The Landscaper's Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

All Episodes

The Landscaper's Guide to Modern Sales & Marketing

From Scotland to $20M: Robert Clinkenbeard on Scaling, EOS, and Wilson360

September 19, 2025 • Jack Jostes • Episode 289

What does it take to scale a landscape company from scratch to $20M and 350 employees—and then build one of the industry’s most respected coaching and peer group businesses?

In this episode of The Landscaper’s Guide, Jack Jostes interviews Robert Clinkenbeard, CEO of Wilson360, Ironman competitor, and host of The Commercial Landscaper Podcast. Robert shares his journey from Scotland to Phoenix, where he built a $20M commercial landscape company, sold it, and then took over and rebranded Wilson360.

In this episode, you’ll discover:

How EOS, coaching, and peer groups help owners scale without losing control
Why Google Reviews and client care are essential scorecard metrics
The surprising role kilts, Ironman races, and experimentation play in leadership

Whether you’re running a $2M business or pushing toward $20M, this episode is packed with practical strategies and hard-earned wisdom.

Watch the full episode + see the transcript: https://landscapersguide.com/podcast/

Show Notes:

See upcoming events: https://landscapersguide.com/events

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Connect with Robert:

LinkedIn: https://www.linkedin.com/in/robert-clinkenbeard/
Wilson360: https://wilson-360.com/about-us/
The Commercial Landscaper Podcast: https://thecommerciallandscaper.com/