The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Vasanth Seshadri, founder of independent creative agency The Sunny Side, shares learnings on various aspects of marketing, advertising and creativity.
The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building
Episode 12: Does Great Copywriting Still Have a Place Today?
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Vasanth
Why do we always need to go back several decades for the greatest examples of advertising copywriting? Has the craft taken a beating in recent years? Or has it simply evolved?