Carrie is a Local SEO Analyst at Sterling Sky, Inc. and the Community & Event Manager for LocalU.  She started her journey in SEO in 2006 with a boutique agency dedicated to lodging websites.  Over the next 9 years she’d work her way up to Director of Marketing and managing an 11-person team of experts. Looking for a new challenge in a variety of niches, Carrie reached out to her mentor Mary Bowling, and they operated Ignitor Digital – an agency specializing in Local Search Audits until she joined Sterling Sky in 2020.

Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family owned & operated retail business for over 30 years. That business was very successful until it wasn’t and was crushed by the new reality of retail.

Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs imposed by the advertising options available. Shortly after Google Maps was released in 2004 he threw out his 9 Yellow Page books and started focusing on Local Search via his blog, Understanding Google Maps and Local Search

Mike helped co-found LocalU in 2009 and co-founded GatherUp.com in 2012 (Both were acquired in 2019).