Content Marketing, Engineered Podcast | TREW Marketing
If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
Content Marketing, Engineered Podcast | TREW Marketing
How B2B PR Should Fit into Your Integrated Marketing Strategy
Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR shouldn't be overlooked in your overall marketing strategy.
Michelle Garrett is the author of B2B PR That Gets Results, a new public relations book that helps companies understand the importance of PR while providing tactical PR tips. On this episode, Michelle and I discuss how PR can help companies tell their stories and gain credibility. We talk about the misconceptions about PR, the difference between paid, earned, shared, and owned media, and the the integration of PR with content marketing and social media. We also talk about how to measure your PR efforts.
Takeaways
- PR is an essential component of B2B marketing and can help companies gain credibility and tell their stories.
- Misconceptions about PR include confusing it with advertising.
- PR should be integrated with content marketing and social media to maximize its impact.
- Measurement of PR efforts can include placements, impressions, and traffic generated.
- Consider adding PR to your marketing program to improve brand reputation and share company achievements.
- Quality writing is crucial in PR to stand out and engage audiences.
Resources
- Connect with Michelle on LinkedIn
- Connect with Wendy on LinkedIn
- Learn More About Michelle Garrett's PR Services
- Read Michelle's New Book: B2B PR That Gets Results
- Related Episode: Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
- Related Episode: How EETech is Helping Technical Brands Build Community and Add Self-Service UX
