126 - As a money management and mindset coach, Erinn Bridgman works with female entrepreneurs to not only design profitable businesses, but to actually grow their personal wealth. And this week on the show, Erinn joins me to talk about what photographers (of any and all genders!) should be doing to get their financial pups in a row.
What To Listen For:
Erinn's kicking off a Wealthy Woman Accelerator shortly, so if that sounds like your jam, head to her website and get on her waitlist. And if you're reading this right as our latest podcast episode goes live, you're just in time to catch my free 7 Pricing Mistakes Photographers Make training, on January 26th! Register under the Upcoming Events tab in our new Hair of the Dog online community (open to all members of our free HOD community).
Resources From This Episode:
JOIN THE PARTY:
126 - As a money management and mindset coach, Erinn Bridgman works with female entrepreneurs to not only design profitable businesses, but to actually grow their personal wealth. And this week on the show, Erinn joins me to talk about what photographers (of any and all genders!) should be doing to get their financial pups in a row.
What To Listen For:
Erinn's kicking off a Wealthy Woman Accelerator shortly, so if that sounds like your jam, head to her website and get on her waitlist. And if you're reading this right as our latest podcast episode goes live, you're just in time to catch my free 7 Pricing Mistakes Photographers Make training, on January 26th! Register under the Upcoming Events tab in our new Hair of the Dog online community (open to all members of our free HOD community).
Resources From This Episode:
JOIN THE PARTY:
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Hey, everybody.
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Welcome back to the hair of the dog podcast.
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I'm your host,
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Nicole vaguely.
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And today we are chatting with Erinn Bridgman about all things.
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Money, money management,
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money mindset.
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I mean,
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if you want to make more money,
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have more money in your life.
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Well, you need to stay tuned.
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Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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All right,
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everybody. Welcome back before I bring on Erinn,
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I just want to go over a little bit about her
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background. As a money management and mindsetcoach,
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Erinn Bridgman empowers female entrepreneurs to design a business That's not
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just profitable,
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but actually grows their personal wealth.
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Born with an entrepreneurial spirit.
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Erin cut her chops by scaling her photography business to over
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six figures in under two years,
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affording her the capital to begin funding the real estate empire
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her and her husband now run.
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Ever passionate about supporting women as they uncover their own potential
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and earning power,Erinn
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supports female business owners to not just scale their business,
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but to use it as a means for building personal wealth.
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When she's not working with clients or finding her next investment
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property, Erinn can likely be found vacationing around the world and
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spending quality time with friends,
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her husband,
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and daughter,
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Ava. You guys are going to love it.
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This conversation that I have with Erinn.
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And so I don't want to hold it back any longer
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here. Hey,
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everybody. Welcome back to the hair of the dog podcast.
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I'm Nicole Begley.
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And today I have a super special guest to share with
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you guys.
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Her name is Erinn Bridgman and she is a photographer.
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Now turned money,
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wealth coach,
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all the things,
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Erinn, what you call yourself A,
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I call myself a money mastery coach.
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I love it.
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I think Erinn and I,
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I was reading her bio before we started chatting and I'm
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like, oh my gosh,
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we are sisters from another Mister.
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She actually started as a photographer.
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You love to travel.
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You like some real estate investing.
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So I'm like,
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oh man,
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we could talk like all day,
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but you know,
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that's what we're doing this podcast for.
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And we'll try to keep it to our normal time guys.
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You know,
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even though I feel like I could probably talk to Erin
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for the next three hours,
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I won't subject you to that.
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Erinn, welcome.
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Tell us,
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I guess,
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just a little bit in your words about your journey and
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how you got well,
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let's just start how you got started in photography.
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Yeah. Thanks so much for having me on the show and
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I'm super excited to chat Nicole.
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Yeah. So I started in photography back in 2012.
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Ooh, that's a long time ago.
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I started in 2010.
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So I'm like holy cow And my husband and I had
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just gotten married and we needed to figure out how we
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were going to,
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you know,
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make some money.
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I was in grad school.
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I had a very low pain sort of grad assistantship.
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And so we bought a camera with our graduation money and
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quickly went from playing with it,
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to it,
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becoming a business.
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And we settled near close to Indianapolis and kind of created
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our wedding photography brand that we then brought in video two
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and scaled it to a six-figure brand.
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And we became grandparents in the wedding industry.
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I mean,
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we were doing that for eight years,
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have now kind of put the cameras down and doing a
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bit of other things in entrepreneurship that I always love it.
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And I love when I still get to pick it up
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once in a while it was a beautiful start to our
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entrepreneurship journey.
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I love it.
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I love it.
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Yeah. Weddings are definitely Heather Latin,
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who I do a lot of calls with the night list
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and some of our podcasts,
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some of the money lens photographer for many,
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many years.
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And it takes a special person to be a wedding photographer.
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I think most of my audience for all,
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like, there's a small percentage.
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It's like,
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oh man,
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that sounds fun.
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Like, pardon me?
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I'm like,
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that sounds fun.
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But I'm like,
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oh gosh,
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no, I was obsessed with I'm obsessed with the weddings and
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love. And I would cry at most of my client's weddings
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and it was like,
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you know,
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Brett and I did it together cause he did video.
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I did photo.
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So it was a fun day together and I'll always cherish
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those memories.
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I love it.
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I love it.
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Did you just say your husband's name is Brent Brent with
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an ex Brett with two.
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T's see.
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We are like Really funny.
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Anyway, we have not worked together because we know our limits,
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but so yeah.
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So awesome.
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See, you're doing wedding photography for like eight years.
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And then what kind of got you interested in,
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in this kind of like money rabbit hole.
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I like to call it because you start to uncover some
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layers and you're like,
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oh my gosh,
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there's a lot to this.
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And this is really,
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really fun.
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Yes. So yeah,
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it's been a journey.
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You know,
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we started in photography,
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I was working in higher education.
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I was developing teams and I was a resident director.
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So I supervised teams of women and was super invested in
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seeing them develop and grow and empower them.
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And I knew my time in that field was coming to
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an end and we had a really successful photography business people
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naturally, you know,
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they're asking questions and wanting to know like how did you
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grow this brand?
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And so I kind of envisioned,
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how can I bring all these different parts of me together,
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the desire to empower women,
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my creative business kind of angle.
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And I was also certified and certified with the StrengthsFinder assessment.
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So I was doing some consulting and coaching.
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And so through an evolution of things,
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I started something back then called bridging her story and was
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doing some business coaching through that.
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And throughout the years,
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as I've really honed in on business coaching,
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I've seen lots of patterns.
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I, I attract creative entrepreneurs just like your audience.
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And so I saw that one of the biggest blocks,
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one of the biggest things that I felt I saw that
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I could help solve is the money stuff.
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And so just throughout time have created kind of a matrix
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of a system that helps creative entrepreneurs,
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both with their thinking and with their money management.
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And so I think it was just like really just getting
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to know my clientele throughout the years of business coaching and
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seeing these patterns.
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And I'm like whipping out these spreadsheets and on the calls
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and like organically to seeing how important that was and just,
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yeah. Kind of evolved into what I do now.
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Awesome. Yeah.
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Cause that whole money management piece is something that is tragically
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missing in any sort of education.
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Like you either get it from your parents or your dogs
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and you have to figure it out on your own.
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And I think a lot of people make a lot of
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missteps just cause they don't even know the basic stuff.
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What are some of the biggest mistakes that you see photographers
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specifically making either in the business or their money minds?
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I mean,
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we can maybe let's do like a mindset and we can
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talk like an actual management,
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like actual,
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Okay, cool.
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So as far as money management,
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particularly with photographers creatives,
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I see like on a couple things,
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one is,
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you know,
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with a lot of photographers and maybe different with pet photography,
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but there's a seasonality to our business.
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And so we,
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you know,
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bring in a majority of our income maybe in six or
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seven months and then the rest of the time is a
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little bit slower.
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And so our cashflow is,
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you know,
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very Boston tile we'll say.
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And so sometimes I think we see ourselves focusing on the
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wrong areas of like,
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how do I,
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how do I create more money in this off season versus
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how do I just like manage it really well,
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priced myself while do all the work that's important to be
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able to pay yourself a consistent salary.
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Doesn't matter if it's busy season,
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our slow season.
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So that's when I really see and the paying the consistent
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salary I worked with,
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I work with lots of very successful entrepreneurs.
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And just to say like a lot of people are not
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paying themselves consistently.
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They're kind of like,
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okay, you know,
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if I have to,
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when I have to I'll draw off my business.
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And I think that's a huge misstep for us,
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both in what are we telling our subconscious then about our
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value. And also you're going to become bitter.
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It's not going to last long if you're not paying yourself
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consistently. So Yeah,
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no, I think that is huge.
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And even if you start off like paying yourself consistently,
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like if it's a thought of paying yourself consistently,
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like scares the hell out of you,
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it's like,
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all right,
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well, can you pay yourself,
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you know,
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$20 a week?
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Like just something to start the habit,
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because I think so many times with money management and investing
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and all of those things,
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it's so much more of a habit that you need to
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just kind of practice and a muscle that needs to get
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in that habitual habit of being like,
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oh yeah,
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it's okay.
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It's safe,
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pulling some money out,
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paying myself is not going to make everything come crashing down.
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00:09:50,610 --> 00:09:51,240
And like you said,
263
00:09:51,240 --> 00:09:54,030
being cognizant of that cashflow of,
264
00:09:54,870 --> 00:09:55,350
oh my gosh.
265
00:09:55,380 --> 00:09:56,850
Okay. So it's fall.
266
00:09:56,850 --> 00:09:59,820
I'm going to like work my tail off now,
267
00:09:59,850 --> 00:10:03,540
knowing that I'm going to have this much money in the
268
00:10:03,540 --> 00:10:05,520
bank, which will carry me through the spring.
269
00:10:06,300 --> 00:10:07,110
So that,
270
00:10:07,110 --> 00:10:08,460
cause I think a lot of people,
271
00:10:08,460 --> 00:10:09,450
if they don't plan for that,
272
00:10:09,450 --> 00:10:11,130
then they get to the spring and it gets,
273
00:10:11,130 --> 00:10:11,340
you know,
274
00:10:11,340 --> 00:10:15,330
first quarter is really slow and they start to panic.
275
00:10:15,660 --> 00:10:18,180
And instead of being able to like actually enjoy this low
276
00:10:18,180 --> 00:10:20,750
season and like do some self care,
277
00:10:20,790 --> 00:10:22,500
maybe go on a vacation,
278
00:10:24,360 --> 00:10:25,890
they're just panicked on,
279
00:10:26,280 --> 00:10:26,670
oh my God,
280
00:10:26,670 --> 00:10:26,940
I need,
281
00:10:27,120 --> 00:10:27,810
I need more money.
282
00:10:27,810 --> 00:10:29,070
I need to get people in.
283
00:10:29,370 --> 00:10:32,400
And then they're doing this reactive marketing in that first quarter
284
00:10:32,400 --> 00:10:34,380
to get people in front of their camera right then and
285
00:10:34,380 --> 00:10:36,900
there instead of like actually taking the time to be like,
286
00:10:37,260 --> 00:10:37,500
all right,
287
00:10:37,500 --> 00:10:40,560
let's figure out my marketing plan for this whole year so
288
00:10:40,560 --> 00:10:44,730
that they can keep things rolling all the time.
289
00:10:45,660 --> 00:10:46,440
It's a hard,
290
00:10:46,440 --> 00:10:48,960
it's a hard like trap to get out of,
291
00:10:48,960 --> 00:10:49,380
I think.
292
00:10:49,950 --> 00:10:52,140
Yeah. And you could do it two ways.
293
00:10:52,140 --> 00:10:54,840
You do it in kind of what you were talking about
294
00:10:54,840 --> 00:10:55,500
in the habit,
295
00:10:55,500 --> 00:10:57,990
formation, like growing the musculature.
296
00:10:57,990 --> 00:10:59,520
And that's also about your thinking,
297
00:10:59,520 --> 00:11:00,540
what are you thinking?
298
00:11:00,540 --> 00:11:00,780
You know,
299
00:11:00,810 --> 00:11:03,570
developing your mindset and then you do it through a very
300
00:11:03,570 --> 00:11:06,000
like practical management piece of like,
301
00:11:06,450 --> 00:11:07,620
what are you bringing in?
302
00:11:07,620 --> 00:11:07,950
What are you,
303
00:11:07,950 --> 00:11:08,220
you know,
304
00:11:08,220 --> 00:11:11,730
what is your like really understanding your numbers and seeing it
305
00:11:11,730 --> 00:11:16,530
in a bigger perspective and doing the work to be able
306
00:11:16,530 --> 00:11:16,920
to say,
307
00:11:17,010 --> 00:11:18,210
I can be myself,
308
00:11:18,210 --> 00:11:22,080
I see that I can pay myself and being competent with
309
00:11:22,080 --> 00:11:22,680
your numbers.
310
00:11:22,680 --> 00:11:24,000
So those two things together,
311
00:11:24,000 --> 00:11:25,830
really. Yeah.
312
00:11:25,830 --> 00:11:27,390
I think that is so,
313
00:11:27,390 --> 00:11:28,200
so important.
314
00:11:28,200 --> 00:11:29,340
And you know,
315
00:11:29,340 --> 00:11:30,690
I teach everyone.
316
00:11:30,720 --> 00:11:33,540
I go by PPA is numbers,
317
00:11:33,570 --> 00:11:34,080
which is,
318
00:11:34,170 --> 00:11:34,440
you know,
319
00:11:34,440 --> 00:11:37,290
professional photographers of America for those of you guys outside the
320
00:11:37,290 --> 00:11:41,310
U S but they recommend a 25% cost of goods sold
321
00:11:41,370 --> 00:11:43,440
max for portrait photographers.
322
00:11:43,740 --> 00:11:45,150
So gosh,
323
00:11:45,150 --> 00:11:46,740
you guys I've said it before.
324
00:11:46,740 --> 00:11:47,490
I'll say it again.
325
00:11:47,580 --> 00:11:50,730
You have to have to have to know your numbers because
326
00:11:51,900 --> 00:11:54,880
so many times we that,
327
00:11:55,480 --> 00:11:58,630
oh, I'm just selling some digital files and there's no cost
328
00:11:58,630 --> 00:11:59,290
a good soul.
329
00:11:59,290 --> 00:11:59,650
So look,
330
00:11:59,650 --> 00:12:00,760
it's all profit.
331
00:12:00,790 --> 00:12:02,830
But then you look at like how many number or how
332
00:12:02,830 --> 00:12:06,280
many hours you've spent and then you realize you're making,
333
00:12:06,280 --> 00:12:10,720
like you could make more managing a McDonald's or working in
334
00:12:10,720 --> 00:12:11,860
the McDonald's feel like,
335
00:12:11,890 --> 00:12:12,340
oh my God,
336
00:12:12,340 --> 00:12:13,090
what am I doing?
337
00:12:13,450 --> 00:12:16,060
So knowing all those numbers is so,
338
00:12:16,450 --> 00:12:17,230
so important.
339
00:12:17,500 --> 00:12:19,070
And then I think for the,
340
00:12:19,070 --> 00:12:22,030
the mental side of feeling a little bit more secure,
341
00:12:22,030 --> 00:12:22,750
I know for me,
342
00:12:22,750 --> 00:12:25,630
I kind of have a number that I want to keep
343
00:12:25,660 --> 00:12:27,340
in my checking account.
344
00:12:27,730 --> 00:12:28,570
That's kind of like,
345
00:12:28,720 --> 00:12:29,740
I don't want to go below that.
346
00:12:29,740 --> 00:12:32,080
And if it goes below that like makes me a little
347
00:12:32,080 --> 00:12:36,610
bit nervous when I was just me running my photography business
348
00:12:36,610 --> 00:12:37,840
and I didn't have a team to pay.
349
00:12:38,520 --> 00:12:40,600
Like for me that number was like $5,000.
350
00:12:40,660 --> 00:12:42,040
I just wanted $5,000
351
00:12:42,040 --> 00:12:45,340
in my business checking to just know that I had a
352
00:12:45,340 --> 00:12:46,330
little bit of wiggle room.
353
00:12:46,330 --> 00:12:48,550
And then I also build up like a $10,000
354
00:12:48,550 --> 00:12:49,300
savings account,
355
00:12:49,300 --> 00:12:50,380
business savings count.
356
00:12:50,380 --> 00:12:53,020
Should I need a new computer or a new camera?
357
00:12:53,350 --> 00:12:56,860
And that way I knew I could buy a new computer
358
00:12:56,950 --> 00:13:00,160
when my computer died and not have to stop paying myself
359
00:13:00,520 --> 00:13:03,670
because I had money set aside for that kind of thing.
360
00:13:04,540 --> 00:13:05,260
So important.
361
00:13:05,260 --> 00:13:08,740
Yep. I teach that you should open six to seven different
362
00:13:08,740 --> 00:13:09,580
bank accounts.
363
00:13:10,030 --> 00:13:12,010
Yeah. I mean,
364
00:13:12,010 --> 00:13:17,980
I've influenced by that and having your business checking and your
365
00:13:17,980 --> 00:13:21,640
business savings are two of those that are really important.
366
00:13:21,640 --> 00:13:23,470
So totally agree with you on that.
367
00:13:24,190 --> 00:13:24,910
I love that.
368
00:13:24,910 --> 00:13:25,660
I actually,
369
00:13:25,690 --> 00:13:28,420
I'm such a numbers nerd way back in the day when
370
00:13:28,420 --> 00:13:31,480
I was still working in the zoological world and like living,
371
00:13:31,510 --> 00:13:31,810
you know,
372
00:13:31,840 --> 00:13:33,010
like a normal paycheck life,
373
00:13:33,040 --> 00:13:33,760
W2 life,
374
00:13:35,110 --> 00:13:39,130
I I've always been playing like the travel hacking game with
375
00:13:39,130 --> 00:13:41,980
the credit cards and like putting all my spend on the
376
00:13:41,980 --> 00:13:43,930
credit cards to earn the points so I can get the
377
00:13:43,930 --> 00:13:44,590
free travel,
378
00:13:45,010 --> 00:13:48,160
but you can get in some big trouble if you don't
379
00:13:48,160 --> 00:13:50,470
make sure that you're able to pay that credit card off
380
00:13:50,470 --> 00:13:51,430
at the end of the month.
381
00:13:51,820 --> 00:13:53,410
So I used to use Quicken.
382
00:13:53,410 --> 00:13:55,060
I don't even know if Quicken stone exists,
383
00:13:56,860 --> 00:14:00,010
but I would use Quicken and keep track of my,
384
00:14:00,430 --> 00:14:01,060
like, you know,
385
00:14:01,120 --> 00:14:03,640
what money I had in my checking account what's coming in.
386
00:14:03,970 --> 00:14:06,280
And then I had like this basically,
387
00:14:06,280 --> 00:14:09,310
cause it was before the time of like being able to
388
00:14:09,310 --> 00:14:12,400
automatically pull in like your bank scenes kind of thing.
389
00:14:13,450 --> 00:14:13,630
I mean,
390
00:14:13,630 --> 00:14:14,920
this is like early two thousands.
391
00:14:15,250 --> 00:14:19,330
And then a line of like once a week I would
392
00:14:19,330 --> 00:14:20,830
log into my credit card and be like,
393
00:14:20,860 --> 00:14:23,200
okay, my balance is $1,500.
394
00:14:23,470 --> 00:14:26,050
So then I would change that balance in my Quicken to
395
00:14:26,050 --> 00:14:26,380
be like,
396
00:14:26,410 --> 00:14:27,820
okay, I have $3,000
397
00:14:27,820 --> 00:14:28,660
in my checking account,
398
00:14:28,660 --> 00:14:28,960
but I,
399
00:14:28,990 --> 00:14:30,460
my credit card balance is 1500.
400
00:14:30,460 --> 00:14:32,740
So I really only have a balance of 1500.
401
00:14:33,130 --> 00:14:34,720
So that way at the end of every month,
402
00:14:34,960 --> 00:14:35,320
I'm like,
403
00:14:35,380 --> 00:14:38,170
oh, whatever the money is already accounted for,
404
00:14:39,070 --> 00:14:41,530
which I know for me was super,
405
00:14:41,680 --> 00:14:42,700
super helpful,
406
00:14:44,020 --> 00:14:44,200
you know?
407
00:14:44,230 --> 00:14:44,680
Cause I was,
408
00:14:44,740 --> 00:14:46,600
I was working as a Zula toy animal trainer.
409
00:14:46,600 --> 00:14:47,620
I loved my job,
410
00:14:47,650 --> 00:14:53,420
but like I was like assistant director making not a lot
411
00:14:53,420 --> 00:14:55,880
of money like a year.
412
00:14:55,880 --> 00:15:00,890
So make sure that I had budgeted appropriately.
413
00:15:03,020 --> 00:15:04,010
Yeah. What are,
414
00:15:04,370 --> 00:15:05,300
what are some of the other,
415
00:15:05,300 --> 00:15:06,380
like the mindset,
416
00:15:06,380 --> 00:15:07,790
the biggest mindset,
417
00:15:08,150 --> 00:15:10,700
challenges that you see common in the photography?
418
00:15:11,930 --> 00:15:14,870
Yeah. And the photography industry in particular.
419
00:15:14,870 --> 00:15:19,190
I think there's a lot of fear around and what I
420
00:15:19,190 --> 00:15:20,930
think this is universal.
421
00:15:20,930 --> 00:15:24,020
I don't think this is just photographers that even inside the
422
00:15:24,020 --> 00:15:26,930
mastermind, this thing came up a lot about like,
423
00:15:26,990 --> 00:15:27,830
where are the ness?
424
00:15:28,160 --> 00:15:33,800
So as you dig into money and especially as creative entrepreneurs
425
00:15:33,800 --> 00:15:37,760
who are literally selling ourselves or something that we do,
426
00:15:37,880 --> 00:15:39,470
or whether it be our photography,
427
00:15:40,580 --> 00:15:42,890
it's very personal and you know,
428
00:15:42,890 --> 00:15:46,370
this as somebody who sells an education platform or me as
429
00:15:46,370 --> 00:15:46,880
a coach,
430
00:15:46,910 --> 00:15:50,120
like it's like I'm crazy or not.
431
00:15:50,120 --> 00:15:51,230
It is very personal.
432
00:15:51,230 --> 00:15:55,430
And so it can become a real question of like starting
433
00:15:55,430 --> 00:16:00,500
to doubt our worthiness and that is infused with around money
434
00:16:00,500 --> 00:16:01,040
too. Like,
435
00:16:01,310 --> 00:16:03,290
am I worthy to charge these prices?
436
00:16:03,290 --> 00:16:03,590
Am I,
437
00:16:03,850 --> 00:16:07,610
I need to have a better life than I my parents
438
00:16:07,610 --> 00:16:12,290
had or is money kind of icky and things like that.
439
00:16:12,290 --> 00:16:14,600
So I think that's a big theme I see is like
440
00:16:14,810 --> 00:16:20,540
the worthiness conversation as we are selling something very personal asking
441
00:16:20,540 --> 00:16:23,660
for the exchange of money and you know,
442
00:16:23,690 --> 00:16:28,280
hopefully increasing our ask by raising our prices and things like
443
00:16:28,280 --> 00:16:30,980
that. So I think that's a huge one when it comes
444
00:16:30,980 --> 00:16:33,770
to when it comes to entrepreneurs.
445
00:16:33,770 --> 00:16:38,600
And I'd say another common limiting belief is this idea of
446
00:16:38,600 --> 00:16:42,080
I have to work really hard in order to make good
447
00:16:42,080 --> 00:16:47,660
money, especially as service providers and people who generally our story
448
00:16:47,660 --> 00:16:49,940
is that we fell in love with the craft,
449
00:16:50,300 --> 00:16:52,790
figured out that we could make money with it.
450
00:16:52,790 --> 00:16:56,300
We kind of fell into the business side of things and
451
00:16:57,110 --> 00:16:57,560
you know,
452
00:16:57,560 --> 00:17:01,550
and then we were charging very little and working a time
453
00:17:01,580 --> 00:17:05,000
and we're figuring out we can make money and just kind
454
00:17:05,000 --> 00:17:08,870
of, we need to outgrow that story and rewire our thinking
455
00:17:08,870 --> 00:17:13,100
that money is accessible and abundant and we don't have to
456
00:17:14,060 --> 00:17:15,410
grind hustle culture.
457
00:17:15,440 --> 00:17:16,730
There's there's good in it,
458
00:17:17,240 --> 00:17:19,520
but it can also be very toxic.
459
00:17:19,520 --> 00:17:20,930
And so that's another comment,
460
00:17:20,930 --> 00:17:21,620
limiting belief.
461
00:17:21,620 --> 00:17:22,130
I see.
462
00:17:22,520 --> 00:17:24,080
Yeah. And I think going along with that,
463
00:17:24,080 --> 00:17:24,770
working hard,
464
00:17:24,770 --> 00:17:29,540
a lot of people feel that if you love what you
465
00:17:29,540 --> 00:17:34,550
do, that it's like wrong or immoral to charge good money
466
00:17:34,550 --> 00:17:37,070
for it because I love it.
467
00:17:37,370 --> 00:17:38,450
Well, I mean,
468
00:17:38,570 --> 00:17:39,110
I don't know about you,
469
00:17:39,110 --> 00:17:41,690
but I think the world would be a lot better place
470
00:17:41,690 --> 00:17:44,780
if people actually enjoyed what they did and they a hundred
471
00:17:44,780 --> 00:17:46,970
percent deserve to be paid for it.
472
00:17:51,350 --> 00:17:54,240
Yeah. Without worthiness on a jump back there for a second,
473
00:17:55,680 --> 00:18:00,000
I feel like that worthy saying is something that is so
474
00:18:00,690 --> 00:18:02,520
below the surface sometimes.
475
00:18:03,030 --> 00:18:06,690
And so hard to pinpoint because you know,
476
00:18:06,690 --> 00:18:07,850
I remember hearing this for years.
477
00:18:07,870 --> 00:18:08,070
I'm like,
478
00:18:08,070 --> 00:18:10,470
whatever, I don't have any worthiness issues.
479
00:18:10,950 --> 00:18:12,390
Oh. But,
480
00:18:12,660 --> 00:18:13,560
but I do.
481
00:18:13,890 --> 00:18:15,090
And you can tell,
482
00:18:15,090 --> 00:18:15,570
I mean,
483
00:18:15,900 --> 00:18:16,530
is it kind of,
484
00:18:16,530 --> 00:18:18,960
you can tell basically it's like one of those things like
485
00:18:18,960 --> 00:18:20,040
looking at your bank account,
486
00:18:20,310 --> 00:18:21,570
that's what you think your worth is.
487
00:18:22,660 --> 00:18:24,810
Is there like kind of a measure of where you're like,
488
00:18:25,020 --> 00:18:26,940
oh, if this isn't going on,
489
00:18:26,940 --> 00:18:28,200
like, should I look at this?
490
00:18:28,200 --> 00:18:30,060
Cause I feel like a lot of people here,
491
00:18:31,080 --> 00:18:31,320
you know,
492
00:18:31,320 --> 00:18:34,260
that we have this worthiness thoughts,
493
00:18:34,440 --> 00:18:37,080
battles in our head between our conscious and subconscious mind,
494
00:18:37,800 --> 00:18:39,660
but they don't even know that it's happening.
495
00:18:39,720 --> 00:18:41,010
And they think on the surface,
496
00:18:41,040 --> 00:18:41,310
oh no,
497
00:18:41,310 --> 00:18:42,210
I feel worthy.
498
00:18:42,240 --> 00:18:44,160
But yet when they say,
499
00:18:44,160 --> 00:18:44,490
you know,
500
00:18:44,490 --> 00:18:46,440
they, they want to vomit in their mouth when they say,
501
00:18:46,470 --> 00:18:48,120
oh, that piece is $1,500.
502
00:18:48,750 --> 00:18:51,420
Right. So I love how you pointed out.
503
00:18:51,420 --> 00:18:54,360
But some people don't even know that there is this deeper
504
00:18:54,360 --> 00:18:58,320
worthiness. And so some people are John into working with me
505
00:18:58,320 --> 00:18:59,490
for the management piece.
506
00:18:59,490 --> 00:18:59,880
They're like,
507
00:18:59,910 --> 00:19:00,480
well, I just,
508
00:19:00,540 --> 00:19:02,970
I really need all of that tactical practical.
509
00:19:02,970 --> 00:19:05,610
It reminds that's in a good place or vice versa.
510
00:19:05,790 --> 00:19:09,480
And I think it's very interesting as we do this system
511
00:19:09,480 --> 00:19:11,520
that kind of works on both sides.
512
00:19:11,520 --> 00:19:11,970
People are like,
513
00:19:12,000 --> 00:19:14,010
wow, I really didn't know.
514
00:19:14,010 --> 00:19:16,980
I had this much to heal from,
515
00:19:16,980 --> 00:19:18,360
to untangle,
516
00:19:18,360 --> 00:19:19,760
to dive into,
517
00:19:19,760 --> 00:19:25,530
to really face the music around and you know,
518
00:19:25,530 --> 00:19:27,910
sure. It could be you,
519
00:19:28,020 --> 00:19:29,040
you avoid numbers.
520
00:19:29,040 --> 00:19:29,430
I say,
521
00:19:29,430 --> 00:19:31,590
there's like lots of different reasons why we avoid numbers.
522
00:19:31,590 --> 00:19:34,200
And one of them is maybe we have an unhealthy relationship
523
00:19:34,200 --> 00:19:34,830
with numbers.
524
00:19:34,830 --> 00:19:37,440
It's defined us in ways that are unhealthy.
525
00:19:37,440 --> 00:19:39,390
Maybe it's our bank account.
526
00:19:39,390 --> 00:19:40,130
Maybe it's our weight,
527
00:19:40,130 --> 00:19:40,410
you know,
528
00:19:40,560 --> 00:19:42,000
for sure that's part of it.
529
00:19:42,030 --> 00:19:43,920
But I think like I,
530
00:19:43,920 --> 00:19:44,220
you know,
531
00:19:44,220 --> 00:19:45,780
in, in the process,
532
00:19:45,840 --> 00:19:46,860
when I work with clients,
533
00:19:46,860 --> 00:19:50,520
we like go through our money journey and we think about
534
00:19:50,520 --> 00:19:51,240
like, we go,
535
00:19:51,300 --> 00:19:52,890
I have some specific things we do.
536
00:19:52,890 --> 00:19:53,910
And we figure out like,
537
00:19:54,300 --> 00:19:57,630
what were those stories that we were told that were positive
538
00:19:57,630 --> 00:20:00,300
that have instilled really amazing values in our life.
539
00:20:00,960 --> 00:20:03,930
And what are the things that from a very early age
540
00:20:03,930 --> 00:20:05,040
that we've been playing on,
541
00:20:05,040 --> 00:20:06,960
repeat in our subconscious for 20,
542
00:20:06,960 --> 00:20:10,020
30 years that are very eliminating.
543
00:20:10,050 --> 00:20:15,360
And that's where like hats of worthiness stuff comes up.
544
00:20:15,360 --> 00:20:17,970
Whether maybe for example,
545
00:20:17,970 --> 00:20:18,690
like one client,
546
00:20:18,690 --> 00:20:22,140
like talking about her mom and how her mom modeled,
547
00:20:22,170 --> 00:20:25,440
like always was sacrificing and a good mom,
548
00:20:25,440 --> 00:20:26,400
like, you know,
549
00:20:26,400 --> 00:20:28,650
was always thinking about other people,
550
00:20:28,650 --> 00:20:29,640
paying for other people,
551
00:20:29,640 --> 00:20:31,890
managing other people and didn't prioritize.
552
00:20:31,890 --> 00:20:34,740
So then when it came to this challenge of her stepping
553
00:20:34,740 --> 00:20:36,330
into being a wealthy woman,
554
00:20:36,960 --> 00:20:38,280
she had this like,
555
00:20:38,310 --> 00:20:39,330
but my example,
556
00:20:39,330 --> 00:20:40,560
my biggest example of it,
557
00:20:41,010 --> 00:20:41,370
you know,
558
00:20:41,880 --> 00:20:45,210
she wasn't living a life that felt like she was worthy
559
00:20:45,210 --> 00:20:45,600
of that.
560
00:20:45,600 --> 00:20:47,560
And so she had to really come against that,
561
00:20:48,190 --> 00:20:48,550
you know?
562
00:20:48,700 --> 00:20:49,840
Okay. Like what's the,
563
00:20:49,840 --> 00:20:50,500
I want to,
564
00:20:50,860 --> 00:20:52,780
I can afford to buy a Peloton.
565
00:20:53,140 --> 00:20:54,400
I want,
566
00:20:54,400 --> 00:20:54,640
you know,
567
00:20:54,640 --> 00:20:55,270
I'm being challenged,
568
00:20:55,270 --> 00:20:56,020
but like I,
569
00:20:56,080 --> 00:20:59,350
I'm actually having a problem with the worthiness around best around
570
00:20:59,920 --> 00:21:01,690
am I worth the money,
571
00:21:02,290 --> 00:21:02,590
you know,
572
00:21:02,680 --> 00:21:03,790
for this thing.
573
00:21:03,790 --> 00:21:07,090
And so I think it can surface in so many different
574
00:21:07,090 --> 00:21:11,740
ways. And especially as we do the deep work of untangling,
575
00:21:11,740 --> 00:21:14,230
some of our money stories and our past and our history
576
00:21:14,230 --> 00:21:15,820
and, you know,
577
00:21:15,910 --> 00:21:16,150
I mean,
578
00:21:16,150 --> 00:21:17,350
when we go to raise our prices,
579
00:21:17,380 --> 00:21:17,770
oh boy,
580
00:21:17,800 --> 00:21:21,040
that's like a really good time to like face some of
581
00:21:21,040 --> 00:21:22,750
the music with worthiness and like,
582
00:21:22,810 --> 00:21:24,880
well, people even pay my worthy or,
583
00:21:25,270 --> 00:21:25,510
you know,
584
00:21:25,510 --> 00:21:28,300
looking at other people in the market and comparing ourselves.
585
00:21:28,300 --> 00:21:30,400
And so I think that's like a lot I'm just seen
586
00:21:30,450 --> 00:21:32,050
as a very common theme.
587
00:21:32,800 --> 00:21:33,520
Yeah. Yeah.
588
00:21:33,520 --> 00:21:34,990
And I think the first,
589
00:21:34,990 --> 00:21:35,740
like the first,
590
00:21:37,460 --> 00:21:39,310
this actually goes into like a deeper level where,
591
00:21:40,330 --> 00:21:40,630
you know,
592
00:21:40,630 --> 00:21:43,030
some people might look back on their background.
593
00:21:43,030 --> 00:21:43,390
For instance,
594
00:21:43,390 --> 00:21:45,940
I had a great childhood and my parents got divorced when
595
00:21:45,940 --> 00:21:46,480
I was 11,
596
00:21:46,480 --> 00:21:47,620
but it was amicable.
597
00:21:47,620 --> 00:21:48,250
There was like,
598
00:21:48,310 --> 00:21:48,760
you know,
599
00:21:48,790 --> 00:21:50,620
it was no nasty,
600
00:21:50,620 --> 00:21:53,440
anything my childhood before that was great.
601
00:21:53,440 --> 00:21:54,520
Like you look back and you're like,
602
00:21:55,410 --> 00:21:56,980
I don't have any money issues.
603
00:21:56,980 --> 00:21:58,270
Like there's nothing on the surface.
604
00:21:58,270 --> 00:21:58,750
It's like,
605
00:21:59,080 --> 00:22:00,820
this is what caused your money issue.
606
00:22:00,820 --> 00:22:03,820
Or you can like see easily if you grew up like,
607
00:22:03,820 --> 00:22:04,060
you know,
608
00:22:04,060 --> 00:22:06,610
without enough food on the table or like something like that.
609
00:22:06,610 --> 00:22:07,360
Or you can see like,
610
00:22:07,390 --> 00:22:09,550
oh, that's obvious that there's going to be something there that
611
00:22:09,550 --> 00:22:12,550
shaping your money relationship and your worthiness issues.
612
00:22:13,000 --> 00:22:14,920
But even when you feel like,
613
00:22:14,920 --> 00:22:16,840
well, I had everything I needed.
614
00:22:16,900 --> 00:22:19,120
Like we had things that we wanted.
615
00:22:19,630 --> 00:22:21,010
Like there's still,
616
00:22:21,310 --> 00:22:23,020
there's still pieces there.
617
00:22:23,350 --> 00:22:26,140
And whenever you run up against that little bit of resistance,
618
00:22:26,140 --> 00:22:27,220
that little voice in your head,
619
00:22:27,220 --> 00:22:27,640
that's like,
620
00:22:27,670 --> 00:22:28,810
oh, it's time to raise your prices.
621
00:22:28,960 --> 00:22:29,770
Oh my God,
622
00:22:29,950 --> 00:22:30,640
what? No,
623
00:22:30,640 --> 00:22:36,340
no. Like there's something now to dive in there and yeah,
624
00:22:36,370 --> 00:22:37,600
it can be so many things,
625
00:22:37,790 --> 00:22:38,320
you know,
626
00:22:38,320 --> 00:22:39,030
for mine,
627
00:22:39,190 --> 00:22:40,540
like that work hustle thing.
628
00:22:40,570 --> 00:22:43,150
I know one of my money stories that still,
629
00:22:43,360 --> 00:22:45,910
I still totally haven't haven't squashed it yet.
630
00:22:45,910 --> 00:22:47,410
It still pops up every now and again,
631
00:22:47,440 --> 00:22:48,160
is this,
632
00:22:48,220 --> 00:22:51,940
like, it could all go away like saving for a rainy
633
00:22:51,940 --> 00:22:57,400
day or like I find myself sometimes like not promoting things
634
00:22:57,670 --> 00:22:58,360
because I'm like,
635
00:22:58,390 --> 00:23:01,090
oh, I've got to save that for when I really need
636
00:23:01,090 --> 00:23:02,290
it. You know?
637
00:23:03,760 --> 00:23:04,190
And you know,
638
00:23:04,390 --> 00:23:06,550
and I think that comes from my dad worked in the
639
00:23:06,550 --> 00:23:07,390
mortgage industry.
640
00:23:07,390 --> 00:23:10,840
And so 2008 was not a good time or the few
641
00:23:10,840 --> 00:23:11,650
years after that.
642
00:23:11,710 --> 00:23:12,340
So it's like,
643
00:23:12,430 --> 00:23:14,470
and I was in the doll when I saw that.
644
00:23:14,470 --> 00:23:16,930
So it's not even anything as a kid,
645
00:23:19,090 --> 00:23:19,450
You know,
646
00:23:19,450 --> 00:23:22,360
like all these things and then just all the society,
647
00:23:22,660 --> 00:23:24,340
even just chatting on the news.
648
00:23:24,400 --> 00:23:25,300
Oh, inflation,
649
00:23:25,360 --> 00:23:26,170
oh, the market.
650
00:23:26,230 --> 00:23:27,070
Oh, good point.
651
00:23:27,130 --> 00:23:28,030
Oh, this like,
652
00:23:28,300 --> 00:23:29,200
you're hearing that.
653
00:23:29,200 --> 00:23:29,770
And that's like,
654
00:23:29,770 --> 00:23:33,610
settling, that's settling somewhere in your subconscious mind.
655
00:23:33,610 --> 00:23:33,940
That's like,
656
00:23:34,690 --> 00:23:35,890
wait, should I worry about that?
657
00:23:36,010 --> 00:23:36,640
I think we should.
658
00:23:36,700 --> 00:23:37,810
I think we should worry about that.
659
00:23:39,040 --> 00:23:42,250
Right. And our brains are designed to keep us safe.
660
00:23:42,790 --> 00:23:46,700
So our brains are naturally to the negative in order to
661
00:23:46,700 --> 00:23:48,350
provide and keep us safe.
662
00:23:48,380 --> 00:23:49,190
Like, you know,
663
00:23:49,490 --> 00:23:52,010
and so you ha I mean,
664
00:23:52,030 --> 00:23:52,940
I'm sure you know this,
665
00:23:52,940 --> 00:23:54,140
and we've talked about habit.
666
00:23:54,170 --> 00:24:00,320
Like we have to do constant work around money and competence
667
00:24:00,320 --> 00:24:03,080
and belief in order to like really keep our brains on
668
00:24:03,080 --> 00:24:04,940
track. And I love that.
669
00:24:04,940 --> 00:24:06,110
You're so honest to say,
670
00:24:06,110 --> 00:24:07,870
like, I still have these thoughts sometimes.
671
00:24:08,470 --> 00:24:09,110
And that's so true.
672
00:24:09,140 --> 00:24:10,940
I don't think we ever like arrive.
673
00:24:11,270 --> 00:24:13,580
Even as I hear I am a money mastery coach,
674
00:24:14,390 --> 00:24:16,370
I have to nurture what's up here,
675
00:24:16,370 --> 00:24:16,940
you know,
676
00:24:16,940 --> 00:24:19,040
and I have to do that work.
677
00:24:19,040 --> 00:24:20,960
It's not like we've arrived somewhere.
678
00:24:20,960 --> 00:24:23,630
It's just that maybe we have the tools to handle it
679
00:24:23,630 --> 00:24:26,570
a little bit better and yeah.
680
00:24:26,960 --> 00:24:28,760
And cover you uncover one and be like,
681
00:24:28,790 --> 00:24:29,060
all right,
682
00:24:29,060 --> 00:24:29,660
I'm good there.
683
00:24:29,660 --> 00:24:31,340
And not uncover something else.
684
00:24:31,340 --> 00:24:31,640
You're like,
685
00:24:31,700 --> 00:24:33,500
oh, but I didn't know that was there.
686
00:24:38,100 --> 00:24:38,750
I love this.
687
00:24:38,750 --> 00:24:39,380
Yeah. I mean,
688
00:24:39,380 --> 00:24:42,590
this is all of these things are just become really a
689
00:24:42,590 --> 00:24:43,640
lifelong journey.
690
00:24:43,640 --> 00:24:46,820
And it's so important to have some tools to,
691
00:24:47,330 --> 00:24:48,170
I think the biggest,
692
00:24:48,200 --> 00:24:49,460
the biggest thing that we need to do,
693
00:24:49,460 --> 00:24:51,290
which I was talking about as like awareness,
694
00:24:51,290 --> 00:24:55,020
like figuring out what it is you're looking for,
695
00:24:55,050 --> 00:24:59,300
like what emotions that you should like be keeping an eye
696
00:24:59,300 --> 00:25:00,560
out for that you can be like,
697
00:25:00,590 --> 00:25:01,070
oh, wait,
698
00:25:01,130 --> 00:25:05,630
something feels off or resistant or hesitant or yucky about this.
699
00:25:05,630 --> 00:25:09,450
Like, let's dive into this and use that as like a
700
00:25:09,830 --> 00:25:12,260
cue basically to like grab that spotlight and be like,
701
00:25:12,290 --> 00:25:13,670
what is in that deep dark corner.
702
00:25:14,060 --> 00:25:14,660
And then,
703
00:25:15,230 --> 00:25:15,650
you know,
704
00:25:15,800 --> 00:25:17,240
like, it's like as a kid,
705
00:25:17,240 --> 00:25:19,220
when you're looking under the bed and it's dark,
706
00:25:19,220 --> 00:25:20,090
it's like really scary,
707
00:25:20,090 --> 00:25:21,200
but you grabbed your light and you're like,
708
00:25:21,350 --> 00:25:24,860
oh, I'm feeling this way because that happened.
709
00:25:25,010 --> 00:25:25,730
Okay, wait,
710
00:25:26,270 --> 00:25:27,170
that makes sense.
711
00:25:27,230 --> 00:25:27,650
You know,
712
00:25:28,280 --> 00:25:30,200
it doesn't have to affect me this way.
713
00:25:30,200 --> 00:25:32,060
Like I'm safe here.
714
00:25:32,840 --> 00:25:33,110
You know,
715
00:25:33,320 --> 00:25:35,450
We have more control than we think,
716
00:25:35,630 --> 00:25:35,930
you know,
717
00:25:35,940 --> 00:25:37,250
it used to be thought that we,
718
00:25:37,710 --> 00:25:39,380
we went to an adult,
719
00:25:39,380 --> 00:25:41,060
you really can't change your brain.
720
00:25:41,180 --> 00:25:41,690
You can't,
721
00:25:42,170 --> 00:25:42,620
you know,
722
00:25:42,620 --> 00:25:44,420
it used to be the only thought that that could happen
723
00:25:44,420 --> 00:25:45,110
in childhood,
724
00:25:45,110 --> 00:25:48,170
but we have a lot more control and ability to mold
725
00:25:48,290 --> 00:25:50,300
ourselves even now,
726
00:25:50,360 --> 00:25:50,720
you know?
727
00:25:50,720 --> 00:25:52,370
And I think that's so important.
728
00:25:52,970 --> 00:25:54,020
Yeah, absolutely.
729
00:25:54,020 --> 00:25:59,930
And that is proven with actual scientific studies peer reviewed,
730
00:25:59,960 --> 00:26:01,070
not just Facebook reviewed.
731
00:26:02,030 --> 00:26:03,650
Yes. Yeah.
732
00:26:03,680 --> 00:26:04,970
And then just one more,
733
00:26:04,970 --> 00:26:07,670
just like to touch on that worthiness piece too,
734
00:26:07,670 --> 00:26:08,780
because I mean,
735
00:26:08,810 --> 00:26:11,150
I think that is just the biggest,
736
00:26:11,210 --> 00:26:12,500
biggest piece.
737
00:26:13,460 --> 00:26:14,660
And you know,
738
00:26:14,690 --> 00:26:16,040
one of my business mentors,
739
00:26:16,040 --> 00:26:17,630
James Wedmore always says like,
740
00:26:17,630 --> 00:26:18,470
you look at,
741
00:26:18,620 --> 00:26:20,570
you look at a baby or like a toddler,
742
00:26:20,630 --> 00:26:20,930
you know,
743
00:26:20,930 --> 00:26:21,560
young kid.
744
00:26:22,040 --> 00:26:23,480
And do you ever look at that kid?
745
00:26:23,480 --> 00:26:23,840
And like,
746
00:26:24,950 --> 00:26:25,760
you're not worthy.
747
00:26:26,240 --> 00:26:27,620
Like whatever,
748
00:26:27,620 --> 00:26:29,240
you're not contributing to the house.
749
00:26:29,480 --> 00:26:31,730
Oh, you're just playing and pooping your pants.
750
00:26:31,730 --> 00:26:32,630
You're not worthy.
751
00:26:32,900 --> 00:26:36,080
Like we're just a little older and we probably shouldn't be
752
00:26:36,080 --> 00:26:36,950
pooping our pants,
753
00:26:36,950 --> 00:26:38,720
but like nothing has changed.
754
00:26:39,860 --> 00:26:40,160
I mean,
755
00:26:40,310 --> 00:26:41,060
it can happen.
756
00:26:41,150 --> 00:26:41,720
It's fine.
757
00:26:45,990 --> 00:26:48,870
We just have innate worthiness being alive,
758
00:26:48,900 --> 00:26:49,920
being a human.
759
00:26:50,010 --> 00:26:51,390
Right. We don't have to earn it.
760
00:26:51,420 --> 00:26:52,470
We don't have to yet.
761
00:26:52,860 --> 00:26:53,820
Yeah. Yeah.
762
00:26:53,820 --> 00:26:55,830
And, and that,
763
00:26:55,830 --> 00:26:58,500
I think carries over into this photography thing too,
764
00:26:58,500 --> 00:26:59,970
because like we said before,
765
00:27:00,540 --> 00:27:04,350
being that most photography business or so much personal brand,
766
00:27:04,770 --> 00:27:07,410
and you put your heart and soul into the work that
767
00:27:07,410 --> 00:27:10,140
you're creating and you feel like you're putting it out there
768
00:27:10,140 --> 00:27:12,510
as either hire me or don't.
769
00:27:12,510 --> 00:27:13,260
And if you don't,
770
00:27:13,260 --> 00:27:15,870
and that obviously means I'm a terrible human and like,
771
00:27:15,990 --> 00:27:17,760
there's no way I can ever make this work.
772
00:27:17,760 --> 00:27:20,370
And then you go down the spiral of like a shame
773
00:27:20,370 --> 00:27:22,440
spiral really of just like all these bad things.
774
00:27:22,440 --> 00:27:26,250
There's no way where really like,
775
00:27:26,250 --> 00:27:31,080
if you have that calling that interest,
776
00:27:31,710 --> 00:27:32,250
like that's,
777
00:27:32,300 --> 00:27:33,270
that's all you need.
778
00:27:33,360 --> 00:27:35,490
Like that person might not be your client,
779
00:27:36,000 --> 00:27:38,340
but certainly there are others out there that will love what
780
00:27:38,340 --> 00:27:39,750
you do and appreciate it.
781
00:27:40,230 --> 00:27:41,340
So, I mean,
782
00:27:41,340 --> 00:27:41,580
it is,
783
00:27:42,270 --> 00:27:45,150
it is worthwhile And harnessing that story.
784
00:27:45,150 --> 00:27:45,420
I mean,
785
00:27:45,420 --> 00:27:47,710
I think that's what can keep you in the game and,
786
00:27:47,710 --> 00:27:51,600
and knock you out of the game and entrepreneurship and I,
787
00:27:51,900 --> 00:27:53,850
in my one-on-one work,
788
00:27:53,850 --> 00:27:58,200
we go more into depth around sales and sales strategy.
789
00:27:58,710 --> 00:27:59,700
And, you know,
790
00:27:59,700 --> 00:28:00,990
when it comes to that type of stuff,
791
00:28:00,990 --> 00:28:02,130
like what you were just talking about,
792
00:28:02,130 --> 00:28:04,430
like it's a numbers game and the,
793
00:28:04,430 --> 00:28:05,820
and that's not personal,
794
00:28:05,850 --> 00:28:10,740
right. There's industry standards of what converts and what,
795
00:28:10,740 --> 00:28:11,100
you know,
796
00:28:11,100 --> 00:28:12,750
okay. You're converting at 30,
797
00:28:12,750 --> 00:28:16,020
40%. That might be amazing for where you sit in the
798
00:28:16,020 --> 00:28:18,780
marketplace. And so every,
799
00:28:18,780 --> 00:28:19,380
no you get,
800
00:28:19,380 --> 00:28:20,730
you're just closer to a yes.
801
00:28:20,730 --> 00:28:22,800
And you just kind of have to neutralize that.
802
00:28:22,800 --> 00:28:26,040
And as somebody who used to literally do,
803
00:28:26,040 --> 00:28:27,870
I think the hardest form of sales,
804
00:28:27,930 --> 00:28:29,280
knocking door to door,
805
00:28:29,790 --> 00:28:33,600
it, you really had people literally slamming the door in your
806
00:28:33,600 --> 00:28:34,800
face, screaming at you.
807
00:28:35,400 --> 00:28:36,090
It had to be like,
808
00:28:36,090 --> 00:28:37,650
okay, just keep on going.
809
00:28:37,650 --> 00:28:39,360
Because if I just keep knocking on doors,
810
00:28:39,360 --> 00:28:40,470
I'll get a yes.
811
00:28:40,500 --> 00:28:41,370
It's just,
812
00:28:42,360 --> 00:28:43,350
Yeah. Right,
813
00:28:43,440 --> 00:28:44,520
right. Oh my gosh.
814
00:28:44,580 --> 00:28:46,590
That is so very,
815
00:28:46,680 --> 00:28:47,610
very true.
816
00:28:49,050 --> 00:28:51,060
Oh, that's the other thing I want to talk about too,
817
00:28:51,270 --> 00:28:55,440
is with this kind of getting past,
818
00:28:55,440 --> 00:28:55,830
you know,
819
00:28:55,830 --> 00:29:00,480
w we've talked a lot about our worthiness and feeling more
820
00:29:00,480 --> 00:29:03,240
secure about what we're selling.
821
00:29:04,500 --> 00:29:05,400
Actually, I have two thoughts.
822
00:29:05,460 --> 00:29:06,660
Let me jump on this one first.
823
00:29:07,440 --> 00:29:09,600
I I'm asking you,
824
00:29:10,080 --> 00:29:12,780
when was there a time that you were like,
825
00:29:12,930 --> 00:29:16,260
huh, this is a bit more than I anticipated spending,
826
00:29:16,260 --> 00:29:19,200
but I am so excited to buy this.
827
00:29:19,200 --> 00:29:21,210
Like here is my credit card.
828
00:29:21,210 --> 00:29:22,350
Like, let's do this.
829
00:29:22,440 --> 00:29:22,980
Oh my God.
830
00:29:22,980 --> 00:29:23,820
I'm so excited.
831
00:29:24,180 --> 00:29:26,130
Oh, that's such a good question.
832
00:29:26,370 --> 00:29:28,920
I feel like it actually was an investment I just made.
833
00:29:30,000 --> 00:29:32,880
And I guess I don't necessarily,
834
00:29:32,880 --> 00:29:34,560
I guess I didn't think it was too much.
835
00:29:34,560 --> 00:29:34,860
I mean,
836
00:29:34,860 --> 00:29:36,150
it's a decent amount of money,
837
00:29:36,150 --> 00:29:38,700
but I'm just like I am doing,
838
00:29:38,700 --> 00:29:41,290
I hired someone in to do a lot of my marketing
839
00:29:41,290 --> 00:29:43,480
and visibility and inside of my business.
840
00:29:43,540 --> 00:29:46,840
And I know that she's worth every penny and I believe
841
00:29:46,840 --> 00:29:49,660
so much in my mission and what I'm doing that I'm
842
00:29:49,660 --> 00:29:50,980
like, take my money,
843
00:29:51,040 --> 00:29:52,300
please, you know?
844
00:29:53,740 --> 00:29:54,670
Yes. So I,
845
00:29:54,670 --> 00:29:55,150
I feel,
846
00:29:56,350 --> 00:29:56,800
you know,
847
00:29:57,640 --> 00:29:59,210
money is just,
848
00:29:59,440 --> 00:30:02,500
I think an exchange of energy and money is a form
849
00:30:02,500 --> 00:30:03,190
of energy.
850
00:30:03,190 --> 00:30:04,210
When we give someone money,
851
00:30:04,210 --> 00:30:05,260
they give us something back.
852
00:30:05,350 --> 00:30:08,800
And when you feel really aligned and like the money I'm
853
00:30:08,800 --> 00:30:11,260
giving, even though it's quote unquote a lot,
854
00:30:11,740 --> 00:30:15,910
right? It's not because of the value I'm getting back.
855
00:30:16,570 --> 00:30:17,980
I don't know if that answers that question,
856
00:30:17,980 --> 00:30:19,000
but It does.
857
00:30:19,000 --> 00:30:19,450
It does.
858
00:30:19,660 --> 00:30:22,750
I wanted to ask you because that is exactly what our
859
00:30:22,750 --> 00:30:25,450
clients feel when they are hiring us.
860
00:30:25,450 --> 00:30:27,370
So all of you guys out there,
861
00:30:27,370 --> 00:30:27,850
if you're like,
862
00:30:27,880 --> 00:30:28,270
oh my God,
863
00:30:28,270 --> 00:30:30,640
no one's ever going to spend $3,000
864
00:30:30,640 --> 00:30:32,320
on a photography session.
865
00:30:33,520 --> 00:30:34,150
They will.
866
00:30:34,180 --> 00:30:35,590
And they will feel just like that.
867
00:30:35,620 --> 00:30:36,520
They will feel just like,
868
00:30:36,910 --> 00:30:37,300
you know,
869
00:30:37,300 --> 00:30:40,240
you did whenever you bought something you were really excited for.
870
00:30:40,630 --> 00:30:41,710
And then likewise,
871
00:30:42,160 --> 00:30:44,620
like when we go out to dinner and the waiter comes
872
00:30:44,620 --> 00:30:46,300
over or server or waitress,
873
00:30:47,350 --> 00:30:47,950
not PC,
874
00:30:47,950 --> 00:30:49,270
please don't come after me guys.
875
00:30:49,630 --> 00:30:52,120
I lost that service industry,
876
00:30:52,180 --> 00:30:54,040
but worked many years in the service industry.
877
00:30:54,400 --> 00:30:58,570
Anyway, when the server comes over and asks,
878
00:30:58,600 --> 00:31:01,450
if you would like dessert and brings a tray of dessert
879
00:31:01,450 --> 00:31:03,670
and tempts you with all these beautiful goodies,
880
00:31:04,240 --> 00:31:07,120
like, are you angry if you're not going to have dessert
881
00:31:07,120 --> 00:31:07,390
that night?
882
00:31:07,390 --> 00:31:07,690
And you're like,
883
00:31:07,690 --> 00:31:11,830
I can't believe that person asked me if I wanted chocolate
884
00:31:11,830 --> 00:31:14,320
cake, the nerve,
885
00:31:15,430 --> 00:31:18,280
which is what I think we think our clients are going
886
00:31:18,280 --> 00:31:18,550
to do.
887
00:31:18,550 --> 00:31:19,720
If we ask them,
888
00:31:20,020 --> 00:31:21,220
Hey, would you like an album?
889
00:31:21,430 --> 00:31:22,060
Hey, you wouldn't,
890
00:31:22,060 --> 00:31:23,590
you'd like to add on the digital files.
891
00:31:23,950 --> 00:31:24,940
They think that they're,
892
00:31:24,940 --> 00:31:26,740
we think that they're going to come back to us and
893
00:31:26,740 --> 00:31:29,140
be like you money hungry.
894
00:31:29,410 --> 00:31:30,040
Just like,
895
00:31:30,100 --> 00:31:33,490
I can't believe you A lot of times,
896
00:31:33,490 --> 00:31:34,480
right? Our own,
897
00:31:34,840 --> 00:31:38,440
those things come from our own lack of confidence or our
898
00:31:38,440 --> 00:31:39,220
own stories.
899
00:31:39,220 --> 00:31:41,170
Like what we put onto our client is like,
900
00:31:41,620 --> 00:31:42,070
no, actually,
901
00:31:42,070 --> 00:31:44,320
that's your thought that you need to work through.
902
00:31:44,830 --> 00:31:48,160
And I always talk about sales is just being the next
903
00:31:48,160 --> 00:31:51,730
level of service that deserves an energetic exchange of money.
904
00:31:52,210 --> 00:31:53,500
And, you know,
905
00:31:53,500 --> 00:31:56,380
if we are full with integrity and our pricing and what
906
00:31:56,380 --> 00:31:57,280
we're offering,
907
00:31:57,670 --> 00:32:02,350
we're just seeing a client potential client need or desire that
908
00:32:02,350 --> 00:32:02,890
we're saying,
909
00:32:02,890 --> 00:32:06,100
Hey, I think an album would be really fitting to what
910
00:32:06,100 --> 00:32:08,110
you, what you would love.
911
00:32:08,300 --> 00:32:10,270
And, and I want to offer it to you.
912
00:32:10,270 --> 00:32:10,720
Of course,
913
00:32:10,720 --> 00:32:12,700
that costs money.
914
00:32:13,120 --> 00:32:14,950
Right? We're not being sleazy about it.
915
00:32:14,950 --> 00:32:16,810
We're serving our clients.
916
00:32:17,020 --> 00:32:19,240
So once we wrap our heads around,
917
00:32:19,240 --> 00:32:21,370
like that type of thinking with sales,
918
00:32:21,370 --> 00:32:23,230
I think it becomes a lot easier.
919
00:32:23,920 --> 00:32:25,030
Yeah. Agreed.
920
00:32:25,060 --> 00:32:26,290
Agreed. I always like to say,
921
00:32:26,290 --> 00:32:27,910
yeah, that selling is just serving.
922
00:32:27,970 --> 00:32:30,630
Like if you're coming at it from a place of truly
923
00:32:30,670 --> 00:32:33,010
the intention is I'm going to serve this client,
924
00:32:33,580 --> 00:32:36,910
you cannot go wrong because that intention is there and they
925
00:32:36,910 --> 00:32:38,530
can feel that for sure.
926
00:32:38,950 --> 00:32:40,250
I want to circle back though,
927
00:32:40,550 --> 00:32:45,140
to before when we were kind of talking about like goals
928
00:32:45,470 --> 00:32:48,050
and like a little bit more of the nuts and bolts
929
00:32:48,110 --> 00:32:51,290
of managing and planning.
930
00:32:51,680 --> 00:32:57,200
Do you have any advice for photographers just with trying to
931
00:32:57,200 --> 00:33:01,970
figure out financial goals or trying to get from that point
932
00:33:02,000 --> 00:33:06,830
of like client to client money coming in to like actually
933
00:33:06,830 --> 00:33:08,120
having money in the bank,
934
00:33:08,120 --> 00:33:10,950
using that business as a way to grow their wealth and
935
00:33:11,030 --> 00:33:13,250
just like kind of the first steps are for that.
936
00:33:13,850 --> 00:33:16,520
Yeah. I'm going to go at this from a money management
937
00:33:16,520 --> 00:33:20,570
angle, but of course there's a whole pricing strategy that we
938
00:33:20,570 --> 00:33:21,920
could talk about as well,
939
00:33:22,370 --> 00:33:25,160
so we can dive into it if you want to.
940
00:33:25,160 --> 00:33:29,810
But, so I think it's very important for you to get
941
00:33:29,810 --> 00:33:30,590
nerdy with it.
942
00:33:30,650 --> 00:33:31,630
And, and,
943
00:33:31,700 --> 00:33:34,070
and I'll just kind of talk from like my methodology,
944
00:33:34,070 --> 00:33:35,630
but of course people can do this.
945
00:33:35,630 --> 00:33:36,470
However, they,
946
00:33:36,750 --> 00:33:38,750
they can get the piece of paper out if they want,
947
00:33:38,750 --> 00:33:40,670
if they don't have a fancy spreadsheet and all that,
948
00:33:40,670 --> 00:33:42,110
but put down on your,
949
00:33:42,110 --> 00:33:42,380
you know,
950
00:33:42,380 --> 00:33:43,670
what are you actually,
951
00:33:43,670 --> 00:33:45,200
what are on your books?
952
00:33:46,670 --> 00:33:48,290
What do you actually have on your books?
953
00:33:48,320 --> 00:33:48,890
And look at,
954
00:33:48,890 --> 00:33:50,870
like from now four to six months out,
955
00:33:50,870 --> 00:33:52,070
and especially with photography,
956
00:33:52,070 --> 00:33:53,840
people can be booking you out quite a bit.
957
00:33:54,260 --> 00:33:54,890
So see like,
958
00:33:54,890 --> 00:33:56,990
what are you already like safely at?
959
00:33:57,350 --> 00:33:59,060
And you should have an estimate of both,
960
00:33:59,270 --> 00:33:59,480
you know,
961
00:33:59,480 --> 00:34:00,170
your revenue,
962
00:34:00,170 --> 00:34:01,100
but also like,
963
00:34:01,310 --> 00:34:03,170
what is your expenses and profit?
964
00:34:03,500 --> 00:34:05,570
Because of course when you sell $3,000,
965
00:34:05,570 --> 00:34:06,980
that's not $3,000
966
00:34:06,980 --> 00:34:09,320
going into your personal costs,
967
00:34:09,320 --> 00:34:09,800
you money.
968
00:34:09,800 --> 00:34:10,430
So, you know,
969
00:34:10,430 --> 00:34:11,930
you need to look at those things.
970
00:34:11,960 --> 00:34:15,380
And then based upon industry standards,
971
00:34:15,740 --> 00:34:19,280
based upon your past year of what you did,
972
00:34:19,700 --> 00:34:22,130
you need to then start to do projections.
973
00:34:22,370 --> 00:34:23,420
So start thinking about,
974
00:34:23,450 --> 00:34:25,100
okay, well,
975
00:34:25,100 --> 00:34:27,710
I can probably guess that I'll get two more sessions booked
976
00:34:27,710 --> 00:34:29,300
this month at these prices.
977
00:34:29,300 --> 00:34:30,320
And that will cost me this.
978
00:34:30,320 --> 00:34:31,970
And you put that down on your books and you kind
979
00:34:31,970 --> 00:34:32,540
of do that out.
980
00:34:32,540 --> 00:34:35,090
I have my clients do that out as,
981
00:34:35,270 --> 00:34:36,590
as a quarterly practice.
982
00:34:36,620 --> 00:34:38,000
And when we first getting started,
983
00:34:38,000 --> 00:34:39,710
I like to see it for at least six months,
984
00:34:39,710 --> 00:34:42,950
because we have to have that bigger vision when we're starting
985
00:34:42,950 --> 00:34:43,910
to make decisions like,
986
00:34:43,910 --> 00:34:46,820
can I purchase this camera or can I pay for this
987
00:34:46,820 --> 00:34:48,890
education or those types of things?
988
00:34:48,890 --> 00:34:51,890
You can't just look at what you have on your books
989
00:34:52,010 --> 00:34:52,670
right now,
990
00:34:52,700 --> 00:34:53,720
because we know,
991
00:34:54,380 --> 00:34:54,740
you know,
992
00:34:54,740 --> 00:34:57,590
that's not the reality of your income for the next six
993
00:34:57,590 --> 00:34:59,450
months. And if you don't do that,
994
00:34:59,450 --> 00:35:01,010
you're going to keep yourself in scarcity.
995
00:35:01,070 --> 00:35:04,040
Also, when you start to literally plan towards that,
996
00:35:04,370 --> 00:35:05,360
when you start to see,
997
00:35:05,360 --> 00:35:08,360
okay, I feel like I can generate,
998
00:35:08,360 --> 00:35:08,810
you know,
999
00:35:09,800 --> 00:35:12,200
four more thousand dollars this month and next month,
1000
00:35:12,230 --> 00:35:14,890
five. And that like you see also the totals of that.
1001
00:35:14,950 --> 00:35:15,500
And you see,
1002
00:35:15,500 --> 00:35:16,100
okay, like,
1003
00:35:16,520 --> 00:35:18,770
this is what my bank account is going to be.
1004
00:35:18,770 --> 00:35:19,970
Like when I see the cash flow,
1005
00:35:19,970 --> 00:35:22,340
this is going to be where I'm at month over month,
1006
00:35:22,910 --> 00:35:24,980
I can start to pay myself even more.
1007
00:35:24,980 --> 00:35:26,510
I can start to bonus myself out.
1008
00:35:26,510 --> 00:35:30,080
And then when you know what you'll do with that money,
1009
00:35:30,080 --> 00:35:32,240
because you have all of your personal finances,
1010
00:35:32,240 --> 00:35:36,530
organized your motivation to book those things,
1011
00:35:37,230 --> 00:35:41,160
does that become the isn't this arbitrary out there,
1012
00:35:41,160 --> 00:35:43,410
man, it'd be nice to make a lot of money.
1013
00:35:44,460 --> 00:35:46,230
If I book these sessions,
1014
00:35:46,410 --> 00:35:50,880
I give myself this raise and I can pay off all
1015
00:35:50,880 --> 00:35:52,530
my debt in the next six months.
1016
00:35:53,220 --> 00:35:57,060
That is a lot more motivating than like piles of green
1017
00:35:57,060 --> 00:35:58,380
cash that you're dreaming about.
1018
00:35:58,420 --> 00:36:02,430
Now, this has become a real specific thing you're going after.
1019
00:36:02,910 --> 00:36:06,480
And then with all of that nerdy management stuff,
1020
00:36:06,780 --> 00:36:10,620
you're going to figure out a way to meet those goals.
1021
00:36:10,620 --> 00:36:10,980
You're going to,
1022
00:36:11,010 --> 00:36:11,490
oh, okay.
1023
00:36:11,490 --> 00:36:12,300
I have two ports.
1024
00:36:12,320 --> 00:36:14,670
Okay. When I reached back to old clients or I'm going
1025
00:36:14,670 --> 00:36:16,290
to talk about this on Instagram,
1026
00:36:16,290 --> 00:36:18,870
I'm going to DM some people that have said since,
1027
00:36:18,930 --> 00:36:19,260
you know,
1028
00:36:19,590 --> 00:36:20,970
given interests before.
1029
00:36:21,060 --> 00:36:24,480
And so then you create action out of those intentions,
1030
00:36:25,050 --> 00:36:28,620
but you've got this motivation tied to and right away,
1031
00:36:28,710 --> 00:36:32,580
without even like talking through pricing strategy and sales strategy,
1032
00:36:33,210 --> 00:36:34,110
you're going to make more money.
1033
00:36:34,590 --> 00:36:35,250
It's just going to happen.
1034
00:36:36,510 --> 00:36:37,140
I love that.
1035
00:36:37,140 --> 00:36:38,610
And that specific goal,
1036
00:36:38,610 --> 00:36:39,300
the specific,
1037
00:36:39,300 --> 00:36:41,430
why I think is so critical,
1038
00:36:41,430 --> 00:36:42,690
important. Cause I hear so many people,
1039
00:36:42,690 --> 00:36:44,280
like I want to make more money cycle.
1040
00:36:44,670 --> 00:36:45,420
Here's a dime,
1041
00:36:46,140 --> 00:36:47,010
that's more money.
1042
00:36:49,000 --> 00:36:50,220
Like how much more money,
1043
00:36:50,580 --> 00:36:51,030
you know,
1044
00:36:51,030 --> 00:36:52,740
what are you going to use that money for?
1045
00:36:53,310 --> 00:36:53,830
Just, it,
1046
00:36:53,830 --> 00:36:59,130
it, it gives your subconscious and just your,
1047
00:36:59,130 --> 00:37:00,450
your motivation,
1048
00:37:00,480 --> 00:37:03,090
like something to work towards instead of justice,
1049
00:37:03,090 --> 00:37:04,350
like arbitrary,
1050
00:37:05,400 --> 00:37:06,900
I want to make more money or,
1051
00:37:06,900 --> 00:37:07,230
you know,
1052
00:37:07,260 --> 00:37:08,100
photography business.
1053
00:37:08,100 --> 00:37:09,360
Like I want to hit six figures,
1054
00:37:09,870 --> 00:37:12,270
but why like what are you going to do with that?
1055
00:37:12,330 --> 00:37:14,280
What does that make possible for you?
1056
00:37:14,310 --> 00:37:15,990
And you could actually start to ask,
1057
00:37:16,440 --> 00:37:16,890
you know,
1058
00:37:17,250 --> 00:37:18,960
why do I want six figures?
1059
00:37:19,200 --> 00:37:21,870
Okay. Because then I can pay all my bills.
1060
00:37:21,870 --> 00:37:22,860
I can do this full time.
1061
00:37:22,890 --> 00:37:23,190
All right.
1062
00:37:23,190 --> 00:37:25,080
Well, why do you want to do this full time?
1063
00:37:25,900 --> 00:37:28,260
Because I want more freedom in my life.
1064
00:37:28,290 --> 00:37:29,880
Okay. Why do you want more freedom?
1065
00:37:30,110 --> 00:37:31,230
Because I want to feel secure.
1066
00:37:31,230 --> 00:37:32,400
Why do you want to feel secure?
1067
00:37:32,400 --> 00:37:34,920
Like you can go down like these eight layers deep,
1068
00:37:35,340 --> 00:37:36,390
probably after three or four,
1069
00:37:36,390 --> 00:37:37,440
it gets really hard,
1070
00:37:37,800 --> 00:37:39,810
but then you can really start to see like what those
1071
00:37:39,810 --> 00:37:43,290
values are and what's driving you and just might uncover a
1072
00:37:43,290 --> 00:37:44,760
money story or two in the process.
1073
00:37:45,450 --> 00:37:46,880
Absolutely. Yes.
1074
00:37:46,900 --> 00:37:47,790
You have to have,
1075
00:37:47,790 --> 00:37:49,410
when you do goal setting,
1076
00:37:49,410 --> 00:37:51,180
when you do all of this money stuff,
1077
00:37:51,780 --> 00:37:53,790
you're bringing it into focus in,
1078
00:37:53,790 --> 00:37:55,050
you're bringing it into like,
1079
00:37:55,110 --> 00:37:56,970
what is the desired feeling?
1080
00:37:56,970 --> 00:37:58,350
Like, what do you want to feel?
1081
00:37:58,350 --> 00:37:59,820
What do you want to accomplish?
1082
00:37:59,820 --> 00:38:02,610
Like who even cares if you hit six figures or not
1083
00:38:02,640 --> 00:38:03,480
like many,
1084
00:38:04,020 --> 00:38:09,330
many, six figure entrepreneurs are not happy,
1085
00:38:09,330 --> 00:38:09,720
you know,
1086
00:38:09,720 --> 00:38:11,820
or aren't profitable or,
1087
00:38:11,820 --> 00:38:12,210
you know,
1088
00:38:12,210 --> 00:38:12,570
it's like,
1089
00:38:13,020 --> 00:38:14,850
is it a status regarding after like,
1090
00:38:14,850 --> 00:38:15,870
what are you really going after?
1091
00:38:15,870 --> 00:38:17,970
And as I've worked with clients and we,
1092
00:38:17,970 --> 00:38:18,510
you know,
1093
00:38:19,170 --> 00:38:21,360
people are afraid to like really face the music,
1094
00:38:21,360 --> 00:38:22,230
see the numbers.
1095
00:38:22,590 --> 00:38:24,750
Well, sometimes the story is really good.
1096
00:38:24,750 --> 00:38:25,080
I'm like,
1097
00:38:25,110 --> 00:38:28,590
okay. So your goal is to buy your dream house,
1098
00:38:29,820 --> 00:38:33,210
but we've done all the work looks like you can afford
1099
00:38:33,210 --> 00:38:35,530
to pay yourself two grand more month.
1100
00:38:35,560 --> 00:38:38,350
And that covers the mortgage it's payment for your new house.
1101
00:38:38,950 --> 00:38:40,960
So you don't have to make any more money in your
1102
00:38:40,960 --> 00:38:43,840
business and you can already do the dream that's possible.
1103
00:38:44,020 --> 00:38:44,260
You know?
1104
00:38:44,260 --> 00:38:47,500
And so I think like when we uncover this,
1105
00:38:47,500 --> 00:38:48,370
we can really,
1106
00:38:48,370 --> 00:38:51,310
really see like numbers are sexy because they show us a
1107
00:38:51,310 --> 00:38:53,230
lot of really good things and are really like,
1108
00:38:53,230 --> 00:38:54,280
and if it's a hard thing,
1109
00:38:54,280 --> 00:38:54,700
if it's like,
1110
00:38:54,820 --> 00:38:55,300
oh wow,
1111
00:38:55,300 --> 00:38:57,430
I have more debt than I realized,
1112
00:38:59,140 --> 00:38:59,610
you know,
1113
00:38:59,620 --> 00:39:00,790
that's that happens.
1114
00:39:01,150 --> 00:39:03,400
Well, you can do a lot more about that,
1115
00:39:03,460 --> 00:39:06,190
knowing that you have the amount of money that you,
1116
00:39:06,230 --> 00:39:06,610
you know,
1117
00:39:06,610 --> 00:39:09,400
then if you just brush it under the rug and just
1118
00:39:09,400 --> 00:39:10,390
like, hope it goes away,
1119
00:39:10,420 --> 00:39:11,470
it's not going to go away.
1120
00:39:13,300 --> 00:39:14,560
And your awareness of it,
1121
00:39:14,560 --> 00:39:17,230
like you talked about awareness before now it brings it into
1122
00:39:17,230 --> 00:39:18,700
focus. You can do something about it.
1123
00:39:20,530 --> 00:39:24,370
Yeah. Is there one last question for a wrap up?
1124
00:39:24,820 --> 00:39:26,980
All of that planning is like,
1125
00:39:26,980 --> 00:39:27,250
you know,
1126
00:39:27,250 --> 00:39:29,200
it's, it makes a lot of sense.
1127
00:39:29,200 --> 00:39:31,180
Works really well for people that have been in business a
1128
00:39:31,180 --> 00:39:31,600
little bit.
1129
00:39:31,600 --> 00:39:32,020
And they're like,
1130
00:39:32,020 --> 00:39:33,940
they kind of know their average sale.
1131
00:39:33,940 --> 00:39:36,610
They kind of have an idea of clients coming in.
1132
00:39:37,300 --> 00:39:42,700
Does your advice change at all for someone like,
1133
00:39:42,700 --> 00:39:45,760
basically what's the best way to start,
1134
00:39:45,760 --> 00:39:49,090
like getting yourself in this abundant mindset and to the place
1135
00:39:49,090 --> 00:39:51,040
where you can feel worthy,
1136
00:39:51,040 --> 00:39:54,520
start paying yourself in your business for those that are just
1137
00:39:54,520 --> 00:39:55,540
starting their business.
1138
00:39:55,540 --> 00:39:58,600
And haven't quite cracked the code on the consistent clients yet.
1139
00:39:59,110 --> 00:40:01,960
So is there a different way they need to approach that
1140
00:40:01,960 --> 00:40:04,000
as they're in that business build upstage.
1141
00:40:04,270 --> 00:40:06,130
So on the management side of things,
1142
00:40:06,130 --> 00:40:07,060
I'd like to say,
1143
00:40:07,090 --> 00:40:09,520
please build your musculature or early.
1144
00:40:10,180 --> 00:40:12,730
Don't do the work of doing this for years and then
1145
00:40:12,730 --> 00:40:15,550
having to relearn unlearn bad habits.
1146
00:40:15,700 --> 00:40:19,000
And now you've got a lot bigger numbers,
1147
00:40:19,000 --> 00:40:20,980
a lot more numbers that you have to.
1148
00:40:21,010 --> 00:40:22,300
So on the management side,
1149
00:40:22,750 --> 00:40:23,860
I would love to say,
1150
00:40:24,190 --> 00:40:24,760
start now,
1151
00:40:25,780 --> 00:40:26,560
manage the money.
1152
00:40:26,560 --> 00:40:30,640
Now do do your P and L sheet monthly.
1153
00:40:30,640 --> 00:40:34,610
Look at that set financial goals for your style B I
1154
00:40:34,630 --> 00:40:39,430
liked for it to encourage like weekly CFO meetings in your
1155
00:40:39,430 --> 00:40:42,040
business. So set up time weekly for that.
1156
00:40:42,040 --> 00:40:43,240
So on the management side,
1157
00:40:43,720 --> 00:40:47,260
while it might not be as complex start early,
1158
00:40:47,740 --> 00:40:50,350
and then as far as the mindset side goes,
1159
00:40:50,350 --> 00:40:50,620
you know,
1160
00:40:50,620 --> 00:40:53,360
I think it's super important.
1161
00:40:53,360 --> 00:40:53,980
And I think,
1162
00:40:53,980 --> 00:40:54,250
you know,
1163
00:40:54,340 --> 00:40:58,810
routines morning routines evening routines are really easy places for us
1164
00:40:58,810 --> 00:41:02,710
to plug in spaces of building our mindset.
1165
00:41:02,740 --> 00:41:03,580
So I,
1166
00:41:03,700 --> 00:41:04,780
when I'm working with people,
1167
00:41:04,780 --> 00:41:06,100
we always kind of look at like,
1168
00:41:06,130 --> 00:41:08,260
what are the routines you have in your life?
1169
00:41:08,290 --> 00:41:12,460
Okay. And then how do we start to bring in like
1170
00:41:12,610 --> 00:41:19,000
affirmations or bring in meditation or journaling or resources so that
1171
00:41:19,000 --> 00:41:22,840
you're nurturing this part of your Headspace.
1172
00:41:22,840 --> 00:41:25,540
So there's a couple of books I love so super practically.
1173
00:41:26,830 --> 00:41:29,080
Yeah. You're a badass at making money by Jen.
1174
00:41:29,080 --> 00:41:32,110
Sincero amazing.
1175
00:41:32,590 --> 00:41:33,380
She's hilarious.
1176
00:41:33,980 --> 00:41:37,520
And I tell my clients treat that like you spent $500
1177
00:41:37,520 --> 00:41:37,730
on it.
1178
00:41:37,730 --> 00:41:39,560
Like it's a really nice course.
1179
00:41:39,590 --> 00:41:41,060
Do all the prompts in the back,
1180
00:41:41,180 --> 00:41:42,230
do the journaling.
1181
00:41:42,260 --> 00:41:44,690
I also love Denise's get rich,
1182
00:41:44,690 --> 00:41:45,710
lucky bitch.
1183
00:41:46,640 --> 00:41:47,750
That's a great book.
1184
00:41:47,750 --> 00:41:50,810
So brilliant people have that.
1185
00:41:50,930 --> 00:41:51,830
Talk about money,
1186
00:41:51,860 --> 00:41:54,680
have put all of their knowledge and not all of it,
1187
00:41:54,680 --> 00:41:56,300
but a lot of it into a book that you can
1188
00:41:56,300 --> 00:41:57,530
buy for 15 bucks,
1189
00:41:59,030 --> 00:41:59,570
even like,
1190
00:41:59,960 --> 00:42:01,490
while you're getting ready in the morning,
1191
00:42:01,490 --> 00:42:03,050
listening to that on audible,
1192
00:42:03,050 --> 00:42:03,440
you know,
1193
00:42:03,440 --> 00:42:04,640
doing things like that,
1194
00:42:04,640 --> 00:42:08,000
that are habitually growing your money.
1195
00:42:08,000 --> 00:42:09,320
Hustle is huge.
1196
00:42:09,320 --> 00:42:11,030
So those are some things I would say.
1197
00:42:11,840 --> 00:42:12,920
I love that.
1198
00:42:12,920 --> 00:42:13,760
That is fantastic.
1199
00:42:13,760 --> 00:42:13,970
And yeah,
1200
00:42:13,970 --> 00:42:15,290
those are two of my favorite books.
1201
00:42:15,680 --> 00:42:18,320
I got to look back on my thing behind me.
1202
00:42:19,910 --> 00:42:20,240
Hold on.
1203
00:42:20,240 --> 00:42:21,020
What's one of my others.
1204
00:42:21,200 --> 00:42:22,250
Oh, Pam grout.
1205
00:42:22,700 --> 00:42:23,060
Hold on,
1206
00:42:23,270 --> 00:42:30,110
hold on This one,
1207
00:42:30,110 --> 00:42:30,890
have you read this one?
1208
00:42:30,890 --> 00:42:31,390
Pam grout.
1209
00:42:31,460 --> 00:42:32,450
Think and grow rich.
1210
00:42:32,810 --> 00:42:35,390
No, she's amazing too.
1211
00:42:36,380 --> 00:42:39,170
I love Pam grout and another fun one.
1212
00:42:39,170 --> 00:42:41,900
What's not money mindset,
1213
00:42:41,990 --> 00:42:45,770
but it is like quantum physics experiments of like your mind's
1214
00:42:45,770 --> 00:42:47,210
power is east squared.
1215
00:42:47,990 --> 00:42:52,460
Awesome. So I'm reading one right now called why we will
1216
00:42:52,460 --> 00:42:53,960
works and it's kind of more,
1217
00:42:53,960 --> 00:42:54,770
it's very cool.
1218
00:42:54,800 --> 00:42:55,970
Yeah. Awesome.
1219
00:42:56,680 --> 00:43:01,640
I haven't heard of that one And Rachel Rogers book right
1220
00:43:01,640 --> 00:43:02,540
now, we,
1221
00:43:02,540 --> 00:43:06,310
she just released it and we should all be millionaires.
1222
00:43:06,320 --> 00:43:06,950
That one.
1223
00:43:06,950 --> 00:43:08,300
It's really good.
1224
00:43:08,300 --> 00:43:11,420
I haven't read that one.
1225
00:43:11,420 --> 00:43:14,240
I love like I go on vacation.
1226
00:43:14,280 --> 00:43:19,460
I'm like a personal growth book junkie.
1227
00:43:19,460 --> 00:43:20,480
You should read it.
1228
00:43:20,480 --> 00:43:21,050
I'm like,
1229
00:43:21,350 --> 00:43:21,830
no, no.
1230
00:43:21,830 --> 00:43:23,660
I don't read novels for a novel.
1231
00:43:23,840 --> 00:43:28,820
Okay. Some random beliefs that I have that I'm not worth
1232
00:43:28,820 --> 00:43:29,900
the time to read a novel,
1233
00:43:30,170 --> 00:43:31,130
but I just,
1234
00:43:31,130 --> 00:43:32,210
I really enjoy them.
1235
00:43:34,520 --> 00:43:35,870
I would prefer to read a per,
1236
00:43:35,900 --> 00:43:39,140
like a personal professional development book over a novel any day.
1237
00:43:40,310 --> 00:43:40,910
They're just like,
1238
00:43:40,910 --> 00:43:41,360
I don't know,
1239
00:43:41,360 --> 00:43:41,990
like this,
1240
00:43:41,990 --> 00:43:42,890
this is juicy.
1241
00:43:42,890 --> 00:43:44,330
It's a novel in my opinion.
1242
00:43:47,510 --> 00:43:48,640
Anyway. All right.
1243
00:43:48,640 --> 00:43:49,940
This has been so good,
1244
00:43:49,940 --> 00:43:50,960
Erinn. I really,
1245
00:43:50,960 --> 00:43:52,330
really appreciate it.
1246
00:43:52,330 --> 00:43:55,370
Let us know a little bit about where people can find
1247
00:43:55,370 --> 00:43:58,770
you and how they can learn more about you and potentially
1248
00:43:58,770 --> 00:43:59,640
work with you.
1249
00:43:59,640 --> 00:44:00,360
Yeah. Well,
1250
00:44:00,360 --> 00:44:01,810
thanks for having me on.
1251
00:44:01,810 --> 00:44:02,460
I love man.
1252
00:44:02,460 --> 00:44:03,260
We went deep.
1253
00:44:03,260 --> 00:44:04,200
Yeah. I love it.
1254
00:44:04,200 --> 00:44:06,080
Keep this conversation going,
1255
00:44:06,260 --> 00:44:07,210
but again,
1256
00:44:07,210 --> 00:44:09,430
it's not show Rogan show.
1257
00:44:09,430 --> 00:44:10,380
Oh, right.
1258
00:44:10,380 --> 00:44:14,290
So you can find me I'm most active on social on
1259
00:44:14,290 --> 00:44:19,360
Instagram and parents gave me a very unique spelling of my
1260
00:44:19,360 --> 00:44:22,000
name. So I'm going to spell it.
1261
00:44:22,000 --> 00:44:24,330
It's at @erinn_bridgman.
1262
00:44:24,330 --> 00:44:28,450
And then I know this is going to be airing before
1263
00:44:28,450 --> 00:44:32,040
the money mindset mastermind launches.
1264
00:44:32,040 --> 00:44:36,060
So if you are someone who wants to harness both your
1265
00:44:36,090 --> 00:44:38,670
thinking around money and your management around money,
1266
00:44:38,670 --> 00:44:44,070
I highly recommend the wealthy woman accelerator and you guys can
1267
00:44:44,070 --> 00:44:45,060
get on the wait list for that.
1268
00:44:46,560 --> 00:44:47,970
Yay. Aaron,
1269
00:44:47,970 --> 00:44:49,080
this has been so great.
1270
00:44:49,080 --> 00:44:51,540
Thank you so much for taking the time to chat with
1271
00:44:51,540 --> 00:44:54,240
me. I had a blast and yeah,
1272
00:44:54,270 --> 00:44:57,900
I'll have to keep in touch and can't wait to just
1273
00:44:58,070 --> 00:44:59,010
see how all this goes.
1274
00:44:59,040 --> 00:45:00,370
You guys out there,
1275
00:45:00,370 --> 00:45:03,350
let us know what your biggest takeaway was.
1276
00:45:03,350 --> 00:45:05,920
And Erinn DM over there on Instagram,
1277
00:45:05,920 --> 00:45:09,570
let her know that you appreciated her conversation.
1278
00:45:09,570 --> 00:45:12,220
And I will see all of you guys next week.
1279
00:45:12,220 --> 00:45:13,210
Thanks again,
1280
00:45:13,210 --> 00:45:14,950
Erinn, for being with us.
1281
00:45:14,950 --> 00:45:17,360
If you enjoy this podcast episode,
1282
00:45:17,360 --> 00:45:21,010
go ahead and take a screenshot of this episode on your
1283
00:45:21,010 --> 00:45:24,980
phone and posted up there on your Instagram stories and be
1284
00:45:24,980 --> 00:45:27,720
sure to tag us at hair of the dog academy.
1285
00:45:28,020 --> 00:45:31,500
And we would just love to see how you're listening and
1286
00:45:31,500 --> 00:45:32,760
a full disclosure.
1287
00:45:32,760 --> 00:45:36,870
Sometimes we just like to give away a little pet photographer,
1288
00:45:36,870 --> 00:45:39,880
swag in the form of hair of the dog t-shirts and
1289
00:45:39,880 --> 00:45:42,640
sweatshirts. So what are you waiting for?
1290
00:45:42,640 --> 00:45:46,040
Go ahead and share that screenshot of this episode.
1291
00:45:46,040 --> 00:45:49,360
And don't forget to tag us @hairofthedogacademy.
1292
00:45:49,360 --> 00:45:50,940
And while you're there,
1293
00:45:51,390 --> 00:45:53,670
maybe you want to jump on over to our account and
1294
00:45:53,670 --> 00:45:56,880
see what we're up to on the gram would love to
1295
00:45:56,880 --> 00:45:57,660
connect with you.
1296
00:45:58,080 --> 00:46:00,420
Thanks for listening to the hair of the dog podcast.
1297
00:46:00,480 --> 00:46:02,760
This was episode number 126.
1298
00:46:03,000 --> 00:46:04,890
If you want to check out the show notes for access
1299
00:46:04,890 --> 00:46:06,630
to any of the resources that we mentioned,
1300
00:46:06,810 --> 00:46:11,580
simply go to www.hairofthedogacademy.com/
1301
00:46:11,580 --> 00:46:14,370
1, 2 6.
1302
00:46:14,370 --> 00:46:17,610
Thank you for listening to this episode of hair of the
1303
00:46:17,010 --> 00:46:17,610
dog podcast.
1304
00:46:18,120 --> 00:46:19,410
If you enjoyed this show,
1305
00:46:19,500 --> 00:46:21,210
please take a minute to leave a review.
1306
00:46:21,420 --> 00:46:22,320
And while you're there,
1307
00:46:22,470 --> 00:46:23,820
don't forget to subscribe.
1308
00:46:23,880 --> 00:46:26,100
So you don't miss our upcoming episodes.
1309
00:46:26,610 --> 00:46:27,330
One last thing,
1310
00:46:27,750 --> 00:46:30,390
if you are ready to dive into more resources,
1311
00:46:30,690 --> 00:46:36,060
head over to our website@wwwdothairofthedogacademy.com.
1312
00:46:36,390 --> 00:46:39,630
Thanks for being a part of this pet photography community.