The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
How Shrinking Their Service Area Helped Wickenburg Landscape Triple Their Business
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In this episode of The Landscaper’s Guide, Jack Jostes travels to Wickenburg, Arizona to interview Aaron Wolfe, second-generation owner of Wickenburg Landscape. Aaron shares how his family business has grown over 45 years by focusing on service quality, strong systems, and building lasting relationships with clients and employees.
Aaron discusses why they narrowed their service area to improve quality control, how they use social media and educational content to build trust, and why charging for consultations transformed their sales process. He also shares how remote team members in the Philippines support their operations and how customer appreciation dinners and outdoor cooking experiences have become part of their brand experience.
You’ll Learn:
- How shrinking your service area — not expanding it — can triple your revenue
- How a paid consultation process filters out bad-fit customers and protects your time
- The cooking dinner strategy that turns outdoor kitchen clients into referral machines
- How remote employees in the Philippines handle bookkeeping, estimating, and admin — even in a town of 12,000
Connect With Today’s Guest:
🌳 Wickenburg Landscape: https://wickenburglandscape.com/
👤 Connect with Aaron Wolfe: https://www.linkedin.com/in/aaron-wolfe-5a449331/
📸 Wickenburg Landscape on Facebook: https://www.facebook.com/people/Wickenburg-Landscape/100090996053832/
🏢Wickenburg Landscape on Instagram: https://www.instagram.com/wickenburglandscape/
Schedule a 15-Minute Marketing Brainstorm with the Ramblin Jackson strategy team https://landscapersguide.com/brainstorm/
Get Started With The Landscaper’s Guide:
🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/
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📅 See upcoming live and virtual events:
https://landscapersguide.com/events