The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Vasanth Seshadri, founder of independent creative agency The Sunny Side, shares learnings on various aspects of marketing, advertising and creativity.
The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Episode 3: Are Local Insights Really Local?
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Vasanth
We've often extolled the virtues of local insights in advertising. But how many of these local insights are truly local? Are universal insights masquerading as local insights?