Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
Latest Episodes
How to Market Complex Products Without Being an Engineer
Breaking into a technical industry can feel intimidating for marketers, especially when you're surrounded by engineers, product experts, and complex technologies. But you don't need to become an engineer to become an effective industrial market...
The Content Marketing Pivot to Thought Leadership and PR
If your content strategy still revolves around publishing endless "what is" and "how to" articles, it's time to update your strategy. Learn why taking a clear point of view, investing in original research, and building credibility beyond your o...
How Industrial Brands Can Measure and Improve AI Visibility
AI search is changing how buyers discover and evaluate vendors, yet many industrial companies have no idea whether they're being cited in tools like ChatGPT, Claude, Gemini, or Perplexity. Over the past few months, we've conducted AI visibility...
Inside the European Engineer's Buying Journey
How do European engineers research, evaluate, and purchase technology today? How do these behaviors differ from their North American counterparts? I sat down with Udo Bormann to discuss the 2026 State of Marketing to Engineers Research report w...
What Surprised Us Most in the 2026 State of Marketing to Engineers Research Report
For the first time in the report’s nine-year history, technical publications surpassed vendor websites as engineers’ top source for researching purchases, signaling a growing demand for trusted, third-party content. Listen to the latest episode...
