Supplement Marketing Mastery
Discover what works in dietary supplement marketing DTC online.
If you’re a supplement brand, this show will uncover:
- How to maximize your supplement marketing
- What are the top supplement trends?
- How to use YouTube ads to grow a health supplement business
- What is the best way to grow a supplement brand?
- How to grow a supplement company
- What are the best supplement marketing strategies that work
- Is a supplement business profitable
- Who buys supplements
- Supplement funnels
- How to start a dietary supplement business or functional food brand
- And much more
Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.
Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
Supplement Marketing Mastery
Reverse-Engineering Grüns $500M Supplement Marketing Machine
In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated.
The format wasn't new. The "convenient on-the-go” positioning wasn't innovative.
So what actually drove their success?
This deep-dive reveals the marketing strategy most case studies miss.
While Grüns markets to a massive Total Addressible Market (TAM) with generic "nutrition gaps" messaging, they actually convert customers a very different way.
Using “PA” funnels that convert at 3-4x the industry average, and get customers with higher lifetime value.
Inside, this breakdown you'll find the exact “PA” funnel framework Grüns uses, complete with our customer research methodology that you can use, and a step-by-step guide for any supplement brand looking to move beyond generic wellness messaging.
What you'll learn:
- Why chasing the biggest TAM with generic messaging kills conversion rates
- The 3-tier framework that determines purchase behavior
- 4 specific “PA” funnels Grüns uses (They use more that this actually)
- The complete “PA” funnel template you can implement immediately
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
