The UnNoticed Entrepreneur

Video killed the radio star, then slideshare; so how to share your presentations?

October 20, 2020 Jim James
Video killed the radio star, then slideshare; so how to share your presentations?
The UnNoticed Entrepreneur
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The UnNoticed Entrepreneur
Video killed the radio star, then slideshare; so how to share your presentations?
Oct 20, 2020
Jim James

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This year Slideshare has been absorbed by Scribd; so what can we use to share and promote presentations? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations. 

The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a "YouTube for presentations." Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool—and a new social channel for presentations.

Sadly, that era is over and what was the best place to share presentations and gain new viewers is disappearing behind a paywall. Video killed the radio star, and quite possibly slideshare too.

However, if you are looking for simpler sharing platforms explore the following:
https://www.authorstream.com
https://speakerdeck.com
https://speakerstack.net


SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.

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Show Notes Transcript

Get Noticed! Send a text.

This year Slideshare has been absorbed by Scribd; so what can we use to share and promote presentations? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations. 

The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a "YouTube for presentations." Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool—and a new social channel for presentations.

Sadly, that era is over and what was the best place to share presentations and gain new viewers is disappearing behind a paywall. Video killed the radio star, and quite possibly slideshare too.

However, if you are looking for simpler sharing platforms explore the following:
https://www.authorstream.com
https://speakerdeck.com
https://speakerstack.net


SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.

If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/



Support the Show.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Hello, welcome to this episode of speak pr. My name is Jim James. And this is the podcast for anybody that's got value locked up in their organisation. And they're just looking for ways to release that. And today we're going to talk about the power of presentations online. It used to be that I would put everything on SlideShare. Now SlideShare was founded in 2009, in India, when three fellow entrepreneurs gathered together to make a YouTube for presentations. But now SlideShare as of this year has been acquired by scribed. Which means that, for those of us that were using what was the YouTube for presentations, we now need maybe to change tack, or to look at scribe. So I'm looking at ways that we can share PowerPoint presentations, like a file, share, embed on our websites, but also to find traffic for that content to share it and publish it with more than just the people we know. So the growth of SlideShare back in 2009. By the three founders, Emmett, Rajan, Rashmi Sinha, and Jonathan boutelle, was a phenomenon. And within a few years, they managed to build up 38 million registered users, including me, we all needed a tool to share the PowerPoint presentations, and also to publish them. And in 2016, it had reached over 70 million visitors per day. And at one stage, Alexa listed, this is one of the top 100 most visited websites in the world. And I relied on it greatly for our own isas PR content, but also for our clients, especially those living in China, the SlideShare wasn't blocked. And in fact, being owned by LinkedIn, of course, we could double up with one single login. And it was so powerful, apparently that Obama used it to post his birth certificate when he was being challenged by President Trump. But as of this year, as of August, the 11th, it has moved across to scribed. And scribed, was founded by a chap called Tripp Adler. And his mission, since 2007, has been to create a publishing powerhouse really, that's got everything, from magazines, to books, to audiobooks, to documents into podcasts. And interestingly enough, if you go to the website, it doesn't actually mention presentations in form of PowerPoint, as it is scraped publishing type. When you go to SlideShare, it says that this is now owned by scribed, and that they're managing the account. I'm not sure if there's going to be a migration and a rebranding of the content. Currently, it still looks like slideshare. We think about this, because I would regularly get a couple of hundred even thousands of views on a PowerPoint presentation that I posted. But also has been a great way to go and find out information, because companies like Edelman, or Boeing will share presentations on on LinkedIn, and SlideShare as kind of a community publishing platform. So now that's changed. Now it looks as though we can still upload our content to SlideShare, we can also get a new account with scribed. It appears that it's free to post content, but to subscribe to content, it's about $11 a month. As of January of this year, there are million subscribers. So it's obviously working, and you get what appears to be a one time almost like a Netflix for text. So you get books from all manner of publishers, you can get audiobooks, you can get newspapers. So it's really an amazing platform. And the way that scribed positions itself is that they have wanted to keep reading alive in the 21st century. So that's their vision. But for those those of us that don't have those lofty ambitions, but really just want to share content, either as an embed on a website, or to publish it so that we might use it actually for SEO purposes. Or for sharing with clients. This creates a little bit of a problem because if I want to share a deck, I would often upload it to SlideShare with a password and then send the link to the client because it would obviously be a smaller a smaller file, they wouldn't have to download the file. So what can we use instead? So there's one called author stream, which also then allows you to share PowerPoint, or Keynote which is useful And PDF PDF presentations. So author tream.com makes it easier, just ike SlideShare did to put your owerPoint or Keynote for those f us that use Mac, on to ebsites, but also it can make t into a YouTube video or other ake it into a video format, hat then you could repost onto ouTube. So that's pretty handy ctually. It has a free version, here you can sign up and upload resentations. You can embed hem on your blogs, through the mbed code, you can convert it nto HD or non HD video. It also as a tracking form, which is seful. A bit like Vimeo does he on the end frame, you can dd a call to action. And you an also track views and ownloads and viewers location hich is a really useful unction from SlideShare as ell, which still exists. Of ourse, it still exists lideshare. But it looks as hough it's the Mary Celeste at he moment just floating with no eal direction and everyone's bandon ship. With the author tream, you can also create randed channels. Now I have to ay that looking at it, the ankings of the posts on their hemselves are not that great. ne of the best ranked views is 5,811. So not massive. But it oes seem to have a lot of unctionality. You can use the ree version as a pro version or four pounds $4 20 per month, nd a business version at 3995. nd it depends really on things ike how many presentations you ant to upload in terms of torage, branding, and nalytics, the usual fare, so t's free to use to post if you ust want to embed your content. nother one is a speaker eck.com and speaker deck looks ore professional. And I saw ome of their presentations had 4,000 plus views. So more raffic, but I think that may lso be because these are being osted by professional resenters and speakers. They re having their for you the bility to convert to PDF and pload make it nice and simple or you. Functionality looks a ittle less complicated. There's nother one called speaker snack otnet, Speaker stack dotnet. nd again, that is an upload of our files and an embed. But hat none of these are doing is iving you the traffic that lideShare had where it had the 0 million viewers per month. here's another one called rezi, which enables you to make nimated videos and embed video nd incorporate video and share n real time across, for xample, a conference or a zoom ith very fancy animated raphics. So really sort of owerPoint on teroids. But none of them reall are replacing the power and ublicity of slideshare. So it' a shame. I'm not quite sure hy SlideShare has died. So ther's a view that really, a a platform presentations in PowerPoint have been replaced by videos and by podcasts. So ma be the demise of PowerPoint is he rise of podcasts and also of ebooks. Either way, I sh ll continue to post things to SlideShare because he functionality is still the e. But what I'm lacking, of cour e, is the audience. But then we ll have to manage that by creat ng great content and posting th t, for example, into my LinkedIn or into Facebook, or i to newsletters. So if anybody's ot any other alternatives or SlideShare, and would like to share those, please o. Otherwise, I leave you w th these offerings. So scri ed seems to be the biggest ga e. But it's charging money for he content. Which means that if you've got content online, it may not be found unl ss someone's paying to see it. So in the meantime, then I wo ld say presentations are chang ng their nature, we can em ed video, we can embed audio, he functionality is becoming rea ly almost like a moving video. nd I for one, I'm using loom. om now so rather than sending j st a PowerPoint, I'm actua ly having an embedded video wit in that and a talking head. So maybe that's also wha's happening is that we're j st moving and the technology nd the desire for static sli es without any voiceover and ow the video is no lon er sustainable. So thank you v ry much for listening to th It'll be a short episode because actually there wasn't a Much alternative to SlideShare so not too much to report. But thank you for listening to this episode of speak PR. And I wish you the best of health a profitable business and that you're sharing through PowerPoint, you find one of these tools to be of service to you. In the meantime, if you would like to talk to me about public relations and also about our speak PR mastermind, please do contact me Gemini spear.com or find me on LinkedIn at Jim James ecers Public Relations or come to our website. We have a dedicated speak PR co mastermind website to really many ways to get in touch. So thank you so much for listening, and I wish you well and if you like this podcast, please share it and rate it if you possibly can.

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