Listening to Joanne Weibe of CopyHackers on a Thinkific Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content and guidelines reduce the risk and will save time for anyone trying to get noticed and leading wider awareness into a sales funnel.
The formula is:
Problem - what is the person try to fix
Agitation - what frustration is that problem causing
Solution - how did they try to fix it before
Agitation - the failure of their solution
Introducing - our own solution
Why - our solution is going to solve the problem
Try - samples of the product e.g. templates, trial offer
Buy - overcoming issues of cost, time commitment, cash flow,
I then share the 7 Sweeps Copy Hackers undertake on any piece of writing. These are equally valid for any kind of writing be it website copy, a case study, a press release or a direct marketing piece.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here.
Listening to Joanne Weibe of CopyHackers on a Thinkific Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content and guidelines reduce the risk and will save time for anyone trying to get noticed and leading wider awareness into a sales funnel.
The formula is:
Problem - what is the person try to fix
Agitation - what frustration is that problem causing
Solution - how did they try to fix it before
Agitation - the failure of their solution
Introducing - our own solution
Why - our solution is going to solve the problem
Try - samples of the product e.g. templates, trial offer
Buy - overcoming issues of cost, time commitment, cash flow,
I then share the 7 Sweeps Copy Hackers undertake on any piece of writing. These are equally valid for any kind of writing be it website copy, a case study, a press release or a direct marketing piece.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Am I adding value to you?
If so - I'd like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I'm adding value to you, please support me by clicking the link now.
Go ahead, make my day :)
Support the show here.