Supplement Marketing Mastery
Discover what works in dietary supplement marketing DTC online.
If you’re a supplement brand, this show will uncover:
- How to maximize your supplement marketing
- What are the top supplement trends?
- How to use YouTube ads to grow a health supplement business
- What is the best way to grow a supplement brand?
- How to grow a supplement company
- What are the best supplement marketing strategies that work
- Is a supplement business profitable
- Who buys supplements
- Supplement funnels
- How to start a dietary supplement business or functional food brand
- And much more
Marketing for dietary supplement business growth. Bobby Hewitt is a supplement marketing expert with over 13 years of industry experience. Maximize e-commerce and direct-to-consumer sales of dietary supplements.
Marketing dietary supplements is different. If you’re a dietary supplement, functional food, or beauty care brand selling direct-to-consumers online, you can’t sell like the average eCommerce store. The rules of marketing are different for you.
Supplement Marketing Mastery
Why Ritual's $250M Success Left Growth On The Table
If you're running a supplement brand doing $2-5 million per year and feel stuck at your current level, I'm going to share something with you that most agencies will never tell you.
Because they don't know how people really buy supplements.
At Creative Thirst, we've spent years analyzing what separates supplement brands that break through revenue ceilings from those that plateau.
After optimizing pages, tracking millions in conversion data, and interviewing thousands of buyers, we discovered something critical:
There are four distinct psychological forces that influence how people by supplements: Trust, Belief, Desire, and Hope.
Most supplement marketers and founders stumble through these accidentally, optimizing the wrong things at the wrong time.
Have you heard of the supplement company called Ritual?
When we reverse-engineered their entire growth strategy, we discovered that they They masterfully implemented TWO of these forces—Trust and Hope. That execution alone built a $250M company.
But they left Desire and Belief completely unoptimized. That represents 30-50% untapped growth potential even at their scale.
Today, I'm going to break down our complete supplement buying forces framework, showing you exactly what Ritual mastered and what they missed, then giving you our implementation methodology so you can systematically address all four forces without their “New York Times” budget.
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
