Why You Can't Ignore Video with Shelley Paulson

109 - Earlier this year, head of Instagram Adam Mosseri announced that IG is no longer a photo sharing app. Cue the record scratch. Say wut?? 

If you've spent a minute on social media lately, the pivot to prioritizing video comes as no surprise. Equine photographer Shelley Paulson has been watching the trend develop for years, which is why she started dabbling in video creation back in 2014. 

This week, Shelley joins me to talk about what's changed in the world of video, and how you can take advantage of video's emotional power—both for increased reach in your marketing efforts and to create a better experience for your clients.   

What To Listen For: 

• How standards for video production have shifted in recent years
• The most challenging part of offering video to clients
• Ideas for mixing stills and video
• How to leverage video for commercial opportunities
• What Shelley predicts for the future of video and technology

Shelley's also teaching a video class in the upcoming Hair of the Dog Summit, happening on November 2-4. Get registered today for just a $10 donation to the HOD Conservation Fund, and you'll get live access to Shelley's course and the entire lineup of educators! 

Resources From This Episode: 

• Shelley Paulson Photography
• Shelley Paulson on Facebook
• Shelley on Instagram
• Adobe Premiere Rush
• Animoto
• Remco Veurink Equestrian on IG
• Hair of the Dog Summit 
• Hair of the Dog Academy 
• Hair of the Dog Facebook group
• Hair of the Dog Elevate coaching program

Are you ready to master the unique art of commercial pet photography (which is WILDLY different than portrait photography)!  Join us inside this unique 16-week commercial pet photography experience - which only happens once a year.  We get started on August 1st.  Learn more here.

Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.

Transcript

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Welcome to the hair of the dog podcast.

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I'm Nicole Begley.

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And today I have a conversation with Shelley Paulson,

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from Shelley Paulson photography about why you can't ignore video any

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longer. Go ahead and stick with us.

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You're going to love it.

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See you in a minute.

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Welcome to the hair of the dog podcast.If

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you're a pet photographer,

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ready to make more money and start living a life by

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your design,

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you've come to the right place.

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And now your host,

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pet photographer,

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travel addict,

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chocolate martini connoisseur,

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Nicole Begley.

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Hey everybody,

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Nicole here from hair of the dog.

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And welcome back to another hair of the dog podcast I

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have with me today.

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Our return guests,

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one of my favorites,

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Shelley Paulson from Shelley Paulson photography up in the great state

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of tiny pop.

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Also called Minnesota.

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That's fine.

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I'm not sure I heard that one before.

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Oh, like people from like the Midwest and don't whoever calls

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things pop would get.

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We love her.

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We love our popper in here.

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We don't call everything Coke.

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That's funny.

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That's why it's that Texas?

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I think Texas does that.

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Yes. Yeah.

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I'd like a Coke.

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What kind like Coke soda person then or Pop Pittsburgh was

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pop. I mean I'm only water and chocolate Martinez to be,

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to be clear.

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Well, and I'm,

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I'm a Spindrift addict.

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There's, you know,

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I probably have to Spindrift it's fizzy water with real fruit

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juice in it.

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So it's like something that more than just like it sat

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next to a coconut on a truck somewhere.

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That's funny.

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That's funny.

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I love it.

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Well, yeah,

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but today's conversation is not about pop soda.

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We're Talking martinis.

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I know This is so funny though,

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because truly somehow these podcast conversations almost always come back to

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food almost every time.

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We're just like the animals we love.

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We do.

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We do anyway,

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but today,

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yes, we're not talking about soda or pop or whatever you

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want to call it in your neck of the woods.

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We are talking about some trends in the photography industry slash

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video world.

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And really,

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I mean,

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I think we've all kind of seen this happen over the

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past. I know I have for the past five years,

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it's crazy changes and that is the rise of video and

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video killing the movie Tography star.

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I wonder how many people will get that reference,

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but it was a video killed.

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The radio star was the,

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That was the very first video on MTV,

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I think back in the day.

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Yeah, right,

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right back in,

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back in the day when mid eighties.

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No. And remember that?

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No, it was definitely not in late elementary school anyway.

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High school or?

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Nope. Nope.

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Anyway, anyway.

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Yeah. Fun facts is my husband's birthday today and we're like,

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oh wait,

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what? 46.

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I'm still 44 for two another month and a half.

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Anyway. Anyway,

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I digress.

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So I know I've seen it.

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Have you,

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what have you witnessed kind of with the changes of the,

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of the tide?

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Well, I've seen video coming for awhile,

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which is why I kind of started in 2014 to dabble

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with it,

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but it was still so hard back then you had to

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have stabilizers and external monitors and it was all manual focus

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and you know,

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it was just like the average person wouldn't enjoy it.

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I didn't enjoy it.

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Kind of put it on the shelf for a while.

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But as I saw the rise of mirrorless coming,

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I'm like,

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okay, something's going to happen here.

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This is getting easier.

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You can look through the viewfinder bodies,

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have image stabilization built in and yeah,

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and then we're seeing this huge rise of blogging.

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And I didn't realize how much of an impact that would

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have on video in general,

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even like movies that people's tolerance for camera movement and imperfection

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and video is very high.

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In fact,

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like most of what you see on like Tik TOK or

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Instagram reels is taken with people's phones and we don't care,

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we just like the content.

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It doesn't have to be like this perfect cinematic,

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stable with sliders and jibs and steady cam.

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So it's like,

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okay, I can just hold my camera and,

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and, you know,

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do a pretty good job.

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And especially with,

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you know,

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the real top of the line mirrorless now,

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like that Canon are five that you and I both have.

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And it's just amazing to me within camera,

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body stabilization paired with Len stabilization.

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Like I don't even need a tripod anymore.

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Don't even need a monopod for the most part.

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You know,

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I can,

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I can kind of muddle my way through and not feel

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like I'm changing from photography to video in one setting.

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Yeah. I've have a confession.

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I haven't tried the video on my AR five yet at

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all. Well maybe after the summit,

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you'll be braver to try it.

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Yes. I think I'll have to.

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Absolutely. Yeah,

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no, that's absolutely true.

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And you know,

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I think,

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well, yeah,

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and even I remember,

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gosh, what camera did I first have that had video maybe

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did the five D mark 3,

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2, 2 did I think Yeah.

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The first one with video and then everything after that,

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had it.

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Yeah. And I remember having that and like I played around

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with a bit,

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but even with that one that was too hard for my

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brain at the time to like go from photography brain to

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video brain because like the frame rates and this and that

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other I'm like,

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ah, too much,

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too much.

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I know it's really,

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it's a different head space.

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And that's the thing that I think people don't realize is

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that, especially if you're putting together more than just like a

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few clips to put on social media,

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because that's like the most basic anybody can do that.

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But if you want to actually put together something of any

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length and put it to music,

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you know,

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something for a client,

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maybe you have to be thinking in a different way than

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just a single snapshot.

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You have to think,

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how could this be put together into like a narrative over

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time versus just this one instant?

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And one of the things that frustrated me with video was

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the fact that I couldn't just come home from a shoot,

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but in my car,

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download it,

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do a quick edit and put it up as a sneak

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peek. Like,

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no, it's,

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it's much more involved than that,

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but the more comfortable I get with the workflow,

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the little bit more I'm able to do of that,

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but it's still,

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it's just a more time intensive process after the fact to,

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so, Yeah.

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And that's gotten a little bit better.

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Has that gotten better?

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The, the post production portion of video,

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has that gotten a bit more streamlined in the past couple

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of years?

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I mean,

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I know it's still a lot more than photography.

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Yeah. Well,

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you know,

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actually I do talk about that.

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I'm going to talk about that in my summit class,

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because there's a new product.

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I don't know how new,

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or if I just discovered it from Adobe to you,

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New, to me,

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there's a new video editing software.

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That's like a simplified version of premiere and it does some

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pretty freaking amazing things that really just kind of,

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I think for the person just starting video would find it

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less intimidating than the entire premiere environment,

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which, you know,

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I don't use half of the features.

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Right. So I,

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I do think there's some ways to do it that are

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a little less overwhelming.

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Right. But yeah.

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And you know,

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the tough thing too,

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is just,

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you know,

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getting clients to want to pay for the amount of time

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that it takes to do video to,

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you know,

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cause doing an edit on a video is probably more than

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doing an edit on a full session,

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depending on how fast you are either.

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Yeah. So,

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you know,

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so there's some challenges there,

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but again,

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with everything,

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workflow is key and being able to do it without spending

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three days on it.

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Right. And you know,

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just like outsourcing for our photography.

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Editing is a doable thing.

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I know for me,

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I have zero interest in learning the video editing.

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So I have a team member that does that.

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And he just said,

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do you know,

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amazing team member like here here's some B roll.

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Can you make something beautiful?

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Or sometimes this is amazing.

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This is how good she is.

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I'll sometimes just record an audio voiceover.

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And I'm like,

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Hey Phoenix,

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can you please create something with that?

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And she does.

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And she's amazing.

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Let's just the random B roll that she has a B.

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So I need her to get silliness.

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I don't know.

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I don't know if I'm sharing that'll cost you She's your

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best kept Secret.

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Not sharing publicly.

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Yeah. Having somebody like that,

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especially if you were like,

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I have all this footage and I just want like a

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sizzle reel for Instagram and Tik TOK.

260
00:08:58,710 --> 00:09:00,720
And you could send that footage off to somebody and they

261
00:09:00,720 --> 00:09:01,920
take the best clips.

262
00:09:02,160 --> 00:09:04,860
They edited it together to some song that you want to

263
00:09:04,860 --> 00:09:07,880
use or whatever that would be an,

264
00:09:08,070 --> 00:09:09,570
that would be an amazing way to do it.

265
00:09:09,570 --> 00:09:12,360
That doesn't feel overwhelming because now you have to learn like

266
00:09:12,390 --> 00:09:13,620
a whole new piece of software.

267
00:09:13,770 --> 00:09:14,190
Right, Right,

268
00:09:14,520 --> 00:09:16,290
right. And there's a ton,

269
00:09:16,440 --> 00:09:19,620
ton of video editors on Upwork,

270
00:09:19,650 --> 00:09:21,330
Fiverr, places like that,

271
00:09:21,900 --> 00:09:22,230
you know,

272
00:09:22,230 --> 00:09:24,750
that, that are looking to do that kind of stuff.

273
00:09:24,750 --> 00:09:27,390
And you can even probably make a really short,

274
00:09:27,390 --> 00:09:29,190
like, even if you're like a 32nd clip,

275
00:09:29,190 --> 00:09:31,950
so it doesn't cost you a fortune and hire like three,

276
00:09:32,370 --> 00:09:33,060
test them out,

277
00:09:33,060 --> 00:09:33,960
see their samples,

278
00:09:33,960 --> 00:09:34,680
send it to three.

279
00:09:34,680 --> 00:09:35,700
So who you like the best.

280
00:09:35,700 --> 00:09:38,340
And then you have a little outsource video editor.

281
00:09:39,000 --> 00:09:40,470
That's assuming you don't want to learn it,

282
00:09:40,470 --> 00:09:41,070
but you know,

283
00:09:41,130 --> 00:09:41,790
if you definitely,

284
00:09:41,790 --> 00:09:42,600
if you want to learn it,

285
00:09:42,600 --> 00:09:43,800
that's always a great skill.

286
00:09:43,800 --> 00:09:47,760
And I think it just comes down to determining how much

287
00:09:47,790 --> 00:09:49,620
time you have an interest.

288
00:09:49,620 --> 00:09:50,700
Like if you're into it,

289
00:09:50,700 --> 00:09:51,600
you'll make the time.

290
00:09:51,600 --> 00:09:52,050
If you're like,

291
00:09:52,110 --> 00:09:52,650
oh my God,

292
00:09:52,650 --> 00:09:53,520
please, no,

293
00:09:53,520 --> 00:09:54,900
I have no desire then.

294
00:09:54,960 --> 00:09:55,830
Okay. Outsource.

295
00:09:56,070 --> 00:09:59,070
But whatever reason we should start doing some video.

296
00:09:59,670 --> 00:10:01,650
Yeah. I really,

297
00:10:01,680 --> 00:10:04,170
I used to kind of hate that editing process,

298
00:10:04,170 --> 00:10:05,490
but honestly the more I do it,

299
00:10:05,490 --> 00:10:06,330
the faster I get,

300
00:10:06,360 --> 00:10:07,200
the more I like it.

301
00:10:07,230 --> 00:10:08,130
And the more I like,

302
00:10:08,700 --> 00:10:09,030
you know,

303
00:10:09,060 --> 00:10:12,810
when I'm putting together something where I'm trying to tell a

304
00:10:12,810 --> 00:10:14,970
story, I feel like I have to be the one doing

305
00:10:14,970 --> 00:10:17,280
it. But if it was just like a few clips for,

306
00:10:17,640 --> 00:10:17,850
you know,

307
00:10:17,860 --> 00:10:18,840
Instagram or Tik TOK,

308
00:10:18,840 --> 00:10:22,080
I would have no problem sending that out.

309
00:10:22,110 --> 00:10:22,560
For sure.

310
00:10:23,790 --> 00:10:24,750
Absolutely. So,

311
00:10:24,750 --> 00:10:29,370
yeah. So maybe let's talk a little bit about where someone

312
00:10:29,370 --> 00:10:32,070
might want to start using some video or how they might

313
00:10:32,070 --> 00:10:33,210
want to start incorporating it.

314
00:10:33,210 --> 00:10:34,530
Definitely social media.

315
00:10:35,310 --> 00:10:38,820
I, I don't know if this was an official quote from

316
00:10:38,820 --> 00:10:42,840
someone at Instagram HQ or if it was taken that way,

317
00:10:42,840 --> 00:10:46,020
but they basically said that like Instagram's becoming a video platform.

318
00:10:46,230 --> 00:10:48,090
Yeah. Th the head of Instagram said,

319
00:10:48,090 --> 00:10:49,710
it's no longer a photo sharing app.

320
00:10:50,270 --> 00:10:50,820
There you go.

321
00:10:50,910 --> 00:10:52,320
She doesn't get any clearer Than that.

322
00:10:52,860 --> 00:10:53,790
So there's that.

323
00:10:53,850 --> 00:10:56,670
And I just saw something this morning about how,

324
00:10:57,090 --> 00:10:57,270
you know,

325
00:10:57,270 --> 00:10:59,100
how you've got Instagram TV,

326
00:10:59,100 --> 00:11:02,070
and then you have in-feed videos that are like posts,

327
00:11:02,220 --> 00:11:04,860
right. And merge those and just call it Instagram video.

328
00:11:05,310 --> 00:11:08,370
And so if you posted a video to your feed and

329
00:11:08,370 --> 00:11:11,160
up in that section of your Instagram,

330
00:11:11,160 --> 00:11:11,760
and so,

331
00:11:11,820 --> 00:11:12,060
you know,

332
00:11:12,060 --> 00:11:15,810
I see Instagram definitely putting all their eggs in the video

333
00:11:15,810 --> 00:11:17,910
basket. And you know,

334
00:11:18,030 --> 00:11:20,730
if you're not using all of Instagram's features,

335
00:11:20,760 --> 00:11:23,490
they decide they throttle your reach.

336
00:11:23,700 --> 00:11:25,470
And the more you use,

337
00:11:25,470 --> 00:11:27,120
like if you've never done a reel,

338
00:11:27,390 --> 00:11:28,860
the first time you do a reel,

339
00:11:29,250 --> 00:11:33,960
you are going to get like 3000% more engagement on everything

340
00:11:33,960 --> 00:11:35,430
on your account for like a week,

341
00:11:35,460 --> 00:11:36,930
because they want to get you hooked.

342
00:11:37,320 --> 00:11:38,430
And maybe not 3000,

343
00:11:38,430 --> 00:11:39,060
but for sure,

344
00:11:39,060 --> 00:11:41,370
like three to 400% wow.

345
00:11:41,460 --> 00:11:42,540
Up upward.

346
00:11:42,540 --> 00:11:44,790
And that just tells you their commitment,

347
00:11:44,790 --> 00:11:46,440
their, their,

348
00:11:46,440 --> 00:11:48,930
wanting to drive people in the direction of video.

349
00:11:48,940 --> 00:11:52,710
So even just for your own social media and like a

350
00:11:52,710 --> 00:11:53,440
friend of mine,

351
00:11:53,470 --> 00:11:57,370
like she always has somebody just doing a little bit of

352
00:11:57,370 --> 00:12:00,310
cell phone footage while she's shooting.

353
00:12:00,640 --> 00:12:03,100
And then she shows the picture that she was taking is

354
00:12:03,100 --> 00:12:04,180
super simple.

355
00:12:04,810 --> 00:12:07,780
Doesn't have to do like actually roll any,

356
00:12:07,780 --> 00:12:09,820
a video from her camera.

357
00:12:10,360 --> 00:12:11,200
It's just,

358
00:12:11,290 --> 00:12:11,500
you know,

359
00:12:11,500 --> 00:12:14,470
behind the scenes and there's the photo and it's really helped

360
00:12:14,470 --> 00:12:14,920
her reach.

361
00:12:14,920 --> 00:12:16,300
So, so yeah,

362
00:12:16,330 --> 00:12:17,500
we don't even have to use your,

363
00:12:17,520 --> 00:12:19,150
your, your good camera.

364
00:12:19,720 --> 00:12:21,280
That's a huge point.

365
00:12:21,310 --> 00:12:23,860
Is that the rise of all these,

366
00:12:23,860 --> 00:12:27,940
like the tick talks and the Instagram reels and Facebook lives

367
00:12:27,970 --> 00:12:28,930
and all that stuff,

368
00:12:29,140 --> 00:12:31,600
especially though like tick talk and things like that,

369
00:12:32,080 --> 00:12:37,210
like, we are a hundred percent okay with that imperfect video,

370
00:12:37,660 --> 00:12:41,350
we just want the movement because our brains can't handle anything

371
00:12:41,350 --> 00:12:46,150
still because we've been so addicted to all of this input,

372
00:12:48,460 --> 00:12:49,300
let's feed the beast,

373
00:12:49,350 --> 00:12:49,960
give them more,

374
00:12:50,020 --> 00:12:51,160
give the people what they want.

375
00:12:52,270 --> 00:12:54,430
Yeah. Like I follow a few accounts.

376
00:12:54,460 --> 00:12:55,870
They there's this one,

377
00:12:55,870 --> 00:12:56,800
I can't think of the name,

378
00:12:56,800 --> 00:12:57,640
but I'll give you the link.

379
00:12:57,640 --> 00:12:58,810
You can put it in the show notes.

380
00:12:59,350 --> 00:13:01,150
It's I can't think of the name,

381
00:13:01,150 --> 00:13:03,700
cause it's a very long like French or Italian or something.

382
00:13:04,570 --> 00:13:07,330
And they filmed these dressage horses,

383
00:13:07,330 --> 00:13:10,060
these very high under sash horses in slow Mo,

384
00:13:10,090 --> 00:13:13,990
or have you seen the full auction ones where it's full

385
00:13:13,990 --> 00:13:16,210
and it's all braided up and it's at the,

386
00:13:16,210 --> 00:13:18,420
like the full auction or the full whatever,

387
00:13:19,090 --> 00:13:21,310
where they certify the full or whatever.

388
00:13:21,730 --> 00:13:24,400
And it's all very slow motion and it's very fancy and

389
00:13:24,400 --> 00:13:24,730
that you,

390
00:13:25,030 --> 00:13:28,090
you see the trotting and then they stop and they show

391
00:13:28,090 --> 00:13:30,550
the full just kind of looking to the right or to

392
00:13:30,550 --> 00:13:33,070
the left and then go back to some more movement.

393
00:13:33,070 --> 00:13:35,200
And it's so emotional with the music.

394
00:13:35,200 --> 00:13:37,090
And that's the thing too,

395
00:13:37,090 --> 00:13:38,920
that that video can do,

396
00:13:38,920 --> 00:13:41,830
I think better than photography is like move you.

397
00:13:41,890 --> 00:13:43,390
So I have a story with that.

398
00:13:43,390 --> 00:13:47,230
I, I have a really long time client that was donating

399
00:13:47,230 --> 00:13:48,550
their horse to a riding program.

400
00:13:48,550 --> 00:13:51,040
And they have spent years trying to get this horse back

401
00:13:51,040 --> 00:13:53,020
to be able to compete and be written.

402
00:13:53,020 --> 00:13:54,760
And they just finally gave up.

403
00:13:54,760 --> 00:13:57,160
And so she's going to do therapy where it's like,

404
00:13:57,670 --> 00:13:58,630
like business coaching,

405
00:13:58,630 --> 00:13:59,320
personal coaching.

406
00:13:59,320 --> 00:14:00,640
So there's no writing involved.

407
00:14:00,760 --> 00:14:04,660
And so I decided to do kind of a secret thing

408
00:14:04,660 --> 00:14:06,460
while I was doing their photo session.

409
00:14:06,460 --> 00:14:08,350
And so I would have them in a situation.

410
00:14:08,350 --> 00:14:10,120
I would take the photos and get the photos that I

411
00:14:10,120 --> 00:14:13,270
needed. And then I would video the,

412
00:14:13,530 --> 00:14:14,680
the same kind of spot,

413
00:14:14,680 --> 00:14:15,910
the same kind of movements.

414
00:14:16,270 --> 00:14:18,670
I happened to catch a video when the girl broke down

415
00:14:18,670 --> 00:14:20,980
and tears were streaming down her cheeks.

416
00:14:21,070 --> 00:14:25,090
And, and then they came in for an in-person ordering session.

417
00:14:25,120 --> 00:14:25,600
And I said,

418
00:14:25,600 --> 00:14:26,710
I have a surprise for you.

419
00:14:27,430 --> 00:14:28,840
And I I'm going to get emotional,

420
00:14:28,840 --> 00:14:29,470
just sharing this.

421
00:14:31,150 --> 00:14:33,580
And I played the video for them and we all sat

422
00:14:33,580 --> 00:14:37,210
and cried and they just sobbed and held each other,

423
00:14:37,210 --> 00:14:38,290
the mother and the daughter.

424
00:14:38,290 --> 00:14:42,220
And it was just like showing them photos does not have

425
00:14:42,220 --> 00:14:42,910
that effect.

426
00:14:42,970 --> 00:14:43,450
It doesn't,

427
00:14:43,830 --> 00:14:46,450
it doesn't draw your emotions out like it does when you

428
00:14:46,450 --> 00:14:47,800
have this music.

429
00:14:47,800 --> 00:14:50,350
And, and I picked a song that had words,

430
00:14:50,350 --> 00:14:51,800
but it was properly licensed.

431
00:14:51,800 --> 00:14:52,490
And it was,

432
00:14:53,510 --> 00:14:54,140
I don't remember,

433
00:14:54,140 --> 00:14:55,580
but I remember it just really fit,

434
00:14:55,610 --> 00:14:56,720
like how,

435
00:14:57,350 --> 00:14:58,880
how she felt about her horse.

436
00:14:58,880 --> 00:14:59,450
And I mean,

437
00:14:59,450 --> 00:15:01,130
they were just over the moon and I just,

438
00:15:01,160 --> 00:15:02,450
it really was super simple.

439
00:15:02,450 --> 00:15:02,960
It was just,

440
00:15:02,960 --> 00:15:04,850
I took the photos and then I ran and did a

441
00:15:04,850 --> 00:15:05,480
little video.

442
00:15:05,480 --> 00:15:05,960
And then,

443
00:15:06,350 --> 00:15:06,590
you know,

444
00:15:06,590 --> 00:15:07,820
before the ordering session,

445
00:15:07,820 --> 00:15:10,130
I put it to music that part's not that simple,

446
00:15:10,130 --> 00:15:12,260
but the filming of it was pretty simple,

447
00:15:13,040 --> 00:15:15,650
Do something as simple as,

448
00:15:15,680 --> 00:15:16,040
you know,

449
00:15:16,040 --> 00:15:19,850
cause like Animoto and those other slideshow things you can throw

450
00:15:19,850 --> 00:15:21,590
up like eight seconds of video.

451
00:15:21,650 --> 00:15:22,130
So, I mean,

452
00:15:22,130 --> 00:15:23,930
if you were going to kind of do that of like,

453
00:15:23,930 --> 00:15:25,610
here's the still shots I'm capturing,

454
00:15:25,610 --> 00:15:29,210
I flip my camera over to video capture a couple seconds

455
00:15:29,600 --> 00:15:30,980
and then just kind of upload it all.

456
00:15:30,980 --> 00:15:33,890
And then hopefully that can kind of be somewhat easier to

457
00:15:33,890 --> 00:15:34,460
put together.

458
00:15:34,460 --> 00:15:37,400
Then if you are going to go like full on custom.

459
00:15:37,820 --> 00:15:40,190
Yeah. And I didn't do any stills in that video.

460
00:15:40,190 --> 00:15:40,520
I just,

461
00:15:40,550 --> 00:15:41,180
well I did,

462
00:15:41,240 --> 00:15:45,100
but I put them in like a slideshow kind of thing.

463
00:15:45,200 --> 00:15:45,630
That was,

464
00:15:45,920 --> 00:15:47,780
that was an add-on for premier.

465
00:15:47,780 --> 00:15:50,150
But I think one way that to do it,

466
00:15:50,150 --> 00:15:53,060
that would be really easy would be if you did have

467
00:15:53,060 --> 00:15:54,350
like video video video,

468
00:15:54,350 --> 00:15:55,460
and then a couple of stills,

469
00:15:55,880 --> 00:15:58,220
a little bit of a Ken burns effect where like zooms

470
00:15:58,220 --> 00:16:00,680
in and out and then a little more video and really

471
00:16:00,680 --> 00:16:04,070
like, you could intersperse both very well.

472
00:16:04,370 --> 00:16:07,550
And I was just at a conference where a guy had

473
00:16:07,550 --> 00:16:11,450
done a documentary cowboy documentary and he did that and I

474
00:16:11,450 --> 00:16:14,120
asked him about it because his whole presentation at this conference

475
00:16:14,120 --> 00:16:14,900
was about how to,

476
00:16:15,120 --> 00:16:16,820
how to mix video and stills.

477
00:16:16,910 --> 00:16:17,240
I was like,

478
00:16:17,240 --> 00:16:18,470
yeah. And,

479
00:16:18,980 --> 00:16:21,110
and he was doing like full on documentaries.

480
00:16:21,110 --> 00:16:21,530
And he said,

481
00:16:21,560 --> 00:16:21,860
I said,

482
00:16:21,860 --> 00:16:23,900
well, how do you decide when to do what?

483
00:16:23,930 --> 00:16:24,200
You know,

484
00:16:24,200 --> 00:16:24,680
which one?

485
00:16:24,680 --> 00:16:25,280
And he said,

486
00:16:25,760 --> 00:16:28,670
well, I used the stills to let the film just kind

487
00:16:28,670 --> 00:16:30,350
of breathe and take a moment.

488
00:16:31,100 --> 00:16:31,580
And I was like,

489
00:16:31,610 --> 00:16:35,570
Ooh, that's really cool writing it all down because I haven't

490
00:16:35,570 --> 00:16:36,470
really done that.

491
00:16:36,500 --> 00:16:41,810
But it really inspired me to think about that way of

492
00:16:41,810 --> 00:16:44,690
doing it where you're not just mixing doing it,

493
00:16:44,720 --> 00:16:46,730
but you're mixing it in the final product.

494
00:16:46,940 --> 00:16:48,830
Yeah. And I can imagine too,

495
00:16:48,830 --> 00:16:50,690
like, even if you did that quick,

496
00:16:50,690 --> 00:16:53,170
easy, like a couple seconds and you're putting in what the

497
00:16:53,170 --> 00:16:57,080
irregular, just basically adding some video into your regular slideshow that

498
00:16:57,080 --> 00:17:02,450
is going to become such a higher value slideshow item for

499
00:17:02,450 --> 00:17:03,140
your client,

500
00:17:03,290 --> 00:17:05,180
that you can use that as a,

501
00:17:05,210 --> 00:17:06,140
Hey, it's not for sale.

502
00:17:06,140 --> 00:17:08,960
It's just a bonus at a certain spending level or,

503
00:17:08,990 --> 00:17:09,260
you know,

504
00:17:09,260 --> 00:17:13,370
some other incredible carrot to encourage your clients to purchase what

505
00:17:13,370 --> 00:17:14,120
you, you know,

506
00:17:14,120 --> 00:17:17,060
what you hope that they will purchase as a free gift.

507
00:17:17,210 --> 00:17:17,450
You know,

508
00:17:17,450 --> 00:17:18,110
that's definitely,

509
00:17:18,110 --> 00:17:21,350
I think something that people would have to figure out because

510
00:17:21,350 --> 00:17:23,960
I'm pretty sure that when you show them that the client's

511
00:17:23,960 --> 00:17:24,290
gonna be like,

512
00:17:24,290 --> 00:17:25,400
how do I get that?

513
00:17:25,490 --> 00:17:28,490
So I really need an answer for that and figure out,

514
00:17:28,490 --> 00:17:28,790
you know,

515
00:17:28,790 --> 00:17:30,080
like whatever price it is,

516
00:17:30,290 --> 00:17:30,980
all the card,

517
00:17:30,980 --> 00:17:32,210
or they can get it as a,

518
00:17:32,280 --> 00:17:33,590
a bonus or something.

519
00:17:34,130 --> 00:17:38,060
Do you have yours priced with your Kind of,

520
00:17:38,840 --> 00:17:39,470
I, you know,

521
00:17:39,500 --> 00:17:42,650
just, it like covers my time just because I,

522
00:17:43,040 --> 00:17:45,950
I know how much time it and value it has,

523
00:17:46,460 --> 00:17:48,230
but I used to try and sell them at what I

524
00:17:48,230 --> 00:17:49,260
thought that price be.

525
00:17:49,260 --> 00:17:50,550
And I never sold one.

526
00:17:51,930 --> 00:17:52,500
I feel,

527
00:17:52,530 --> 00:17:56,160
yeah. I feel like it would be challenging because people,

528
00:17:56,160 --> 00:17:58,080
I think it's one of those things that people don't realize

529
00:17:58,080 --> 00:18:00,180
how much they will treasure that until they see it.

530
00:18:00,660 --> 00:18:02,010
So if you're just marketing,

531
00:18:02,010 --> 00:18:02,310
like, Hey,

532
00:18:02,310 --> 00:18:03,510
I'm gonna make you a video.

533
00:18:04,200 --> 00:18:07,710
I think that would be hard to market because they,

534
00:18:07,710 --> 00:18:09,480
they don't know how much they would love it.

535
00:18:09,810 --> 00:18:12,240
But if it's then like the photography session and you're like,

536
00:18:12,270 --> 00:18:13,620
oh, look at this special bonus,

537
00:18:13,620 --> 00:18:16,320
you didn't know what's coming and you can get it for

538
00:18:16,320 --> 00:18:17,760
free if you XYZ.

539
00:18:18,360 --> 00:18:18,840
Yeah. Yeah,

540
00:18:18,870 --> 00:18:20,280
totally. And I mean,

541
00:18:20,280 --> 00:18:20,760
the first,

542
00:18:20,760 --> 00:18:22,500
the year that I did the most portrait,

543
00:18:22,620 --> 00:18:28,200
when I called moving portraits was 2018 and I just did

544
00:18:28,200 --> 00:18:29,880
them for free to get the practice,

545
00:18:29,880 --> 00:18:30,930
to learn how to do it.

546
00:18:30,960 --> 00:18:32,850
And, but yeah,

547
00:18:32,850 --> 00:18:33,870
I really have not.

548
00:18:33,900 --> 00:18:36,960
I'm trying to think if I've had very many people book

549
00:18:36,960 --> 00:18:37,500
ahead of time,

550
00:18:37,500 --> 00:18:38,010
like you said,

551
00:18:38,010 --> 00:18:39,960
I think it's hard to really show the value,

552
00:18:40,620 --> 00:18:42,870
but I think it's something that you could certainly sell after

553
00:18:42,870 --> 00:18:45,060
the fact just like how people sell slide shows after the

554
00:18:45,060 --> 00:18:45,810
fact like,

555
00:18:46,110 --> 00:18:47,460
oh, do I kind of get the slideshow?

556
00:18:47,460 --> 00:18:49,290
Sure. For the smile or whatever.

557
00:18:49,650 --> 00:18:53,160
And if I think end of life sessions are like the

558
00:18:53,160 --> 00:18:56,030
perfect time to do those and,

559
00:18:56,030 --> 00:18:59,700
and even do it sneaky like I did and knock your

560
00:18:59,700 --> 00:19:02,220
client's socks off and be their friend for life.

561
00:19:02,670 --> 00:19:07,830
Yeah. I imagine people are nervous about being in front of

562
00:19:08,140 --> 00:19:10,140
the camera for still photographs.

563
00:19:10,410 --> 00:19:13,680
I can imagine they're even more nervous for being in front

564
00:19:13,680 --> 00:19:14,910
of the camera for video.

565
00:19:15,100 --> 00:19:16,410
Yeah. Yeah.

566
00:19:16,410 --> 00:19:18,060
Because you can't liquefy people.

567
00:19:21,360 --> 00:19:21,810
No, I know.

568
00:19:21,810 --> 00:19:23,670
You're not going to spit all this skin get rid of

569
00:19:23,670 --> 00:19:24,270
these rebels,

570
00:19:24,900 --> 00:19:26,190
Those flyaway hairs.

571
00:19:26,850 --> 00:19:28,530
Yeah. You do have to kind of fight.

572
00:19:28,650 --> 00:19:30,000
It was like 37 K.

573
00:19:30,000 --> 00:19:32,760
So you could see all of the details you can see.

574
00:19:34,350 --> 00:19:37,740
Yes. But let's just have glow filter over the entire thing

575
00:19:37,740 --> 00:19:40,200
and squeeze it about 90% horizontally.

576
00:19:40,830 --> 00:19:41,580
I like that.

577
00:19:43,110 --> 00:19:46,110
That was like the first like HD kind of TV stuff

578
00:19:46,140 --> 00:19:49,050
started coming out and like all the newscasters went from like

579
00:19:49,200 --> 00:19:50,700
normal Def to high staff.

580
00:19:50,700 --> 00:19:50,970
And you're like,

581
00:19:51,060 --> 00:19:54,090
oh, I don't think I wanted to see that.

582
00:19:54,090 --> 00:19:54,330
I was like,

583
00:19:54,540 --> 00:19:56,820
This is no longer a media for older men.

584
00:19:58,170 --> 00:20:04,290
Right. That is something though I address in the,

585
00:20:04,350 --> 00:20:05,460
in the classes,

586
00:20:05,490 --> 00:20:05,940
you know,

587
00:20:06,030 --> 00:20:07,260
when to choose 4k,

588
00:20:07,260 --> 00:20:08,430
when to choose 10 80,

589
00:20:08,430 --> 00:20:11,910
like I do get very technical people can learn,

590
00:20:12,090 --> 00:20:14,220
take in as much as they want of the technical stuff

591
00:20:14,250 --> 00:20:15,330
or just skim the,

592
00:20:15,420 --> 00:20:18,900
skim the top off and just go for the okay.

593
00:20:18,930 --> 00:20:19,800
Because I also am like,

594
00:20:19,830 --> 00:20:20,850
these are my settings.

595
00:20:21,000 --> 00:20:22,980
So if you just want to copy my settings and then

596
00:20:22,980 --> 00:20:23,700
go out and try it,

597
00:20:23,700 --> 00:20:24,240
then you can do that.

598
00:20:24,690 --> 00:20:25,550
Yeah. Yeah.

599
00:20:25,560 --> 00:20:26,880
I imagine this kind of,

600
00:20:26,940 --> 00:20:27,480
you know,

601
00:20:27,660 --> 00:20:29,190
while learning photography,

602
00:20:29,190 --> 00:20:33,030
or you can start to get the basis of like,

603
00:20:33,060 --> 00:20:33,450
all right,

604
00:20:33,510 --> 00:20:34,500
I'm just gonna shoot on average,

605
00:20:34,500 --> 00:20:35,220
your priority.

606
00:20:35,280 --> 00:20:37,740
Or right now I'm going to go full manual and I'm

607
00:20:37,740 --> 00:20:39,060
gonna add three lights.

608
00:20:39,600 --> 00:20:40,620
Yeah, exactly.

609
00:20:41,460 --> 00:20:41,970
And in fact,

610
00:20:41,970 --> 00:20:43,560
drop drop and a horse.

611
00:20:43,590 --> 00:20:46,650
And, and we're just gonna,

612
00:20:46,650 --> 00:20:49,000
like, we're going to drive ourselves crazy with how much we

613
00:20:49,000 --> 00:20:51,910
have to know now and now let's learn video.

614
00:20:51,910 --> 00:20:52,420
Yeah. No,

615
00:20:52,420 --> 00:20:53,110
it's it,

616
00:20:53,380 --> 00:20:55,420
it is one of those things where I think people could

617
00:20:55,420 --> 00:20:56,920
start simple and you know,

618
00:20:56,950 --> 00:21:01,570
even the latest iPhones have cinema mode now and all these

619
00:21:01,600 --> 00:21:02,890
cinematographers are saying,

620
00:21:03,010 --> 00:21:03,700
oh my gosh,

621
00:21:03,730 --> 00:21:04,600
this is amazing.

622
00:21:04,630 --> 00:21:06,790
And so I haven't had a chance to test it myself.

623
00:21:06,820 --> 00:21:08,590
But part of me is very interested in that.

624
00:21:08,590 --> 00:21:09,220
Like what,

625
00:21:09,220 --> 00:21:12,520
what, how could I mix iPhone footage from,

626
00:21:13,060 --> 00:21:13,330
you know,

627
00:21:13,330 --> 00:21:15,070
with my other footage?

628
00:21:15,070 --> 00:21:15,880
And, you know,

629
00:21:15,880 --> 00:21:17,380
that's, that's all kind of,

630
00:21:17,920 --> 00:21:21,240
the technology is just moving so fast really?

631
00:21:21,250 --> 00:21:23,020
It's like,

632
00:21:23,020 --> 00:21:23,410
yeah. Yeah.

633
00:21:24,520 --> 00:21:25,120
It's crazy.

634
00:21:25,300 --> 00:21:29,030
You were mentioning before we were just chatting before we got

635
00:21:29,050 --> 00:21:31,030
started talking about like,

636
00:21:31,060 --> 00:21:31,390
you know,

637
00:21:31,420 --> 00:21:34,240
kind of what this looks like going forward with these mirrorless

638
00:21:34,240 --> 00:21:36,100
cameras. What do you think?

639
00:21:36,160 --> 00:21:36,550
You know,

640
00:21:36,760 --> 00:21:38,440
I've seen a lot of changes in five years.

641
00:21:38,440 --> 00:21:40,270
What do you think like the next five years might bring?

642
00:21:41,020 --> 00:21:42,760
I think they're going to get better.

643
00:21:43,510 --> 00:21:46,330
They're going to get more accurate with focus that you're going

644
00:21:46,330 --> 00:21:48,220
to get higher and higher resolution.

645
00:21:48,700 --> 00:21:52,270
And ultimately what I was saying earlier in what I said

646
00:21:52,270 --> 00:21:54,730
in my last or in my newsletter a couple months ago

647
00:21:54,730 --> 00:21:58,900
is I think there's going to be merging of I'm still

648
00:21:58,900 --> 00:21:59,860
photography and video.

649
00:21:59,860 --> 00:22:01,810
I think you'll still be able to create still is just

650
00:22:01,810 --> 00:22:03,970
like, you can still make film photos.

651
00:22:03,980 --> 00:22:05,680
Now you can use the camera.

652
00:22:06,280 --> 00:22:09,340
But I did some shooting up at a horse show in

653
00:22:09,340 --> 00:22:10,660
Canada, in August.

654
00:22:10,690 --> 00:22:15,460
And I filmed in 4k and I shot at a higher

655
00:22:15,460 --> 00:22:17,470
shutter speed than you're supposed to for video.

656
00:22:17,890 --> 00:22:20,830
And I was able to pull some pretty decent stills.

657
00:22:20,830 --> 00:22:25,870
And especially for that client who shows images on social media,

658
00:22:25,870 --> 00:22:27,070
90% of the time,

659
00:22:27,070 --> 00:22:27,280
I mean,

660
00:22:27,280 --> 00:22:28,840
there, they print a few things,

661
00:22:28,840 --> 00:22:29,830
but it's super rare.

662
00:22:30,100 --> 00:22:34,330
The idea that you could pull stills from video even now,

663
00:22:34,360 --> 00:22:34,780
even now,

664
00:22:34,900 --> 00:22:36,070
4k still,

665
00:22:36,490 --> 00:22:38,320
you could easily do a 16 by 24,

666
00:22:38,320 --> 00:22:40,690
probably even a 24 by 36 canvas.

667
00:22:41,020 --> 00:22:44,470
And as long as it's focused and your shutter speed is

668
00:22:44,500 --> 00:22:46,150
what it would need to be for photos.

669
00:22:46,690 --> 00:22:48,100
You can get a really nice image.

670
00:22:48,130 --> 00:22:49,030
Now it's the JPEG,

671
00:22:49,030 --> 00:22:50,260
unless you're shooting 4k,

672
00:22:50,260 --> 00:22:51,160
Ron, you're crazy.

673
00:22:51,160 --> 00:22:51,610
And have,

674
00:22:51,670 --> 00:22:51,940
you know,

675
00:22:52,900 --> 00:22:53,890
The super computer.

676
00:22:53,950 --> 00:22:57,640
This is the size Of your rooms for computer and an

677
00:22:57,640 --> 00:23:02,980
ice pack for your camera In Minnesota,

678
00:23:02,980 --> 00:23:03,520
in January.

679
00:23:03,520 --> 00:23:03,910
You'll be good.

680
00:23:04,450 --> 00:23:05,770
I know it was so funny cause I,

681
00:23:06,070 --> 00:23:06,730
that was the thing,

682
00:23:06,730 --> 00:23:07,780
like when I got there five,

683
00:23:07,780 --> 00:23:09,070
suddenly it was winter and I'm like,

684
00:23:09,070 --> 00:23:11,050
no, I don't have any overheating problems.

685
00:23:11,530 --> 00:23:12,340
I get to Florida.

686
00:23:12,340 --> 00:23:12,940
And I was like,

687
00:23:12,970 --> 00:23:13,870
oh, oh,

688
00:23:13,900 --> 00:23:15,040
there's the overheating thing.

689
00:23:15,040 --> 00:23:17,620
They were all I can imagine in January,

690
00:23:17,620 --> 00:23:18,370
it doesn't overheat,

691
00:23:18,370 --> 00:23:18,730
but you're like,

692
00:23:18,760 --> 00:23:20,320
oh, my battery goes really fast.

693
00:23:20,350 --> 00:23:23,710
Now Maybe it actually gives me extra battery life when the

694
00:23:23,710 --> 00:23:27,100
camera's hot yeah.

695
00:23:28,240 --> 00:23:30,540
Problems too will get resolved,

696
00:23:31,210 --> 00:23:31,660
you know,

697
00:23:31,660 --> 00:23:33,880
with the overheating and all that,

698
00:23:33,940 --> 00:23:35,560
the memory will get cheaper because you know,

699
00:23:35,560 --> 00:23:38,140
all this 4k stuff just takes tons of card space.

700
00:23:38,500 --> 00:23:39,520
Right. But you know,

701
00:23:39,550 --> 00:23:43,840
this idea that five years from now eight K 16 K

702
00:23:43,960 --> 00:23:47,690
raw files out of your camera.

703
00:23:47,690 --> 00:23:47,960
I mean,

704
00:23:47,960 --> 00:23:51,860
right now the Canon R three is doing 30 frames per

705
00:23:51,860 --> 00:23:52,760
second raw.

706
00:23:52,970 --> 00:23:54,320
Wow. Okay.

707
00:23:54,320 --> 00:23:55,430
So that's like,

708
00:23:55,730 --> 00:23:56,570
that's a video.

709
00:23:56,750 --> 00:23:59,300
You put those raw files together and that's a video,

710
00:23:59,300 --> 00:24:00,980
that's enough frames for video.

711
00:24:01,490 --> 00:24:02,390
So I just think,

712
00:24:02,480 --> 00:24:03,980
especially for a portrait session,

713
00:24:03,980 --> 00:24:08,420
when things are moving very slowly or medium slowly,

714
00:24:09,320 --> 00:24:09,590
you know,

715
00:24:09,590 --> 00:24:13,670
you could be filming and not have to have a ridiculous

716
00:24:13,670 --> 00:24:18,110
high shutter speed and get fairly smooth video and nice stills

717
00:24:18,170 --> 00:24:18,950
at the same time.

718
00:24:19,670 --> 00:24:20,840
And so that's my,

719
00:24:20,870 --> 00:24:21,740
that's my prediction.

720
00:24:21,740 --> 00:24:25,370
And that's partly why I'm committed to continue pressing through the

721
00:24:25,370 --> 00:24:28,610
discomfort of learning this new thing that I've been learning for

722
00:24:28,850 --> 00:24:29,870
about seven years now.

723
00:24:30,110 --> 00:24:31,070
But with each new camera,

724
00:24:31,070 --> 00:24:32,540
it's kind of a start over.

725
00:24:32,540 --> 00:24:34,460
And, and then as you know,

726
00:24:34,460 --> 00:24:36,470
like learning how to do reels and,

727
00:24:36,510 --> 00:24:37,850
and how all that works.

728
00:24:38,030 --> 00:24:38,510
I'm just,

729
00:24:38,570 --> 00:24:40,160
I'm a holdout on Tik doc.

730
00:24:40,190 --> 00:24:43,430
I just can't I'm with you there,

731
00:24:43,430 --> 00:24:43,940
but I don't have,

732
00:24:43,980 --> 00:24:44,540
like, I don't,

733
00:24:44,600 --> 00:24:45,860
I haven't posted anything.

734
00:24:47,240 --> 00:24:49,880
There's actually a large amount of time suck that happens there.

735
00:24:49,880 --> 00:24:50,910
Like have to take it off my phone.

736
00:24:50,910 --> 00:24:51,170
And I'm like,

737
00:24:51,170 --> 00:24:51,680
okay, no,

738
00:24:51,860 --> 00:24:53,840
I can not be trusted for any more Tik TOK.

739
00:24:54,560 --> 00:24:57,380
And I was trained at all that it's horses and travel,

740
00:24:57,560 --> 00:25:00,020
funny dog videos and some funny mom once.

741
00:25:00,020 --> 00:25:00,410
And that's it.

742
00:25:00,950 --> 00:25:02,360
But mostly horses and travel.

743
00:25:03,440 --> 00:25:03,650
I mean,

744
00:25:03,650 --> 00:25:04,190
yeah. What,

745
00:25:04,270 --> 00:25:06,170
what better thing to waste your time on?

746
00:25:10,100 --> 00:25:11,030
Oh, that's so funny.

747
00:25:11,030 --> 00:25:11,480
It actually,

748
00:25:11,480 --> 00:25:12,830
what I got a new phone,

749
00:25:13,160 --> 00:25:14,690
I think I had to make a new tick-tock account.

750
00:25:14,690 --> 00:25:17,150
Cause I couldn't remember what the heck I've made my account

751
00:25:17,150 --> 00:25:18,380
for the other one when I,

752
00:25:18,560 --> 00:25:20,300
and so you have to like re log in when you

753
00:25:20,330 --> 00:25:21,920
get a new operating system and upgrade your phone.

754
00:25:22,400 --> 00:25:24,410
And, and then I got in there,

755
00:25:24,410 --> 00:25:24,740
I'm like,

756
00:25:25,010 --> 00:25:26,630
oh, all my trainings done.

757
00:25:26,660 --> 00:25:28,220
I had to like retrain it again.

758
00:25:28,220 --> 00:25:29,750
Cause it started charging me everything.

759
00:25:29,780 --> 00:25:30,050
I'm like,

760
00:25:30,080 --> 00:25:30,590
oh no,

761
00:25:30,590 --> 00:25:31,430
but it doesn't take long.

762
00:25:35,360 --> 00:25:36,800
One other thought too about,

763
00:25:36,830 --> 00:25:37,040
you know,

764
00:25:37,070 --> 00:25:39,560
I think I've seen a lot of photographers start video and

765
00:25:39,860 --> 00:25:40,460
walk away.

766
00:25:41,090 --> 00:25:44,960
And I think that w we're going to have to get

767
00:25:44,960 --> 00:25:45,620
past that.

768
00:25:45,980 --> 00:25:47,690
And I think the gear is going to help,

769
00:25:48,050 --> 00:25:52,190
but especially anyone that's really considering doing any kind of commercial

770
00:25:52,190 --> 00:25:54,590
or like personal branding work or small,

771
00:25:54,590 --> 00:25:54,800
you know,

772
00:25:54,800 --> 00:25:56,150
working with small businesses,

773
00:25:56,750 --> 00:25:58,040
if you're able to do video,

774
00:25:58,040 --> 00:26:00,890
you are 10 times more likely to get hired for those

775
00:26:00,890 --> 00:26:03,140
things. And so we're talking about it.

776
00:26:03,140 --> 00:26:04,790
We've been talking about it more in the context of a

777
00:26:04,790 --> 00:26:05,600
portrait session,

778
00:26:05,600 --> 00:26:10,220
but I've done video clips for a commercial client where I

779
00:26:10,220 --> 00:26:13,760
just like did little camera movements with some of their products.

780
00:26:13,880 --> 00:26:17,210
And they use those on Amazon because Amazon wants you to

781
00:26:17,210 --> 00:26:18,710
have video of your products.

782
00:26:18,710 --> 00:26:20,450
And so I put their product,

783
00:26:20,450 --> 00:26:20,680
you know,

784
00:26:20,720 --> 00:26:24,350
their fly spray on a fence post and film it while

785
00:26:24,350 --> 00:26:26,480
the horse kind of puts his nose up and checks it

786
00:26:26,480 --> 00:26:29,540
out. And then they put that on Amazon.

787
00:26:29,540 --> 00:26:32,750
And that makes me about more valuable person to work with.

788
00:26:32,780 --> 00:26:34,340
And the photographer,

789
00:26:34,580 --> 00:26:34,970
you know,

790
00:26:34,970 --> 00:26:39,170
this photographer that doesn't have any video skills and doesn't offer

791
00:26:39,170 --> 00:26:40,960
that. And so it's,

792
00:26:40,960 --> 00:26:45,720
it's certainly a competitive advantage and worth the effort to learn

793
00:26:45,720 --> 00:26:47,430
it. But you know,

794
00:26:47,430 --> 00:26:48,300
if you take my class,

795
00:26:48,300 --> 00:26:51,120
it will be a little easier to learn Absolutely.

796
00:26:51,910 --> 00:26:53,220
To dig through all the YouTube videos.

797
00:26:54,090 --> 00:26:54,600
Oh yeah.

798
00:26:54,630 --> 00:26:57,450
Anytime that it can be a little bit more focused is

799
00:26:57,450 --> 00:26:58,470
definitely helpful.

800
00:26:59,140 --> 00:27:01,530
Yeah. I'm just thinking about when I had my branding photos

801
00:27:01,530 --> 00:27:03,930
done that the photos are super helpful,

802
00:27:03,930 --> 00:27:04,590
but yeah,

803
00:27:04,620 --> 00:27:06,750
man, if she could have done some little video of me

804
00:27:06,750 --> 00:27:07,620
at the computer or,

805
00:27:07,620 --> 00:27:07,920
you know,

806
00:27:07,920 --> 00:27:11,370
just some movement that you can then put into little intros

807
00:27:11,370 --> 00:27:13,350
or things like that or social media,

808
00:27:13,830 --> 00:27:14,820
that's huge.

809
00:27:14,940 --> 00:27:16,260
Yeah. Wow.

810
00:27:16,680 --> 00:27:17,170
Yeah. Right.

811
00:27:17,170 --> 00:27:17,760
Yeah. Yeah.

812
00:27:17,760 --> 00:27:18,690
And you can see it now.

813
00:27:18,900 --> 00:27:20,490
I can see the light bulbs turning on.

814
00:27:20,490 --> 00:27:21,840
Yes, Yes.

815
00:27:22,350 --> 00:27:23,120
Fantastic. So yeah.

816
00:27:23,160 --> 00:27:24,270
So all of you guys out there,

817
00:27:24,270 --> 00:27:25,620
whether you're a portrait dog,

818
00:27:25,650 --> 00:27:27,300
portraits, horse portraits,

819
00:27:27,300 --> 00:27:29,190
small business branding stuff,

820
00:27:29,190 --> 00:27:30,390
commercial stuff.

821
00:27:30,810 --> 00:27:34,980
Gosh. Even like I imagined like food photography,

822
00:27:35,010 --> 00:27:35,760
real estate,

823
00:27:35,760 --> 00:27:38,130
like all of it can probably benefit.

824
00:27:38,370 --> 00:27:40,680
And I think we're going to be moving in that direction

825
00:27:41,100 --> 00:27:45,390
as, as we keep getting more video focused as a society.

826
00:27:45,750 --> 00:27:47,310
Yeah. Yeah.

827
00:27:47,580 --> 00:27:49,650
So this class you keep referring to,

828
00:27:49,650 --> 00:27:52,170
I guess I should give people some more information about this.

829
00:27:52,920 --> 00:27:55,230
Shelly is going to be one of our speakers at the

830
00:27:55,230 --> 00:27:56,580
hair of the dog summit,

831
00:27:56,730 --> 00:27:59,010
which you have hopefully heard of by now.

832
00:27:59,010 --> 00:28:03,900
It's going to be happening November 2nd through fourth online.

833
00:28:04,260 --> 00:28:06,690
And we are going to have,

834
00:28:06,690 --> 00:28:11,220
I believe 17 speakers at this point over three days with

835
00:28:11,220 --> 00:28:14,100
all sorts of stuff from craft to business,

836
00:28:14,100 --> 00:28:15,600
to help you improve your craft,

837
00:28:15,600 --> 00:28:16,710
grow your business.

838
00:28:16,860 --> 00:28:21,360
And Shelly's going to be doing an incredible course on video

839
00:28:21,360 --> 00:28:22,650
photo fusion stuff.

840
00:28:22,800 --> 00:28:24,090
Do you want to tell us a little bit more about

841
00:28:24,090 --> 00:28:25,530
what exactly your classes covering?

842
00:28:25,860 --> 00:28:27,240
Yeah. I'm going to just,

843
00:28:27,390 --> 00:28:28,890
I'm going to kind of start from the ground up.

844
00:28:28,920 --> 00:28:31,710
Like what are the basics technically?

845
00:28:31,710 --> 00:28:34,530
I promise not to get in the weeds on the technology

846
00:28:34,530 --> 00:28:35,040
part of it,

847
00:28:35,070 --> 00:28:36,810
but it is a very technical thing.

848
00:28:36,810 --> 00:28:39,240
You need to know things like what shutter speed and what

849
00:28:39,240 --> 00:28:42,360
frame rates and profiles and all of that.

850
00:28:42,360 --> 00:28:44,790
And you know how to stabilize if you don't have a

851
00:28:44,790 --> 00:28:46,830
stabilized body and lens and you know,

852
00:28:46,830 --> 00:28:47,430
so just some,

853
00:28:47,460 --> 00:28:50,070
some basics it's going to be a little bit of hacks.

854
00:28:50,070 --> 00:28:52,410
Like these are the hacks that I've learned to make easy.

855
00:28:52,770 --> 00:28:56,010
I'm not going to get into a proper filmmaking technique.

856
00:28:56,490 --> 00:29:00,240
You can find that on YouTube and then just some practical,

857
00:29:00,240 --> 00:29:02,340
like what are some camera moves that,

858
00:29:02,480 --> 00:29:03,690
that you can think of?

859
00:29:03,690 --> 00:29:05,070
You can have this list you can make,

860
00:29:05,090 --> 00:29:06,720
maybe I'll make a handout or something like,

861
00:29:06,750 --> 00:29:09,300
oh, You just put that on the podcast.

862
00:29:09,300 --> 00:29:10,080
And now you're going to have to,

863
00:29:10,200 --> 00:29:11,280
I'm Committed now.

864
00:29:12,420 --> 00:29:14,610
Maybe that'll be a for the VIP is they get the

865
00:29:14,610 --> 00:29:17,670
handout and yeah.

866
00:29:17,670 --> 00:29:19,020
So different camera moves.

867
00:29:19,020 --> 00:29:19,530
And then,

868
00:29:19,560 --> 00:29:19,830
you know,

869
00:29:19,830 --> 00:29:21,060
just overview of,

870
00:29:21,090 --> 00:29:23,550
of where I find music and the software I like to

871
00:29:23,550 --> 00:29:24,090
edit in.

872
00:29:24,390 --> 00:29:24,540
You know,

873
00:29:24,540 --> 00:29:28,110
the editing is like kind of a whole separate follow acts.

874
00:29:28,110 --> 00:29:30,000
So I can't include that in this course,

875
00:29:30,000 --> 00:29:32,430
but I can just kind of give you the 10,000

876
00:29:32,430 --> 00:29:32,910
foot view,

877
00:29:32,910 --> 00:29:34,860
some hacks and some just basics.

878
00:29:34,890 --> 00:29:37,710
I think a person could watch this class and then take

879
00:29:37,710 --> 00:29:39,600
their camera out and go make some Video.

880
00:29:39,840 --> 00:29:41,010
Yeah. That's awesome.

881
00:29:41,050 --> 00:29:43,540
And even describing those snippets and sticking in your,

882
00:29:43,540 --> 00:29:47,050
like, Animoto your video slideshow creation software,

883
00:29:47,530 --> 00:29:52,240
boom. You can upgrade those slideshows really quick and then get

884
00:29:52,240 --> 00:29:56,860
hooked and then continue diving deep into the world of video.

885
00:29:57,440 --> 00:29:58,030
That's awesome.

886
00:29:58,030 --> 00:29:58,390
So yeah.

887
00:29:58,390 --> 00:30:00,880
So you guys head on over to pet photography,

888
00:30:00,880 --> 00:30:04,090
submit.com and go sign up for the summit.

889
00:30:04,420 --> 00:30:05,290
If you've been around,

890
00:30:05,290 --> 00:30:07,210
we're doing the summit a little bit differently this year,

891
00:30:07,240 --> 00:30:07,660
this year,

892
00:30:07,660 --> 00:30:12,070
the summit to register and attend is only $10,

893
00:30:12,280 --> 00:30:13,270
$10. You guys,

894
00:30:13,270 --> 00:30:14,380
10 us dollars,

895
00:30:14,590 --> 00:30:15,820
crazy town.

896
00:30:16,360 --> 00:30:17,200
It gets even better.

897
00:30:17,230 --> 00:30:20,230
That $10 is 100% going to be donated to the hair

898
00:30:20,230 --> 00:30:21,760
of the dog conservation fund,

899
00:30:21,790 --> 00:30:22,630
the hair of the dog.

900
00:30:22,630 --> 00:30:26,890
Non-profit that then supports wildlife conservation all over the globe.

901
00:30:26,890 --> 00:30:30,010
So you will learn video and save wild animals.

902
00:30:30,250 --> 00:30:32,170
Win-win it is awesome.

903
00:30:32,230 --> 00:30:32,740
And yeah,

904
00:30:32,740 --> 00:30:34,690
when you register for that $10,

905
00:30:34,690 --> 00:30:36,190
you get access live.

906
00:30:36,190 --> 00:30:37,900
The day of a lot of the classes will be held

907
00:30:37,900 --> 00:30:39,370
live. Some will be prerecorded,

908
00:30:39,370 --> 00:30:41,560
but they're all be access to get some Q and A's

909
00:30:41,560 --> 00:30:44,320
from the instructor at some point during the summit and you'll

910
00:30:44,320 --> 00:30:46,330
have access for them like during that day.

911
00:30:46,330 --> 00:30:48,820
So Tuesday's classes will be available all day.

912
00:30:48,820 --> 00:30:50,290
Tuesday. There'll be a replay page.

913
00:30:50,320 --> 00:30:51,400
They'll be available all night.

914
00:30:51,400 --> 00:30:53,620
Tuesday, if you guys are in Australia and you can't be

915
00:30:53,620 --> 00:30:55,060
up during the day to join us live.

916
00:30:55,390 --> 00:30:56,950
And then the next day at Tuesday,

917
00:30:57,760 --> 00:31:00,250
we'll start again with those Tuesday or sorry,

918
00:31:00,250 --> 00:31:01,060
Wednesday classes,

919
00:31:01,060 --> 00:31:01,750
Tuesday, Wednesday,

920
00:31:01,750 --> 00:31:03,130
Thursday is the days of the summit.

921
00:31:03,400 --> 00:31:04,780
But then if you were like,

922
00:31:04,780 --> 00:31:06,070
man, so much good stuff,

923
00:31:06,070 --> 00:31:08,020
I want to refer back to Shelley's class and all these

924
00:31:08,020 --> 00:31:09,220
other amazing classes,

925
00:31:09,280 --> 00:31:12,550
you can also choose to join us as a VIP all

926
00:31:12,550 --> 00:31:13,930
access pass holder,

927
00:31:13,960 --> 00:31:17,080
which you get all the audio recordings,

928
00:31:17,080 --> 00:31:18,250
video recordings,

929
00:31:18,280 --> 00:31:21,730
and a whole bunch of special bonuses for a lot of

930
00:31:21,730 --> 00:31:22,480
our speakers.

931
00:31:22,880 --> 00:31:23,980
It's going to be kind of a,

932
00:31:24,190 --> 00:31:25,480
a no brainer,

933
00:31:25,510 --> 00:31:26,590
super value.

934
00:31:26,950 --> 00:31:28,390
You will love it.

935
00:31:28,510 --> 00:31:30,970
So head on over pet photography,

936
00:31:30,970 --> 00:31:32,440
summit.com, check it out.

937
00:31:32,590 --> 00:31:38,110
Registration is open now and we start on November 2nd.

938
00:31:38,230 --> 00:31:40,750
Woo. So excited.

939
00:31:40,750 --> 00:31:43,810
Thank you so much for sharing a little sneak peek and

940
00:31:43,810 --> 00:31:44,470
it's a video.

941
00:31:44,470 --> 00:31:48,100
Hopefully you guys are inspired to go out and start playing

942
00:31:48,100 --> 00:31:49,540
around with some video and then,

943
00:31:49,840 --> 00:31:50,170
you know,

944
00:31:50,320 --> 00:31:53,680
circle back and come see Shelly at the summit so that

945
00:31:53,680 --> 00:31:57,400
you are ready to go and really start knocking it out

946
00:31:57,400 --> 00:32:01,780
of the park with some great easy video hacks for your

947
00:32:01,780 --> 00:32:03,400
camera. Awesome.

948
00:32:03,400 --> 00:32:03,940
Thanks again,

949
00:32:03,940 --> 00:32:05,350
Shelley for joining us.

950
00:32:05,410 --> 00:32:06,220
Really appreciate it.

951
00:32:06,700 --> 00:32:09,790
Thanks for having me again actually,

952
00:32:09,790 --> 00:32:10,360
before I go,

953
00:32:10,450 --> 00:32:12,460
let everybody know where they can find you on the internet

954
00:32:12,460 --> 00:32:14,650
too. Shelley paulson.com,

955
00:32:14,650 --> 00:32:16,390
S H E L L E Y.

956
00:32:16,600 --> 00:32:19,720
Make sure you get that E before the Y Wilson with

957
00:32:19,720 --> 00:32:21,790
an Owen Shelley paulson.com.

958
00:32:21,790 --> 00:32:24,430
I'm also at Shelley Paulson on Instagram,

959
00:32:24,460 --> 00:32:28,540
Facebook, and not Tik TOK Strong.

960
00:32:29,950 --> 00:32:31,330
So I'm going to stand my ground.

961
00:32:32,740 --> 00:32:33,670
Excellent. All right.

962
00:32:33,820 --> 00:32:34,960
Awesome. Thanks for joining us,

963
00:32:34,960 --> 00:32:36,400
everybody. And we'll see you next week.

964
00:32:37,210 --> 00:32:38,890
If you enjoy this podcast,

965
00:32:39,410 --> 00:32:42,800
go ahead and take a screenshot of this episode on your

966
00:32:42,800 --> 00:32:46,070
phone and post it up there on your Instagram stories and

967
00:32:46,070 --> 00:32:49,580
be sure to tag us at hair of the dog academy.

968
00:32:49,700 --> 00:32:53,240
And we would just love to see how you're listening and

969
00:32:53,240 --> 00:32:54,380
a full disclosure.

970
00:32:54,500 --> 00:32:57,920
Sometimes we just like to give away a little pet photographer

971
00:32:57,920 --> 00:33:01,790
swag in the form of hair of the dog t-shirts and

972
00:33:01,790 --> 00:33:04,340
sweatshirts. So what are you waiting for?

973
00:33:04,400 --> 00:33:07,490
Go ahead and share that screenshot of this episode.

974
00:33:07,760 --> 00:33:09,620
And don't forget to tag us at Hare,

975
00:33:09,620 --> 00:33:10,430
the dog academy.

976
00:33:10,670 --> 00:33:11,660
And while you're there,

977
00:33:11,720 --> 00:33:14,000
maybe you want to jump on over to our account and

978
00:33:14,000 --> 00:33:16,940
see what we're up to on the gram would love to

979
00:33:16,940 --> 00:33:17,750
connect with you.

980
00:33:18,920 --> 00:33:21,110
Thanks for listening to the hair of the dog podcast.

981
00:33:21,170 --> 00:33:23,330
This was episode number 109.

982
00:33:23,600 --> 00:33:25,550
If you want to check out the show notes for access

983
00:33:25,550 --> 00:33:27,800
to any of the links that we shared in this episode,

984
00:33:27,950 --> 00:33:32,810
simply go to www.hairofthedogacademy.com/

985
00:33:32,810 --> 00:33:35,810
1 0 9.

986
00:33:35,810 --> 00:33:39,560
Thanks for listening to this episode of hair of the dog

987
00:33:39,560 --> 00:33:41,240
podcast. If you enjoyed this show,

988
00:33:41,240 --> 00:33:43,040
please take a minute to leave a review.

989
00:33:43,040 --> 00:33:44,360
And while you're there,

990
00:33:44,360 --> 00:33:45,110
don't forget to subscribe.

991
00:33:45,170 --> 00:33:48,620
So you don't miss our upcoming episodes on last thing,

992
00:33:49,040 --> 00:33:51,680
if you are ready to dive into more resources,

993
00:33:51,980 --> 00:33:57,350
head over to our website@wwwdothairofthedogacademy.com.

994
00:33:57,680 --> 00:34:00,890
Thanks for being a part of this pet photography community.