Trailer: Toxic content online can kill your brand quickly but there is a solution available now.

Factmata spots really toxic, really racist, really harmful content much earlier than a human could possibly find in the mess of social mentions, and importantly understands the stance taken by those influencers sharing that content. This matters.

According to CEO Ant Cousins, the technology developed by AI visionary Dhruv Ghulati can automatically extract relevant claims, arguments and opinions, and identify threatening, growing narratives about any issue, brand, or product so that you can take action before the negative chatter kills the company.

Trailer for the full show coming up next.

Transcript

Ant Cousins 0:00

Context is king. We will spot that narrative and flag it to you: this is potentially really toxic, really racist, really harmful, whatever we're going to do that much earlier than a human could possibly find in that kind of mess of mentions. The one thing we do differently to other people in that space is we don't just track kind of basic sentiment like objectively is this piece of content, objectively positive, negative, neutral -we have stance. We find the kind of common threads we find the narratives. and identify those narratives across all the different mentions across all the different platforms so that you, as a human, aren't looking through a thousand tweets, trying to work out why is this all so negative?