The Community Women in Snow and Landscape Have Been Missing

Isolation. Burnout. And feeling invisible in a male-dominated industry.

These are just a few of the challenges women face in the snow and landscape world — whether they’re operators, spouses, or business owners themselves.

In this episode of The Landscaper’s Guide, host Jack Jostes interviews Val Lesak, co-founder of Influential Encounters, live from the Ramblin Jackson booth at the SIMA Symposium. Val shares how she’s helping build a nationwide community that supports women in snow, landscape, and construction.

In this episode, you’ll hear:

• Why “snow wives” often feel alone — and how you can help
• How Influential Encounters is creating real connection and support
• The top communication and boundary-setting challenges women face
• Why community is essential for retention, leadership, and long-term success in the trades

👉 This episode isn’t just for women. If someone you know works in or supports this industry, send them this episode. It might be the conversation they’ve been missing.

Show Notes:

Watch the full episode + read the transcript: https://landscapersguide.com/podcast
Get free marketing resources + beef jerky: https://landscapersguide.com/toolbox 

Learn more about Influential Encounters: https://www.influentialencounters.com
Connect with Val Lesak on LinkedIn: https://www.linkedin.com/in/val-lesak/ 

Follow Influential Encounters:
Instagram: @influential_encounters
LinkedIn: https://www.linkedin.com/company/influential-encounters/