The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
Your Best Project Photos Are Costing You Sales
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Luxury design in a small space? That’s exactly what Joe Raboine, VP of Design at Oldcastle APG, helps contractors pull off every day.
In this episode of The Landscaper’s Guide, Jack Jostes sits down with Joe at Belgard University in North Carolina to talk about real-world trends in outdoor living and what today’s homeowners are actually buying. From charging for consultations to closing $50K patio jobs in 15x30 ft lots, Joe brings the contractor’s mindset with a national designer’s perspective.
Whether you’re designing, selling, or marketing outdoor spaces—this one’s full of practical, tactical takeaways you can use this week.
🎯 What You’ll Learn:
- 🌱 Design Small, Win Big: How a 15x30 ft space can become a high-profit “Hell Yes” project
- 📸 Fix Your Website Fast: The photos that are costing you sales—and what to showcase instead
- 💰 Sell Like a Pro: How to confidently charge for design and pitch high-end materials like porcelain
If you're still using your own wallet to guess what clients will spend… this episode is your wake-up call.
🎧 Tune in to learn how vertical thinking and strategic design can turn even a 15x30 space into a Hell Yes Project—and how Belgard is helping contractors bring those wins to life.
Show Notes:
Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/
Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
👤 Connect with Joe Raboine: https://www.linkedin.com/in/joe-raboine-863350a1/
🏗️ Learn More About Oldcastle APG: https://www.oldcastleapg.com/
🌿 Explore Belgard: https://www.belgard.com/
📐 Check Out Belgard Rooms: https://rooms.belgard.com/