Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Podcasting since 2020 • 213 episodes
Content Marketing, Engineered Podcast | TREW Marketing
Latest Episodes
Cutting Through the Noise: Authentic LinkedIn Marketing in Manufacturing
Jake Hall is back on Content Marketing Engineered for a deep dive into what actually works on LinkedIn for industrial brands. We break down best practices for approaching LinkedIn not just as a company page, but through your spokespeople and em...
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Season 1
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Episode 215
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32:30
Audience Research, Zero-Click Content, and AI: How B2B Buyer Behavior is Changing Now
Erin Moore sits down with Rand Fishkin, one of the most influential voices in modern marketing, to unpack how audience behavior, search, and content strategy are fundamentally changing in 2026. They discuss the rise of zero-click marketing, the...
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Season 1
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48:01
From Skeptic to Strategist: Embracing Reddit for Industrial Marketing
What if one of the most influential channels for industrial buyers isn’t LinkedIn or Google, but Reddit? Reddit is shaping how engineers research products, validate vendors, and even influence AI-powered search results. In this episode, we dig ...
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27:14
2026 Marketing Trends: The Power of a Strong Differentiated Strategy
Every December, we wrap up Content Marketing, Engineered with a tradition: a trends conversation with TREW Marketing’s own Lee Chapman. This episode focuses on how Industrial Marketers can reckon with with the new age of AI and differe...
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24:31
Comparing Research Behaviors of Career Pros and Next Gen Engineers
As industrial marketers plan out their 2026 marketing strategies, it's important to take into consideration the difference in research and buying behavior of engineers across generations. EETech's Terra Gledhill in on this week's episode to sha...
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Season 1
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Episode 211
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33:36