The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Vasanth Seshadri, founder of independent creative agency The Sunny Side, shares learnings on various aspects of marketing, advertising and creativity.
The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Episode 5: Trendjacking
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Vasanth
A new marketing discipline has exploded onto the scene in recent years: Trendjacking. What's the best way to do it? Why are some attempts more successful than others?