Franchisors and multi-market companies face the challenge of decentralization of social media campaigns whilst retaining control over brand identity. Adplorer provides an all in one solution for local, digital advertising campaigns across Google, YouTube, Bing, Facebook, Instagram and more. Joe Shultz explains how Adplore tackles this, and how he is getting sales leads using trade associations, Linkedin, and eventSocial listening - google alert killer!
I work for Adplorer. We help multi location businesses to maintain the same voice of the brand in all the different markets that they work with. You provide a level of freedom to the local business owners to run the lead generation the way they see fit. It allows the small local business owners to run, like state of the art marketing campaigns, but still at the very reasonable budget. The way our platform works is that we help the central unit to provide basically templated campaigns to the different local business owners that they can use, and they can self serve themselves and select what campaigns that they want to use and then adapt them as they see fit. And then start generating leads in a much more cost efficient way than they could if they didn't work with a platform like. Our aim is to make sure that there is no competition so that the, every pound spent for a local business owner is spent on kind of maximizing the ROI all their marketing campaigns. We can still then utilize all the learnings that we've done from all the other locations to better serve that new, dealer We call this "Collective intelligence marketing"