
Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Podcasting since 2020 • 196 episodes
Content Marketing, Engineered Podcast | TREW Marketing
Latest Episodes
Lessons from the Automate 2025 Show Floor
Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to Engineers report to include data about the buying decisions of engineers and technical buyers across Europe. We dive into the di...
•
Season 1
•
Episode 196
•
26:14

Comparing Content Preferences of Engineers in Europe and the US
Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to Engineers report to include data about the buying decisions of engineers and technical buyers across Europe. We dive into the di...
•
Season 1
•
Episode 195
•
38:59

Behind the Questions: Inside the 2025 State of Marketing to Engineers Report
Have you ever wondered how we decide which questions make it into our annual State of Marketing to Engineers report—and why those questions matter? In this episode, we pull back the curtain on the research process, revealing the strate...
•
Season 1
•
Episode 194
•
30:42

Navigating Industrial Marketing Challenges in a Shifting Economy
Feeling a little uncertain in today’s economic climate? As the macroeconomic landscape continues to shift, marketers are being asked to do more with less. By focusing on efficiency and honing in on what truly drives results, marketing teams can...
•
Season 1
•
Episode 193
•
29:16

A Sales Leader’s Perspective on Content that Earns Engineers’ Trust
When your sales territory spans thousands of square miles, and your customers are highly technical decision-makers, you need more than a few cold calls and sales brochures to break through. For Wes Murray, Regional Sales Manager at Hayward Flow...
•
Episode 192
•
23:31
