Freedom Focus Photography - previously the Hair of the Dog Podcast

Why $15 Digital Files Won't Destroy your Business

January 18, 2022 Nicole Begley Episode 124
Freedom Focus Photography - previously the Hair of the Dog Podcast
Why $15 Digital Files Won't Destroy your Business
Show Notes Transcript

124 - A photographer's truism: There's always going to be someone cheaper. 

With the new year just underway, you might be revisiting your pricing or making changes to the way you do business. This short episode is your reminder to not freak out if there are cheaper pet photographers in your market! Choose your business model with intention, be strategic, be visible, offer value, and guess what? You'll find success. 

What To Listen For: 

  • The one thing to know, no matter what business model you're using
  • What to use as your point of differentiation
  • How to find the high-dollar clients hiding in your market 
  • What the photographers who are crushing it all have in common
  • Why the steak at Duckworth's Cellar is worth your first-born child

If you haven't already, come join the 1,000+ pet photographers who are already falling in love with our new, easy-to-navigate, ever-so-awesome, free Hair of the Dog community

Resources From This Episode: 

JOIN THE PARTY:



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Welcome to the hair of the dog podcast.

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I'm your host,

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Nicole Begley.

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And today we are talking about the $15 digital file.

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That's it.

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Could you imagine a client coming into your business and buying

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one digital file at $15?

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Well, it's possible with this particular company,

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let's discuss,

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stay tuned.

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Welcome to the hair of the dog podcast.

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If you're a pet photographer,

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ready to make more money and start living a life by

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your design,

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you've come to the right place.

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And now your host,

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pet photographer,

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travel addict,

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chocolate martini connoisseur,

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Nicole Begley.

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Hey everybody.

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Welcome back to the podcast.

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I wanted to take the time today to talk a little

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bit about an ad I saw on Facebook.

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This was in a couple of weeks leading up to Christmas.

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I had seen it a little bit here and there in

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the fall,

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and it was an ad for a company that was offering

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a free photography session.

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And then you could purchase only the digitals you want starting

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at $15 per file.

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That's right.

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You could get a free session and buy nothing.

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Or if you wanted just an image for your credit area

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for your Christmas card,

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15 bucks,

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that's it out.

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The door actually gets even better.

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Because naturally when I saw this,

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I had to click over and take a look.

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It's $15 in each,

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if you want individual photos,

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but if you want packages of 10 or more,

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you save 20% and they're $13 each,

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or you want that full gallery of 40 images.

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That'll be 275 bucks.

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Now I can see when you hear things like this half

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of you guys out there,

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it might've just been like,

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oh my gosh,

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Nicole, forget it.

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I'm going to hang up my camera.

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There's no way I can compete with that.

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It's ruining the industry.

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This is just hopeless.

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No one is ever going to pay my prices.

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Hold on,

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hold on.

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Don't be so quick because this is simply a chosen business

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model. And quite frankly,

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I think it's kind of a brilliant business model.

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It's kind of the same business model that Uber Airbnb and

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all of these other companies have chosen,

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which is the business of connecting.

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They're essentially creating this platform for photographers,

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the water and some money to connect with some people that

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want to get some pictures taken and they connect them and

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they take a cut of all of the money that's made.

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So they pay the photographer some,

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and then they,

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you know,

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keep the profit and they're don't have really any staff because

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all of their service vendors and then Airbnb and Uber and

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this company are all independent contractors.

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So you don't have payroll,

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which is generally one of the highest costs in any business.

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So it's actually pretty brilliant.

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And you know what?

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It serves a need in the market because there are always,

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always going to be,

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there's always going to be a segment of the market that

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is looking for something to fill a certain purpose.

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They may be just need one card for the Christmas or

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one photo for the Christmas card,

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or they just want to get a couple images of their

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family, or maybe they really want to get some family images,

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but they can't afford to have a higher end boutique experience.

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That's fine.

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We should still allow them to do this because there is

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room throughout the levels of the market for every type of

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business. And I also want to say that there's still room.

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If you wanted to have a higher volume,

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lower price business,

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it can be profitable.

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It can be a great business model,

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as long as you are choosing that business model with intention.

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And you're not just backing into this business model because you

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think that's all that you're worth or that's all you can

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afford. That's the only way to get clients in front of

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your business or you're charging these prices,

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but offering so much that it's just,

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you know,

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the numbers don't make sense.

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So anyway,

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please, please,

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please hear me.

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I am in no way disparaging this company,

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I'm in no way,

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disparaging photographers that are doing an all inclusive business model.

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I just want you to know your numbers.

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I want you,

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if you're doing this all inclusive,

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a smaller price point business model to really truly understand your

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cost of doing business and how much time you're putting into

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your business and what that breaks down to for your actual

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pay. After you pay taxes and pay for all your business

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costs. That's,

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that's what I want to make sure that you have.

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And you know,

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we can definitely help you.

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If you guys are a member of the academy and hair

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of the dog academy,

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we can help you break down those numbers.

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Just jump on any of the coaching calls and we will

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do that with you.

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But anyway,

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let's jump back over to this.

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There are all these different buzz business models that we can

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have. I personally am a fan of a boutique experience,

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a higher priced,

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lower number of customers,

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higher service,

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higher quality images,

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higher quality products.

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And that's what I choose to model my business on.

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Now, as I think about this,

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I think the reason that a lot of people might see

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an ad like this or see this type of offering and

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get a little nervous is really based in like a fear

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of competition that they believe if there is somebody offering this

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at this level,

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in their market,

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that it's going to take away the desire for clients to

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have that higher level experience.

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And I have found that is just not the case.

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You guys,

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if you were in this business,

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you need to accept that there will always,

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always, always be someone cheaper,

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giving away more digital files for a lower price point.

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And it is just going to continue to plummet because digital

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files on their own are a commodity and we can't compete

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on price.

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We actually need to compete on value so we can lean

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into what we do differently.

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If you hired this company,

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there is no way they are going to remove leashes.

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There is no way they're going to help you print a

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beautiful acrylic for your home.

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There is no way they're going to do any sort of

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editing other than some quick color correction.

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We have so much more that we offer and we need

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to let our clients know about that.

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The other thing that we're offering that this company doesn't is

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service. This company works great for somebody that has the time

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and the expertise and wants to DIY ordering their own images.

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My clients don't have the time or expertise,

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and they want me to create this artwork for them and

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print all their pieces and make sure it's perfect and deliver

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a final piece to them.

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That is another point of differentiation.

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That is another place that we compete,

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not on price,

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but we compete on value and we offer more value.

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And there are always,

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always, always people in the market that want to take advantage

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of that extra service.

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And I don't mean take advantage as in like take advantage

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of you,

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but they want to have that service offered to them because

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they are very busy and they have more money than time

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because let's face it.

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Everything in this world is going to cost you money or

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time. And sometimes it costs you both,

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but it always costs you one of those two things.

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And generally,

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if you have more time than money,

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you're going to figure out the DIY.

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You know,

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maybe if it's something you love,

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you love home improvement.

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You love painting or,

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you know,

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putting a new fixtures.

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Even if you have the money you're going to choose to

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do that because you find some sort of value in it.

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But generally,

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if you have more time than money,

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you're going to look for a DIY approach.

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If you have more money than time,

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meaning time is your limiting reagent.

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You work,

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you know,

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60 hours a week.

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You have kids.

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You want to go to their sporting events.

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You have dogs to take care of you're traveling.

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You're just a busy person.

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Then sometimes it is worth it to spend more money,

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to save yourself time.

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That is when I would hire an electrician or a handyman

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to come put in that light or a painter to come

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paint my house.

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I'm certainly capable of painting my house,

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but I would rather spend my time doing something that makes

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more money or is more fulfilling than painting my house.

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So those are the kinds of clients you guys are looking

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for. Those are the clients we want to attract to our

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business and they are out there.

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They're out there in every single market.

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I don't care how small your market is.

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If you need proof that they are in every market.

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Listen to my podcast with Tracy Munson,

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whose town does not even have a stoplight.

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And she is now running a full time pet photography business

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in that town.

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We can do this anywhere because that level of the market

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is never crowded and it is always available.

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And we just need to find those people and share that

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value. So,

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Nicole, how do we find them?

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Well, that comes down to making connection.

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Every time,

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every time I talk to a pet photographer that is crushing

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it, do you know what they have in common?

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They have in common that they are out in their market,

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that they know people that they network with people,

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wait, Nicola just moved.

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I don't know anyone in my market.

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That's fine.

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That doesn't mean they always knew all the people that means

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they get out from behind their computer.

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They go out into the world and they actually talk to

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other humans.

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And that you guys is the secret of finding the people

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that value what we do.

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I promise that there it's a long game.

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It's a long game,

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but it is a game that we can win.

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It just requires consistency.

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It requires showing up.

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It requires sharing this value and it requires getting out from

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behind our computer.

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For instance,

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I just received a note from a client of mine in

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Pittsburgh. I had photographed their dog five or six years ago

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and they had just sent me an email.

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The dog had unfortunately passed away about a year ago.

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It said that,

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you know,

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00:10:53,490 --> 00:10:54,390
for about a year,

262
00:10:54,390 --> 00:10:56,430
they would walk up the steps and just have to turn

263
00:10:56,430 --> 00:10:58,440
away. They couldn't really look at the photos that we had

264
00:10:58,440 --> 00:10:59,220
hung on the wall,

265
00:10:59,670 --> 00:11:01,710
but now recently they can again,

266
00:11:01,740 --> 00:11:03,870
and they wanted to send me a note to let me

267
00:11:03,870 --> 00:11:08,610
know how much those images meant to them,

268
00:11:08,910 --> 00:11:11,820
that they are just so incredibly valuable.

269
00:11:12,360 --> 00:11:15,810
Now with this time has passed and they will continue to

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00:11:15,810 --> 00:11:18,060
become more and more valuable with each and every year.

271
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Here's the thing,

272
00:11:20,550 --> 00:11:22,080
guess how this client found me.

273
00:11:23,100 --> 00:11:25,170
Remember? I said we did our session five or six years

274
00:11:25,170 --> 00:11:26,700
ago. Well,

275
00:11:27,210 --> 00:11:30,480
I had found that client five years before that at an

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00:11:30,480 --> 00:11:33,690
event at a community event where I had a table and

277
00:11:33,690 --> 00:11:35,160
I got their email address.

278
00:11:35,370 --> 00:11:38,490
It took five years to make that session and took another

279
00:11:38,490 --> 00:11:39,390
five years.

280
00:11:39,750 --> 00:11:42,300
You, not that they didn't realize how valuable it was for,

281
00:11:42,300 --> 00:11:44,880
for them to reach a whole new level of appreciation of

282
00:11:44,880 --> 00:11:46,200
what we created together.

283
00:11:46,860 --> 00:11:47,760
So like I said,

284
00:11:48,030 --> 00:11:49,140
this is a long game,

285
00:11:49,350 --> 00:11:51,060
this marketing that we're doing,

286
00:11:51,090 --> 00:11:52,110
these emails,

287
00:11:52,110 --> 00:11:52,890
we are collecting,

288
00:11:52,890 --> 00:11:59,110
these that we are building are often things that take time

289
00:11:59,110 --> 00:11:59,890
to develop.

290
00:12:00,340 --> 00:12:02,440
So if you started your business like last week,

291
00:12:02,800 --> 00:12:03,760
last year,

292
00:12:04,000 --> 00:12:05,020
even two years,

293
00:12:05,020 --> 00:12:05,380
and you're like,

294
00:12:05,380 --> 00:12:07,480
man, and it's not where I want it to be yet.

295
00:12:07,510 --> 00:12:08,950
I'm not at six figures.

296
00:12:09,580 --> 00:12:11,290
It's impossible to get to six figures in a year.

297
00:12:11,290 --> 00:12:12,100
Yes, it's possible,

298
00:12:12,100 --> 00:12:13,000
highly unlikely.

299
00:12:13,000 --> 00:12:13,750
It takes time.

300
00:12:14,830 --> 00:12:16,870
I just want you to give yourself some grace.

301
00:12:17,410 --> 00:12:19,510
And I want you to start to look at your business

302
00:12:19,570 --> 00:12:21,130
and a way of how,

303
00:12:21,640 --> 00:12:22,780
or what can I do?

304
00:12:23,500 --> 00:12:29,740
What actions can I take that will lead me to this

305
00:12:29,740 --> 00:12:30,640
next level,

306
00:12:30,910 --> 00:12:32,350
because it's not going to be overnight.

307
00:12:32,350 --> 00:12:34,000
It's a journey that takes some time,

308
00:12:34,300 --> 00:12:38,110
but it is a compound effect of how much we get

309
00:12:38,110 --> 00:12:38,650
out there,

310
00:12:38,680 --> 00:12:40,150
share what we do,

311
00:12:40,270 --> 00:12:41,560
share why we do it,

312
00:12:42,160 --> 00:12:46,570
share our value that it just compounds and compounds.

313
00:12:46,600 --> 00:12:47,770
And before you know it,

314
00:12:48,010 --> 00:12:51,040
you have a full stream of clients.

315
00:12:51,970 --> 00:12:54,550
I feel like people are always looking for this one magic

316
00:12:54,550 --> 00:12:57,940
marketing solution and it just doesn't exist.

317
00:12:58,330 --> 00:13:01,960
There are different things we can do from charitable marketing or

318
00:13:01,960 --> 00:13:03,520
calendar contest,

319
00:13:03,910 --> 00:13:08,590
or all sorts of different ways to get people in front

320
00:13:08,590 --> 00:13:09,370
of our camera.

321
00:13:09,760 --> 00:13:10,150
And yes,

322
00:13:10,150 --> 00:13:12,040
those are great ways to start our business,

323
00:13:12,040 --> 00:13:13,570
to get leads into our business.

324
00:13:14,500 --> 00:13:20,020
But if you don't actually put any attention towards those relationships,

325
00:13:20,020 --> 00:13:22,360
with those people and nurture those relationships,

326
00:13:22,420 --> 00:13:23,980
all those leads aren't going to go far.

327
00:13:24,550 --> 00:13:26,710
So that is my plea to you,

328
00:13:27,190 --> 00:13:29,980
which was not really the plan of this podcast.

329
00:13:30,190 --> 00:13:31,480
When I started this podcast,

330
00:13:31,480 --> 00:13:35,320
it was mostly just about this,

331
00:13:35,350 --> 00:13:40,120
this other company and the fear that so many photographers tend

332
00:13:40,120 --> 00:13:44,020
to get into when they see an offering like this,

333
00:13:44,020 --> 00:13:47,950
that is so inexpensive feeling like it is going to take

334
00:13:48,010 --> 00:13:51,190
all of their potential clients and all of their potential clients

335
00:13:51,190 --> 00:13:54,070
are going to make their decision solely on price,

336
00:13:54,610 --> 00:13:55,540
which they don't.

337
00:13:56,380 --> 00:13:58,870
I would like you to think back to a time when

338
00:13:58,870 --> 00:14:02,020
maybe you made a decision solely on price,

339
00:14:02,200 --> 00:14:05,710
and then maybe another time when you don't make a decision

340
00:14:05,830 --> 00:14:06,940
solely on price.

341
00:14:07,930 --> 00:14:11,440
I'll share an example of some of mine for something that

342
00:14:11,440 --> 00:14:15,820
I'm making a decision solely on price is often groceries.

343
00:14:16,390 --> 00:14:20,230
Now, even this actually had a really hard time finding things

344
00:14:20,230 --> 00:14:22,030
that I make the decision solely on price,

345
00:14:22,030 --> 00:14:27,070
because there's always value in my pricing decision.

346
00:14:27,640 --> 00:14:29,740
And one of them is groceries though,

347
00:14:29,890 --> 00:14:32,320
but that still doesn't mean I'm getting the cheapest milk.

348
00:14:32,740 --> 00:14:36,370
We get the organic pasture-raised milk because my family and I

349
00:14:36,370 --> 00:14:40,270
have a commitment to trying to make sure that the animals

350
00:14:40,300 --> 00:14:43,720
that come from the food animal industry in which we partake

351
00:14:43,720 --> 00:14:46,810
have a better quality of life than factory farming.

352
00:14:46,840 --> 00:14:49,810
That's a value that we choose to put some money behind

353
00:14:50,110 --> 00:14:51,860
when we purchase things.

354
00:14:51,920 --> 00:14:54,800
But there's other pieces that,

355
00:14:54,830 --> 00:14:55,130
you know,

356
00:14:55,130 --> 00:14:57,260
maybe I do like to spend save some money on.

357
00:14:57,470 --> 00:14:58,160
For instance,

358
00:14:58,400 --> 00:15:01,100
I usually stock up on all the packaged goods,

359
00:15:01,100 --> 00:15:04,340
like the cereals and the snacks and things like that when

360
00:15:04,340 --> 00:15:05,180
I'm at target,

361
00:15:05,420 --> 00:15:09,890
or we can do a grocery delivery from Walmart or something

362
00:15:09,890 --> 00:15:10,250
like that,

363
00:15:10,250 --> 00:15:15,740
because the price of the package material at Walmart is much

364
00:15:15,830 --> 00:15:19,850
less expensive than the package material at,

365
00:15:19,850 --> 00:15:22,310
or the package price of like cereal and things at our

366
00:15:22,310 --> 00:15:23,420
local grocery store.

367
00:15:23,720 --> 00:15:25,670
Now there's still a value.

368
00:15:25,700 --> 00:15:28,610
Remember that money time thing I was talking about,

369
00:15:28,970 --> 00:15:32,270
I'm not going to go out of my way to go

370
00:15:32,270 --> 00:15:35,450
into Walmart or target to go get a box of cereal.

371
00:15:35,450 --> 00:15:37,370
When I just need one box of cereal,

372
00:15:37,370 --> 00:15:40,250
thereby spending an extra half an hour of my time,

373
00:15:40,430 --> 00:15:44,090
where I could just spend an extra 50 cents 75 cents

374
00:15:44,090 --> 00:15:45,440
and buy it when I'm at the store,

375
00:15:45,440 --> 00:15:47,750
getting the things that I needed to get at the grocery

376
00:15:47,780 --> 00:15:48,500
store. Anyway.

377
00:15:48,740 --> 00:15:49,130
So again,

378
00:15:49,130 --> 00:15:52,310
this is that money value,

379
00:15:52,310 --> 00:15:53,030
time, money,

380
00:15:53,030 --> 00:15:53,990
time value proposition,

381
00:15:53,990 --> 00:15:57,020
that we're always weighing things against.

382
00:15:57,170 --> 00:15:58,790
But generally if I have a lot of things that I

383
00:15:58,790 --> 00:16:00,860
need to order a lot of packaged things,

384
00:16:00,860 --> 00:16:03,350
and I'm going to these places where they're less least expensive,

385
00:16:03,380 --> 00:16:06,110
I'm going to stock up on them there because I am

386
00:16:06,110 --> 00:16:12,290
making that purchasing decision solely on price now for value.

387
00:16:12,740 --> 00:16:15,770
Gosh, there's a ton of things that I will spend more

388
00:16:15,770 --> 00:16:17,720
on because I value it.

389
00:16:17,720 --> 00:16:21,800
It is no secret that I value food,

390
00:16:22,190 --> 00:16:24,110
travel, things like that.

391
00:16:24,500 --> 00:16:28,520
But you guys know that I do not value purses and

392
00:16:28,520 --> 00:16:31,070
shoes, but yet I do.

393
00:16:31,100 --> 00:16:32,180
Let me explain.

394
00:16:32,750 --> 00:16:35,660
I don't value purchasing designer shoes,

395
00:16:35,660 --> 00:16:38,240
just because of the name or something like that.

396
00:16:38,660 --> 00:16:42,740
But I do value purchasing nice shoes that are comfortable because

397
00:16:42,740 --> 00:16:43,280
guess what?

398
00:16:43,460 --> 00:16:48,800
I value comfort a lot as I'm recording this podcast in

399
00:16:49,070 --> 00:16:51,380
PJ's, but anyway,

400
00:16:51,620 --> 00:16:55,370
I will spend more money on shoes.

401
00:16:55,370 --> 00:16:57,140
I'm not looking for the cheapest shoe.

402
00:16:57,290 --> 00:16:58,850
I'm looking for the most comfortable shoe.

403
00:16:58,850 --> 00:17:01,220
And if it costs a little bit more than so be

404
00:17:01,220 --> 00:17:02,510
it, I'm going to spend a little bit more.

405
00:17:02,840 --> 00:17:05,540
When we were looking for centers for our recent trip to

406
00:17:05,540 --> 00:17:06,320
the Galapagos,

407
00:17:06,530 --> 00:17:08,270
we're going to be out in the sun quite a bit.

408
00:17:08,360 --> 00:17:10,160
And we're on the equator on the water.

409
00:17:10,340 --> 00:17:11,240
I don't want to get burned.

410
00:17:11,270 --> 00:17:12,710
I want to protect my skin.

411
00:17:13,130 --> 00:17:15,530
And so I'm going to be wearing these different centers and

412
00:17:15,530 --> 00:17:17,120
these different sun pants,

413
00:17:17,360 --> 00:17:18,440
and it was going to be warm,

414
00:17:18,440 --> 00:17:19,040
like I said,

415
00:17:19,040 --> 00:17:20,750
so I wanted something to light.

416
00:17:21,020 --> 00:17:23,720
We ended up buying some clothes from a company called free

417
00:17:23,720 --> 00:17:27,860
fly. They mainly create fishing like clothes for fishing,

418
00:17:27,860 --> 00:17:29,480
or just outdoor water activities.

419
00:17:30,410 --> 00:17:34,940
So incredibly comfortable and so incredibly light.

420
00:17:35,270 --> 00:17:37,130
And it's not inexpensive.

421
00:17:37,130 --> 00:17:38,750
Like the pants are like 80 bucks.

422
00:17:38,780 --> 00:17:40,910
The shirts are about 70 or $80.

423
00:17:41,240 --> 00:17:43,760
Plus it's kind of expensive for clothes.

424
00:17:43,760 --> 00:17:47,420
When I usually purchase my clothes at Costco for like $15.

425
00:17:48,230 --> 00:17:53,370
So sometimes I will spend more money because of the value

426
00:17:53,400 --> 00:17:54,960
these things bring to me.

427
00:17:55,110 --> 00:17:57,540
So this is our job guys.

428
00:17:57,540 --> 00:18:01,170
This is our job with our business is to showcase this

429
00:18:01,170 --> 00:18:06,510
value to our potential clients and how this value can benefit

430
00:18:06,660 --> 00:18:08,790
them. And for any of you,

431
00:18:08,790 --> 00:18:10,680
that might still be a little bit nervous about like,

432
00:18:10,680 --> 00:18:15,060
man, I still feel like these inexpensive companies are going to

433
00:18:15,060 --> 00:18:15,510
take away.

434
00:18:15,510 --> 00:18:16,320
My business.

435
00:18:17,100 --> 00:18:21,630
I asked you is McDonald's taking away business from Ruth's Chris

436
00:18:22,350 --> 00:18:23,460
or from Capitol grill.

437
00:18:24,540 --> 00:18:27,330
No, not at all.

438
00:18:27,660 --> 00:18:28,320
Which by the way,

439
00:18:28,320 --> 00:18:30,120
a public service announcement for anyone in this,

440
00:18:30,120 --> 00:18:31,020
in the Charlotte area,

441
00:18:31,020 --> 00:18:34,290
the best steak you'll ever have in your entire life is

442
00:18:34,290 --> 00:18:36,870
it Duckworth's seller in uptown.

443
00:18:37,530 --> 00:18:38,160
Go check it out.

444
00:18:40,470 --> 00:18:41,370
Sorry. I just had to share.

445
00:18:41,370 --> 00:18:42,870
It was really truly amazing.

446
00:18:43,020 --> 00:18:44,880
Ironically, this is actually pretty funny.

447
00:18:45,210 --> 00:18:49,050
Duckworth is a company that's like a bar food sports bar

448
00:18:49,050 --> 00:18:49,710
kind of thing.

449
00:18:49,710 --> 00:18:51,330
Like basic food.

450
00:18:51,390 --> 00:18:52,170
It's good.

451
00:18:52,590 --> 00:18:52,980
It's good.

452
00:18:52,980 --> 00:18:56,130
But it's just like basic normal like salads sandwiches,

453
00:18:56,130 --> 00:18:56,850
fried stuff,

454
00:18:57,330 --> 00:19:02,010
but they have this one restaurant it's actually in the cellar

455
00:19:02,010 --> 00:19:02,820
of another restaurant.

456
00:19:02,820 --> 00:19:04,920
They have the regular restaurant upstairs and this is down in

457
00:19:04,920 --> 00:19:07,800
the cellar underneath kind of like a speakeasy atmosphere,

458
00:19:08,400 --> 00:19:11,580
but these steaks are like dry aged aged.

459
00:19:11,580 --> 00:19:12,450
So I don't even know,

460
00:19:12,450 --> 00:19:13,830
I don't know what they do to them.

461
00:19:13,860 --> 00:19:17,490
Some sort of magic process that makes them the most delicious,

462
00:19:17,490 --> 00:19:19,590
amazing steaks you have ever tasted it.

463
00:19:19,590 --> 00:19:20,190
Guess what?

464
00:19:20,730 --> 00:19:25,080
They're significantly more expensive than ordering a steak from upstairs because

465
00:19:25,110 --> 00:19:26,880
they have a whole different value.

466
00:19:27,240 --> 00:19:32,940
And I choose to make a decision on my spending versus

467
00:19:33,720 --> 00:19:35,100
my value,

468
00:19:35,100 --> 00:19:37,740
like what I want to get out of the experience.

469
00:19:37,920 --> 00:19:38,700
And for me,

470
00:19:38,760 --> 00:19:43,140
spending more money for a better tasting steak in that situation

471
00:19:43,380 --> 00:19:44,850
is a hundred percent worth it.

472
00:19:45,030 --> 00:19:47,700
Now, if I was like just driving through and I needed

473
00:19:47,700 --> 00:19:49,110
to quit a quick bite to eat,

474
00:19:49,320 --> 00:19:52,290
yeah, I'm going to stop at Arby's or Chick-fil-A or some

475
00:19:52,290 --> 00:19:54,300
fast food and just grab something else.

476
00:19:54,660 --> 00:19:55,500
And you know,

477
00:19:55,500 --> 00:19:58,530
there is a time and place for both experiences.

478
00:19:58,710 --> 00:20:01,260
So all this to say,

479
00:20:01,830 --> 00:20:03,870
wrap this up in a nice little bow,

480
00:20:04,320 --> 00:20:07,170
there is always room in the market for both ends of

481
00:20:07,170 --> 00:20:07,890
the spectrum.

482
00:20:08,340 --> 00:20:13,560
If you want to be a higher end high service boutique

483
00:20:13,560 --> 00:20:15,570
business, there is room for you.

484
00:20:15,990 --> 00:20:19,140
You just need to make sure you are finding people,

485
00:20:19,200 --> 00:20:21,540
talking to people in articulating that value.

486
00:20:22,110 --> 00:20:25,290
If you want to run a higher volume,

487
00:20:25,320 --> 00:20:29,340
lower costs business there's room in the market for that too,

488
00:20:29,370 --> 00:20:30,540
you can definitely do that.

489
00:20:30,540 --> 00:20:32,280
That can be very profitable.

490
00:20:32,610 --> 00:20:33,900
You just must,

491
00:20:33,990 --> 00:20:38,970
must, must truly understand your numbers and truly understand how much

492
00:20:38,970 --> 00:20:43,350
time is involved in your business so that you really have

493
00:20:43,350 --> 00:20:45,450
a handle of how much you're making per hour to make

494
00:20:45,450 --> 00:20:48,640
sure that it really truly is profitable and not just looking

495
00:20:48,640 --> 00:20:50,080
profitable on paper.

496
00:20:50,470 --> 00:20:53,230
So that is for you guys.

497
00:20:53,380 --> 00:20:55,240
And actually for everyone,

498
00:20:55,900 --> 00:20:56,710
we should always,

499
00:20:56,710 --> 00:21:00,790
always, always be trying to improve our craft so that we

500
00:21:00,790 --> 00:21:06,250
are offering the best possible version of these images for our

501
00:21:06,250 --> 00:21:10,030
clients. We're able to create images that they love,

502
00:21:10,330 --> 00:21:11,710
that, you know,

503
00:21:11,710 --> 00:21:15,970
marks this point in time in a beautiful artistic way so

504
00:21:15,970 --> 00:21:19,840
that we can again be building the value that we offer.

505
00:21:20,830 --> 00:21:21,190
So, anyway,

506
00:21:21,190 --> 00:21:22,750
I hope you guys found this helpful,

507
00:21:23,260 --> 00:21:24,010
please, please,

508
00:21:24,010 --> 00:21:25,360
please reach out to me.

509
00:21:25,600 --> 00:21:28,000
Let me know if you found this helpful,

510
00:21:28,000 --> 00:21:30,520
you can find me on Instagram at hair of the dog

511
00:21:30,550 --> 00:21:32,740
academy. Go ahead and DM me there.

512
00:21:33,820 --> 00:21:36,730
I, I looked through all those DMS and you know,

513
00:21:36,940 --> 00:21:41,890
definitely let me know what you think was the most impactful.

514
00:21:42,040 --> 00:21:46,630
You can also join us in our new free hair of

515
00:21:46,630 --> 00:21:48,070
the dog community.

516
00:21:48,310 --> 00:21:51,130
This is our big community that we have taken off of

517
00:21:51,130 --> 00:21:56,230
Facebook into its own off Facebook container.

518
00:21:56,530 --> 00:21:59,440
That is just so much easier to manage,

519
00:21:59,440 --> 00:22:00,610
to find the information,

520
00:22:00,610 --> 00:22:03,280
to find the free resources to connect with each other.

521
00:22:03,550 --> 00:22:05,620
So definitely come over and join us over there.

522
00:22:05,650 --> 00:22:09,850
We do occasionally offer some free trainings inside of that community

523
00:22:09,850 --> 00:22:10,390
as well.

524
00:22:10,600 --> 00:22:15,490
You can get there by www.hairofthedogacademy.com/community.

525
00:22:16,840 --> 00:22:17,470
That's it.

526
00:22:17,500 --> 00:22:19,030
I hope you guys have a great week and I'll see

527
00:22:19,030 --> 00:22:19,570
you next time.

528
00:22:20,440 --> 00:22:22,630
If you enjoy this podcast episode,

529
00:22:22,630 --> 00:22:26,020
go ahead and take a screenshot of this episode on your

530
00:22:26,020 --> 00:22:29,290
phone and post it up there on your Instagram stories and

531
00:22:29,290 --> 00:22:33,160
be sure to tag us at hair of the dog academy.

532
00:22:33,460 --> 00:22:37,030
And we would just love to see how you're listening and

533
00:22:37,030 --> 00:22:38,140
a full disclosure.

534
00:22:38,290 --> 00:22:41,710
Sometimes we just like to give away a little pet photographer

535
00:22:41,710 --> 00:22:45,550
swag in the form of hair of the dog t-shirts and

536
00:22:45,550 --> 00:22:48,400
sweatshirts. So what are you waiting for?

537
00:22:48,700 --> 00:22:51,820
Go ahead and share that screenshot of this episode.

538
00:22:52,090 --> 00:22:54,220
And don't forget to tag us at hair of the dog

539
00:22:54,220 --> 00:22:56,320
academy. And while you're there,

540
00:22:56,860 --> 00:22:59,110
maybe you want to jump on over to our account and

541
00:22:59,110 --> 00:23:02,320
see what we're up to on the gram would love to

542
00:23:02,320 --> 00:23:03,130
connect with you.

543
00:23:03,790 --> 00:23:06,040
Thanks for listening to the hair of the dog podcast.

544
00:23:06,250 --> 00:23:08,710
This was episode number 1 24.

545
00:23:08,710 --> 00:23:10,660
If you want to check out the show notes for access

546
00:23:10,660 --> 00:23:12,970
to any of the resources that we've mentioned,

547
00:23:12,970 --> 00:23:18,160
simply go to www.hairofthedogacademy.com/

548
00:23:20,080 --> 00:23:20,560
1, 2,

549
00:23:20,560 --> 00:23:24,310
4. Thanks for listening to this episode of hair of the

550
00:23:24,310 --> 00:23:24,850
dog podcast.

551
00:23:24,850 --> 00:23:26,050
If you enjoyed this show,

552
00:23:26,050 --> 00:23:27,280
please take a minute to leave a review.

553
00:23:27,490 --> 00:23:28,360
And while you're there,

554
00:23:28,480 --> 00:23:29,860
don't forget to subscribe.

555
00:23:29,920 --> 00:23:32,170
So you don't miss our upcoming episodes.

556
00:23:32,680 --> 00:23:33,400
One last thing,

557
00:23:33,790 --> 00:23:36,460
if you are ready to dive into more resources,

558
00:23:36,730 --> 00:23:42,100
head over to our website@wwwdothairofthedogacademy.com.

559
00:23:42,460 --> 00:23:45,670
Thanks for being a part of this pet photography community.