Finding that one in a billion purpose to build your business; with Vikas Garg of Abillion

In this episode of The UnNoticed Entrepreneur, host Jim James interviews Vikas Garg, founder and CEO of "Abillion," a customer review app that focuses on plant-based diets and sustainable consumption. Garg shares his journey of leaving corporate banking to create a global community of vegans and foodies, and discusses how his app has been able to gather user-generated content and scale the business. Vikas' tip for entrepreneurs is to build a community around their brand to increase engagement and visibility.

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Welcome to The UnNoticed Entrepreneur. This show will tell you how to get the recognition you and your business deserve. Our guests share their practical insights and tools, which you can use straight away. Your host is International Entrepreneur, Podcast Host, and Author, Jim James. Welcome to this episode of The UnNoticed Entrepreneur. Today, we're going to Singapore to meet Vikas Garg, who is the Founder and CEO of a platform called "Abillion". Vikas, tell us about "Abillion" and the project you've got in mind. So we're "Abillion". And, I started this company in July of 2017. And really it's been a lifelong passion for me around animals and animal rights, and my love for the environment and for animals. And it's something that's always kept me vegetarian and then vegan throughout my life. And for me, we really started this company to help make that journey a lot easier and more accessible and more fun for a lot of people. We know that there's an interest that's increasing around the world in plant-based diets or more sustainable consumption if we just broaden it out a little bit more from just food. But consumers, while they may even have a lot of choice, don't really know what to choose. And often they have bad experiences, and it often feels like a sacrifice or a compromise. So we want to really bring a community of people together around the world. We've created sort of a consumer review app. So as of today, we have 895,000 options, vegan options from around the world on our platform that have been reviewed about nearly 600,000 of those are consumer products. So they might be packaged foods, they might be cosmetics products that are non-animal tested and cruelty free. We have about 150,000 clean beauty cosmetics products. And then they might even be things like apparel, clothes, et cetera, sneakers, right, that are environmentally friendly in nature. So, we really are spanning the entire consumer vertical. We have 107,000 consumer products companies on our platform, and we have 110,000 restaurants from around the world. Vikas Garg, CEO of Abillion. It's amazing. If there's one piece of advice, one tip that you'd give to my fellow Unnoticed Entrepreneurs on how you've pioneered and built "Abillion", what would that be? I'd say one piece of advice, just show up every day. Be present. And if you really believe in something and go for it. Go for it. Be consistent. Be authentic. If you can find purpose and if you can find something to do as an entrepreneur that allows you to connect your values and sort of your purpose in life to your work, you will work harder on it through the hard times, through the good times, through the hard times, and you will just treat yourself better. You will be honest, you will work your ass off to achieve that thing because it matters to you.