Real Creative Leadership
Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. Join us as we discuss topics and share strategies that will help us all become better creative leaders.
Real Creative Leadership is hosted by Adam Morgan and produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences.
Real Creative Leadership
The Power of Auditory Branding — With Laura Montarroso Daher
In this episode of Real Creative Leadership, host Adam Morgan talks with Laura Montarroso Daher, founder of Music Collective and a creative visionary when it comes to auditory branding. Laura explains why brands should be incorporating sound and music into their creative strategy (which encompasses way more than catchy jingles) and how to look for inspiration and storytelling techniques in both familiar and unlikely places.