
The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Vasanth Seshadri, founder of independent creative agency The Sunny Side, shares learnings on various aspects of marketing, advertising and creativity.
Podcasting since 2020 • 18 episodes
The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Latest Episodes
My explorations of 7 Generative AI tools
I evaluated Google Gemini, Microsoft Copilot, ChatGPT, Claude, Grok, Perplexity and DeepSeek for their usefulness in marketing and advertising tasks. Which tools were helpful and which were less so? What were their varying strengths and limitat...
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17:42

Saudi Arabia throws down the gauntlet in AI
On 13th May 2025, US President Donald Trump and an entourage of US CEOs such as Jensen Huang, Arvind Krishna, Andy Jassy, Lisa Su, Alex Karp, Travis Kalanick, Jane Fraser and Elon Musk visited the Kingdom of Saudi Arabia.Its Crown Prince...
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12:37

My review of BBDO's new global positioning "Do Big Things"
Last week, BBDO, one of the world's most celebrated agencies, launched a new global positioning: Do Big Things. What's working well about it and what's not working so well about it? Here are my thoughts.
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16:01
