Trailer: What is the best way to get coverage for blockchain start up companies using a ghost writer?

What are the challenges of securing coverage in a fast-moving emerging tech sector like blockchain, and how to set realistic expectations with your agency? Just some of the questions I cover with Nick Vivion.  Working from his RV on the Mississippi River, Nick is the founder of Ghost Works Communications, a boutique integrated communications agency focused on blockchain and emerging tech. 

Transcript

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Don't hide anything! Even the bad stuff. We need to know the truth to get to where we need to be. And so the key is just encouraging that type of relationship. And then, these, whenever you expect quick results, like anything you can't get rich quick, May happen to a few people, but you're not going to get famous quick. We have to fight the buzzword parade rights, the first step to cut through the buzzwords to really figure out what everyone is trying to say So whether it's country or region, ideally country or language-based, and then you got to localize all of your approaches. I just find that sales teams really understand customer problems. They understand new things that are emerging. I love that we're getting recordings of calls, if I can get access to them. And so it's also investing in the longterm of the relationship because the more I understand about your business and where it's going over time, the better I get.