Soundbite: How to build 1 million subscribers by providing a customer centric video creation platform.

Lumen5 co-founder Michael Cheng explains how the Vancouver based video creation app has grown to 1 million subscribers by producing the powerpoint of video, but also canny tips on using an end frame water mark to help their brand to go viral, but not before he spent many months producing videos for people in community groups online for free.  Lots to take in here both for anyone looking for a video creation tool but also any business owner building a brand through evangelist marketing.

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Transcript

Michael Cheng: 0:00

Everyone wants to watch videos, but not everyone knows how to create videos. It seems like a complicated thing. Lumen5 is PowerPoint for videos, so that anyone without experience can still create really engaging video content for their brand. Our emphasis was how do we make five people really happy. How do we make 10 people really happy, 15 people? And in the early days I really tapped into communities and that customer centricity has created a lot of advocacy over the years. Lumen5 has been around for about five years and today we're just celebrating the threshold of a million new users. For the first six months creating videos myself using Lumen5 almost as like an unpaid contractor. We have a very nifty feature that allows you to turn blog posts into videos and for busy marketers for busy entrepreneurs who are on the go, that's what they love to use. We have a stock media and what that means is you don't have to go and capture footage, you don't need a camera, you don't need a microphone. We do have a music library for all of you out there who are stressed at the thought of music production. We've always believed that the best design is invisible. The best technology is invisible. You can go through the entire video creation process and not know what happened. Anyone can create videos for free, without a credit card without paying anything.