
Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Podcasting since 2020 • 202 episodes
Content Marketing, Engineered Podcast | TREW Marketing
Latest Episodes
Unifying Sales and Marketing with A. Lee Judge's CASH Framework
Do you ever feel like your marketing efforts are undervalued by sales, or worse, misunderstood by leadership? This episode is all about working through one of the most persistent challenges in business: aligning sales and marketing.
•
Season 1
•
Episode 223
•
43:45

What is THE SEO Alligator? A New Challenge in Search Metrics
Have you noticed a steady drop in your click through rate in Google Search Console, even as impressions seem to be increasing? You're not alone! TREW's Account Director, Erin Moore, explains the "SEO Alligator" phenomenon and how marketers shou...
•
Season 1
•
Episode 222
•
15:56

Brand Marketing with Technical Publications — From PR to Ad Campaigns
In this episode, Morgan Norris speaks with Susan Poeton, Publisher, Owner and CEO of Industry Today Media. They discus the evolution of publishing and strategies for technical companies to effectively communicate their news. They explore the im...
•
Season 1
•
Episode 221
•
29:18

Extending your Corporate Message Successfully as your Brand Grows
As your company grows and changes, whether through acquisitions, new products, or expansion into new markets, it's important your messaging evolves, too. Learn how to evolve your messaging and align both internal and external stakeholders along...
•
32:21

How to Create Kick-Ass PR Campaigns for Engineering Companies
As AI-generated content becomes more common, technical buyers and engineers are turning to more vetted sources than just company blog articles. Trusted technical and trade publications are gaining influence, and a strong PR strategy can h...
•
Season 1
•
Episode 197
•
41:41
