The Landscaper's Guide to Modern Sales & Marketing
The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.
The Landscaper's Guide to Modern Sales & Marketing
From Barber Shop to Fractional CMO: Faith, AI, and Betting Big with Drew Dinkelacker
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What does it take to bet big on the right idea—and make AI actually useful inside your business? Jack Jostes sits down with Drew Dinkelacker, president of Marketing Accelerator, to talk about Drew’s 25-year journey from a video production background and growing up around his dad’s barbershop to becoming a fractional CMO. Drew shares how faith shaped his decision to start a business, why outside perspective can help owners overcome decision fatigue, and the simple lesson to “give people something they can say yes to.”
Then Jack and Drew unpack practical lessons from Cincy AI Week. They discuss why AI is more than another collection of tools—it can accelerate change management, expose broken processes, and create an advantage for teams that can clearly communicate how work gets done. For landscape and snow business owners, the takeaway is practical: get your processes right, use AI to improve the way your team works, and when you find an opportunity you truly believe in, be willing to bet big.
You’ll Learn:
- Why better decisions often start with giving someone something they can say yes to
- How AI can become a process and change-management tool
- Why AI can make broken workflows fail faster instead of fixing them
- Why clearly communicating your processes is becoming a competitive advantage
- When it’s time to stop taking incremental steps and bet big on an idea
Connect With Today’s Guest
🌳 Marketing Accelerator: https://marketingaccelerator.com/
👤 Connect with Drew Dinkelacker: https://www.linkedin.com/in/drewdinkelacker/
Get Started With The Landscaper’s Guide
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https://landscapersguide.com/podcast/
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https://landscapersguide.com/events