The Landscaper's Guide to Modern Sales & Marketing
The Landscaper's Guide to Modern Sales & Marketing
Landscaping With Empathy: How Todd Brown Builds Trust, Family, and Long-Term Clients
What if better landscaping sales started with empathy?
In this episode of The Landscaper’s Guide, Jack Jostes sits down with Todd Brown from Southern Classic Landscape Management. After nearly 40 years in business, Todd shares what he’s learned about running a high-touch company rooted in trust, clear communication, and treating clients like family—even when things go wrong.
From handling a stolen magnolia tree and $50 underpayment with grace, to training his kids and team to lead with respect, Todd’s philosophy is simple but powerful: do good work, return calls, and listen first.
In this episode, you’ll learn:
- Why empathy is Todd’s first step in any tough conversation
- How clear documentation and follow-through prevent client friction
- The sales mindset that keeps clients happy—and coming back
- What it’s like running a family business with his son and daughter
Whether you’re running a large crew or selling your first job, this episode is packed with leadership lessons and real-world strategies you won’t want to miss.
Show Notes:
🔗 Watch the full episode + transcript:
🌐 Southern Classic Landscape Management:
https://www.southernclassiclandscape.com
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