Steve Garchow is President at Foresight Business Consulting, a Chicago-based marketing firm. Steve is obsessed with making a difference in the way companies market their products and services. He believes any company can improve financial performance by implementing impactful marketing programs.
Steve started as a market researcher, eventually building his career to assume the role of Vice President, Global Marketing for a $700 million division of a Fortune 300 company. After stints as a senior manager of two start-ups, Steve launched his consulting company and today has a proven track record helping companies improve marketing and financial performance. He provides high-value strategic marketing support focused on enhancing the market uptake of products and services and has conducted dozens of successful marketing projects.
From his experience, Steve identified approaches to "market differentiation" that worked. He integrated these concepts into a process that helps an organization's marketing message stand out from their competition and resonate with their customers.
As Steve says, "Engineers develop great products and great marketing transforms a customer's perceptions of those products which generate successful benefits based on messaging and strategy."
In this podcast, Steve will be interviewed by Debbie Fliehman, host of Thought Leaders Talk Business. He'll answer the following questions and will provide marketing tools, tips, and techniques that can work for nearly any size and type of business.
1. Doesn't everyone understand the importance of having a different marketing message than their competition?
2. Why is there a lack of understanding today regarding getting marketing results?
3. What steps should be taken to make sure companies have a message that stands out in the crowd?
4. What are some of the key elements Steve looks for when he first starts working with a company's product or service?
Listen to this podcast to hear examples of where Steve's approach has worked for his clients.
Steve Garchow can be reached at 224-520-0506 or [email protected] or on LinkedIn.
Debbie Fliehman can be reached at 847-902-4175 or [email protected]