The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
The $3,000 Landscape Design They Lost — And the Simple Video That Would Have Saved It Blog Post Link:
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What happens when a homeowner pays $3,000 for a landscape design and then hires another contractor before the design is even presented?
In this episode, Jack Jostes shares a real story from a recent Landscaper's Guide workshop and reveals one of the most overlooked reasons landscape companies lose sales after getting paid for a design. Joined by Scott Lawn of Greenway Landscape Design & Build and Christopher Labadie, the conversation explores the communication gaps that create uncertainty, budget concerns, and stalled projects.
You'll discover how simple Customer Journey Videos can keep clients engaged during long design phases, reduce budget-related objections, and increase the likelihood that your design turns into a signed construction contract. If you're investing time into detailed landscape designs but struggling to convert them into profitable installations, this episode offers a practical solution you can implement immediately.
You'll Learn
- Why landscape companies lose construction sales after completing paid designs
- How "budget embarrassment" quietly kills projects
- The importance of communicating during a multi-week design process
- A simple video strategy that builds trust and prevents clients from going elsewhere
- How Customer Journey Videos improve conversion rates and client experience
Connect With Today's Guest
🌳 Greenway Landscape Design & Build: https://grnway.com/
👤 Connect with Scott Lawn: https://www.linkedin.com/in/scottlawn/
📸Connect with Christopher Labadie: https://www.linkedin.com/in/christopher-labadie-249707377/
🏢Greenway Landscape Design & Build on Instagram: https://www.instagram.com/greenwaydesignbuild
Get Started With The Landscaper's Guide
🎧 Watch the full episode + read the transcript:
https://landscapersguide.com/podcast/
🥓 Tell us where to send your beef jerky:
https://landscapersguide.com/toolbox
📅 See upcoming live and virtual events:
https://landscapersguide.com/events