Movement Podcast

The Business of Movement

July 09, 2020 Dr. Lee Burton | Guest Chris Poirier Season 1 Episode 8
Movement Podcast
The Business of Movement
Chapters
Movement Podcast
The Business of Movement
Jul 09, 2020 Season 1 Episode 8
Dr. Lee Burton | Guest Chris Poirier

On this week's episode (recorded on 4/30/20), we speak with Chris Poirier, owner of the fitness equipment company, Perform Better. Chris is a major influence on today’s fitness industry; a leader in education and product trends.

He explains how he founded Perform Better over two decades ago. He details how aligning education with products early on gave him a competitive edge, his strategies for running a better business environment, and what makes a great presenter.

Chris gives his take on what the gym model may look like, post-COVID. We discuss the business of personal trainers, big-box vs small gyms, and online training. 

He lays out characteristics of what makes a successful gym owner, and how small gyms may be able to seize opportunity during this new normal.

So let’s get down to business on today’s Movement Podcast-- Powered by FMS.


Show Notes

On this week's episode (recorded on 4/30/20), we speak with Chris Poirier, owner of the fitness equipment company, Perform Better. Chris is a major influence on today’s fitness industry; a leader in education and product trends.

He explains how he founded Perform Better over two decades ago. He details how aligning education with products early on gave him a competitive edge, his strategies for running a better business environment, and what makes a great presenter.

Chris gives his take on what the gym model may look like, post-COVID. We discuss the business of personal trainers, big-box vs small gyms, and online training. 

He lays out characteristics of what makes a successful gym owner, and how small gyms may be able to seize opportunity during this new normal.

So let’s get down to business on today’s Movement Podcast-- Powered by FMS.