Marketing For Supplement Brands
Discover what works in dietary supplement marketing.
If you’re a supplement brand, this show will uncover:
- How to maximize your supplement marketing
- What are the top supplement trends?
- How to use YouTube ads to grow a health supplement business
- What is the best way to grow a supplement brand?
- How to grow a supplement company
- What are the best supplement marketing strategies that work
- Is a supplement business profitable
- Who buys supplements
- Supplement funnel hacking
- How to start a dietary supplement business or functional food brand
- And much more
Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 12 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.
Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
Episodes
92 episodes
How Top Supplement Brands Win Authority Through Content Marketing
This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media com...
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Episode 93
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34:25
Cracking the Weight Loss Buyer Code: Why People Really Buy Weight Loss Supplements
Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers?The secret might surprise you. It's not about having the trendiest ingredients or the flas...
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Episode 92
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24:55
Innovation Strategies for Beauty from Within Supplement Brand
Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line. Learn how
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Episode 91
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1:15:11
The Hidden Path to Building a Fulfilling and Profitable Health Business
Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying small might be your biggest competitive advantage.Discover how focusing on a specific niche can generate millions without massi...
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Episode 90
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22:35
Off-Amazon Playbook: Diversify or Die
Are you building your supplement business on the quicksand of Amazon dependency? In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel is like walking a tightrope wi...
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Episode 89
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19:28
The Real Cost of Starting a Supplement Business
In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint: it's 10-25x more than most entrepreneurs estimate). Whether you're planning a lifestyle business or aiming for a multi-...
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Episode 88
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19:53
Supplement Discounting Strategy
Finding the Right Balance Between Promotions and Everyday Pricing.After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.
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Episode 87
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28:33
How to Grow a Supplement Brand When Ads Are Against You (Coaching Episode)
Marketing in the Danger Zone: How to Drive Sales in a Risky Supplement NicheAfter working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.
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Episode 86
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56:11
Understanding Supplement Buyer Segments To Get More Sales
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is ...
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Episode 85
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33:06
Supplement Business: Inventory and Cash Flow Management
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is ...
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Episode 84
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30:14
The Ultimate Funnel: Customer Referrals
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how yo...
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Episode 83
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13:24
The Scaling Trap Most Supplement Brands Fall Into: Coaching Episode
After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your...
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Episode 82
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32:17
The Growing Sports Supplements Market: Trends, Opportunities, and Insights
In this episode, we explore the booming sports supplements market, projected to reach $55.2 billion by 2034 with an 8.6% CAGR. We highlight explosive growth in key subcategories: Performance (24.4% increase), Creatine (120% YOY growth), and Hyd...
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Episode 80
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11:11
7 Key Ways To Market Supplements To Women Over 40
If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren’t just shopping for vitamins—they’re searching for real solutions to energy, hormones, metabolism, a...
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Episode 79
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16:34
Marketing Multi-Functional Supplements
The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking for multi-functional solutions that combine wellness benefits in new and innovative ways. This has fueled the explosive growt...
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Episode 78
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15:34
Foundation of a High-Converting Supplement Brand
In this dynamic landscape, a supplement purchase sits right in the middle of an emotional buying decision and a functional buying decision, influenced by the power of trust, belief, desire, and hope.If you want to work with me one-on-one...
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Episode 77
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23:39
Start-Up Supplement Company Playing The Long Game With No Marketing Budget (Coaching Episode)
Behind Closed Doors: A Coaching Call with a Start-Up Supplement CompanyIf you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.comIf you want to work wi...
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Episode 76
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39:22
0 to $1 Million: Lessons from a Supplement Brand’s Explosive Growth
Imagine going from zero to $1 million in sales in just one day. That’s exactly what the Bloom Nutrition supplement brand did. The success story of this supplement brand offers valuable insights into what it takes to achi...
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Episode 75
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26:59
Marketing Supplements to Baby Boomers
Baby Boomers take longer to decide when buying supplements.They spend more time researching due to skepticism, past experiences, and the overwhelming amount of conflicting health information available.Marketing supplements to Bab...
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Episode 74
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22:35
8 Emerging Trends Reshaping the Supplement Industry in 2025
Exploring the Next Big Things in Supplements: 2025 and BeyondThe vitamins, minerals, and supplements market has seen a significant transformation in recent years.Driven by shifting consumer preferences, advances in science...
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Episode 73
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26:25
The Fastest Growing Supplement Category - Part 2
Welcome back to the second part of my deep dive into the fastest-growing supplement category. In this episode, I continue our exploration by taking a closer look at the remaining categories that are at the top when it comes to revenue potential...
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Episode 72
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20:09
What is the Fastest Growing Supplement Category? Part 1
In this episode, I'm kicking off a two-part series on the fastest-growing supplement category in the market today. I'll explore the trends, consumer demands, and innovations driving this explosive growth. From understanding the customer's desir...
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Episode 72
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17:58
Secrets to Effective Marketing Campaigns for Nutritional Supplements
In this episode, I delve into the secrets behind effective marketing campaigns for nutritional supplements. Join me as I uncover strategies that resonate with today's health-conscious consumers, explore how to navigate regulatory challenges, an...
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Episode 71
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19:41
Where is the Best Place to Advertise Supplements?
Are you looking for proven strategies to amplify your supplement advertising?The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, partnering with influential health ...
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Episode 70
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21:50