The UnNoticed Entrepreneur - how to overcome being overlooked.

Trailer: A PR strategy to win coverage for caged chickens in Singapore.

July 06, 2021 Jim James
The UnNoticed Entrepreneur - how to overcome being overlooked.
Trailer: A PR strategy to win coverage for caged chickens in Singapore.
Chapters
The UnNoticed Entrepreneur - how to overcome being overlooked.
Trailer: A PR strategy to win coverage for caged chickens in Singapore.
Jul 06, 2021
Jim James

There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases,   also don't want to send out your press release. So what can you do about that? Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.

You can see the coverage here

If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Please rate the show here.

Thank you for listening to this episode of the unnoticed to show. I hope that you've enjoyed. If you have, please do rate it on any of the players. If you'd like more information, go over to EASTWEST PR and subscribe to our weekly newsletter. Or connect with me on Linkedin that's just Jim James.  I'd be delighted to connect with you and let me know how i can help you to get noticed.

Support the show (https://lovethepodcast.com/Unnoticed)

Show Notes Transcript

There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases,   also don't want to send out your press release. So what can you do about that? Today, I'm going to share with you a case study on how I turned a press release about caged eggs into a story about salmonella which gained national attention in Singapore.

You can see the coverage here

If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Please rate the show here.

Thank you for listening to this episode of the unnoticed to show. I hope that you've enjoyed. If you have, please do rate it on any of the players. If you'd like more information, go over to EASTWEST PR and subscribe to our weekly newsletter. Or connect with me on Linkedin that's just Jim James.  I'd be delighted to connect with you and let me know how i can help you to get noticed.

Support the show (https://lovethepodcast.com/Unnoticed)

Jim James:

There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases, also don't want to send out your press release. So what can you do about that? Just because a mainstream platform doesn't want to give you an airing, it doesn't mean that there isn't an angle somewhere. It's just finding it. Start with one media that will publish the story and build, use the credibility from that coverage to establish an audience. All you need is one piece of coverage to start. Don't give up. The sense of legitimacy and that can lead to the cascade effect. Amplify that using your own social networks and get other people to share it through this. And if you can get the industry players to start to comment because then those people that you need to impact end up being drawn into the conversation.