The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
40 Years Residential-Only. Now He's Going Commercial.
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Scott Benson started Benson Landscape & Design as a teenager in Rochester, New York, and has spent nearly 40 years building it into a 50-person residential landscape design, installation, maintenance, and snow company. In this episode, Scott joins Jack Jostes at the SIMA Symposium to share how the business grew from mowing neighborhood lawns and snowblowing driveways into a company with a leadership team, more than 40 service lines, and a strong reputation with residential clients.
Now Scott is taking on a new challenge: commercial snow removal. He explains why Benson is starting with carefully selected properties, repeated direct-mail touches, and a long-term approach instead of chasing every opportunity. Scott and Jack also dig into leadership, culture, team development, digital marketing, video, and why continued company growth creates more opportunities for employees.
You’ll Learn:
- How Benson built a profitable residential snow service and why they’re keeping it
- How Scott plans to enter commercial snow with targeted properties and repeated outreach
- Why growing from 35 to 50 employees made leadership, trust, and systems more important
- How Benson uses email, SEO, reviews, and video to educate clients about 40+ service lines
- Why continued company growth creates career opportunities for the team
Connect With Today’s Guest
🌳 Benson Landscape & Design: https://bensonenterprises.com/
👤 Connect with Scott Benson: https://www.linkedin.com/in/scott-benson-824738126/
🏢 Guest Company Facebook: https://www.facebook.com/BensonEnterprises
Get Started With The Landscaper’s Guide
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