13,750 --> 00:07:16,900
which brings us to number three,
182
00:07:17,110 --> 00:07:19,930
which is marketing is simple.
183
00:07:20,950 --> 00:07:22,510
Now it's not easy,
184
00:07:23,200 --> 00:07:25,000
but it is simple.
185
00:07:25,240 --> 00:07:33,160
Basically marketing is getting a awareness of your business and then
186
00:07:33,310 --> 00:07:35,230
nurturing that awareness,
187
00:07:35,230 --> 00:07:38,650
those relationships and making offers.
188
00:07:38,920 --> 00:07:40,420
Now, how do we do that?
189
00:07:40,690 --> 00:07:41,980
We do that by connection.
190
00:07:42,160 --> 00:07:45,880
We do that by actual human to human connection.
191
00:07:45,880 --> 00:07:46,540
You guys,
192
00:07:46,570 --> 00:07:47,350
I hear you.
193
00:07:47,410 --> 00:07:51,220
I hear you in the back saying Nicole got into pet
194
00:07:51,220 --> 00:07:53,740
photography. Cause I really don't like the humans.
195
00:07:54,400 --> 00:07:54,640
All right.
196
00:07:54,640 --> 00:07:58,060
When was the last dog that had a checkbook that you
197
00:07:58,060 --> 00:08:00,040
saw? Not many.
198
00:08:00,280 --> 00:08:01,630
Okay. Maybe couple like,
199
00:08:01,630 --> 00:08:01,990
you know,
200
00:08:02,020 --> 00:08:04,390
Insta famous dogs will have their own checking account,
201
00:08:04,540 --> 00:08:07,780
but they're few and far between and they're they're adults are
202
00:08:07,780 --> 00:08:10,900
still making their humans are still making their decisions.
203
00:08:10,990 --> 00:08:13,390
So no matter where the money is coming from,
204
00:08:13,420 --> 00:08:13,600
you know,
205
00:08:13,630 --> 00:08:16,960
I need to go through a human and to do that.
206
00:08:17,080 --> 00:08:18,850
Humans need to know like,
207
00:08:18,880 --> 00:08:19,690
and trust us.
208
00:08:20,080 --> 00:08:21,070
So to do that,
209
00:08:21,370 --> 00:08:24,790
we need to actually be out there connecting with other humans.
210
00:08:24,970 --> 00:08:29,230
I see a lot of photographers grasping at straws,
211
00:08:29,260 --> 00:08:32,260
trying to find the best marketing solution,
212
00:08:32,530 --> 00:08:34,090
the right marketing solution.
213
00:08:34,570 --> 00:08:36,850
I guess what that doesn't exist.
214
00:08:37,030 --> 00:08:40,420
There is no best or right marketing solution.
215
00:08:40,960 --> 00:08:45,610
Marketing is really a combination of a whole bunch of different
216
00:08:45,610 --> 00:08:49,930
things. I think everyone wants to have this like perfectly laid
217
00:08:49,930 --> 00:08:51,760
out. Plan of,
218
00:08:51,790 --> 00:08:53,740
take this picture posted here,
219
00:08:53,770 --> 00:08:55,000
make this offer,
220
00:08:55,230 --> 00:08:56,490
make this connection,
221
00:08:56,730 --> 00:08:59,880
do this particular promotion and your calendar is going to be
222
00:08:59,880 --> 00:09:03,240
full, but there's so much more that goes into it.
223
00:09:03,720 --> 00:09:08,490
There are these human elements and really when it comes down
224
00:09:08,490 --> 00:09:09,840
to it at the end of the day,
225
00:09:10,080 --> 00:09:13,200
we're also a personal brand like it or not.
226
00:09:13,200 --> 00:09:16,920
People need to connect with you as the artist,
227
00:09:16,920 --> 00:09:22,710
because unless you're running this big photography studio with various different
228
00:09:22,770 --> 00:09:26,130
photographers, then that becomes more of the brand.
229
00:09:26,310 --> 00:09:30,120
But when it's just you running this photography business and you're
230
00:09:30,120 --> 00:09:32,670
the sole artist hate to break it to you,
231
00:09:32,940 --> 00:09:35,940
but that's a personal brand and a personal brand needs to
232
00:09:35,940 --> 00:09:37,260
make personal connections.
233
00:09:37,380 --> 00:09:39,120
So here's my homework for you.
234
00:09:39,330 --> 00:09:42,750
I want you to get really comfortable and it's going to
235
00:09:42,750 --> 00:09:43,920
be uncomfortable at first,
236
00:09:44,070 --> 00:09:48,930
but I want you to get really comfortable with being able
237
00:09:49,050 --> 00:09:51,660
to own who you are and what you do.
238
00:09:52,020 --> 00:09:54,930
I want you to be able when somebody says,
239
00:09:54,960 --> 00:09:57,660
what do you do instead of shrinking down to say,
240
00:09:57,720 --> 00:09:59,040
oh, I'm a photographer.
241
00:09:59,610 --> 00:10:04,890
Like every other like aunt and friend and they know 37,000
242
00:10:04,950 --> 00:10:07,440
other photographers own it.
243
00:10:07,560 --> 00:10:08,550
I want you to say,
244
00:10:08,640 --> 00:10:10,200
oh, I have a pet photographer.
245
00:10:10,290 --> 00:10:14,600
I create beautiful custom wall art for people to celebrate their
246
00:10:14,600 --> 00:10:15,290
relationship with their them,
247
00:10:15,800 --> 00:10:16,490
whatever it is,
248
00:10:16,730 --> 00:10:20,120
figure out what that little elevator speech is and own it
249
00:10:20,270 --> 00:10:21,260
and say it everywhere.
250
00:10:21,290 --> 00:10:22,580
When you see a cute dog,
251
00:10:22,610 --> 00:10:24,770
introduce yourself and give them a card.
252
00:10:24,830 --> 00:10:29,180
Like that's the kind of stuff that is required to grow
253
00:10:29,210 --> 00:10:29,900
our business.
254
00:10:30,410 --> 00:10:31,940
I see photographers of all.
255
00:10:31,940 --> 00:10:33,230
John was John Rose.
256
00:10:33,230 --> 00:10:35,480
This is not just for pet photography.
257
00:10:35,480 --> 00:10:39,470
This is whether you want to have a successful human photography,
258
00:10:39,470 --> 00:10:40,670
business, family,
259
00:10:40,700 --> 00:10:42,110
newborns, high school,
260
00:10:42,110 --> 00:10:43,460
seniors, pets,
261
00:10:43,670 --> 00:10:45,500
equine, whatever it is,
262
00:10:45,800 --> 00:10:50,180
the people that are successful are the people that make connections
263
00:10:50,210 --> 00:10:51,320
in their market.
264
00:10:51,380 --> 00:10:53,270
They may connect with other businesses.
265
00:10:53,270 --> 00:10:54,710
They make connections with charities.
266
00:10:54,710 --> 00:10:56,630
They make connections with just regular humans.
267
00:10:56,960 --> 00:11:02,510
They are just out there on ashamed of what they do
268
00:11:02,600 --> 00:11:05,480
and sharing it wherever they can.
269
00:11:06,110 --> 00:11:07,790
As that awareness grows,
270
00:11:07,820 --> 00:11:12,740
they are automatically the go to photographer for that John rhe
271
00:11:12,800 --> 00:11:16,880
in their market because so many more people are aware and
272
00:11:16,940 --> 00:11:19,670
they know that that person as a person.
273
00:11:19,790 --> 00:11:21,290
So how can you do that?
274
00:11:21,380 --> 00:11:23,840
And then talking to people in your market on your social
275
00:11:23,840 --> 00:11:26,270
media, don't just post pictures of dogs.
276
00:11:26,300 --> 00:11:27,440
Put yourself on there.
277
00:11:27,560 --> 00:11:32,210
What is your profile picture on your social media accounts?
278
00:11:32,810 --> 00:11:33,650
Is it you,
279
00:11:33,920 --> 00:11:35,570
or is it a photo of a dog?
280
00:11:37,370 --> 00:11:40,400
I venture to say 93.7%
281
00:11:40,400 --> 00:11:42,920
of you have a picture of a dog or a camera
282
00:11:42,950 --> 00:11:44,780
or on your about page.
283
00:11:44,780 --> 00:11:46,040
Here's a good one on your,
284
00:11:46,040 --> 00:11:47,600
about page of your website.
285
00:11:48,170 --> 00:11:49,850
Is there a picture of you and no,
286
00:11:49,850 --> 00:11:51,740
it doesn't count if it's a picture of you with the
287
00:11:51,740 --> 00:11:52,970
camera in front of your face.
288
00:11:52,990 --> 00:11:56,080
Is there a picture of your face on your website?
289
00:11:56,080 --> 00:11:57,610
So if I were walking down the street,
290
00:11:57,670 --> 00:12:00,640
I could see you and say,
291
00:12:00,640 --> 00:12:01,840
Hey, I know that person,
292
00:12:02,120 --> 00:12:04,900
the other thing that you could put on your website to
293
00:12:04,930 --> 00:12:07,120
really just start to grow that know like,
294
00:12:07,120 --> 00:12:12,430
and trust factor is some video video of you,
295
00:12:12,580 --> 00:12:15,010
your face talking to the camera.
296
00:12:15,070 --> 00:12:15,640
Oh my gosh,
297
00:12:15,640 --> 00:12:17,260
Nicole. I'm so scared to do that.
298
00:12:17,350 --> 00:12:18,220
Yeah, yeah.
299
00:12:19,210 --> 00:12:20,860
But this is what we need to do.
300
00:12:20,920 --> 00:12:24,340
If you want to grow your business.
301
00:12:24,670 --> 00:12:28,030
If you want some tips on how to use video without
302
00:12:28,030 --> 00:12:28,720
feeling slimy,
303
00:12:28,720 --> 00:12:30,640
without feeling weird or bad,
304
00:12:30,700 --> 00:12:33,910
go listen to episode number 45 of this podcast.
305
00:12:33,940 --> 00:12:37,480
And that's a conversation I had with Andrew helmet from PhotoBiz
306
00:12:37,510 --> 00:12:40,030
X on using video to book more clients.
307
00:12:40,060 --> 00:12:43,840
And it was chock full of incredible advice.
308
00:12:43,930 --> 00:12:47,200
So definitely don't miss that one.
309
00:12:47,560 --> 00:12:48,580
And in the meantime,
310
00:12:49,210 --> 00:12:51,160
go change that picture on your about page.
311
00:12:51,310 --> 00:12:55,030
Get out there in the market and start owning what you
312
00:12:55,030 --> 00:12:57,310
do, telling people what you do,
313
00:12:57,310 --> 00:12:58,000
who you serve,
314
00:12:58,030 --> 00:12:58,660
how you help.
315
00:12:59,470 --> 00:12:59,770
All right.
316
00:12:59,980 --> 00:13:00,760
Number four.
317
00:13:01,990 --> 00:13:06,190
No one has a successful business without integrity.
318
00:13:07,150 --> 00:13:08,830
Yeah. Different kinds of integrity.
319
00:13:09,160 --> 00:13:11,560
I know that you have integrity with your clients that you're
320
00:13:11,560 --> 00:13:14,620
not out there swindling them because I just,
321
00:13:14,620 --> 00:13:15,370
I know you guys,
322
00:13:15,400 --> 00:13:16,120
you guys are,
323
00:13:16,170 --> 00:13:20,140
are serving at your highest level and you want to give
324
00:13:20,140 --> 00:13:23,260
your clients the best possible experience.
325
00:13:23,590 --> 00:13:25,090
Get that awesome.
326
00:13:25,240 --> 00:13:26,800
That's the one half of integrity.
327
00:13:27,070 --> 00:13:30,520
What about the other half of integrity and that self integrity?
328
00:13:31,000 --> 00:13:34,750
How many times do you say you're going to reach out
329
00:13:34,750 --> 00:13:39,280
to that partner business and talk about a joint marketing venture
330
00:13:39,940 --> 00:13:41,290
and then something else comes up.
331
00:13:41,320 --> 00:13:42,010
Do you don't do it?
332
00:13:42,400 --> 00:13:45,820
How many times do you say that you're going to put
333
00:13:45,820 --> 00:13:48,550
that video on your website and then you don't do it.
334
00:13:48,970 --> 00:13:50,830
How many times do you say that you're going to go
335
00:13:50,830 --> 00:13:54,790
out and shoot that personal project and then never get started.
336
00:13:55,180 --> 00:13:58,090
These are the pieces of self integrity.
337
00:13:58,210 --> 00:14:00,430
And these are,
338
00:14:00,730 --> 00:14:01,780
I think,
339
00:14:01,840 --> 00:14:02,590
I don't know,
340
00:14:02,890 --> 00:14:04,630
98% correlated.
341
00:14:04,630 --> 00:14:06,070
This is not an official study.
342
00:14:06,070 --> 00:14:07,810
It is a study of just my thoughts,
343
00:14:08,770 --> 00:14:13,300
but it is highly correlated to finding success.
344
00:14:13,750 --> 00:14:16,690
And that is having that self integrity,
345
00:14:16,720 --> 00:14:19,930
which is doing what you say you're going to do.
346
00:14:20,140 --> 00:14:21,940
When you say you're going to do it.
347
00:14:22,690 --> 00:14:23,380
And again,
348
00:14:23,650 --> 00:14:25,540
being integral to other people,
349
00:14:25,660 --> 00:14:29,080
it's a lot easier because we have these social norms.
350
00:14:29,080 --> 00:14:30,730
We don't want to disappoint people.
351
00:14:30,760 --> 00:14:32,980
We know that is good customer service.
352
00:14:33,010 --> 00:14:35,050
So that's a lot easier,
353
00:14:35,680 --> 00:14:39,160
but I want you to go through the next week and
354
00:14:39,160 --> 00:14:43,030
try to see where heck even a day,
355
00:14:43,150 --> 00:14:47,890
go through a day and try to take note of where
356
00:14:48,010 --> 00:14:48,610
you've said,
357
00:14:48,610 --> 00:14:49,690
you're going to do something.
358
00:14:49,780 --> 00:14:50,260
And then you,
359
00:14:50,260 --> 00:14:53,120
don't where you say you're going to work out in the
360
00:14:53,120 --> 00:14:54,890
morning and then you don't okay.
361
00:14:54,890 --> 00:14:56,180
Guilty, guilty.
362
00:14:56,240 --> 00:14:58,310
I could definitely use some more self integrity there.
363
00:14:59,970 --> 00:15:00,800
It's hard.
364
00:15:00,980 --> 00:15:01,820
It is hard.
365
00:15:01,850 --> 00:15:05,600
I think it is one of the hardest things we can
366
00:15:05,600 --> 00:15:07,250
possibly do,
367
00:15:07,520 --> 00:15:12,290
but it could also have some of the biggest rewards because
368
00:15:12,290 --> 00:15:13,130
here's the thing.
369
00:15:14,000 --> 00:15:20,900
When we routinely fail at ourself integrity and we routinely let
370
00:15:20,900 --> 00:15:22,700
ourselves off the hook for things we say,
371
00:15:22,700 --> 00:15:25,550
we're going to do two things happen.
372
00:15:25,820 --> 00:15:26,390
Number one,
373
00:15:26,390 --> 00:15:30,050
our subconscious mind starts to not trust ourselves.
374
00:15:30,400 --> 00:15:30,950
You know,
375
00:15:30,950 --> 00:15:32,090
you know how that happens.
376
00:15:32,090 --> 00:15:34,850
There's someone in your life that always says they're going to
377
00:15:34,850 --> 00:15:36,860
do something and they never actually do it.
378
00:15:36,860 --> 00:15:37,340
And then they say,
379
00:15:37,340 --> 00:15:38,210
they're going to do it.
380
00:15:38,210 --> 00:15:40,490
And you just really don't believe them at all.
381
00:15:40,490 --> 00:15:43,790
Because they've said this for years and decades and it's never
382
00:15:43,790 --> 00:15:44,810
happened. Well,
383
00:15:44,810 --> 00:15:49,370
that's what happens inside your own mind when you continually don't
384
00:15:49,370 --> 00:15:50,750
follow through on the things you say,
385
00:15:50,750 --> 00:15:53,180
you're going to do that self integrity pieces.
386
00:15:53,720 --> 00:15:57,440
The other thing that happens is once your mind starts to
387
00:15:57,440 --> 00:16:01,340
go there and you're routinely not following through with the things
388
00:16:01,340 --> 00:16:02,390
you say you're going to do.
389
00:16:02,540 --> 00:16:06,080
Not only are you now inside your mind,
390
00:16:06,140 --> 00:16:10,190
not trusting yourself or not believing that you can follow through,
391
00:16:10,370 --> 00:16:13,790
but you're also starting to kind of train your mind,
392
00:16:13,820 --> 00:16:18,590
tell yourself that you're not worthy of the success that you
393
00:16:18,590 --> 00:16:22,370
are seeking because you can't even follow through with doing a
394
00:16:22,370 --> 00:16:23,330
morning workout.
395
00:16:23,390 --> 00:16:26,030
You can't even follow through with your personal project,
396
00:16:26,120 --> 00:16:28,760
insert, whatever it is here that you've been putting off.
397
00:16:29,450 --> 00:16:36,140
So truly not having the self integrity is just insidious.
398
00:16:36,230 --> 00:16:40,370
And we don't see the ramifications that that has.
399
00:16:40,610 --> 00:16:43,550
So please I implore,
400
00:16:43,550 --> 00:16:44,840
you know what I'm going to have to do.
401
00:16:45,290 --> 00:16:47,150
I'm going to have to get coach Heather,
402
00:16:47,420 --> 00:16:48,150
Heather Latin,
403
00:16:48,290 --> 00:16:51,500
our tough love mindset coach here at of the dog to
404
00:16:51,500 --> 00:16:54,500
come on and do a podcast episode with me about self
405
00:16:54,500 --> 00:16:56,030
integrity. So stay tuned.
406
00:16:56,210 --> 00:16:56,960
That'd be common.
407
00:16:57,080 --> 00:16:59,750
I'm headed out of town for a workshop for the next
408
00:16:59,750 --> 00:17:00,740
few weeks.
409
00:17:00,860 --> 00:17:02,000
But when I come back,
410
00:17:02,270 --> 00:17:05,660
we will definitely get that scheduled.
411
00:17:06,260 --> 00:17:06,890
But anyway,
412
00:17:07,250 --> 00:17:08,060
self integrity,
413
00:17:08,270 --> 00:17:11,120
actually, I have a quick story and that leads us in
414
00:17:11,150 --> 00:17:12,110
to number five,
415
00:17:12,140 --> 00:17:13,640
which is asking for help.
416
00:17:13,730 --> 00:17:15,710
But let's go back to this podcast.
417
00:17:16,070 --> 00:17:18,530
This is podcast episode number 100,
418
00:17:18,530 --> 00:17:19,970
which truly you guys,
419
00:17:20,420 --> 00:17:24,530
I am so incredibly proud of myself because like everyone else,
420
00:17:24,650 --> 00:17:26,450
I too struggle with self integrity.
421
00:17:26,610 --> 00:17:28,010
Let's hear me hear me out here.
422
00:17:28,730 --> 00:17:31,040
When I am preaching the self integrity thing.
423
00:17:31,070 --> 00:17:33,080
I am not doing it from a place of like,
424
00:17:33,110 --> 00:17:35,900
oh, I got it all figured out and I've got this
425
00:17:35,900 --> 00:17:37,340
down. So you should too.
426
00:17:37,520 --> 00:17:37,940
And no,
427
00:17:38,030 --> 00:17:39,080
it's a constant battle.
428
00:17:39,170 --> 00:17:43,250
I am constantly trying to hold myself more accountable to my
429
00:17:43,250 --> 00:17:44,870
own self integrity as well.
430
00:17:44,900 --> 00:17:46,310
It is practice.
431
00:17:46,730 --> 00:17:48,950
That gets a little bit easier with time,
432
00:17:49,050 --> 00:17:50,850
but none of us are perfect.
433
00:17:50,910 --> 00:17:51,810
We all are human.
434
00:17:51,810 --> 00:17:54,090
So have some grace for yourself as well.
435
00:17:54,810 --> 00:17:55,380
But anyway,
436
00:17:55,590 --> 00:17:56,580
back to this podcast,
437
00:17:56,910 --> 00:17:58,440
when I started this podcast,
438
00:17:58,560 --> 00:18:00,840
I was committed to making sure it came out once a
439
00:18:00,840 --> 00:18:02,370
week. I didn't want it to be like,
440
00:18:02,400 --> 00:18:04,410
oh, I dropped an episode and then,
441
00:18:04,440 --> 00:18:05,570
oh, two months later.
442
00:18:05,600 --> 00:18:07,490
Oh, and then two weeks then here and there.
443
00:18:07,490 --> 00:18:07,850
And then event,
444
00:18:07,910 --> 00:18:09,140
actually, it just kind of like,
445
00:18:09,290 --> 00:18:09,770
kind of,
446
00:18:10,370 --> 00:18:12,110
not really happen so much anymore.
447
00:18:12,950 --> 00:18:14,960
I'm sure you guys can relate.
448
00:18:14,960 --> 00:18:15,470
I don't know,
449
00:18:15,470 --> 00:18:19,160
maybe in relation to like blog posting on your photography website.
450
00:18:19,460 --> 00:18:19,970
But anyway,
451
00:18:20,090 --> 00:18:21,620
anyway, I digress when I started,
452
00:18:21,620 --> 00:18:24,230
I wanted to make that commitment and we've kept that commitment
453
00:18:24,230 --> 00:18:27,560
up. And I knew I knew myself and how busy I
454
00:18:27,560 --> 00:18:29,600
was and all the other irons in the fire that I
455
00:18:29,600 --> 00:18:33,140
had, that if I was to have any hope of keeping
456
00:18:33,140 --> 00:18:33,770
that commitment,
457
00:18:33,890 --> 00:18:36,770
I needed to set it up in a way that once
458
00:18:36,800 --> 00:18:39,170
I recorded these episodes,
459
00:18:39,410 --> 00:18:40,070
it was done.
460
00:18:40,100 --> 00:18:41,330
My work was done.
461
00:18:41,450 --> 00:18:45,050
I didn't have to do anything else to bring these episodes
462
00:18:45,050 --> 00:18:45,620
to life.
463
00:18:45,710 --> 00:18:48,170
And I was able to set it up in a way
464
00:18:48,170 --> 00:18:49,190
that once I record it,
465
00:18:49,220 --> 00:18:51,770
this gets sent off to my team and my team manages
466
00:18:51,830 --> 00:18:54,530
the entire process on the back end.
467
00:18:54,530 --> 00:18:57,620
And I am so incredibly thank full for them.
468
00:18:57,620 --> 00:19:00,680
So they're all listening to this right now because most of
469
00:19:00,680 --> 00:19:02,450
them have a part in getting this out there.
470
00:19:02,450 --> 00:19:03,530
So thank you team.
471
00:19:03,650 --> 00:19:05,390
I love you guys truly.
472
00:19:05,630 --> 00:19:07,370
I couldn't do this without them.
473
00:19:07,520 --> 00:19:10,850
So that brings us to success.
474
00:19:10,850 --> 00:19:11,930
Principle number five,
475
00:19:12,830 --> 00:19:15,470
and that is asking for help.
476
00:19:16,310 --> 00:19:22,400
There is not a successful person on the planet doing anything
477
00:19:22,430 --> 00:19:26,570
photography or otherwise that has not asked for help,
478
00:19:26,660 --> 00:19:31,640
that doesn't surround themselves with people that bring them up instead
479
00:19:31,640 --> 00:19:33,200
of tearing them down.
480
00:19:33,290 --> 00:19:34,850
This is so important.
481
00:19:34,940 --> 00:19:38,660
And I understand that most of you guys are solopreneurs,
482
00:19:38,870 --> 00:19:41,570
so you're running a business and it's just you,
483
00:19:41,840 --> 00:19:43,730
but can you get help in other ways,
484
00:19:43,970 --> 00:19:46,370
can you hire a housekeeper?
485
00:19:46,880 --> 00:19:48,050
Can you get some help?
486
00:19:48,080 --> 00:19:49,160
If you have little kids,
487
00:19:49,280 --> 00:19:53,690
I started my business with a newborn and a three-year-old and
488
00:19:53,690 --> 00:19:58,670
I was building this business with toddlers and yeah,
489
00:19:59,060 --> 00:20:00,440
they keep you busy.
490
00:20:00,800 --> 00:20:02,960
The big thing that changed for me as I started to
491
00:20:02,960 --> 00:20:06,560
get really much more productive with the time that I had
492
00:20:06,680 --> 00:20:08,120
before I had kids,
493
00:20:08,330 --> 00:20:09,770
I could spend,
494
00:20:09,770 --> 00:20:10,250
you know,
495
00:20:10,250 --> 00:20:12,620
all day doing this or doing that.
496
00:20:12,620 --> 00:20:15,350
And I still find myself sometimes falling into that trap.
497
00:20:15,380 --> 00:20:17,300
If I don't have a hard deadline in front of me,
498
00:20:17,330 --> 00:20:18,710
the kids go to school and I'm like,
499
00:20:19,070 --> 00:20:20,090
kind of working all day.
500
00:20:20,090 --> 00:20:21,020
But then all of a sudden I'm like,
501
00:20:21,050 --> 00:20:21,440
oh my God,
502
00:20:21,440 --> 00:20:22,550
I did nothing today.
503
00:20:22,550 --> 00:20:24,770
And then I get upset at myself because my professor's going
504
00:20:24,770 --> 00:20:25,460
to take the day off.
505
00:20:25,460 --> 00:20:27,620
I should just take the day off and actually enjoy it.
506
00:20:27,620 --> 00:20:31,460
Not pretend to work so that that's still a struggle that
507
00:20:31,760 --> 00:20:34,580
I think we all continue to deal with because that's just
508
00:20:34,580 --> 00:20:38,540
human nature that the task at hand will expand to fill
509
00:20:38,540 --> 00:20:40,130
whatever time is available.
510
00:20:40,190 --> 00:20:41,900
So when I had two little kids,
511
00:20:41,930 --> 00:20:42,950
my time was limited.
512
00:20:42,950 --> 00:20:45,470
So it was always a constant deadline,
513
00:20:45,470 --> 00:20:46,400
got to do this deadline,
514
00:20:46,400 --> 00:20:47,060
got to do this.
515
00:20:47,170 --> 00:20:50,260
So I was able to be much more productive.
516
00:20:50,290 --> 00:20:52,840
But one of the things I did was asking for help.
517
00:20:52,870 --> 00:20:55,360
I didn't have the income in my business at that point
518
00:20:55,450 --> 00:20:56,230
to afford,
519
00:20:56,230 --> 00:20:59,590
to put my kids in like full-time childcare or even like
520
00:20:59,980 --> 00:21:02,680
semi like twice a week childcare.
521
00:21:02,710 --> 00:21:05,830
Cause y'all childcare is expensive.
522
00:21:07,120 --> 00:21:10,390
But what I could do is there was a church not
523
00:21:10,390 --> 00:21:12,160
too far from us that had to delay a drop in
524
00:21:12,190 --> 00:21:14,560
childcare. And so I would take the kids there.
525
00:21:14,560 --> 00:21:16,390
It was like $6 an hour per child.
526
00:21:16,510 --> 00:21:19,060
And they would go there for a bit for like two
527
00:21:19,060 --> 00:21:21,550
or three hours and I could get an amazing amount of
528
00:21:21,550 --> 00:21:22,120
work done.
529
00:21:22,180 --> 00:21:23,140
I would also,
530
00:21:24,010 --> 00:21:24,610
this is terrible.
531
00:21:24,610 --> 00:21:26,860
I don't tell them our grocery store had like a childcare.
532
00:21:26,920 --> 00:21:29,290
So I would go to the grocery store with my computer,
533
00:21:29,380 --> 00:21:30,340
take the kid to the child's,
534
00:21:30,640 --> 00:21:31,930
the, the little childcare.
535
00:21:31,990 --> 00:21:33,910
And then I'd head over to the cafe.
536
00:21:33,910 --> 00:21:34,900
That's in the grocery store.
537
00:21:34,900 --> 00:21:36,910
I didn't never left the premises and would do a little
538
00:21:36,910 --> 00:21:38,740
bit of work and then I'd go pick up my kid.
539
00:21:38,740 --> 00:21:39,580
And then I grocery shop.
540
00:21:39,580 --> 00:21:41,140
So I'm like I can grocery shop with my kids.
541
00:21:41,170 --> 00:21:41,740
That's easy.
542
00:21:42,190 --> 00:21:44,290
I can't work with my child around them.
543
00:21:44,290 --> 00:21:44,800
But anyway,
544
00:21:44,830 --> 00:21:46,240
so ask for help.
545
00:21:46,270 --> 00:21:50,860
If you are not in the time of life with little
546
00:21:51,550 --> 00:21:53,170
small humans running around your house,
547
00:21:53,290 --> 00:21:55,120
I know you're still busy and I know you still have
548
00:21:55,120 --> 00:21:56,530
a ton of commitments.
549
00:21:56,560 --> 00:21:59,680
So if you find yourself strapped for time in your photography
550
00:21:59,680 --> 00:22:01,930
business, what are some ways that you can get help?
551
00:22:02,170 --> 00:22:03,940
Can you outsource some editing?
552
00:22:04,270 --> 00:22:04,630
You know,
553
00:22:04,630 --> 00:22:08,110
things like that are great because you're not bringing on like
554
00:22:08,110 --> 00:22:10,690
a team member that's expecting regular work.
555
00:22:10,720 --> 00:22:13,360
You can just outsource when you have work that you want
556
00:22:13,360 --> 00:22:13,960
to outsource,
557
00:22:13,990 --> 00:22:15,340
or when you get busy,
558
00:22:15,340 --> 00:22:16,840
like busy fall season,
559
00:22:16,900 --> 00:22:18,790
you can pick up the outsourcing for that.
560
00:22:18,820 --> 00:22:19,270
Like I said,
561
00:22:19,270 --> 00:22:22,360
you can get help around your house either a housekeeper or
562
00:22:22,360 --> 00:22:25,210
just even order your groceries online and just pull in and
563
00:22:25,210 --> 00:22:28,270
pick them up there or do the Amazon whole foods delivery
564
00:22:28,270 --> 00:22:32,740
groceries. Instacart has saved my life for the past couple of
565
00:22:32,740 --> 00:22:34,870
years. I don't know how I lived without it.
566
00:22:34,990 --> 00:22:38,140
It's just so convenient and saves so much time.
567
00:22:38,170 --> 00:22:40,300
So look for different places like that,
568
00:22:40,390 --> 00:22:44,230
that you can save time so that you can focus on
569
00:22:44,320 --> 00:22:46,570
your work and be a little bit more productive and get
570
00:22:46,570 --> 00:22:47,110
things done.
571
00:22:47,230 --> 00:22:51,370
So you can still enjoy your day to day because that's
572
00:22:51,370 --> 00:22:52,360
really why we do this,
573
00:22:52,360 --> 00:22:54,790
right. I think for myself at least,
574
00:22:54,790 --> 00:22:58,030
and I know a lot of other photographers and other entrepreneurs
575
00:22:58,150 --> 00:23:02,200
got into the businesses we're in because we were looking for
576
00:23:02,200 --> 00:23:05,170
freedom. But to get to that freedom,
577
00:23:05,500 --> 00:23:10,090
I feel like we all go through this spot of complete
578
00:23:10,090 --> 00:23:14,440
and total lack of freedom of going to Starbucks and looking
579
00:23:14,440 --> 00:23:17,860
at like the Starbucks baristas and thinking to myself,
580
00:23:18,010 --> 00:23:21,220
man, that must be really nice to just come to work
581
00:23:21,220 --> 00:23:23,170
and then go home and not think about it.
582
00:23:23,660 --> 00:23:24,790
Anyone else done that?
583
00:23:25,510 --> 00:23:27,940
If any of you just been out and about,
584
00:23:27,940 --> 00:23:29,530
and you're like dreaming of,
585
00:23:29,650 --> 00:23:32,470
oh, like an hourly chop would be great.
586
00:23:34,540 --> 00:23:35,410
Yeah, no,
587
00:23:35,410 --> 00:23:36,250
it actually went in.
588
00:23:36,260 --> 00:23:40,120
I know I would not like that so much after just
589
00:23:40,120 --> 00:23:41,080
a little bit that,
590
00:23:41,290 --> 00:23:45,010
that for all of the trials and tribulations of this entrepreneurial,
591
00:23:45,590 --> 00:23:47,930
it is definitely where I need to be,
592
00:23:48,080 --> 00:23:49,430
but it can be overwhelming.
593
00:23:49,610 --> 00:23:53,570
I hope you guys have enjoyed these five lessons that I've
594
00:23:53,570 --> 00:23:54,440
learned in business.
595
00:23:54,470 --> 00:23:55,310
Just to recap,
596
00:23:55,340 --> 00:23:56,030
number one,
597
00:23:56,330 --> 00:23:57,200
the more you charge,
598
00:23:57,260 --> 00:23:58,400
the better your clients are.
599
00:23:58,490 --> 00:23:59,360
Number two,
600
00:23:59,960 --> 00:24:03,050
art is not going to fill your calendar for you.
601
00:24:03,050 --> 00:24:04,550
You actually need to market.
602
00:24:04,820 --> 00:24:05,540
Number three.
603
00:24:05,810 --> 00:24:07,940
Marketing really is very simple.
604
00:24:08,450 --> 00:24:10,430
Number four integrity,
605
00:24:10,970 --> 00:24:12,050
absolutely critical,
606
00:24:12,050 --> 00:24:13,370
especially self integrity.
607
00:24:13,670 --> 00:24:14,450
And number five,
608
00:24:14,720 --> 00:24:16,040
ask for help.
609
00:24:16,340 --> 00:24:16,610
You know,
610
00:24:16,610 --> 00:24:19,520
I should really add on to that fifth one that asking
611
00:24:19,520 --> 00:24:20,180
for help,
612
00:24:20,750 --> 00:24:21,590
the asking for help,
613
00:24:21,590 --> 00:24:24,830
I think actually comes into two different areas,
614
00:24:24,860 --> 00:24:26,330
asking for help with your day-to-day,
615
00:24:26,330 --> 00:24:27,290
like we just talked about.
616
00:24:27,320 --> 00:24:29,810
And I think the other half of that asking for help
617
00:24:30,080 --> 00:24:33,110
is asking for help in the forms of education and mentorship.
618
00:24:33,290 --> 00:24:37,340
I think that is also an absolutely critical,
619
00:24:37,820 --> 00:24:39,980
critical piece of the puzzle.
620
00:24:40,130 --> 00:24:40,520
You guys,
621
00:24:40,520 --> 00:24:43,220
I can't even tell you how much money I've spent on
622
00:24:43,220 --> 00:24:45,020
education in the past 11 years.
623
00:24:45,290 --> 00:24:45,860
It's a lot,
624
00:24:45,950 --> 00:24:47,270
I still pay for coaching.
625
00:24:47,300 --> 00:24:48,980
I paid to be part of a mastermind group.
626
00:24:49,010 --> 00:24:50,990
I still purchase courses.
627
00:24:51,080 --> 00:24:52,640
The learning never stops.
628
00:24:52,790 --> 00:24:55,460
And I implore you implore you.
629
00:24:55,490 --> 00:24:59,990
If you have the goal of creating a pet photography business,
630
00:25:00,020 --> 00:25:04,520
or even just really improving your pet photography for whatever reason,
631
00:25:04,520 --> 00:25:06,530
whether you want to make money with it or,
632
00:25:06,630 --> 00:25:07,250
or not.
633
00:25:07,400 --> 00:25:10,100
I just implore you to seek help,
634
00:25:10,220 --> 00:25:11,900
to seek educational help.
635
00:25:11,930 --> 00:25:13,430
And you know,
636
00:25:13,460 --> 00:25:14,540
courses are great,
637
00:25:14,960 --> 00:25:16,100
but if you're doing courses,
638
00:25:16,100 --> 00:25:18,320
make sure they have some sort of live component.
639
00:25:18,320 --> 00:25:18,710
For instance,
640
00:25:18,710 --> 00:25:19,970
even in the hair of the dog academy,
641
00:25:19,970 --> 00:25:23,240
we have our office hours and laser coaching and critique corners
642
00:25:23,240 --> 00:25:27,080
and shooting challenges where people can get feedback on what they're
643
00:25:27,080 --> 00:25:30,860
working on because it's impossible to do this alone.
644
00:25:31,220 --> 00:25:33,080
Okay. I guess nothing's impossible.
645
00:25:33,110 --> 00:25:35,990
It is drastically 8,000
646
00:25:35,990 --> 00:25:37,610
times more difficult,
647
00:25:37,910 --> 00:25:41,960
again, making up numbers to do this on your own and
648
00:25:41,960 --> 00:25:43,430
then seeking help.
649
00:25:43,460 --> 00:25:44,510
And the help is out there.
650
00:25:44,750 --> 00:25:46,100
And you know,
651
00:25:47,210 --> 00:25:47,860
whether it's hair,
652
00:25:47,870 --> 00:25:51,830
the dog academy or some other coach or mentorship program or
653
00:25:51,860 --> 00:25:53,180
content course,
654
00:25:53,330 --> 00:25:54,530
whatever works for you.
655
00:25:54,560 --> 00:25:57,800
I just want you guys to seek some help,
656
00:25:58,160 --> 00:26:01,220
which will help you reach your goals so much faster.
657
00:26:01,580 --> 00:26:01,910
All right,
658
00:26:01,910 --> 00:26:06,050
everybody, thank you again from the bottom of my heart for
659
00:26:06,260 --> 00:26:08,480
joining us on these hundred episodes,
660
00:26:08,840 --> 00:26:11,330
I can't wait to see what the next a hundred episodes
661
00:26:11,330 --> 00:26:14,810
brings and have a great week and I'll see you next
662
00:26:14,810 --> 00:26:16,400
week. Bye everybody.
663
00:26:17,380 --> 00:26:19,510
If you enjoy this podcast episode,
664
00:26:19,510 --> 00:26:22,900
go ahead and take a screenshot of this episode on your
665
00:26:22,900 --> 00:26:26,140
phone and post it up there on your Instagram stories and
666
00:26:26,140 --> 00:26:29,680
be sure to tag us at hair of the dog academy.
667
00:26:29,770 --> 00:26:33,340
And we would just love to see how you're listening and
668
00:26:33,340 --> 00:26:34,450
a full disclosure.
669
00:26:34,570 --> 00:26:38,020
Sometimes we just like to give away a little pet photographer
670
00:26:38,020 --> 00:26:41,860
swag in the form of hair of the dog t-shirts and
671
00:26:41,860 --> 00:26:44,430
sweatshirts. So what are you waiting for?
672
00:26:44,490 --> 00:26:47,580
Go ahead and share that screenshot of this episode.
673
00:26:47,850 --> 00:26:49,710
And don't forget to tag us at Hare,
674
00:26:49,710 --> 00:26:50,520
the dog academy.
675
00:26:50,760 --> 00:26:51,750
And while you're there,
676
00:26:51,810 --> 00:26:54,060
maybe you want to jump on over to our account and
677
00:26:54,060 --> 00:26:57,030
see what we're up to on the gram would love to
678
00:26:57,030 --> 00:26:57,840
connect with you.
679
00:26:58,050 --> 00:27:00,960
Thanks for listening to the hair of the dog podcast.
680
00:27:01,170 --> 00:27:03,270
If you want to check out the show notes for access
681
00:27:03,270 --> 00:27:05,610
to any of the links that we shared in this episode,
682
00:27:05,820 --> 00:27:08,370
as well as any additional related resources,
683
00:27:08,430 --> 00:27:13,590
simply go to www.hairofthedogacademy.com/
684
00:27:13,590 --> 00:27:15,180
100, 100.
685
00:27:15,180 --> 00:27:15,930
Can you believe it?
686
00:27:15,930 --> 00:27:16,740
I can't believe it.
687
00:27:17,070 --> 00:27:18,180
Anyway. Once again,
688
00:27:18,450 --> 00:27:20,490
that's www.hair.
689
00:27:20,490 --> 00:27:22,710
The dog academy.com/
690
00:27:22,710 --> 00:27:25,880
1 0 0.
691
00:27:25,880 --> 00:27:29,630
Thanks For listening to this episode of hair of the dog
692
00:27:29,630 --> 00:27:31,310
podcast. If you enjoyed this show,
693
00:27:31,310 --> 00:27:33,110
please take a minute to leave a review.
694
00:27:33,110 --> 00:27:34,430
And while you're there,
695
00:27:34,430 --> 00:27:35,630
don't forget to subscribe.
696
00:27:35,630 --> 00:27:38,720
So you don't miss our upcoming episodes on last thing,
697
00:27:39,110 --> 00:27:41,750
if you are ready to dive into more resources,
698
00:27:42,050 --> 00:27:47,420
head over to our website@wwwdothairofthedogacademy.com.
699
00:27:47,780 --> 00:27:50,960
Thanks for being a part of this pet photography community.