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How To Share
The travel marketing podcast designed to help marketers and content creators find, write, and share their story with the world. With experience marketing award-winning hotels, Amy Draheim helps listeners craft stories worth sharing—stories that do more than sell a room or destination—they inspire.
Episodes
48 episodes
Ep. 48: The future of hotel design, with Rebecca Weinstein.
Rebecca Weinstein is the Director of Design at Highgate, a trailblazing hospitality firm known for developing bespoke hotel brands, predicting trends, and running hotels effectively. Highgate is currently taking over 3-5 hotels each month. They...
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Season 4
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Episode 48
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27:48
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Ep. 47: 5 Hotel Marketing Trends For Fall
With the Delta variant looming in the not-so-distant background, Amy shares how to take advantage of this "post-pandemic" moment, however fleeting, by making the latest trends in hospitality marketing work for your property in the months ahead....
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Season 4
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Episode 47
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16:33
Ep. 46: Past, present and future hospitality, with Moniqua Lane.
Moniqua Lane checks back in with Amy on post-pandemic hotelier life, current projects, and future hospitality plans. Moniqua shares some silver linings born out of the pandemic, including The Citi...
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Season 4
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Episode 46
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53:32
Ep. 45: Redefining Success, with Nicole Smith.
Success means different things to different people. For Nicole Smith, founder of Flytographer, a global company that's captured over 3 million memories across six continents to date, success is about r...
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Season 4
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Episode 45
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30:25
Ep. 44: The New Rules of Graphic Design, with Ryann Kivel.
Ryann Kivel, co-founder of Sauced Marketing, and owner of
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Season 4
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Episode 44
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34:51
Ep. 43: On The Road Again, with Katherine Parker-Magyar
Traveler writer, Katherine Parker Magyar, joins Amy to share her story and dive into this present moment: travel finally opening up again. We talk through the latest travel trends, from Europe opening up, to vaccine passports, and from eco-trav...
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Season 4
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Episode 43
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24:35
Ep. 42: 10 Hotel Marketing Lessons From The Past Year
It’s been a year of podcasting, and a year of pandemic life. In this episode, Amy shares the lessons that she’s learned, and the changes that have informed her hotel marketing strategies over the last 12 months. Amy shares examples of how each ...
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Season 4
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Episode 42
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23:22
Ep. 41: How to Make Travel More Accessible, with Natasha Graves
Natasha Graves is the founder of VacayAbility, a tourism website dedicated to making travel more accessible, and more welcoming for all. Globally, accessible travel represents a massive market that's been historically overlooked. Pre-pandemic, ...
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Season 4
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Episode 41
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33:24
Ep. 40: History Making Women in Travel
This month, and every month, we honor all the women across the world rewriting the hospitality industry. In episode 40, we're highlighting 16 interviews with women in travel and hoteliers making history. Featured guests: Frances Kiradjian, Arie...
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Season 3
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Episode 40
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31:11
Ep. 39: How to travel responsibly, with Ashley Blake.
As we begin to see the light at the end of the pandemic, Ashley Blake, founder of Traverse Journeys, joins the show to discuss responsible travel. Ashley's prediction? The future of travel will be more purposeful, meaningful, and impactful, tha...
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Season 3
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Episode 39
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33:58
Ep. 38: From one hotel to many hotels, with Davonne Reaves.
Davonne Reaves is the founder and chief hospitality strategist of The Vonne Group, where she helps aspiring hotel owners achieve their dreams. She’s a woman on a mission, with a goal of creating 221 Black hotel owners in 2021.
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Season 3
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Episode 38
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33:41
Ep. 37: How to make your hotel more inclusive, with Sonia Thompson.
Sonia Thompson, marketing strategist, author, and founder of Belonging University, joins the show to fill in the blanks about inclusive marketing. Sonia's real world examples and actionable strategies will help you make your hotel more inclusiv...
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Season 3
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Episode 27
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49:53
Ep. 36: Level Up Your Social Strategy, with Austen Tosone.
Digital content creator, Austen Tosone, shares her story. Then, Austen throws on a hotel marketing hat to help Amy navigate the changing landscape of social media for hotels. It's time to add short form video content to your hotel marketing mix...
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Season 3
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Episode 36
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37:29
Ep. 35: Tiny Hotel, Big Impact, with Robin Staten.
Robin Staten, founder and CEO of Tiny Urban Escapes, joins Amy to talk about her female developed, owned, and managed luxe boutique hotel company focused on creating one-of-a-kind experiences by transforming upcycled shipping containers into pr...
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Season 3
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Episode 35
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30:33
Ep. 34: Top travel trends of 2021, with Sarah Dandashy.
In our kick off to 2021 and season 3, Sarah Dandashy joins the show to dissect the top travel trends of 2021. How will the travel industry begin to rebound? What steps are being taken to ensure the travel industry's recovery? From flexible canc...
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Season 3
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Episode 34
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38:33
Ep. 33: 2020 Hospitality Year In Review
2020 gave us a new vocabulary, sleepless nights despite high thread count sheets, and resilience even in our darkest hours. We've compiled 13 interviews with 14 brilliant minds in hospitality and travel, into a snapshot of the year. It's a s...
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Season 2
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Episode 33
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23:11
Ep. 32: How to travel kindly, with Jessica Blotter.
The “Leading the Way” entrepreneurship series continues with Jessica Blotter. Jessica is the founder of Kind Traveler, the first socially conscious, give and get hotel booking engine. Jessica joins Am...
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Season 2
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Episode 32
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34:59
Ep. 31: How to dream big and eat well, with Jamila Ross.
Hotelier and restaurant owner Jamila Ross shares her entrepreneurial journey, including where she gets that unmistakable drive to create, her advice to aspiring entrepreneurs, and the defining moments along the way. This is the second half of a...
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Season 2
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Episode 31
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25:11
Ep. 30: Making history, Jamila Ross and The Copper Door B&B.
The entrepreneurship series continues with Jamila Ross, a non-traditional hotelier who's made a big impact with The Copper Door B&B, a small hotel in historic Overtown, Miami. Part two airs 12/1/2020.
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Season 2
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Episode 30
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24:39
Ep. 29: Doing well by doing good, with Bashar Wali.
In part two, we're diving into what Bashar Wali's building, conscious capitalism, and the giveashitability factor. We’re getting the scoop on This Assembly, Practice Hospitality, and Bashar's vision for the future. Part one aired 11/10/2020.
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Season 2
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Episode 29
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26:47
Ep. 28: Unapologetically Bashar Wali, part one.
According to Bashar Wali, we exist in a world where Instagrammable moments rule, where service is too often mistaken for hospitality, and where you can ace a guest satisfaction survey and still be a miserable person. Something's off. Find out w...
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Season 2
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Episode 28
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36:08
Ep. 27: Leading the way: Lindsay Paige Stein & The Roundtrip Collective.
Lindsay Paige Stein joins Amy on the first of a limited series focused on entrepreneurship. Lindsay is a NYC-based freelance writer and publicist, and the founder of The Roundtrip Collective.
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Season 2
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Episode 27
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26:34
Ep. 26: The new staycations: 5 hybrid hotel stays.
Travel is different right now. Rethink the staycation model to meet this moment: think workcations, schoolcations, hybrid meetings, and more.
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Season 2
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Episode 26
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15:13
Ep. 25: How to drive more revenue, with Sagar Bhakta.
Sagar Bhakta joins Amy to talk all about e-commerce for hotels. Sagar shares actionable tips on how to increase website conversions, so with the same traffic to your site, you can drive more bookings.
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Season 2
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Episode 25
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36:33
Ep. 24: How to make marketing more inclusive, with Joey Hamilton.
In part two, Joey Hamilton talks through how we can begin to broaden our perspective by making marketing more inclusive, and how casting a wider net can benefit the hotels, communities, and destinations we serve. Part one aired 9/29/2020.
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Season 2
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Episode 24
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27:16