The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
The #1 Missed Opportunity in Landscaping (And How to Fix It)
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Most landscapers are sitting on a high-margin service they’re barely tapping into – irrigation. If you’re only fixing irrigation when it breaks, you’re missing out on recurring revenue and long-term client retention.
In this episode of The Landscaper’s Guide, host Jack Jostes sits down with Weathermatic President Lex Mason to share how irrigation can become a profit center instead of a reactive expense. Lex explains why water costs are rising faster than any other utility, why most landscapers lose clients over irrigation issues, and how SmartLink helps companies build a system for consistent irrigation sales.
Plus, Lex shares Weathermatic’s Save Water, Give Life campaign, which helps provide clean drinking water to communities in need.
In this episode, you’ll learn:
- ✅ The biggest reason landscapers lose clients (and how to prevent it)
- 🚀 How to turn irrigation from a cost center to a high-margin service
- 💰 A simple formula to measure how much revenue you're leaving on the table
If you want to make irrigation a reliable, high-margin service, this episode is a must-listen!
📺 Watch the full episode now!
Show Notes:
📺 Watch the full episode + see the transcript: landscapersguide.com/podcast
🥩 Tell us where to send your beef jerky: landscapersguide.com/toolbox
💰 Want to turn irrigation into a profit center? Learn more: weathermatic.com
🌍 Support Weathermatic’s clean water initiative: Save Water Give Life weathermatic.com/our-cause
🔹 Connect with Lex Mason: linkedin.com/in/lexmason