Trailer: Why do Schools, MacDonalds, and Google all make customers the hero of their publicity?

Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make them into the hero. This is classic text book marketing, and here I share how you can look at the 14 stages of the hero's journey for your business publicity.

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Transcript

Jim James: 0:17

Who does the best job of putting their customers first and making the hero's journey? It's schools. I've just been to my daughter's graduation ceremony. And I can tell you that they do a fabulous job of doing what the textbooks say, and that is to make your hero the customer The hero's journey is a common narrative in theater movies, but also it's the best way to generate productive public relations for you in your business. Google does the same thing. The adverts are simply the search box. Asking you where your search is going to take you. Big brands are putting their customers center stage in their stories. Let's take a cue from those and let's start to do that with our own businesses let's find ways to make our customer at the heart of our story make them into the heroes and then the campaign carries itself