Sustainable and Upcycled Cookies with Maura Duggan, Founder of Fancypants Baking Co.

About Maura:
Maura Duggan is the founder and CEO of Fancypants, a delicious crispy cookie brand using high-quality ingredients with an elevated twist. She originally started Fancypants as a decorative cookie company in Massachusetts in 2004, along with creating her own manufacturing facility to ensure quality control and scale the business. Maura ​​evolved the company with her husband and COO Justin Housman into a premium CPG cookie brand in December 2023. Maura was inspired by the homemade cookies she made with her grandmother after school, creating a range of classic, approachable, and innovative flavors with a special fancy touch. With sustainability top of mind for Maura, she’s proud that Fancypants is a zero-waste, upcycled cookie brand.

Before becoming a full-time baking entrepreneur, Maura had a career in neuropsychology education including working at The Perkins School for the Blind. She valued her time at the school teaching students with varying degrees of vision and hearing and other health and cognitive issues, as she learned to see the world differently and gain perspective on what is truly important in life. When she wasn’t with students, she was tied to a desk and daydreaming of baking, which led her to pursue an entrepreneurship path. She earned a Masters from Harvard University in Mind, Brain, and Education and a Bachelors in Neuroscience from Northeastern University. Maura currently lives in the Boston area with her husband, two young children, and puppy Hazel, working at the Fancypants facility and offices in Walpole, Massachusetts.

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