The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Vasanth Seshadri, founder of independent creative agency The Sunny Side, shares learnings on various aspects of marketing, advertising and creativity.
Podcasting since 2020 • 16 episodes
The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Latest Episodes
My review of BBDO's new global positioning "Do Big Things"
Last week, BBDO, one of the world's most celebrated agencies, launched a new global positioning: Do Big Things. What's working well about it and what's not working so well about it? Here are my thoughts.
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16:01
The right level of regulation for AI
One of the most common conundrums in AI is the ideal level of regulation. Are we regulating it sufficiently to prevent the well-documented risks of AI such as copyright violations, amplification of human biases, and the extreme scenario of an A...
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22:04
Episode 14: The People From Beyond The Mountains
My second book and first novel, The People From Beyond The Mountains, came out recently. Here are my thoughts about this climate change novel and how I went about writing it. Please get your copy from the links below.E-book: https://www...
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10:41
Episode 13: How To Make Others Build Your Brand?
When Coca-Cola fans went to town with memes after Cristiano Ronaldo picked up a water bottle, it showed the power of a brand like Coca-Cola to inspire people to build the brand for them. Is it just a case of lightning in a bottle, or is there m...
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12:52
